HAVE A PLAN | HAVE A LIFE...yourself (otherwise, you’ll end up driving yourself—AND your family—crazy!). By nature, I like to say “yes!” far more than I say “no”—and

a gift to you from

2014 GOAL SETTING

HAVE A PLAN | HAVE A LIFE

Page 1WELCOME

2014 GOAL SETTING2014 GOAL SETTING

WAIT A MINUTE! Aren’t these pages usually at the end?

Yes...it’s true. But, by then, you’ve read the whole thing and only THEN find out who you’ve been ‘hanging out with’—and since we’re about to start asking you some rather personal questions, we thought introductions were in order first!

HI! I'M LISA DIGESO owner of Milk and Honey Photography + founder of The Milky Way

As a 'self-taught' photographer, with the good fortune of meeting someamazing mentors along the way, I love being able to give back to thephotography community, especially photographers fairly new in their journey.

My deepest wish is to be able to help create a space of kindness for us to learn together (because let's face it, sometimes it can get a little intimidating out there!)

HI! I’M ERIN (BRÛLÉ) that rhymes with ‘hurray!’ and I’m the not-so-silent partner at The Milky Way

While I’ve spent some time behind the lens, my background and heart (and degree) is in business and marketing. My goal is to encourage photographers to focus on the business side of things just as much as the artistic (even if they think it is way less fun).

We are on a mission to create a safe learning space for photographers to grow and lift one another up (while loving every minute of the journey!) Yes. Such a space does exist. And you have now found it. Welcome to The Milky Way!

A LITTLE BIT ABOUT US

http://milkandhoneyphotography.ca/

http://www.themilkyway.ca

Page 2WELCOME

2014 GOAL SETTING RANDOM FACTS ABOUT US

...you really didn’t need to know, but we’re sharing anyway!

G We have a learning addiction.

G It’s not necessarily a bad thing, but it’s possible we are on the verge of information hoarding!

G (... this, in part, led to our decision to create classes in a manageable ‘module’ format and with lifetime access!)

G Lisa used to run her own esthetics business.

G Erin used to sail the high seas with Captain Hook. (yes....for real).

2014 GOAL SETTING

AND IF YOU LIKE THIS PLANNER ...you might also enjoy these!

G Illuminate: a studio lighting e-course for beginners

G Beyond The Beanbag: Milk & Honey’s guide to newborns

G Enlighten: an outdoor natural light e-course

G Quick-start Business Bootcamp: Have a plan. Have a life.

G Sweet Expectations: a maternity and posing guide

DID YOU KNOW?

TAKE A CLASS GIVE A CLASS

When you sign up for one of our classes, part of your registration funds a child's schooling for an entire month! Learn more here.

http://themilkyway.ca/illuminate/

http://themilkyway.ca/beyondthebeanbag/

http://themilkyway.ca/enlighten/

http://themilkyway.ca/bizbootcamp/

http://themilkyway.ca/sweetexpectations

http://themilkyway.ca/giving-back/

Page 3WELCOME

2014 GOAL SETTING

Ah...the thrill of planning for the new year! There really is something invigorating about starting fresh.

And it’s so tempting to just leave the past behind you. And while we are ALL for living today and looking towards the future, it is so valuable to take some time to reflect on the past.

Maybe it was a great year. Maybe it was a year you would rather forget. Maybe it had elements of both—it usually does!

While you could just skip this section entirely, we know you won’t...because you know there’s lots of learning about to go on!

On the next few pages, you will find some fun reflection sheets. Remember...you don’t have to share these with anyone...so be honest. Don’t minimize your wins! And don’t block out the heartaches...first make sure you figure out the lesson learned so you don’t repeat them in 2014!

{ soul-boosting activity } Before moving on, here’s what we want you to do.

Dig up some photos from the beginning of 2013. Select a few that you think are pretty representative of what you were shooting at the time. Now pull up some of your recent photos. Notice a difference?

We’ll bet you do.

Give yourself a pat on the back. A high-five. A big hug.

Now...let’s get to it!

L isa + Erin

BEFORE WE START DREAMING ABOUT 2014 ...

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Page 4LOVEFEST

2014 GOAL SETTING2014 GOAL SETTING LET’S HAVE A LOVEFEST !

Spend some time thinking about all the wonderful things that happened in 2013.

