hanuman steel project for bba

8/14/2019 hanuman steel project for bba

1/55

IN-COMPANY TRAINING REPORT

ON

STUDY OF PRODUCT ANALYSIS

OF

HANUMAN STEEL UDYOG PVT.LTD.

COMPLETED IN

HANUMAN STEEL UDYOG PVT.LTD.

Submitted in partial fulfillment of t e re!uirement of "a# elor$ of "u$ine$$ Admini$tration %""A&

Guru 'ambe$ (ar uni)er$it*+ ,i$$ar

Trainin Super)i$or. Submitted "*. Name. AS,IS, G/PTADe$i nation Enrollment No0

SESSION 1233 4 1235

'a annat In$titute of Mana ement S#ien#e$+ Del i


2/55

STUDENT DECLARATION

T i$ i$ to #ertif* t at I a)e #ompleted t e Pro6e#t titled 7ST/DY O8 PROD/CT

ANALYSIS O8 ,AN/MAN STEEL /DYOG P9T LTD0::under t e uidan#e of Mr$0

in partial 8ulfillment of t e re!uarement for t e a(ard of De ree of "a# elor of

"u$ine$$ Admini$tration at 'a an nat in$titute of mana ement $tudie$++ Del i0 T i$ i$ an

ori inal pie#e of (or; < I a)e not $ubmitted $teel earlier el$e( ere0

Date: Signature:

Pla e: Na!e: AS,IS, G/PTA

Uni"er#it$ Enr%ll!ent N%.: 2=>35?23?2@

C%ur#e: ""A %Gen& T, SEM


3/55

CERTIFICATE FROM THE INSTITUTE GUIDE

T i$ i$ to #ertif* t at t e $ummer pro6e#t titled :ST/DY O8 PROD/CT ANALYSIS O8

,AN/MAN STEEL /DYOG P9T LTD0::i$ an a#ademi# (or; done b* 7AS,IS,

G/PTA: $ubmitted in t e partial fulfillment of t e re!uirement for t e a(ard of t e

de ree of "a# elor of "u$ine$$ Admini$tration at 'a an nat in$titute of mana ement

$tudie$+ Del i+ under m* uidan#e < dire#tion0

To t e be$t of m* ;no(led e and belief t e data < information pre$ented b* imB er in

t e pro6e#t a$ not been $ubmitted earlier0

Signature :

Na!e %& t'e Fa ult$ :

De#ignati%n : 8a#ult* '0I0M0S


4/55

AC(NO)LEDGEMENT

T i$ pro6e#t (or;+ ( i# i$ m* fir$t $tep in t e field of profe$$ionali$m+ a$ been

$u##e$$full* a##ompli$ ed onl* be#au$e of m* timel* $upport of (ell-(i$ er$0 I (ouldli;e to pa* m* $in#ere re ard$ and t an;$ to t o$e+ ( o dire#ted me at e)er* $tep in m*

pro6e#t (or;0

e $in#erel* feel t at t e uidan#e and $upport e tended to(ard$ me b* all t e member$

of ,AN/MAN STEEL (a$ more t an I #ould e pe#t0 I e pre$$ our immen$e ratitude

to(ard$ all t e member$ of t i$ or ani ation0

T e* reall* made m* learnin e perien#e t e mo$t memorable and re$pe#table one0 Steel

(a$ a reat onor to be a$$o#iated (it a #ompan* a$ pre$ti iou$ and $o#iall* dedi#ated

a$ t e ,AN/MAN STEEL Enterpri$e0

I (ould al$o li;e to t an; Mr0 Amit " atia %Re ional Sale$ Mana er+ Nort India&+ for

t e )aluable tip$ i)en to u$ durin t e entire p a$e of t e pro6e#t

I e tended m* $in#ere t an;$ and ratITude to(ard$ + m* pro6e#t uide+ Mr0 Dire#tor

'0I0M0Sfor t eir elp and )aluable $upport t rou out t e term of t e pro6e#t0 Steel (a$

learnin e perien#e to (or; under t eir uideline$0 I (ould al$o li;e to t an; t e fa#ult*

member$ and $taff member$ of '0I0M0Sfor t eir ;ind $upport and elp durin t e pro6e#t0

