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HamptonClassic
Horse Show
2010SponsorReport
Executive Director: Shanette�CohenDear Sponsor,
Thank you so much for your support of the 2010 Hampton Classic, and your role in en-suring it was one of our most successful events to date.
I am so pleased to present you with our 2010 Sponsor Report. We were delighted to wel-come back so many returning sponsors and quite a few new sponsors as well!
Once again, the Hampton Classic featured hunters, equitation, and exciting world classshow-jumping competition as well as some of our most popular activities such as Just-World International’s Horseless Horse Show during our Exhibitor Party and Cablevision’sKid’s Day. We were excited to host the first of what we hope will be an annual event atthe Hampton Classic – ASPCA’s Adoption Day. In addition to facilitating the adoptionof many dogs, cats, and even horses, this event raised awareness about the importanceof finding permanent homes for unwanted and neglected animals. We were also proudto celebrate the fifth anniversary of the Long Island Horse Show Series for Rider’s withDisabilities Finals.
We’d like to extend a special thank you to FTI Consulting, Title Sponsor of the $250,000FTI Grand Prix and World Cup™ Qualifier. For the second year in a row, McLain Wardmade history by winning the class, now for a record fifth time. He and his amazingmare, Sapphire, showed us why they’re two-time Team Olympic Gold-Medal winners.
We truly appreciate the support and involvement of the entire roster of Hampton Clas-sic sponsors. We wouldn’t have a successful show without you and hope you will con-tinue to work with us again next year and well into the future. Mark your calendars nowfor the 2011 Hampton Classic Horse Show: August 28 to September 4.
Thank you, again, for your continued support.
All the best,Shanette Barth CohenExecutive Director
Cover photos courtesy of (top to bottom):Jon Kassel, Sue Sinenberg, Audrey Suskind, Gilda VanHecke, and Kate Soroka.
Corporate Sponsors: 2010
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ASPCA
Alessandro Albanese
Baron’s Cove Inn
Berkoski
Beval Saddlery Ltd.
Bridgehampton National Bank
Brown Harris Stevens
Cablevision
Carolex Stables
Champagne Louis Roederer
Citarella
Chronicle of the Horse
The Cozy Cottages
Dan’s Papers
David Yurman
Der Dau Custom Made Boots and Shoes
Desires by Mikolay
Devoucoux
Diversififed Services
East End Redi Mix
East Hampton Star
Elite Equine Shavings
Enclave Inn
Equestrian Services International
Equifit, Inc.
FTI Consulting
FarmVet
FENDI
FIJI Water
Fifth on Main
Five Napkin Burger
flyRuby
GOS Technical Services
GPA
Gasper LaRosa
Global Horse Transport
Hamptons Cottages & Gardens
HRH
Hampton Luxury Liner
Hamptons Magazine
Hermès
Horse Haven
International Polo Club
Jaguar
Jump 4 Joy
Khanh Sports and EH Eyewear
Korn/Ferry International
Land Rover
Lisa James Otto Country Properties
Marders
Merial Animal Health
Millbrook Ventures LLC.
Mosquito Squad
New York Veterinary Foundation
NASDAQ OMX
Neptune Feed & Saddlery
Nespresso
Newsday
Nicolock
Northrop and Johnson
Optimum
Pama
Panera Bread
Prudential Douglas Elliman
Real Estate
Quogue Horse & Pony Farm
Rechler Equity
Robbins Wolfe Eventeurs
Royal Botania
SHALANNO Farms
SHF Enterprises
Sam Edelman
Snapple
Sotheby’s International Realty
Split Rock Farm
Spy Coast Farm
Stony Brook University Medical Center
Tretorn
Triple Crown Custom
Jos M. Troffa
Two Trees Stables
USHJA
Video in Demand
Votre Vu
VVH-Hamptons Television
Walpole Woodworkers
WCBS Newsradio 880 am
Winter Equestrian Festival
Wölffer Estate Vineyard & Stables
Young Jumper Championships
Sponsor Workshop: 2010
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On June 21, 2010 The Hampton Classic Horse Show hosted itsannual Corporate Sponsor Workshop at NASDAQ OMX Mar-ketSite in Times Square in New York City. More than 75 spon-sors attended this gathering which featured guest speakersand the Classic’s management team, with an emphasis on as-sisting sponsors in getting the most out of their HamptonClassic partnership.
Our first guest speaker, Valerie K. Angeli, Senior Director ofEquine Events & Special Projects for the ASPCA, discussed themany creative and interactive elements the ASPCA utilizesthrough its sponsorship of Hampton Classic to reach theirmain objectives – raising awareness about the important workof the ASPCA, raising funds through donations and corporatecontributions, and entertaining and cultivating top donors andcelebrity/athlete relationships.
Our next speaker, Michelle McFaul, Vice President of Commu-nity Affairs & Special Events for Nespresso offered examples ofhow she and her team utilize event sponsorships to meet theirmain objectives – sampling Nespresso coffees, showcasingother Nespresso products and machines, and entertaining andcultivating Nespresso clients.
The keynote speaker, William Chipps, Senior Editor of the IEGSponsorship Report for IEG, LLC spoke about best practicesfor making a corporate sponsorship as meaningful as possible,through activation. Mr. Chipps covered topics such as crosspromotions, utilizing hospitality opportunities, and using co-op advertising.
Immediately following the presentations, attendees had an op-portunity to network with one another and enjoy a deliciousmeal, Nespresso coffees and FIJI water in the beautiful NAS-DAQ MarketSite setting.
