HD Group Guide 2017 · • Social media graphics (Facebook, Twitter and Instagram) and suggested wording/hashtags • Local advertising graphics • Complete web product images and

HD Group Guide 2017

3

Welcome...

What we love to do for you...• Same day dispatch and next day delivery*• No minimum order quantities• 10% staff incentive scheme• 10% returns allowance• 50% local advertising contribution • Free in-store marketing support• Free social, web and paper marketing support• Exceptional and dedicated Brand Manager team• Regular promotions (at least part-funded by HD Group) across all brands to drive constant sell-through• Free and unique market-leading point-of-sale solutions• Attractive branded furniture deals• The constant and tireless nurturing of our creations – Hot Diamonds, Emozioni and Anaïs Paris

Welcome to the HD Group Brand Guide 2017 – your one-stop-shop for all the information you need to optimise your sales across the exciting three brands in our portfolio: Hot Diamonds; Emozioni and Anaïs Paris.

Please read the following pages carefully.

At HD Group we aim to be the most flexible and friendly of jewellery companies to work with and we pride ourselves on providing our retail partners with the very best service we can. As a valued retail partner of HD Group, we will not let you down on service and quality of product - this is something we take very seriously indeed.

In reciprocation, we would ask that you pay particular attention to the ‘merchandising guidelines’ section of this catalogue.

We need to ensure that all retail partners standardise their branded displays according to our guidelines so that we can optimise sales. Even more importantly, we need to create and maintain strong jewellery brands in the UK market through standardisation from one point-of-sale to another. If we all work together on this, we will all be better off as a result!

Thank you so much for your help and for the continued loyalty you show towards HD Group and our three brands!

Yours sincerely,

Sanford SimpSon

* Standard conditions apply.

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New! Promotions with marketing packs on each band every 4 months

Staff incentive scheme

Free marketing collateral

50% local advertising contribution

10% returns allowance

Furniture deals

Display instructions

How to sell Hot Diamonds

How to sell Emozioni

How to sell Anaïs Paris

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16

18

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Contents

We are thrilled to announce that we will be running promotions every 4 months on all 3 brands: Hot Diamonds, Emozioni and Anaïs Paris.

Each promotion on each brand will be supported by one of our fabulous new marketing packs which we will send directly to your store/head office.

These packs include a USB which will contain all of the marketing creative you need to promote the offers effectively within all of your marketing channels:

• In-store graphics• Web banner graphics and email campaign templates• Social media graphics (Facebook, Twitter and Instagram) and suggested wording/hashtags• Local advertising graphics• Complete web product images and product specifications across full range

Please utilise these packs to the full – they will really help optimise the sales of each brand throughout the year!

marketing packs on each brand

ew promotions with

code quantity description in catalogue

value at retail price (free items given away in consumer launch packs have a zero value)

total line value at retail price

sales person (if you want to log this information)

have you attached your till receipt? (please tick once attached)

GRAND TOTAL:

10% OF GRAND TOTAL FOR JEWELLERY CLAIM:

STAFF INCENTIVE SCHEME ORDER FORMcode quantity description

in cataloguevalue at retail price total line value at

retail price

GRAND TOTAL: (MUST BE EQUAL TO OR LESS THAN THE 10% OF GRAND SALES TOTAL FOR JEWELLERY CLAIM)

HDG

STAF

F1

PAG

E 2/

2

Please send forms to: FAO Accounts, Historic Originals, Unit A1 Worton Grange Estate, Worton Drive, Reading, Berkshire, RG2 0TG.Any queries, please call customer services on 0118 975 3331 or email [email protected]

STAFF INCENTIVE SCHEME SALES EVIDENCE FORM

PERIOD: (e.g. September/October 2015)

STORE NAME:

STORE CONTACT NAME:

STORE CONTACT TELEPHONE:

(e.g.)

