HBA Sponsorships + Advertising Discounts & Tools

Call 417.881.3711. Ask about Home Show Points and HBAHomePros Keywords.

HBA Event Sponsorships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 MAJOR EVENTS Sponsors •• Home Show, Parade of Homes, Home Remodeling EXPO CAPTIVE AUDIENCE Sponsors •• Meeting/Presentation Events SPECIALTY Sponsors •• Golf, Fishing, Education, Housing and Construction Conference SUBSIDIARY Sponsors •• CBBT and HBACF SPONSORSHIP STARS PACKAGES •• Major Discounts Based on Annual Sponsorship Levels

Electronic Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 HBA WEBSITE •• Banner Ads - Home Page, Web Tools, Major Event Pages

•• iFINDAPRO Basic Link - Link from iFINDAPRO listing

•• Featured Member Ad - Bottom of every page •• Sidebar Ad - Sidebar of all pages except the home page

•• Web Tools Sidebar Ads - Membership Directory Advertisers Only

HOUSING e-NEWS WEEKLY •• Banner Ad - Top of e-News Weekly

•• Sidebar Ad - Sidebar of e-News Weekly

•• Footer Ad - Footer of e-News Weekly

Print Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 •• Housing News Quarterly •• HBA Event Magazine •• HBA Membership Directory

Communications Development . . . . . . . . . . . . . . . . . 14 •• Logo Design •• Ad Layout/Design •• Brochures •• PowerPoint Presentations •• Photography •• Video Production for Web & Broadcast

Cross Media Advertising •• HBA Event Magazine also available online •• Housing News Quarterly also available online •• HBA Membership Directory connected via QR-Code to iFINDAPRO

Sponsorships + Advertising

DISCOUNTS & TOOLS

H B A M E M B E R S O N L Y


Prize Sponsor Prize Sponsor - $3,000 + PrizeIncludes presence on TV, radio, print, online marketing, parade app (paid advertising). Special recognition - SpringfieldHBA.com, HBA Housing e-News, Facebook, and HBA Event Magazine Home Show Edition cover & insert. Contact individual Parade Home Builders for on-location participation. Prize minimum retail value of $1,500. Multiple prizes allowed.(Approx. Media Value for Sponsor = $17,400+)

TRADE SHOW VENDOR LOUNGE Sponsors

BENEFITS:•• Up to Two Individuals allowed to greet vendors in the

Vendor Lounge•• 6x6 Display in Vendor Lounge prepared by sponsor•• Opportunity to Furnish Banners, Flyers, Promotional

Materials, etc for Vendor Lounge•• Logo on Vendor Lounge Flyer Distributed to Vendors•• 5 Additional Complimentary Admission Event Tickets•• Additional Considerations - please call 417.881.3711

OPTIONS & INVESTMENT:1 Home Show Vendor Lounge Sponsor - $5002 Remodeling EXPO Vendor Lounge Sponsor - $300

HBA EVENT SPONSORSHIPS

Event Sponsor* - $5,000 Includes presence on TV, radio, print, online marketing (paid advertising) & announcements during the event. Special recognition in the HBA Housing e-News, SpringfieldHBA.com, Facebook, recognition on HBA Event Magazine Home Show Edition cover & insert. KY3 Focus on Home Tips not included.(Approx. Media Value for Sponsor = $17,400+

Bag Sponsor - $1,500 + Bags Includes two stands for bags to be handed out to all Home Show attendees upon entrance, special posts (Facebook - Twitter - Website), recognition in the HBA Housing e-News plus announcements during the event.

Prize Sponsor - $1,200 + Min. $500 Retail Value Prize Includes two 6x6 spaces, one to the right and one to the left of the ticket sales booth, special posts (Facebook - Twitter - Website), recognition in the HBA Housing e-News plus announcements during the event.

Event Sponsor* - $3,750Includes presence on TV, radio, print & online marketing (paid advertising) & announcements during the event. Special recognition in the HBA Housing e-News, SpringfieldHBA.com, Facebook, recognition on HBA Event Magazine Home Remodeling Show Edition cover & insert. KY3 Focus on Home Tips not included.(Approx. Media Value for Sponsor = $17,400+

Bag Sponsor - $1,125 + Bags Includes two stands for bags to be handed out to all Home Remodeling Show attendees upon entrance, special posts (Facebook - Twitter - Website), recognition in the HBA Housing e-News plus announcements during the event.

Prize Sponsor - $900 + Min. $500 Retail Value PrizeIncludes spaces to be determined, special posts (Facebook - Twitter - Website), recognition in the HBA Housing e-News plus announcements during the event.

2

MAJOR EVENT SPONSORSEffective January 2015 - Deadline November 15, 2014

*Subject to change. Exposure varies based on media opportunities and budget. Additional exposure possible. Builder Members not eligible to be the Event Sponsor. No consecutive years of same sponsorship or sponsoring both shows in same calendar year. Different company for each sponsorship preferred. Members have until Nov. 15th to submit request. Multiple sponsorship requests allowed. If there is more than one request for a single sponsorship, Home Show points will determine selection order. Drawing in the event of a tie.

Ask about Wall Banner Advertising at the Home Remodeling Show - Hung in event lobby

Special pricing for sponsors and advertisers in the HBA Event Magazine. 1/2 price for those with Home Show Wall Banners. Availability based on show location.

Ask about Wall Banner Advertising at theHome Show - Hung in event lobby

Special pricing for sponsors and advertisers in the HBA Event Magazine.