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Advertising: Print-Radio-TV-Web
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Print Publication Location Placements CirculationArt Hamptons Journal . . . . . . . . . . . . . . . . . . . . . Bridgehampton, NY. . . . . . . . . . . . . . 1. . . . . . . . . . . . . . . . . . . . . . 5,000Bay Street Theatre Playbill. . . . . . . . . . . . . . . . . . Sag Harbor, NY . . . . . . . . . . . . . . . . . 1. . . . . . . . . . . . . . . . . . . . . . 25,000Bridgehampton National Bank Journal . . . . . . . . Bridgehampton, NY. . . . . . . . . . . . . . 1. . . . . . . . . . . . . . . . . . . . . . 32,500Dan's Paper . . . . . . . . . . . . . . . . . . . . . . . . . . . . Bridgehampton, NY. . . . . . . . . . . . . . 4. . . . . . . . . . . . . . . . . . . . . . 50,000East Hampton Star . . . . . . . . . . . . . . . . . . . . . . . East hampton, NY . . . . . . . . . . . . . . . 3. . . . . . . . . . . . . . . . . . . . . . 16,000Guild Hall . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . East Hampton, NY . . . . . . . . . . . . . . . 1. . . . . . . . . . . . . . . . . . . . . . 25,000Hamptons Cottages & Gardens . . . . . . . . . . . . . . New York, NY . . . . . . . . . . . . . . . . . . 3. . . . . . . . . . . . . . . . . . . . . . 40,000Hamptons International Film Festival . . . . . . . . . Southampton, NY . . . . . . . . . . . . . . . 1. . . . . . . . . . . . . . . . . . . . . . 20,000Hamptons Magazine . . . . . . . . . . . . . . . . . . . . . . New York, NY . . . . . . . . . . . . . . . . . . 8. . . . . . . . . . . . . . . . . . . . . . 40,000Horse Directory . . . . . . . . . . . . . . . . . . . . . . . . . Riverhead, NY . . . . . . . . . . . . . . . . . . 1. . . . . . . . . . . . . . . . . . . . . . 3,500Horse News . . . . . . . . . . . . . . . . . . . . . . . . . . . . Flemington, NJ . . . . . . . . . . . . . . . . . 2. . . . . . . . . . . . . . . . . . . . . . 18,000In Stride . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Lexington, KY . . . . . . . . . . . . . . . . . . 2. . . . . . . . . . . . . . . . . . . . . . 36,000International Polo Club Journal . . . . . . . . . . . . . . Wellington, FL . . . . . . . . . . . . . . . . . . 1. . . . . . . . . . . . . . . . . . . . . . unknownLIGALY On The Bay Journal . . . . . . . . . . . . . . . . . Bayshore, NY. . . . . . . . . . . . . . . . . . . 1. . . . . . . . . . . . . . . . . . . . . . 300Newsday. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Farmingdale, NY . . . . . . . . . . . . . . . . 3. . . . . . . . . . . . . . . . . . . . . . 315,000New York Junior League Winter Ball. . . . . . . . . . . New York, NY . . . . . . . . . . . . . . . . . . 1. . . . . . . . . . . . . . . . . . . . . . 800Sag Harbor Express Supplement - XO . . . . . . . . . Sag Harbor, NY . . . . . . . . . . . . . . . . . 1. . . . . . . . . . . . . . . . . . . . . . 7,000Sidelines. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wellington, FL . . . . . . . . . . . . . . . . . . 1. . . . . . . . . . . . . . . . . . . . . . 23,500Southampton Chamber of Commerce Guide . . . . Southampton, NY . . . . . . . . . . . . . . . 1. . . . . . . . . . . . . . . . . . . . . . 3,000Southampton Hospital Gala Journal. . . . . . . . . . . Southampton, NY . . . . . . . . . . . . . . . 1. . . . . . . . . . . . . . . . . . . . . . 1,200Southampton Press. . . . . . . . . . . . . . . . . . . . . . . Southampton, NY . . . . . . . . . . . . . . . 4. . . . . . . . . . . . . . . . . . . . . . 18,000Southampton Press Vacation Guide. . . . . . . . . . . Southampton, NY . . . . . . . . . . . . . . . 1. . . . . . . . . . . . . . . . . . . . . . 32,500The Chronicle of the Horse . . . . . . . . . . . . . . . . . Middleburg, VA. . . . . . . . . . . . . . . . . 5. . . . . . . . . . . . . . . . . . . . . . 14,805Today's Equestrian . . . . . . . . . . . . . . . . . . . . . . . Eastchester, NY. . . . . . . . . . . . . . . . . 2. . . . . . . . . . . . . . . . . . . . . . 10,000USHJA Convention Journal. . . . . . . . . . . . . . . . . . Lexington, KY . . . . . . . . . . . . . . . . . . 1. . . . . . . . . . . . . . . . . . . . . . 350VOZ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Southampton, NY . . . . . . . . . . . . . . . 1 . . . . . . . . . . . . . . . . . . . . . 40,000
RadioHampton Classic ran commercial spots with a number of Eastern Long Island radio stations, including Peconic Public Broadcasting88.3, WBAZ and WEHM (Long Island Radio Broadcasting) and WLNG. In addition, the Hampton Classic ran an extensive flight of spotson WCBS Newsradio 880 AM, in the Greater New York region.
TelevisionIn advance of the 2010 Hampton Classic, television ads were presented by media sponsors Cablevision Systems Corporation andWVVH Hamptons Television. WVVH created a 30 second commercial for the Classic which aired hundreds of times on WVVH locallyand in Manhattan. The same commercial ran extensively through the month of August on stations carried by Cablevision, airing 464times. The spot also ran on the NASDAQ MarketSite Marquee in New York City.
Internet/Electronic MediaThis year, the Hampton Classic had an automated advertisement on newsday.com and a banner ad on galavante.com, a website forthe sophisticated traveler.
The Hampton Classic website offered competition schedules and results, photographs, general show information (including listingsof boutique vendors, history, and accommodations) and sponsorship and advertising information. Corporate partners were high-lighted in a special “sponsors” tab, where corporate logos appeared to link visitors back to their websites.
The Hampton Classic maintained a Facebook Fan page for the second year in a row to keep exhibitors, spectators, and sponsors in-formed of news and events at the Hampton Classic. Currently, the page has more than 3,500 fans that can view photos, get recentinformation, and discuss the Hampton Classic year round. Links on the fan page drive traffic to the Hampton Classic website as well.
In addition, the Hampton Classic sent out a handful of “blast” emails to the Hampton Classic’s email database. These email blastsoften updated subscribers on developments at the show while tying in a special offer or invitation from a sponsor.
The Hampton Classic Horse Show executes an extensive advertising campaign throughout the East End of Long Island, in the greater
New York Area, and through equine media outlets with a much larger reach. Some ads appear courtesy of our sponsors and other
ads are part of a paid advertising campaign. The Classic’s advertising placements this year included black and white and color ads
in local media outlets as well as in a variety of national and regional publications. In addition, Hampton Classic ran extensive radio
and television advertising, and even added a billboard placement as part of this year’s advertising program.
Advertising: Sample�Ads
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August 29th -September 5th
Competition in 5 Rings • 70+ Boutiques International Food Court
Exotic Zoo Animals • Pony Rides General Admission - $10/person or $20/carload
featuring the
$250,000 FTI Grand Prix
on Sunday, September 5th!
For information about Program adverti si ng, a detai led competitionschedule, reser ved tickets (requi red
for Grand Pri x Sunday), Corporate orPersonal Sponsorship opportun ities,VIP tables, or to receive a Prize List
contact us at i [email protected]
Hampton Classic Horse Show Inc.P.O. Box 3013, 240 Snake Hollow Road,
Bridgehampton, NY 11932www.hamptonclassic.com
Dogs are not allowed in any seating areas, Boutique Garden, food court or of course, left in your car!