Na!e: AS,IS, G/PTA

Uni"er#it$ Enr%ll!ent N%.: 2=>35?23?2@

C%ur#e: ""A %Gen& T, SEM


5/55

E*ECUTIVE SUMMARY

Information Te# nolo * %STEEL& i$ #ru#ial for mo$t modern bu$ine$$e$ to fun#tion0 T i$

i$ parti#ularl* true of modern or ani ed retailin 0 STEEL (or;$ (onder$ for a retailer0

it out STEEL )ariou$ #ore retailin fun#tion$ li;e $tore operation$+ mer# andi$e

mana ement+ plannin and fore#a$tin + in)entor* #ontrol $impl* #annot fun#tion0 STEEL

i$ al$o t e ba$i$ of $ome ;e* inno)ation$ li;e $uppl* # ain initiati)e$. Fui#; Re$pon$e

%FR& or Effi#ient Cu$tomer Re$pon$e and Collaborati)e Plannin and 8ore#a$tin

%CP8R&0 Ta;e t e #a$e of t e (orld $ lar e$t retailer - al-Mart0 STEEL a$ elped

nurture al-Mart+ t e retail iant and t e bi e$t #orporation in t e (orld0 Steel (a$

leader$ ip in te# nolo *+ ( i# elped al-Mart # urn in i er profit$ t an ot er

di$#ounter$+ and t ereb* ro( fa$ter0

I a)e ta;en t e pro6e#t to $tud* t e potential of ,AN/MAN STEEL produ#t$ u$ed for

billin in retail bu$ine$$ in Del i and NCR re ion0 Produ#t$ $tudied under pro6e#t are

,AN/MAN STEEL Tan;$+ Drum$ et#0 T e pro6e#t (a$ a reat learnin e perien#e+

( i# elped u$ to a)e an in$i t of t e STEEL produ#t$ u$ed in india0 T e pro6e#t (a$

a brief of produ#t profile and t eir pro$pe#t in t e Del i and NCR re ion0 T e pro6e#t (a$

done in t e ,AN/MAN STEEL ( i# i$ reno(ned name in STEEL mar;et0,AN/MAN STEEL i$ one of t e leadin STEEL enterpri$e$ (it annual re)enue$ of r$

=0=2 #rore0 T e =2 *ear old enterpri$e+ founded in 3@?>+ i$ one of IndiaH$ ori inal STEEL

ara e $tart up$0


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LISTS OF CHARTS

Gra+' n%. Page n%.,.- /0,.-, /0,.-/ /1,.-2 2-,.-3 2,.-4 2,.-5 2,,.-0 2/,.-1 2/,. - 22

,. 23,. , 24,. / 25,. 2 20,. 3 21

PRO6ECT REPORT

Student de#laration 00 00 0000i

Certifi#ate from t e In$titute uide 0 00ii

A#;no(led ement iii


7/55

E e#uti)e Summar* 000i)

Li$t of C art$00 000 00 0)i

TA7LE OF CONTENTS

C'a+ter 8 Intr%9u ti%n Page n%.

3030 O)er)ie( of Indu$tr* a$ a ( ole @-3


8/55

3010 Profile of t e Or ani ation 3> - 1=

- Ori in

- Re#ent A# ie)ement$

- Mi$$ion < 9i$ion

- Produ#t$

- Or ani ation Stru#ture

30= Introdu#tion to t e Topi#

C'a+ter , O;


9/55

CHAPTER

INTRODUCTION


10/55

STEEL INDUSTRY

Global S#enario in t e $teel indu$tr*

In 1233 t e (orld #rude $teel produ#tion rea# ed 3 3K million tonne$ %mt& and $ o(ed a ro(tof >01 o)er 12320 %Sour#e. orld Steel A$$o#iation or SA&

