Health care media, on Digital Signage

8/14/2019 Health care media, on Digital Signage

1/26


2/26


3/26

Health Club Media Network has added valueto our members in-gym experience.

Cody Pierce - Director o Franchise Marketing, Golds Gym International

Compare how we stack up


4/26

Where We Are:Bulking Up Every Day

National scope with 3,000+ clubs across 120+ DMAs

HCMN Club Representation

Key Club Partners24 Hour Fitness Fitworks Powerhouse GymAnytime Fitness Golds Gym Spectrum Health ClubsBeacon Hill Athletic Club Healthtrax Sport & Health ClubsCardinal Fitness Lady o America Synergy Fitness ClubsFitness First Health Clubs Lucille Roberts Womens Workout WorldFitness Formula Planet Fitness World Gym


5/26

The Health Club is increasinglybecoming a Socialization Hub.

The Health ClubCommunity

Want awless campaign execution? No sweat.

Restaurants/Ca s Sports Leagues

Community EventsFundraisers

Educational ClinicSeminars

On-site Childcare

Spas


6/26

The Health Club Industry:On The Rise

The health club business has never been stronger. From 1990 to 2007, the number o totalhealth club members more than doubled, to over 42 million. In addition, more health club members are using their health club more o ten. The percentage o health club members who are active (visit their club, on average, 2x/ week) nearly tripled rom 1990 to 2007.

Source: IHRSA 2008

Source: IHRSA Profles o Success

In 2009 the health club industry is projected to grow by nearly 3%. Trends such as thehealth needs o aging Baby Boomers, child obesity, and increased media attention to

health and diet ensure that the industry will remain in a growth mode or years to come.Source: IBIS World Industry Report, December 2008


7/26

Our messaging ocuses on balance and proper nutrition,

so health club members seemed a logical and important audience. Not only are they concerned with proper nutritionand generally open to credible health in ormation, but

serve as infuencers within their communities.Jenni er Burke - VP and Account Director, Mullen


8/26

Active Health Club Members:Setting the Pace

Active health club members are the very picture o the per ect consumer.

According to MRI: Nearly 73% (US Pop. 60%) o active health club members are between

the ages o 18-49. They have an average household income over $90,000 (U.S. Pop. $69,000). They are characterized as being li estyle ambassadors and purchase infuencers.

Active Health Club Members are: Early adopters o new technology Highly health conscious in ood, beverage, and personal care consumption Green Advocates Buyers o the best: Buy ar more based on quality vs. price Extremely brand loyal; when they nd a product or service they like

they stick with it and tell many others.

Health Club Membersset the trends:Over 80% o health club members surveyedindicate that people o ten come to themor advice on purchasing decisions, andthat this advice is usually ollowed.Source: AMPG Omnibus surveys, 2009


9/26

We were trying to reach people in our target that could help generate a strong buzz or Nip/Tuck,infuencing others to watch it. Health club

members hit our target dead-on.Eric Shiu - VP o Marketing and Advertising - FX Network


10/26

Active Health Club Members:On the Go Shoppers

The HealthClub Consumer:Working out andshopping are bothpart o their

daily routine.

% o health club members shopa ter working out. Where do they go?

Supermarket/Drug Store: 55%

Natural/Health Food: 28%Wholesale Club: 27% Source: Suburban Associates health club exit sur vey research


11/26

0

I infuential consumers are part o your target,then you should seriously consider HCMNJack Sullivan - SVP/ OOH Media Director, Starcom Worldwide

InsideOutdoor Banners


12/26

Active Health Club Members:Hard to Reach via Traditional Media

Television:Health Club Membersare light TV viewers.Indexing at only 72 or heaviest TV viewership; but at 118 orlightest TV viewershipSource: 2008 MRI Doublebase

Fitness/Health Magazines:77% o Health Club MembersDONT read any o the top health& ftness magazines.(Mens Fitness, Fitness, Health,Womens Health, Shape, Mens Health)Source: 2008 MRI Doublebase


13/26

HCMN: Power ul medium

Backlit Super Panel

Standard Panel

Super Panel


14/26

What We Ofer:Panel Advertising

Our sleek, elegant, scratch-resistant panels are the core o our media network.