2010HamptonClassic
Horse Show
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Advertising: Sample�Ads
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The Hampton ClassicAugust 29-September 5, 2010
Sunday, August 29th - Monday, August 30thHighlightsLeadline Divisions
An Opening Day Exhibition by Sonny Garguilo, Natural Horseman
$20,000 Nicolock Time Challenge
Local Hunter Divisions
Long Island Horse Show Series for Riders with Disabilties Finals
ASPCA Adoption Day
For information such as a detailed competition schedule, reservedtickets (required for Grand Prix Sunday), or VIP tables, contact us at
[email protected] Admission - $20/carload
Snake Hol low Road, Br idgehampton, NY • www.hamptonclassic.com
Tuesday - Thursday, August 31-September 2Highlights
Friday - Saturday, September 3-4 Highlights$10,000 Sotheby’s International Realty Welcome Stake
$50,000 Spy Coast Farm Grand Prix QualifierCablevision’s Kids Day
$2,500 Pony Hunter ClassicSHF Enterprises 5 Yr. Old YJC ChampionshipsSplit Rock Farm 6 Yr. Old YJC Championships
Sam Edelman Equitation, Final Round$30,000 FENDI Cup
Grand Prix Sunday, September 57 & 8 Yr. Old YJC Championship Finals$25,000 Carolex Show Jumping Derby
$10,000 Hermès Hunter Classic
$250,000 FTI GRAND PRIX & FEI WORLD CUP™ QUALIFIER
Newsday Open Jumper ClassJunior & Amateur Owner Jumper ClassesAmateur & Professional Hunter Divisions
Brown Harris Stevens Open Jumper ClassWölffer Estate Open Jumper Class
Prudential Douglas Elliman Open Jumper ClassSam Edelman Equitation, Round 1
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Dogs are not allowed in any seating areas, Boutique Garden, food court or, of course, left in your car!
Advertising: Sample�Ads
6
HAMPTON CLASSICHORSE SHOW
August 29 - September 5, 2010Daily Attractions...
Competition in 5 Rings • 70+ BoutiquesInternational Food Court • Pony Rides
Exotic Zoo AnimalsGeneral Admission - $10/person or $20/carload
featuring the$250,000 FTI Grand Prix on September 5th!
For information such as a detailed competitionschedule, reserved tickets (required for Grand Prix
Sunday), Corporate or Personal Sponsorshipopportunities, VIP tables contact us at
Dogs are not allowed in any seating areas, Boutique Garden, food courtor of course, left in your car!
P.O. Box 3013, 240 Snake Hollow Road, Bridgehampton, NY 11932
The Hampton Classic Horse Showcongratulates
Bridgehampton National Bank on 100 Years!
August 29 - September 5, 2010For information about Program adverti si ng, Corporate or Personal Sponsorship
opportun ities, VIP tables, contact us at i [email protected] Classic Horse Show Inc. P.O. Box 3013, 240 Snake Hollow Road, Bridgehampton, NY 11932 • www.hamptonclassic.com
©2009JamesL.Parkerphoto
The Hampton Classiccongratulates
Sapphire, McLain Ward &Blue Chip Bloodstock
on winning the $250,000FTI Grand Prix
Join us next year, August 28 - September 4, 2011Hampton Classic Horse Show Inc. P.O. Box 3013, 240 Snake Hollow Road, Bridgehampton, NY 11932 • www.hamptonclassic.com
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The Hampton Classiccongratulates
Way Cool, Victoria Colvin& Dr. Betsee Parker
on winning the $10,000Hermès Hunter Classic
Join us next year, August 28 - September 4, 2011Hampton Classic Horse Show Inc. P.O. Box 3013, 240 Snake Hollow Road, Bridgehampton, NY 11932 • www.hamptonclassic.com
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Advertising: Sample�Ads
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A Hampton Classic commercial spot, produced by VVH-TV, aired on the NASDAQ MarketSite marquee in New York City’sTimes Square.
Advertising: Postcard�&�Poster
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A colorful postcard and a poster detailing the highlights of the 2010 Hampton Classic were created and distributedprior to and during the show. The postcards were mailed and were also available at tourist kiosks operated by thechambers of commerce on the East End. Approximately 16,000 were distributed. In addition, approximately 450 work-ing posters were displayed in retail locations and other high traffic areas throughout the East End of Long Island.
Nicolock Time Challenge
ASPCA Adoption Day
Newsday Open Jumper class
Brown Harris Stevens Open Jumper class
Wölffer Estate Open Jumper class
Prudential Douglas Elliman Open Jumper class
Sam Edelman Equitation
Sotheby’s Jr/A-O Welcome Stake
Spy Coast Farm Grand Prix Qualifer
FENDI Cup
Carolex Show Jumping Derby
Cablevision’s Kids Day
Hermès Hunter Classic
FTI Grand Prix & FEI World Cup™ QualifierFTI Grand Prix & FEI World Cup™ Qualifier
General Admission
$10.00 per person/$20.00 per carload
Reserved Grandstand Seats - 9/5 ONLY
$20 pp for bench/$30 pp for bucket seats
Grand Prix Sunday
Dogs are not allowed in any seating areas,Dogs are not allowed in any seating areas,Boutique Garden, food court or of course, Boutique Garden, food court or of course,
left in your car!left in your car!
240 Snake Hollow Rd, Bridgehampton, NY 11932
[email protected] • www.hamptonclassic.com
Show Highlights... NON-PROFIT ORG.