GENERAL MEMBERSHIP EVENT Sponsor • HBA Hosted BENEFITS:•• Five Minutes to Address Audience•• Literature at Place Settings•• Greet Attendees•• “Sponsored By” Language Included in any Promotional

Materials•• Logo on All Promotional Materials•• Logo on HBA Calendar Entry•• Special Recognition: Housing e-News Weekly,

SpringfieldHBA.com, facebook Post•• Mention & Link in Emails to Promote Event•• Attendance List with Email Addresses of Attendees•• Two Complimentary Admission Tickets

OPTIONS & INVESTMENT:1 Housing Outlook (TBD) - $6002 Christmas/Annual Awards Banquet (December) - $600

HOSTED GENERAL MEMBERSHIP EVENT Sponsor • HBA “On-Location” BENEFITS:•• Event Hosted at Sponsor’s Location•• Literature at Place Settings•• Greet Attendees•• “Sponsored By” Language Included in any Promotional


SpringfieldHBA.com, facebook Post•• Mention & Link in Emails to Promote Event•• Attendance List with Email Addresses of Attendees

OPTIONS & INVESTMENT:1 Membership Directory Launch Party (May) - $600+ Expenses

2 Open Months - February, March, April, May, June, August, September, October, November$600+ Expenses Per Event

BUILDER EVENT Sponsor

BENEFITS:•• Five Minutes to Address Builders•• Literature at Place Settings•• Greet Attendees as the Only Associate Present•• “Sponsored By” Language Included in any Promotional

Materials•• Logo on All Promotional Materials•• Logo on HBA Calendar Entry

OPTIONS & INVESTMENT:1 Builder Breakfasts - $500 per Quarter2 Parade Builder Luncheon - $5003 Remodelors™ Only Luncheon - $500

CAPTIVE AUDIENCE Sponsors


3

MY HBA LUNCHEON Sponsor

BENEFITS:•• Five Minutes to Address Audience•• Literature at Place Settings•• Greet Attendees•• “Sponsored By” Language Included in any Promotional


SpringfieldHBA.com, facebook Post•• Mention & Link in Emails to Promote Event•• Attendance List with Email Addresses of Attendees

OPTIONS & INVESTMENT:1 Quarterly Luncheon - $500 Per Quarter


EDUCATION Sponsor

BENEFITS:•• Greet Attendees•• Literature at Place Settings•• Logo on Flyers and Registration Forms•• Option to Host Event at Own Facility•• Mention & Link in Emails to Promote Event•• “Sponsored By” Language Included in all

Promotional Materials•• Special Recognition: Housing e-News Weekly,

SpringfieldHBA.com, facebook Post•• Logo on HBA Calendar Entry•• List of Email Addresses of Attendees

OPTIONS: ContaCt the hBa to Create a Custom PaCkage

A Professional Designation Courses SponsorshipB Continuing Education Courses SponsorshipC Workplace Safety Courses SponsorshipD Regulatory Compliance SponsorshipE Webinar Wednesdays SponsorshipF Lead Safety Certification Training Sponsorship

GOLF TOURNAMENT Sponsor

BENEFITS:•• Five Minutes to Address Participants Prior to Shotgun Start•• Literature On Golf Carts•• Opportunity to Supply Additional Signage•• Opportunity to Greet Participants As They Check In•• Opportunity to Supply Specialty Advertising Item

(Giveaways to Participants)•• Special Recognition: Housing e-News Weekly,

SpringfieldHBA.com, facebook Post•• Logo On Entry Form

OPTIONS & INVESTMENT:1 Spring Golf Tournament - $5002 Fall Golf Tournament - $500

FISHING TOURNAMENT Sponsor

BENEFITS:•• Five Minutes to Address Participants At End of Tournament•• Hand Out Literature During Weigh-In•• Opportunity to Supply Additional Signage•• Opportunity to Greet Participants As They Weigh-In•• Opportunity to Supply Specialty Advertising Item

(Giveaways to Participants)•• Special Recognition: Housing e-News Weekly,

SpringfieldHBA.com, facebook Post•• Logo On Entry Form

OPTIONS & INVESTMENT:1 Spring Fishing Tournament - $3502 Fall Fishing Tournament - $350

SPECIALTY Sponsors


4

Call 417.881.3711. Ask about Home Show Points and HBAHomePros Keywords.5

ASSOCIATE ADVOCACY CHAMPION Sponsor

BENEFITS:•• Exclusive Access Registration to HBA “Fast Pitch” and other Specialty

Networking Events•• Full-Day at HBA of Missouri’s Annual Legislative Day Event in Jefferson City - One Seat on the HBA of Greater Springfield Legislative Day Bus - Company Literature in Legislative Day Builder Bags - Participation Alongside Builder/Remodeler Members Throughout the Day - Direct Interaction with 20 of the most “In-Demand” Builders in the Market•• “E-Pitch” Recognition with Links and Promotional Opportunities•• Special Recognition: Housing e-News Weekly, SpringfieldHBA.com, facebook Post

and Signage Where Available

OPTIONS & INVESTMENT:1 Associate Advocacy Champion Level - $2,500 (20 available)

If you miss your chance to be an Associate Advocacy Champion you can still show your support with other sponsorships:•AssociateSustainingAdvocateLevelSponsor - $1,000 (unlimited) Includes Legislative Day (mentioned in above) and E-Pitch•SponsoraBuilderOntheBusforLegislativeDay - $100 (unlimited) Includes opportunity to place literature in builder bags• CBBT periodically hosts additional events such as a shooting tournament, etc. available for sponsorship. Contact Jennifer McClure for more information.

At the most basic level, builder members and associate members have different, but related primary needs from their membership: Builders need advocacy. Associates need builders.

Funds raised at these events go to the Coalition for Building a Better Tomorrow, the official political action committee of the HBA of Greater Springfield.

HBACF Event Location Sponsorships

BENEFITS:•• Five Minutes to Address Participants Prior to Event•• Opportunity to Serve the Food to Members•• Opportunity to Supply Additional Signage•• Opportunity to Greet Participants As they Check In•• Opportunity to Supply Specialty Advertising Item

Giveaways to Participants•• Special Recognition: Housing e-News Weekly, SpringfieldHBA.com, facebook Post•• Logo On Entry Form•• Individual Sponsorships available as well for each event. Ask for details.

OPTIONS & INVESTMENT:1 Belt Sander Races - Call for more information2 March Madness - Call for more information3 Do You Have An Idea? - Call

If you miss your chance to be the Event Sponsor you can still sign up for other individual sponsor-ship like Food Sponsor, Track Sponsor, Lighting Sponsor etc. Ask for details.