Really look at all the wonderful ways you have grown throughout the year. Take this time to celebrate the wins...big/small, business-related or not! It’s time for one big happy LOVEFEST!

If you run out of room on these two pages (and you should!), grab another sheet of paper!

2013 was super fantastic because...

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Page 5LOVEFEST


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The areas where I really grew + improved are...

Some big (and small!) risks I took and am proud of are...

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Page 6LESSONFEST

2014 GOAL SETTING2014 GOAL SETTING NOW LET’S HAVE A LESSONFEST !

The other thing we often fail to do is take a step back and really, really look at some of the disappointments (and occasional tears and heartache) and examine what we can learn from the experience.

Don’t miss the lessons learned.

It’s not always a BAD thing when things don’t go as you planned! Sometimes it opens new doors.

Things I wanted to do but didn’t in 2013...

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Page 7LESSONFEST


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Some of the setbacks (and epic failures) were...

My takeaway from these setbacks is...

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Page 8REFLECTING

2014 GOAL SETTING2014 GOAL SETTING2014 GOAL

SETTING SOME MORE REFLECTING...

Looking back over the list of things you wanted to do in 2014 but didn’t, circle the ones you would still really like to do this year.

Of those circled, which will move your business forward?

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Which ones would be the most fun? (yup...it’s pretty important to ensure you make fun things a priority too!)

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What parts of your business did you LOVE the most last year?

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What parts of your business did you have to drag your feet to get done last year?(these are the things when it came time to do, you would stall by puttering around on faceboook and Pinterest!)

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Page 9NUMBERS

2014 GOAL SETTING

Sometimes, it’s just a whole lot easier to turn a blind eye. Or create happy numbers to take the place of reality. However, if you are going to move forward this year, you HAVE to know where you’ve been! If you don’t know these numbers off hand, first...take a guess (sometimes seeing where you think you are vs where you actually are is very enlightening! And motivating!)

{ for another day } * Take a HARD look at your expenses. Which ones were necessary for business growth? Which ones were not necessary?

Now, go figure out those numbers.

....no seriously...go figure them out (we are in no rush!)

You really must, must know these numbers (and you really should be keeping an eye on them every month so you can adjust your game plan as needed!)

Note: if you are just starting out, there’s a chance your expenses might be MORE than your sales.

This is the time to be vigilant with your purchases.

At the beginning of your photography journey, it is easy to fall into the “I just need this one more thing” to be successful (and honestly, more often than not, it’s ACTIONS!) We're not saying actions are bad, but sometimes they are purchased when what you really need is to get consistent nailing your shot in camera.

- =

LET'S TALK NUMBERS

2013 total sales 2013 expenses* 2013 profit (or loss)

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Page 10NUMBERS

2014 GOAL SETTING Perhaps you still have some lessons to learn about lighting (shameless plug coming!!)

If that’s the case, you might be interested in learning more about Illuminate (indoor studio light) + Enlighten (outdoor natural light)

BUT...often what you need is just more practice!

No amount of reading and watching can take the place of doing.

So be sure you are setting aside time to experiment and play!

Let's talk more numbers.

While we are in ‘practical number mode’ go ahead and note these figures!

How many sessions did you have in 2013? ______________________________________________________

What was your average sale? ___________________________________________________________________

What was your highest sale? ___________________________________________________________________

What was your lowest sale? ___________________________________________________________________

How many hours/week did you work? __________________________________________________________

How much time did you take off? ______________________________________________________________(as in...really took off...no work at all..and yes, that means no Facebook updates!)

http://themilkyway.ca/illuminate/


Page 11MARKETING

2014 GOAL SETTING

Before you jump into planning next year’s promotions and marketing activities, take a moment to look back on 2013. Which ones rocked? Which ones tanked? Which ones were rather ho-hum? And which ones did you ‘mean’ to get to, but just didn’t pull off! List them here!

Promos that ROCKED! (definitely should do again!): ______________________________________________

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Promos that TANKED big time: ________________________________________________________________

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(skip these for 2014...unless you know what to do differently to turn them around!)

Promos that sort of worked, but didn’t really get you or your clients jazzed up: ___________________

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(Can you think of a way to modify them to light you and your clients up?)

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LET'S TALK MARKETING

Page 12MARKETING

2014 GOAL SETTING

Promos you had wanted to run (but ran out of time): ____________________________________________

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Any good lessons learned in terms of the timing, pricing or lead up to the promotion? (e.g.: Valentines minis needed more lead-in time to sell to clients, need to have sample products on hand AT sessions if I want to upgrade packages, etc)

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Page 13YOUR WHY

2014 GOAL SETTING

... and it's rather important.

