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HDX 7000 HD Video Conference System
Sales Training
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Learning Objectives
Upon successful completion of this training, you will be
able to: Explain the value and positioning of the HDX 7000 Identify ideal HDX 7000 applications and targets Identify key benefits for the HDX 7000 Series Competitively differentiate the HDX 7000 Summarize how the HDX 7000 extends the benefits of
UltimateHD™
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HDX 7000 Room SystemPosition in the Portfolio
Video Endpoints
Conference Bridge
Management &Scheduling
Video Recording, Streaming & Content Management
Security & NAT/FW Traversal
Security & NAT/FW Traversal
Partner Integration
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VSX 7000eVSX 7000s VSX 7000VSX 5000
HDX 9000HDX 4000
PVX
VSX 3000
Desktop Group Systems Professional
V700
Ult
imat
eHD
Ess
enti
al
V500
VSX 6000
HDX 7000 HDX 8000
HDX 7000 Room SystemPosition in the HDX Series
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Polycom HDX Series - Positioning
HDX 4000 HDX 7000 HDX 8000 HDX 9000
Personal/Desktop Application Driven HD
Conferencing
Mainstream HD
Conferencing
High Performance
Solution
Powerful multimedia HD desktop HD for multiple environments Feature rich HD conferencing platform Rooms that require complete integration
High Definition: 720p at 30fps
Standard Definition: 4 CIF below 1 Mbps
High Definition: 720p at 30fps above
Standard Definition: 4 CIF below 1 Mbps
High Definition: 720p at 30fps
Standard Definition: 4 CIF below 1 Mbps
High Definition: 720p at 30fps above
Standard Definition: 4 CIF below 1 Mbps
20” LCD HD Monitor with 1 DVI input for PC
or other video input
3 video inputs
2 or 3 video outputs
3 or 4 video inputs
2 or 3 video outputs
4 or 5 HD Video Inputs
4 video outputs
4-way internal multipoint 4-way internal multipoint 4-way internal multipoint 8-way internal multipoint (up to 8 Mbps)
Siren22 StereoSurround™ Siren22 StereoSurround™ Siren22 StereoSurround™ Siren22 StereoSurround™
H.323, H.320 and SIP support H.323, H.320 and SIP support H.323, H.320 and SIP support H.323, H.320 and SIP support
AES Encryption AES Encryption AES Encryption AES Encryption
Intuitive keypad for control Advanced QOS – Lost Packet Recovery Advanced QOS – Lost Packet Recovery Advanced QOS – Lost Packet Recovery
People+Content People+Content People+Content People+Content
People on Content People On Content People On Content
Dual microphone elements for stereo
separation and pickup
HDX Digital 3-element Microphone Array HDX Digital 3-element Microphone Array HDX Digital 3-element Microphone Array
Analog phone line for audio-one users Analog phone line for audio-only users Analog phone line for audio-only users
Integration with SoundStructure or next
generation conference phone
Integration with SoundStructure or next
generation conference phone
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HDX 7000 Room System
The value of the HDX 7000 is that it provides a high-quality
conferencing experience for users who are new to video
communications or looking to enhance their existing
network.
The HDX 7000 is a superior solution for small to medium
sized enterprises and education institutions looking to
widely deploy video.
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HDX 7000 Key Benefits
Delivers HD video beyond traditional conference room settings Expands pool of teams and individuals sharing knowledge Increases adoption and use of existing video investments
Add value to any meeting with flexible HD content sharing Share content in HD with People+Content
Easily and securely integrate across your standards-based network Rely easily on flexible connection options: H.323, SIP, BRI, PRI and serial
applications Securely share sensitive documents or records with embedded AES Easily dial any meeting room by accessing “recent calls” or your company
directory right from the home screen
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HDX 7000 Use Case Applications
Enterprise Turn-key in small to medium sized conference room
– Widespread user adoption of video
– Easy to deploy
– High performance
– New and existing users of video
Education Small or medium sized classroom
– Enable affordable distance learning
– Simple to use
– Bring specialty classes to more students
Competitive Advantages and Positioning
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Competition
The HDX 7000 is based upon the same processing
technology as the HDX 9000 Series. The HDX 9000 Series was rated independently by Wainhouse
Research as the top HD communications system in the marketplace.
