Having Fun As We Age: A Survey of Adult FunstylesHaving Fun As We Age: A Survey of Adult Funstyles Summary Of Findings Page 5 Women are very similar to men on this subject. They are

Having Fun As We Age: A Survey of Adult Funstyles

Report Prepared by RoperASW

Copyright AARP, 2001 AARP Knowledge Management 601 E Street NW Washington, DC 20049 http://research.aarp.org Reprinting with Permission For information contact Carol Keegan 202 434-6286

http://research.aarp.org

AARP is a nonprofit, nonpartisan membership organization for people 50 and over. We provide information and resources; advocate on legislative, consumer, and legal issues; assist members to serve their communities; and offer a wide range of unique benefits, special products, and services for our members. These benefits include AARP Webplace at www.aarp.org, Modern Maturity and My Generation magazines, and the monthly AARP Bulletin. Active in every state, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP celebrates the attitude that age is just a number and life is what you make it.

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Having Fun As We Age: A Survey of Adult Funstyles Table of Contents

Table of Contents

Introduction and Method Overview ............................................................ 1

Summary of Findings .................................................................................. 2

I. American Fun and Passion ...................................................................... 7

II. Quantifying Fun.................................................................................... 19

III. Fun and Secrets ................................................................................... 30

IV. Other Insights into Fun and Passion ................................................... 37

Appendix: Annotated Questionnaire......................................................... 44

Having Fun As We Age: A Survey of Adult Funstyles Introduction and Method Overview

Page 1

Introduction and Method Overview

This report details the findings of a national telephone survey conducted by Roper Starch Worldwide on behalf of AARP to explore how Americans have fun and what they are most passionate about in life—especially as they age. Telephone interviews were conducted among a national cross-section of 2,118 Americans (age 18+) from June 15 – July 9, 2001. Each interview took 15 minutes, on average, to administer. Sample was drawn from a national random digit dial (RDD) list. Persons age 45-55 were oversampled to ensure a large enough base size for individual analysis. The oversample and other key demographic data were weighted to U.S. Census norms to correct for slight sampling errors. Data for the total sample are projectible to Americans generally within a +/- 2 percentage point margin of error at the 95% confidence level.

Having Fun As We Age: A Survey of Adult Funstyles Summary Of Findings

Page 2

Summary Of Findings

Americans “Really Love” Relationships True to the stereotype, men are more likely to say they “really love” making love (64%) than any other of 12 activities asked about. Men keep this passion well into later life. Over half (54%) also love to spend a romantic evening with their spouse or partner, especially those in early middle-age (61% of those 35-44). Women, on the other hand, tend to “really love” a wider variety of activities than do men, and are more likely to sustain their passions into later life. By a fair margin over other activities asked about, women are most likely to say they love spending time with family (70%). This remains the top passion from age 18 into their later years. About half of women (53%) also “really love” spending a romantic evening with their spouse or partner. This is especially true of younger women (e.g., 63% of those 18-34).

Top Passions Asked to name, unaided, the activities in life they are most passionate about, men are most likely to name something related to sports, exercise, or the outdoors (54%). To a lesser extent, men are also passionate about social activities, such as spending time with family (28%) and with friends (20% of 18-34 year-olds). Women, however, are most likely to be passionate about some kind of hobby or other activity (52%). Such passions grow steadily with age (e.g., 43% of 18-34 year-olds versus 64% of those 65-plus). But women are passionate about no one single hobby as much as they are about spending time with family—the most often mentioned passion (42%).


Page 3

Taking the Time to Do the Things We Love How often do Americans get to spend time doing their favorite activities? Of the top three activities men “really love” to do, one of them—spending time with family—is something the majority (70%) get to do often. However, only a minority “often” get to enjoy the other top passions, making love (37%) and spending a romantic evening with their spouse/partner (37%). Women, like men, also are not often able to indulge some of their passions. The majority does often get to spend time with their family (84%)—the most commonly cited activity they “love” to do—but only a minority often engages in other top passions, such as making love (34%) and spending a romantic evening with their spouse/partner (29%).

Does Life Get More Fun As We Age? Asked whether, as they get older, they find themselves having more fun in life, less fun, or the same amount of fun, a plurality (43%) of men 18-34 agree that life is getting more fun. By the time they reach middle-age (35-54), however, men are about as likely to say they are having the same amount of fun as they used to (34% versus 34% who are having more fun). Ages 55-64 seem to be the least-fun years for men, when a plurality (38%) say life is getting less fun than it used to. Once they reach 65, however, the plurality (38%) says life is getting no more or less fun. For women, life keeps getting more fun into older age. In fact, a plurality of women (42%) says life is more fun than it used to be until they reach age 65, at which point they are about as likely to say life is less fun than before (37%) or the same (35%).


Page 4

The Most-Fun Age Asked at what age they have had the most fun in life, men and women alike, by the time they’ve reached their senior years, look back and say their mid-30s (35, on average, among men; 34 among women).

Setting Aside Funtime Though most men do not set aside time daily to “just have fun,” most—about eight in ten (79%)—do so at least once a week. About three-quarters (73%) of women say they take time on at least a weekly basis to have fun, and they are most likely to say this between the ages of 18 and 34.

Does Work Take Away From Fun-Time? Surprisingly, No Asked to estimate how many hours they have fun in an average week, men, on average, say about 22 hours, which is about half the time they spend working (46 hours, on average). To what extent does work cut into fun time? Not much—in fact, even men who do not work report spending very similar amounts of time just having fun as do men who work. Women tend to spend a little less time working (39 hours, on average) and having fun (18 hours) than do men in an average week. But they tend to have about as much fun per week throughout their lives, until they reach 65, when women lag behind men (12 versus 21 hours, on average).

Many Americans Only Pretend to Like Entertaining Guests Nearly four in ten men (38%) say they “often” or “occasionally” pretend to enjoy entertaining guests more than they really do. Sizable proportions of men also pretend to like doing things cultural or educational (35%) and spending time with family other than their spouse or partner (30%). On the other hand, few (14%) pretend they like making love more than they really do.


Page 5

Women are very similar to men on this subject. They are most likely to pretend liking entertaining guests (33% do so often/occasionally; 44% among those 18-34). They are also particularly apt to pretend enjoying exercising or playing sports (32%) or doing something cultural or educational (28%). Men and women alike share a disinclination to fake such things as they get older.

Secret Wishes Men not only pretend to like things they do, they wish they could be doing something else. Asked to identify certain secret wishes and desires, a majority of men says they “often” or “occasionally” wish they could be doing good deeds for others (83%), have a more meaningful life (61%), be more successful at work (60%), and have a more satisfying sex life (56%). Women share many of the same secret passions—doing good deeds for others (84%), having a more meaningful life (59%), and being more successful at work (52%), among them.

