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Brings
Reliance Retail brings Hamleys, UKs finest toys to India.
Mumbai, 12 August 2008: Reliance Retail today announced the
launch of an exclusive PanIndia Franchise arrangement with Hamleys,
the finest toys in the world.
This arrangement is aimed at combining the distribution
dominance and scale of Reliance
Retail in FMCG, food, electronics & consumer durables,
apparel and footwear, lifestyle andhome improvement categories and
Hamleys experience famed for its heritage, theatre, magicand
entertainment.
Hamleys brings to this partnership its skills and capabilities
of creating a store experiencewhich is unique, training its staff
to deliver this experience, designing stores and developingprivate
label products to complement the brands. Reliance has the
unbelievable reputation ofbuilding the network and running its
store operations nationwide efficiently.
It is set to open two flagship stores in Mumbai and New Delhi in
2009. This will be followedby a regional expansion, across India
over the next few years.
Reliance Retail Limited, a division of Indias largest private
conglomerate RelianceIndustries Limited, will be the partner in one
of the biggest international expansions by theold iconic toy
retailer, approaching its 250th anniversary in 2010.
Reliance Retail will replicate the magical and experiential
elements of Hamleys famousflagship store on Londons Regent Street
and will promise the ultimate treat for the entirefamily. This will
be seen with the combination of strengths that both partners bring
to thecountry.
The stores will sell a wide range of toys from the much loved
brands to more traditional and
nostalgic toys, as well as quirky and unusual treasures. These
will include Hamleys ownbrand range, renowned for exceptional
quality and play value. Toy demonstrators andmagicians will bring
the store to life as well as well as a host of events and
activities.
The Indian Toys and Games market is estimated at approximately
Rs. 2500 Crores (*USD600 million) urban & semi urban market
organized and unorganized put together and hasbeen handicapped by
lack of significant national brands and the availability of quality
retailstores. Being a young nation, there is an opportunity to grow
this market by providing a
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wide range of national and international brands and products
under one roof and creating astore experience which is memorable
and unique.
Bijou Kurien, President & Chief Executive Officer, Reliance
Lifestyle Holdings PrivateLimited (a wholly owned subsidiary of
Reliance Retail Limited) says, Our partnership with
Hamleys heralds the beginning of a new era in the evolution of
the toy market in India. Wehope to bring world class toy stores
which will capture the imagination and attention ofchildren in
India. We are tremendously excited about this venture and our
decision to partnerwith Hamleys
Paul Currie, Trading Director of Hamleys, says: We are thrilled
to be bringing the magic ofHamleys to India, partnering with
Reliance Retail, where we have already received such awarm welcome!
Its going to be a fantastic and exciting stage in our
internationaldevelopment and we are sure that our Indian customers
will love the magical elements ofHamleys, which guarantees the best
of past, present and future for all children (both youngand
old).
These openings continue Hamleys programme of global expansion,
which includes newstores both at home and abroad in 2008/09 and
beyond. In June, Hamleys launched its firststore in Jordans Amman;
October will see the opening of a stunning 32,000 square foot
storein Dubai (in The Dubai Mall) and the opening of the first
European stand alone store inDundrum Town Centre in Dublin.
About Hamleys
Hamleys, the worlds most famous toy retailer, was established by
Cornishman WilliamHamley in London in 1760. Today it remains the
worlds most wonderful toy shop,synonymous with theatre, magic and
entertainment.
The flagship Regent Street store contains seven floors of toys
from the much loved brands, tomore traditional and nostalgic toys
and quirky and unusual products. Demonstrators bring thestore to
life and Hamleys unique atmosphere keeps toy suppliers wanting to
host exclusivelaunches at Hamleys and use it for press photocalls,
parties and special events.
The Regent Street store event facilities can be hired for
private parties and larger corporateevents.
Hamleys operates eight UK travel stores located at Heathrow,
Stansted, Manchester andGatwick airports and St Pancras station.
2007 saw the launch of five large format concessionstores within
House of Fraser in Birmingham, Manchester, Glasgow, Edinburgh and
Belfast.Hamleys has ambitious plans to grow the brand further
internationally through franchisestores in territories such as
Jordan (openedJune 2008), Dubai (October 2008), India, Russia,China
and Turkey. Three stores are currently operating in Denmark. These
stores andwww.hamleys.com enable Hamleys magic to be delivered
throughout the world.
http://www.hamleys.com/http://www.hamleys.com/
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About Reliance Retail Limited
Reliance Retail Limited (RRL), a subsidiary of Reliance
Industries Limited opened its firstretail store in November 2006
and today operates over 600 stores in over 57 cities,
spanningacross 13 states with over 3.5 million Sq ft. RRL is a
multi-format retailer that operatesReliance Fresh a neighbourhood
store concept, Reliance Digital a consumer durables and
information technology concept, Reliance Mart - a Hyper Market
concept, Reliance Trends -an apparel specialty concept, Reliance
Wellness a health, wellness & beauty concept ,Reliance iStore-
an Apple specialty store concept, Reliance Footprint -a footwear
concept,Reliance Jewels a jewellery concept, Reliance Time-Out- a
books, music & entertainmentconcept, Reliance Super- a Minimart
concept and Reliance AutoZone an automotivespecialty concept.
Reliance Industries Limited (RIL) is India's largest private
sector company on all majorfinancial parameters with turnover of
Rs. 139,269 crore (US$ 34.7 billion), cash profit of Rs.25,205
crore (US$ 6.3 billion), net profit of Rs. 19,458 crore (US$ 4.9
billion) and net worthof Rs.81, 449 crore (US$ 20.30 billion) as of
March 31, 2008.
RIL is the first and only private sector company from India to
feature in the Fortune Global500 list of 'World's Largest
Corporations' and ranks amongst the world's Top 200 companiesin
terms of profits. RIL is amongst the 30 fastest climbers ranked by
Fortune. RIL alsofeatures in the Forbes Global list of world's 400
best big companies and in FT Global 500 listof world's largest
companies.
Key Contacts:
Ms. Sharmili Vashani Ms. Sumi Gupta
022- 22785550 022 2278 5000
+91 9987511205 +91 98676 11858
[email protected] [email protected]
* USD = @ Rs. 42 per US dollar
mailto:[email protected]:[email protected]
