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HCOM 420: Communication Theory Welcome!. Agenda. The Course The Study of Communication Our Rhetorical Tradition. Purposes:. To equip you with a general knowledge of communication theory; To prepare you to select and use research to explain communication phenomena; - PowerPoint PPT Presentation
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HCOM 420: HCOM 420: Communication Communication
TheoryTheoryWelcome!Welcome!
AgendaAgenda The CourseThe Course The Study of CommunicationThe Study of Communication Our Rhetorical TraditionOur Rhetorical Tradition
Purposes:Purposes:1.1. To equip you with a To equip you with a
general knowledge of general knowledge of communication theory;communication theory;
2.2. To prepare you to select To prepare you to select and use research to and use research to explain communication explain communication phenomena;phenomena;
3.3. To prepare you to To prepare you to evaluate existing evaluate existing communication theories communication theories and meta theories;and meta theories;
4. To enhance your ability 4. To enhance your ability to develop persuasive to develop persuasive scholarly arguments scholarly arguments about theoryabout theory
Purposes:Purposes:1.1. To equip you with a To equip you with a
general knowledge of general knowledge of communication theory;communication theory;
2.2. To prepare you to select To prepare you to select and use research to and use research to explain communication explain communication phenomena;phenomena;
3.3. To prepare you to To prepare you to evaluate existing evaluate existing communication theories communication theories and meta theories;and meta theories;
4. To enhance your ability 4. To enhance your ability to develop persuasive to develop persuasive scholarly arguments scholarly arguments about theoryabout theory
Translation1. To teach you theories I think you need to know
Purposes:Purposes:1.1. To equip you with a To equip you with a
general knowledge of general knowledge of communication theory;communication theory;
2.2. To prepare you to select To prepare you to select and use research to and use research to explain communication explain communication phenomena;phenomena;
3.3. To prepare you to To prepare you to evaluate existing evaluate existing communication theories communication theories and meta theories;and meta theories;
4. To enhance your ability 4. To enhance your ability to develop persuasive to develop persuasive scholarly arguments scholarly arguments about theoryabout theory
Translation1. To teach you theories I think you need to know2. To let you know how to link communication research to communication theory
Purposes:Purposes:1.1. To equip you with a To equip you with a
general knowledge of general knowledge of communication theory;communication theory;
2.2. To prepare you to select To prepare you to select and use research to and use research to explain communication explain communication phenomena;phenomena;
3.3. To prepare you to To prepare you to evaluate existing evaluate existing communication theories communication theories and meta theories;and meta theories;
4. To enhance your ability 4. To enhance your ability to develop persuasive to develop persuasive scholarly arguments scholarly arguments about theoryabout theory
Translation1. To teach you theories I think you need to know2. To let you know how to link communication research to communication theory3. To teach you how to judge which theories are valuable and which are B.S.
Purposes:Purposes:1.1. To equip you with a To equip you with a
general knowledge of general knowledge of communication theory;communication theory;
2.2. To prepare you to select To prepare you to select and use research to and use research to explain communication explain communication phenomena;phenomena;
3.3. To prepare you to To prepare you to evaluate existing evaluate existing communication theories communication theories and meta theories;and meta theories;
4. To enhance your ability 4. To enhance your ability to develop persuasive to develop persuasive scholarly arguments scholarly arguments about theoryabout theory
Translation1. To teach you theories I think you need to know2. To let you know how to link communication research to communication theory3. To teach you how to judge which theories are valuable and which are B.S.4. To help you select theories to explain specific communication encounters and to be able to justify your choices
AgendaAgenda The CourseThe Course The Study of The Study of CommunicationCommunication
Our Rhetorical TraditionOur Rhetorical Tradition
The Communication The Communication FieldField
defined: the study of the defined: the study of the process by which people process by which people exchange and assign meaning to exchange and assign meaning to messagesmessages
message-related behaviormessage-related behavior message sciencemessage science
General CommunicationGeneral CommunicationEducationLawMinistryBusinessTraining and
developmentSalesCommunity relationsManagement
A Model of CommunicationA Model of Communication
A Model of CommunicationA Model of Communication
S
A Model of CommunicationA Model of Communication
S M
A Model of CommunicationA Model of Communication
S M C
A Model of CommunicationA Model of Communication
S M C R
A Model of CommunicationA Model of Communication
S M C RFeedback
Ways of Looking at Ways of Looking at CommunicationCommunication
one-wayone-way interactioninteraction transactiontransaction
AgendaAgenda The CourseThe Course The Study of CommunicationThe Study of Communication Our Rhetorical TraditionOur Rhetorical Tradition
Overview of Our Overview of Our Rhetorical Rhetorical TraditionTradition
History of our fieldHistory of our field–GreeceGreece–RomeRome–Rise of Christianity and Rise of Christianity and the Middle Agesthe Middle Ages–The Renaissance to ModernThe Renaissance to Modern–Contemporary timesContemporary times
Early StirringsEarly Stirrings
3000 B.C.E. Auctor ad 3000 B.C.E. Auctor ad KagemniKagemni
2675 Ptah Hotep2675 Ptah Hotep
Greece Tries Greece Tries DemocracyDemocracy Rule by the governed Rule by the governed tried in 500 BCEtried in 500 BCE
Trial by JuryTrial by Jury
Early Teachers Early Teachers Called SophistsCalled Sophists Travelled AroundTravelled Around Charged TuitionCharged Tuition
Early SophistsEarly Sophists Corax (470 BCE)Corax (470 BCE)Rhetorike TechneRhetorike TechneThe argument from probabilityThe argument from probability
Protagoras: The father of Protagoras: The father of debatedebate
and others . . . .and others . . . .