C ina remained t e (orld $ lar e$t #rude $teel produ#er in 1233 %>K5 mt& follo(ed b* 'apan %32K

mt&+ t e /SA %K>05 mt& and India %?101 mt pro)& at t e 5t po$ition%?101mt&0

T e SA a$ pro6e#ted t at lobal apparent $teel u$e (ill in#rea$e b* =0> to 3511 Mt in 1231+

follo(in ro(t of 0> in 12330 In 123=+ it i$ fore#a$t t at (orld $teel demand (ill ro(

furt er b* 50 to around 35K> Mt0 C ina $ apparent $teel u$e in 1231 and 123= i$ e pe#ted to

in#rea$e b* 5 in bot t e *ear$0 8or India+ ro(t in apparent $teel u$e i$ e pe#ted to ro( b*

>0@ in 1231 and b* @05 in 123=0

Per #apita fini$ ed $teel #on$umption in 1233 i$ e$timated at 13 ; for (orld and 5>2 ; for

C ina0

D%!e#ti S enari% in t'e #teel in9u#tr$ -.

T e Indian $teel indu$tr* a$ entered into a ne( de)elopment $ta e from 122?-2K+ ridin i on

t e re$ur ent e#onom* and ri$in demand for $teel0

Rapid ri$e in produ#tion a$ re$ulted in India be#omin t e 5 t lar e$t produ#er of #rude $teel

and t e lar e$t produ#er of $pon e iron or DRI in t e (orld0

A$ per t e report of t e or;in Group on Steel for t e 31 t Plan+ t ere e i$t man* fa#tor$

( i# #arr* t e potential of rai$in t e per #apita $teel #on$umption in t e #ountr*+ #urrentl*

e$timated at ; %pro)i$ional&0 T e$e in#lude amon ot er$+ an e$timated infra$tru#ture

in)e$tment of nearl* a trillion dollar$+ a pro6e#ted ro(t of manufa#turin from #urrent K to33-31 + in#rea$e in urban population to >22 million b* 12=2 from t e #urrent le)el of 522

million+ emer en#e of t e rural mar;et for $teel #urrentl* #on$umin around 32 ; per annum

buo*ed b* pro6e#t$ li;e " arat Nirman+ Prad an Mantri Gram Sada; Yo6ana+ Ra6i) Gand i

A(aa$ Yo6ana amon ot er$0


11/55

At t e time of it$ relea$e+ t e National Steel Poli#* 122 ad en)i$a ed $teel produ#tion to rea#

332 million tonne$ b* 123@-120 ,o(e)er+ ba$ed on t e a$$e$$ment of t e #urrent on oin

pro6e#t$+ bot in reenfield and bro(nfield+ t e or;in Group on Steel for t e 31 t Plan a$

pro6e#ted t at t e #rude $teel $teel #apa#it* in t e #ount* i$ li;el* to be 352 mt b* 123>-3? and

a$ t e potential to rea# 35@ mt if all re!uirement$ are ade!uatel* met0

T e National Steel Poli#* 122 i$ #urrentl* bein re)ie(ed ;eepin in mind t e rapid

de)elopment$ in t e dome$ti# $teel indu$tr* %bot on t e $uppl* and demand $ide$& a$ (ell a$ t e

$table ro(t of t e Indian e#onom* $in#e t e relea$e of t e Poli#* in 122 0

Produ#tion

Steel indu$tr* (a$ deli#en$ed and de#ontrolled in 3@@3 < 3@@1 re$pe#ti)el*0

Toda*+ India i$ t e 5 t lar e$t #rude $teel produ#er of $teel in t e (orld0

In 1233-31 %pro)&+ produ#tion for $ale of total fini$ ed $teel %allo* non allo*& (a$ ?=051 mt0

Produ#tion for $ale of Pi Iron in 1233-31 %pro)&+ (a$ 0?K mt0

India i$ t e lar e$t produ#er of $pon e iron in t e (orld (it t e #oal ba$ed route a##ountin for

?> of total $pon e iron produ#tion in t e #ountr* %120=? mt in 1233-31 pro)0&

La#t &i"e $ear># +r%9u ti%n &%r #ale %& +ig ir%n? #+%nge ir%n an9 t%tal &ini#'e9 #teel

@all%$ n%n all%$B are gi"en ;el% :

In9ian #teel in9u#tr$ : Pr%9u ti%n &%r Sale @in !illi%n t%nne#B

Cate or* 122?-2K 122K-2@ 122@-32 1232-33 1233-31

Pi Iron 01K >013 0KK 0>K 0?K

Spon e Iron 120=? 1302@ 150== 1 02K 120=?

