Upload
lucas-glenn
View
213
Download
0
Embed Size (px)
Citation preview
Habbo Hotel Kultakala | Hubu | 2003
Hubu - The Virtual Drug Information Bus
Substance abuse prevention for teenagers
Habbo Hotel Kultakala | Hubu | 2003
Agenda
• Habbo Hotel Kultakala - what is it?
• Hubu - presentation of the campaign
• Results of the campaign
Habbo Hotel Kultakala | Hubu | 2003
• Habbo Hotel Kultakala is on animated chat and online game for teenages located at www.habbohotel.fi
• When arriving to the hotel, users crate a Habbo character from tens of different hair and clothes styles.
• Users can wonder around the hotel’s public rooms or private rooms made by users
• Basic usage is free and communication is anonym
Habbo Hotel Kultakala
Habbo Hotel Kultakala | Hubu | 2003
Source: Habbo Housekeeping Tool, 6/2003
1,3 million Habbo characters
Habbo Hotel Kultakala | Hubu | 2003
Over 140 000 unique users/month
Source: WTM, 6/2003
Habbo Hotel Kultakala | Hubu | 2003
User profile
Age: 10-19 (75%)
Girls/Boys: 54/46
Living area: Whole Finland
Interests: clothes
music
movies
mobile phones
computers and gamest
sweets
snacks
ice cream
refreshments
Source: IRO -profiilitutkimus Syksy 2002,
Habbo Housekeeping Tool 1/2003
Habbo Hotel Kultakala | Hubu | 2003
Hubu - The Drug Information Bus
• Client: Elämä On Parasta Huumetta ry(Life Tastes Good Without Drugs)
• Challenge: To go there, where teens spend their time and provide an easy way to get information about substances and discuss anonymously about drugs
• Goal:Give youth some food for thought and let them have enough reasons and understanding to resist drug use.
Habbo Hotel Kultakala | Hubu | 2003
Lähde: Habbo Housekeeping Tool, 10/2002
QuickTime™ and a Animation decompressor are needed to see this picture.
Habbo Hotel Kultakala | Hubu | 2003
Results
• Visits at the park: 1.000.000 19.5.2003
• Unique visitors at the park: 150 000 characters
• Daily visitors at the bus:about 100 visiters/day
• www.elamaonparastahuumetta.fi
• All conversations are recorded and poll results saved for further analysis
• Still, every day when Hubu is open, there is a queue to the bus