U.S. POSTAGE
PAIDPERMIT NO. 73
BRIDGEHAMPTON, NY
The Hampton Classic Horse ShowAugust 29 - September 5, 2010
featuring the $250,000 FTI Grand Prix & FEI World Cup™ Qualifier
©JamesL.Parker2009
©ShawnMcMillen2009
©JonKassel2009
Sunday - Monday
8/29 - 8/30 Highlights
• Leadline Divisions
• An Opening Day Exhibition by Sonny Garguilo, Natural Horseman
• $20,000 Nicolock Time Challenge
• Local Hunter Divisions
• Long Island Horse Show Series for Riderswith Disabilties Finals
• ASPCA Adoption Day
Daily Attractions
Competition in 5 Rings70+ Boutiques
International Food CourtPony Rides
Exotic Zoo Animals
General Admission $10/person or $20/carload
*no dogs allowed in the Grandstands,Boutique Garden, or VIP Tents
Cablevision’s Kids Day (10 am-2 pm)
• Free entry to kids under 12
• Free pony rides
• Ruby the Face Painter
• The Amazing Zola
• Quick Draw the Caricaturist
• Cowboy Dave - The Singing Cowboy
• Circus Performers
• Exotic Zoo Animals
The Hampton Classic Horse Show
August 29 - September 5, 2010
Snake Hollow Road, Bridgehampton, NY • www.hamptonclassic.com
Tuesday - Thursday
8/31 - 9/2 Highlights
Friday - Saturday
9/3 - 4 Highlights
• Sotheby’s Jr./Amateur-Owner Welcome Stake
• $50,000 Spy Coast Farm Grand Prix Qualifier
• $2,500 Pony Hunter Classic
• SHF Enterprises 5 Yr. Old YJC Championships
• Split Rock Farm 6 Yr. Old YJC Championships
• Sam Edelman Equitation, Final Round
• $30,000 FENDI Cup
Saturday 9/4
Grand Prix
Sunday 9/5• 7 & 8 Yr. Old YJC Championship Finals
• $25,000 Carolex Show Jumping Derby
• $10,000 Hermès Hunter Classic
• $250,000 FTI GRAND PRIX & FEI WORLD CUP™ QUALIFIER
• Newsday Open Jumper Class
• Junior & Amateur-Owner Jumpers
• Amateur & Professional Hunter Divisions
• Brown Harris Stevens Open Jumper Class
• Wölffer Estate Open Jumper Class
• Prudential Douglas Elliman Open Jumpers
• Sam Edelman Equitation, Round 1
Photos courtesy of Kristin Gray, Shawn McMillen, Richard Lewin, Liz Soroka & Jon Kassel
Celebrities & Socialites
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flyRuby.com and Robbins Wolfe Eventeurs collaborated to bring HamptonClassic VIP guests an alternative to waiting in line at the VIP concession stand.By logging onto flyRuby.com, guests could pre-order their lunch and skip theline the next day. Guests were alerted when food was ready to pick up bytext message or email.
The ASPCA will receive a 5%donation for purchases madeat our Water Mill store during
Hampton Classic Week.
Quality fence since 1933
WATER MILL, NY • 779 Montauk Hwy., at Warren’s Nursery • 631-726-2859 • walpolewoodworkers.com Other locations: CONNECTICUT - Farmington, Ridgefield, Stamford, Westport MASSACHUSETTS - East Falmouth, Framingham, Harwich, Hyannis, Norwell, Walpole,Wilmington NEW JERSEY - Morris Plains NEW YORK - Greenvale RHODE ISLAND - Warwick VIRGINIA - Great Falls NATIONAL SALES - 800-343-6948
Walpole has the style to perfectly suit your taste, from contemporary to formal to rustic. And, you can choose natural cedar or today’s low
maintenance cellular vinyl. The only limit is your imagination. For a free fence design consultation, stop by or call our store nearest you.
Choices in styles and materialsfrom front gate to back yard.
10
Cross Promotion: Sponsor�Partnerships
Wölffer Estate customized wine bottles for FTI Consulting togive to their guests at the FTI Chalet on Grand Prix Sunday
Northrop & Johnson and the International Polo Club hosted anevent off-site during the Hampton Classic show week. Guestswere invited to enjoy cocktails at a private residence in Sag Har-bor.
The ASPCA, Nespresso, and Champagne Louis Roederer teamedup for a “Champagne for Horses” event in a Hampton ClassicChalet during the show week, to raise awareness for theASPCA’s equine fund.
Walpole Woodworkers offered a 5% donation to the ASPCA for sales madeduring the week of the Hampton Classic.
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Hospitality: VIP�Tables�Examples©
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Media: Campaign�&�Press�Releases
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The Hampton Classic executed an extensive media campaign, issuing more than 200 credentials to the working media, who worked on-site in theringside media tent. In addition to supporting the media’s professional needs with covering the show, the Hampton Classic treated the media to anOpening Day luncheon sponsored by Robbins Wolfe Eventeurs, and a media luncheon sponsored by Panera Bread on Grand Prix Sunday.
The Hampton Classic Press Office prepared and distributed press releases prior to, during, and following the show. All Hampton Classic releases, aswell as press releases from Hampton Classic Sponsors, were made available to the media through an electronic press kit on the Hampton Classic web-site. Hampton Classic’s press release subjects and distribution dates are included below.
Nov 02, 2009 Hampton Classic Horse Show Executive Director Shanette Barth Cohen Honored by HorseAbility
Apr 21, 2010 Hampton Classic Horse Show Selects Mary Verrandeaux as Official Poster Artist
May 25, 2010 Hampton Classic Horse Show Offers New Contests for Exhibitors 3’3” Amateur Owner Hunter Division also added to competition schedule
Jun 17, 2010 The 35th Annual Hampton Classic Horse Show Welcomes New Course Designer Guilherme Jorge to Design Jumper Courses
Aug 02, 2010 ASPCA to Host the First Annual Adoption Day at the Hampton Classic Horse Show
Aug 04, 2010 The Hampton Classic Celebrates 35th Anniversary With Style
Aug 23, 2010 Opening Day Brings Exciting Events to the Hampton Classic
Aug 24, 2010 Former Champions and Olympic Medalists Head List of Top Riders Scheduled To Compete at Hampton Classic Horse Show
Aug 29, 2010 Hampton Classic Horse Show Celebrates 35th Anniversary with Gala Opening Day Festivities
Aug 29, 2010 Time Was Not a Challenge for Olympian Peter Leone at Hampton Classic Horse Show in the $20,000 Nicolock Time Challenge
Aug 30, 2010 Celebrities Join ASPCA in Hosting the First Annual Adoption Day at the Hampton Classic Horse Show
Aug 31, 2010 Ireland’s Kenny Takes Double Header Winning the Brown Harris Stevens and Newsday Open Jumper Classes at the Hampton Classic Horse Show
Aug 31, 2010 Long Island Horse Show Series for Riders with Disabilities Celebrates Its 5th Anniversary at the Hampton Classic Horse Show
Aug 31, 2010 Olympic Silver Medalist Peter Leone to Launch New DVD at the Hampton Classic Horse Show as Fundraiser for ASPCA
Sep 01, 2010 Shane Sweetnam and Spy Coast Farm’s “Belle Bleu S” Blew Away the Competition in the $7,500 Wölffer Estate Open Jumper Class at the Hampton Classic Horse Show
Sep 01, 2010 McLain Ward and Rothchild Win the $7,500 Open Jumper Class at the Hampton Classic Horse Show
Sep 02, 2010 Votre Vu Is Celebrities’ Choice in the Boutiques Garden Contest at the Hampton Classic Horse Show Sam Edelman, Herringbone Interiors and Hermes also named in top group
Sep 02, 2010 Mario Deslauriers Takes $50,000 Spy Coast Farm Grand Prix Qualifier at the Hampton Classic Horse Show
Sep 02, 2010 Samantha Schaefer Captures the Sam Edelman Equitation Championship at the Hampton Classic Horse Show Sloane Coles and Annie 66 Win the Prudential Douglas Elliman Open Jumper Class
Sep 03, 2010 Leslie Howard Sails to Win in $15,000 Speed Derby at the Hampton Classic Horse Show
Sep 03, 2010 Promised Land Carries Charlotte Jacobs Home in Sotheby’s International Realty Welcome Stake at Hampton Classic Horse ShowJacobs Also Rides Bring It On to Junior Hunter Championship
Sep 04, 2010 Cablevision’s Kids Day Shines at Hampton Classic Horse Show
Sep 04, 2010 The Hampton Classic’s Fendi Cup Now Belongs to Hillary Dobbs and Marengo
Sep 05, 2010 Hats Off to Danielle Cooper for Winning the Carolex Show Jumping Derby at Hampton Classic Horse Show Cooper Also Named Amateur-Owner Jumper 1.40m Champion
Sep 05, 2010 McLain Ward Wins a Record Fifth FTI Grand Prix and World Cup Qualifier at Hampton Classic Horse Show
Sep 09, 2010 Karen Polle Wins SHALANNO Style of Riding Award at the 35th Annual Hampton Classic
Sep 09, 2010 Hampton Classic Horse Show Successfully Celebrates 35th Anniversary Two-Time Olympic Gold Medalist McLain Ward Sets Record with Fifth FTI Grand Prix Victory
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On-Site Visibility: ActivitiesOpening�Day
The Dog Whisperer, Cesar Millan made an appearance inthe Kids Area to meet fans and sign autographs.