The Fab FourThe Fab Four
SocratesSocrates his student, Platohis student, Plato his student, Aristotlehis student, Aristotle his student, Alexander the his student, Alexander the GreatGreat
Aristotle and the study Aristotle and the study of communicationof communication
““Faculty of discovering in the Faculty of discovering in the particular case what are the particular case what are the available means of available means of persuasion”persuasion”
a branch of ethicsa branch of ethicsthe counterpart of dialecticthe counterpart of dialectic
Aristotle’s Responses to Aristotle’s Responses to Plato’s Attacks on Plato’s Attacks on Communication StudiesCommunication Studies
Not an artNot an art is a study, not just the is a study, not just the
practice ofpractice of persuasionpersuasion
No subject matter of its ownNo subject matter of its own the available means of the available means of
persuasionpersuasion No concern for the truthNo concern for the truth is the counterpart of is the counterpart of
dialectic (bydialectic (by which truth is which truth is discovered)discovered)
Aristotle’s Responses to Aristotle’s Responses to Plato’s Attacks on Plato’s Attacks on Communication StudiesCommunication Studies
Not confer powerNot confer power if it is disgrace for a man to not be able if it is disgrace for a man to not be able
to defend himself physically, it is a to defend himself physically, it is a worse disgrace not to be able to defend worse disgrace not to be able to defend himself through argument since himself through argument since argument is more characteristic of argument is more characteristic of humans humans
Not prevent suffering to innocentNot prevent suffering to innocent If it could prevent suffering of innocent, it If it could prevent suffering of innocent, it
could be used to help the guilty avoid justicecould be used to help the guilty avoid justice those things that are true and just arethose things that are true and just are
stronger than their opposites; failure of stronger than their opposites; failure of justice is caused by unequal advocacy justice is caused by unequal advocacy
Canons of RhetoricCanons of Rhetoric
InventionInvention ethosethos pathospathos
logoslogos ArrangementArrangement StyleStyle DeliveryDelivery MemoryMemory
The Roman TraditionThe Roman Tradition
World’s first World’s first newspaper, Acta newspaper, Acta DiurnaDiurna
CiceroCicero QuintilianQuintilian
Cicero’s Teachings in Cicero’s Teachings in CommunicationCommunication
Cicero’s exciting life (106-43 BCE)Cicero’s exciting life (106-43 BCE) Communicators must develop Communicators must develop
vast knowledgevast knowledge Types of styleTypes of style PlainPlain MiddleMiddle GrandGrand Artful DiffidenceArtful Diffidence
QuintilianQuintilian First public school teacher: First public school teacher: the Institute of Oratory the Institute of Oratory (70-73)(70-73)
Vir bonusVir bonus concern for stock issues concern for stock issues and organization very greatand organization very great
end of the classical periodend of the classical period
Rise of Christianity Rise of Christianity
Many different Christian sects:Many different Christian sects: MarcionsMarcions DocetistsDocetists ThedotiansThedotians PatripassionsPatripassions MartynusMartynus GnosticsGnostics ValentiniansValentinians ManichaeiansManichaeians
Constantine and the Rise Constantine and the Rise of the Dark Agesof the Dark Ages
313 Constantine and 313 Constantine and Licinius issue the Licinius issue the Edict of MilanEdict of Milan
The Church outlaws The Church outlaws and “pagan” and “pagan” writingswritings
The “Dark Ages” The “Dark Ages” begin begin
Augustine “Christianizes” Communication, Saves the Field,
and (probably) the Roman Catholic Church
Content and Invention: Gospels Style: Letters of Apostles
The Church Starts The Church Starts UniversitiesUniversities The Church adopts the philosophy of The Church adopts the philosophy of
scholasticismscholasticism Students study matters of church Students study matters of church