Funds raised help provide scholarships for future members of the construction workforce who are pursuing their education in four-year colleges and universities or technical schools and to support local charities.

SUBSIDIARY Sponsors

SPONSORSHIPS


FOR LEADING SPONSORSHIP STARS OF THE HBA OF GREATER SPRINGFIELDAs your overall investment increases, so do your special bonuses and discounts. Add up your overall investment on pages 2 - 5 of this catalog, commit early, and SAVE big! To qualify for “Sponsorship Star” bonuses & benefits, sign up for the packages below before November 15th of the year prior. Benefits decrease as time passes.

*Advertising Opportunities include the following:HBA Event Magazine, SpringfieldHBA.com Banner Ads, Housing e-News Weekly, Housing News Quarterly, and HBA Membership Directory. See more details about these opportunities listed in this catalog.

SPONSORSHIP STARS PACKAGES

FOUR STAR Sponsorship Package($12,000+ Annual Investment)

• 12% discount on the full sponsor-ship package for the year (i.e. a $14,000 overall investment would be discounted by 12% to an actual cost of $12,320).

• 12% bonus credit toward HBA advertising opportunities* of sponsor’s choice (i.e. a $14,000 investment would include a credit of $1,680 to be used toward HBA advertising opportunities of the spon-sor’s choosing).

•• Signage at more than 70 sponsor-ship eligible events (even those not specifically purchased by the Four Star Sponsor) identifying sponsor as an “HBA Four Star Sponsor” for each sponsored event.

• Special recognition within SpringfieldHBA.com, Housing e-News Weekly, HBA Event Magazine, Housing News Quarterly and faceboook.

THREE STAR Sponsorship Package($9,000 to $11,999 Annual Investment)


• 9% bonus credit toward HBA advertising opportunities* of spon-sor’s choice (i.e. a $10,500 invest-ment would include a credit of $945 to be used toward HBA advertising op-portunities of the sponsor’s choosing).

•• Signage at more than 70 sponsor-ship eligible events (even those not specifically purchased by the Three Star Sponsor) identifying sponsor as an “HBA Three Star Sponsor” for each sponsored event.


TWO STAR Sponsorship Package($6,000 to $8,999 Annual Investment)


• 6% bonus credit toward HBA advertising opportunities* of spon-sor’s choice (i.e. a $7,000 investment would include a credit of $420 to be used toward HBA advertising opportu-nities of the sponsor’s choosing).

•• Signage at more than 70 sponsor-ship eligible events (even those not specifically purchased by the Two Star Sponsor) identifying sponsor as an “HBA Two Star Sponsor” for each sponsored event.


STAR Sponsorship Package($3,000 to $5,999 annual investment)


• 3% bonus credit toward HBA advertising opportunities* of spon-sor’s choice (i.e. a $4,500 invest-ment would include a credit of $135 to be used toward HBA advertising opportunities of the sponsor’s choos-ing).

•• Signage at more than 70 sponsor-ship eligible events (even those not specifically purchased by the Star Sponsor) identifying sponsor as an “HBA Star Sponsor” for each sponsored event.


6


Electronic Advertising YOUR HBA WEBSITE (SpringfieldHBA.com)SpringfieldHBA.com averages 138,983 pageviews annually and more than 125 visitors per day with an average time on site of 03:48 per visit. Approximately 62% of visitors are new while 38% are returning visitors. The most important characteristic is the PEAKS during major events (Home Show, Parade of Homes & Remodeling EXPO).

SpringfieldHBA.com Home Page

7

1

*EARN KEYWORDS in HBA Home Pros by having a Banner Ad. You must supply completed artwork or the HBA can design your ad for an additional fee. A template to create your banner ad will be supplied. Payment in full before banner ad appears live. First come first served.

Featured Member Ad (Footer) Featured Member ads are located at the bottom center of each page. They rotate randomly on page change or refresh. Additionally, each Featured Member advertiser receives a “Basic Link” on their HBA Home Pros listing (seen on next page). Featured Member ads are a great place to start web advertising, delivering an average of 35 impressions per day, per advertiser.Specs: 225px X 150px - JPG, PNG, GIF - 80KB Max. (no animation).Investment: $150 per year (includes Basic Link on HBA Home Pros)

1 Home Page Banner Ad Discounts*Must commit to consecutive quarters to receive discounts.Seven slots available on the HBA Home Page.

2 Quarters $4004 Quarters $700You can begin any quarter assuming space is available. See the HBASpringfield.com home page.

2 Web Tools Banner Ad Discounts*Must commit to consecutive quarters to receive discounts.Seven slots available on Web Tools Page.Ads seen on HBAHomePros & lookB4Ubuild (HBA Web Tools).

2 Quarters $3004 Quarters $400Begin at any quarter assuming space is available. See HBA-HomePros.com & lookB4Ubuild.comSee example on next page.

3 Home Remodeling EXPO Banner Ad Discounts*I year commitment. Five slots available. Runs 9/1 - 8/31

Early Bird Before Aug. 1 $200 per yrLate Bird After Sept. 1 $300 per yrSpringfieldHBA.com/category/shows/home-remodeling-expo

4 Home Show Banner Ad Discounts*I year commitment. Seven slots available. Runs 12/1 - 11/30

Early Bird Before Oct. 1 $200 per yrLate Bird After Nov. 1 $300 per yrFirst come first served.

SpringfieldHBA.com/category/shows/homeshow

5 Parade of Homes Banner Ad Discounts*I year commitment. Seven slots available. Runs 5/1 - 4/30

Early Bird Before March 1 $200 per yrLate Bird - After April 1 $300 per yrSpringfieldHBA.com/category/shows/parade-of-homesSee example on next page.

