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Healthy Start Client Recruitment trategies S
Hear From Your Peer Webinar
March 12 2015
Welcome from HRSA
Makeva Rhoden MPH CHES LCDR US Public Health Service
Program Management Officer
Health Resources and Services Administration
Welcome and Overview
Reesa Webb MS Senior Consultant JSI
Healthy Start EPIC Center
Webinar Agenda
I Review objectives
II Client recruitment presentation Reesa Webb
III Grantee example of effective recruitment Moms First Cleveland Lisa Matthews
IV Q amp A with our presenters
V Next steps for Discussion Groups Megan Hiltner
Webinar Objectives
1 State at least three strategies that would be effective for recruiting your target population
2 List at least four potential partners you could engage to recruit clients
3 Explain the importance of applying lessons learned in the design of new recruitment strategies
Before recruitment beginshellip
Understand how each segment can be reached
Locationsplaces they frequent
Communication modalities they prefer
Other health caresocial services they use
Summary of HS Grantee Profiles
Completed October 2014
78 of 100 grantees shared recruitment plans
HS Grantee Recruitment Strategies
Method Built-in recruitment
Opt-in option (for agencies that provide a continuum of services)
Implement pregnancy testing in-house
Implement centralized intake system with similar organizations or other service organizations used by target population (other MCH programs)
bull Develop a joint recruitment plan and joint support for intake system (universal protocol no wrong door)
HS Grantee Recruitment Strategies
Method Indirect outreach (reach out to community) Community education about health indicators
Community presentations classes
Health fairs
Back-to-school rallies
Brochures flyers
bull Community locations (laundromats grocery stores pharmacies salons)
Traditional media (radio print TV)
Social media
HS Grantee Recruitment Strategies
Method Direct outreach (reach out to potential clients) Attend and present at community events
frequented by the target population
Door-to-door canvassing in target neighborhoods
Medical mobile unit
Peer recruiting
Word of mouth past clients
Employ outreach workerscase managers (station at strategic locations)
HS Grantee Recruitment Strategies
Method Partner with organizations that your target population utilizes
Determine who your partners should be
Determine how to find these partners in your service area
Forge partnerships
Community Action Networks
Title V Care Coordination Systems
Home Visiting Programs
Head StartEarly Head Start
Child Care Centers and In‐home Day Care
Correctional System
Faith‐based Organizations
Shelters
Title V Care Coordination Systems
Home Visiting Programs
Head StartEarly Head Start
Child Care Centers and In‐home Day Care
Correctional System
Faith‐based Organizations
Shelters
Referral Partners
Navigators for Marketplace Enrollment
Insurance plans that cover your target population (eg Medicaid managed care plans)
State Medicaid innovation programs
WIC
Community Resource Centers
School Systems
Navigators for Marketplace Enrollment
Insurance plans that cover your target population (eg Medicaid managed care plans)
State Medicaid innovation programs
WIC
Community Resource Centers
School Systems
Referral Partners
Lessons from ACA Enrollment
Invest in outreach staff
Make technology work for you
Recognize everyonersquos role in outreach
Engage faith-based communities
Create an earned media strategy
Customize your message to targeted audiences
Promote word-of-mouth recommendations from satisfied participants
Offer enrollment through community events that are convenient to the client
Questions
Cleveland Department of Public Health (CDPH)
The CDPH serves as grantee for the MomsFirst Project and provides administrative oversight of the Project including
Programmatic and Fiscal Accountability
Technical Assistance
Contract MonitoringQuality Assurance
Fulfilling Federal Reporting Requirements
Grant Writing
Project Structure
MomsFirst targets African American women in Clevelandrsquos most impoverished communities with
special efforts to reach adolescents and homeless substance abusing or incarcerated women To
accomplish this the grantee subcontracts with agencies which by mission mandate or practice assist low
income minority populations These include six neighborhood settlement houses a community-based
social service agency and Northeast Ohio Neighborhood Health Services Inc (NEON) a Federally Qualified
Health Center
Participant Characteristics
Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child
abuse
Service Providers
36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)
6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)
Staff range from Paraprofessionals to those with a Masterrsquos Degree
Participant Engagement
Community Setting The core services of outreach case management health education
interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives
School Setting Activities are pregnancy-prevention focused and include active
Student Peer Advisory Groups
High Risk Settings Populations served include those incarcerated residing in shelters or
enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community
Community Setting
The city of Cleveland is divided into service areas
Settlement House Recruitment efforts consist of
bull Door-to-door neighborhood canvassing
bull Tapping into other site based programs
bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc
bull Literature drops at grass roots agencies ie libraries
bull Neighborhood Consortia Events
School Setting
Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools
MOU in place with CMSD
Students are recruited in the schools and referrals are also received from faculty and school nurses
Active Student Peer Advisory Groups with pregnancy prevention focused activities
High Risk Setting
Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC
Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs
Participants are followed as they transition and re-integrate into the community
Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities
HealthMobile (Medical Outreac h Mobile Unit)
35 foot fully contained medical mobile unit
Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system
Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants
Select 2014 HealthMobile Data
1956 coach contacts made
Services performed included bull 72 Pregnancy tests
bull 31 Pap tests
bull 281 STD tests
bull 418 HIV tests
bull 17771 condoms distributed
bull 56 Physicals Vision tests and Height and Weight checks
bull 7 Emergency Care visits
bull 36 Immunizations
bull 172 Blood Pressure checks
bull 31 MomsFirst Referrals
IMR Impact
Community Engagement
Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know
Neighborhood Consortia Events
National Infant Mortality Awareness Month Event
Community Baby Showers
Health Fairs
Faith Based Outreach
PayrollUtility Bill Stuffers
Targeted campaigns ie Safe Sleep
Lisa Matthews MBA MomsFirst Project Director
Cleveland Department of Public Health 75 Erieview Plaza
Cleveland Ohio 44114 (office) 216-664-4281
(fax) 216-664-2501 lmatthewscityclevelandohus
wwwclevelandhealthorg
Questions
Next Steps for Recruitment
Discussion Group
Three conversations
Co-facilitated by HS Grantee amp EPIC Team Member
Focus Peer sharing amp learning
Additional webinars
Poll
Are you interested in participating in a discussion group that would provide more details on this topic
YesNo
Wrap Up and Reminders
Upcoming Webinars
March 19 3-4 PM ET The Happiest Baby
March 24 3-4PM ET Learn the Signs Act Early
March 31 3-4 PM ET The Gabby System
EPIC Center website httpwwwhealthystartepicorg
Includes all recorded webinars transcripts and slide presentations
Welcome from HRSA
Makeva Rhoden MPH CHES LCDR US Public Health Service
Program Management Officer
Health Resources and Services Administration
Welcome and Overview
Reesa Webb MS Senior Consultant JSI
Healthy Start EPIC Center
Webinar Agenda
I Review objectives
II Client recruitment presentation Reesa Webb
III Grantee example of effective recruitment Moms First Cleveland Lisa Matthews
IV Q amp A with our presenters
V Next steps for Discussion Groups Megan Hiltner
Webinar Objectives
1 State at least three strategies that would be effective for recruiting your target population
2 List at least four potential partners you could engage to recruit clients
3 Explain the importance of applying lessons learned in the design of new recruitment strategies
Before recruitment beginshellip
Understand how each segment can be reached
Locationsplaces they frequent
Communication modalities they prefer
Other health caresocial services they use
Summary of HS Grantee Profiles
Completed October 2014
78 of 100 grantees shared recruitment plans
HS Grantee Recruitment Strategies
Method Built-in recruitment
Opt-in option (for agencies that provide a continuum of services)
Implement pregnancy testing in-house
Implement centralized intake system with similar organizations or other service organizations used by target population (other MCH programs)
bull Develop a joint recruitment plan and joint support for intake system (universal protocol no wrong door)
HS Grantee Recruitment Strategies
Method Indirect outreach (reach out to community) Community education about health indicators
Community presentations classes
Health fairs
Back-to-school rallies
Brochures flyers
bull Community locations (laundromats grocery stores pharmacies salons)
Traditional media (radio print TV)
Social media
HS Grantee Recruitment Strategies
Method Direct outreach (reach out to potential clients) Attend and present at community events
frequented by the target population
Door-to-door canvassing in target neighborhoods
Medical mobile unit
Peer recruiting
Word of mouth past clients
Employ outreach workerscase managers (station at strategic locations)
HS Grantee Recruitment Strategies
Method Partner with organizations that your target population utilizes
Determine who your partners should be
Determine how to find these partners in your service area
Forge partnerships
Community Action Networks
Title V Care Coordination Systems
Home Visiting Programs
Head StartEarly Head Start
Child Care Centers and In‐home Day Care
Correctional System
Faith‐based Organizations
Shelters
Title V Care Coordination Systems
Home Visiting Programs
Head StartEarly Head Start
Child Care Centers and In‐home Day Care
Correctional System
Faith‐based Organizations
Shelters
Referral Partners
Navigators for Marketplace Enrollment
Insurance plans that cover your target population (eg Medicaid managed care plans)
State Medicaid innovation programs
WIC
Community Resource Centers
School Systems
Navigators for Marketplace Enrollment
Insurance plans that cover your target population (eg Medicaid managed care plans)
State Medicaid innovation programs
WIC
Community Resource Centers
School Systems
Referral Partners
Lessons from ACA Enrollment
Invest in outreach staff
Make technology work for you
Recognize everyonersquos role in outreach
Engage faith-based communities
Create an earned media strategy
Customize your message to targeted audiences
Promote word-of-mouth recommendations from satisfied participants
Offer enrollment through community events that are convenient to the client
Questions
Cleveland Department of Public Health (CDPH)
The CDPH serves as grantee for the MomsFirst Project and provides administrative oversight of the Project including
Programmatic and Fiscal Accountability
Technical Assistance
Contract MonitoringQuality Assurance
Fulfilling Federal Reporting Requirements
Grant Writing
Project Structure
MomsFirst targets African American women in Clevelandrsquos most impoverished communities with
special efforts to reach adolescents and homeless substance abusing or incarcerated women To
accomplish this the grantee subcontracts with agencies which by mission mandate or practice assist low
income minority populations These include six neighborhood settlement houses a community-based
social service agency and Northeast Ohio Neighborhood Health Services Inc (NEON) a Federally Qualified
Health Center
Participant Characteristics
Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child
abuse
Service Providers
36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)
6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)
Staff range from Paraprofessionals to those with a Masterrsquos Degree
Participant Engagement
Community Setting The core services of outreach case management health education
interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives
School Setting Activities are pregnancy-prevention focused and include active
Student Peer Advisory Groups
High Risk Settings Populations served include those incarcerated residing in shelters or
enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community
Community Setting
The city of Cleveland is divided into service areas
Settlement House Recruitment efforts consist of
bull Door-to-door neighborhood canvassing
bull Tapping into other site based programs
bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc
bull Literature drops at grass roots agencies ie libraries
bull Neighborhood Consortia Events
School Setting
Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools
MOU in place with CMSD
Students are recruited in the schools and referrals are also received from faculty and school nurses
Active Student Peer Advisory Groups with pregnancy prevention focused activities
High Risk Setting
Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC
Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs
Participants are followed as they transition and re-integrate into the community
Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities
HealthMobile (Medical Outreac h Mobile Unit)
35 foot fully contained medical mobile unit
Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system
Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants
Select 2014 HealthMobile Data
1956 coach contacts made
Services performed included bull 72 Pregnancy tests
bull 31 Pap tests
bull 281 STD tests
bull 418 HIV tests
