A PROJECT REPORT

ONCONSUTOMER RELATIONSHIP MANAGEMENT

ON

HONDA UNICORN

IN

KATAKAM HONDA MOTORS PRIVATE LIMITED

Project Report submitted to JNTU ,Hyderabad lIn partial fulfillment of the requirement for the award of

MASTER OF BUSINESS ADMINISTRATION

Submitted by:

G.NARESH

H.T. No: 11U31E0026

Under the Esteemed Guidance ofMr. PARAMESWAR RAO

M.B.A

BOMMA INSTITUTE OF TECHNOLOGY & SCIENCES

(Affiliated to JNTU Hyderabad)

Allipuram , KHAMMAM

(2011 - 2013)

CERTIFICATE

This is to certify that project work entitled that “CUSTOMER

RELATIONSHIP MANAGEMENT ON HONDA UNICORN in KATAKAM

HONDA MOTERS PRIVATE LIMITED KHAMMAM is bonafied work done by

Mr. G.NARESH (11U31E0026) under my guidance in partial fulfillment of the

requirement for the award of Masters Degree in Business Administration from

BOMMA INSTITUTE OF TECHNOLOGY & SCIENCES Allipuram, Khammam

(Affiliated to JNTU Hydearabad University) during the Academic year 2011-13.

Place :

Date :

(PROJECT GUIDE)

Mr.Parameswar Rao

(M.B.A)

DECLARATION

I here by declare that this project entitled “CUSTOMER RELATIONSHIP

MANAGEMENT ON HONDA UNICORN” of is a bonafied work which I have

executed for the partial fulfillment for the award of degree in Master of Business

Administration from BOMMA INSTITUTE OF TECHNOLOGY & SCIENCES ,

Allipuram, Khammam (Affiliated to JNTU Hyderabad University) and this work is

not produced else where and the work carried out under the guidance of Mr.

PARAMESWAR RAO during the academic year 2011-13.

Place :

Date :(G.NARESH)

ACKNOWLEDGEMENT

I express my profound gratitude to Mr. Hanumantha Rao, M.D K. Sunitha

Manager, Katakam Honda Motors Private Limited. For granting me permission to

do project organization.

My sincere thanks to management of BOMMA INSTITUTE OF

TECHNOLOGY & SCIENCES for giving me this opportunity I would like to

express my deep sense of gratitude to my guide Mr. PARAMESWAR RAO and

other faculty members of Department of Commerce and Business Management.

I thank my family and friends of being a source of inspiration and

support to complete the project support to complete the project

successfully Last but not least I am very much thankful to my respondents

for giving me necessary information.

CONTENTS

C H A P T E R N O S .

C H A P T E R N A M E S P . G . N O .

I

CHAPTER - I

Introduction

Objectives of the study

Scope of the study

Need of the study

MethodologyLimitations of the study

1-5

II COMPANY PROFILE & INDUSTRY PROFILE 6-29

III THEORITICAL ASPECTS 30-50

IV DATA ANALYSIS AND INTERPRETATION 51-76

V FINDINGS AND SUGGESTION 77-78

APPENDIX

QUSTIONAIIORE BIBLIOGRAPHY

79-81