Healthy Lifestyle Beverages Create Winners With Highly Soluble Mineral Salts

From muscles and heart health to bones, immunity and cognitive performance, minerals are all-round

performers and essential for keeping fit and healthy. Consumers are aware of the relevance of minerals for their

body.

Food operators can profit from this general knowledge by adding minerals. Their positive perception will be

endorsed on the final product. Consequently, the end product and the brand are perceived as healthier and of

higher quality. Hence minerals can boost customer acceptance and bring added value to brands. In this way the

variety of health claims for minerals represents a promising marketing tool.

Consumers are looking for healthy and convenient lifestyle

solutions1. Further they shift away from medicine style formats like

capsules and tablets to more delicious and authentic products2. This

becomes apparent in the longlasting growth of liquid mineral

supplements3 and functional beverages including energy drinks4,

sports drinks and functional waters as well as ready-to-drink (RTD)

tea, yogurt drinks5 and smoothies. Food operators who operate

within these markets should regard Dr. Paul Lohmann® as their

innovation source, experienced supplier and premium partner.

Trends and Concepts

Figure 1 shows mineral-fortified beverages with health claim concepts that have been launched in the European

market between 2010 and August 2013. „Sport“ and „Energy“ are reliable concepts with potential for growth

and success. But also other fortification concepts are also gaining in significance.

As it is illustrated in Figure 1, „Immune Health“ is a health claim concept with potential for growth. Until August

2013 already 44 products have been launched, in 2012 the same amount of products has been launched during

the whole year! This may in part be due to the recently enforced Commission Regulation (EU) No 432/2012

which contains the community list of permitted Health Claims6 recently issued by the EFSA. With the variety of

health claims covered in this list, the relevant regulation creates a safe, new field for product development and

marketing, while also providing a base for reliable merchandising.

Calcium Highly Soluble & Stable • Calcium Gluconate

• Calcium Lactate Gluconate

• Calcium Lactate

• Calcium Lactate PLUS

• Calcium L-Pidolate

Magnesium Soluble is solvable

• Magnesium Citrate, soluble

• Magnesium Hydrogen Citrate

• Tri-Magnesium Dicitrate

• Magnesium Gluconate

• Magnesium Lactate

• Magnesium Potassium Citrate

•

Concepts and Premixes

Considering the insights of Figure 1, Dr. Paul Lohmann® created the latest mineral premixes „Energy“, „Sport Isotonic“ and „Wellness- Immune“.

Energy This premix contains high-quality iron, calcium and magnesium. According to the requirements of the Health Claim Regulation7, health-related statements in terms of “energy” as well as “mental and physical performance” can now be advertised. Sport Isotonic

The selection of minerals for „Sport Isotonic“ was carefully adjusted to the body‘s needs in

electrolytes during sport activities. The potassium, sodium, magnesium and calcium compounds

contained in this premix are highly soluble, bioavailable and tasty.

Wellness-Immune

Zinc is not the only mineral that contributes to the normal function of the immune system! Aside from zinc,this premix also contains iron, copper and selenium. All four minerals support the body‘s natural defenses - in line with the new Health Claim Regulation7.

Selected Minerals The appropriate mineral salt for a specific functional beverage is usually selected with regard to a number of

properties associated with the mineral. Important characters are solubility, taste and bioavailability. Due to the

very low content of minerals in beverages economic considerations should be a less important factor.

Calcium Lactate PLUS is an optimized concept with improved solubility,

sensory behavior and an increased calcium content of 17.5 % compared to

13 % in standard calcium lactate. In clear solutions best results are achieved.

Owing to its solubility being unaffected by the pH-value, it can also be used

in neutral and slightly acidic beverages containing carbonate. Especially the

"coarse powder" variety, with its extremely quick dissolution process, lends

itself to innovative concepts such as "fruit pearls and bubble tea".

Similarly special concepts for magnesium fortification were developed by Dr.

Paul Lohmann®. As potassium salts often taste salty or bitter food operators

get a tasty alternative for example in Magnesium Potassium Citrate.

Furthermore this 2-in-1 product has a proportion of potassium and

magnesium adjusted to RDA values. A quantity of approx. 1.4g / 100ml is

sufficient to reach 15 % RDA for both minerals. But its maximal solubility is

many times higher with 37g / 100ml in H2O. Moreover, it has no effect on

color or transparency of beverages. Therefore, it is well suited for use in

instant powdered beverages and even in beverages with a neutral pH-value,

for example near-water drinks.

Quality Commitment

Dr. Paul Lohmann® started 125 years ago with the production and development of iron salts. Today Dr. Paul

Lohmann® is positioned as a “one-stop-shop” offering a complete product portfolio of 350 minerals including

iron, magnesium, calcium and zinc salts as well as all trace elements. Beside highest product and service

quality standards, the development of innovative solutions for customer projects and requirements is one of Dr.

Paul Lohmann® greatest strengths.

1Euromonitor International (2009): Global Health and Wellness: Powerful Nutrition 2009 and beyond.

2Schulz, H. (2013): Global sports nutrition market to top $ 6 billion by 2018 (Source: http://www.foodnavigator-usa.com/Market/Global-sports-nutrition-market-to-top-6-billion-by-

2018-report-says, 08.04.2013). 3Porter-Rockwell, B. (2013): Minerals Market Remains a strong Bedrock. Valid science, enhanced bioavailability and new taste-driven applications will help mineral products

shine. (Source: http://www.nutraceuticalsworld.com/issues/2013-01/view_features/minerals-market-remains-a-strong-bedrock, 08.04.2013). 4SymphonyIRI Group (2012): Chicago. U.S. supermarkets, drug stores, gas and convenience stores, and mass merchandise retailers, excluding Walmart, for the 52 weeks

ending April 15, 2012. 5 Searby, L. (2012): “Milking the benefits: fortified dairy drinks are going from strength to strength”, International Food Ingredients.

6 Official EFSA list of permitted Health Claims according to Article 13 of Regulation (EC) No 1924/2006

7 Regulation (EC) No. 1924/2006 on nutrition and health claims made on foods.