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HeadlinesHeadlines
Verbal-Visual ConnectionWell-written
Informational content entry point
Captures & keeps readers with clever word play & specific details
Reflects the dominant photo coverage
Well-designedStrong visual package of headline parts
Effective, creative use of typography
Tools of the TradePrimary headline
Captures readers’ attention with a hint of the story content
Secondary headlineProvides keen information & insights
that dates coverage for that year
Tools of the TradeSub-headline
Inset into story at key information points
Label headlineComplementary, at-a-glance reference
Precis headlineSecondary headline & lead combination
Specialty headlineShowcased quotes & information bytes
Primary/Specialty Headline with Precis Secondary
“I barely remember shoving my way through the crowd to where my mom was waiting at the ‘W’ for me. I just
remember thinking that I couldn’t look at her or I would start crying. She danced the dance with me—that moment I
will never ever forget,” Jeremy Chastain said.
F i r s t & 1 0 A feverish pitch resonated throughout the commons and infused the crowd as senior captain Jason Chastain nervously waited to make his debut center stage to “perform” the traditional hat dance at the state championship game pep rally, November 11. For the first time in history and with unprecedented school spirit, the varsity team advanced to state playoffs winning the championship over the Central High School Tigers, 21-20. “Trust me when I tell you I was no big football fan, but there was a spirit this year from the very first pep rally until the final seconds of the state playoff game. I even performed in our class skit as ‘Underdog’ and wore red leotards and a Speedo; the crowd gave me a standing ovation. It will be my most remembered moment of the year, if not my high school life,” freshman Jeremy Chisum said.An average of 925 out of 1050 students attended 16 pep rallies including a full five days of homecoming spirit week celebrations ranging from dress-up days to a record-setting, 23-float parade. “It was nerve-wrecking being the very first person that everyone would see in the parade,” band drum major Kendra Montoya said. “Once we got about two blocks into the parade route, I was loving it. People were screaming and waving and I realized I was a part of something really important to the school and the community.”
Literary DevicesClever word play enhances content
Alliteration
Antonym, synonym, homonym
Onomatopoeia
Rhyme
Pun
Varsity football, cheerleaders, band
Take It To The Top
Snap!
Prime TimeHomecoming pep rally, parade boast television theme
Literary Device // Sampler
Spirit soars as football, band, cheerleaderswin state champions during the fall season
Alliteration
Rhyme
Onomatopoeia
Writing ProcessList key words
Focus on content angle & significance
Story idea:spirited
loud, noisy
pep
champs
Writing ProcessBrainstorm key word rhyming words
List phrases that use those rhyming words
noise > boys > joys > toyslet’s hear it for the boys
boys will be boys
joys…
Toys ‘R Us
Writing ProcessTransition words & phasesReplace rhyming words with key words
to create a clever headline
Explore phrases using key words cleverly
noise > toys
Noise R Us
Pep rallies come alive with skits,
cheerleaders, band, class yells
Designing ProcessKicker pattern
1 line of secondary above primary
Varsity wins historical state championship
F i r s t & 1 0
Designing ProcessWicket pattern
2 or more lines of secondary above primary
Varsity football, cheerleaders,band win state championships
Take It To The Top
Designing ProcessHammer pattern
1 or more lines of secondary below primary
Noise R UsSpirit inspires team to state championship
Designing Process•Tripod pattern
2 or more lines of secondary beside line(s) of primary
“…she danced the dancewith me—that momentI will never forget.”~Senior Jason Chastain
Do ALittle Dance
Editing GuidelinesRefine headlines for strong appeal
Keep headlines factual; no editorializingUse visual nouns & action verbsAvoid repetition of wordsUse a comma instead of “and”Don’t break “grammatical go-togethers”Use single quote marks in headlinesWrite headlines in present tenseAvoid school name, initials, mascotMaintain style consistency
Headlines // Magazine Sampler
HeadlinesHeadlines