code quantity description in catalogue

value at retail price (free items given away in consumer launch packs have a zero value)

total line value at retail price

sales person (if you want to log this information)

have you attached your till receipt? (please tick once attached)

DP565 2 Bee pendant £69.95 £139.90 Anne

PAG

E 1/

2

(staff order form overleaf)

7

ree Marketing Collateral for your

storeWe are happy to provide you with beautiful marketing collateral for

your store completely free of charge. To order please call our customer services team on 01189 753331

/ email [email protected]

taff Incentive Scheme

• We have included a staff incentive scheme form for each brand within this pack

• Simply complete the appropriate form as you sell your jewellery and send to Hot Diamonds, with your till receipts, at the end of each 3 month period.

• The form section also contains an order form so you can easily request the jewellery you want when you submit your form.

• The 3 month rolling periods are as follows:

Period 1: Jan/Mar Period 2: April/Jun Period 3: Jul/Sep Period 4: Oct/Dec

Your forms from the previous quarter incentive must be sent in and received by the 15th of the following month. For example Jan/Mar period should be sent in by 15th April.

You can earn 10% of the value of your Hot Diamonds, Emozioni and Anaïs Paris sales to spend on your very own HD Group jewellery collection, by participating in the staff incentive scheme.

PLEASE NOTE: YOUR SALES ON EACH BRAND NEED TO EXCEED £750 FOR THE PERIOD FOR YOU TO BE ABLE TO CLAIM YOUR STAFF INCENTIVE REWARD.

YOUR FORMS MUST BE RETURNED WITHIN 2 WEEKS OF THE END OF EACH 3 MONTH PERIOD.

Real diamonds in every design...





6362Hot DiamondsHot Diamonds

TrendNEWCOLLECTION

newPARADE

BraceletRose Gold PlatedDL534– £159.95/€208

newPARADE

BraceletDL533 – £129.95/€169 9

A7 VISUAL FOR ACRYLIC STRUT1617ACRYLA7HD105MM (W) X 77MM (H)(ACTUAL SIZE)

A8 VISUAL FOR ACRYLIC STRUT1617ACRYLA8HD52MM (W) X 77MM (H)(ACTUAL SIZE)

A1 WALL POSTER1617WALLA1HD594MM (W) X 841MM (H)

HOT DIAMONDS CATALOGUEAW16TCHD

A2 WALL POSTER1617WALLA2HD 420MM (W) X 594MM (H)

PULL UP POSTER1617PULLUPHD850MM (W) X 2000MM (H)

ot DiamondsMarketing Collateral

TO ORDER CALL 0118 975 3331 OR EMAIL [email protected]

VOTED BY THE UK CONSUMER (PROFESSIONAL JEWELLER SURVEY) - THANK YOU FOR VOTING FOR US!

FASHION Jewellery Collection OF THE YEAR 2015

Quattro is a stunning new coin concept from Emozioni.

It takes the collection to a new level, where FOUR FABULOUS

LOOKS ARE DELIVERED BY ONE BEAUTIFUL COIN.

Quattro is effortlessly versatile, wonderfully crafted and extraordinarily elegant.

uattro

45

AUTUMN/WINTER

2016

DE460£39.95/€48

DE456£39.95/€48

DE458£49.95/€60

DE462£39.95/€48

DE454£39.95/€48

DE461£49.95/€60

DE457£49.95/€60

DE459£59.95/€72

DE463£49.95/€60

DE455£49.95/€60

Giove Turquoise

ScintillaChampagne

Giove Pearl

Scintilla

Giove Fantasy

Rose Gold Plated

Rose Gold Plated

Rose Gold Plated

Rose Gold Plated

Rose Gold Plated

newadditions

Crafted from STERLING SILVER, with rose

gold plated and yellow gold plated options

coin worthGet your

up to

Free£50/€60

SEE REVERSE FOR DETAILS

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Marketing Collateral

mozioni

EMOZIONI CATALOGUEAW16TCEMO

EMOZIONI WISH LISTAW16WLEMO

A6 GRAPHICS Q1 PROMOTIONS FREE COIN OFFER

PULL UP POSTER1617PULLUPEMO 850MM (W) X 2000MM (H)