How Does It Feel to Be Passionate? Asked how they feel when doing something they are passionate about, men reveal a remarkable range of feelings and emotions, ranging from happy (96% say it describes their feeling “completely” or “somewhat”) to alert (89%) to free (86%) to calm (80%), among others. Women are virtually identical to men on this score, reporting the same feelings in the same order in about the same numbers—for example, happy (96%) to alert (89%) to free (83%) to calm (78%).

A Nation of Fun People American men describe themselves as a fun bunch of people, with most agreeing that they are “a fun person to be around” (88% say the statement describes them completely or somewhat) and that they “live for having fun” (59%). Moreover, as much fun as they are, they wish they could have still more time to have fun (71%), though fewer than half (44%) say they are disappointed if they don’t have fun every single day.


Page 6

Women profess to be slightly less fun-oriented than men, though most agree they are “a fun person to be around” (90%). But only half (50%) say they “live for having fun,” and about four in ten (39%) agree that “having fun” is an over-rated concept.


Page 7

American Fun and Passions

Activities Americans “Really Love” To Do Men True to the stereotype, men are more likely to say they “really love” making love (64%) than any of the other 12 activities asked about. Men keep this passion well into later life—it is only when they reach age 55 that another passion, spending time with family (55% of all men), becomes pre-eminent. Over half (54%) also love to spend a romantic evening with their spouse or partner, especially those in early middle-age (61% of those 35-44). Large numbers also say they love to: • Socialize with friends (38%; especially younger men—e.g., 52% of

18-34 year-olds versus 32% of those 65-plus) • Exercise or play sports (33%; especially younger men—e.g., 44% of

18-34 year-olds versus 30% of those 65-plus) • Read (27%; a top passion among the 65-plus set at 45% versus, for

example, 21% of those 18-34) Among those who work, about four in ten (38%) say they “really love” their current job situation. Indeed, our survey reveals that the 65-plus set is an especially happy work force—54% say they love their job.


Page 8

Women Women tend to “really love” a wider variety of activities than do men, and are more likely to sustain their passions into later life. By a fair margin over other activities asked about, women are most likely to say they love spending time with family (70%). This remains the top passion from age 18 into their later years. About half of women (53%) also “really love” spending a romantic evening with their spouse or partner. This is especially true of younger women (e.g., 62% of those 18-34). Making love is also a favored activity (47% love to do it)—particularly among 35-44 year-olds (63%)—but it does not top the list of passions as it does among men. And women 65-plus are less likely than men 65-plus to “really love” it (47% versus 17%). Large numbers also love to: • Socialize with friends (46%; 18-34 mention it as much as making

love—55% for both) • Read (44%, particularly enjoyed by women in the middle years) • Do something religious or spiritual (35%—a top passion among those

65-plus, 44%) Like men, four in ten (40%) women who work say they “really love” their current job situation. But in contrast to men, only a minority of those age 65 and over profess such love for their job (35% versus 54% of men).


Activities Men “Really Love” To Do

Base: Total men*. (% who “really love” to do item)

Total Total Men 18-34 35-44

Unweighted base (2,118) (919) (319) (178)

% % % %

Make love 55 64 69 72

Spend time with family 63 55 48 59

Spend a romantic evening with my spouse, partner, or date 53 54 56 61

Socialize with friends 42 38 52 36

Exercise or play sports 26 33 44 35

Spend time on hobbies 30 31 36 33

Read 36 27 21 25

Play with pets 28 24 24 27

Do something spiritual or religious 30 24 19 23

Do something cultural or educational 22 19 19 15

Watch television 14 13 12 14

Do volunteer work 16 13 11 12

Q.5 - For each of the following activities, please te

that you really love to do, like doing, dislike doing. First…. [READ EACH ITEM.]

*Note: a column for “Total Respondents” appears for comparison purposes.
Age
Page 9

45-54 55-64 65+ (189) (106) (110)

% % %

66 54 44

57 60 60

57 44 42

26 28 32

21 17 30

28 25 28

27 33 45

27 23 17

26 23 31

21 16 24

11 13 17

17 9 20

ll me if it is something doing, or really dislike


Activities Women “Really Love” To Do

Base: Total women*. (% who “really love” to do item)

Total Total Women 18-34 35-44

Unweighted base (2,118) (1,199) (313) (259)

% % % % Spend time with family 63 70 65 72


Make love 55 47 55 63


Read 36 44 37 40 Do something spiritual or

religious 30 35 27 33







Q.5 - For each of the following activities, please t

that you really love to do, like doing, dislikedoing. First…. [READ EACH ITEM.]


e
Ag
Page 10

45-54 55-64 65+ (265) (147) (190)

% % %

74 77 69

54 47 27

51 38 17

43 46 41

52 50 44

37 40 44

37 38 26

29 35 27

29 27 15

20 18 13

16 16 24

10 21 23

ell me if it is something doing, or really dislike


How Men Feel About Work

Base: Men employed full- or part-time*. Total Total Men 18-34 35-44

Unweighted base (1,405) (679) (246) (166)

% % % %

Love/like it 91 90 87 93

Really love it 39 38 37 42

Like it 52 52 49 51

Dislike/really dislike it 9 9 11 6

Dislike it 6 6 8 5

Really dislike it 3 3 3 1

Don’t know/Refused 1 1 1 2

Q.9 - When it comes to your current job situation,

really love your job, like it, dislike it, or rea


e
Ag
Page 11

45-54 55-64 65+ (171) (63) (19)

% % %

90 89 100

33 40 54

57 49 46

9 11 --

5 11 --

5 -- --

1 -- --

would you say you lly dislike it?


How Women Feel About Work

Base: Women employed full- or part-time*. Total Total Women 18-34 35-44

Unweighted base (1,405) (726) (219) (195)

% % % %

Love/like it 91 92 89 92

Really love it 39 40 31 42

Like it 52 51 58 50

Dislike/really dislike it 9 8 11 8

Dislike it 5 4 7 3

Really dislike it 3 4 5 5

Don’t know/Refused 1 * -- --

Q.9 - When it comes to your current job situation,

really love your job, like it, dislike it, or rea


e
Ag
Page 12

45-54 55-64 65+ (198) (82) (17)

% % %

92 96 100

48 54 35

45 41 65

7 4 --

3 -- --

4 4 --

* -- --

would you say you lly dislike it?


Page 13

Top American Passions Men Asked to name the activities in life they are most passionate about, men are most likely to name something related to sports, exercise, or the outdoors (54%). Among these activities, fishing (16%) was the most oft-mentioned. Men are passionate about social activities as well, such as spending time with family (28%—especially those 35-44, 44%) and with friends (20% of 18-34 year-olds). Other common passions include travel (10%), work (10%), and music (9%). Women Women, unlike men, are most likely to be passionate about some kind of hobby or other activity (52%). Such passions grow steadily with age (e.g., 43% of 18-34 year-olds versus 64% of those 65-plus) and include activities such reading (15%), travel (13%), and music (9%). But women are passionate about no one single hobby as much as they are about spending time with family—the most often mentioned passion (42%), especially among younger women. Women also mention gardening (13%), spending time with friends (11%), church/religious activities (11%), and work (10%).


