HCI Webinar: Exploring Community Mobilization Together May 14, 2014

HCI Webinar: Exploring Community Mobilization

Together

May 14, 2014

Jeff Usher, Kansas Health Foundation

Amy Delamaide & Joyce McEwen Crane, Center for Community Support and Research, Wichita State University

Presenters

• Provide a working definition of community mobilization as it relates to the Community Change Framework and your policy priority work

• Increase understanding of how to activate networks and individuals through mobilization

• Create a networking opportunity for Leadership Teams to learn from each other and explore ideas together

Purposes

Community Change Framework

Environment that Supports

Community Health Policies

Community Mobilization

Community Education

Advocacy with Organizational

Decision Makers

Educating Government Policymakers

DefinitionCommunity mobilization is a dynamic process that involves planned actions to reach, influence, enable, and involve key segments of the community in order to collectively create an environment that will effect positive behavior and bring about desired social change.


What does community mobilization look like?Hierarchy of roles/actions•Attenders

• Physically present at meetings

•Learners• Demonstrates learning about targeted topics

•Responders• Respond to requests to take targeted action

•Actors• Independently initiate targeted actions

•Mobilizers• Invites others to take targeted actions


Pre-work: •The leadership team educates a

community garden group about the development of a food council.

•LT asks them to educate others.

Then community mobilization happens when:•The garden group educates others about the food council.•The garden group develops a practice of bringing discussion of policies to the food policy council once it forms.

Community Mobilization Examples

Pre-work:•Leadership team sponsors a 5k walk to promote awareness

of a master bike/walk plan. •At the walk, leadership team asks walkers to organize a walk audit through their neighborhood.

Then community mobilization happens when:•Community organized walk audit occurs.


Pre-work:•LT updates the chamber of commerce on the master bike/ped plan. •LT asks the chamber to ... What could this LT ask of the chamber?Then community mobilization happens when:


Pre-work:•LT updates the chamber of commerce on the master bike/ped plan. •LT asks the chamber to ... What could this LT ask of the chamber?Then community mobilization happens when:•What could community mobilization look like here?


Pre-work:•LT updates the chamber of commerce on the master bike/ped plan. •LT asks the chamber to identify how they can demonstrate support for the plan.Then community mobilization happens when:•The Chamber writes a letter in support of the plan.•A local business adds a bike rack.


Pre-work:•LT educates key stakeholders about new healthy vending and concessions options. •LT asks key stakeholders to ... What could this LT ask of key stakeholders? Then community mobilization happens when:


Pre-work:•LT educates others about new healthy vending and concessions options. •LT asks key stakeholders to ... What could this LT ask of key stakeholders? Then community mobilization happens when:•What could community mobilization look like here?


Pre-work:•LT educates others about new healthy vending and concessions options. •LT asks key stakeholders to help identify, select, and advocate for healthier items.Then community mobilization happens when:•Vending machine operators identify healthy options.•Concession vendors set up a taste test at the park.


Pre-work:•LT sends press release to the media about a ‘safe routes to school’ planned activity.•The press release asks members of the media to do ... What?Then community mobilization happens when:


Pre-work:•LT sends press release about a safe routes to school plan activity to the media. •The press release asks members of the media to do ... What?Then community mobilization happens when:•What could community mobilization look like here?


Pre-work:•LT sends press release about a safe routes to school plan activity to the media. •The press release asks for members of the media to cover an upcoming LT activity. Then community mobilization happens when:•The media covers the activity.*•After reading the story, parents initiate a walking school bus of their own accord.


• Let’s hear from a couple of communities!


What does community mobilization

look like in your community?

Discussion Questions

What about mobilizing others has challenged you

the most?


What mobilization efforts have you found to be

most successful in your community?


What are your next steps with regard to mobilizing others to make progress on your policy priority?


• Closing remarks• Look for a survey• Announcements

Wrap-Up

Documents

HCI Webinar: Exploring Community Mobilization Together May 14, 2014