healthymagination

Julie GoonDirector, healthymaginationGovt. & NGO Strategy

March, 2010

cost quality access

2 Presenter and Event

04/21/23

Healthcare has reached a tipping point

Pressure on governments globally to reduce costs – current model is unsustainable

Solutions must improve quality and lower the cost and variation of care

Innovations focused on the needs of local markets necessary, trickle down from the US not enough

Large societal issues define great markets

3Presenter and Event

9/28/2009

Double R&D to $1.5B on “green products”

Work with customers to increase revenue from $5B in 2005 to $20B in sales by 2010

Reduce GE carbon footprint by 1%

Be transparent & involved

$1.5B on R&D83 “eco” products

$18B revenue target in 2009~10% of GE company revenuesGlobal engagement

Reduction of 13%Save $100MM/year

Founding member of USCAP

Goals for 2010 2009 status

What we learnedThrough innovation … everyone can win:

+ Customers + Investors+ Employees + Public

Building on success…

3 Presenter and Event

04/21/23

Focus investment on key outcomes

3rd party validation

Improve qualityAccess improvementCost savings

15% 15%

15%

• Greater efficiency• Asset optimization• Maximize throughput• Reduce variance

• Managing chronic diseases

• Maternal & infant care

• Water & sanitation

• Screening for life-

threatening conditions

• Reducing medical errors• Remote medicine/ monitoring

• Early disease detection

75-80 validations3rd annual report

2011 2012100+ validations4th annual report

2010200944-50 validations2nd annual report

20-25 validations1st annual report

4 Presenter and Event

04/21/23

The need for healthcare innovation1

2

3

“Big” health challenges • Rise of chronic diseases - Alzheimer’s; Diabetes;

Congestive Heart Failure; Obesity• Aging populations• Costs

Broaden technology & services • Innovation that drives access &

productivity

Global vs. local responses • Local solutions + global

applicability….Tools to address rural health

1

2

3

4

Technology for lower-cost outcomes• Targeted, “ just what you need”

technologies or services

Rural/underserved focus• Health essentials: water & energy,

financing

Consumer-driven health• More innovations out of

hospitals (e.g. homes, retail settings)

• Consumer awareness, motivation

Accelerate healthcare IT• Enable physicians through

decision support & productivity tools, financing

Market Needs Best Solutions

Healthcare is changing around the world…so is GE

5 Presenter and Event

04/21/23

Wastewater Reuse

Ultrafiltration Membranes

• Reclaim, treat and reuse industrial wastewater

Water

Capital

• Electronic Medical Records financing ahead of Government incentives

• Extend HFS franchise to include Community Health Centers

Stimulus Simplicity

healthymagination …beyond GEHC

6 Presenter and Event

04/21/23

Sustain the momentum 2010 & beyond:ongoing commitment in content & marketing

that tap the NBCU portfolio year round

Healthy at NBCU: Nutritional LiteracyProportion of U.S. adults who are obese has doubled over past 3

decades to about 1/3rd of all adults and 1 in every 5 kids. -- CDC

•Insights on NBCU’s Health consumers

CONSUMER INSIGHTS

HEALTHY WEEKJune 21-27, 2010

ENGAGING CONTENT•Educate consumers on healthy living

..

HEALTHY BREAKFAST PANEL

•A marketing discussion

FAMILY RUN/WALK

•Encouraging families to take a healthy step together

EMPLOYEE ACTIVATION

•Engaging employee base around health & wellnessCOMMUNITY

CHALLENGE•100K+ participants activated

over 10 weeks

•Showcase NBCU’s biggest talent•First Lady TMYK 3/10

7 Presenter and Event

04/21/23

Consumer Touch

HC survey – 1,700 doctors and clinicians

• 54% loved the ads• 34.5% liked the ads• 8.3% ads were ok• 2.6% didn’t like the ads

88.5%

healthymagination ad results • Highlight the increasing number of

Americans who cannot afford healthcare• Show costs as an increasing percentage of

GDP• Analyze five year breast cancer survival

rates versus costs in 20 countries• Illustrate how Performance Solutions can

drive increasing Operating Room utilization• Showcase Health of Nations survey by

Economist Intelligence Unit

Upcoming data visualizations

8 Presenter and Event

04/21/23

Consumer Touch

As of 2/22• 5-star ratings for all YouTube Star videos• 1.5 million views• 100,000 suggestions/user generated videos

posted• Rhett and Link “Amazing New Yoga Poses”

– In less than a day, 52,000 views, 4,500 comments

Howcast video results

As of 2/22, 111,000 views

As of 2/21, 2,500 articles shared

YouTube challenge results

Sharing ad results

9 Presenter and Event

04/21/23

Imagination at Work

What you imagine, we can make happen

healthymaginationBetter health for more people

HealthAheadHealthAheadBetter health for the Better health for the

people of GEpeople of GE

HealthAheadHealthAheadBetter health for the people of GE

HealthAheadHealthAheadBenefits

HealthAheadHealthAheadSites

HealthAheadHealthAheadLiving

HealthAhead: Culture of Health

•Smoking

•Nutrition

•Prevention

•Stress management

•New design… consumerism

•Salaried, U.S.

•Tools (e.g. PHR, Health coach)

•Crowdsourcing

•HealthMates

•Follow the Leader

•Crotonville

Compliance: how we workHealth: how we live

•Employers

•Government, Payers

•Increase Value for every patient

HealthAheadHealthAhead‘GE City’

10 Presenter and Event

04/21/23

A new business strategy that reflects changing needs and emerging opportunities in HC

A commitment to increase our R&D investment in quality, access and cost and to bring the full focus of GE on these issues (GE Capital, NBCU, Energy & Water, GRC, Foundation)

A pledge to take on one of the world's toughest challenges and help people live healthier lives