bull 17771 condoms distributed
bull 56 Physicals Vision tests and Height and Weight checks
bull 7 Emergency Care visits
bull 36 Immunizations
bull 172 Blood Pressure checks
bull 31 MomsFirst Referrals
IMR Impact
Community Engagement
Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know
Neighborhood Consortia Events
National Infant Mortality Awareness Month Event
Community Baby Showers
Health Fairs
Faith Based Outreach
PayrollUtility Bill Stuffers
Targeted campaigns ie Safe Sleep
Lisa Matthews MBA MomsFirst Project Director
Cleveland Department of Public Health 75 Erieview Plaza
Cleveland Ohio 44114 (office) 216-664-4281
(fax) 216-664-2501 lmatthewscityclevelandohus
wwwclevelandhealthorg
Questions
Next Steps for Recruitment
Discussion Group
Three conversations
Co-facilitated by HS Grantee amp EPIC Team Member
Focus Peer sharing amp learning
Additional webinars
Poll
Are you interested in participating in a discussion group that would provide more details on this topic
YesNo
Wrap Up and Reminders
Upcoming Webinars
March 19 3-4 PM ET The Happiest Baby
March 24 3-4PM ET Learn the Signs Act Early
March 31 3-4 PM ET The Gabby System
EPIC Center website httpwwwhealthystartepicorg
Includes all recorded webinars transcripts and slide presentations
Welcome and Overview
Reesa Webb MS Senior Consultant JSI
Healthy Start EPIC Center
Webinar Agenda
I Review objectives
II Client recruitment presentation Reesa Webb
III Grantee example of effective recruitment Moms First Cleveland Lisa Matthews
IV Q amp A with our presenters
V Next steps for Discussion Groups Megan Hiltner
Webinar Objectives
1 State at least three strategies that would be effective for recruiting your target population
2 List at least four potential partners you could engage to recruit clients
3 Explain the importance of applying lessons learned in the design of new recruitment strategies
Before recruitment beginshellip
Understand how each segment can be reached
Locationsplaces they frequent
Communication modalities they prefer
Other health caresocial services they use
Summary of HS Grantee Profiles
Completed October 2014
78 of 100 grantees shared recruitment plans
HS Grantee Recruitment Strategies
Method Built-in recruitment
Opt-in option (for agencies that provide a continuum of services)
Implement pregnancy testing in-house
Implement centralized intake system with similar organizations or other service organizations used by target population (other MCH programs)
bull Develop a joint recruitment plan and joint support for intake system (universal protocol no wrong door)
HS Grantee Recruitment Strategies
Method Indirect outreach (reach out to community) Community education about health indicators
Community presentations classes
Health fairs
Back-to-school rallies
Brochures flyers
bull Community locations (laundromats grocery stores pharmacies salons)
Traditional media (radio print TV)
Social media
HS Grantee Recruitment Strategies
Method Direct outreach (reach out to potential clients) Attend and present at community events
frequented by the target population
Door-to-door canvassing in target neighborhoods
Medical mobile unit
Peer recruiting
Word of mouth past clients
Employ outreach workerscase managers (station at strategic locations)
HS Grantee Recruitment Strategies
Method Partner with organizations that your target population utilizes
Determine who your partners should be
Determine how to find these partners in your service area
Forge partnerships
Community Action Networks
Title V Care Coordination Systems
Home Visiting Programs
Head StartEarly Head Start
Child Care Centers and In‐home Day Care
Correctional System
Faith‐based Organizations
Shelters
Title V Care Coordination Systems
Home Visiting Programs
Head StartEarly Head Start
Child Care Centers and In‐home Day Care
Correctional System
Faith‐based Organizations
Shelters
Referral Partners
Navigators for Marketplace Enrollment
Insurance plans that cover your target population (eg Medicaid managed care plans)
State Medicaid innovation programs
WIC
Community Resource Centers
School Systems
Navigators for Marketplace Enrollment
Insurance plans that cover your target population (eg Medicaid managed care plans)
State Medicaid innovation programs
WIC
Community Resource Centers
School Systems
Referral Partners
Lessons from ACA Enrollment
Invest in outreach staff
Make technology work for you
Recognize everyonersquos role in outreach
Engage faith-based communities
Create an earned media strategy
Customize your message to targeted audiences
Promote word-of-mouth recommendations from satisfied participants
Offer enrollment through community events that are convenient to the client
Questions
Cleveland Department of Public Health (CDPH)
The CDPH serves as grantee for the MomsFirst Project and provides administrative oversight of the Project including
Programmatic and Fiscal Accountability
Technical Assistance
Contract MonitoringQuality Assurance
Fulfilling Federal Reporting Requirements
Grant Writing
Project Structure
MomsFirst targets African American women in Clevelandrsquos most impoverished communities with
special efforts to reach adolescents and homeless substance abusing or incarcerated women To
accomplish this the grantee subcontracts with agencies which by mission mandate or practice assist low
income minority populations These include six neighborhood settlement houses a community-based
social service agency and Northeast Ohio Neighborhood Health Services Inc (NEON) a Federally Qualified
Health Center
Participant Characteristics
Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child
abuse
Service Providers
36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)
6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)
Staff range from Paraprofessionals to those with a Masterrsquos Degree
Participant Engagement
Community Setting The core services of outreach case management health education
interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives
School Setting Activities are pregnancy-prevention focused and include active
Student Peer Advisory Groups
High Risk Settings Populations served include those incarcerated residing in shelters or
enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community
Community Setting
The city of Cleveland is divided into service areas
Settlement House Recruitment efforts consist of
bull Door-to-door neighborhood canvassing
bull Tapping into other site based programs
bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc
bull Literature drops at grass roots agencies ie libraries
bull Neighborhood Consortia Events
School Setting
Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools
MOU in place with CMSD
Students are recruited in the schools and referrals are also received from faculty and school nurses
Active Student Peer Advisory Groups with pregnancy prevention focused activities
High Risk Setting
Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC
Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs
Participants are followed as they transition and re-integrate into the community
Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities
HealthMobile (Medical Outreac h Mobile Unit)
35 foot fully contained medical mobile unit
Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system
Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants
Select 2014 HealthMobile Data
1956 coach contacts made
Services performed included bull 72 Pregnancy tests
bull 31 Pap tests
bull 281 STD tests
bull 418 HIV tests
bull 17771 condoms distributed
bull 56 Physicals Vision tests and Height and Weight checks
bull 7 Emergency Care visits
bull 36 Immunizations
bull 172 Blood Pressure checks
bull 31 MomsFirst Referrals
IMR Impact
Community Engagement
Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know
Neighborhood Consortia Events
National Infant Mortality Awareness Month Event
Community Baby Showers
Health Fairs
Faith Based Outreach
PayrollUtility Bill Stuffers
Targeted campaigns ie Safe Sleep
Lisa Matthews MBA MomsFirst Project Director
Cleveland Department of Public Health 75 Erieview Plaza
Cleveland Ohio 44114 (office) 216-664-4281
(fax) 216-664-2501 lmatthewscityclevelandohus
wwwclevelandhealthorg
Questions
Next Steps for Recruitment
Discussion Group
Three conversations
Co-facilitated by HS Grantee amp EPIC Team Member
Focus Peer sharing amp learning
Additional webinars
Poll
Are you interested in participating in a discussion group that would provide more details on this topic
YesNo
Wrap Up and Reminders
Upcoming Webinars
March 19 3-4 PM ET The Happiest Baby
March 24 3-4PM ET Learn the Signs Act Early
March 31 3-4 PM ET The Gabby System
EPIC Center website httpwwwhealthystartepicorg
Includes all recorded webinars transcripts and slide presentations
Webinar Agenda
I Review objectives
II Client recruitment presentation Reesa Webb
III Grantee example of effective recruitment Moms First Cleveland Lisa Matthews
IV Q amp A with our presenters
V Next steps for Discussion Groups Megan Hiltner
Webinar Objectives
1 State at least three strategies that would be effective for recruiting your target population
2 List at least four potential partners you could engage to recruit clients
3 Explain the importance of applying lessons learned in the design of new recruitment strategies
Before recruitment beginshellip
Understand how each segment can be reached
Locationsplaces they frequent
Communication modalities they prefer
Other health caresocial services they use
Summary of HS Grantee Profiles
Completed October 2014
78 of 100 grantees shared recruitment plans
HS Grantee Recruitment Strategies
Method Built-in recruitment
Opt-in option (for agencies that provide a continuum of services)
Implement pregnancy testing in-house
Implement centralized intake system with similar organizations or other service organizations used by target population (other MCH programs)
bull Develop a joint recruitment plan and joint support for intake system (universal protocol no wrong door)
HS Grantee Recruitment Strategies
Method Indirect outreach (reach out to community) Community education about health indicators
Community presentations classes
Health fairs
Back-to-school rallies
Brochures flyers
bull Community locations (laundromats grocery stores pharmacies salons)
Traditional media (radio print TV)
Social media
HS Grantee Recruitment Strategies
Method Direct outreach (reach out to potential clients) Attend and present at community events
frequented by the target population
Door-to-door canvassing in target neighborhoods
Medical mobile unit
Peer recruiting
Word of mouth past clients
Employ outreach workerscase managers (station at strategic locations)
HS Grantee Recruitment Strategies
Method Partner with organizations that your target population utilizes
Determine who your partners should be
Determine how to find these partners in your service area
Forge partnerships
Community Action Networks
Title V Care Coordination Systems
Home Visiting Programs
Head StartEarly Head Start
Child Care Centers and In‐home Day Care
Correctional System
Faith‐based Organizations
Shelters
Title V Care Coordination Systems
Home Visiting Programs
Head StartEarly Head Start
Child Care Centers and In‐home Day Care
Correctional System
Faith‐based Organizations
Shelters
Referral Partners
Navigators for Marketplace Enrollment
Insurance plans that cover your target population (eg Medicaid managed care plans)
State Medicaid innovation programs
WIC
Community Resource Centers
School Systems
Navigators for Marketplace Enrollment
Insurance plans that cover your target population (eg Medicaid managed care plans)
State Medicaid innovation programs
WIC
Community Resource Centers
School Systems
Referral Partners
Lessons from ACA Enrollment
Invest in outreach staff
Make technology work for you
Recognize everyonersquos role in outreach
Engage faith-based communities
Create an earned media strategy
Customize your message to targeted audiences
Promote word-of-mouth recommendations from satisfied participants
Offer enrollment through community events that are convenient to the client
Questions
Cleveland Department of Public Health (CDPH)
The CDPH serves as grantee for the MomsFirst Project and provides administrative oversight of the Project including
Programmatic and Fiscal Accountability
Technical Assistance
Contract MonitoringQuality Assurance
Fulfilling Federal Reporting Requirements
Grant Writing
Project Structure
MomsFirst targets African American women in Clevelandrsquos most impoverished communities with
special efforts to reach adolescents and homeless substance abusing or incarcerated women To
accomplish this the grantee subcontracts with agencies which by mission mandate or practice assist low
income minority populations These include six neighborhood settlement houses a community-based
social service agency and Northeast Ohio Neighborhood Health Services Inc (NEON) a Federally Qualified
Health Center
Participant Characteristics
Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child
abuse
Service Providers
36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)
6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)
Staff range from Paraprofessionals to those with a Masterrsquos Degree
Participant Engagement
Community Setting The core services of outreach case management health education
interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives
School Setting Activities are pregnancy-prevention focused and include active
Student Peer Advisory Groups
High Risk Settings Populations served include those incarcerated residing in shelters or
enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community
Community Setting
The city of Cleveland is divided into service areas
Settlement House Recruitment efforts consist of
bull Door-to-door neighborhood canvassing
bull Tapping into other site based programs
bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc
bull Literature drops at grass roots agencies ie libraries
bull Neighborhood Consortia Events
School Setting
Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools
MOU in place with CMSD
Students are recruited in the schools and referrals are also received from faculty and school nurses