What is your big WHY? As in, WHY do you want to have a photography business? How do you want it to add to your life? How do you want it to make you feel?

It’s so very, very important to understand WHY you are doing all this...so you can make sure that when you are setting up your goals, it is supporting your ‘WHY’ (re-examine your whys at least once a quarter...they can change, and you want to be sure that the business you are building still supports them!!!)

List all your WHYs here (and please don’t get altruist here...if you want to have your own business to work less, or make more money, or be with your kids more, list it here! You need to know what you are working towards!)

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ONE MORE THING...

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Page 14LESSONS LEARNED

2014 GOAL SETTING

Before we get to planning and dreaming about 2014, I want to share five lessons I learned the hard way (so you can avoid them!) and the two questions that are changing how we approach everything at The Milky Way!

The five lessons I want to share are...

1. why you need (and should want!) big beautiful boundaries2. the reason should-landia is NOT a place to linger3. how comparison is the THIEF of joy...and how to avoid it4. finding ‘happy places’ and ditching ‘soul suckers’ 5. why you need to UNPLUG to recharge

1. Boundaries! (Yes! You need them!)

I really can’t stress this one enough. You NEED to have clear boundaries...not just for your clients, but for yourself (otherwise, you’ll end up driving yourself—AND your family—crazy!).

By nature, I like to say “yes!” far more than I say “no”—and I am a ‘people-pleaser.’ Without clear boundaries, this is a recipe for disaster! Sliding in an extra two sessions in an already full schedule...oh sure, no problem. Get your images back in 24 hours because Aunt Mary is going to be here? Oh..OK! A client emails me a question at 6:30PM on a Saturday, well, of course I’ll zip to my office to get back to them RIGHT then, instead of enjoying the meal with friends (without my iPhone flashing notifications at me).

TAKE IT FROM LISA...

Page 15LESSONSLEARNED

2014 GOAL SETTING Any of these sound familiar? Yeah...time to get boundaries set!

Work days: __________________________________________________________________________________(and no...listing all 7 days here is NOT a good idea!) Work hours: _________________________________________________________________________________ Times I respond to email: ____________________________________________________________________(yes...your client may have emailed YOU at 9PM, but, do you really NEED to email back within 10 minutes?)

Types of sessions I’ll take: ____________________________________________________________________

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Turnaround time for client galleries: ___________________________________________________________

Studio policies on deposits + product orders: __________________________________________________

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Facebook time: _____________________________________________________________________________

2. Should-landia is no place to linger!

Ever find yourself living in “Should-landia?” You KNOW what I’m talking about!

I should have a better workflow to stay organized. I should make a better file naming system. I should be making more money by now. I should be eating healthier. I should have starting doing “X” in my business four months ago.

Yeah...”Should-landia.”

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2014 GOAL SETTING Also known as the-land-that-holds-no-purpose-in-our-lives-other-than-to-make-us-feel-bad-and-rob-

us-of-energy-to-move-forward.

Seriously.

Here’s the thing. “Shoulds” usually surface for one of two reasons:

1. You take on what you feel other people believe you ‘should do’ (whether real or imagined) and add it to your own ‘should do’ list.

2. There is something you REALLY want to do, but moving forward on it pushes you out of your comfort zone (so instead, you stay in the safety zone of ‘should’)

I want you to write down every single ‘should’ statement you’ve thought about (and keep this paper handy...because when a ‘should statement’ pops up, I want you to write it down!).

Thoughts living in ‘Should-landia': I should...

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2014 GOAL SETTING Now, ask yourself, this....

Dear self, do you REALLY believe in this “should” statement?Does it feel right TO YOU?

If the answer is no, toss the thought aside, and carry on (why carry guilt about something you don’t even believe in?).

If it’s YES, lay off the excuses and MAKE. IT. HAPPEN.(yes...that is my loving kick in the pants!)

Keep those ‘shoulds’ you DO want to do handy as you map out your 2014 plan. They better get on the plan...with action-able steps!

3. Comparison is the THIEF of joy! (~ Theodore Roosevelt)

You know exactly what I’m talking about. You start feeling pretty good about your photos...then you take a peek at a couple photographers you admire, and suddenly, you feel lousy.