Reduced for print - Banners NOT actual size

3

4

5


Electronic Advertising

HBA Home Pros and lookB4Ubuild

HBA Home Pros Membership Directory Ad (Sidebar) The HBA Membership Directory is released annually in May. The Directory is integrated with HBA HBA Home Pros via QR-Codes. A web based app is in the planning phase which will increase us-ability of HBA Home Pros. Modification to advertising space will likely receive modifications. Adver-tisers in the Directory are eligible to also advertise on the HBA Home Pros page, where consumers regularly search professional HBA members for services or products. Rotates with approximately 20 other ads.Specs: 200px X 133px - JPG, PNG, GIF - 80KB Max. (no animation)Investment: $150 per year (Directory Bonus - Must Advertise in the Membership Directory)

HBA Home Pros Membership Directory GOLDEN Ad Spot Rotates with only six other ads on HBA Home Pros.Specs: 200px X 200px - JPG, PNG, GIF - 80KB Max. (no animation)Investment: $150 (Directory Bonus - Must Advertise in the Membership Directory)Call the HBA (881.3711) for details.

HBA Home Pros Membership Directory Launch Sponsor Ad Available on HBA Home Pros to the Directory Launch Sponsor.Specs: 200px X 300px - JPG, PNG, GIF - 80KB Max. (no animation).(See Hosted General Membership Event Sponsor on page 3)Call the HBA (881.3711) for details.

8

TOOLS

Web Link

2

Web Tools Banner:Same ad on both HBAHomePros and lookB4Ubuild

HBA Home Pros Keywords and CategoriesAll members begin with 5 Categories which are general work-types that best describe the member’s business. These Categories help members to be found on HBAHomePros.com. To increase the chances to be seen it is important to add Keywords which can be earned by advertising on HBASpringfield.com. Keywords are more specific (brand names, subdivi-sions, type of house, etc.) and can be helpful for consumers using the HBAHomePros search engine. Call 881.3711 for details.

Part of the Featured Member Ad Package

from page 7


Electronic Advertising

HOUSING e-NEWS WEEKLY

Housing e-News Bonus Banner Top of HOUSING e-NEWS (Exclusive - One available every other month - layout subject to change) Specs: 600px X 75px - JPG, PNG, GIF - 80KB Max. (no animation).Frequency 6x Investment $300

Housing e-News Sidebar Ads Sidebar of HOUSING e-NEWS (4 available) Size: 200px X 300px - JPG, PNG, GIF - 80KB Max. (no animation).Frequency 24x Investment $500 Size: 200px X 200px - JPG, PNG, GIF - 80KB Max. (no animation).Frequency 24x Investment $350Size: 200px X 150px - JPG, PNG, GIF - 80KB Max. (no animation).Frequency 24x Investment $300

Members Making News Member Benefit - No Charge for a brief article regarding awards, accolades, milestones or spe-cial recognitions for an HBA member company or individual within an HBA member company. Please submit a compete article aproximately 100-300 words in length.

New Product Promotions Member Benefit - No Charge for a brief article regarding a new product being promoted by your company. This is for NEW PRODUCTS only. If you are adding a NEW PRODUCT to your line of existing products that will work as well. We will not promote sales events or pricing through this portal. If it fits we will do our best to include it in the HBA Housing e-News. Please submit a compete article aproximately 100-300 words in length.

Housing e-News Weekly Newsletter

9

NEW - HBA Home Pros Info-LetterMember-Driven Content Targeting Homeowners and Future Homeowners.This electronic newsletter for consumers focuses on the homeowner and future homeowner news and information.

From remodeling to financing to home owner tips there is something for everyone. HBA Members are the driving

force behind the content and e-mailing list for this e-newsletter. Ask how you can participate and get some FREE

PRESS. Call 881.3711 for more information.

45% OPEN RATE31% BETTER THAN THE NATIONAL AVERAGE


Print Advertising

HOUSING NEWS QUARTERLY

Full Page Display Ad or Advertorial (1 - 2 available)* Specs: 8.5” x 11” (add 1/8” for bleed)Frequency 2x 4xPrice $1,000 $1,750

Full Page Pull Out (3 - 4 available)* Specs: 8.5” x 11” (add 1/8” for bleed) Supply artwork and we print.Frequency 2x 4xPrice $1,000 $1,750 Two sided add $100

Bottom Front Cover Banner Ad (1 available)

Specs: 1.5” x 8.5” Frequency 2x 4xPrice $800 $1,500

Inside Banner Ad (1 - 2 available)* Specs: 1.5” x 8.5” Frequency 2x 4xPrice $475 $750

Floating Ad (2 - 4 available)* Specs: 2.875” x 2.875” Frequency 2x 4xPrice $300 $500

The Housing News Quarterly will also be available online.

*Availability varies based on the number of pages and the timing. If enough advertis-ers request ad space early the publication size (number of pages) can be built around advertising space needed.

Be sure to see page 9 for our Electronic Newsletter (Housing e-News Weekly).

Housing News Quarterly Newsletter

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The Springfield Business Journal recently announced its 2012 Economic Impact Award Finalists. Among the announcements made: the Home Builders Association of Greater Springfield was chosen by an independent panel of judges to receive

“Business Advocate of the Year.”

Springfield Business Journal’s 2012 ”Business Advocate of the Year” Award. The award is one of several that will be presented at the annual Economic Impact Awards banquet, set for July 19 at Ramada Oasis Convention Center.

The HBA of Greater Springfield is the chief advocate for the residential construction industry in the ten counties it serves. Association advocacy takes place on the municipal, county, state, and federal levels, and can be categorized into four parts:

1) Regulatory advocacy - working with regulatory staff (within the bureaucracy) for positive change.2) Legislative advocacy - working with elected officials to change, defeat or adopt laws or ordinances that are more favorable to the industry.3) Political advocacy - effectively advocating in the electoral process to help elect similarly-minded officials to public office. It can include campaign contributions, volunteer efforts, campaign management, etc.4) Legal advocacy - when an unfavorable or abusive law or enforcement method must be challenged in court via lawsuit.

The Economic Impact Awards celebration and banquet begins at 5:30 p.m. July 19. Tickets are $65 apiece, available at SBJ.net/eia.For more information about HBA Advocacy: http://bit.ly/AdvocacyLeadership

You are a 2011 Association Excellence Awards Winner!

