Harrah's American Landing

Madison Marquette urban labs

On the river at St. Louis, Missouri

J U S T F O R F U N


Program Overview

Enhanced destination for leisure and gaming

Complementary to gaming operation and facilities

Appeal to gaming demographic

Long term value proposition for operator and owner

Maximized use of physical plant

Unique and difficult to duplicate

Mass and Scale


Project Concept

Regional destination for leisure and entertainment

Iconic attraction based in local context

Adult and family targeted attraction

Venue and showcase for leisure time activities

Demonstration-oriented and participatory venues

Child in everyone

Historic American Riverfront


A Simpler Time in America


Down by the River


An Escape from Town


The Heritage of St. Louis


“The Future Great City of the World”


“Prequel” to the Casino


A Place to Get Together


At Water’s Edge


Day and Night


A Place to Celebrate


A Place for Music


Just for Fun


Waterside Promenade


For Adults and their Families


Weathered Commercial Buildings


Gracious Porches and Courtyards


Built Over Time


Vintage Signs


All-American Pastimes


A Friendly Spot


Better than Home


Project Components

River House

Floating Stage and Waterfront Amphitheatre

Riverboat

The Pike

Ferris wheel

Merry Go Round

Market Hall

Swimming Hole/Skating Pond

Sportsplex

The Promenade

Provisioner’s Pier

Crafter’s Pavilion

Beer Gardens & Bavarian Hall

Blues Music Hall

Jazz Bar


River House


A Grand Entrance


Floating Stage & Amphitheatre


Historic Riverboat


The Pike

Swimming Hole/

Skating Pond

Ferris Wheel

Merry Go Round

Market Hall

SportsPlex


Here in St. Louis


Ice Skating in Winter


“Swimming Hole” in Summer


Pond Fishing


Midway Attractions


Sportsplex


Boat Rides


Food Hall


Merry Go Round


Roof Signs


Ferris Wheel


The Promenade

Blues Music Hall

Jazz Bar

Waterside Restaurants

Crafters’ Hall


Beer Garden and Bavarian Hall


St. Louis’ Gilded Age


Better Goods


Retail Pavilions


Grand Entries


Waterside Restaurants


American Architecture


Beer Gardens


Bavarian Beer Hall

BRATS, BEER, WINE,

POTATO PANCAKES,

HOTDOGS, PORK STEAKS,

ROASTED CORN, PRETZELS,

FUNNELS CAKES, LEMONADE

& BLOOMIN' ONIONS

http://www.strassenfest.org/page13.html







Blues Music Hall


Jazz Bar


Crafter Pavilion





Bakery

Candy Maker

Coffee Roaster

Micro Brewery

Vodka Distillery

Seafood Shanty

BBQ Pit

Ice Cream Factory

Chocolate Factory

Juice Bar

Shrimp Farm


Fine Foods to Eat Here or Take Away


A Regional Food Attraction


Road Trip Destination


Thank You


On the river at St. Louis, Missouri

J U S T F O R F U N

Documents

Harrah's American Landing