Active Student Peer Advisory Groups with pregnancy prevention focused activities
High Risk Setting
Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC
Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs
Participants are followed as they transition and re-integrate into the community
Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities
HealthMobile (Medical Outreac h Mobile Unit)
35 foot fully contained medical mobile unit
Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system
Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants
Select 2014 HealthMobile Data
1956 coach contacts made
Services performed included bull 72 Pregnancy tests
bull 31 Pap tests
bull 281 STD tests
bull 418 HIV tests
bull 17771 condoms distributed
bull 56 Physicals Vision tests and Height and Weight checks
bull 7 Emergency Care visits
bull 36 Immunizations
bull 172 Blood Pressure checks
bull 31 MomsFirst Referrals
IMR Impact
Community Engagement
Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know
Neighborhood Consortia Events
National Infant Mortality Awareness Month Event
Community Baby Showers
Health Fairs
Faith Based Outreach
PayrollUtility Bill Stuffers
Targeted campaigns ie Safe Sleep
Lisa Matthews MBA MomsFirst Project Director
Cleveland Department of Public Health 75 Erieview Plaza
Cleveland Ohio 44114 (office) 216-664-4281
(fax) 216-664-2501 lmatthewscityclevelandohus
wwwclevelandhealthorg
Questions
Next Steps for Recruitment
Discussion Group
Three conversations
Co-facilitated by HS Grantee amp EPIC Team Member
Focus Peer sharing amp learning
Additional webinars
Poll
Are you interested in participating in a discussion group that would provide more details on this topic
YesNo
Wrap Up and Reminders
Upcoming Webinars
March 19 3-4 PM ET The Happiest Baby
March 24 3-4PM ET Learn the Signs Act Early
March 31 3-4 PM ET The Gabby System
EPIC Center website httpwwwhealthystartepicorg
Includes all recorded webinars transcripts and slide presentations
Webinar Objectives
1 State at least three strategies that would be effective for recruiting your target population
2 List at least four potential partners you could engage to recruit clients
3 Explain the importance of applying lessons learned in the design of new recruitment strategies
Before recruitment beginshellip
Understand how each segment can be reached
Locationsplaces they frequent
Communication modalities they prefer
Other health caresocial services they use
Summary of HS Grantee Profiles
Completed October 2014
78 of 100 grantees shared recruitment plans
HS Grantee Recruitment Strategies
Method Built-in recruitment
Opt-in option (for agencies that provide a continuum of services)
Implement pregnancy testing in-house
Implement centralized intake system with similar organizations or other service organizations used by target population (other MCH programs)
bull Develop a joint recruitment plan and joint support for intake system (universal protocol no wrong door)
HS Grantee Recruitment Strategies
Method Indirect outreach (reach out to community) Community education about health indicators
Community presentations classes
Health fairs
Back-to-school rallies
Brochures flyers
bull Community locations (laundromats grocery stores pharmacies salons)
Traditional media (radio print TV)
Social media
HS Grantee Recruitment Strategies
Method Direct outreach (reach out to potential clients) Attend and present at community events
frequented by the target population
Door-to-door canvassing in target neighborhoods
Medical mobile unit
Peer recruiting
Word of mouth past clients
Employ outreach workerscase managers (station at strategic locations)
HS Grantee Recruitment Strategies
Method Partner with organizations that your target population utilizes
Determine who your partners should be
Determine how to find these partners in your service area
Forge partnerships
Community Action Networks
Title V Care Coordination Systems
Home Visiting Programs
Head StartEarly Head Start
Child Care Centers and In‐home Day Care
Correctional System
Faith‐based Organizations
Shelters
Title V Care Coordination Systems
Home Visiting Programs
Head StartEarly Head Start
Child Care Centers and In‐home Day Care
Correctional System
Faith‐based Organizations
Shelters
Referral Partners
Navigators for Marketplace Enrollment
Insurance plans that cover your target population (eg Medicaid managed care plans)
State Medicaid innovation programs
WIC
Community Resource Centers
School Systems
Navigators for Marketplace Enrollment
Insurance plans that cover your target population (eg Medicaid managed care plans)
State Medicaid innovation programs
WIC
Community Resource Centers
School Systems
Referral Partners
Lessons from ACA Enrollment
Invest in outreach staff
Make technology work for you
Recognize everyonersquos role in outreach
Engage faith-based communities
Create an earned media strategy
Customize your message to targeted audiences
Promote word-of-mouth recommendations from satisfied participants
Offer enrollment through community events that are convenient to the client
Questions
Cleveland Department of Public Health (CDPH)
The CDPH serves as grantee for the MomsFirst Project and provides administrative oversight of the Project including
Programmatic and Fiscal Accountability
Technical Assistance
Contract MonitoringQuality Assurance
Fulfilling Federal Reporting Requirements
Grant Writing
Project Structure
MomsFirst targets African American women in Clevelandrsquos most impoverished communities with
special efforts to reach adolescents and homeless substance abusing or incarcerated women To
accomplish this the grantee subcontracts with agencies which by mission mandate or practice assist low
income minority populations These include six neighborhood settlement houses a community-based
social service agency and Northeast Ohio Neighborhood Health Services Inc (NEON) a Federally Qualified
Health Center
Participant Characteristics
Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child
abuse
Service Providers
36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)
6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)
Staff range from Paraprofessionals to those with a Masterrsquos Degree
Participant Engagement
Community Setting The core services of outreach case management health education
interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives
School Setting Activities are pregnancy-prevention focused and include active
Student Peer Advisory Groups
High Risk Settings Populations served include those incarcerated residing in shelters or
enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community
Community Setting
The city of Cleveland is divided into service areas
Settlement House Recruitment efforts consist of
bull Door-to-door neighborhood canvassing
bull Tapping into other site based programs
bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc
bull Literature drops at grass roots agencies ie libraries
bull Neighborhood Consortia Events
School Setting
Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools
MOU in place with CMSD
Students are recruited in the schools and referrals are also received from faculty and school nurses
Active Student Peer Advisory Groups with pregnancy prevention focused activities
High Risk Setting
Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC
Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs
Participants are followed as they transition and re-integrate into the community
Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities
HealthMobile (Medical Outreac h Mobile Unit)
35 foot fully contained medical mobile unit
Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system
Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants
Select 2014 HealthMobile Data
1956 coach contacts made
Services performed included bull 72 Pregnancy tests
bull 31 Pap tests
bull 281 STD tests
bull 418 HIV tests
bull 17771 condoms distributed
bull 56 Physicals Vision tests and Height and Weight checks
bull 7 Emergency Care visits
bull 36 Immunizations
bull 172 Blood Pressure checks
bull 31 MomsFirst Referrals
IMR Impact
Community Engagement
Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know
Neighborhood Consortia Events
National Infant Mortality Awareness Month Event
Community Baby Showers
Health Fairs
Faith Based Outreach
PayrollUtility Bill Stuffers
Targeted campaigns ie Safe Sleep
Lisa Matthews MBA MomsFirst Project Director
Cleveland Department of Public Health 75 Erieview Plaza
Cleveland Ohio 44114 (office) 216-664-4281
(fax) 216-664-2501 lmatthewscityclevelandohus
wwwclevelandhealthorg
Questions
Next Steps for Recruitment
Discussion Group
Three conversations
Co-facilitated by HS Grantee amp EPIC Team Member
Focus Peer sharing amp learning
Additional webinars
Poll
Are you interested in participating in a discussion group that would provide more details on this topic
YesNo
Wrap Up and Reminders
Upcoming Webinars
March 19 3-4 PM ET The Happiest Baby
March 24 3-4PM ET Learn the Signs Act Early
March 31 3-4 PM ET The Gabby System
EPIC Center website httpwwwhealthystartepicorg
Includes all recorded webinars transcripts and slide presentations
Before recruitment beginshellip
Understand how each segment can be reached
Locationsplaces they frequent
Communication modalities they prefer
Other health caresocial services they use
Summary of HS Grantee Profiles
Completed October 2014
78 of 100 grantees shared recruitment plans
HS Grantee Recruitment Strategies
Method Built-in recruitment
Opt-in option (for agencies that provide a continuum of services)
Implement pregnancy testing in-house
Implement centralized intake system with similar organizations or other service organizations used by target population (other MCH programs)
bull Develop a joint recruitment plan and joint support for intake system (universal protocol no wrong door)
HS Grantee Recruitment Strategies
Method Indirect outreach (reach out to community) Community education about health indicators
Community presentations classes
Health fairs
Back-to-school rallies
Brochures flyers
bull Community locations (laundromats grocery stores pharmacies salons)
Traditional media (radio print TV)
Social media
HS Grantee Recruitment Strategies
Method Direct outreach (reach out to potential clients) Attend and present at community events
frequented by the target population
Door-to-door canvassing in target neighborhoods
Medical mobile unit
Peer recruiting
Word of mouth past clients
Employ outreach workerscase managers (station at strategic locations)
HS Grantee Recruitment Strategies
Method Partner with organizations that your target population utilizes
Determine who your partners should be
Determine how to find these partners in your service area
Forge partnerships
Community Action Networks
Title V Care Coordination Systems
Home Visiting Programs
Head StartEarly Head Start
Child Care Centers and In‐home Day Care
Correctional System
Faith‐based Organizations
Shelters
Title V Care Coordination Systems
Home Visiting Programs
Head StartEarly Head Start
Child Care Centers and In‐home Day Care
Correctional System
Faith‐based Organizations
Shelters
Referral Partners
Navigators for Marketplace Enrollment
Insurance plans that cover your target population (eg Medicaid managed care plans)
State Medicaid innovation programs
WIC
Community Resource Centers
School Systems
Navigators for Marketplace Enrollment
Insurance plans that cover your target population (eg Medicaid managed care plans)
State Medicaid innovation programs
WIC
Community Resource Centers
School Systems
Referral Partners
Lessons from ACA Enrollment
Invest in outreach staff
Make technology work for you
Recognize everyonersquos role in outreach
Engage faith-based communities
Create an earned media strategy
Customize your message to targeted audiences
Promote word-of-mouth recommendations from satisfied participants
Offer enrollment through community events that are convenient to the client
Questions
Cleveland Department of Public Health (CDPH)
The CDPH serves as grantee for the MomsFirst Project and provides administrative oversight of the Project including
Programmatic and Fiscal Accountability
Technical Assistance
Contract MonitoringQuality Assurance
Fulfilling Federal Reporting Requirements
Grant Writing
Project Structure
MomsFirst targets African American women in Clevelandrsquos most impoverished communities with
special efforts to reach adolescents and homeless substance abusing or incarcerated women To
accomplish this the grantee subcontracts with agencies which by mission mandate or practice assist low
income minority populations These include six neighborhood settlement houses a community-based
social service agency and Northeast Ohio Neighborhood Health Services Inc (NEON) a Federally Qualified
Health Center
Participant Characteristics
Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child
abuse
Service Providers
36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)
6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)
Staff range from Paraprofessionals to those with a Masterrsquos Degree
Participant Engagement
Community Setting The core services of outreach case management health education
interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives
School Setting Activities are pregnancy-prevention focused and include active
Student Peer Advisory Groups
High Risk Settings Populations served include those incarcerated residing in shelters or
enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community
Community Setting
The city of Cleveland is divided into service areas
Settlement House Recruitment efforts consist of
bull Door-to-door neighborhood canvassing
bull Tapping into other site based programs
bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc
bull Literature drops at grass roots agencies ie libraries
bull Neighborhood Consortia Events
School Setting
Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools
MOU in place with CMSD
Students are recruited in the schools and referrals are also received from faculty and school nurses
Active Student Peer Advisory Groups with pregnancy prevention focused activities