Competition for this year’s awards was tough, but we are thrilled to let you know that you (members of the HBA of Greater Springfield) won

Continued on Page 4

Other interesting topics found in your Housing e-NEWS Weekly.For an archive of the Housing e-NEWS Weekly go to

http://bit.ly/HBAeNewshttp://bit.ly/HBAeNews

SUMMER 2012The Home Builders Association of Greater Springfield is the voice and advocate for construction professionals

leading the way to protect and promote housing and preserve the American dream of home ownership.

1 Big Local Award and 5 National Awards

H B A M e m b e r s h i pNetworking Opportunities

HBACF Mini GolfJune 19

MembershipEngagement Mixer

August 21

Fall Golf TournamentSeptember 20

HBA Opportunities & TrendsSeptember

Christmas PartyDecember 11

http://bit.ly/HBAcalendar

Other important dates:Parade of Homes

June 15-17 & 22-24


Print Advertising

HBA EVENT MAGAZINE & e-MAGAZINE

The annual HBA Event Magazine is a Full-Color Publication and your complete information source for the HBA Home Show, Parade of Homes, and Home Remodeling Expo. Readers of the magazine will find builder profiles, helpful articles, advertisements, member listings and essential information and guides for each event. You can also browse the pages of the magazine online or download the full magazine as a pdf.

The shelf-life of the HBA Event Magazine is unmatched in the Springfield area. HBA Members report receiving calls from ads in the magazine years after its publication date.

••Unique•Cover•for•Each•Major•Event••Full-Color•publication••Excellent•Shelf-Life••Ask•about•Home•Show•Points•and•how•to•Upgrade•Your•Home•Show•Booth•Location)

PREMIUM AD SPACE Available to previous advertisers in “premium” position first (must reserve before Nov 1).Call for availability . No borders - Must Bleed. See registration form for more details. Dates below may change after 2014.

Specs:•Live•Area•7.5”•x•10”•••Trim•8.5”•x•11”•••Bleed•8.75”•x•11.25 Early Bird Sleepy Bird Late Bird (Reserve & Pay by Sept 20) (Reserve & Pay by Nov 15) (Pay After Nov 15)

Page #1 $1,769 $1,865 $1,958Inside Back Cover $1,900 $2,000 $2,100Inside Front Cover $2,123 $2,235 $2,347Back Cover $2,660 $2,800 $2,940

Note: Credit card and scheduled payments available.

HBA Event Magazine & Online e-Magazine

Unique Cover for Each Major Event with an Event Specific Pull-Out Section

11

P A R A D E O F H O M E S 2 0 1 2To u r B e a u t i f u l H o m e s C o n s t r u c t e d b y Q u a l i t y H B A B u i l d e r s

HOMES2 0 1 2

PARADEof

You r E s t ab l i s h ed Home P r o f e s s i o na l I n f o r ma t i o n Sou r c eSpringfieldHBA.com

You r E s t ab l i s h ed Home P r o f e s s i o na l I n f o r ma t i o n Sou r c eSpringfieldHBA.com

H O M E S H O W 2 0 1 2S p a r k i d e a s , s o l v e p r o b l e m s a n d c o n n e c t w i t h h o m e p r o f e s s i o n a l s

B u i l d i n g B e t t e r T o m o r r o w s

INNER PAGES AD SPACE Priority Ad spot page placement and page numbers are given to previous advertisers in the position (reservation deadlines, page number and layout variation restrictions apply). Dates below may change after 2014. See size samples on the next page.

Early Bird Sleepy Bird Late Bird

1/6 Horizontal $465 $500 $550

1/6 Tall $465 $500 $550

1/3 Square $697 $750 $825

1/3 Tall $697 $750 $825

1/3 Banner* $744 $800 $880

1/2 Horizontal $1,004 $1,080 $1,188

1/2 Island (Tall) $1,046 $1,125 $1,238

2/3 Square* $1,209 $1,300 $1,430

2/3 Tall $1,162 $1,250 $1,375

Full Page (non-premium) $1,404 $1,510 $1,661

The HBA Event Magazine also is available online.http://www.SpringfieldHBA.com/shows/hba-event-magazine

* Only 2 available per publication (1/3 Banner & 2/3 Square).

(Res

erve

by

Sept

20

& Pa

y by

Nov

20)

(Res

erve

by

Nov

1 &

Pay

by

Dec

1)

(Res

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by

Dec 1

& P

ay b

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2/3 Square7.5” x 7.5

1/3 Banner7.5” x 3.25”Only 2 Available

1/2 Island4.75” x 7.625”

1/3 Vertical2.375” x 10”

1/2 Horizontal7.5” x 4.75”

HBA Event Magazine Ad Samples

We attempt to have as few ads as possible on a single page to provide the advertiser with the best presentation possible.

S A M P L E SLayouts shown are just for basic size reference and do not represent how ads are typically placed. They are also not actual size.

2/3 Tall4.75” x 10”

1/6 Tall2.375” x 4.75”

1/3 Square4.75” x 4.75”

1/6 Horizontal4.75” x 2.375”

12

Sam Bradley HomeSn Sam Bradley, GMB, CGR, CGP

At Sam Bradley Homes we believe our experience and Women-Centric approach to home design help you reduce the emotional rollercoaster of remodeling or building a home. Bradley may seen a little quiet because he’s a terrific listener, problem solver, budget defender and big picture thinker. Recognized as the only Graduate Master Builder in the area, we do customs homes, remodeling and mini-makeovers, but your trust is the most important thing we build. The award winning team at Sam Bradley Homes understands what it takes to do the job right. Our jobsites are always clean, productive and panic free, giving home owners total peace of mind. If you expect more from a contractor, you can be confident Sam Bradley Homes won’t let you down. Make your life a little easier by putting Sam Bradley Homes’ 35+ years of experience and knowledge to work for you. Bradley is a two time HBAGS’s Builder Member of the Year and Hall of Fame member. He built the 2009 St. Jude Dream Home, which won 417 Magazine’s Home of the Year award. He currently holds the professional designations: Graduate Master Builder, Certified Graduate Remodeler, and Certified Green Professional. Bradley serves on the Board of Directors for HBAGS, on the Executive Board of the Missouri Home Builders Association and is a Life Director for the National Association of Home Builders.