A2 WALL POSTER1617WALLA2EMO 420MM (W) X 594MM (H)

A1 WALL POSTER1617WALLA1EMO 594MM (W) X 841MM (H)


Sterling SilverEX118

£34.95/€42

Rose Gold PlatedEX119

£39.95/€48


£34.95/€42


£39.95/€48


£34.95/€42


£39.95/€48


£34.95/€42


£39.95/€48

CrownRose QuartzWisdom

Symbols

WishboneGreen AventurineLuck

CrossGarnetFaith

KeyBlue AgateSelf Realisation

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K E E P E R SAdorned with a precious diamond, your Anaïs keeper is the sanctuary

for your treasured charms.

07

GARNETJANUARY

GREEN AVENTURINEMARCH

BLUE AGATESEPTEMBER

AMETHYSTFEBRUARY

MOONSTONEJUNE

ROSE QUARTZOCTOBER

EMERALDMAY

RED CARNELIANJULY

CITRINENOVEMBER

WHITE TOPAZAPRIL

PERIDOTAUGUST

BLUE TOPAZDECEMBER

Your

Precious Birthstone Gems

1617

A7GR

APHA

N

AUTUMN/WINTER 2016/17

1617

A6GR

APHA

N

WELCOME to the world of

Your unique Anaïs collection recounts

your beautiful story.

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naïs Paris Marketing Collateral

ANAÏS PARIS CATALOGUEAW16TCAN

BIRTHSTONE COLLECTION VISUAL1718LOWGAN150MM (W) X100MM (H)

BIRTHSTONE GEM VISUAL 1617A7GRAPHAN105MM (W) X74MM (H)

A6 VISUAL FOR ACRYLIC STRUT1617A6GRAPHAN105MM (W) X 148MM (H)

BESPOKE “CEILING TO FLOOR” LIGHT BOX


ANAÏS PARIS WISH LISTAW16WLAN

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We are very happy to continue to offer our popular 50% local advertising solution which supports our retailers in advertising our brands in the local press. We have a stunning local advertising template ready to go for each brand, just waiting for your logo and store details to be added!

All you need to do is contact our customer services team on 01189 753331/ [email protected] and we will get started on designing your advert with your details included.

Please obtain the file specification, dimensions and bleed requirements from the magazine and then order according to the contact instructions above, including this information for quick electronic supply.

To Claim your 50% contribution please send a copy of the advertisement with a copy of the invoice you receive from your publisher to: Retailer Marketing Support; HD Group: Unit A1 Worton Grange Estate; Worton Drive; Reading. RG2 0TG and we will credit your account with 50% of this amount up to £150.

Local Advertising c o n t r i b u t i o n

50%

Returns Allowance10%

Every May and June, we allow our retailer partners to return jewellery to a value of 10% of their sales during the April to March period of the previous financial year.

Simply contact our finance team at the start of May of each year (01189 9754243 / [email protected]) and they will provide you with a returns allowance figure based on your previous year’s sales.

Decide what you want to return within this limit, complete the RAN that our finance team will send to you, and return your jewellery once the RAN has been authorised.

PLEASE NOTE: all items returned must be carefully packaged and received by HD Group in pristine and re-saleable condition.

URNITURE offersHD Group has created a fabulous array of stunning retail furniture proven to greatly enhance the sales of each of the three HD Group brands.

F

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19

For every £1000 you spend with HD Group during the 12 months after buying your furniture, we will deduct £100 from the cost of the furniture.