High Risk Setting
Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC
Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs
Participants are followed as they transition and re-integrate into the community
Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities
HealthMobile (Medical Outreac h Mobile Unit)
35 foot fully contained medical mobile unit
Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system
Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants
Select 2014 HealthMobile Data
1956 coach contacts made
Services performed included bull 72 Pregnancy tests
bull 31 Pap tests
bull 281 STD tests
bull 418 HIV tests
bull 17771 condoms distributed
bull 56 Physicals Vision tests and Height and Weight checks
bull 7 Emergency Care visits
bull 36 Immunizations
bull 172 Blood Pressure checks
bull 31 MomsFirst Referrals
IMR Impact
Community Engagement
Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know
Neighborhood Consortia Events
National Infant Mortality Awareness Month Event
Community Baby Showers
Health Fairs
Faith Based Outreach
PayrollUtility Bill Stuffers
Targeted campaigns ie Safe Sleep
Lisa Matthews MBA MomsFirst Project Director
Cleveland Department of Public Health 75 Erieview Plaza
Cleveland Ohio 44114 (office) 216-664-4281
(fax) 216-664-2501 lmatthewscityclevelandohus
wwwclevelandhealthorg
Questions
Next Steps for Recruitment
Discussion Group
Three conversations
Co-facilitated by HS Grantee amp EPIC Team Member
Focus Peer sharing amp learning
Additional webinars
Poll
Are you interested in participating in a discussion group that would provide more details on this topic
YesNo
Wrap Up and Reminders
Upcoming Webinars
March 19 3-4 PM ET The Happiest Baby
March 24 3-4PM ET Learn the Signs Act Early
March 31 3-4 PM ET The Gabby System
EPIC Center website httpwwwhealthystartepicorg
Includes all recorded webinars transcripts and slide presentations
Summary of HS Grantee Profiles
Completed October 2014
78 of 100 grantees shared recruitment plans
HS Grantee Recruitment Strategies
Method Built-in recruitment
Opt-in option (for agencies that provide a continuum of services)
Implement pregnancy testing in-house
Implement centralized intake system with similar organizations or other service organizations used by target population (other MCH programs)
bull Develop a joint recruitment plan and joint support for intake system (universal protocol no wrong door)
HS Grantee Recruitment Strategies
Method Indirect outreach (reach out to community) Community education about health indicators
Community presentations classes
Health fairs
Back-to-school rallies
Brochures flyers
bull Community locations (laundromats grocery stores pharmacies salons)
Traditional media (radio print TV)
Social media
HS Grantee Recruitment Strategies
Method Direct outreach (reach out to potential clients) Attend and present at community events
frequented by the target population
Door-to-door canvassing in target neighborhoods
Medical mobile unit
Peer recruiting
Word of mouth past clients
Employ outreach workerscase managers (station at strategic locations)
HS Grantee Recruitment Strategies
Method Partner with organizations that your target population utilizes
Determine who your partners should be
Determine how to find these partners in your service area
Forge partnerships
Community Action Networks
Title V Care Coordination Systems
Home Visiting Programs
Head StartEarly Head Start
Child Care Centers and In‐home Day Care
Correctional System
Faith‐based Organizations
Shelters
Title V Care Coordination Systems
Home Visiting Programs
Head StartEarly Head Start
Child Care Centers and In‐home Day Care
Correctional System
Faith‐based Organizations
Shelters
Referral Partners
Navigators for Marketplace Enrollment
Insurance plans that cover your target population (eg Medicaid managed care plans)
State Medicaid innovation programs
WIC
Community Resource Centers
School Systems
Navigators for Marketplace Enrollment
Insurance plans that cover your target population (eg Medicaid managed care plans)
State Medicaid innovation programs
WIC
Community Resource Centers
School Systems
Referral Partners
Lessons from ACA Enrollment
Invest in outreach staff
Make technology work for you
Recognize everyonersquos role in outreach
Engage faith-based communities
Create an earned media strategy
Customize your message to targeted audiences
Promote word-of-mouth recommendations from satisfied participants
Offer enrollment through community events that are convenient to the client
Questions
Cleveland Department of Public Health (CDPH)
The CDPH serves as grantee for the MomsFirst Project and provides administrative oversight of the Project including
Programmatic and Fiscal Accountability
Technical Assistance
Contract MonitoringQuality Assurance
Fulfilling Federal Reporting Requirements
Grant Writing
Project Structure
MomsFirst targets African American women in Clevelandrsquos most impoverished communities with
special efforts to reach adolescents and homeless substance abusing or incarcerated women To
accomplish this the grantee subcontracts with agencies which by mission mandate or practice assist low
income minority populations These include six neighborhood settlement houses a community-based
social service agency and Northeast Ohio Neighborhood Health Services Inc (NEON) a Federally Qualified
Health Center
Participant Characteristics
Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child
abuse
Service Providers
36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)
6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)
Staff range from Paraprofessionals to those with a Masterrsquos Degree
Participant Engagement
Community Setting The core services of outreach case management health education
interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives
School Setting Activities are pregnancy-prevention focused and include active
Student Peer Advisory Groups
High Risk Settings Populations served include those incarcerated residing in shelters or
enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community
Community Setting
The city of Cleveland is divided into service areas
Settlement House Recruitment efforts consist of
bull Door-to-door neighborhood canvassing
bull Tapping into other site based programs
bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc
bull Literature drops at grass roots agencies ie libraries
bull Neighborhood Consortia Events
School Setting
Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools
MOU in place with CMSD
Students are recruited in the schools and referrals are also received from faculty and school nurses
Active Student Peer Advisory Groups with pregnancy prevention focused activities
High Risk Setting
Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC
Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs
Participants are followed as they transition and re-integrate into the community
Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities
HealthMobile (Medical Outreac h Mobile Unit)
35 foot fully contained medical mobile unit
Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system
Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants
Select 2014 HealthMobile Data
1956 coach contacts made
Services performed included bull 72 Pregnancy tests
bull 31 Pap tests
bull 281 STD tests
bull 418 HIV tests
bull 17771 condoms distributed
bull 56 Physicals Vision tests and Height and Weight checks
bull 7 Emergency Care visits
bull 36 Immunizations
bull 172 Blood Pressure checks
bull 31 MomsFirst Referrals
IMR Impact
Community Engagement
Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know
Neighborhood Consortia Events
National Infant Mortality Awareness Month Event
Community Baby Showers
Health Fairs
Faith Based Outreach
PayrollUtility Bill Stuffers
Targeted campaigns ie Safe Sleep
Lisa Matthews MBA MomsFirst Project Director
Cleveland Department of Public Health 75 Erieview Plaza
Cleveland Ohio 44114 (office) 216-664-4281
(fax) 216-664-2501 lmatthewscityclevelandohus
wwwclevelandhealthorg
Questions
Next Steps for Recruitment
Discussion Group
Three conversations
Co-facilitated by HS Grantee amp EPIC Team Member
Focus Peer sharing amp learning
Additional webinars
Poll
Are you interested in participating in a discussion group that would provide more details on this topic
YesNo
Wrap Up and Reminders
Upcoming Webinars
March 19 3-4 PM ET The Happiest Baby
March 24 3-4PM ET Learn the Signs Act Early
March 31 3-4 PM ET The Gabby System
EPIC Center website httpwwwhealthystartepicorg
Includes all recorded webinars transcripts and slide presentations
HS Grantee Recruitment Strategies
Method Built-in recruitment
Opt-in option (for agencies that provide a continuum of services)
Implement pregnancy testing in-house
Implement centralized intake system with similar organizations or other service organizations used by target population (other MCH programs)
bull Develop a joint recruitment plan and joint support for intake system (universal protocol no wrong door)
HS Grantee Recruitment Strategies
Method Indirect outreach (reach out to community) Community education about health indicators
Community presentations classes
Health fairs
Back-to-school rallies
Brochures flyers
bull Community locations (laundromats grocery stores pharmacies salons)
Traditional media (radio print TV)
Social media
HS Grantee Recruitment Strategies
Method Direct outreach (reach out to potential clients) Attend and present at community events
frequented by the target population
Door-to-door canvassing in target neighborhoods
Medical mobile unit
Peer recruiting
Word of mouth past clients
Employ outreach workerscase managers (station at strategic locations)
HS Grantee Recruitment Strategies
Method Partner with organizations that your target population utilizes
Determine who your partners should be
Determine how to find these partners in your service area
Forge partnerships
Community Action Networks
Title V Care Coordination Systems
Home Visiting Programs
Head StartEarly Head Start
Child Care Centers and In‐home Day Care
Correctional System
Faith‐based Organizations
Shelters
Title V Care Coordination Systems
Home Visiting Programs
Head StartEarly Head Start
Child Care Centers and In‐home Day Care
Correctional System
Faith‐based Organizations
Shelters
Referral Partners
Navigators for Marketplace Enrollment
Insurance plans that cover your target population (eg Medicaid managed care plans)
State Medicaid innovation programs
WIC
Community Resource Centers
School Systems
Navigators for Marketplace Enrollment
Insurance plans that cover your target population (eg Medicaid managed care plans)
State Medicaid innovation programs
WIC
Community Resource Centers
School Systems
Referral Partners
Lessons from ACA Enrollment
Invest in outreach staff
Make technology work for you
Recognize everyonersquos role in outreach
Engage faith-based communities
Create an earned media strategy
Customize your message to targeted audiences
Promote word-of-mouth recommendations from satisfied participants
Offer enrollment through community events that are convenient to the client
Questions
Cleveland Department of Public Health (CDPH)
The CDPH serves as grantee for the MomsFirst Project and provides administrative oversight of the Project including
Programmatic and Fiscal Accountability
Technical Assistance
Contract MonitoringQuality Assurance
Fulfilling Federal Reporting Requirements
Grant Writing
Project Structure
MomsFirst targets African American women in Clevelandrsquos most impoverished communities with
special efforts to reach adolescents and homeless substance abusing or incarcerated women To
accomplish this the grantee subcontracts with agencies which by mission mandate or practice assist low
income minority populations These include six neighborhood settlement houses a community-based
social service agency and Northeast Ohio Neighborhood Health Services Inc (NEON) a Federally Qualified
Health Center
Participant Characteristics
Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child
abuse
Service Providers
36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)
6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)
Staff range from Paraprofessionals to those with a Masterrsquos Degree
Participant Engagement
Community Setting The core services of outreach case management health education
interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives
School Setting Activities are pregnancy-prevention focused and include active
Student Peer Advisory Groups
High Risk Settings Populations served include those incarcerated residing in shelters or
enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community
Community Setting
The city of Cleveland is divided into service areas
Settlement House Recruitment efforts consist of
bull Door-to-door neighborhood canvassing
bull Tapping into other site based programs
bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc
bull Literature drops at grass roots agencies ie libraries
bull Neighborhood Consortia Events
School Setting
Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools
MOU in place with CMSD
Students are recruited in the schools and referrals are also received from faculty and school nurses
Active Student Peer Advisory Groups with pregnancy prevention focused activities
High Risk Setting
Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC
Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs
Participants are followed as they transition and re-integrate into the community
Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities
HealthMobile (Medical Outreac h Mobile Unit)
35 foot fully contained medical mobile unit
Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system
Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants
Select 2014 HealthMobile Data
1956 coach contacts made
Services performed included bull 72 Pregnancy tests
bull 31 Pap tests
bull 281 STD tests
bull 418 HIV tests
bull 17771 condoms distributed
bull 56 Physicals Vision tests and Height and Weight checks
bull 7 Emergency Care visits
bull 36 Immunizations
bull 172 Blood Pressure checks