See Our Ad on Page 34 BUILDER/REMODELER

Founded: 1976Price Range: $200,000-$1,000,000

[email protected]

H a ConStruCtion deSignn Andy Flint —————————

H A Construction Design has been in the Springfield area for 10 years, working in all areas of residential remodeling. Owner Andy Flint provides the full spectrum of expertise: projects ranging from a full kitchen makeover to updating the bathroom, or even building on a new addition to your home. Trust H A Construction and Design to do the job right.

REMODELERFounded: 2000417-725-8877

Mention this ad and receive 10% off any single project.

TidwellConcreteInc.com • 417.883.4787 • Springfield, MO

STAMPING THE OZARKS WITH PRIDE

S t a m p e d P a t t e r n sE x p o s e d A g g r e g a t e s

C u s t o m F i n i s h e s

Licensed, Fully Insured

[email protected]

Reid Homes, inc.n Scott Reid, CGP ———————

Reid Homes Inc was started in 1997 by Scott Reid, an Ozark, Missouri native, after working several years as a profes-sional engineer. With a background in engineering and construction, Scott can handle your project from the planning and

design phase right through the finished product. At Reid Homes, our goal is satisfied customers who will recommend us to their friends and family. We try hard to treat each customer the way we would want to be treated. Honesty, integrity and quality are our priorities. Whatever your budget we will do our best to accommodate you. Reid Homes has completed new homes ranging in

price from $100,000 to $1.4 million. Please give us a call for your next new home or remodeling project.

See Our Ad on Page 54 BUILDER

Founded: 1997Price Range: $100,000 - $1.4 million

[email protected]

Kenny Bussell’s reputation and buying power make it possible for ALL his buyers to afford the luxury of a three-car garage, upgraded appliances and light fixtures, custom cabinetry, extensive hardwood flooring, upgraded house wraps and supe-rior wiring.

BUILDERFounded: 1999

Price Range: $124,900 - $700,000417-889-2067

[email protected]

Roland ShultzConStRuCtion, llCn Roland Shultz ———————

Do you love where you live? But would you love it more by adding more space, or a new master bath, or maybe a completely new kitchen or outdoor room? We can help you make your house into the home of your dreams so it perfectly accommodates your lifestyle. Our remodeling projects range from small cosmetic “facelifts,” to major renova-tions and additions. We strive to work closely with clients, listening carefully to their ideas and needs. Roland Shultz’s professional advice and problem solving techniques ensure the end result exceeds expectations. Our years of experience, quality craftsmanship, design sense and attention to detail will make your project successful.

See Our Ad on Page17 REMODELER

Founded: 1981417-883-8156

[email protected]

BuSSell Building, inC.n Kenny Bussell - CGP —————

“Getting what you expect is nice…Getting more than you expect is a ‘Bussell Built’ home!” Sometimes what you can’t see is what makes a home great. Customers around the Ozarks know when buying a “Bussell Built” home they are buying a product they can trust, in a great location for their families, and a home they can build equity for years to come.

417.866.3551southernsupplyco.com

417.865.2822southernmaterials.com

Tubsby

Windowsby

Faucetsby

Cabinetsby

Supplying the materials you need to make a house into your home.

417.869.1513 • 1715 South Campbell, Springfield • www.maschinos.com

Store Hours: Monday - Saturday 9:30 am - 6:00 pm

Experience the difference.

(417) 847-0360905 W. 10th St. • Cassville, MO 65625

LPSpanels.com

Archer construction compAnyn Jeff Archer —————————

Archer Construction strives to make your house into a truly custom home. They take pride in putting you, the customer, at the forefront of all building decisions. From land selection, to plan design, to trim and finish details, Archer Construction strives for your complete satisfaction over the entire building process and to the years ahead of living in your new home.

Jeff builds homes from his own plans on his own lots, your plan on your lot, or any combination thereof. Call Jeff today and he will combine your home ideas with professional suggestions to create the home of your dreams.

BUILDERFounded: 1979

Price Range: $200’s - $750,000Communities: Lake Ridge Estates, Stone

Meadow, Leabrook, Windsor Oaks, Blue Springs, Eaglesgate

[email protected]

Full Page Bleed Sample8.5 x 11 - No border on the edges of the advertisement. Allow 1/8” bleed.

P R O F I L E SBonus Recognition for those that have a profile and advertise in the HBA Event Magazine.

This Magazine is available online. Google HBA Event Magazine or scan this code.

View Online at bit.ly/HBAmagazine


iFINDAPRO.com 29

Contractor Support ServiceKevin Bowerman1199 N. Farm Rd 193, Springfield, MO 65802863-1430 FAX: [email protected]

Country Home Elevator & Stair LiftsCraig Jones1549 E. 559th Road, Brighton, MO 65617-7173376-4009 FAX: [email protected]

SEE OUR AD AT

COUNTRY HOMEElevator & Stair Lift

T H E B U I L D E R ’ S F R I E N D F O RResidential Elevators

A Great Selection of Quality Lift Productsf o r H o m e & B u s i n e s s

Craig Jones, Owner

417.376.4009 or 800.898.5090Countr yHomeElevator.com

Country Home ImprovementJoseph Cotton124 Huckaby Road, Louisburg, MO 65685752-1403 FAX: [email protected]

Countryside CottageRyan McCoy1316 E Republic Rd, Springfield, MO 65804882-7997 [email protected]

AS

SO

CIA

TES

42 HBA Membership Directory

iFINDAPRO.com 85

R E S O U R C E S

DykeLumberandMil lwork.com2119 W Batt lef ield St.

MURNEY ASSOCIATES, REALTORS®

patrickmurney.com

DEBIMURRAY

[email protected] of Patrick Murney

Bart Evans

Sherry Burnett

For Your New Home Purchase orRe-Financing Needs See...