Total 8ini$ ed Steel %allo* non >02??03> >20>1

>K0>1 ?=051


12/55

allo*&

Sour#e. 'oint Plant Committee pro)i$ional

De!an9 A"aila;ilit$ Pr%0303@@10 Sin#e t en $teel pri#e$ are determined

b* t e interpla* of mar;et for#e$0

Dome$ti# $teel pri#e$ are influen#ed b* trend$ in ra( material pri#e$+ demand 4 $uppl* #ondition$

in t e mar;et+ international pri#e trend$ amon ot er$0

An Inter-Mini$terial Group %IMG& i$ fun#tionin in t e Mini$tr* of Steel+ under t e C airman$ ip

of Se#retar* %Steel& to monitor and #oordinate ma6or $teel in)e$tment$ in t e #ountr*0

T e Go)ernment al$o too; )ariou$ fi$#al and ot er mea$ure$ for $tabili in $teel pri#e$ li;e

$i nifi#ant redu#tion in import dutie$ o n $teel+ ma6or ra( material$+ in#ludin mineral produ#t$

and ore$ and #on#entrate$ in la$t fe( *ear$0 Al$o+ e #i$e dut* for $teel i$ #urrentl* at 31 0 T e

o)ernment a$ al$o impo$ed e port dut* of =2 on iron ore fine$ and lump$ in order to #ontrol

ad- o# e port$ of t e mineral and #on$er)e it for lon term re!uirement of t e dome$ti# $teel

indu$tr*0


13/55

8or en$urin !ualit* of $teel $e)eral item$ a)e been brou t under a !ualit* #ontrol order i$$ued

b* t e Go)ernment0 T e matter to brin more $teel item$ under t i$ order i$ under e amination0

I!+%rt#

Iron < $teel are freel* importable a$ per t e e tant poli#*0

La#t &i"e $ear # i!+%rt %& t%tal &ini#'e9 #teel @all%$ n%n all%$B i# gi"en ;el% :

In9ian #teel in9u#tr$ : I!+%rt# @in !illi%n t%nne#B

Cate or* 122?-2K 122K-2@ 122@-32 1232-33 1233-31

Total 8ini$ ed Steel %allo* non

allo*& ?02= 0K5 ?0=K >0>> >0K=


E +%rt#

Iron < $teel are freel* e portable0

Ad)an#e Li#en$in S# eme allo($ dut* free import of ra( material$ for e port$0 Dut*

Entitlement Pa$$ "oo; S# eme %DEP"& (a$ introdu#ed to fa#ilitate e port$0 /nder t i$ $# eme

e porter$ on t e ba$i$ of notified entitlement rate$+ are ranted due #redit$ ( i# (ould entitle

t em to import dut* free ood$0 T e DEP" benefit on e port of )ariou$ #ate orie$ of $teel item$

$# eme i$ #urrentl* appli#able for $teel e port$0

La#t &i"e $ear # e +%rt %& t%tal &ini#'e9 #teel @all%$ n%n all%$B i# gi"en ;el% :

Indian $teel indu$tr* . E port$ %in million tonne$&

Cate or* 122?-2K 122K-2@ 122@-32 1232-33 1233-31

Total 8ini$ ed Steel %allo* non 02K 5055 =01 =0>5 5025


14/55

allo*&


Le"ie# %n Ir%n = Steel

SDF levy

T i$ (a$ a le)* $tarted for fundin moderni$ation+ e pan$ion and de)elopment of $teel $e#tor0

T e 8und+ inter-alia+ $upport$ .