Your message will stand out thanks HCMNs control o the installation, prime positioningand maintenance o each panel, ensuring a clutter ree environment and the greatestpotential impact or our clients messaging.

Each panel eatures a single advertiser and is purchased in one-month segments on

a per club basis.

HCMN also o ers a unique online proo -o -per ormance system thatincludes monthly afdavits and photographs by market or each campaign

Available Panel Sizes:

Standard Panel (16 x 20) - These panels are the same proportionsas a typical magazine ad, so artwork can easily be resized.

Super Panel (26 x 37) - Similar in size and impact to that o a traditional movie poster youd see at the theater.

Backlit Super Panel (26 x 37) - Same as a regular Super Panel,but with the additional eye-catching power o backlighting.

Uncluttered medium + Active consumers = Power ul ResponseCoupons distributed rom HCMN panels have generated redemption rateso up to 13% (up to 20x that o clients benchmark FSI redemption rates).


15/26

Club-Wide Digital Presence

Boost your brand without the heavy li ting

100% Member Attention

No Channel ChangingReal-Time Content


16/26

What We Ofer:Digital Advertising

On HCMNs digital advertising network, our clients digital media is on or the entire day,integrated into our proprietary digital content.

HCMN owns, installs, and maintains all o its screens which are placed throughout theclubs, not just in the cardio area. This strategy o ers the most likely opportunity or ourclients spots to be seen and create an impact.

HCMNs sticky content includes video entertainment, real-time data(sports scores, weather, trafc, stock ticker, etc.), and relevant key club in o(class schedules, personnel pro les, club updates, ca menu, etc.)

HCMN can accommodate both ull motion and static digital advertising

Health clubs o er the most responsive &resonating environment or digital mediaA recent OTX consumer engagement studyrevealed that health clubs are the #1 venue wherethose surveyed pay the most attention to digitalmedia. Engagement was 20+% higher than bars orgrocery stores and double that o shopping malls.


17/26

InsideOutdoor Banners


18/26

HCMN is the o cial sampling and promotion agency or

the International Health, Racquet & Sportsclub Association,extending HCMNs exclusive reach to thousands o additional health clubs in the United States.

What We Ofer:Power ul Brand Integration Advertising

and Promotional Opportunities

HCMN provides its clients with a wide array o additional in club advertising and promotionaloptions that go ar outside the box to get their messaging seen & elt in even more impact ul ways:

Brand Integration Advertising O erings Include:

InsideOutdoor Banners The power o outdoor billboards brought into anuncluttered environment to uniquely reach and impact a highly in luential audience

Mirror swipes/decals Floor Mats Column Wraps Branding on club gear/equipment (yoga mats, weights, shower stalls, etc.)

Promotional O erings Include: Sponsorship o key club areas (aerobics, spinning, yoga classes, basketball court area, etc.) Sampling

Hand-to-hand upon club entry/exit or open distribution (in shower stalls, grooming areas, etc.) Room temperature or chilled ( or ood products and beverages) Single or multiple items (gi t bags with items/literature)

Sweepstakes program, including mobile marketing (great database development opportunities) Event marketing (ftness challenges, seminars or club members, member appreciation parties, etc.)


19/26

We wanted to reach high income business travelers in anunexpected setting - where they work out. HCMN matchedits club database to the target zip codes or our campaign,delivering us exactly what we needed - simply and easily.

Donna Hogg - OOH Assistant Media Director, Starcom Worldwide

Just the right media medicine


20/26

We Flex So You Can Hit Your Target

Our national club database can be segmented according to what makes the most senseto meet your advertising and marketing objectives.

You can even obtain category exclusivity which allows your productto own the club or the duration o your campaign.

