BUSINESS PLAN

OF

HEAL STRESS MASSAGE CENTRE

By

Mr. Iyer Arun Bhaskaran

[MMS B 15]

SUBJECT-: PROJECT MANAGEMENT

Batch: 2013-15

Under the Guidance of

Prof. TUNGARE

(Internal Guide)

Guru Nanak Institute of Management Studies

Matunga, Mumbai-4000192015

HEAL STRESS MASSAGE CENTREAT Nr. MINDSPACE (AIROLI)1. EXECUTIVE SUMMARY: - HEAL STRESS MASSAGE CENTRE is a sole proprietorship. The business will be started near Mindspace airoli because of its business park. Working people can easily get a small massage of 15 mins and can go back to work with relaxed mind. The idea is to get customers come to our parlour during their working hours break.We offer massage in a variety of styles - traditional Swedish Massage, Deep Tissue work, Hot Stone Massage, Reflexology, and others.This massage therapy business plan is being used to explore the cost effectiveness of by moving the business into a business park location.This would make the services more accessible to people who work full time, and also make the office more convenient for clients with medically-ordered massage therapy.The nature of the therapy - usually 15 to 30 minute sessions, focused on a specific body area, with a short-term duration - makes it imperative that the clients can get in to see the therapist over their lunch hour or during their work day.

2. INTRODUCTION OF ORGANISATION: -

The massage parlour will be started over business parks is because normally nowadays many working people get stressed due to the heavy working environment and pressure, due to this many employess fall prey to sickness , high blood pressure, hypertension etc employees can come during break hours to enjoy this serviceAs far as shop goes we will get a shop nearby this place which we can get on rent. Two joint shop can make a perfect place. The rent estimated for this is around 1.5 lakhs per month.

The turnovers of the enterprise initially will approximately Rs. 30 lakhs for 1st year, for 2nd year it will be Rs.40 lakhs, for 3rd year it will be Rs.50 lakhs & expect good growth in the futures.MissionOur mission is to run a profitable business by providing therapeutic massage in a caring, professional environment. We offer massage in a variety of styles - traditional Swedish Massage, Deep Tissue work, Sports Massage,Hot Stone Massage, Reflexology, and others. Our goal is to tailor the client's experience based on initial interview information, as well as in-the-minute feedback during the massage, to insure the client's comfort and satisfaction, and to increase repeat business. We intend to offer massage that is effective, yet respectful of the client's personal boundaries, so that the experience is relaxing and energizing for both the client and the provider. We are mindful of the overall experience - using quality oils and lotions, appropriate scents, and soothing music, nature sounds or silence - as the client prefers.

Objectives1. Increase number of day-time clients by 100% by moving to a business location.2. Increase new clients by 50% by advertising locally also by setting up some sessions in the office for employees.

3. PROJECT STRATEGY: -It has been said, the top three items which determine success in business are location, location, and location, then the planned move to a downtown location represents our topstrategy. By being more available to working clients, and by making the other health professionals who will refer those clients to us aware of our new location, we literally make ourselves accessible to more business.Once a client experiences the level of personalized care that we offer, we are confident that we will have a return client, for as long as theirholds out

COMPETITIVE EDGEOur "competitive edge" is our ability to give intuitive massage - to sense in the client's musculature, posture andpresence what work is needed - where the pain is, where the tension is. MARKETING STRATEGYCritical to the success of the location with be the maintenance of referral - creating contacts with other health care providers, especially chiropractors. Also, researching the possibility of becoming a Preferred Provider with other health insurance companies that offer Alternative Care to their members will be critical. Any opportunity to convince allopathic physicians - MDs - to see massage as having long-term healing benefits for their patients will also betaken, since theyhold to key to havingmassage paid for as "medically necessary."In marketing the brand awareness enterprise will be distributing pamphlets, hoarding, etc. 4. PROCESS MAPPING OF PROJECT FUNCTION. PERT DIAGRAM

Process mapping before the start of parlour1. Finding of location2. Getting government licence3. Arranging finance4. Purchase of various machines5. Hiring of Staff6. Marketing and advertising7. Starting the parlour.

Process mapping of the service1. Welcoming customer2. Registering his name and other details3. Finding whether any staff is free4. A) if parlor is fully equipped ask customer to wait B) if not get the customer to the chair5. ask which type of massage he needs6. give him the particular service7. get back his feedback

5. PROJECT FINANCIAL DETAILSThe enterprise finance will be combination of equity as well as bank loan because it is not possible to raise 100% equity.The enterprise will require capital of approximately Rs 50, 00,000 out of which 100% (i.e. Rs 50, 00,000) will finance by bank loan The bank loan will be taken from Punjab National Bank @12.5% & bank is located at dombivli west. The tenure of bank loan will be eight years Out of total capital, Rs. 40, 00,000 will be used in Working Capital & remaining Reserves 10 lakhs. The enterprise will be paying rent of shop, salary of employees, purchase of raw material, etc.201520162017

Sales35,00,00040,00,00047,50,000

(-)Variable Cost(20,00,000)(26,00,000)(30,00,000)

Contribution15,00,00014,00,00017,50,000

(-) Fixed Cost(9,00,000)(9,00,000)(9,00,000)

NPBDIT6,00,0005,00,0008,50,000

(-)Depreciation @15%(90,000)(75,000)(127,500)

NPBIT5,10,0004,25,0007,22,500

(-) Interest12.5(63,750)(53,125)(90310)

NPBT4,46,2503,71,8756,32,190

(-) Tax @15%(66,937.5)(55781.25)(94828.5)

NPAT3,79,312.53,16,093.755,37,361.5

6. TECHNOLOGY REQUIREMENTS1. CLARION CHAIRS 6 nos2. HEAD MASSAGER 2 nos3. G 8 MASSAGER 1 NO4. SAUNA ROOM 1 NO5. STONE HEATER 3 NOS6. FOOT MASSAGER 2 NOS7. FACIAL THERAPY BEDS 2 NO

7. MANPOWER REQUIREMENT Specialize & skillful manpower will help enterprise to know about latest development in their field as well as it will help them to be competitively ahead in the market. manpower is the most important element in its business to have competitive advantages & to be successful in the market. Our initial team consists of 14 employees, inclusive of a general manager and an assistant manager,both of whom will be active stylists/therapists. Employees will be in from the two store divisions of spa and salon. On the salon side there will be 10 stylists and one or two receptionists. There will be room for expansion to 12-15 stylists and three receptionists. The spa side will consist of three massage therapists, one energy therapist, one nail specialist, and one receptionist. There will be room for expansion to five to seven massage therapists, andtwo to three energy therapists.

8. PROJECT IMPLEMENTATION

In term of implementation of project following steps will be undertaking they are as follows:- Firstly, we will finalize the location as per reference explained above which is very important for the business (project) to have a start-up. Take location on the rent. Once location is finalize the entrepreneur need to undertake license from Municipal Corporation of that area to undertake business in that intended area. Entrepreneur will also register itself to the industry in which it is operating to take advantages & benefit which are available to each & everyone. After once, location is finalize the entrepreneur will purchase the Raw Material & equipment which are very important for entrepreneur to start production which will initially lead to start business. Once location, raw material & equipment is finalize entrepreneur will recruits manpower Once location, raw material, equipment & manpower are hired & production is done the entrepreneur will start a operation which is other important element because it leads to income in term of recovering of capital plus profit for which business in undertaken. Along with Sales initiative, entrepreneur will also undertake marketing activities which is important to promote their business.