G Why don’t my images look like that? G I wish my editing style was similar. G I can never get newborns to relax into props. G My maternity lighting is so boring compared to that. G and so on...and so forth

My friends, please, please pretty please do not compare your chapter 1 (or 2 or 3) to someone else’s middle. I know that’s cliché, and you hear it all the time. But please. Take one minute to really absorb this.

Comparison is the thief of joy.

When I started out, I literally had to ‘un-follow’ dozens of other photography pages because each time one of their images popped up in my feed, I felt deflated (and then...jealous—eek! The green monster!)

After I took a bit of a newsfeed break and focused on MY work, MY style, and MY growth, I suddenly began feeling a whole lot more secure.


2014 GOAL SETTING And I was able to look at photographers I admired, and feel excited to push myself (but that only

happened once I got past the need to compare my work with theirs). I’m not saying this is an EASY thing to do...but oh so necessary.

So...when you find yourself feeling jealous or deflated after seeing someone else’s work or hearing about their business, first ask:

G WHY am I feeling this way? G What part of this story am I longing for? G Where am I feeling insecure right now?

See if you can pinpoint it...and work on it!

If knowing what part of the story resonates with you and motivates you to take action—awesome!But, if it just makes you feel lousy, cut it out of your life.

Seriously.

Unlike their page. Stop looking at their blog.

Focus on YOU!

4. Happy Places and Soul Suckers

The internet opened up a whole new world for us. Information, tutorials, online classes, forums are now at our fingertips (24/7).

We can connect with other photographers on their journey. Inspiration sources abound. There is, however, a dark side, and it’s what we refer to as ‘soul suckers.’

These are the things/online spaces that deflate you.

Places that undermine your confidence.

And bring out your own negative nelly!


2014 GOAL SETTING

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These can totally sneak up on you. What started as a space of growth and encouragement can quickly spiral into a negative vortex.

How do you know when you’re in a negative vortex? You'll see posts with these themes:

G complaining that clients who are cheap/don’t value work/are unreasonable G blaming new “shoot n’ burn” photographers for wrecking business G knocking of other photographer’s editing/posing/pricing...ANYTHING! G those silly ‘you really think we charge too much’ posts (read our thoughts on those here!)

Generally speaking, you have accidentally found yourself in a group that may have some insecure individuals, who are feeling a little burned out, and are unwilling to ‘step up’ in their business and life. You might say they’ve adopted a wee bit of a ‘victim mindset.’

However, YOU have the power to change your life. And your business.

{ side note } I once found myself in a forum that quickly turned into the place to complain about ‘new shoot n’ burn’ photographers and...clients! (what!?!) Now, you can’t control other people, but I can tell you this...when you are in a space filled with positive, nurturing, supportive people, Negative Nellies don’t linger! And, when you are in a space filled with people caught in a negative vortex, your positive people run for the hills (which tends to make it an even BIGGER negative vortex.

So, if you found this has happened. No worries. Just get the heck out!

A note on receiving feedback online.

If you WANT constructive feedback, ask for it. Then be prepared to accept it (put on your big girl panties...this is a quick way to grow!). If you just want to share an image you are proud of, but do not wish to get ‘feedback’ on it—say so!

A note on giving feedback:

Remember you are speaking to a real human (with feelings!) Help them grow.

There is no need to sugar coat, but try to find something you love about the image, then offer a tip to

http://themilkyway.ca/lets-put-an-end-to-this/


2014 GOAL SETTING improve it. If someone hasn’t asked for feedback (especially if it’s on their business page)—for pete’s

sake...don’t chime in with your two cents! (How do you think the client feels when they read something like, “oh..too many props in that one!” or “I wouldn’t have tucked in the shirt.”)

We know YOU wouldn’t do that...but if you see a colleague doing it, maybe send a little note of encouragement to leave the behavior behind!

And when someone is GIVING you constructive feedback, remember, they too are a human (with feelings, who have taken the time to provide you with their thoughts).

But soul suckers aren't just found in the form of online forums. As I mentioned in #3, perhaps there is a particular blog you follow that leaves you feeling frustrated or unsure of yourself.

Maybe there are some particular photographers you follow and admire...but instead of feeling inspired when their work fills your newsfeed, you feel bummed out. My friends...it’s time to limit or cut off your exposure to these things.