The ASPCA announced the next day’s “Adoption Day”, andseveral rescued horses paraded around the ring.
A natural horseman exhibition was performedby SonnyGarguilo.
The Hampton Classic honors the fiftieth anniversary ofDan’s Papers by presenting a gift to Dan Rattiner, Editor inChief.
Robert Chaloner, CEOof Southampton Hos-pital Foundation wel-comed spectators andexhibitors on behalf ofthe hospital and spokeabout the long part-nership between theHampton Classic andSouthampton Hospital.
Top Grand Prix rider.Debbie Stephens, takesa moment to explainthe challenges of thecourse for the $20,000Nicolock Time Challenge.
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On-Site Visibility: Activities
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ASPCA�Adoption�Day�&�Booth�ActivitiesHampton Classic hosted the first ever ASPCA Adoption Day, which included dogs, cats, and horses available for adop-tion. Local animal rescue organizations, in conjunction with the ASPCA, brought their adoptable animals to the showgrounds where they were introduced to potential owners.
Spectators gathered to see Grand Prix competitor Georgina Bloomberg ride one of the adoptable, rescued horses. TheToday Show’s Jill Rappaport emcee’d the day’s festivities, and Dr. Emily Weiss conducted an ASPCA clinic “How to ThinkLike a Horse----Harnessing the Power of Positive Reinforcement” utilizing rescued horses.
The ASPCA hosted activities all week long atthe “ASPCA Patio”. A museum style display
was the backdrop forcelebrity appearances andfundraising efforts.
Olympian Peter Leone sold autographed copies of a trainingDVD, with a portion of the proceeds benefiting the ASPCA.Aerospace Pageant also performed.
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On-Site Visibility: ActivitiesLong�Island�Horse�Show�Series�for�Riders�With�Disabilities�Finals
Hampton�Classic�“Best�Booth”�Contest
For the fifth year, the Hampton Classic hosted the LIHSSRD Finals on Monday, August 30th, sponsored by Bridgehamp-ton National Bank. Hampton Coffee Company provided lunch for the finalists, their families and volunteers.
This year, the Hampton Classic introduced a “BoutiqueVendor Contest,” with celebrity judges Kelly Klein,Wayne Scot Lukas, and Mark Badgley selecting thefour most inventive, luxurious and well-designedboutiques. First place was awarded to Votre Vu, sec-ond place to Sam Edelman, third to Herringbone Inte-riors, and an honorable mention to Hermès. Thewinners displayed the award ribbons in their booths,and received a pair of passes for the VIP tents.
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On-Site Visibility: ActivitiesHEART�Equine�Ambulance�Penny�War
The JustWorld International Horseless Horse Show pro-
vided the entertainment on Saturday evening during the
Exhibitor Party. Competitors cleared mini jumps against
the clock, while guests enjoyed food and refreshments and
a silent auction in the USET tent. The Horseless Horse
Show was sponsored by Sam Edelman. Other Hampton
Classic sponsors and vendors made contributions to the
event as well.
The Hampton Classic held a “Penny War” at this year’s show to benefit Humane
Equine Aid and Rapid Transport (HEART) Equine Ambulance, sponsored by
Equifit. Barns registered received a donation jar. Participants then added
pennies to these jars, with each penny equating to +1 point. The objec-
tive was to be the barn with the most points. Barns “sabotaged” each
other by adding nickels, dimes, quarters, or even bills to their com-
petitors' jars, earning them negative points. The winning barn re-
ceived prizes from Equifit as well as a table in the Horsemen's
Chalet at the 2011 Hampton Classic Horse Show.
It’s Fun, Easy & Free to Enter!
Thewinn
ing barn w
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prizes inc
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Horsema
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(includes 18 passes
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STEP ONE:Contact HEART at [email protected] for a
complete list of rules & registration information.
STEP TWO:A donation jar will be delivered to your barn’s stabling area.
STEP THREE:
Fill your jug with as many pennies as possible and at the same time fill the
competition’s jugs with other coins and dollars. Pennies are worth +1 point
and any other denominations are worth -1 point for each cent (i.e.
nickels = -5 pts., dollar = -100 pts.)!The contest will run from
Monday thru Saturday. The winner will be announced on
Grand Prix Sunday. All the proceeds go to
HEART Equine Ambulance.
ATTENTION ALL BARNS
Enter a “Penny W
ar” to benefit
HEART Equine Ambulanc
eATTENTION ALL BARNS
Enter a “Penny W
ar” to benefit
HEART Equine Ambulanc
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HEART • Michelle Melaragno • 179 Acorn Hill Dr., Madison, VA 22727
SPONSORED BY:
JustWorld�International�Horseless�Horse�Show�&�Silent�Auction
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On-Site Visibility: Activities
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Cablevision’s�Kids�DayOn Saturday, September 4, children under 12 were admitted free of charge and each got a free pony ride and gift as partof Cablevision’s Kids Day. Children had the opportunity to visit exotic zoo animals, caricature artist and a face-painterin the Exhibition Tent, as well as enjoy the music of “Cowboy Dave”.
