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Handling the Retention Dilemma
Presenters:Tim Adams, Chief Learning Officer
Brian Webster, VP Business DevelopmentKnowledge Factor Inc.
2
Where were you … On 9/11/2001? On 9/11/2008? When the Space Shuttle Challenger
exploded? When the first Star Wars movie was
released? On Black Monday? When JFK was shot?
3
Important dates When did Columbus sail to America? When was the attack on Pearl Harbor? When did Richard Nixon resign? When was MLK’s “I have a dream” speech
delivered? What is the anniversary date of when you
started your job?
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A little math… What is the formula for calculating the area
of a parallelogram?
What is the formula for calculating the volume of a sphere?
What is the definition of pi?
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Hermann Ebbinghaus - 1885100
80
60
31
20
40
151 1053
Elapsed time (days)
Rete
nti
on
(p
erc
en
t)
First retention study
Remembered less than 40%after 9 hours
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Why is this important to you? The benefits of retention reverse the costs
of
Mistakes on the job Periodic retraining Damaging social learning that infects workforce
productivity
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The forgetting curve is steepest for nonsensical material such as that studied by Ebbinghaus. On the other hand, it is nearly flat for vivid or traumatic memories.
The flatness of the curve is not necessarily evidence for the decrease in the forgetting rate, but can be taken as evidence of implicit repetition (e.g. reliving memories) that indefinitely restores memory traces.
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100
80
60
Year
20
40
MonthWeekDay
Rete
nti
on
(p
erc
en
t)
0 6 Months
We can force it: Through Repetition
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More typical forgetting curve100
80
60
36
20
40
151 1053
Rete
nti
on
(p
erc
en
t) 60-70% of knowledge is lost within2-3 weeks.
Weeks
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The information in sensory memory vanishes unless it captures our attention and enters working memory.
The question is – How does some information capture our attention?
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festinate - to accelerate; to quicken
jnana - knowledge gained through meditation
zeppole – a variety of doughnut
palingman – a seller of fish or eels
paysagist – a painter of landscapes
scaramouch – ruffian; scoundrel
Vocabulary Test
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Retention extenders Environmental
Time of day, age, stress level, rest
Difficulty of material and its context Perceived importance of the information Emotion Repetition Mnemonic (representation)
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Curiosity
What do Robert Morris and
Benjamin Franklin have in common?
Curiosity level? (1=low, 5=high)
1 2 3 4 5
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Curiosity
What do Robert Morris and
Benjamin Franklin have in common?
Hint: They both lived at the same time
Curiosity level? (1=low, 5=high)
1 2 3 4 5
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Curiosity
What do Robert Morris and
Benjamin Franklin have in common?
Hint: They signed the same document
Curiosity level? (1=low, 5=high)
1 2 3 4 5
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Curiosity
What do Robert Morris and
Benjamin Franklin have in common?
Curiosity level? (1=low, 5=high)
1 2 3 4 5
WRONG!
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Curiosity = Emotion Curiosity is created only to be resolved Connecting learning with emotion – like
curiosity – quickens the learning process and extends retention
Retention improves recall-ability
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Consider a question in which you are forced to Consider a question in which you are forced to make a guess. What connection to you have to make a guess. What connection to you have to the knowledge?the knowledge?
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Discovery of the 55/15 Rule
The average level of confidence and correctness for employees across many
industries is 55%
15% of the knowledge employees have is actually “confidently-held misinformation”
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Retention extenders Environmental
Time of day, age, stress level, rest
Difficulty of material and its context Perceived importance of the information Emotion Repetition Mnemonic (representation)
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Confidence-Based Learning Methodology
Engaging the student Engaging the student through Discovery & through Discovery &
CuriosityCuriosityAllows the Learner to Explore their Curiosity through Targeted Allows the Learner to Explore their Curiosity through Targeted
LearningLearning
Engages the Learner by beginning the Learning with a Engages the Learner by beginning the Learning with a QuestionQuestion
Discovery of Gaps through the Knowledge ProfileDiscovery of Gaps through the Knowledge Profile
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Retention from CBL training
Retention Study - ACC
0
20
40
60
80
100
120
0 2 4 6 8 10 12 14
Number of months since first course
% r
ete
nti
on
Knowledge loss over time1
1 Knowledge Factor, Inc.; Retention and Confidence: The Impact of Confidence-Based Learning on Knowledge Retention, 2007
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Tim Adams, [email protected]
Brian Webster, Vice [email protected]
www.KnowledgeFactor.com720-214-4874