List all the places/online spaces that bring you down: __________________________________________

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Now...list all the places/online space that LIFT YOU UP! ________________________________________

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2014 GOAL SETTING

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This year...focus on filling up this second list and deleting those things on your first list!

IMPORTANT: also remember to take responsibility for the energy YOU bring into a space. If you just had a really bad experience, perhaps the space to vent is one-on-one with a close friend (not in an online forum!)

5. Unplug (to recharge)

We all NEED to unplug from time to time.

Not only for our sanity and our relationships, but to be productive at work.

We talk about how being constantly plugged in is one of the biggest productivity killers. You stay in a constant reactive state and your own original ideas and creativity are smothered by constant messages.

We’re calling for a group intervention—the Unplug Challenge!

Here’s what we propose you try!

G checking email: three 10 minute checks throughout the day (morning, noon, and 4pm) G Facebook: three 10 minute check-ins throughout the day to respond, comment and share info G random inspiration browsing: two 15 minute blocks throught the day G two days per week COMPLETELY (and we do mean completely) unplugged

In between those reactive tasks, you should try to create blocks of productive work. That could be a 90 minute editing session, a 2 hour blogging spree or one hour of examining your customer experience process to see if there are things that need tweaking.

We can’t multitask. That’s simply being distracted.

One task at a time. (This is soooo hard for me!)

Here’s the second part of this equation though…and it’s something we need to collectively work on as a society.


2014 GOAL SETTING We must stop expecting an immediate response. And we need to be ok with it!

Seriously.

We need to call off the (slightly unreasonable) expectation that everyone will respond to us immediately (and getting really annoyed when it doesn’t come).

Ever find yourself tapping your foot impatiently because you had to wait 20 minutes for an email response. How about waiting a whole day?

(hey…we’ve been there…we’re not proud!)

You see, someone might have decided to take the afternoon off. Or the day. Or even TWO WHOLE DAYS away from the computer.

That’s OK, right? I mean, if it’s for something that’s an incredibly urgent, there’s usually a phone number available—right?

So, part two of the pledge is to be OK when people take time to respond.

We’ll all be happier for it—promise!

The TWO questions to keep in mind through it all!

As noted in our random facts we are education junkies, and find ourselves signing up for a smattering of courses and mentorships, some related to photography (but mostly not...we really believe in both personal and professional growth!)

In this past year, two questions/statements that were presented really stood out among all others, and we wanted to share them with you!

The first, from Ms. Marie Forleo + Team: Wouldn’t it be awesome if...


2014 GOAL SETTING Start that statement and see what flows out of you. It could be business-related, or personal. The key is,

don’t filter. Don’t think about what is or isn’t “possible.”Just let your imagination go wild. (hint: the more you say it/write it, the more creative you get!) After you write out at least a page, take a peek...pick the ones that really speak to you and find a way to make them happen in 2014. (We've got space for you to do this on the next page.)

The second one comes from Brand Camp’s Kristen Kalp, who suggests, when wondering what to do next, you ask yourself this: What would be the most fun right now?

Again...don’t filter. Just write. (Again, we've got space for you to do this in the following pages.) Then ask yourself, "How do I work ‘that’ into my business and life right now?"

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Page 24WOULDN'T IT BE AWESOME

2014 GOAL SETTING WOULDN'T IT BE AWESOME IF?

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Page 25THE MOSTFUN NOW

2014 GOAL SETTING WHAT WOULD BE THE MOST FUN?

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Page 26INCOME GOAL

2014 GOAL SETTING WOOHOO! LET’S BRING ON 2014!

You DID complete the previous sections right? Especially the section on the numbers. If you skipped over it, head back. Really. Otherwise, you are going to be flying BLIND!

We’re creating a 2014 PLAN here... not a ‘geez...this would be nice’ list.

So, while we are all for BIG THINKING, you also need to be a realist, and ensure you outline concrete action steps to get you to your goal. In order to be actionable...they need to be do-able...so think big, but plan small steps! (And keep your 'wouldn't it be awesome if' and 'what would be the most fun now' sheets handy!)

First, we want you to identify one word you want to FEEL about your business. Write it in the space below. It might be creative, joyful, busy, successful, calm, inspired...there is no right or wrong answer. The key is to ensure that you set up your business to fulfill YOUR desires.

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And now...write down your 2014 income goal:

write it out big, like you mean it!