FOR EXAMPLE, if you purchased a display tower from HD group in June 2017 we would invoice you £1000 for the furniture. If you then spent £10,000 with us between June 2017 and May 2018, we would credit you £1000 in June 2018 and you would have received your furniture for free. If you spent £8000 during that period we would credit you £800 and your furniture would have cost you £200. Additional carriage charges will apply. THIS DEAL APPLIES TO ALL THE VARIANTS OF FURNITURE SHOWN BELOW. TO DISCUSS THESE DEALS, PLEASE CONTACT YOUR BRAND MANAGER (MAP ON PAGE 43).

he HD Group FURNITURE

ANAÏS CABINETSIZE: 111cm (H) X 100cm (W) X 60cm (D)

£2000/€2400

HOT DIAMONDS DISPLAY TOWERSIZE: 50cm (D) X 50cm (W) X 210cm (H)

£1000/€1200

HOT DIAMONDS SHOP IN SHOPMIDDLE C UNIT SIZE: 35cm (D) X 122.5cm (W) X 230cm (H)

SIDE A UNITS SIZE: 25cm (D) X 40cm (W) X 230cm (H)MIDDLE C UNIT: £2000/€2400 (UK ONLY)

SIDE A UNIT X2: £900/€1080 EACH (UK ONLY)

A UNITA UNITC UNIT

EMOZIONI DISPLAY TOWERSIZE: 50cm (D) X 50cm (W) X 210cm (H)

£1000/€1200

FURNITURE OFFER (applies to all furniture types). See page 18 for details.

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MerchandisingInstructionsow to Set up your HD Displays

TO ORDER CALL 0118 975 3331 or CONTACT your brand manager (see page 43). TO ORDER CALL 0118 975 3331 or CONTACT your brand manager (see page 43).

Hot Diamonds Standard Point-of-Sale

Please ensure your standard Hot Diamonds point-of-sale is set up exactly as per the image below. Please do not deviate at all from this instruction as we need to carefully standardise our presentation throughout the UK.

Hot Diamonds Display Tower

Please ensure your standard Display Tower point-of-sale is set up exactly as per the image beside. Please do not deviate at all from this instruction as we need to carefully standardise our presentation throughout the UK.

Hot Diamonds Shop In Shop

Please ensure your Shop-in-Shop Hot Diamonds point-of-sale is set up exactly as per the image below. Please do not deviate at all from this instruction as we need to carefully standardise our presentation throughout the UK.

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MerchandisingInstructionsow to Set up your Emozioni Displays

Emozioni Standard Point-of-Sale

We will be sending you new props for your Emozioni display in early February 2017 and these will arrive with a merchandising guide to help you make the necessary changes to your current displays. This new display will accommodate a new price presentation strategy. Please see below for how this new point of sale should be set-up.

Emozioni Standard Display

Please ensure your new Emozioni point-of-sale is set up exactly as per the image below. Please do not deviate at all from this instruction as we need to carefully standardise our presentation throughout the UK.

Emozioni Display Tower

We will be sending you new props for your Emozioni DT Display in early February 2017.

Please ensure your new Emozioni DT point-of-sale is set up exactly as per the image below. Please do not deviate at all from this instruction as we need to carefully standardise our presentation throughout the UK.

A6 quarterlypromotionalgraphic

A6 quarterlypromotionalgraphic

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MerchandisingInstructionsow to Set up your Anaïs Paris Displays

When you order our Anaïs Paris collection, you will be sent 2 displays. One high display to place in your window, and one low display to place in your cabinet. Your Anaïs cabinet will be sent separately.

• Please pay particular attention to where the birthstone charms are located and where all of the supporting marketing graphics are located.• Please note: each charm is delivered with its own brown description tag.• This should be placed in the rectangular recess on the POS underneath the charm so that the consumer can see clearly what the charm symbolises and what the gemstone that accompanies the charm is.• We strongly recommend both the window (tall) and internal (short) display is fully utilised.• We also strongly recommend the use of our branded furniture and branded light box to promote the brand.

Anaïs Standard Point-of-Sale

Please ensure your Anaïs point-of-sale is set up exactly as per the image below. Please do not deviate at all from this instruction as we need to carefully standardise our presentation throughout the UK.