Top Passions of American Men

Base: Total men*. Total Total Men 18-34 35-44

Unweighted base (2,118) (919) (319) (178)

% % % %

Social activities (net) 44 38 38 49

Spending time with family 35 28 22 44

Spending time with friends 12 12 20 7

Hobbies/indoor non-active activities (net) 45 38 40 28

Artistic/creative/arts (subnet) 22 18 22 10 Music 9 9 14 3

Travel 12 10 5 12

Reading 10 5 4 3

Sports/exercise/outdoor recreation (net) 43 54 56 54

Fishing 10 16 9 20

Gardening/lawn work 9 4 * 2

Work 10 10 9 10

Church/religion 9 7 4 11

Q.3 - What are the two or three activities in life th

passionate about, that most make you feel h[DO NOT READ LIST. PROBE IF NAME OAnything else?


e
Ag
Page 14

45-54 55-64 65+ (189) (106) (110)

% % %

36 30 27

29 23 24

8 8 4

35 48 48

15 24 17 7 9 6

9 17 17

5 5 11

58 56 44

22 19 17

8 4 12

10 10 10

8 4 8

at you are most appy and full of life? NLY ONE PASSION:]


Top Passions of American Women

Base: Total women*. Total Total Women 18-34 35-44

Unweighted base (2,118) (1,199) (313) (259)

% % % %

Social activities (net) 44 49 62 52

Spending time with family 35 42 49 47

Spending time with friends 12 11 20 8

Hobbies/indoor non-active activities (net) 45 52 43 47

Artistic/creative/arts (subnet) 22 26 23 25

Music 9 9 10 9

Travel 12 13 8 9

Reading 10 15 12 13

Sports/exercise/outdoor recreation (net) 43 32 32 42

Fishing 10 4 1 7

Gardening/lawn work 9 13 5 16

Work 10 10 11 10

Church/religion 9 11 11 5

Q.3 - What are the two or three activities in life th

passionate about, that most make you feel h[DO NOT READ LIST. PROBE IF NAME OAnything else?


e
Ag
Page 15

45-54 55-64 65+ (265) (147) (190)

% % %

45 41 33

41 37 27

6 6 9

53 63 64

22 31 34

7 5 9

16 20 19

13 22 17

30 32 22

6 7 4

16 16 18

11 10 5

10 13 16

at you are most appy and full of life? NLY ONE PASSION:]


Page 16

Frequency of Activities How often do Americans get to spend time doing their favorite activities? Men Of the top three activities men “really love” to do, one of them—spending time with family—is something the majority (70%) get to do often. However, only a minority “often” gets to enjoy the other top passions, making love (37%) and spending a romantic evening with their spouse/partner (37%). Rather, they are more likely to spend their time socializing with friends (58%), watching television (52%), and/or reading (51%), passions shared by less than half the male population. Generally, this gap exists among younger and older men alike. Women Women, like men, also are not often able to indulge some of their passions. The majority do often get to spend time with their family (84%)—the most commonly cited activity they “love” to do—but only a minority often engages in other top passions, such as making love (34%) and spending a romantic evening with their spouse/partner (29%). As with men, these gaps persist into older age.


Page 17

Frequency of Activities Among Men

Base: Total men*. (% who do “often”)

Total Total Men 18-34 35-44 45-54 55-64 65+

Unweighted base (2,118) (919) (319) (178) (189) (106) (110)

% % % % % % % Spend time with family 77 70 64 77 74 69 73

Socialize with friends 58 58 75 55 41 53 52

Watch television 53 52 44 54 51 62 65

Read 58 51 38 51 54 59 69

Exercise or play sports 43 48 60 45 37 38 46

Spend time on hobbies 40 46 56 37 41 40 45 Play with pets 45 42 42 49 47 43 30

Do something spiritual or religious 46 39 30 42 39 42 54

Make love 36 37 42 47 36 31 20

Spend a romantic evening with my spouse, partner, or date 33 37 41 31 30 44 37

Do something cultural or educational 39 36 38 31 37 34 33

Do volunteer work 19 18 16 16 20 18 24

Q.4 - I am going to read you some activities, and for each one please tell me if it is something you do often, occasionally, not very often, or never. First…. [READ EACH ITEM.]


Age


Frequency of Activities Among Women

Base: Total women*. (% who do “often”)

Total Total Women 18-34 35-44 Unweighted base (2,118) (1,199) (313) (259)

% % % % Spend time with family 77 84 86 89

Read 58 66 57 58



Do something spiritual or religious 46 53 40 47





Make love 36 34 42 45



Q.4 - I am going to read you some activities, and

me if it is something you do often, occasionanever. First…. [READ EACH ITEM.]


e
Ag
Page 18

45-54 55-64 65+ (265) (147) (190)

% % %

88 82 71

74 73 74

54 56 56

47 53 69

61 61 68 58 49 34

47 41 39

33 39 30

36 45 39

34 30 11

31 34 24

20 23 21

for each one please tell lly, not very often, or


Page 19

Quantifying Fun

Fun and Growing Older Men

Asked whether, as they get older, they find themselves having more fun in life, less fun, or the same amount of fun, a plurality (43%) of men 18-34 agrees that life is getting more fun. By the time they reach middle-age (35-54), however, men are as likely to say they are having the same amount of fun as they used to (34% versus 34% who are having more fun). Ages 55-64 seem to be the least-fun years for men, when a plurality (38%) says life is getting less fun than it used to. Once they reach age 65, however, the plurality (38%) says they have the same amount of fun as they grow older. Women

For women, life keeps getting more fun into older age, until they reach age 65. In fact, a plurality of women (42%) says life is more fun than it used to be until they reach age 65, at which point they are about as likely to say life is less fun than before (37%) or the same (35%).


Fun and Growing Older Among Men


Unweighted base (2,118) (919) (319) (178)

% % % % More 37 36 43 34

Same 29 31 25 34

Less 32 32 31 31

Refused * * -- --

Don’t know 1 1 1 *

Q.14 - As you get older, do find yourself having m

used to, the same amount of fun, or less fun *Note: a column for “Total Respondents” appears for comparison purposes.

e
Ag
Page 20

45-54 55-64 65+ (189) (106) (110)

% % %

34 29 28

31 32 38

32 38 33

-- -- 1

2 1 1

ore fun in life than you than you used to?