Reach your primary consumer

Segment HCMNs national club database to specifcally meet youradvertising/marketing objectives and/or budget parameters:

By Market/DMA (even zip code) By Gender (Womens-Only Club Network) By Income (Platinum-Member Network) By Li estage (Childcare Network, Low Impact Aerobics Network) By Ethnicity (e.g. Hispanic), Sexual Orientation, etc. (via US Census zip code data)

Designate your advertising in the club area that best highlights messagingand/or product need (e.g., by weight scale, water ountains, treadmills,in aerobics studio, weight-li ting area, locker room, etc.).


21/26


22/26

Measured. Tested. Proven.

Source: Competitive place-based media websites, 2008; HCMN third party surveys through 2008


23/26

Squeeze more out o your media budget

HCMN allows us to secure only those health clubs withinclose proximity to our clients retail locations, making the media spend very e icient. The uncluttered health

club environment also o ers the opportunity toreally make an impact with this audience.

Jenni er Seaman - Media Director, Looney Advertising


24/26

A Select List o HCMN ClientsAdvocacy/Non-Proft

AIDS Healthcare FoundationAmerican LegacyLance Armstrong FoundationMarch o DimesNational Peanut BoardSusan G. Komen 3-Day Walk

AutomotiveChrysler*FordGeneral Motors*Honda*Land Rover*Nissan*

BeverageAnheuser-Busch*Coca-Cola Company*MillerCoorsPepsiCo, Inc.*WhiteWave Foods Company

Financial Services/ InsuranceAllstateAmerican Express*Bloomberg FinancialCharles SchwabEsurance

State Farm*Wachovia*

Food/Health/NutritionBel Brands, USACampbell Soup CompanyCon Agra*Dean Foods*Dreyers*Frito LayHormel*Kelloggs*Kra t*Master oods*

Michael Foods*Nestle*OroweatPepsiCo, Inc.StarbucksWrigley

*Multiple brands

Healthcare Insurance/ Services

Blue Cross Blue ShieldHumanaKaiser PermanenteMyriad BracUnited Healthcare

Media/Entertainment/Technology20th Century FoxA&EABC*ComcastDirecTV E! Entertainment TelevisionEarthlink

FX Network*NBC*New Line CinemaSamsungShowtime NetworksSony Pictures* TBS* The Economist T-MobileVerizon*VH1

Personal Care/ BeautyAlberto Culver

ColgateCotyGillette*GlaxoSmithKlineJohnson & Johnson*Kimberly-Clark NorelcoProcter & Gamble*RevlonS.C. Johnson & SonSchering-PloughUnilever*

Pharmaceuticals: OTC/DTC

AllerganBayer HealthCare, LLCBristol Meyers Squibb*GlaxoSmithKline*Johnson & Johnson*Merck Novartis*Pfzer*Schering-Plough*

Recruitment

Capital One RecruitmentLendingtree.comN.Y.P.D.U.S. Marine Corps

Retail/QSRadidas StoresBritish PetroleumDrugstore.comDSWGNCJack in the BoxLowesMcDonalds

Panera BreadREIStarbucksStop & ShopSubwaySunglass Hut TargetVitamin ShoppeWendys

Sport Nutrition/DietAtkins Nutritionals*Cli Bar & CompanyEAS

Iovate Health Sciences Marketing*Met-Rx TwinLab/Ideasphere*Wells Dairy/ Weight Watchers

Sports/Apparel/ FashionChampionCotton, Inc.Los Angeles KingsNew BalanceOakleySaucony Tag HeuerUSTA

TravelArizona O ce o TourismCanadian Tourism CommissionClub MedContinental AirlinesDelta Air LinesHotels.com


25/26

The Nuts and Bolts

Mechanical Requirements: HCMN guarantees installation o all contracted advertising programs nolater than the 5th day o a campaigns start month. Alternate post dates are also available or an additional ee.