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Page 27GETTING THERE

2014 GOAL SETTING NOW...HOW ARE WE GOING TO GET THERE?

OK, the goal has been stated! Are you shaking a little? Yes? Good...that means you are pushing yourself out of your comfort zone. Now, let’s start thinking about how you are going to reach this goal.

What is my average sale? ____________________________________________________________________

How many sessions do I need to do to reach my goal given this average sale? ___________________

What do I need to do to increase my average sale? ____________________________________________

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(And/or) How can I increase the number of times a client books with me in a year? _______________

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Page 28GETTINGTHERE

2014 GOAL SETTING Earlier in this guide, you identified the top priorities you need to work on to move your business forward.

Re-read that list. Do any of these items require you to learn new skills?

If so, list the skills you need to work on this year: (eg: selling techniques, marketing, website, enews creation, studio lighting, outdoor lighting, newborn posing, etc)

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Start researching different resources to help build up your skill set:(e-courses, in person workshops, books, forums, websites, mentoring opportunities)

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Remember...sometimes what we really need is PRACTICE (not another course!) We sell courses, so we obviously love them—but, if you already have the knowledge, don’t spend more time and MONEY until you’ve practiced what you have already learned!

Check out the investments on certain classes, and budget money and time according to your needs. We are quick to run out and buy the latest action set or template design...but rarely will that move our business forward! Prioritize based on what gives you a return on investment!

Page 29TIMEMANAGEMENT

2014 GOAL SETTING

We usually have pretty good intentions of how we are going to spend our working hours. This rarely involves mindlessly surfing Facebook for hours on end, and yet...that can happen when you aren’t mindful of your time.

In the blocks below, fill in the timeline showing what activities you are doing on a shoot day, an office day and a play day (you DO have those, right?). You may wake up before 6AM, and go to bed later than 10PM...but, we put those times in because we want you to really, REALLY think about how much (or little!) sleep you are getting. Being overtired is a dangerous thing...it wreaks havoc on our bodies!

Get out some coloured markers! How do you feel when you see how your time is spent? See any adjustments you would like to make? If you do not have large blocks of time schedule, you may be wasting time ‘multi-tasking.’ Instead, try setting aside blocks of time to get editing, newsletters, blogging, etc done!

10PMShooting Day

OfficeDay

PlayDay

IDEAL TIME MANAGEMENT VS REALITY (PT. 1)

6AM

6AM

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10PM

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DOODLE & NOTE ZONE

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Page 302014 PLAN

2014 GOAL SETTING LET'S PLAN 2014

On the pages that follow, we have some monthly planning sheets, along with a 2014 calendar (in case you don’t have one you can scribble all over!)

We recommend printing them out, putting them in a binder, and reviewing OFTEN!!

The key is to create realistic goals.

They can make you stretch. But you want to ensure that you have a manageable amount of to-do items on your list. Otherwise, it is WAY too easy to throw your hands up and say, “I’ll never get that done!”

Also, it’s a good idea to try to focus on one or two key areas in your business each month (or quarter).

For example, if the next thing you would like to work on is refining your newborn posing or reworking your policies, set aside adequate time. And make sure you are filling your blocks of time with activities that are productive, not just activities that keep you busy. There is a BIG difference!

If you are revamping policies, don’t just update a few words here and there...really look at each item. What’s been working? What’s been confusing? Have you run into any situations this past year with a client because of an unclear policy?

Working on posing? Or lighting? Set aside time to PRACTICE!

Learning about it is one thing, but the real changes happen when you DO!

And, don’t neglect to fill out the ‘NOT WORK’ related items. It is so easy to keep putting off the dinner with friends, date with partner, massage, etc—but it is critical to your happiness that you don’t!

Page 31SAMPLEPLANNER

2014 GOAL SETTING

INCOME GOAL:

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THINGS UNRELATED TO WORK THAT

I WANT TO FOCUS ON:

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SAMPLE: JANUARY

SPECIAL PROMOTIONS + MARKETING ACTIVITIES

AREAS TO FOCUS ON TO MOVE BUSINESS FORWARD

Valentine's Day mini sessions (to get custom Valentine's cards)

Winter Wonderland snow mini sessions

Canvas sale (on any 2013 session)

(Try to focus on one or two - otherwise you will end up with too many things on your plate and it will feel impossible to accomplish!)