bull 31 MomsFirst Referrals
IMR Impact
Community Engagement
Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know
Neighborhood Consortia Events
National Infant Mortality Awareness Month Event
Community Baby Showers
Health Fairs
Faith Based Outreach
PayrollUtility Bill Stuffers
Targeted campaigns ie Safe Sleep
Lisa Matthews MBA MomsFirst Project Director
Cleveland Department of Public Health 75 Erieview Plaza
Cleveland Ohio 44114 (office) 216-664-4281
(fax) 216-664-2501 lmatthewscityclevelandohus
wwwclevelandhealthorg
Questions
Next Steps for Recruitment
Discussion Group
Three conversations
Co-facilitated by HS Grantee amp EPIC Team Member
Focus Peer sharing amp learning
Additional webinars
Poll
Are you interested in participating in a discussion group that would provide more details on this topic
YesNo
Wrap Up and Reminders
Upcoming Webinars
March 19 3-4 PM ET The Happiest Baby
March 24 3-4PM ET Learn the Signs Act Early
March 31 3-4 PM ET The Gabby System
EPIC Center website httpwwwhealthystartepicorg
Includes all recorded webinars transcripts and slide presentations
HS Grantee Recruitment Strategies
Method Indirect outreach (reach out to community) Community education about health indicators
Community presentations classes
Health fairs
Back-to-school rallies
Brochures flyers
bull Community locations (laundromats grocery stores pharmacies salons)
Traditional media (radio print TV)
Social media
HS Grantee Recruitment Strategies
Method Direct outreach (reach out to potential clients) Attend and present at community events
frequented by the target population
Door-to-door canvassing in target neighborhoods
Medical mobile unit
Peer recruiting
Word of mouth past clients
Employ outreach workerscase managers (station at strategic locations)
HS Grantee Recruitment Strategies
Method Partner with organizations that your target population utilizes
Determine who your partners should be
Determine how to find these partners in your service area
Forge partnerships
Community Action Networks
Title V Care Coordination Systems
Home Visiting Programs
Head StartEarly Head Start
Child Care Centers and In‐home Day Care
Correctional System
Faith‐based Organizations
Shelters
Title V Care Coordination Systems
Home Visiting Programs
Head StartEarly Head Start
Child Care Centers and In‐home Day Care
Correctional System
Faith‐based Organizations
Shelters
Referral Partners
Navigators for Marketplace Enrollment
Insurance plans that cover your target population (eg Medicaid managed care plans)
State Medicaid innovation programs
WIC
Community Resource Centers
School Systems
Navigators for Marketplace Enrollment
Insurance plans that cover your target population (eg Medicaid managed care plans)
State Medicaid innovation programs
WIC
Community Resource Centers
School Systems
Referral Partners
Lessons from ACA Enrollment
Invest in outreach staff
Make technology work for you
Recognize everyonersquos role in outreach
Engage faith-based communities
Create an earned media strategy
Customize your message to targeted audiences
Promote word-of-mouth recommendations from satisfied participants
Offer enrollment through community events that are convenient to the client
Questions
Cleveland Department of Public Health (CDPH)
The CDPH serves as grantee for the MomsFirst Project and provides administrative oversight of the Project including
Programmatic and Fiscal Accountability
Technical Assistance
Contract MonitoringQuality Assurance
Fulfilling Federal Reporting Requirements
Grant Writing
Project Structure
MomsFirst targets African American women in Clevelandrsquos most impoverished communities with
special efforts to reach adolescents and homeless substance abusing or incarcerated women To
accomplish this the grantee subcontracts with agencies which by mission mandate or practice assist low
income minority populations These include six neighborhood settlement houses a community-based
social service agency and Northeast Ohio Neighborhood Health Services Inc (NEON) a Federally Qualified
Health Center
Participant Characteristics
Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child
abuse
Service Providers
36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)
6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)
Staff range from Paraprofessionals to those with a Masterrsquos Degree
Participant Engagement
Community Setting The core services of outreach case management health education
interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives
School Setting Activities are pregnancy-prevention focused and include active
Student Peer Advisory Groups
High Risk Settings Populations served include those incarcerated residing in shelters or
enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community
Community Setting
The city of Cleveland is divided into service areas
Settlement House Recruitment efforts consist of
bull Door-to-door neighborhood canvassing
bull Tapping into other site based programs
bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc
bull Literature drops at grass roots agencies ie libraries
bull Neighborhood Consortia Events
School Setting
Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools
MOU in place with CMSD
Students are recruited in the schools and referrals are also received from faculty and school nurses
Active Student Peer Advisory Groups with pregnancy prevention focused activities
High Risk Setting
Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC
Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs
Participants are followed as they transition and re-integrate into the community
Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities
HealthMobile (Medical Outreac h Mobile Unit)
35 foot fully contained medical mobile unit
Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system
Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants
Select 2014 HealthMobile Data
1956 coach contacts made
Services performed included bull 72 Pregnancy tests
bull 31 Pap tests
bull 281 STD tests
bull 418 HIV tests
bull 17771 condoms distributed
bull 56 Physicals Vision tests and Height and Weight checks
bull 7 Emergency Care visits
bull 36 Immunizations
bull 172 Blood Pressure checks
bull 31 MomsFirst Referrals
IMR Impact
Community Engagement
Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know
Neighborhood Consortia Events
National Infant Mortality Awareness Month Event
Community Baby Showers
Health Fairs
Faith Based Outreach
PayrollUtility Bill Stuffers
Targeted campaigns ie Safe Sleep
Lisa Matthews MBA MomsFirst Project Director
Cleveland Department of Public Health 75 Erieview Plaza
Cleveland Ohio 44114 (office) 216-664-4281
(fax) 216-664-2501 lmatthewscityclevelandohus
wwwclevelandhealthorg
Questions
Next Steps for Recruitment
Discussion Group
Three conversations
Co-facilitated by HS Grantee amp EPIC Team Member
Focus Peer sharing amp learning
Additional webinars
Poll
Are you interested in participating in a discussion group that would provide more details on this topic
YesNo
Wrap Up and Reminders
Upcoming Webinars
March 19 3-4 PM ET The Happiest Baby
March 24 3-4PM ET Learn the Signs Act Early
March 31 3-4 PM ET The Gabby System
EPIC Center website httpwwwhealthystartepicorg
Includes all recorded webinars transcripts and slide presentations
HS Grantee Recruitment Strategies
Method Direct outreach (reach out to potential clients) Attend and present at community events
frequented by the target population
Door-to-door canvassing in target neighborhoods
Medical mobile unit
Peer recruiting
Word of mouth past clients
Employ outreach workerscase managers (station at strategic locations)
HS Grantee Recruitment Strategies
Method Partner with organizations that your target population utilizes
Determine who your partners should be
Determine how to find these partners in your service area
Forge partnerships
Community Action Networks
Title V Care Coordination Systems
Home Visiting Programs
Head StartEarly Head Start
Child Care Centers and In‐home Day Care
Correctional System
Faith‐based Organizations
Shelters
Title V Care Coordination Systems
Home Visiting Programs
Head StartEarly Head Start
Child Care Centers and In‐home Day Care
Correctional System
Faith‐based Organizations
Shelters
Referral Partners
Navigators for Marketplace Enrollment
Insurance plans that cover your target population (eg Medicaid managed care plans)
State Medicaid innovation programs
WIC
Community Resource Centers
School Systems
Navigators for Marketplace Enrollment
Insurance plans that cover your target population (eg Medicaid managed care plans)
State Medicaid innovation programs
WIC
Community Resource Centers
School Systems
Referral Partners
Lessons from ACA Enrollment
Invest in outreach staff
Make technology work for you
Recognize everyonersquos role in outreach
Engage faith-based communities
Create an earned media strategy
Customize your message to targeted audiences
Promote word-of-mouth recommendations from satisfied participants
Offer enrollment through community events that are convenient to the client
Questions
Cleveland Department of Public Health (CDPH)
The CDPH serves as grantee for the MomsFirst Project and provides administrative oversight of the Project including
Programmatic and Fiscal Accountability
Technical Assistance
Contract MonitoringQuality Assurance
Fulfilling Federal Reporting Requirements
Grant Writing
Project Structure
MomsFirst targets African American women in Clevelandrsquos most impoverished communities with
special efforts to reach adolescents and homeless substance abusing or incarcerated women To
accomplish this the grantee subcontracts with agencies which by mission mandate or practice assist low
income minority populations These include six neighborhood settlement houses a community-based
social service agency and Northeast Ohio Neighborhood Health Services Inc (NEON) a Federally Qualified
Health Center
Participant Characteristics
Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child
abuse
Service Providers
36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)
6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)
Staff range from Paraprofessionals to those with a Masterrsquos Degree
Participant Engagement
Community Setting The core services of outreach case management health education
interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives
School Setting Activities are pregnancy-prevention focused and include active
Student Peer Advisory Groups
High Risk Settings Populations served include those incarcerated residing in shelters or
enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community
Community Setting
The city of Cleveland is divided into service areas
Settlement House Recruitment efforts consist of
bull Door-to-door neighborhood canvassing
bull Tapping into other site based programs
bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc
bull Literature drops at grass roots agencies ie libraries
bull Neighborhood Consortia Events
School Setting
Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools
MOU in place with CMSD
Students are recruited in the schools and referrals are also received from faculty and school nurses
Active Student Peer Advisory Groups with pregnancy prevention focused activities
High Risk Setting
Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC
Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs
Participants are followed as they transition and re-integrate into the community
Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities
HealthMobile (Medical Outreac h Mobile Unit)
35 foot fully contained medical mobile unit
Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system
Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants
Select 2014 HealthMobile Data
1956 coach contacts made
Services performed included bull 72 Pregnancy tests
bull 31 Pap tests
bull 281 STD tests
bull 418 HIV tests
bull 17771 condoms distributed
bull 56 Physicals Vision tests and Height and Weight checks
bull 7 Emergency Care visits
bull 36 Immunizations
bull 172 Blood Pressure checks
bull 31 MomsFirst Referrals
IMR Impact
Community Engagement
Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know
Neighborhood Consortia Events
National Infant Mortality Awareness Month Event
Community Baby Showers
Health Fairs
Faith Based Outreach
PayrollUtility Bill Stuffers
Targeted campaigns ie Safe Sleep
Lisa Matthews MBA MomsFirst Project Director
Cleveland Department of Public Health 75 Erieview Plaza
Cleveland Ohio 44114 (office) 216-664-4281
(fax) 216-664-2501 lmatthewscityclevelandohus
wwwclevelandhealthorg
Questions
Next Steps for Recruitment
Discussion Group
Three conversations
Co-facilitated by HS Grantee amp EPIC Team Member
Focus Peer sharing amp learning
Additional webinars
Poll
Are you interested in participating in a discussion group that would provide more details on this topic
YesNo
Wrap Up and Reminders
Upcoming Webinars
March 19 3-4 PM ET The Happiest Baby
March 24 3-4PM ET Learn the Signs Act Early
March 31 3-4 PM ET The Gabby System
EPIC Center website httpwwwhealthystartepicorg
Includes all recorded webinars transcripts and slide presentations
HS Grantee Recruitment Strategies
Method Partner with organizations that your target population utilizes
Determine who your partners should be
Determine how to find these partners in your service area
Forge partnerships
Community Action Networks
Title V Care Coordination Systems
Home Visiting Programs
Head StartEarly Head Start
Child Care Centers and In‐home Day Care
Correctional System
Faith‐based Organizations
Shelters
Title V Care Coordination Systems
Home Visiting Programs
Head StartEarly Head Start
Child Care Centers and In‐home Day Care
Correctional System
Faith‐based Organizations
Shelters
Referral Partners
Navigators for Marketplace Enrollment
Insurance plans that cover your target population (eg Medicaid managed care plans)
State Medicaid innovation programs
WIC
Community Resource Centers
School Systems
Navigators for Marketplace Enrollment
Insurance plans that cover your target population (eg Medicaid managed care plans)
State Medicaid innovation programs
WIC
Community Resource Centers