Walpole’s playground featured climbing equipment, swings, a slide, and furniture for kids and adults.
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On-Site Visibility: Boutique�Examples
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Alessandro�Albanese,�Inc. Beval�Saddlery
Der�Dau Devoucoux
Hermès Jump�4�Joy
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On-Site Visibility: Boutique�Examples
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Khanh�Sports�&�EH�Eyewear Land�Rover�/�Jaguar
New�York�Veterinary�Foundation Nicolock
Sam�Edelman Votre�Vu
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On-Site Visibility: Sampling�&�Distribution
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Representatives from Champagne Louis Roederer were onhand at the Opening Day Press Luncheon to sample theirChampagne.
New sponsor Pama sampled their pomegranate liqueur inthe VIP Lounge on Opening Day.
On Wednesday, Votre Vu representatives discussed skin care and showcasedproduct samples in the VIP lounge.
On Thursday, flyRubyfounder and CEOMichael Leek con-ducted demonstra-tions of flyRuby’sefficient private jettravel software.
Merial Animal Health had a pop-uptent in between Hunter Rings I and IIwhere riders could redeem a gift cer-tificate for a sample of UlcerGuardand learn about other Merial AnimalHealth products.
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On-Site Visibility: Sampling�&�Distribution
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Sponsors had the opportunity to provide gifts forthe Hampton Classic VIP patrons, exhibitors, andmembers of the working media through theHampton Classic gift bags. Hampton Classic VIPbags (quantity: 1,000) were provided by Ne-spresso and distributed to the patrons in the threeVIP tents on Grand Prix Sunday. Hampton Classicmedia bags (quantity: 250) were also provided byNespresso and given to the media on Opening Dayduring the Media Lunch. And, Hampton Classicexhibitor bags (quantity: 700) were provided byGlobal Horse Transport and distributed to ridersat the Hampton Classic Information booth.
Media sponsors distributed their publications in racks inhigh traffic areas on the show grounds, such as at the en-trances to the VIP Tents, food court & information booth.
Snapple installed its special tasting truck at the entrance tothe Exhibition Area for visitors to sample beverages fromits expanded product lines.
Wölffer Estate Vineyards conducted a wine tasting in theVIP Lounge on Grand Prix Sunday.
Nespresso displayed their machines and gave away sam-ples of Nespresso coffees on Friday and Saturday of theshow week.L
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On-Site Visibility: Signage
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Entrance�Road�Banners Scoreboards
Grandstand�Banners Schooling�Ring�Banners
Banners�along�walkways,�and�backing�Jumper�&�Hunter�Ring�seating
Rigid�Signs�in�the�Grand�Prix�Ring
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On-Site Visibility: Special�Awards
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The�Quogue�Pony�Farm�Long�Island�Sportsmanship�Award
Richard Schaeffer presented the Quogue Pony Farm LongIsland Sportsmanship award to this year’s recipient, JamesBenedetto.
Champagne�Louis�Roederer�presentation
Devoucoux�High�Score�Adult�Amateur�Hunter�Trophy
David�Yurman�presentationRepresentatives from Champagne Louis Roederer pre-sented McLain Ward with a Jeroboam bottle of Cristal
David Yurman awarded McLain Ward an engraved DavidYurman watch.
David Attal of Devoucoux awarded a Devoucoux saddle tothe high-score Adult Amateur Hunter rider, Katie Robinson.
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On-Site Visibility: Sponsored�Classes
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$7,500�Brown�Harris�Stevens�Open�Jumperwon�by�Looping�Star
ridden�by�Darragh�Kenny
$7,500�Newsday�Open�Jumperwon�by�Bazooka�de�Muzeridden�by�Darragh�Kenny
Wölffer�Estate�Open�Jumperwon�by�Belle�Bleu�S
ridden�by�Shane�Sweetnam
Prudential�Douglas�Elliman�Open�Jumperwon�by�Annie�66
ridden�by�Sloan�Coles
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On-Site Visibility: Sponsored�Classes
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$20,000�Nicolock�Time�Challengewon�by�Nerval�de�la�Batiaridden�by�Peter�Leone
ASPCA�Maclay�Equitationwon�by�Sylvia�de�Toledo
$10,000�Sam�Edelman�Equitationwon�by�Samantha�Schaefer
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On-Site Visibility: Sponsored�Classes
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$10,000�Hermès�Hunter�Classicwon�by�Way�Cool
ridden�by�Victoria�Colvin
$10,000�Sotheby’s�International�Realty�Welcome�Stake
won�by�Promised�Landridden�by�Charlotte�Jacobs
$25,000�Carolex�Show�Jumping�Derbywon�by�Kosta
ridden�by�Danielle�Cooper
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On-Site Visibility: Sponsored�Classes
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$30,000�FENDI�Cupwon�by�Marengo
ridden�by�Hillary�Dobbs
$50,000�Spy�Coast�Farm�Grand�Prix�Qualifierwon�by�Urico
ridden�by�Mario�Deslauriers
$250,000�FTI�Grand�Prixwon�by�Sapphire
ridden�by�McLain�Ward
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On-Site Visibility: Sponsor�Jump�Examples
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L t
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ASPCA David�Yurman
Der�Dau Equestrian�Services�International
FarmVet
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On-Site Visibility: Sponsor�Jump�Examples
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FENDIFTI�Consulting
Hermès Jaguar
Nespresso
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On-Site Visibility: Other�Exposure
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FTI�Consulting�Chalet�Winners�Wall Nursery�Installations Merial�Contest
New�York�Life�presence�in�KidsArea�providing�Child�ID�Cards Robbins�Wolfe�Bar Bridgehampton�National�Bank
ATM
Der�Dau�Rider�Lounge FTI�provides�jump�crew�t-shirtsfor�Grand�Prix�Sunday Sam�Edelman�rider�back�numbers
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Passes & Credentials
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Press Conferences: Grand�Prix�Sunday
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The 35th annual Hampton Classic concluded with the$250,000 FTI Grand Prix & World Cup™ Qualifier. The topthree finishers McLain Ward, Jimmy Torano, and DarraghKenny were joined by Course Designer, Guilherme Jorgeand FTI Consulting Chairman Dennis Shaughnessy for apost event press conference where they fielded questionsfrom the media.
