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CONTENTS1. digital cv2. umbro3. front up4. shoppers stop5. roadtrip

1.

trend design

re-brand styling

projects

2.

curriculumVITAE

07538 79 00 77

hay.oldfield@gmail.com(lowercase)

30/07/1990

Full UK Driving Licence since April 2008

Term Address:

183a Adelphi St PrestonLancashirePR1 7BH

Home Address:

33 GleadmereHough GreenWidnesCheshire WA8 4YQ

HAYLEY OLDFIELD

3.

EDUCATION(ALEVELS) Riverside Cronton College September 2006 - June 2008

Media Studies BPhotography CInformation Technology E

(GCSES) Wade Deacon High School September 2001 - June 2006

English Language & Literature B,CMathematics CScience (Double Award) B,BInformation Technology ADesign Technology (Double Award) A,A

Plus four more gcse grades C and above for Drama, Physical Education, Religious Studies and German

PERSONAL STATEMENTEnthusiastic, self-motivated and hardworking with a positive atti-tude, i am a confident and friendly individual that enjoys being in the company of other people. i am punctual, reliable and a valuable team member as well as using my own initiative when working alone.

Currently half way through a fashion and brand promotion degree at the university of central lancashire i am planning big aspirations post graduation. i would love to travel the world with my camera as photography is a huge passion of mine however securing a success-ful position in the fashion industry is forever in the forefront of my mind. i am extremely creative and like to think outside of the box when it comes to designing. i am passionate about styling and directing fashion photoshoots and enjoy collaborating with others about ideas.

4.

WORKEXPERIENCE

Sales AssistantMay 2010 – September 2010Hallett Retail in New LookWidnes Shopping ParkCheshire

After finishing university last summer, I spent four and a half months learning about certain aspects of the high street fashion industry working for Hallett Re-tail as a Sales Advisor. My duties were to perform the tasks of the concession’s manager on her days off and holidays such as communicating with brands and clients as well as giving feedback on weekly sales figures and ideas. I was also responsible for receiving deliver-ies, carrying out promotions and sale markdowns.

Main Roles: • Covering concession manager’s duties• Representing our store on conference calls • Delivering excellent customer service

Sales AdvisorFebruary 2010 – May 2010Orange RetailNew Mersey Retail ParkLiverpool

Even though I was only part of the Orange Retail team for just over three months, I learnt a vast array of valu-able skills such as providing excellent customer service, building better rap-port with customers, and quick problem solving. However due to finishing uni-versity for summer at the end of April I took the opportunity to gain valuable work experience in a role best suited to myself and my fashion and brand pro-motion studies.

Main Roles:• Delivering excellent customer service• Giving advice to new and existing customers• Providing information on phone plans, products and services

Technical ClerkFebruary 2008 – July 2009Multi-Tech Contracts LtdBowood CourtWarrington

I decided to defer my university degree for a year as I was offered an amazing job opportunity from Multi-Tech Con-tracts Limited. I started as a technical clerk, but received more important re-sponsibilities such as designing the company brochure and being the office photographer after showing good initia-tive and dedication to the role. Working in a full time position before heading to university was a huge benefit as it gave me a lot of life experience as well as work, like becoming more independent.

Main Roles: • Photocoping, scanning and general admin work, covering reception• Creating 3D Virtual Tours• Designing company brochure, advert and assisting on website

Since starting employment at the Adelphi in September I have developed into a much more independent and confident person. Socially it has given the valuable skills to be able to communicate with a range of different customers. Working behind the bar has also taught me how to deal professionally with disorderly or rowdy members of the public. My customer service skills have also increased as one of my main duties is providing all-round customer satisfaction. I have also partici-pated in organising events and charity nights at the pub, and designed all of the promotional material used.

Main Roles: • Serving food and drink to customers• General housekeeping and restocking• Delivering excellent customer service

Bar StaffSeptember 2010 - PresentThe Adelphi PubFylde StPrestonLancashire

5.

RAMSAY JACKET

trend

umbro

extensive primary and secondary research on a futuristic theme lead me to the creation of ‘lumino’ - an updated reflective trend. development shown in the first and second boards.

final board shows how the trend can be incorporated into a popular garment - the umbro ramsay jacket.

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FESTIVALMERCHANDISE

FRONT UP

design

a collection of rugby festival merchandise containing hoodies, t-shirts and promotional items. designed in relation to the rugbyfest fans and using inspiration from the sporting brand front up.

each board contains three graphic designs, alongside colour palettes and keywords.

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RE-BRAND

SHOPPERSstopRE

-BRANDcomplete re-design of shoppers stop,

a department store brand based in india. the re-brand had to relate to one of the bric countries, therefore i decided to concentrate on india.

country research shown in first board helped determine the customer profile. inspiration from other department store logos helped for my final compa-ny re-design shown in the last board.

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STYLING

rOADTRIP

group styling project on the theme ‘road trip’ in which we concentrated on a glamour grunge trend. styling, photographing and directing the shoot were my personal roles.

the final images have then been as-sociated with a brand and implemented into two different types of outdoor promotion: adshel and billboard. ST

YLING

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