School Systems
Referral Partners
Lessons from ACA Enrollment
Invest in outreach staff
Make technology work for you
Recognize everyonersquos role in outreach
Engage faith-based communities
Create an earned media strategy
Customize your message to targeted audiences
Promote word-of-mouth recommendations from satisfied participants
Offer enrollment through community events that are convenient to the client
Questions
Cleveland Department of Public Health (CDPH)
The CDPH serves as grantee for the MomsFirst Project and provides administrative oversight of the Project including
Programmatic and Fiscal Accountability
Technical Assistance
Contract MonitoringQuality Assurance
Fulfilling Federal Reporting Requirements
Grant Writing
Project Structure
MomsFirst targets African American women in Clevelandrsquos most impoverished communities with
special efforts to reach adolescents and homeless substance abusing or incarcerated women To
accomplish this the grantee subcontracts with agencies which by mission mandate or practice assist low
income minority populations These include six neighborhood settlement houses a community-based
social service agency and Northeast Ohio Neighborhood Health Services Inc (NEON) a Federally Qualified
Health Center
Participant Characteristics
Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child
abuse
Service Providers
36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)
6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)
Staff range from Paraprofessionals to those with a Masterrsquos Degree
Participant Engagement
Community Setting The core services of outreach case management health education
interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives
School Setting Activities are pregnancy-prevention focused and include active
Student Peer Advisory Groups
High Risk Settings Populations served include those incarcerated residing in shelters or
enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community
Community Setting
The city of Cleveland is divided into service areas
Settlement House Recruitment efforts consist of
bull Door-to-door neighborhood canvassing
bull Tapping into other site based programs
bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc
bull Literature drops at grass roots agencies ie libraries
bull Neighborhood Consortia Events
School Setting
Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools
MOU in place with CMSD
Students are recruited in the schools and referrals are also received from faculty and school nurses
Active Student Peer Advisory Groups with pregnancy prevention focused activities
High Risk Setting
Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC
Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs
Participants are followed as they transition and re-integrate into the community
Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities
HealthMobile (Medical Outreac h Mobile Unit)
35 foot fully contained medical mobile unit
Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system
Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants
Select 2014 HealthMobile Data
1956 coach contacts made
Services performed included bull 72 Pregnancy tests
bull 31 Pap tests
bull 281 STD tests
bull 418 HIV tests
bull 17771 condoms distributed
bull 56 Physicals Vision tests and Height and Weight checks
bull 7 Emergency Care visits
bull 36 Immunizations
bull 172 Blood Pressure checks
bull 31 MomsFirst Referrals
IMR Impact
Community Engagement
Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know
Neighborhood Consortia Events
National Infant Mortality Awareness Month Event
Community Baby Showers
Health Fairs
Faith Based Outreach
PayrollUtility Bill Stuffers
Targeted campaigns ie Safe Sleep
Lisa Matthews MBA MomsFirst Project Director
Cleveland Department of Public Health 75 Erieview Plaza
Cleveland Ohio 44114 (office) 216-664-4281
(fax) 216-664-2501 lmatthewscityclevelandohus
wwwclevelandhealthorg
Questions
Next Steps for Recruitment
Discussion Group
Three conversations
Co-facilitated by HS Grantee amp EPIC Team Member
Focus Peer sharing amp learning
Additional webinars
Poll
Are you interested in participating in a discussion group that would provide more details on this topic
YesNo
Wrap Up and Reminders
Upcoming Webinars
March 19 3-4 PM ET The Happiest Baby
March 24 3-4PM ET Learn the Signs Act Early
March 31 3-4 PM ET The Gabby System
EPIC Center website httpwwwhealthystartepicorg
Includes all recorded webinars transcripts and slide presentations
Community Action Networks
Title V Care Coordination Systems
Home Visiting Programs
Head StartEarly Head Start
Child Care Centers and In‐home Day Care
Correctional System
Faith‐based Organizations
Shelters
Title V Care Coordination Systems
Home Visiting Programs
Head StartEarly Head Start
Child Care Centers and In‐home Day Care
Correctional System
Faith‐based Organizations
Shelters
Referral Partners
Navigators for Marketplace Enrollment
Insurance plans that cover your target population (eg Medicaid managed care plans)
State Medicaid innovation programs
WIC
Community Resource Centers
School Systems
Navigators for Marketplace Enrollment
Insurance plans that cover your target population (eg Medicaid managed care plans)
State Medicaid innovation programs
WIC
Community Resource Centers
School Systems
Referral Partners
Lessons from ACA Enrollment
Invest in outreach staff
Make technology work for you
Recognize everyonersquos role in outreach
Engage faith-based communities
Create an earned media strategy
Customize your message to targeted audiences
Promote word-of-mouth recommendations from satisfied participants
Offer enrollment through community events that are convenient to the client
Questions
Cleveland Department of Public Health (CDPH)
The CDPH serves as grantee for the MomsFirst Project and provides administrative oversight of the Project including
Programmatic and Fiscal Accountability
Technical Assistance
Contract MonitoringQuality Assurance
Fulfilling Federal Reporting Requirements
Grant Writing
Project Structure
MomsFirst targets African American women in Clevelandrsquos most impoverished communities with
special efforts to reach adolescents and homeless substance abusing or incarcerated women To
accomplish this the grantee subcontracts with agencies which by mission mandate or practice assist low
income minority populations These include six neighborhood settlement houses a community-based
social service agency and Northeast Ohio Neighborhood Health Services Inc (NEON) a Federally Qualified
Health Center
Participant Characteristics
Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child
abuse
Service Providers
36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)
6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)
Staff range from Paraprofessionals to those with a Masterrsquos Degree
Participant Engagement
Community Setting The core services of outreach case management health education
interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives
School Setting Activities are pregnancy-prevention focused and include active
Student Peer Advisory Groups
High Risk Settings Populations served include those incarcerated residing in shelters or
enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community
Community Setting
The city of Cleveland is divided into service areas
Settlement House Recruitment efforts consist of
bull Door-to-door neighborhood canvassing
bull Tapping into other site based programs
bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc
bull Literature drops at grass roots agencies ie libraries
bull Neighborhood Consortia Events
School Setting
Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools
MOU in place with CMSD
Students are recruited in the schools and referrals are also received from faculty and school nurses
Active Student Peer Advisory Groups with pregnancy prevention focused activities
High Risk Setting
Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC
Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs
Participants are followed as they transition and re-integrate into the community
Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities
HealthMobile (Medical Outreac h Mobile Unit)
35 foot fully contained medical mobile unit
Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system
Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants
Select 2014 HealthMobile Data
1956 coach contacts made
Services performed included bull 72 Pregnancy tests
bull 31 Pap tests
bull 281 STD tests
bull 418 HIV tests
bull 17771 condoms distributed
bull 56 Physicals Vision tests and Height and Weight checks
bull 7 Emergency Care visits
bull 36 Immunizations
bull 172 Blood Pressure checks
bull 31 MomsFirst Referrals
IMR Impact
Community Engagement
Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know
Neighborhood Consortia Events
National Infant Mortality Awareness Month Event
Community Baby Showers
Health Fairs
Faith Based Outreach
PayrollUtility Bill Stuffers
Targeted campaigns ie Safe Sleep
Lisa Matthews MBA MomsFirst Project Director
Cleveland Department of Public Health 75 Erieview Plaza
Cleveland Ohio 44114 (office) 216-664-4281
(fax) 216-664-2501 lmatthewscityclevelandohus
wwwclevelandhealthorg
Questions
Next Steps for Recruitment
Discussion Group
Three conversations
Co-facilitated by HS Grantee amp EPIC Team Member
Focus Peer sharing amp learning
Additional webinars
Poll
Are you interested in participating in a discussion group that would provide more details on this topic
YesNo
Wrap Up and Reminders
Upcoming Webinars
March 19 3-4 PM ET The Happiest Baby
March 24 3-4PM ET Learn the Signs Act Early
March 31 3-4 PM ET The Gabby System
EPIC Center website httpwwwhealthystartepicorg
Includes all recorded webinars transcripts and slide presentations
Title V Care Coordination Systems
Home Visiting Programs
Head StartEarly Head Start
Child Care Centers and In‐home Day Care
Correctional System
Faith‐based Organizations
Shelters
Title V Care Coordination Systems
Home Visiting Programs
Head StartEarly Head Start
Child Care Centers and In‐home Day Care
Correctional System
Faith‐based Organizations
Shelters
Referral Partners
Navigators for Marketplace Enrollment
Insurance plans that cover your target population (eg Medicaid managed care plans)
State Medicaid innovation programs
WIC
Community Resource Centers
School Systems
Navigators for Marketplace Enrollment
Insurance plans that cover your target population (eg Medicaid managed care plans)
State Medicaid innovation programs
WIC
Community Resource Centers
School Systems
Referral Partners
Lessons from ACA Enrollment
Invest in outreach staff
Make technology work for you
Recognize everyonersquos role in outreach
Engage faith-based communities
Create an earned media strategy
Customize your message to targeted audiences
Promote word-of-mouth recommendations from satisfied participants
Offer enrollment through community events that are convenient to the client
Questions
Cleveland Department of Public Health (CDPH)
The CDPH serves as grantee for the MomsFirst Project and provides administrative oversight of the Project including
Programmatic and Fiscal Accountability
Technical Assistance
Contract MonitoringQuality Assurance
Fulfilling Federal Reporting Requirements
Grant Writing
Project Structure
MomsFirst targets African American women in Clevelandrsquos most impoverished communities with
special efforts to reach adolescents and homeless substance abusing or incarcerated women To
accomplish this the grantee subcontracts with agencies which by mission mandate or practice assist low
income minority populations These include six neighborhood settlement houses a community-based
social service agency and Northeast Ohio Neighborhood Health Services Inc (NEON) a Federally Qualified
Health Center
Participant Characteristics
Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child
abuse
Service Providers
36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)
6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)
Staff range from Paraprofessionals to those with a Masterrsquos Degree
Participant Engagement
Community Setting The core services of outreach case management health education
interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives
School Setting Activities are pregnancy-prevention focused and include active
Student Peer Advisory Groups
High Risk Settings Populations served include those incarcerated residing in shelters or
enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community
Community Setting
The city of Cleveland is divided into service areas
Settlement House Recruitment efforts consist of
bull Door-to-door neighborhood canvassing
bull Tapping into other site based programs
bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc
bull Literature drops at grass roots agencies ie libraries
bull Neighborhood Consortia Events
School Setting
Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools
MOU in place with CMSD
Students are recruited in the schools and referrals are also received from faculty and school nurses
Active Student Peer Advisory Groups with pregnancy prevention focused activities
High Risk Setting
Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC
Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs
Participants are followed as they transition and re-integrate into the community
Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities
HealthMobile (Medical Outreac h Mobile Unit)
35 foot fully contained medical mobile unit
Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system
Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants
Select 2014 HealthMobile Data
1956 coach contacts made
Services performed included bull 72 Pregnancy tests
bull 31 Pap tests
bull 281 STD tests
bull 418 HIV tests
bull 17771 condoms distributed
bull 56 Physicals Vision tests and Height and Weight checks
bull 7 Emergency Care visits
bull 36 Immunizations
bull 172 Blood Pressure checks
bull 31 MomsFirst Referrals
IMR Impact
Community Engagement
Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know
Neighborhood Consortia Events
National Infant Mortality Awareness Month Event