The press conference, hosted in the FTI Chalet, was facil-itated by Hampton Classic press officer Marty Bauman.Dennis Shaughnessy addressed the press articulating hisphilosophy behind aligning FTI Consulting with theHampton Classic and equestrian sports as it highlightsthe importance of trust between partners in order toachieve excellence.
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Press Coverage: Print
33
Publication Location Circulation Placements Impressions
Wall Street Journal . . . . . . . . . New York, NY . . . . . . 2,092,523 . . . . . . . . . . . . 1 . . . . . . . . . . . . . . 6,277,569
New York Times . . . . . . . . . . . New York, NY . . . . . . 951,000. . . . . . . . . . . . . . 1 . . . . . . . . . . . . . . 2,853,000
Newsday. . . . . . . . . . . . . . . . . Long Island, NY. . . . . 398,231. . . . . . . . . . . . . . 10 . . . . . . . . . . . . . 11,946,930
am New York . . . . . . . . . . . . . New York, NY . . . . . . 345,000. . . . . . . . . . . . . . 1 . . . . . . . . . . . . . . 1,035,000
Epoch Times. . . . . . . . . . . . . . New York, NY . . . . . . 135,000. . . . . . . . . . . . . . 2 . . . . . . . . . . . . . . 810,000
Long Island Travel Guide . . . . Long Island, NY. . . . . 125,000. . . . . . . . . . . . . . 1 . . . . . . . . . . . . . . 375,000
Long Island Pulse . . . . . . . . . . Long Island, NY. . . . . 100,000. . . . . . . . . . . . . . 1 . . . . . . . . . . . . . . 300,000
Cross Sounder . . . . . . . . . . . . Long Island, NY . . . . 100,000. . . . . . . . . . . . . . 2 . . . . . . . . . . . . . . 600,000
Dan's Papers. . . . . . . . . . . . . . Bridgehampton, NY. . 71,000. . . . . . . . . . . . . . . 10 . . . . . . . . . . . . . 2,130,000
On Long Island . . . . . . . . . . . . Long Island, NY. . . . . 50,000. . . . . . . . . . . . . . . 1 . . . . . . . . . . . . . . 150,000
Hamptons Magazine. . . . . . . . New York, NY . . . . . . 36,000. . . . . . . . . . . . . . . 8 . . . . . . . . . . . . . . 864,000
Hampton Sheet. . . . . . . . . . . . New York, NY . . . . . . 35,000. . . . . . . . . . . . . . . 1 . . . . . . . . . . . . . . 105,000
Voz . . . . . . . . . . . . . . . . . . . . Santa Rosa, CA . . . . . 35,000. . . . . . . . . . . . . . . 3 . . . . . . . . . . . . . . 315,000
Equine Journal . . . . . . . . . . . . Keene, NH. . . . . . . . . 25,000. . . . . . . . . . . . . . . 2 . . . . . . . . . . . . . . 150,000
Hampton Life . . . . . . . . . . . . . New York . . . . . . . . . 25,000. . . . . . . . . . . . . . . 1 . . . . . . . . . . . . . . 75,000
Montauk Sun . . . . . . . . . . . . . Montauk, NY . . . . . . . 25,000. . . . . . . . . . . . . . . 1 . . . . . . . . . . . . . . 75,000
The Plaid Horse . . . . . . . . . . . New Lisbon, NJ . . . . . 25,000. . . . . . . . . . . . . . . 1 . . . . . . . . . . . . . . 75,000
Chronicle of the Horse . . . . . . Middleburg, VA. . . . . 22,306. . . . . . . . . . . . . . . 10 . . . . . . . . . . . . . 669,180
Southampton Press. . . . . . . . . Southampton, NY . . . 20,000. . . . . . . . . . . . . . . 6 . . . . . . . . . . . . . . 360,000
East Hampton Press . . . . . . . . Southampton, NY . . . 20,000. . . . . . . . . . . . . . . 1 . . . . . . . . . . . . . . 60,000
Next Stop Magazine . . . . . . . . Long Island, NY. . . . . 8,000. . . . . . . . . . . . . . . . 1 . . . . . . . . . . . . . . 24,000
Horsemen's Yankee Pedlar . . . Auburn, MA . . . . . . . 16,000. . . . . . . . . . . . . . . 3 . . . . . . . . . . . . . . 144,000
East Hampton Star . . . . . . . . . East Hampton, NY . . . 15,516. . . . . . . . . . . . . . . 7 . . . . . . . . . . . . . . 325,836
Horse News . . . . . . . . . . . . . . Flemington, NJ . . . . . 10,000. . . . . . . . . . . . . . . 4 . . . . . . . . . . . . . . 120,000
Sidelines. . . . . . . . . . . . . . . . . Palm Beach, FL . . . . . 10,000. . . . . . . . . . . . . . . 2 . . . . . . . . . . . . . . 60,000
Today's Equestrian . . . . . . . . . Eastchester, NY. . . . . 10,000. . . . . . . . . . . . . . . 6 . . . . . . . . . . . . . . 180,000
Sag Harbor Express . . . . . . . . Sag Harbor, NY . . . . . 3,000. . . . . . . . . . . . . . . . 6 . . . . . . . . . . . . . . 54,000
Horse Directory . . . . . . . . . . . Riverhead, NY . . . . . . 2,000. . . . . . . . . . . . . . . . 19 . . . . . . . . . . . . . 114,000
Placements in such significant print media as New York Times, Newsday, and The Wall Street Journal highlighted thisyear’s national media coverage. Chronicle of the Horse, Sidelines, and Today’s Equestrian were among the prominentequestrian publications featuring coverage of this year’s show both locally and nationally. Advance publicity, on-sitemedia relations and follow-up reporting led to hundreds of additional media placements. Only a sampling of theseplacements is included in this report. The following list chronicles media hits as of October 22, 2010.
