Trade In Trade UpJCPenney Fall 2009

Event Recap

• Event execution tools were very useful for stores that used them

• Haggar Representatives were welcomed in the stores they serviced

• Stores with Haggar Representatives had an increase of 186% over LY

• Many customers took advantage of the opportunity and purchased multiple pairs

• Catalog referrals were very useful in size out situations

• Stackout tables, flyers, and PA announcements were inconsistently utilized

• Traffic was heavy both days, especially during Doorbusters

• Charity tie-in was well received but not as big a factor as previous events, fewer pants were donated

• Survey totals have not been completed but initial results indicate:

– most people found out about the event by being in the store

– TV ads did not seem to be a major awareness driver

– Price seemed the primary driver for purchases

Fair Oaks Mall, VA # 192

El Con Shopping Center, AZ # 1130

Fresno Fashion Fair, CA # 1932

Overland Park, KS # 1389

Southpark Center, OH # 2683

Trade In Pant Winner - Southlake Mall #1433