Community Baby Showers
Health Fairs
Faith Based Outreach
PayrollUtility Bill Stuffers
Targeted campaigns ie Safe Sleep
Lisa Matthews MBA MomsFirst Project Director
Cleveland Department of Public Health 75 Erieview Plaza
Cleveland Ohio 44114 (office) 216-664-4281
(fax) 216-664-2501 lmatthewscityclevelandohus
wwwclevelandhealthorg
Questions
Next Steps for Recruitment
Discussion Group
Three conversations
Co-facilitated by HS Grantee amp EPIC Team Member
Focus Peer sharing amp learning
Additional webinars
Poll
Are you interested in participating in a discussion group that would provide more details on this topic
YesNo
Wrap Up and Reminders
Upcoming Webinars
March 19 3-4 PM ET The Happiest Baby
March 24 3-4PM ET Learn the Signs Act Early
March 31 3-4 PM ET The Gabby System
EPIC Center website httpwwwhealthystartepicorg
Includes all recorded webinars transcripts and slide presentations
Navigators for Marketplace Enrollment
Insurance plans that cover your target population (eg Medicaid managed care plans)
State Medicaid innovation programs
WIC
Community Resource Centers
School Systems
Navigators for Marketplace Enrollment
Insurance plans that cover your target population (eg Medicaid managed care plans)
State Medicaid innovation programs
WIC
Community Resource Centers
School Systems
Referral Partners
Lessons from ACA Enrollment
Invest in outreach staff
Make technology work for you
Recognize everyonersquos role in outreach
Engage faith-based communities
Create an earned media strategy
Customize your message to targeted audiences
Promote word-of-mouth recommendations from satisfied participants
Offer enrollment through community events that are convenient to the client
Questions
Cleveland Department of Public Health (CDPH)
The CDPH serves as grantee for the MomsFirst Project and provides administrative oversight of the Project including
Programmatic and Fiscal Accountability
Technical Assistance
Contract MonitoringQuality Assurance
Fulfilling Federal Reporting Requirements
Grant Writing
Project Structure
MomsFirst targets African American women in Clevelandrsquos most impoverished communities with
special efforts to reach adolescents and homeless substance abusing or incarcerated women To
accomplish this the grantee subcontracts with agencies which by mission mandate or practice assist low
income minority populations These include six neighborhood settlement houses a community-based
social service agency and Northeast Ohio Neighborhood Health Services Inc (NEON) a Federally Qualified
Health Center
Participant Characteristics
Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child
abuse
Service Providers
36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)
6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)
Staff range from Paraprofessionals to those with a Masterrsquos Degree
Participant Engagement
Community Setting The core services of outreach case management health education
interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives
School Setting Activities are pregnancy-prevention focused and include active
Student Peer Advisory Groups
High Risk Settings Populations served include those incarcerated residing in shelters or
enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community
Community Setting
The city of Cleveland is divided into service areas
Settlement House Recruitment efforts consist of
bull Door-to-door neighborhood canvassing
bull Tapping into other site based programs
bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc
bull Literature drops at grass roots agencies ie libraries
bull Neighborhood Consortia Events
School Setting
Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools
MOU in place with CMSD
Students are recruited in the schools and referrals are also received from faculty and school nurses
Active Student Peer Advisory Groups with pregnancy prevention focused activities
High Risk Setting
Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC
Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs
Participants are followed as they transition and re-integrate into the community
Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities
HealthMobile (Medical Outreac h Mobile Unit)
35 foot fully contained medical mobile unit
Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system
Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants
Select 2014 HealthMobile Data
1956 coach contacts made
Services performed included bull 72 Pregnancy tests
bull 31 Pap tests
bull 281 STD tests
bull 418 HIV tests
bull 17771 condoms distributed
bull 56 Physicals Vision tests and Height and Weight checks
bull 7 Emergency Care visits
bull 36 Immunizations
bull 172 Blood Pressure checks
bull 31 MomsFirst Referrals
IMR Impact
Community Engagement
Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know
Neighborhood Consortia Events
National Infant Mortality Awareness Month Event
Community Baby Showers
Health Fairs
Faith Based Outreach
PayrollUtility Bill Stuffers
Targeted campaigns ie Safe Sleep
Lisa Matthews MBA MomsFirst Project Director
Cleveland Department of Public Health 75 Erieview Plaza
Cleveland Ohio 44114 (office) 216-664-4281
(fax) 216-664-2501 lmatthewscityclevelandohus
wwwclevelandhealthorg
Questions
Next Steps for Recruitment
Discussion Group
Three conversations
Co-facilitated by HS Grantee amp EPIC Team Member
Focus Peer sharing amp learning
Additional webinars
Poll
Are you interested in participating in a discussion group that would provide more details on this topic
YesNo
Wrap Up and Reminders
Upcoming Webinars
March 19 3-4 PM ET The Happiest Baby
March 24 3-4PM ET Learn the Signs Act Early
March 31 3-4 PM ET The Gabby System
EPIC Center website httpwwwhealthystartepicorg
Includes all recorded webinars transcripts and slide presentations
Lessons from ACA Enrollment
Invest in outreach staff
Make technology work for you
Recognize everyonersquos role in outreach
Engage faith-based communities
Create an earned media strategy
Customize your message to targeted audiences
Promote word-of-mouth recommendations from satisfied participants
Offer enrollment through community events that are convenient to the client
Questions
Cleveland Department of Public Health (CDPH)
The CDPH serves as grantee for the MomsFirst Project and provides administrative oversight of the Project including
Programmatic and Fiscal Accountability
Technical Assistance
Contract MonitoringQuality Assurance
Fulfilling Federal Reporting Requirements
Grant Writing
Project Structure
MomsFirst targets African American women in Clevelandrsquos most impoverished communities with
special efforts to reach adolescents and homeless substance abusing or incarcerated women To
accomplish this the grantee subcontracts with agencies which by mission mandate or practice assist low
income minority populations These include six neighborhood settlement houses a community-based
social service agency and Northeast Ohio Neighborhood Health Services Inc (NEON) a Federally Qualified
Health Center
Participant Characteristics
Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child
abuse
Service Providers
36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)
6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)
Staff range from Paraprofessionals to those with a Masterrsquos Degree
Participant Engagement
Community Setting The core services of outreach case management health education
interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives
School Setting Activities are pregnancy-prevention focused and include active
Student Peer Advisory Groups
High Risk Settings Populations served include those incarcerated residing in shelters or
enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community
Community Setting
The city of Cleveland is divided into service areas
Settlement House Recruitment efforts consist of
bull Door-to-door neighborhood canvassing
bull Tapping into other site based programs
bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc
bull Literature drops at grass roots agencies ie libraries
bull Neighborhood Consortia Events
School Setting
Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools
MOU in place with CMSD
Students are recruited in the schools and referrals are also received from faculty and school nurses
Active Student Peer Advisory Groups with pregnancy prevention focused activities
High Risk Setting
Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC
Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs
Participants are followed as they transition and re-integrate into the community
Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities
HealthMobile (Medical Outreac h Mobile Unit)
35 foot fully contained medical mobile unit
Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system
Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants
Select 2014 HealthMobile Data
1956 coach contacts made
Services performed included bull 72 Pregnancy tests
bull 31 Pap tests
bull 281 STD tests
bull 418 HIV tests
bull 17771 condoms distributed
bull 56 Physicals Vision tests and Height and Weight checks
bull 7 Emergency Care visits
bull 36 Immunizations
bull 172 Blood Pressure checks
bull 31 MomsFirst Referrals
IMR Impact
Community Engagement
Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know
Neighborhood Consortia Events
National Infant Mortality Awareness Month Event
Community Baby Showers
Health Fairs
Faith Based Outreach
PayrollUtility Bill Stuffers
Targeted campaigns ie Safe Sleep
Lisa Matthews MBA MomsFirst Project Director
Cleveland Department of Public Health 75 Erieview Plaza
Cleveland Ohio 44114 (office) 216-664-4281
(fax) 216-664-2501 lmatthewscityclevelandohus
wwwclevelandhealthorg
Questions
Next Steps for Recruitment
Discussion Group
Three conversations
Co-facilitated by HS Grantee amp EPIC Team Member
Focus Peer sharing amp learning
Additional webinars
Poll
Are you interested in participating in a discussion group that would provide more details on this topic
YesNo
Wrap Up and Reminders
Upcoming Webinars
March 19 3-4 PM ET The Happiest Baby
March 24 3-4PM ET Learn the Signs Act Early
March 31 3-4 PM ET The Gabby System
EPIC Center website httpwwwhealthystartepicorg
Includes all recorded webinars transcripts and slide presentations
Questions
Cleveland Department of Public Health (CDPH)
The CDPH serves as grantee for the MomsFirst Project and provides administrative oversight of the Project including
Programmatic and Fiscal Accountability
Technical Assistance
Contract MonitoringQuality Assurance
Fulfilling Federal Reporting Requirements
Grant Writing
Project Structure
MomsFirst targets African American women in Clevelandrsquos most impoverished communities with
special efforts to reach adolescents and homeless substance abusing or incarcerated women To
accomplish this the grantee subcontracts with agencies which by mission mandate or practice assist low
income minority populations These include six neighborhood settlement houses a community-based
social service agency and Northeast Ohio Neighborhood Health Services Inc (NEON) a Federally Qualified
Health Center
Participant Characteristics
Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child
abuse
Service Providers
36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)
6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)
Staff range from Paraprofessionals to those with a Masterrsquos Degree
Participant Engagement
Community Setting The core services of outreach case management health education
interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives
School Setting Activities are pregnancy-prevention focused and include active
Student Peer Advisory Groups
High Risk Settings Populations served include those incarcerated residing in shelters or
enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community
Community Setting
The city of Cleveland is divided into service areas
Settlement House Recruitment efforts consist of
bull Door-to-door neighborhood canvassing
bull Tapping into other site based programs
bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc
bull Literature drops at grass roots agencies ie libraries
bull Neighborhood Consortia Events
School Setting
Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools
MOU in place with CMSD
Students are recruited in the schools and referrals are also received from faculty and school nurses
Active Student Peer Advisory Groups with pregnancy prevention focused activities
High Risk Setting
Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC
Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs
Participants are followed as they transition and re-integrate into the community
Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities
HealthMobile (Medical Outreac h Mobile Unit)
35 foot fully contained medical mobile unit
Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system
Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants
Select 2014 HealthMobile Data
1956 coach contacts made
Services performed included bull 72 Pregnancy tests
bull 31 Pap tests
bull 281 STD tests
bull 418 HIV tests
bull 17771 condoms distributed
bull 56 Physicals Vision tests and Height and Weight checks
bull 7 Emergency Care visits
bull 36 Immunizations
bull 172 Blood Pressure checks
bull 31 MomsFirst Referrals
IMR Impact
Community Engagement
Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know
Neighborhood Consortia Events
National Infant Mortality Awareness Month Event
Community Baby Showers
Health Fairs
Faith Based Outreach
PayrollUtility Bill Stuffers
Targeted campaigns ie Safe Sleep
Lisa Matthews MBA MomsFirst Project Director
Cleveland Department of Public Health 75 Erieview Plaza
Cleveland Ohio 44114 (office) 216-664-4281
(fax) 216-664-2501 lmatthewscityclevelandohus
wwwclevelandhealthorg
Questions
Next Steps for Recruitment
Discussion Group
Three conversations
Co-facilitated by HS Grantee amp EPIC Team Member
Focus Peer sharing amp learning
Additional webinars
Poll
Are you interested in participating in a discussion group that would provide more details on this topic
YesNo
Wrap Up and Reminders
Upcoming Webinars
March 19 3-4 PM ET The Happiest Baby