Learn new wrapping techniques

Add new products to ‘menu’ for clients (canvas + photo blocks)

Work on in-person sales presentation (book one trial! )Moving my body 3 times a week!

Date night with my hubbie!

Getting more sleep (in bed by 9 twice a week! )

$3500

put school and summer holidays in calendar

make sure hubbie's Christmas holidays are noted

look into local biz networking groups

use Christmas spa gift certificate!

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Page 32JANUARYPLANNER

2014 GOAL SETTING

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Page 33FEBRUARYPLANNER

2014 GOAL SETTING

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FEBRUARY 2014



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Page 34MARCHPLANNER

2014 GOAL SETTING

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MARCH 2014



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Page 35APRILPLANNER

2014 GOAL SETTING

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APRIL 2014



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Page 36MAYPLANNER

2014 GOAL SETTING

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MAY 2014



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Page 37JUNEPLANNER

2014 GOAL SETTING

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JUNE 2014



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Page 38JULYPLANNER

2014 GOAL SETTING

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JULY 2014



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Page 39AUGUSTPLANNER

2014 GOAL SETTING

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AUGUST 2014



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Page 40SEPTEMBERPLANNER

2014 GOAL SETTING

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SEPTEMBER 2014



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Page 41OCTOBERPLANNER

2014 GOAL SETTING

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OCTOBER 2014



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Page 42NOVEMBERPLANNER

2014 GOAL SETTING

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Page 43DECEMBERPLANNER

2014 GOAL SETTING

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Page 44FINAL NOTE

2014 GOAL SETTING ONE FINAL NOTE...

This doesn’t have to be done in one sitting. In fact...we wouldn’t recommend it.

Unless you just become totally inspired and the ideas are flowing out of you! (then roll with it!)

But, be kind to yourself. If you are stuck on some things, leave them for a while. Give yourself some time to let the subconscious go to work. It really is a marvellous, under-used asset!

If you truly find yourself stuck on some areas...seek out help! There are tons of great resources out there!

{ shameless plug } If you would like a little kick-start to getting your business up and running (or, you have been at it for a while but need a boost of motivation), watch for our upcoming “Business Bootcamp: Have a plan. Have a life.”

You’ll laugh. You’ll cry. You might even sweat! But we promise your business will come out the other end stronger...and so will you.

We guarantee it.

If you would like to share some ‘aha’ moments from this planner, offer feedback, or just say hi, drop us a line at [email protected].

In gratitude,

L isa + ErinTheMilkyWay.ca

mailto:lisa%40themilkyway.ca?subject=

http://www.themilkyway.ca

Page 45LEARNING WITH US

2014 GOAL SETTING

DON'T FORGET!

TAKE A CLASS GIVE A CLASS

When you sign up for one of our classes, part of your registration funds a child's schooling for an entire month! Learn more here.

Visit The Milky Way for a list of current e-courses + workshops.

Beyond the Beanbag

Enlighten SweetExpectations

Illuminate

LEARNING THE "MILKY WAY"

MILK & HONEY’S GUIDE TO NEWBORNS

In this online course, discover: G how to keep babies safe + comfortable G how to create poses parents love G how to incorporate props safely G how to successfully pose multiples G working with siblings

(see full course description)

MILK & HONEY’S GUIDE TO OUTDOOR LIGHTING

In this online course, discover: G how to create feeling using light G working outdoors in less-than-ideal situations G how to create portraits with feeling G using off camera flash for special effects


MILK & HONEY’S GUIDE TO STUDIO LIGHTING

In this online course, discover: G how to create ‘natural light’ results G how to set up different lighting styles for

newborn, maternity and child sessions G a behind-the-scenes look at how I set

up using natural and studio lights


MILK & HONEY’S GUIDE TO MATERNITY POSING AND LIGHTING

With over 100 maternity images to get your creative spirit flowing, this e-guide also offers my favourite posing tips and lighting techniques to make your client look amazing.

(read more about the eguide)

http://themilkyway.ca/giving-back/

http://themilkyway.ca

http://themilkyway.ca/beyondthebeanbag/


http://themilkyway.ca/illuminate

http://themilkyway.bigcartel.com/product/sweet-expectations-maternity-posing-lighting-e-guide

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Documents

HAVE A PLAN | HAVE A LIFE...yourself (otherwise, you’ll end up driving yourself—AND your family—crazy!). By nature, I like to say “yes!” far more than I say “no”—and