Please display Anaïs Paris according to the GUIDE shown below.

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OW TO SELL HOT DIAMONDS

Hot Diamonds is renowned world-wide for its superlative quality and wonderful gift wrap. It is important to ensure the attributes of Hot Diamonds are fully

explained to the consumer in order to help convert the sale.

Please use the five steps below to effectively communicate the quality of Hot Diamonds:

1. REAL DIAMONDSThere is a real diamond in every design (all of our diamonds adhere to the Kimberley Process and so are conflict free).

2. RHODIUM-PLATING Every design is rhodium-plated for long-lasting shine and tarnish prevention. Rhodium is a very expensive precious metal (far more expensive than gold) and so this attribute is one that many other silver brands are unwilling to match. Items with a gold finish are 18ct rose gold or yellow gold plated.

3. WORLD FAMOUS GIFT-WRAPEach Hot Diamonds purchase comes with world-famous gift-wrap making Hot Diamonds one of the most-loved gifting jewellery brands around today.

4. UK SUCCESS STORYHot Diamonds is a100% UK owned brand making it a fabulous UK success story.

5. LIFE TIME GUARANTEEHot Diamonds is so confident of its quality and longevity that it is happy to offer its consumers a no-quibble ‘life-time guarantee’ against manufacturing defects.

The key attributes of Jewellery

Buy any KEEPER plus any CHAIN and choose

a FREE coin worth up to £5016

17A6

OFF

EREM

O

FREE Coin

25mm Offer SAVE £40 / 33mm Offer SAVE £50

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OW TO SELL EMOZIONI

1. InterchangeabilityOf course, one of the key features of Emozioni is the interchangeable nature of the coin concept which allows the consumer to match their outfit or mood with the suitable coin, keeper and chain. This is the first attribute of the concept to explain to the consumer.

2. Free Coin OfferNext, it should be explained to the consumer that there is an introductory offer on Emozioni which allows the consumer to get their first coin for free (up to £50 for 33mm and £40 for 25mm) when the consumer buys any keeper and chain. Download your Coin Offer Claim Form at hotdiamonds.co.uk/retailerforms

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3. Free Jewellery BoxThe 3rd aspect of Emozioni that should be explained to the consumer is that they receive a fabulous free jewellery box with their first keeper, chain and coin purchase. This jewellery box will house their collection as they add to it over the months and years to come.

4. The JewelleryOf course, it is also essential to understand

the attributes of the jewellery

THE CHAINSChains are either 925 sterling silver (with rhodium plate), or gold-plate on 925 sterling silver.

THE KEEPERSAll keepers are adorned with a real 1pt diamond. All silver keepers are 925 sterling silver with a rhodium-plate or black rhodium plate. All rose-gold keepers are rose gold-plate on 925 sterling silver. All yellow-gold keepers are yellow-gold plate on 925 sterling silver. Reversible keepers contain a real 1pt diamond on one side and cubic zirconia on the other side.

OW TO SELL EMOZIONI

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THE BANGLES & BRACELETS

All bracelets are made from 925 sterling silver, with rhodium-plate or with rose-

gold plate accents. All bangles are made from stainless steel, with silver plate and

rose-gold or yellow-gold plate beads.

THE EARRINGSThese Emozioni earrings are the perfect partner for your Emozioni pendant and bangle collection. They are crafted from 925 sterling silver, with rose-gold plate and yellow gold plate options.

THE RINGSThese stunning rings are crafted from 925 sterling silver, with rhodium plate or rose gold plate options. Some rings contain cubic zirconia and some rings contain glass stones. The Emozioni rings are available in sizes K to Q.

