Haier Inspired Living Final Look

8/14/2019 Haier Inspired Living Final Look

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CONTENT OF PRESENT TION Nature of I ndustry

Haier Global

Company Profi le

Haier Product Production and operation Management

Human Resource Management

Smart Approach

Smart Goals Strategy

Marketing and ADI A MODEL

Conclusion


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H IERINSPIRED _ LIVING


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Haier is a leading global brand that recognizes and

respects the reali ties

haier is basical ly belongs to manufactur ing industry

which is offer ing business and consumer products.


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South Asia

America

Middle East& Africa

Australasia

Europe


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Haier Electronics Group Co., L td Founded in 1984,

Haier Group, is l isted on the Main Board of the Stock Exchange

of Hong Kong Limi ted.

Over the past 20 years, it has grown and prospered as a worlds

2nd Largest Home Appliances Company.

I t is only Chinese brand that has been nominated in the list of

top 100 companies of the world; Haier was ranked 95th number

in the list.


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Single Spli t

Chillers

Refrigerator

Freezer

Washing Machine

Ai r Conditioner

TV

M icrowave Oven

Small Domestic Appliances


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VISION

Haier Electronics Group Co., L td want to

became worlds 1st Largest Home Appliances

provider company

MISSIONTo become the industr ial leader and the most

competi tive and consumer preferred home appliance

solution provider.


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Director

Country Manager

Regional Manager

Senior Manager

Manager

Assistant Manager

Branch Manager

Senior Executive

Senior Officer

Trainee Level


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Production operation management is concerned with

creating, operation and controlling a transformation

system that takes inputs of a variety of resour ces andproduces output of goods and needed by customers


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HR department in Haier is performing following

functions:

Management of Administration

Human Resource Management

Asset Management


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They give 15%incentives on their monthly salar ies

after their performance evaluation. They also give

incentives on quarter ly basis.

They also paid their fuel charges according to their

designations.

They claim their medical bil ls up to 67%of their total

bill.


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M RKETING CONCEPTMarketing is an organizational function and a set of processes for

creating, communicating, and deliver ing value to customers and

for managing customer relationships in ways that benefit the

organization and i ts stakeholders.


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TYPES OF M RKETING Consumer Market

Business Market

Global Market

Non-Profit or Government Market


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Haier promotion budget is around 1.75% of their

turnover. 40%spending of their budget is print media,

20%goes on TV, 20%on outdoor activity and balance

20%on sales promotion activity.


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ADIA MARKETING MODEL


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AIDA MARKETING

A Attention

Attract the Attention Of Customers(Awareness)

I I nterest

Raise customer interest by focusing on and demonstrating advantagesand benefits

D Desire

Convince customers that they want and desire the product or service

and that it will satisfy their needs. A Action

Lead customers towards taking action and/or purchasing.


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WHY ADIA MARKETING MODEL

One of a numbers of flow that analysis the

customers journey from ignorance to

purchase

It is a persuasive model used in promotion

It is used in smart advertising like on Tvs,

Magazines, New papers.

Convince the customers to final purchase.


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Haier began exploring the global markets in the mid-1990s

but the company's activities were largely restr icted to exports.

I n 1996, Haier entered the I ndonesian market through a jointventure (JV) route. This was the company's f irst JV outside

China.


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Haier should introduce some quality checking

laboratories for the better competition with

competitors.

As Haier is 95th ranked company of china and

included in the large scale manufactur ing company

therefore they should have to focus on six sigma

qual i ty checking process.

Haier should introduce more corporate social

responsibil i ty projects outside china.


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Haier Inspired Living Final Look