30 Capital e penditure for moderni$ation+ re abilitation+ di)er$ifi#ation+ rene(al ee;$ in t e form of a S OT Anal*$i$0

In t e pro#e$$ of m* mar;et re$ear# re ardin )ariou$ ,AN/MAN STEEL produ#t$+ I

reali ed t at t ere are #ertain a$pe#t$ on ( i# ,AN/MAN STEEL #an #apitali e I ma*

#all t em t e STREN%HT of t e #ompan*0 8ir$t+ t e brand a(arene$$ a$ brand e!uit* of

,AN/MAN STEEL in t e tar et mar;et+ ( i# a$ been build o)er =2 *ear$ no(+ i$

)er* i 0 E)en in t e mar;et of uten$il$+ ,AN/MAN STEEL i$ at ne#; to ne#;

#ompetition (it tata and $ail0 Alt ou in t e mar;et of tan;$ and drum$+ tata and $ail

a)e #aptured mo$t of t e mar;et $ are+ ( en $teel #ome$ to uten$il$+ ,AN/MAN

STEEL old t e $e#ond po$ition (it onl* #r*$tal; bein a ead of anuman $teel

mar inall*0

Se#ondl*+ t e net(or; of ,AN/MAN STEEL $pread$ a#ro$$ t e #ountr* ( i# a##ount$

for t e lon $tandin relation$ ip (it #u$tomer$0 Al$o+ ,AN/MAN STEEL a$ to

$teel$ #laim $e)eral te# nolo * pioneerin initiati)e$00

,AN/MAN Steel a$ t e rea# of o)er more t an =22 lo#ation$ ( i# ma;e t e

#u$tomer$ #onfident and #omfortable ( en t e* (ant to e pand t eir bu$ine$$ be*ond t e

#it* limit$0

And fourt l*+ ,AN/MAN STEEL offer$ a )alue for mone* produ#t$ to $teel$ #u$tomer$0

Comin on to t e ,EA-NESS part+ I reali ed t at t e main bu$ine$$ defi#ien#ie$

pre)ailin in ,AN/MAN STEEL are+ fir$tl* t e la#; of proper and $uffi#ient


43/55

ad)erti$ement$+ a$ a re$ult of ( i# t e tar et mar;et i$ not full* a(are of all t e

produ#t$ e i$tin in t e ba$;et of t e #ompan* and en#e t e #ompan* tend$ to loo$e

$teel$ $ are at man* in$tan#e$0 8or e ample+ t e a(arene$$ le)el for drum$ < tan;$ i$

)er* lo(0 Se#ondl*+ t e after $ale$ $er)i#e+ ( i# (a$ one t e mo$t important attribute a$

pointed out b* t e #lient$+ i$ not reall* up to t e mar;0 At $ome of t e $ite$ )i$ited b* u$+

t e #lient$ #omplained of defe#t$ in t eir e i$tin ,AN/MAN STEEL tan;$ about ( i#

t e* ad been reportin to t e #ompan* but re#ei)ed no a$$i$tan#e0 ,en#e+ ,AN/MAN

STEEL $ ould ta;e #are of $u# la $ $in#e $teel (ould affe#t t e brand ima e of

,AN/MAN STEEL0

,AN/MAN STEEL a$ immen$e .PP.RTUNITIES ( i# $till remain une plored0

8ir$tl*+ in t e or ani ed $e#tor$ onl* @ of t e retail brand$ are u$in anuman $teel

drum$+ ( ile ? i$ tata and K i$ $ail0 T i$ mean$ t at @3 of t e mar;et i$ $till

untou# ed and po$$e$$i)e reat potential0 ,en#e+ t e #ompan* $ ould de$i n proper

$trate * in order to #apture t i$ u e mar;et $ are0 T e $ame oe$ for tan;$0

Se#ondl*+ $in#e t e after $ale$ $er)i#e i$ t e mo$t important attribute a$ pointed out b*

t e #u$tomer$+ ,AN/MAN STEEL $ ould eit er open up more $er)i#e #entre or

in#rea$e $teel$ manpo(er in order to be prompt in t i$ re ard0

T irdl*+ $in#e K? of t e or ani ed retailer$ feel t at a)in branded ood$ lead$ to a

better ima e of t eir $tore+ t i$ mean$ t at t e #ompetition (it t e unbranded ood$ i$