Panel Advertising

Ad Panel Poster Trim Area Poster Live AreaSuper Panel/Backlit 24W x 36H 23-3/16W x 34-1/2HStandard Panel 14-1/4W x 18-1/2H 13-7/16W x 17H

Paper Stock: Standard Panel/Super Panel: 100lb. Gloss Book Stock

Backlit Panel: Duratrans

Overage: Please provide HCMN with 20% extra quantity o each design or every month o the campaign.

On-Panel literature and holder speci cations or Super & Standard Panels:On-Panel Brochures/Literature: Maximum width: 4 / Maximum height: 9On-Panel Coupons: 5 Wide x 3 High (Tear pads o 100 pre erred)

Creative Discs: Final artwork, i HCMN is printing, is due one month (30 days) prior to posting.

Digital Advertising Client provides fnished commercial in one o the ollowing accepted ormats:

Spot Length: :10 or :30 second, Motion or Static Format

Media: CD-Rom

Motion Formats (no audio): Pixel Size: 388 x 290 or 720 x 480.

File types accepted: Windows Media (.wmv) pre erred, AVI Movies (.avi), MPEG Movies (.mpg)

Static Image Formats (no audio):

Pixel Sizes: 388 x 580 or 388 x 206.File types accepted: .bmp, .jpg, .png (8- and 24-bit), .tga (up to 32-bit), .ti /.ti (up to 32 bit),.ppt, Photoshop (.psd), and vpb. RGB color space pre erred.

Creative Discs: Due one month (30 days) prior to posting.

Integrated Advertising/Marketing/Sampling: Requirements vary based upon the exact nature o the contracted campaign. Your HCMN rep will provide you specifc in o most relevant to your program.


26/26

Terms and ConditionsContracts All rates are net. Rates are guaranteed on 12-month contracts. Early termination or

interruption o a contract may be subject to applicable short-term rates. All rates quoted represent spaceonly prices.

Production Production is the responsibility o the advertiser. Advertisers must ensure that Health ClubMedia Network receives the posters by the 15th day o the prior month or guaranteed installation by the5th day o the contracted month. Health Club Media Network can provide a printing quote upon request.

Should the posters supplied by the advertiser not meet the Mechanical Requirements as specifedby Health Club Media Network, the advertiser will be charged or all work necessary to producesatis actory poster displays.

Late Copy The late arrival o artwork or delays caused by advertiser or agency may keep Health Club

Media Network rom meeting a scheduled display date. In such cases, the advertiser will be charged orthe ull display period regardless o actual posting date plus any additional posting cost incurred.

Reposting An advertiser is entitled to one creative posting per month during the contract period.Unused posting opportunities may not be carried orward and credits will not be issued. Additionalor unscheduled changes o copy may be requested and will be subject to an additional charge.

Cancellation Privileges Contracts may be canceled prior to display installations provided HealthClub Media Network has received written notice 60 days be ore the contractual date o installation.Once displays are installed, early termination o any contract may be agreed upon subject to resale o theopen space. Early termination or interruption o a contract will result in the application o a short-term rate adjustment.

Proo -o -Per ormance Health Club Media Network will provide photographic proo -o -per ormancewith a 10% sample o each design poster or each market contracted or the frst month o the program(as well as every time there is a design change). Health Club Media Network can provide 100%photographic support o all panels in all contracted markets should the advertiser or agency requestsuch support. A nominal charge or additional photography requests will be billed to the advertiser.

Billing Payment is to be received within 30 days ollowing the initial date o invoicing. Late paymentswill be assessed an interest charge o 1.5% per month or the highest legally permitted rate on the lateportion o the total contract value. Additionally, a late payment ee o 10% may be assessed on balancesoverdue or more than over 90 days. The oregoing charges are limited to the maximum legally permittedcharges in e ect.

Legal In the event o de ault, the de aulting party agrees to pay court costs and attorney ees.Advertising contracts with Health Club Media Network shall be interpreted under the laws o theState o Cali ornia.

(Additional provisions where appropriate.)

Documents

Health care media, on Digital Signage