2006 S. Glenstone Ave. | 417.882.8111 | SFCbank.com

b e v a n s @ S F C b a n k . c o m sburnet [email protected]

Print Advertising

HBA MEMBERSHIP DIRECTORYDistributed at the HBA’s May Membership Meeting, HBA office and all monthly membership meetings through November (7 months). HBA Membership Directories are also available at the Launch Sponsors’ location(s).• •Widely•used•by•HBA•builders•and•other•members•in•the•field.• •Easily•fits•into•sun•visors•and•glove•compartments.• •QR-Code•delivers•smart•phone•access•to•HBA•Home•Pros•online.• •Only•Membership•Directory•advertisers•are•eligible•for•HBA•Home•Pros•ad•packages.

BLACK AND WHITE

Full Page Ad* - 3.5” x 8.75” Investment: $550

Half Page Ad* - 3.5” x 4.25” Investment: $300

Quarter Page Ad (Business Card Size)* - 3.5” x 2” Investment: $175

COLOR CENTER SECTION (Only 8 pages available) This center section has a yellow border to make it more visible. Full Page Ad - 3.5” x 8.75” Investment: $650 Half Page Ad - 3.5” x 4.25” Investment: $375

Quarter Page Ad (Business Card Size) - 3.5” x 2” Investment: $225

PREMIUM COLOR PAGES (2 pages available - Inside Front & Inside Back Cover) Back cover available to the Membership Directory Launch Sponsor. Full Page - (Bleed Only) 4.5” x 9.75”+ 1/8 bleed Investment: $700

Half Page - 3.5” x 4.25” Investment: $450

Quarter Page (Business Card Size) - 3.5” x 2” Investment: $275

*Ad located near your listing unless inside front, inside back cover or center color section.

Requirements/Deadlines: PDF, TIF, JPG, files at least 300 dpi.Reservation Deadline: First of April. Artwork Deadline: last week of April.

Full Page AdColor available in the Center Section and Covers. Bleed only available on Covers.

Quarter Page - Business Card SizeColor ONLY on Inside Covers and Center Color Section.

Half Page AdColor ONLY on Inside Covers and Center Color Section.

HBA Membership Directory

13

iFINDAPRO AdBONUS Ad on iFINDAPRO plus the additional recognition seen below(see electronic Advertising on page 8).


Communications Development MARKETING PARTNERSHIP OPPORTUNITIES

Your membership with the HBA of Greater Springfield entitles you to special Marketing Partnership Discounts when you work with the retained contract marketing firmof the HBA. If you have a need for services like these, contact the HBAfor special members-only pricing.

VIDEO1 Location Video: Shoot/Edit 2-3 minute video (single location) $1,000 YOUR HBA Members-Only DISCOUNTED Rate $750

2 Location Video: Shoot/Edit 2-3 minute video (two location) $1,400 YOUR HBA Members-Only DISCOUNTED Rate $1,050

30 Second Web/TV Spot: Shoot/Edit 30 second video (single location) $1,000 YOUR HBA Members-Only DISCOUNTED Rate $750

BROCHUREDetails: 8.5 X 11 Trifold Brochure Layout & Design $1,000 YOUR HBA Members-Only DISCOUNTED Rate $750

AD LAYOUT/DESIGNDetails: Ad Layout & Design $400 Your HBA Members-Only Rate $300

POWERPOINT PRESENTATIONDetails: PowerPoint Presentation $600 Your HBA Members-Only Rate $450

LOGO DESIGN Details: Original Logo Design $700 Your HBA Members-Only Rate $525

PHOTOGRAPHY Details: Photography $600 Your HBA Members-Only Rate $450

The HBA of Greater Springfield logo must be displayed at least 100 pixels tall for a minimum of 4 seconds in video and no smaller than 1/2 inch tall in print material to receive discounts.

HD video will be shot at one location like a building site or your business. It can include customer or staff interviews. You will receive DVD and internet link to download.

Includes concept, assistance with copy, layout and design of print ready product.Printing not included.

HD commercial includes script, concept, videography and editing. Finished product can be used on TV or internet.

Includes concept, assistance with copy, layout/design of print-ready product sized accordingly.Additional cost for multiple sizes.

Includes background design, title pages, content assistance, application of photos, graphs, etc.

HD video shot at two locations. Multiple sites or two different shoots at the same location (i.e. before and after.) Includes customer/staff interviews. DVD and internet link for download.

Includes half day of photography on site (half day includes travel time) and photo editing of 12 photos. Receive 12 photos electronically for print, internet or other.

Includes consultation to determine desired style. 2-3 versions and two rounds of revisions.

14

Call 417.881.3711. Ask about Home Show Points and HBAHomePros Keywords.15

YOUR SPONSORSHIPS & ADVERTISING

SPONSORSHIP STAR PACKAGES oStar Sponsorship Package (3% Discount 3% Bonus Credit) o2 Star Sponsorship Package (6% Discount 6% Bonus Credit) o3 Star Sponsorship Package (9% Discount 9% Bonus Credit) o4 Star Sponsorship Package (12% Discount 12% Bonus Credit)

MAjOR EVENT GOLD SPONSOR oHome Show Event Sponsor oParade of Homes Event Sponsor oHome Remodeling EXPO Event Sponsor

MAjOR EVENT SILVER SPONSOR oHome Show Pre-Show Party oHome Show Vendor Lounge oRemodeling EXPO Vendor Lounge

CAPTIVE AUDIENCE SPONSORS HBA Leadership oBoard Meetings oExecutive Committee Meetings My HBA Luncheon oQuarterly Luncheon Remodelors™ Council oRemodelors™ Council Meetings General Membership Event oLook Ahead Meeting oSpeaker To Be Determined oFall Construction Forecast oChristmas/Annual Award Banquet Builder Event oBuilder Breakfasts oParade Builder Luncheon oRemodelers Only Luncheon Hosted General Membership Event oMembership Directory Launch Party oMember Engagement Mixer Open Months To Sponsor o February oMarch o June o July oOctober oNovember

SPECIALTY SPONSORS Golf Tournament oSpring Golf oFall Golf Housing & Construction Conference oEvent Sponsor Fishing Tournament oSpring Fishing oFall Fishing Education oPlease contact me to create a custom package