)er* in$i nifi#ant0 And amon t e branded ood$+ ,AN/MAN STEEL po$$e$ a ood

brand e!uit*+ en#e ,AN/MAN STEEL need not ma;e mu# effort in t at dire#tion0

I al$o identified $ome THREATS t at ,AN/MAN STEEL fa#e$+ and en#e mu$t be

a(are of0 T e fir$t one bein t e e pandin net(or; of $teel$ ma6or #ompetitor tata0Sin#e ,AN/MAN STEEL and $ail are a)in a #ut-t roat #ompetition+ an* fla( or

dela* from t e $ide of ,AN/MAN STEEL mi t end up in tata or $ail a#!uirin t at

mar;et $ are0


44/55

De$pite t e in#rea$in tenden#* amon t e #u$tomer$ for # oo$in better !uali* produ#t+

$er)i#e$ parameter$ are $till of prime importan#e0 T ou $teel a$ al(a*$ been diffi#ult

to predi#t t e future due to an element of un#ertaint*+ $teel #an be $afel* $aid t at

#ompanie$ ( o #an be termed a$ tomorro(H$ mar;et leader$+ (ould not be t o$e ( o

#ontinue to #on#entrate onl* on t eir unparalleled !ualit* but on t e a$pe#t$ of bot

!ualit* and $er)i#e0


45/55

CHAPTER 3

RECOMMENDATIONS


46/55

Re %!!en9ati%n#

I $ee t at lo( a(arene$$ le)el i$ a problem0 Alt ou t e bu*in i$ #entrali ed in t i$

)erti#al+ I mu$t not undere$timate t e po(er of bottom 4 up approa# 0 ,en#e an*

pro ram to in#rea$e a(arene$$ le)el amon $t $tore mana er$ in or ani ed retailin (ill

brin lon term re$ult$0

I al$o $ee t at t e pur# a$e be a)ior i$ dependent on t e area0 So 8ACTORIES in DEL,I

for e ample ma* be u$in more te# ni#al produ#t$ a$ #ompared to 8ACTORIES in /P

,en#e t i$ oe$ a ain$t m* notion t at point to point $ale$ #annot be made0 At pla#e$

$tore mana er$ do a)e enou po(er to # oo$e t e ;ind te# nolo * t e* need00

I mu$t al$o emp a$i e on 15 ? after $ale$ $er)i#e I offer a$ I $ee $teel a$ been ran;ed a$

a )er* important parameter0 ,AN/MAN STEEL en6o*$ a ood reputation a$ a brand and

t at $ ould be #apITali ed on0

People are (illin to bu* branded ( ite ood$ and ma;in t i$ produ#t $ell $ ould not be

a problem if t e approa# i$ ri t0 Sin#e $teel i$ a )er* important a$pe#t of t e pi#ture I

$ ould tr* to a)e deal$ (it ma6or $teel pla*er$ a$ per t e findin $ of t e $tud* and fi a

ood ORC for t e $ame0

To #on#lude on t e mar;etin $trate * on ba$i$ of t i$ $tud* (ould not be 6u$tified+

o(e)er a fe( ob$er)ation$ #an be made0 I $a( t at t e a(arene$$ le)el$ in fuel )erti#al

about te# nolo * are )er* i 0 T e* are (illin to a##ept te# nolo * and under$tand

$teel too0 Con)in#in t em to et ne( te# nolo * i$ en#e not t e problem t e* (ant t e