Fun and Growing Older Among Women

Base: Total women*. Total Total Women 18-34 35-44

Unweighted base (2,118) (1,199) (313) (259)

% % % % More 37 39 43 43

Same 29 27 24 26

Less 32 32 32 29

Refused * -- -- --

Don’t know 1 1 * 1

Q.14 - As you get older, do find yourself having m

used to, the same amount of fun, or less fun


e
Ag
Page 21

45-54 55-64 65+ (265) (147) (190)

% % %

41 42 25

27 28 35

32 29 37

-- -- --

1 * 3

ore fun in life than you than you used to?


Page 22

The Most-Fun Age Asked at what age they have had the most fun in life, men and women alike, by the time they’ve reached their senior years, look back and say their mid-30s (35, on average, among men; 34 among women). Interestingly, people in that age range—the mid-30s—do not recognize their current situation as the most fun they’ve enjoyed. Rather, Americans ages 35-44 say, on average, that 25 was the year they had the most fun. In fact, no matter what age, nostalgia seems to be a potent force—people tend to think they were having more fun when younger. And, among both men and women, the older the age group, the further back in time they tend to go in recalling their “most-fun” age. On average: • The youngest adults (age 18-34) say their most-fun age fell within the

first few years of their age range • Adults 35-44 say it happened 10 years ago, on average • Those 45-54 look back 16 years on average to their most-fun years • Those 55-64 say their most-fun age happened at least 20 years ago,

and • Those 65+ look back at least three decades


Mean Age Americans Have Had “Most Fun” In Their Lives

Base: Total respondents.

0

5

10

15

20

25

30

35

40

Men Women

0

5

5

9

81

5

4

2

9
1
Q.1 - Lookingmost fu

18-34

2

2

back, at whatn in your life, u

35-44 4

2

2

age do you thip to now?

5-54 5

32

3

Page

nk you had the

5-64

3

3

23

65+


Page 24

Setting Aside Fun-Time Men Though most men do not set aside time daily to “just have fun,” most—about eight in ten (79%)—do so at least once a week. They are most likely to do so between the ages of 18 and 34 (86%; 41% set aside fun time daily at this age). They are least likely to set aside daily funtime at ages 55-64 (64%), an age when the plurality of men say life is getting less fun as they get older. Women Women are much like men in the frequency with which they set aside time for fun. About three-quarters (73%) say they take time on at least a weekly basis to have fun, and they are most likely to say this between the ages of 18 and 34. Like men, women are somewhat less likely to have fun on a weekly basis in their middle years (69% between ages 45-64), but a solid majority, at all ages, does so.


Frequency Men Set Aside Time Just to Have Fun


Unweighted base (2,118) (919) (319) (178)

% % % %

At least once a week 74 79 86 82

Every day 27 33 41 33

Every couple of days 21 22 24 24

Every week 27 24 21 25

Less often than once a week 23 20 13 17

Every couple of weeks 11 11 8 9

Every month 6 4 3 4 Every couple of months 3 3 2 2

Less often than every couple of months 2 1 * 2

Never 1 1 -- --

Refused/Don’t know 1 1 * 1

Q.7 - About how often, if ever, would you say yousomething with the specific goal of having fEACH ITEM. ACCEPT ONE RESPONSE.]


e
Ag
Page 25

45-54 55-64 65+ (189) (106) (110)

% % %

74 64 76

28 21 31

22 16 20

24 27 25

24 36 22

12 20 11

5 6 5 5 5 3

1 3 --

1 2 3

3 -- 1

take the time to do un? Is it… [READ


Page 26

Frequency Women Set Aside Time Just to Have Fun

Base: Total women*. Total Total Women 18-34 35-44 45-54 55-64 65+

Unweighted base (2,118) (1,199) (313) (259) (265) (147) (190)

% % % % % % %

At least once a week 75 73 79 73 69 68 72

Every day 27 22 25 22 19 20 20

Every couple of days 21 21 26 19 21 14 18

Every week 27 30 28 32 29 34 34

Less often than once a week 23 26 22 26 31 30 27

Every couple of weeks 11 10 9 10 14 12 9

Every month 6 7 7 10 7 9 5

Every couple of months 3 4 2 3 6 5 6 Less often than every

couple of months 2 3 3 2 3 2 3

Never 1 2 1 1 1 2 4

Refused/Don’t know 1 * -- 1 -- * 2

Q.7 - About how often, if ever, would you say you take the time to do something with the specific goal of having fun? Is it… [READ EACH ITEM. ACCEPT ONE RESPONSE.]


Age


Page 27

Working and Playing Men Asked to estimate how many hours they have fun in an average week, men, on average, say about 22 hours, which is about half the time they spend working (45 hours, on average). To what extent does work cut into fun time? Not much—in fact, even men who don’t work report spending very similar amounts of time just having fun as do men who work. Men tend to spend the most hours having fun when they are young (27 hours, on average, among 18-34 year-olds) and in their later years (26 hours among those 65-plus). Women In an average week, women 18-34 tend to spend less time working (39 hours, on average) and having fun (18 hours) than do men of the same age. But they tend to have about as much fun per week throughout their lives, irrespective of age, until they reach 65, when women lag behind men (12 versus 21 hours, on average). Like men, women report similar amounts of weekly fun time whether or not they work.


Hours Work vs. Play Among Men

Base: Total men.

Q.10 –

Q.11 –

05

101520253035404550

Mean hours have fun (not employed) Mean hours have fun (employed)Mean hours have work (employed)

8

5 7 6 6

2

7 91 6

2

1

4

About how manweek?

Thinking for a would you say y

8-34

1

99 1

1

4

y hours a week

moment, about hou spend just ha

35-44 4

2

1

4

do you work in a

ow many hours ving fun?

5-54 5

17

14

43

Page

n average work

in a typical wee

5-64

2

2

4

28

-

k

65+


Hours Work vs. Play Among Women

Base: Total women.

Q.10 – About how many hours a week do you work in an a

week? Q.11 – Thinking for a moment, about how many hours in

would you say you spend just having fun?

05

1015202530354045

18-34 35-44 45-54 5

Mean hours have fun (not employed) Mean hours have fun (employed)Mean hours have work (employed)

18

19

39

18

15

40

17

16

41

15

9

8

2

15

3

Page 29

verage work-

a typical week

5-64

1

2
1
3

65+


Page 30

Fun and Secrets

Activities Americans Pretend to Like Men

Men like to have fun—and often do—but it’s not always easy to tell when they’re really enjoying themselves. In fact, nearly four in ten men (38%) say they “often” or “occasionally” pretend to enjoy entertaining guests more than they really do. This is especially true among those ages 18-34 (46%). Men also pretend to like doing things cultural or educational (35%) and spending time with family other than their spouse or partner (30%). On the other hand, few (14%) pretend they like making love more than they really do. Interestingly, as they get older, men become less and less likely to pretend they like doing all activities asked about—except exercising. Women

Women are very similar to men on this subject. They are most likely to pretend to like entertaining guests (33% do so often/occasionally; 44% among those 18-34). They are also particularly apt to pretend enjoying exercising or playing sports (32%) or doing something cultural or educational (28%). Also like men, women show less proclivity to feign fun in most things as they get older.