Polycom offers the UltimateHD™ Experience HD Voice allows you to distinctly hear
every sound you need to hear and none that you don’t
HD Video provides the sharpest, clearest images in vivid, natural color and full motion
HD Content allows you to share the full value of your work in any application
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Boxing Out the Competition
Primary Competition
Tandberg Edge 75 / 85
LifeSize Express / Team MP
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HDX 7002 HDX 7001 Edge 95 Edge 85 Edge 75
Max data rates H.323
SIP
ISDN
2 Mbps
2 Mbps
2 Mbps
2 Mbps
2 Mbps
2 Mbps
2 Mbps
2 Mbps
512 kbps
1.1 Mbps
1.1 Mbps
384 kbps
768 kbps
768 kbps
128 kbps
Content sharing H.239
P+C IP
Yes – PC or
MAC
Yes
Yes – PC or MAC
Yes
Yes
~VNC
Yes
~VNC
Yes
~VNC
Audio 22kHz
StereoSurround
Yes
Yes
Yes
Yes
No
No
No
No
No
No
Video 1280x720 resolution
30fps (108k macroblocks/sec)
Yes
Yes
Yes
Yes
Yes
No
Yes
No
No
No
Camera Video Quality
Zoom
Full Motion
True colors
12x
Full Motion
True colors
12x
Tiling Motion
Yellow Video
Loud Cam Noises
7x
Tiling Motion
Yellow Video
Loud Cam
Noises
7x
Tiling Motion
Yellow Video
Loud Cam Noises
7x
Int. Multipoint @ 4 x 1,288 kbps 4 x 1,288 kbps 4 x 768 kbps 4 x 768 kbps 4 x 768 kbps
Bandwidth 4CIF (SD)
HD
Up to 960Kbps
1 – 2Mbps
Up to 2 Mbps Up to 1.1 Mbps
1.1 or 1.4 – 2Mbps
Up to 1.1 Mbps
1.1
768 kbps
No
IO/Back panel In
Out
3 (2HD, 1SD)
3 (2HD, 1SD)
3 (2HD, 1SD)
3 (2HD, 1SD)
5 (2HD, 3SD)
4 (1HD, 3SD)
5 (2HD, 3SD)
4 (1HD, 3SD)
5 (2HD, 3SD)
4 (1HD, 3SD)
HDX 7000 vs. Tandberg Edge 95, 85 & 75
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HDX 7002 HDX 7001 Room Team Express
Max data rates H.323
SIP
ISDN
2 Mbps
2 Mbps
2 Mbps
2 Mbps
2 Mbps
2 Mbps
5 Mbps
5 Mbps
No
2.5 Mbps
2.5 Mbps
No
1.5 Mbps
1.5 Mbps
No
Content sharing H.239
P+C IP
Yes – PC or MAC
Yes
Yes – PC or MAC
Yes
Yes
No
Yes
No
Yes
No
Audio 22kHz
StereoSurround
Yes
Yes
Yes
Yes
No
No
No
No
No
No
Video 1280x720 resolution
30fps (108k macroblocks/sec)
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Camera Video Quality
Zoom
Full Motion
True colors
12x
Full Motion
True colors
12x
Tiling Motion,
Focus Issues,
Reddish colors,
4x
Tiling Motion,
Focus Issues,
Reddish colors,
4x
Tiling Motion,
Focus Issues,
Reddish colors,
4x
Int. Multipoint @ 4 x 1,288 kbps 4 x 1,288 kbps 6 x 833 kbps
4 X 1,250 KBPS
No & Yes with MP No
Bandwidth 4CIF (SD)
HD
Up to 960Kbps
1 – 2Mbps
Up to 2 Mbps Up to 960Kbps
1 – 5Mbps
Up to 960Kbps
1 – 2.5Mbps
Up to 960Kbps
1 – 1.5Mbps
Lost Packet Recovery Yes Yes No No No
IO/Back panel In
Out
3 (2HD, 1SD)
3 (2HD, 1SD)
3 (2HD, 1SD)
3 (2HD, 1SD)
5 (3HD, 2SD)
3 (2HD, 1SD)
3 (2HD, 1SD)
1 (1HD)
1 (1HD)
1 (1HD)
HDX 7000 vs. LifeSize Room / Team / Express
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HDX 7000 Key Benefits
Expect ultimate performance regardless of IP network conditions Provide consistent quality to/from home workers or field deployments with incredible
QoS for IP packet loss Enjoy the expert lecturer in remarkable clarity – even on ‘dirty networks’ or over the
public Internet Confidently share complete X-Ray’s, MRI’s or live diagnostics despite packet loss of 5%
or more
Competitor at 5% packet loss Polycom at 5% packet loss
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Integrated HD Video Conferencing Portfolio
HDX Series Video Endpoints• UltimateHD from Desktops to Auditoriums
RMX 2000 Conference Platform• HD Continuous Presence• PSTN voice & multi-language support
ReadiManager SE200 Conference• Management and Scheduling Application
• V3: Added scalability, multi-language support, and support for all new HDX endpoints
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Questions to ask
Do you want to have the ability to have a flawless call
over your IP network or the Internet? Lost Packet Recovery will assure you do
Do you want a camera that be able to capture all areas of
your room with clarity and true color representation? The Polycom EagleEye has a 12x Optical zoom and offers a very
natural experience for all users
