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To users of the hall kinion signature :
You may use the hall kinion signature to promote hall kinion in
marketing literature, advertising, direct
mail, trade shows, compact disc or video presentations, and on
promotional gift items such as T-shirts
or coffee mugs.
This brochure includes a set of guidelines for using the hall
kinion signature as well as a Web address
from which you can download the signature for reproduction. If
you have signature questions or if you
need camera-ready files of the signature, please contact the
Hall Kinion Corporate Office.
Thank you for your cooperation.
Hall Kinion, inc.
Guidelines for using the hall kinion signature :
Signature Components
Primary Signature
Preferred usage
Signature Components
Secondary Signature
Use when primary signature is not workable.
Minimum Clear Space
Never use less than the minimum clear space, as shown.
logotype
logotype
signature
logo
logo
signature
1/4 x1/4 x x
1/6 x1/6 x x
To preserve the legal protection and strength of the trademarked
signature (logo and logotype), you must
use it correctly and consistently, according to the following
guidelines.
DOs
Use the primary signature whenever possible.
Display the signature only in the forms specified in
this guide.
Keep the logo and logotype together. Display the signature only
in the colors specified.
Always position the signature alone and apart from
other text and graphics, especially other trademarks
and service marks.
Reproduce the signature only from the master art or
electronic file provided by hall kinion.
Do use the fonts: News Gothic or ITC Franklin Gothic.
DONTs
Do not use the secondary signature unless the
primary will not work in a specific situation.
Do not rotate, skew, redraw, reproportion,
reproduce three-dimensionally, or otherwise alter
the signature or its element in any way.
Do not combine the signature with any other
elementsuch as logos, words, graphics, photos,
slogans, or symbolsthat might seem to create a
hybrid mark.
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Color Specifications
One-color version
Logo prints as solid art. Logotype prints as line art.
Signature can appear printed entirely in black or entirely
in white.
Color Specifications
Signature on black background. Use only the four-color
version.
Four-color version: The entire highlighted area inside the
spheres
reverses out to white. All type reverses out to white.
Color Specifications
One-color version
Logo prints as halftone art. Logotype prints as line art.
Signature can appear printed entirely in black or entirely
in
Spot Color Purple (or PANTONE 2597).
Newspaper Ad Applications
Choice of two versions. Additional type set in ITC Franklin
Gothic Demi.
Logo prints as halftone art. Logotype prints as line art.
Signature prints
entirely in black.
Color Specifications
RGB version
Signature always appears as four-color version for
RGB applications. The entire highlighted area inside
the spheres reverses out to white.
Minimum Size
Signature appears without tagline when signature
reproduces smaller than 1.25 wide.
black
process color
29% cyan
100% yellow
R=0
G=0
B=0
R=153
G=204
B=0
halftone
art
black
line
art
Spot Color Green
(or PANTONE 382)
Spot Color Purple
(or PANTONE 2597)
Spot Color Purple
(or PANTONE 2597)
Spot Color Green
(or PANTONE 382)
Spot Color Orange
(or PANTONE Orange 021)
process color
80% cyan
100% magenta
process color
70% magenta
100% yellow
R=115
G=0
B=125
R=255
G=102
B=0
Color Specifications
Four-color version
The entire highlighted area inside the spheres reverses out to
transparent, letting the background show through.
The colors shown on this page and throughout this manual have
not been evaluated by Pantone, Inc. for accuracy and may not match
the PANTONE Color Standards. For accurate standards, refer to the
current edition of the PANTONE Color Formula Guide.
PANTONE is a registered trademark of Pantone, Inc.
one color
art
line
art