Activities Men Pretend to Like

Base: Total men*. (% pretend “often” or “occasionally”)


Unweighted base (2,118) (919) (319) (178)

% % % % Entertaining guests 35 38 46 37

Doing something cultural or educational 31 35 44 37

Spending time with other family members and children 28 30 33 34

Doing volunteer work 24 28 40 25 Exercising or playing sports 28 24 22 29

Spending time with your spouse or partner 19 22 23 22

Making love 16 14 12 17

Q.12 - Sometimes people pretend that they like dothey actually do. Here is a list of activities,like to know whether you often, occasionalnever pretend that you’re having more funreally are. First… [READ EACH ITEM ANVERBATIM EACH TIME.]


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45-54 55-64 65+ (189) (106) (110)

% % %

29 36 33

26 31 25

27 30 22

25 22 15 22 27 24

21 25 17

14 16 14

ing things more than and for each one I’d ly, not very often, or doing them than you D READ SCALE


Activities Women Pretend to Like

Base: Total women*. (% pretend “often” or “occasionally”)


Unweighted base (2,118) (1,199) (313) (259)

% % % % Entertaining guests 35 33 44 33

Exercising or playing sports 28 32 35 32

Doing something cultural or educational 31 28 37 25

Spending time with other family members and children 28 26 33 26

Doing volunteer work 24 21 26 21

Spending time with your spouse or partner 19 17 20 15

Making love 16 17 23 15

Q.12 - Sometimes people pretend that they like dothey actually do. Here is a list of activities,like to know whether you often, occasionalnever pretend that you’re having more funreally are. First… [READ EACH ITEM ANVERBATIM EACH TIME.]


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45-54 55-64 65+ (265) (147) (190)

% % %

34 22 20

37 29 24

27 23 23

25 23 18 24 13 13

20 14 10

19 13 10

ing things more than and for each one I’d ly, not very often, or doing them than you D READ SCALE


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Secret Wishes Men Men not only pretend to like things they do, they wish they could be doing something else. Asked to identify certain secret wishes and desires, a majority of men says they “often” or “occasionally” wish they could be: • doing good deeds for others (83%) • very wealthy (70%, especially when young; e.g., 79% of 18-34 year-

olds) • having a more meaningful life (61%) • better able to express their emotions (61%) • more successful at work (60%) • having a more satisfying sex life (56%) As they get older, men are especially likely to secretly long less for wealth, success at work, athletic excellence, and great looks.


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Women Women share many of the same passions, and give them priority to a remarkably similar degree. Majorities “often” or “occasionally” wish they could be: • doing good deeds for others (84%) • very wealthy (69%, especially when young; e.g., 81% of 18-34 year-

olds) • having a more meaningful life (59%) • better able to express their emotions (59%) • more successful at work (52%) Like men, as they age, women tend to secretly long less for health, success at work, athletic excellence, and great looks. Unlike men, older women are also less likely to long for a more satisfying sex life.


Secret Desires Among Men

Base: Total men*. (% secretly wish for “often” or “occasionally”)


Unweighted base (2,118) (919) (319) (178)

% % % % Doing good deeds for others 84 83 81 85

Being very wealthy 69 70 79 77

Having a more meaningful life 60 61 61 67

Being able to express my emotions better 60 61 62 66

Being more successful at work 56 60 68 73 Having a more satisfying sex life 48 56 55 59

Being a great athlete or performer 37 47 62 54

Being incredibly good-looking 41 38 46 43

Leading a more wild and dangerous life 24 29 42 30

Q.17 - Now I’d like to know about any secret wisheach of the following, please tell me whethoften, occasionally, not very often, or neveFirst… [READ EACH ITEM.]


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45-54 55-64 65+ (189) (106) (110)

% % %

84 83 87

64 62 47

62 57 51

62 54 55

63 49 22 58 59 47

38 23 29

34 28 26

26 15 11

es you might have. For er it is something you r secretly wish for.


Secret Desires Among Women

Base: Total women*. (% secretly wish for “often” or “occasionally”)


Unweighted base (2,118) (1,199) (313) (259)

% % % %

Doing good deeds for others 84 84 85 83

Being very wealthy 69 69 81 74

Having a more meaningful life 60 59 64 62

Being able to express my emotions better 60 59 64 57

Being more successful at work 56 52 66 63 Being incredibly good-looking 41 43 60 42

Having a more satisfying sex life 48 41 48 45

Being a great athlete or performer 37 29 44 32

Leading a more wild and dangerous life 24 20 32 21

Q.17 - Now I’d like to know about any secret wisheach of the following, please tell me whetheoften, occasionally, not very often, or neverFirst… [READ EACH ITEM.]

Age
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45-54 55-64 65+ (265) (147) (190)

% % %

83 84 86

69 67 43

60 57 48

56 61 53

54 40 18 37 31 29

48 32 22

26 12 11

19 10 8

es you might have. For r it is something you secretly wish for.


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Other Insights into Fun and Passion

How Does It Feel to Be Passionate? Men Asked how they feel when doing something they are passionate about, men reveal a remarkable range of feelings and emotions. Indeed, at least seven in ten say the following words describe their feelings “completely” or “somewhat” when engaged in an activity they are passionate about: • Happy (96%) • Alert (89%) • Free (86%) • Exhilarated (83%) • Calm (80%)

• Powerful (70%) Some of these feelings become less prevalent among older men—e.g., exhilarated (68% among those age 65-plus versus 87% of 18-34 year-olds) and powerful (48% versus 80%, respectively). These changes most likely reflect the fact that passions, as they change over the years, offer different rewards to older men.


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Women Women are virtually identical to men on this score, reporting the same feelings in the same order in about the same numbers: • Happy (96%) • Alert (89%) • Free (83%) • Exhilarated (78%) • Calm (78%)

• Powerful (67%) Also like men, feelings of power and exhilaration decline with age among women who are engaged in pursuits they are passionate about.


How Do Men Feel When Doing Something They’re Passionate About?

Base: Total men*. (% describes “completely” or “somewhat”)


Unweighted base (2,118) (919) (319) (178)

% % % % Happy 96 96 97 97

Alert 89 89 88 96

Free 84 86 88 85

Exhilarated 80 83 87 86

Calm 79 80 77 81

Powerful 68 70 80 77

Sexy 52 55 54 63

Exhausted 54 53 58 54

Child-like 53 53 58 61

Afraid 20 20 26 20

Q.6 - Think for a moment about something that yoabout doing. Now please tell me if each of tdescribes completely, somewhat, only a littlefeel when you’re doing something that you’rabout doing. First … [READ EACH ITEM.]