Press Coverage:Web-TV-Radio
34
27East . . . . . . . . . . . . . . . . 5About.com . . . . . . . . . . . . . 1Amplilfy . . . . . . . . . . . . . . . 1Barnmice . . . . . . . . . . . . . . 2BeckSmithHollywood . . . . . 1Benzinga . . . . . . . . . . . . . . 2BigNews.biz . . . . . . . . . . . . 1Boston.com . . . . . . . . . . . . 1BridleandBit . . . . . . . . . . . . 1BritishAirWays . . . . . . . . . . 1Brookgatestud . . . . . . . . . . 1CelebrityBabyScoop . . . . . . 1Celebrity-Gossip . . . . . . . . 1Centredaily. . . . . . . . . . . . . 1CharityBuzz . . . . . . . . . . . . 1CharlotteObserver . . . . . . . 1ChoklitChaos.blogspot . . . . 1Chronicle of the Horse . . . . 3Citisquotes.info . . . . . . . . . 1Club Equestrian . . . . . . . . . 5Commack.patch . . . . . . . . . 1Craigslist . . . . . . . . . . . . . . 2Creators . . . . . . . . . . . . . . . 1Dailyfill . . . . . . . . . . . . . . . 1Dans Hamptons . . . . . . . . . 7Discover Horses . . . . . . . . . 1DMNNewswire . . . . . . . . . . 1Dressage Daily . . . . . . . . . . 1East Hampton Star . . . . . . . 9Equestrian Aid Foundation . 1Equisearch . . . . . . . . . . . . . 1Examiner . . . . . . . . . . . . . . 2
Explore LI . . . . . . . . . . . . . . 1Expo Say. . . . . . . . . . . . . . . 2Facebook . . . . . . . . . . . . . . 3Fame Game. . . . . . . . . . . . . 1Farmingdale Observer. . . . . 1Fashion Windows . . . . . . . . 1Getty Images . . . . . . . . . . . 1Globe Newswire . . . . . . . . . 1Gossip Center . . . . . . . . . . . 1Hamptons. . . . . . . . . . . . . . 7Hamptons Magazine . . . . . . 3Hollywood News . . . . . . . . . 1Horse Channel . . . . . . . . . . 1Horse Journals . . . . . . . . . . 1Horsemen Online . . . . . . . . 1Horsenews International . . . 9Horses Daily . . . . . . . . . . . . 5Horsetalk . . . . . . . . . . . . . . 1Horse Web . . . . . . . . . . . . . 2Huffington Post . . . . . . . . . 1Hunter Jumper News. . . . . . 5IMDB. . . . . . . . . . . . . . . . . . 1Independent.ie . . . . . . . . . . 1Kaeli Kramer Foundation. . . 1KansasCity.com . . . . . . . . . 1KellyKillorenBensimon.com. 1Life on Long Island . . . . . . . 2Long Island Pet Place . . . . . 1Long Island Pulse . . . . . . . . 1Live Journal. . . . . . . . . . . . . 1LongIsland.com . . . . . . . . . 1Long Island Press . . . . . . . . 1
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TELEVISIONHamptons Television, WVVH-TV, is the official television station of the Hampton Classic, and provided live coverage dailyfrom 1:00 to 5:00 p.m. Nightly specials from 8:00 to 10:00 p.m. recapped the day and morning activities. HamptonsTelevision’s 60+ hours of coverage included horse show action, interviews and special events. These telecasts were alsoavailable worldwide through webcast on the internet.
Due to the threat of Hurricane Earl, Executive Director Shanette Barth Cohen was interviewed for NBC News, about theprecautions and preparations the horse show was taking in the event of the hurricane. Subsequent NBC News updatesincluded information about Hampton Classic scheduling adjustments.
Representatives from the ASPCA were interviewed live on NBC 2 just prior to the show to talk about ASPCA AdoptionDay, as well as their other efforts to raise awareness about animal cruelty. The Hampton Classic was also mentionedby Kelly Ripa on “Live with Regis and Kelly” and by Rosanna Scotto on Fox News Channel 5.
RADIOThe Classic received coverage from WLNG, which was on-site broadcasting live from the show grounds from their mo-bile studio for four days. Shanette Barth Cohen was interviewed on air, the week before the Hampton Classic, on WBAZ.WBAZ and WEHM provided periodic updates about the Hampton Classic’s schedule, and how the schedule had been af-fected by Hurricane Earl.
ON�THE�WEBThe Hampton Classic Horse Show website, www.hamptonclassic.com, posted press releases, schedules, prize lists andsponsor information as well as photographs and contact information. Through a partnership with ShowNet, real-timeresults were available through the Hampton Classic website as well. The Hampton Classic was featured prominently onmany other websites, listed below.
Press Coverage: Newspaper�Samples
35
Hampton�Life�-�May/June�2010 The�Southampton�Press�-�September�9,�2010
VOZ�-�July�2010
Press Coverage: Newspaper�Samples
36
Dan’s�Papers�-�September�9,�2010The�New�York�Times�-�September�12,�2010
Press Coverage:Magazine�Samples
37
Long�Island�Pulse�-�August�2010
HamptonsSeptember�9,�2010
Press Coverage:Magazine�Samples
38
Sidelines�-�November�2010
The�Chronicle�of�the�HorseSeptember�17,�2010
Press Coverage: Online�Samples
39
BarnMice.com
Hamptons.com
LIPetPlace.com
Press Coverage: Online�Samples
40
MarketWatch.com
People.com
NewYorkSocialDiary.com
August 29, 2010
The Hampton ClassicOpening Day
�2010 Hampton Classic
Orders Of Go
The�Hampton�Classic�ProgramThe 300+ page Program features atime schedule, articles, photos,sponsor highlights, and advertise-ments. Programs are complimen-tary in the VIP tents and are sold inmultiple locations on the show-grounds. Circulation- 5, 500
The�Hampton�Classic�Exhibitor�Index
This publication is distributed asan insert in the Official Program. Itlists exhibitor information includ-ing the horses, owners, and riders’names as well as their city andstate.
Jump�Order�CoversThese colorful folders hold the orders ofgo for the premiere events on OpeningDay and on Friday, Saturday, and GrandPrix Sunday. Approximately 6,000 copiesare distributed in our three VIP tents.
Report�To�SponsorsThis is an annual sponsorship reportwhich includes information about ad-vertising and public relations activi-ties, media results, hospitalityopportunities, onsite visibility, prod-uct sampling and display, and specialevents and promotions.
The�Hampton�Classic�Prize�ListThis 52-page publication provides acompetition time schedule, event spec-ifications, rules and entry forms. List-ings of local accommodations optionsand advertisements targeting riders,owners and trainers are included aswell. Circulation – 3,300
Sponsorship�GuidelinesProvided to all corporate sponsors,this publication is a comprehensiveinstruction manual with informa-tion about executing all of the el-ements typically included as partof sponsorship agreements.
Publications & Printed Materials
2009Sponsor Report
T h e H am p t o n C l a s s i cH o r s e S h ow
T h e H am p t o n C l a s s i cH o r s e S h ow
The Hampton ClassicHorse Show
2010
THE 2010 HAMPTON CLASSICPrize List
USEF “AA” Hunters • USEF 5* Jumpers • FEI 4* Grand Pri x
August 29 - September 5Bridgehampton, NY
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2010 Hampton ClassicExhibitor Index
Photo by James L. Parker
Thank you to our Corporate Platinum Sponsors