doctrine on all subjectsdoctrine on all subjects In 1210 and 1215 the Church In 1210 and 1215 the Church
confronts teachings of Aristotle, confronts teachings of Aristotle, Cicero and the classicsCicero and the classics
Communication as a Communication as a Core Subject among the Core Subject among the Liberal ArtsLiberal Arts Trivium:Trivium: LogicLogic GrammarGrammar RhetoricRhetoric Quadrivium:Quadrivium: ArithmeticArithmetic GeometryGeometry AstronomyAstronomy MusicMusic
Communication as a Core Study in the Early
Universities
Tradition of Tassel Color Silver
Students Study with Students Study with Syllogistic DispuationSyllogistic Dispuation
Disputation on matters of Church Disputation on matters of Church doctrinedoctrine
syllogism e.g.,syllogism e.g., MP: All God’s actions are credible.MP: All God’s actions are credible. mp: Miracles are God’s actions.mp: Miracles are God’s actions. C: Therefore, miracles are credible.C: Therefore, miracles are credible. All disputaiton in LatinAll disputaiton in Latin
The Development of Cheap The Development of Cheap Paper and the Paper and the RenaissanceRenaissance
A Use for the printing pressA Use for the printing press Publications in local languagesPublications in local languages Replacement of disputation Replacement of disputation
with the term paperwith the term paper
Ramus and the Ramus and the Emasculation of Emasculation of Communication StudiesCommunication Studies
Peter Ramus Peter Ramus (1550 + )(1550 + )
Invention and Invention and Arrangement Arrangement go to Logicgo to Logic
Style and Style and Delivery go to Delivery go to CommunicatioCommunicationn
Elocutionists and Elocutionists and Speech and Hearing Speech and Hearing ScienceScience
Elocutionists: Richard Sherry Elocutionists: Richard Sherry (1550)(1550)John Bulwer’s John Bulwer’s Chirologia . . . Chirologia . . . and Chironomiaand Chironomia (1644) (1644)
Speech and Hearing ScienceSpeech and Hearing ScienceThomas Braidwood founds Thomas Braidwood founds institute (1760)institute (1760)
de l’Epee founds sign language de l’Epee founds sign language schoolschool
Bacon and the Rise of Faculty Psychology in Communication
reason -- --imaginationwill --
Colonial Influences
Campbell (1776): Philosophy of Rhetoric– purposes: enlighten understanding, please imagination,
move passions, influence will– perspicuity
Blair (1783): Lectures on Rhetoric and Belles Lettres
Whately (1828): Elements of Rhetoricargumentation, presumptions
Academic Debate Pushes Academic Debate Pushes Emergence of thge FieldEmergence of thge Field
Harvard’s ”Spy Club” founded Harvard’s ”Spy Club” founded before the American Revolutionbefore the American Revolution
First intercollegiate debate: First intercollegiate debate: November 29, 1872 between November 29, 1872 between Northwestern University and Northwestern University and Chicago UniversityChicago University
First debate tournament in First debate tournament in Winfield, Kansas, on March 14-Winfield, Kansas, on March 14-16, 1923 16, 1923
Rise of Rise of Communication Communication DepartmentsDepartments
First Master’s thesis First Master’s thesis completed by H. S. Buffum completed by H. S. Buffum at the University of Iowa at the University of Iowa (1902)(1902)
First Ph.d. awared to First Ph.d. awared to Sara Stinchfield-Hawke at Sara Stinchfield-Hawke at University of Wisconsin University of Wisconsin (1922)(1922)
Kenneth Burke’s Kenneth Burke’s Dramatistic PentadDramatistic Pentad Assumption: all people are Assumption: all people are
pretty much the samepretty much the same where there is identification, where there is identification,
there is communicationthere is communication where there is where there is
communication, there is communication, there is persuasionpersuasion
The Dramatistic The Dramatistic PentadPentad SceneScene ActAct AgentAgent AgencyAgency PurposePurpose
AGENDAAGENDA Development of the Field Development of the Field HistoricallyHistorically
Applications todayApplications today Development of the Field Development of the Field TodayToday
Take a Take a Break!Break!