Age
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45-54 55-64 65+ (189) (106) (110)

% % %

95 92 94

89 89 93

86 88 80

83 81 68

82 82 81

64 62 48

54 52 49

49 60 45

48 47 40

14 15 17

u’re really passionate he following words , or not at all how you e really passionate


How Do Women Feel When Doing Something They’re Passionate About?

Base: Total women*. (% describes “completely” or “somewhat”)


Unweighted base (2,118) (1,199) (313) (259)

% % % %

Happy 96 96 96 97

Alert 89 89 87 91

Free 84 83 84 83

Exhilarated 80 78 85 77

Calm 79 78 74 74

Powerful 68 67 75 72

Exhausted 54 54 52 59

Child-like 53 53 63 61

Sexy 52 48 56 52

Afraid 20 20 20 20

Q.6 - Think for a moment about something that yoabout doing. Now please tell me if each of tdescribes completely, somewhat, only a littlefeel when you’re doing something that you’rabout doing. First … [READ EACH ITEM.]

Age
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45-54 55-64 65+ (265) (147) (190)

% % %

96 97 92

93 90 85

86 84 79

84 77 64

84 81 85

70 58 48

58 52 48

54 46 32

55 37 30

22 17 17

u’re really passionate he following words , or not at all how you e really passionate


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A Nation of Fun People Men Summing up, men describe themselves as fun bunch of people, with most agreeing that they are “a fun person to be around” (88% say the statement describes them completely or somewhat) and that they “live for having fun” (59%). Moreover, as much fun as they are, they wish they could have still more time to have fun (71%), though fewer than half (44%) say they are disappointed if they don’t have fun every single day. But on these measures, attitudes are markedly different among older and younger men, with seniors placing considerably less priority on having fun. In fact, whereas a majority of men 18-34 says they live for having fun (77%), wish they had more time to have fun (75%), and are disappointed if they don’t have fun every day (56%), fewer than half of men age 65-plus agree. Indeed, over half (53%) of men at least 65 years old agree that “having fun” is an over-rated concept. Women Women are somewhat less “fun-oriented” than men, though most agree they are “a fun person to be around” (90%). But only half (50%) say they “live for having fun,” and about four in ten (39%) agree that “having fun” is an over-rated concept. But like men, attitudes shift away from the sanctity of fun among older women, especially when it comes to wishing for more time to have fun (e.g., 67% among 18-34 year-olds versus 41% among those 65-plus), living for fun (64% versus 40%, respectively), and being disappointed if they don’t have fun every day (48% versus 17%).


Assorted Views of Fun Among Men

Base: Total men. (% describes “completely” or “somewhat”)


Unweighted base (2,118) (919) (319) (178)

% % % % I am a fun person to be around 89 88 95 86

I wish I could have more time to have fun 69 71 75 86

I live for having fun 54 59 77 57

I find myself disappointed if I don’t have some fun every day 38 44 56 45

I think the concept of “having fun” is over-rated 35 30 22 30

Q.13 - For each of the following statements, pleascompletely describes you, somewhat descrionly a little, or doesn’t describe you at all. ITEM.]

Age
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45-54 55-64 65+ (189) (106) (110)

% % %

88 82 77

74 68 37

52 40 43

38 36 32

25 38 53

e tell me whether it bes you, describes you First… [READ EACH


Assorted Views of Fun Among Women

Base: Total women. (% describes “completely” or “somewhat”)


Unweighted base (2,118) (1,199) (313) (259)

% % % % I am a fun person to be around 89 90 94 89

I wish I could have more time to have fun 69 67 81 75

I live for having fun 54 50 64 50

I think the concept of “having fun” is over-rated 35 39 31 36

I find myself disappointed if I don’t have some fun every day 38 32 48 30

Q.13 - For each of the following statements, pleascompletely describes you, somewhat descronly a little, or doesn’t describe you at all.ITEM.]


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45-54 55-64 65+ (265) (147) (190)

% % %

90 90 86

71 53 41

46 36 40

41 42 54

30 18 17

e tell me whether it ibes you, describes you First… [READ EACH

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Appendix: Annotated Questionnaire

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Roper Starch Worldwide Inc. Client: AARP Job CNT-565 July, 2001

FUNSTYLES SURVEY

POSTED QUESTIONNAIRE OF NATIONAL GENERAL PUBLIC DATA (WEIGHTED; N = 2,118)

Respondent Name: ____________________________________________________

Interviewer Name: _____________________________________________________

Phone #: _____________________________________________________________

Date:___________________________________ Time Started: _______________

Time Ended: ________________

1. Looking back, at what age do you think you had the most fun in your life, up to now? [ENTER AGE HERE:] Mean age: 25.9 Refused.................................................................... * Don’t know...........................................................7% 2. And at what age do you predict you will have had the most fun in your life, when all

is said and done? [ENTER AGE HERE:] Mean age: 41.6 Refused.................................................................... * Don’t know.........................................................21% 3. What are the two or three activities in life that you are most passionate about, that

most make you feel happy and full of life? [DO NOT READ LIST. PROBE IF NAME ONLY ONE PASSION:] Anything else?

_____________________________________________________________________

_____________________________________________________________________

_____________________________________________________________________

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4. I am going to read you some activities, and for each one please tell me if it is something you do often, occasionally, not very often, or never. First…. [READ EACH ITEM.]

Not very Often Occas. often Never Ref. DK

[ROTATE:] % % % % % % a. Spend time with family ............................................. 77 16 5 1 * * b. Socialize with friends ................................................ 58 31 9 1 * * c. Spend time on hobbies .............................................. 40 36 16 8 * * d. Read........................................................................... 58 26 12 4 * - e. Watch television ........................................................ 53 31 14 3 * - f. Exercise or play sports............................................... 43 31 16 11 * - g. Play with pets ............................................................ 45 15 11 29 * * h. Do volunteer work..................................................... 19 30 22 28 * * i. Do something spiritual or religious ........................... 46 25 19 10 * * j. Do something cultural or educational........................ 39 36 18 7 * * [ALWAYS ASK BEFORE l:] k. Spend a romantic evening with my

spouse, partner, or date.............................................. 33 34 17 15 * 1 [NEVER ASK FIRST:] l. Make love .................................................................. 36 28 14 16 5 1

5. For each of the following activities, please tell me if it is something that you really

love to do, like doing, dislike doing, or really dislike doing. First…. [READ EACH ITEM.]