SUBSIDIARY SPONSORS Coalition for Building A Better Tomorrow oAdvocacy Champion Investor oAdvocacy Sustaining Investor oLegislative Day Supporting Sponsor HBA Charitable Foundation oMini Golf Event Sponsor oMini Golf Longest Drive Simulator Sponsor oMini Golf Hole Sponsor

ELECTRONIC ADVERTISING Banner Ads oHome Page Banner Ad oWeb Tools Banner Ad oHome Remodeling EXPO Banner Ad oHome Show Banner Ad oParade of Homes Banner Ad Display Ads oFeatured Member Ad oBasic Link - iFINDAPRO oSidebar Ad oiFINDAPRO Membership Directory Ad oiFINDAPRO Membership Directory Golden Ad oContact me About Adding iFINDAPRO Keywords Housing e-News Weekly oBanner Ad oSidebar Ad oFooter Ad oAdvertorial a la carte House Warming News oInterested in Participating - Contact Me

PRINT ADVERTISING Housing News Quarterly oFull Page Display Ad or Advertorial oFull Page Pull Out oBottom Front Cover Banner Ad oInside Banner Ad oFloating Ad HBA Event Magazine Must call for Premium Ad Space (881.3711) o1/6 Horiz o1/6 Tall o1/3 Horiz o1/3 Tall o1/2 Horiz o1/2 Island (Tall) o2/3 Sq o2/3 Tall oFull Page Page Requested____ HBA Membership Directory Standard Black and White Ad oFull Page oHalf Page oQuarter Page Color Center Section oFull Page oHalf Page oQuarter Page Premium Color Pages oFull Page oHalf Page oQuarter Page

COMMUNICATIONS DEVELOPMENT Check anything of interest below to be contacted oVideo oBrochure oAd Layout/Design oPowerPoint Presentation oLogo Design oPhotography oWeb Development oSocial Media

Name ______________________________________________Company ___________________________________________Email _______________________________________________Work Phone _________________________________________ Mobile Phone ________________________________________Social Media Contact _________________________________What form of communication do you prefer? (select multiple)oText Message oWork Call oMobile Call oEmail oSocial Media

Sign Up - Rip Out - Get to the HBA ASAP

SIGN ME UP

Call 417.881.3711. Ask about Home Show Points and HBAHomePros Keywords.#8-2012 - Packages and Pricing in this catalog are subject to change.

ADVERTISING AND SPONSORSHIP TESTIMONIALS

Since adding a Banner Ad to the Home Page of SpringfieldHBA.com and a Web Link to iFINDAPRO I have seen a noticeable increase in web traffic. Approximately 75% of traffic to my site originates from SpringfieldHBA.com. I am sure the addition of a few Keywords to iFINDAPRO will continue to help referrals come my way.

Electronic advertising on SpringfieldHBA.com compliments my print advertising in the HBA Event Magazine which is a great way to make my presence known at the HBA Events.

I consider these to be nice little bonuses to my HBA Membership.

Jason BekebredeMonticello Homes & Development

We started our business back in 2008 and were hesitant to advertise in the HBA Event Magazine because sign-up came just a few months after we started the business. Since we reserved booth space for the 2009 Home Show we felt it would be a great way to reinforce our presence as well as a way to be in the Parade of Homes and Home Remodeling EXPO with a single publication. Even though we had limited funds we believe it was a great investment. Unfortunately we had to pass on the HBA Event Magazine advertising back in 2010, but we purposefully budgeted funds for the 2011 and 2012 magazine to make sure we are in.

We know the advertising is working because a number of people have kept the HBA Magazine and brought it in with them to our showroom. We may not always receive a direct lead from our ad, but we know that it is being seen and the additional reinforcement of our company name and image will assist in a quality lead.

Matt and Shelly WehnerCabinet Concepts by Design

I chose to become an Advocacy Champion Investor in the Coalition for Building a Better Tomorrow because I support “fighting the good fight” for builders through the HBA’s regulatory, legislative, and political advocacy. As a ‘thank you’ to advocacy champions, the HBA arranges one-on-one and small group access for us with leading builder members. Through these meetings, I’ve earned new business from two builders who care about my support of their advocacy efforts. I am an Advocacy Champion because what matters to builders matters to me. Getting new business out of the deal just makes it that much better!

Bryan TidwellTidwell Concrete, Inc.

What matters to home builders matters to Meek’s. Every day, political, regulatory and legislative forces conspire to threaten builders’ businesses. That’s why HBA advocacy is what matters most to HBA builders. And it matters to me too. My business depends on their business – and that depends on HBA advocacy. That’s why I’m proud to be an Advocacy Champion Investor in the Coalition for Building a Better Tomorrow. The HBA gives advocacy champions exclusive access to leading builders in the industry. It’s a great way to let builders know that Meek’s cares about what they care about most: advocacy.

Charlie MeekMeek’s – The Builders’ Choice

We at Herrman Lumber Company believe the HBA of Greater Springfield has always had our best interest in mind as they look out for both builders and suppli-ers. NAHB Education was one of the ways we felt the HBA was providing valuable knowledge and serving as a resource for HBA Members. So we approached the HBA to develop an Education Sponsorship. In a short time the HBA had a plan in place and worked with us to further develop the sponsorship. Herrman Lumber is proud to support HBA builders as they pursue professional designa-tions, and distinguish them-selves from their competition. We are excited to explore new HBA sponsorships that will help HBA Members and the Building Industry.

Josh BryanHerrman Lumber Company

A few years ago we approached the HBA with the idea of sponsoring the HBA Membership Directory. The HBA staff worked with us to make our sponsorship just what we needed it to be. Our HBA always looks for ways to deliver extra value for the sponsorships that Southern Supply and Southern Materials are a part of. They even worked with us to expand our Membership Directory sponsorship to include iFINDAPRO.com, the electronic searchable version of the directory.

In addition to our Membership Directory Launch Sponsorship, our investment in the CBBT as an Advocacy Champion Investor helped us connect directly with leading HBA Builders in a more personal environment, while also having some fun and supporting what matters most to builders: HBA Advocacy.

Jill Squires-Vincel•• Southern Supply Company Jim Squires•• Southern Materials Company

Documents

HBA Sponsorships + Advertising Discounts & Tools