THE COINSAll coins are silver-plate with rhodium finish, rose-gold or yellow-gold finish. Some coins contain glass. Some coins contain cubic zirconia. Some coins contain faux leather. Some coins contain natural mother of pearl

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OW TO SELL ANAÏS PARIS

ewelleryTHE LOCKETS

• Anaïs Paris jewellery lockets are crafted from precious materials• They a made from 925 sterling silver and some designs are 18ct

rose gold plated• The rose gold plating is 1 micron in depth and e-coated to ensure

longevity• All gemstones set within the lockets are genuine • There is also a real diamond in every Anaïs Paris locket

“There is a real diamond in every Anaïs Paris locket”

THE CHAINS

• The Anais Paris chains are crafted from 925 sterling silver and some designs are rose gold plated.• The rose gold plating is 1 micron in depth and is e-coated to ensure longevity.• The chains are available in 3 lengths: 18”, 24” and 30”• Some of these lengths are extendible in design for further flexibility.• Many different looks are available and the chain design is integral to the collection.

“Many different looks are available and the chain design is integral to the collection”

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THE CHARMS

“Each charm is sold with 2 loose genuine gems that symbolise the same sentiment as the charm they accompany”

• The Anaïs Paris charms are crafted from 925 sterling silver and some designs are 18ct rose gold plated

• The rose gold plating is 1 micron in depth and e-coated to ensure longevity

• All gemstones set within the charms are genuine • Each charm is also sold with 2 loose genuine

gems that symbolise the same sentiment as the charm they accompany.

OW TO SELL ANAÏS PARIS

• Anaïs Paris is a new, fresh and on-trend way to wear sentimental jewellery • Anaïs Paris allows consumers to select their preferred chain, locket and charms to start building their own personal

Anais Paris jewellery collection• Each Anaïs Paris charm is accompanied by 2 loose genuine gemstones• IMPORTANT - these gemstones share the same meaning as the charms they accompany thus supporting and

reinforcing the sentiment the consumer is celebrating• Anaïs Paris comes with a 2 year no quibble guarantee • Anaïs Paris is beautifully packaged making it a perfect gift or self-treat• Easy gift solutions are the birthstone charms and also the letter charms, which are set with genuine white topaz.

What are the key benefitsof Anaïs Paris that should be communicated to the

consumer?“Easy gift solutions are the birthstone charms and also the letter charms, which are set with genuine white topaz”

How should I package Anaïs Paris?• The lockets are packaged in a beautiful white box and silk pouch which in turn are placed in a stunning

Anaïs Paris carrier bag.• The charms are packaged in miniature branded pots which are placed within luxurious white card

envelopes for the consumer.

• Your Anaïs Paris jewellery will have been sent to you with 3 branded serving trays• You should place your potted charms and lockets in the circular areas on these trays• You should place the brown charm description underneath the pot on these trays• When a consumer selects what they want from the display or the wish list, simply locate the charm/

locket from the tray and serve the consumer accordingly without touching the actual display - very quick and simple.

• Your store will receive 50 Anaïs Paris wish lists with your opening order to get you started.• After that your store will receive a wish list with every of Anais Paris locket and charm

ordered.• Please use these wish lists to show customers the whole range

of charms and lockets available.• Please also provide every Anaïs Paris consumer

with a wish list in their Anais Paris carrier bag.

How do I serve Anaïs Paris as it’s fiddly to take the charms and lockets off the display?

The Anaïs Paris wish list“Please use these wish lists to show customers the whole range of charms and lockets available”

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JOAN RAITTT: 07717 861262E: [email protected]

CAROLYN BAKERT: 07512 865886E: [email protected]

STEPHEN REGANT: 07539 458693E: [email protected]

ANDREW MILLST: 07920 007663E: [email protected]

BRANDMANAGERS

MAPBrandManager

SS17

MGHDG

t: 0118 975 3331 - f: 0118 975 4200e: [email protected]

www.emozioni.com - www.hotdiamonds.com - www.anaisjewellery.com

Documents

HD Group Guide 2017 · • Social media graphics (Facebook, Twitter and Instagram) and suggested wording/hashtags • Local advertising graphics • Complete web product images and