Really Neutral Really

Love Like (VOL) Dislike dislike Ref. DK [ROTATE:] % % % % % % %

a. Spend time with family ............................................. 63 34 1 2 * * * b. Socialize with friends ................................................ 42 54 1 3 * * * c. Spend time on hobbies .............................................. 30 59 3 6 1 * 1 d. Read........................................................................... 36 51 2 10 2 * * e. Watch television ........................................................ 14 69 3 11 3 * - f. Exercise or play sports............................................... 26 55 2 13 4 * * g. Play with pets ............................................................ 28 45 5 13 6 * 2 h. Do volunteer work..................................................... 16 57 6 15 5 * 2 i. Do something spiritual or religious ........................... 30 53 3 11 3 * 1 j. Do something cultural or educational........................ 22 62 2 11 2 * * [ALWAYS ASK BEFORE l:] k. Spend a romantic evening with my

spouse, partner, or date.............................................. 53 36 5 3 1 1 1 [NEVER ASK FIRST:] l. Make love .................................................................. 55 28 6 2 1 5 2

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6. Think for a moment about something that you’re really passionate about doing. Now please tell me if each of the following words describes completely, somewhat, only a little, or not at all how you feel when you’re doing something that you’re really passionate about doing. First … [READ EACH ITEM.]

Some- Describes Doesn’t Completely what only a describe describes describes little at all Ref. DK

[ROTATE:] % % % % % % a. Afraid........................................ 4 16 16 63 * 1 b. Alert ......................................... 62 27 5 4 * 1 c. Calm......................................... 42 37 10 10 * 1 d. Child-like ................................. 20 33 14 31 * 2 e. Exhausted................................. 22 32 16 29 * 1 f. Exhilarated............................... 44 36 10 7 * 2 g. Free .......................................... 54 30 8 6 * 2 h. Happy....................................... 74 21 3 1 * 1 i. Powerful................................... 31 38 12 18 * 2 j. Sexy ......................................... 21 30 14 30 1 3

7. About how often, if ever, would you say you take the time to do something with the

specific goal of having fun? Is it… [READ EACH ITEM. ACCEPT ONE RESPONSE.]

% Every day............................................................... 27 Every couple of days ............................................. 21 Every week............................................................ 27 Every couple of weeks .......................................... 11 Every month ............................................................ 6 Every couple of months........................................... 3 Less often than every couple of months.................. 2 Or do you never take time to have fun? .................. 1 [DO NOT READ] Refused/Don’t know................ 1 8. Which of the following best describes your employment status? [READ EACH

ITEM. ACCEPT ONE RESPONSE.] % Work full-time....................................................... 54 Work part-time ...................................................... 11 Full-time homemaker .............................................. 8 [SKIP TO Q.11] Full-time student ..................................................... 4 [SKIP TO Q.11] Unemployed, laid off, or looking for work ............. 5 [SKIP TO Q.11] Retired ................................................................... 18 [SKIP TO Q.11] [DO NOT READ] Refused .................................... * [SKIP TO Q.11] [DO NOT READ] Don’t know.............................. * [SKIP TO Q.11]

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9. When it comes to your current job situation, would you say you really love your job, like it, dislike it, or really dislike it?

% Really love it ......................................................... 39 Like it .................................................................... 52 Dislike it .................................................................. 5 Really dislike it........................................................ 3 Refused.................................................................... * Don’t know.............................................................. 1 10. About how many hours a week do you work in an average work-week? [RECORD # OF HOURS:] Mean hours: 42.8 Refused..................................................................... - Don’t know.............................................................. * 11. Thinking for a moment, about how many hours in a typical week would you say you

spend just having fun? [RECORD # OF HOURS. If “NONE,” ENTER 0:] Mean Hours: 20.3 Refused............................................................... * Don’t know...........................................................5% 12. Sometimes people pretend that they like doing things more than they actually do.

Here is a list of activities, and for each one I’d like to know whether you often, occasionally, not very often, or never pretend that you’re having more fun doing them than you really are. First… [READ EACH ITEM AND READ SCALE VERBATIM EACH TIME.] Not very Often Occas. often Never pretend pretend pretend pretend Ref. DK

[ROTATE:] % % % % % % a. Spending time with your spouse or

partner........................................................... 6 13 13 62 2 3 b. [ALWAYS READ AFTER a]

Spending time with other family members and children .................................. 8 20 17 55 * *

c. Doing something cultural or educational ................................................... 8 23 19 48 * 1

d. Doing volunteer work................................... 8 16 15 54 1 6 e. Making love.................................................. 6 10 11 64 6 4 f. Exercising or playing sports......................... 9 19 15 55 * 1 g. Entertaining guests ....................................... 9 26 20 43 1 1

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13. For each of the following statements, please tell me whether it completely describes you, somewhat describes you, describes you only a little, or doesn’t describe you at all. First… [READ EACH ITEM.]

Some- Describes Doesn’t Completely what only a describe describes describes little at all Ref. DK [ROTATE:] % % % % % % a. I wish I had more energy ..................... 49 26 8 17 * * b. I become bored easily .......................... 20 24 17 38 * * c. I am a fun person to be around ............ 48 41 6 3 * 2 d. I live for having fun ............................. 26 28 18 27 * * e. I like to take risks................................. 19 34 18 28 * * f. I am a spiritual or religious person ...... 40 32 11 17 * * g. I like to help people in need................. 65 29 4 2 * * h. I think the concept of “having fun”

is over-rated ......................................... 12 23 13 51 * 2 i. I wish I could have more time to

have fun ............................................... 44 25 10 20 * 1 j. I find myself disappointed if I don’t

have some fun every day ..................... 17 21 16 46 * * k. I am always trying to learn new

things.................................................... 60 31 6 3 * * 14. As you get older, do find yourself having more fun in life than you used to, the same

amount of fun, or less fun than you used to? % More .................................................................. 37

Same.................................................................. 29 Less.................................................................... 32 Refused................................................................* Don’t know..........................................................1 15. Generally speaking, how would you rate your overall physical health? Would you say

it is excellent, good, fair, or poor? % Excellent................................................................ 27 Good...................................................................... 52 Fair ........................................................................ 18 Poor ......................................................................... 4 Refused.................................................................... * Don’t know.............................................................. *

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16. Please tell me whether, over the past month, you have felt each of the following often, occasionally, not very often, or never. First… [READ EACH ITEM.]

Not very Often Occas. often Never Ref. DK

[ROTATE:] % % % % % % a. Nervous or uneasy....................................... 10 32 29 28 * * b. Happy .......................................................... 70 25 4 1 * * c. Fat or overweight ........................................ 21 23 15 40 * * d. Excited......................................................... 39 44 12 5 * * e. Special ......................................................... 39 39 15 7 * 1 f. Empty or numb............................................. 6 13 21 59 * 1 g. Lonely.......................................................... 10 23 23 43 * * h. Sad or depressed........................................... 9 26 30 34 * * i. Irritable or angry.......................................... 12 40 32 16 * * j. Truly alive ................................................... 58 31 8 3 * 1 k. Loss of sexual interest ................................. 11 20 18 45 3 3 l. Easily tired................................................... 25 33 23 18 * * m. Sexually attractive ....................................... 32 38 14 11 2 3 n. Capable and competent ............................... 67 24 5 3 * 1 o. Creative ....................................................... 41 37 15 7 * * p. Peaceful ....................................................... 58 33 7 3 * *

17. Now I’d like to know about any secret wishes you might have. For each of the

following, please tell me whether it is something you often, occasionally, not very often, or never secretly wish for. First… [READ EACH ITEM.]