$olution$ to be #u$tomi ed a$ per t em00


47/55

CHAPTER 3

LIMITATIONS


48/55

Li!itati%n#

Sample i$ not repre$entati)e of or ani ed B unor ani ed retail $e#tor a#ro$$ t e

nation0

T e aut enti#it* of data #olle#ted i$ $olel* dependent on t e information pro)ided

b* t e re$pondent0 T eir )ie($ ma* be bia$ed or information ma* #ontain fa#tual

error$

Mo$t of t e people ( om I inter)ie(ed Are not t e $ole de#i$ion-ma;er for

pur# a$e of $u# ;ind of a produ#t

it (a$n t po$$ible for u$ to i)e trial $ample in all t e pla#e$ )i$ited0

T e time period of > ee;$ (a$n t $uffi#ient for an e ten$i)e anal*$i$ of )ariou$

fa#tor$ and appli#ation$ of t e produ#t ran e0


49/55

CHAPTER 4

7I7LIOGRAPHY


50/55

7OO(S

30 C andra Pra$anna+Pro6e#t$+ ?t edition +1232+T e Tata M#Gra(-,ill Edu#ation

P)t Ltd Ne( Del i

10 Gupta +S a$ i +Re$ear# De$i n+33t +122 +edition+ al*ani Publi$ er$+Ne( Del i

=0 ot ari+ C0R+ Re$ear# Met odolo *+31t edition+1233+9i;a$ Publi$ in ,ou$e+

P)t Ltd Ne( Del i

)e;#ite#

ttp.BB(((0 ,anuman Steel 0inB

ttp.BBe#onomi#time$0indiatime$0#omB

utmU$our#eQ*a oo#p#


51/55

CHAPTER 5

ANNE*URES


52/55

ANNE*URE A / !uestionnaire 0or drums

I am a $tudent of 'AGAN NAT, INSTIT/TE O8 MANAGEMENT ST/DIES0 A$ a part

Of m* pro6e#t at ,AN/MAN STEEL in t e partial fulfillment to(ard$ ""A from '0I0M0S

Am #ondu#tin t i$ re$ear# $ur)e*0 T e information i)en (ill be ;ept totall* #onfidential0

SECTION 8 I

An# er t'e &%ll% ing %n t'e # ale %& 3. 3 ;eing t'e !%#t +re&erre9 an9

t'e lea#t.

How much importance you give to the following in case of high DRUMS AND AN!S"

30 "rand Name 5 = 1 3

10 GuaranteeB arrantee 5 = 1 3

=0 After Sale$ Ser)i#e 5 = 1 3

50 Order Pro#e$$in BIn$tallationBSer)i#e time 5 = 1 3

0 Pri#e 5 = 1 3

>0 DependabilIT* 5 = 1 3

?0 Total Co$t of O(ner$ ip 5 = 1 3


53/55

K0 St*le 5 = 1 3

#hat functions woul$ you li%e to &e a&le to achieve through tan%s an$ $rums'

()hec% all that apply*

Dura&ility

)hemical Storage

N+N,)hemical Storage

Easily )leana&le

)heap

-ightweight

tren$y

Ot er %plea$e e plain&

SECTION II

./ Do you thin% having &ran$e$0un&ran$e$ pro$ucts etc/ has an influence on the

image of your outlet'

a&Ye$

b&No

10 #hy $o you thin% so ' UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU

UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU

=0 1n case of a tan%2 which accor$ing to you is &etter , plastic or steel' #hy'


54/55

50 Are you aware of the plastic coate$ steel tan%s'

a&Ye$

b&No

>0 Ran% the &ran$s accor$ing to your preference/ . &eing the most preferre$

a& tata $teel

b& ,AN/MAN STEEL

#&$ail

d& meera $teel

e& " u$ an $teel f& Lu#;* $teel

& Po$ifle

& Spe#if*+ if an* ot er.

?0 How many outlets $o you have in DE-H1 (N)R*' 3 UUUUUUUUUUUUUU0

K0 Appro4imately how many outlets $o u plan to open in the ne4t few years'

UUUUUUUUUUU

SECTION III

30+utlet Name"

10 A$$ress"

=0)ontact No/"

505erticals"

0System Use$ for storage"


55/55

a& $teel

b& Pla$ti# Spe#if* "randUUUUUUUUUUUUUUU

>0+n an average2 how many hanuman sttel utensils you sell per $ay .

@0Steel 5en$or

a& Name.

b& Conta#t No0.

320 #ho ma%es the purchase $ecision' UUUUUUUUUUUUUUUUUUUUUUUUUUUUU

330 His Details " UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU

Documents

hanuman steel project for bba