Hasegawa - Media Correspondence Activities following the Fukushima Nuclear Accident

Copyright 2012 Tokyo Electric Power Company All Rights Reserved 1

TEPCO Media Correspondence following the Fukushima Nuclear Accident

Kazuhiro HasegawaGeneral Manager

Corporate Communications DepartmentTokyo Electric Power Company

http://www.tepco.co.jp/en/index-e.html


The Power Plants immediately after the Earthquake

Hirono TPS [3,800MW]Hirono TPS [3,800MW]

Kashiwazaki-Kariwa Nuclear PS [8,210MW]

Fukushima Daiichi Nuclear PS [4,700MW]Fukushima Daiichi Nuclear PS [4,700MW]

PS shut down due to the earthquake

PS not shut down due to the earthquakePS restored after the shut down due to the earthquake

Fukushima Daini Nuclear PS [4,400MW]Fukushima Daini Nuclear PS [4,400MW]

Hitachinaka TPS [1,000MW]Hitachinaka TPS [1,000MW]

Kashima TPS [4,400MW]Kashima TPS [4,400MW]

52,000MW

31,000MW

Beforethe earthquake

Shortly afterthe earthquake

Decreased supply capacitydue to the earthquake

On March 11, 2011, our power plants near the coast of Pacific Ocean were severely damaged by the Earthquake.



After the Earthquake

After the earthquake, TEPCO had to simultaneously handle media activities for both Fukushima Daiichi accident and the planned blackouts.

Source: TEPCO, March 15, 2011



Emergency Control Room (HQ and Fukushima Daiichi) Immediately after the earthquake, we set up the emergency control room

and started communicating with Fukushima Daiichi NPS. The communication team received info concerning the accident in this

room. Fukushima Daiichi TEPCO HQ

Interconnected via aTV Conference System



External Organizational Structure & Info Flow

TEPCO

HQ

1F*

Off-site Center

FukushimaPref.

GoJ

Cabinet Office

NISA

Actual

Office of PM

NISA

HQ

1F*

Off-site Center

FukushimaPref.

Tokyo

Fukushima

Planned

Did not function

On the day of the earthquake, we established our communication organization.

Though the Off-site Center was responsible for managing media correspondence activities in an integrated fashion, it did not function as planned.

*1F: Fukushima Daiichi NPS

TEPCO

GoJ

Cabinet Office



Media Correspondence Activities

Media Correspondence Result (March 11, 2011-March 31, 2012) Remarks

Press Releases

• Total: 3,902 Nuclear power station: 3,597, power

supply/demand: 124, compensation: 29, others: 152

• About 10/ Day

Press Conference

TEPCO

• Total: 877 Nuclear power station:833, power

supply/demand: 30, compensation: 5, management: 9

• Total: 966 (Approx. 2.5/ Day)

Joint • Total: 89 (April 25-December 16)

Phone Inquiries Answered • Total: Approx. 19,000 • About 50/ Day

Site Tour • Total: 4 (Fukushima Daiichi)

Web Page

• The website includes not only press releases, but also explanatory videos, pictures, documents, plant related parameters, monitoring results, and live press conferences.

• Twitter: TEPCO_English• YouTube: OfficialTEPCOen

We have been engaged in media correspondence activities day and night, such as press conferences, answering phone inquiries, and updating our homepage.



Press Releases

After the Earthquake, TEPCO issued approximately 3,900 press releases that mainly dealt with the accident.

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Telephone Correspondence

Immediately after the earthquake, TEPCO received a tremendous number of media telephone calls from not only within Japan but also from all over the world.

There was a variety of questions regarding Fukushima Daiichi NPS, electricity demand and supply, TEPCO management, compensation, etc.



Press Conference Since March 11, 2011, TEPCO has held 877 press conferences. From April 25 to December 16, 2011, 89 GoJ-TEPCO joint press conferences

were held.

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2011 2012



TEPCO’s Website TEPCO’s website covers information on the accident, compensation

payouts, and power supply, etc. In principle, TEPCO provides English translations for all press releases. The website includes not only press releases, but also explanatory videos,

pictures, documents, plant related parameters, monitoring results, and live press conferences.



Fukushima Daiichi Press Tours TEPCO has held four press tours to Fukushima Daiichi. 2011: November 11 (J-Village) and 12 (1F) 2012: February 20, February 28, and May 26



Lessons Learned from my point of view

Were we well prepared? Off-site Center did not work as expected before Never thought of planned blackouts Personnel Issues

Have we disclosed everything? Tried to disclose everything but slow A matter of trust



Thank you for your attention.

Kazuhiro HasegawaGeneral Manager

Corporate Communications DepartmentTokyo Electric Power CompanyEmail: [email protected]



【 Ref. 】 Internal Organizational Structure TEPCO established internal functional teams, such as the communication

team (documentation and Q&A preparation), the media correspondence team and the media telecommunications team.

Communication Team• Prepares explanatory documents and Q&As• Situated in the HQ Emergency Control Room• Covers ONLY Fukushima Daiichi Matters

Media Correspondence Team• Manages press conferences and interviews• Covers ONLY Fukushima Daiichi Matters

Departments in chargeFukushima Daiichi NPS

Communication Team• Covers issues outside of

Fukushima Daiichi matters• Prepares explanatory

documents and Q&As• Also manages press

conferences and interviews• Situated in TEPCO HQ

Info Source

Documentation

Media Contact

Nuclear Related MattersOther Matters

(Compensation, Power Supply, Tariff, Business Plan, Finance, etc.)

Media Telecommunications Team• Answers phone inquiries • Covers all matters

Nuclear Related Departments

Fukushima Daiichi Stabilization Center


Documents

Hasegawa - Media Correspondence Activities following the Fukushima Nuclear Accident