Not very Often Occas. often Never Ref. DK [ROTATE:] % % % % % % a. Being more successful at work ..................... 31 25 12 27 1 4 b. Being a great athlete or performer ................ 16 22 19 43 * * c. Doing good deeds for others......................... 48 35 8 8 * * d. Having a more satisfying sex life ................. 25 24 16 30 4 2 e. Being incredibly good-looking ..................... 17 24 20 38 * 1 f. Leading a more wild and dangerous life........ 9 16 20 55 * * g. Being able to express my emotions better .... 31 29 17 23 * * h. Being very wealthy ....................................... 40 29 12 18 * * i. Having a more meaningful life ..................... 31 29 16 23 * 1

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Now, I have some final questions for statistical purposes... D1. In what year were you born? [RECORD YEAR:] Mean age: 44.4 Refused.................................................................1% Don’t know.............................................................. * D2. What was the last level of education you completed? [DO NOT READ.] % Less than high school .............................................. 8 High school graduate............................................. 40 Post high-school vocational training ....................... 6 Some college ......................................................... 23 College graduate.................................................... 14 Some post-graduate work........................................ 2 Post-graduate degree ............................................... 7 [DO NOT READ] Refused .................................... * [DO NOT READ] Don’t know.............................. * D3. Do you have access to a computer, either at home, work, or somewhere else?

[ACCEPT MULTIPLE RESPONSES] % Yes, at home.......................................................... 64 Yes, at work........................................................... 33 Yes, somewhere else ............................................. 12 No.......................................................................... 21 Refused.................................................................... * Don’t know.............................................................. * D4. Do you have access to the Internet, either at home, work, or somewhere else?

[ACCEPT MULTIPLE RESPONSES] % Yes, at home.......................................................... 54 Yes, at work........................................................... 29 Yes, somewhere else ............................................. 12 No.......................................................................... 27 Refused.................................................................... * Don’t know.............................................................. *

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D5. Which one of the following best describes you? [READ EACH ITEM. ACCEPT ONE RESPONSE.]

% Married .............................................................................. 53 Living with a steady partner, but not married ..................... 8 Have a steady partner, but don’t live with him/her ........... 11 Single without a steady partner ......................................... 27 [DO NOT READ] Refused ................................................ * [DO NOT READ] Don’t know.......................................... * D6. Have you ever been… [READ EACH ITEM. ACCEPT MULTIPLE

RESPONSES.] % Divorced ................................................................ 28 Separated ................................................................. 4 Widowed ................................................................. 9 [DO NOT READ] None of the above.................. 61 [DO NOT READ] Refused .................................... * [DO NOT READ] Don’t know............................... - D7. How many children, if any, do you have, either living with you or out on their own? [RECORD # OF CHILDREN:] Mean number of children: 1.9 None ...................................................................28% [SKIP TO D10] Refused.................................................................... * [SKIP TO D10] Don’t know.............................................................. * [SKIP TO D10] D8. And how many children age 18 or younger, if any, do you have living at home with

you now? [RECORD # OF CHILDREN:] Mean number of children: 1 None ...................................................................48% Refused.................................................................... * Don’t know..............................................................-- D9. Do you have any grandchildren? % Yes, ....................................................................... 45 No.......................................................................... 55 Refused.................................................................... * Don’t know.............................................................. *

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D10. Do you consider yourself Hispanic, Spanish, or Latino? % Yes........................................................................... 8 No.......................................................................... 92 Refused.................................................................... * Don’t know.............................................................. * D11. What do you consider to be your racial or ethnic background? [READ ITEMS IF

NECESSARY.] % White/Caucasian.................................................... 78 Black /African American ...................................... 10 Asian........................................................................ 2 Pacific Islander........................................................ 1 Native American/Alaskan ....................................... 2 Hispanic................................................................... 4 Other: [SPECIFY:] _____________________ ____________________________________...... 3 [DO NOT READ] Refused .................................... 1 [DO NOT READ] Don’t know.............................. * D12. I am going to read a list of income ranges. Please stop me when I reach the category

that contains your current annual pre-tax household income. We need this information for statistical purposes only. [READ EACH ITEM; STOP WHEN REACH ITEM THAT CONTAINS RESPONDENT’S INCOME.]

% Less than $10,000.................................................... 7 $10,000 to $19,999................................................ 12 $20,000 to $29,999................................................ 14 $30,000 to $39,999................................................ 14 $40,000 to $49,999................................................ 12 $50,000 to $74,999................................................ 14 $75,000 to $99,999.................................................. 8 $100,000 to $149,000.............................................. 4 $150,000 to $199,999.............................................. 2 $200,000 or more .................................................... 1 [DO NOT READ] Refused .................................... 9 [DO NOT READ] Don’t know.............................. 5

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D13. How many telephone numbers are there in this household where YOU can be reached? Please do not include cell phones or lines that are used ONLY for a computer or modem, or those that are used ONLY by some other household member. [DO NOT READ.]

% One line ................................................................. 83 Two lines ............................................................... 14 Three lines ............................................................... 2 Four lines................................................................. 1 Five lines ................................................................. * More than 5 lines..................................................... * Refused.................................................................... * Don't know ..............................................................-- D14. At the beginning of the survey, I mentioned that it is being conducted for a major

magazine. The people who are writing the article based on the survey results would welcome the opportunity to talk more in depth with some of the people taking this survey. Your participation would be completely voluntary. Would you be willing to talk to one of the writers?

[IF ASKED ABOUT CONFIDENTIALITY, READ:] If you agree to be further interviewed, please remember that this survey is being

conducted by Roper Starch Worldwide, which is not in any way associated with the magazine. All answers you provided today will be held strictly confidential by Roper Starch Worldwide, and will not even be seen by any writer who would call you, if you consent. Again, would you be willing to talk to one of the writers?

Yes......................................................................54% [RECORD INFO. BELOW] No.......................................................................46% [READ SIGN-OFF] [READ SIGN-OFF:] Those are all of my questions. Thanks very much for your time and participation—it is greatly appreciated. Respondent Name: ____________________________________________________

Best time to be reached: ________________________________________________

Phone* #: ____________________________________________________________

*INTERVIEWER—WHEN ASKING FOR PHONE NUMBER, ASK: “What would be the best number to reach you at?”

Documents

Having Fun As We Age: A Survey of Adult FunstylesHaving Fun As We Age: A Survey of Adult Funstyles Summary Of Findings Page 5 Women are very similar to men on this subject. They are