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Page 1: Harmony Crew Communications_Marketing Capabilities

HAPPY CLIENTS

Founded in 2001 by Jenny Young, who previously served as a senior marketing

agency executive in the Washington, D.C. area for many years, Harmony Crew

is a highly scalable and responsive virtual communications firm. We consistently

delight clients with our extensive strategic marketing, sales support, and employee

engagement services that deliver breakthrough yet cost-effective results.

FULL-SERVICE TEAM OF EXCEPTIONAL TALENT

Harmony Crew is a cohesive group of proven professionals from all disciplines

of marketing and communications. This includes engagement experts, strategic

planners, and project managers as well as digital and traditional creative,

production and programming talent. Working as highly collaborative teams, we

enable clients to strategically and creatively engage the hearts and minds of both

internal and external audiences, whether it’s employees, customers, prospects,

partners or other stakeholder groups.

RELEVANT AND DEEP EXPERIENCE

Harmony Crew works with our clients at a pace that best suits them to affect

positive change and deliver breakthrough results around their specific needs.

With business-to-business, business-to-government, and consumer expertise

spanning over a dozen years, we’ve proudly served a variety of technology

companies, government contractors, professional services and solutions

organizations, and membership associations. And because of our scalable model,

we’ve successfully partnered with clients of all sizes both locally and nationally,

from start-ups, to mid-size firms, to divisions of Fortune 500s.

How can we help you allow the possible?

YOUR PARTNER FOR MARKETING AND COMMUNICATIONS

Harmony Crew builds brand relevancy and mindshare, energizes sales programs, and drives stakeholder engagement through:

Authentic rebrands that align with new and expanded business directions

Strategic marketing, sales support and engagement plans that support business objectives and key initiatives

Creative and experiential content assets and deliverables that are compelling, relevant and differentiating

Metric-based integrated campaigns and programs that meet established objectives

Our clients say nice things:

”We’ve relied on Harmony Crew in a variety of capacities for over a decade, and they consistently exceed our expectations. They are true communications and creative experts who combine the right strategy, assets, and tactics for a maximum impact and ROI.”

Debbie Murphy VP, Global Marketing, Zebra Technologies

delight

authentic

VISIT WWW.HARMONYCREW.COM

Page 2: Harmony Crew Communications_Marketing Capabilities

LET US ENERGIZE YOUR PLANS, PROGRAMS, AND RESULTS Harmony Crew has been helping clients create more relevant and compelling brands, marketing

and employee engagement campaigns, and sales support programs since 2001. We deliver on

a wide range of communications needs for clients, from a single web site or training program to

the development and execution of a strategically integrated campaign with many tactics across

multiple markets and audiences.

BRAND STRATEGY AND IDENTITY DEVELOPMENT

As an organization evolves, often their brand strategy—their promise, story, look, and feel—must

also evolve, as it no longer expresses the true value. Working closely with you, we create an

authentic, relevant, and differentiating brand positioning strategy that captures the essence of

your customer promise. We then build out a smart brand platform, including compelling rational

and emotional personality attributes, message maps and narratives, logos, taglines, color palettes,

design systems, supporting visual assets, and brand standards and guidelines.

STRATEGIC PLANNING AND PROACTIVE PARTNERSHIP

Harmony Crew offers deep planning experience addressing a variety of markets and audiences.

Our research-based plans wisely integrate high-impact content and tactics to meet defined

objectives and budgets. Our team is happiest when developing fresh ideas that will nourish and

energize marketing, sales, and engagement programs. We learn your business, see unfolding

opportunities and risks, offer foresight, and help you maneuver communications challenges.

We’re at our best serving as a true partner—an extension of your trusted team.

ACCOUNT MANAGEMENT, CREATIVE, AND PRODUCTION

We at Harmony Crew know that often times the magic is in the execution. Our crew of account

directors, creative talent, and production specialists create and manage internal and external

campaigns of all complexity levels. From creative concepts through execution, we deliver smart

and crisp storytelling using the right mix of tools and mediums to effectively engage each audience.

INNOVATIVE EMPLOYEE ENGAGEMENT

Harmony Crew’s partners hold professional practice certifications from the Academy of Quantum

Intelligence in Oxford, England and from the Robert K. Greenleaf Center for Servant Leadership in

Westfield, Indiana. Our innovative approach to holistic engagement applies learnings from the new

sciences and systems thinking to human behavior, enabling organizations to improve workgroup

performance and the overall energy of their culture. In addition to effective communications

assets and tools, we develop and conduct out-of-the-box experiential workshops, training

programs, and events that drive higher levels of focus, collaboration, and strategic creativity.

Harmony Crew creates and produces smart and fresh assets, tools, and programs for internal and external audiences, including:

Websites and microsites

Banner and print ad campaigns

Social media calendars and content

e-Books

Brochures and slip sheets

White papers

Customer case studies

Infographics

Videos

Animated graphics

Virtual demos and tours

Custom digital games

Visual sales presentations

Sales training programs

Our founder Jenny Young has great appreciation for the smart thinking, dedication, and results our Crew consistently delivers.

We welcome the opportunity to show you our work.

TO GET STARTED, GIVE US A CALL AT 540-428-7030.

VISIT WWW.HARMONYCREW.COM