Do you want to share your work the way it was meant to
be seen? With People+Content, you can send your graphics,
spreadsheets, etc. in HD
HDX 7000 Packaging
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HDX 7000 Product Options
HDX 7001 & HDX 7002
Base Package
HDX 7001 & HDX 7002
XL Package
HDX 7001 & HDX 7002
XLP Package
HDX 7001 (Standard Definition) Codec
HDX 7002 (High Definition) Codec
HDX 7001 (Standard Definition) Codec
HDX 7002 (High Definition) Codec
HDX 7001 (Standard Definition) Codec
HDX 7002 (High Definition) Codec
Polycom EagleEye™ Camera Polycom EagleEye™ Camera Polycom EagleEye™ Camera
2 Mbps line Rate 2 Mbps line Rate 4 Mbps line Rate
1 HDX Microphone Array 1 HDX Microphone Array 1 HDX Microphone Array
1 HDX Remote Control 1 HDX Remote Control 1 HDX Remote Control
People+Content, People+Content IP People+Content, People+Content IP
2nd Monitor Option 2nd Monitor Option
Internal 4-way multipoint bridge
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HDX 7000 Packaged Solutions
All pieces and parts in a single part number, for a single price
Slim design with wheels, easy to move
Maximize space in small conference rooms with the HDX Wall
Mount
HDX 7000 Codec
Worldwide availability means easy
purchasing decisions for global
organizations!
HDX 7000 Single Screen
Media Center on Pedestal
Optional caster kit available
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HDX 7000 Series Technical Specifications
HDX 7001 HDX 7002
Bandwidth & maximum
resolution
2 Mbps standard
4CIF Resolution
2 Mbps standard
HD from 1 Mbps
4CIF / 4SIF 256 Kbps -2 Mbps 256-768Kbps up to 1mbps
Content Up to 1280x1024 input, 1024x768 output 1 – 2 Mbps
Video Inputs 1 EagleEyeTM HD Cameras (HDCI)
1 – S-Video
1 – DVI-I
1 EagleEye HD Camera (HDCI)
1 – S-Video
1 – DVI-I
Video Outputs 1 – DVI-I
1 – DVI-I (optional)
1 – S-Video (i.e. DVR)
1 – DVI-I
1 – DVI-I (optional)
1 – S-Video (i.e. DVR)
Audio 2 Polycom microphone arrays supported
3 in / 2 out
All stereo
2 Polycom microphone arrays supported
3 in / 2 out
All stereo
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HDX 7000 System I/OHDX 7000 System I/O
2-Port 10/100 Switch
H.320 Network Interface Link
USB 2.0
Kensington Lock
PC Audio Input
Serial RS-232Polycom
Conference Link
DVI-I Input
Main Monitor (HD)
Eagle Eye HD Camera Input Optional 2nd
Monitor (HD)
Aux Audio In
VCR/DVD
Input \ Output
Main Audio
Out
AUX Video I/O
HDX 7000 Go to Market Resources
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HDX 7000 Sales Tools and Information
Online Video Briefings and Trainings Streaming video on the VMC 1000
Data Sheet, Features and Benefits, FAQs, Quick
Reference Guide
Product Bulletins (per product for each Theatre)
Competitive Analysis
LPR Comparison
All tools posted to the PRC on January 11, 2008
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Dates/Next Steps/Launch Activities
Announcement at Sales Conference on 1/21
Information readily available on www.polycom.com on 1/21
No demo units available until units ship
First customer ship early March, 2008
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Goals and Targets
The HDX 7000 is projected to be take a 30% share of the HDX marketplace
This is based upon similar products in the VSX product family
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Contacts
PlanetPolycom
VMC
http://vsgvmc1000/vmc/secure/login.jhtml?
Product Marketing
Bob Knauf, Sr. Product Marketing Mgr., Austin, 512-372-7089
Laura Shay, Director of Product Marketing, Austin 512-372-7112
Product Management
Steve Zabriski, Sr. Product Management Mgr., Austin, 512-372-7030
Pete Tao, Director of Product Management, Austin 512-372-7196
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HDX 7000 Value Proposition
The value of the HDX 7000 is that it provides a high-quality
conferencing experience for users who are new to video
communications or looking to enhance their existing
network.
The HDX 7000 is a superior solution for small to medium
sized enterprises and education institutions looking to
widely deploy video.
Live long and prosper.