March 24 3-4PM ET Learn the Signs Act Early
March 31 3-4 PM ET The Gabby System
EPIC Center website httpwwwhealthystartepicorg
Includes all recorded webinars transcripts and slide presentations
Cleveland Department of Public Health (CDPH)
The CDPH serves as grantee for the MomsFirst Project and provides administrative oversight of the Project including
Programmatic and Fiscal Accountability
Technical Assistance
Contract MonitoringQuality Assurance
Fulfilling Federal Reporting Requirements
Grant Writing
Project Structure
MomsFirst targets African American women in Clevelandrsquos most impoverished communities with
special efforts to reach adolescents and homeless substance abusing or incarcerated women To
accomplish this the grantee subcontracts with agencies which by mission mandate or practice assist low
income minority populations These include six neighborhood settlement houses a community-based
social service agency and Northeast Ohio Neighborhood Health Services Inc (NEON) a Federally Qualified
Health Center
Participant Characteristics
Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child
abuse
Service Providers
36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)
6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)
Staff range from Paraprofessionals to those with a Masterrsquos Degree
Participant Engagement
Community Setting The core services of outreach case management health education
interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives
School Setting Activities are pregnancy-prevention focused and include active
Student Peer Advisory Groups
High Risk Settings Populations served include those incarcerated residing in shelters or
enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community
Community Setting
The city of Cleveland is divided into service areas
Settlement House Recruitment efforts consist of
bull Door-to-door neighborhood canvassing
bull Tapping into other site based programs
bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc
bull Literature drops at grass roots agencies ie libraries
bull Neighborhood Consortia Events
School Setting
Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools
MOU in place with CMSD
Students are recruited in the schools and referrals are also received from faculty and school nurses
Active Student Peer Advisory Groups with pregnancy prevention focused activities
High Risk Setting
Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC
Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs
Participants are followed as they transition and re-integrate into the community
Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities
HealthMobile (Medical Outreac h Mobile Unit)
35 foot fully contained medical mobile unit
Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system
Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants
Select 2014 HealthMobile Data
1956 coach contacts made
Services performed included bull 72 Pregnancy tests
bull 31 Pap tests
bull 281 STD tests
bull 418 HIV tests
bull 17771 condoms distributed
bull 56 Physicals Vision tests and Height and Weight checks
bull 7 Emergency Care visits
bull 36 Immunizations
bull 172 Blood Pressure checks
bull 31 MomsFirst Referrals
IMR Impact
Community Engagement
Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know
Neighborhood Consortia Events
National Infant Mortality Awareness Month Event
Community Baby Showers
Health Fairs
Faith Based Outreach
PayrollUtility Bill Stuffers
Targeted campaigns ie Safe Sleep
Lisa Matthews MBA MomsFirst Project Director
Cleveland Department of Public Health 75 Erieview Plaza
Cleveland Ohio 44114 (office) 216-664-4281
(fax) 216-664-2501 lmatthewscityclevelandohus
wwwclevelandhealthorg
Questions
Next Steps for Recruitment
Discussion Group
Three conversations
Co-facilitated by HS Grantee amp EPIC Team Member
Focus Peer sharing amp learning
Additional webinars
Poll
Are you interested in participating in a discussion group that would provide more details on this topic
YesNo
Wrap Up and Reminders
Upcoming Webinars
March 19 3-4 PM ET The Happiest Baby
March 24 3-4PM ET Learn the Signs Act Early
March 31 3-4 PM ET The Gabby System
EPIC Center website httpwwwhealthystartepicorg
Includes all recorded webinars transcripts and slide presentations
Project Structure
MomsFirst targets African American women in Clevelandrsquos most impoverished communities with
special efforts to reach adolescents and homeless substance abusing or incarcerated women To
accomplish this the grantee subcontracts with agencies which by mission mandate or practice assist low
income minority populations These include six neighborhood settlement houses a community-based
social service agency and Northeast Ohio Neighborhood Health Services Inc (NEON) a Federally Qualified
Health Center
Participant Characteristics
Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child
abuse
Service Providers
36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)
6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)
Staff range from Paraprofessionals to those with a Masterrsquos Degree
Participant Engagement
Community Setting The core services of outreach case management health education
interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives
School Setting Activities are pregnancy-prevention focused and include active
Student Peer Advisory Groups
High Risk Settings Populations served include those incarcerated residing in shelters or
enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community
Community Setting
The city of Cleveland is divided into service areas
Settlement House Recruitment efforts consist of
bull Door-to-door neighborhood canvassing
bull Tapping into other site based programs
bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc
bull Literature drops at grass roots agencies ie libraries
bull Neighborhood Consortia Events
School Setting
Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools
MOU in place with CMSD
Students are recruited in the schools and referrals are also received from faculty and school nurses
Active Student Peer Advisory Groups with pregnancy prevention focused activities
High Risk Setting
Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC
Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs
Participants are followed as they transition and re-integrate into the community
Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities
HealthMobile (Medical Outreac h Mobile Unit)
35 foot fully contained medical mobile unit
Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system
Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants
Select 2014 HealthMobile Data
1956 coach contacts made
Services performed included bull 72 Pregnancy tests
bull 31 Pap tests
bull 281 STD tests
bull 418 HIV tests
bull 17771 condoms distributed
bull 56 Physicals Vision tests and Height and Weight checks
bull 7 Emergency Care visits
bull 36 Immunizations
bull 172 Blood Pressure checks
bull 31 MomsFirst Referrals
IMR Impact
Community Engagement
Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know
Neighborhood Consortia Events
National Infant Mortality Awareness Month Event
Community Baby Showers
Health Fairs
Faith Based Outreach
PayrollUtility Bill Stuffers
Targeted campaigns ie Safe Sleep
Lisa Matthews MBA MomsFirst Project Director
Cleveland Department of Public Health 75 Erieview Plaza
Cleveland Ohio 44114 (office) 216-664-4281
(fax) 216-664-2501 lmatthewscityclevelandohus
wwwclevelandhealthorg
Questions
Next Steps for Recruitment
Discussion Group
Three conversations
Co-facilitated by HS Grantee amp EPIC Team Member
Focus Peer sharing amp learning
Additional webinars
Poll
Are you interested in participating in a discussion group that would provide more details on this topic
YesNo
Wrap Up and Reminders
Upcoming Webinars
March 19 3-4 PM ET The Happiest Baby
March 24 3-4PM ET Learn the Signs Act Early
March 31 3-4 PM ET The Gabby System
EPIC Center website httpwwwhealthystartepicorg
Includes all recorded webinars transcripts and slide presentations
Participant Characteristics
Age range of 13-42 64 are 17-24 years 18 19 and 20 year olds 29 87 African American 93 Non-Hispanic Beyond 9th grade education but 46 without a HS diploma At enrollment not in school 63 and not working 76 Never married 90 Has a partner 65 biological father 64 No Birth control choice 53 18 prior assault sexual assault domestic violence or child
abuse
Service Providers
36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)
6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)
Staff range from Paraprofessionals to those with a Masterrsquos Degree
Participant Engagement
Community Setting The core services of outreach case management health education
interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives
School Setting Activities are pregnancy-prevention focused and include active
Student Peer Advisory Groups
High Risk Settings Populations served include those incarcerated residing in shelters or
enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community
Community Setting
The city of Cleveland is divided into service areas
Settlement House Recruitment efforts consist of
bull Door-to-door neighborhood canvassing
bull Tapping into other site based programs
bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc
bull Literature drops at grass roots agencies ie libraries
bull Neighborhood Consortia Events
School Setting
Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools
MOU in place with CMSD
Students are recruited in the schools and referrals are also received from faculty and school nurses
Active Student Peer Advisory Groups with pregnancy prevention focused activities
High Risk Setting
Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC
Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs
Participants are followed as they transition and re-integrate into the community
Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities
HealthMobile (Medical Outreac h Mobile Unit)
35 foot fully contained medical mobile unit
Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system
Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants
Select 2014 HealthMobile Data
1956 coach contacts made
Services performed included bull 72 Pregnancy tests
bull 31 Pap tests
bull 281 STD tests
bull 418 HIV tests
bull 17771 condoms distributed
bull 56 Physicals Vision tests and Height and Weight checks
bull 7 Emergency Care visits
bull 36 Immunizations
bull 172 Blood Pressure checks
bull 31 MomsFirst Referrals
IMR Impact
Community Engagement
Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know
Neighborhood Consortia Events
National Infant Mortality Awareness Month Event
Community Baby Showers
Health Fairs
Faith Based Outreach
PayrollUtility Bill Stuffers
Targeted campaigns ie Safe Sleep
Lisa Matthews MBA MomsFirst Project Director
Cleveland Department of Public Health 75 Erieview Plaza
Cleveland Ohio 44114 (office) 216-664-4281
(fax) 216-664-2501 lmatthewscityclevelandohus
wwwclevelandhealthorg
Questions
Next Steps for Recruitment
Discussion Group
Three conversations
Co-facilitated by HS Grantee amp EPIC Team Member
Focus Peer sharing amp learning
Additional webinars
Poll
Are you interested in participating in a discussion group that would provide more details on this topic
YesNo
Wrap Up and Reminders
Upcoming Webinars
March 19 3-4 PM ET The Happiest Baby
March 24 3-4PM ET Learn the Signs Act Early
March 31 3-4 PM ET The Gabby System
EPIC Center website httpwwwhealthystartepicorg
Includes all recorded webinars transcripts and slide presentations
Service Providers
36 FTE Community Health Workers (23 funded through federal Healthy Start dollars 7 funded through County dollars and 6 funded through City dollars)
6 FTE Case Managers (35 funded through federal Healthy Start dollars 15 funded through County dollars and 1 funded through City dollars)
Staff range from Paraprofessionals to those with a Masterrsquos Degree
Participant Engagement
Community Setting The core services of outreach case management health education
interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives
School Setting Activities are pregnancy-prevention focused and include active
Student Peer Advisory Groups
High Risk Settings Populations served include those incarcerated residing in shelters or
enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community
Community Setting
The city of Cleveland is divided into service areas
Settlement House Recruitment efforts consist of
bull Door-to-door neighborhood canvassing
bull Tapping into other site based programs
bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc
bull Literature drops at grass roots agencies ie libraries
bull Neighborhood Consortia Events
School Setting
Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools
MOU in place with CMSD
Students are recruited in the schools and referrals are also received from faculty and school nurses
Active Student Peer Advisory Groups with pregnancy prevention focused activities
High Risk Setting
Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC
Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs
Participants are followed as they transition and re-integrate into the community
Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities
HealthMobile (Medical Outreac h Mobile Unit)
35 foot fully contained medical mobile unit
Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system
Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants
Select 2014 HealthMobile Data
1956 coach contacts made
Services performed included bull 72 Pregnancy tests
bull 31 Pap tests
bull 281 STD tests
bull 418 HIV tests
bull 17771 condoms distributed
bull 56 Physicals Vision tests and Height and Weight checks
bull 7 Emergency Care visits
bull 36 Immunizations
bull 172 Blood Pressure checks
bull 31 MomsFirst Referrals
IMR Impact
Community Engagement
Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know
Neighborhood Consortia Events
National Infant Mortality Awareness Month Event
Community Baby Showers
Health Fairs
Faith Based Outreach
PayrollUtility Bill Stuffers
Targeted campaigns ie Safe Sleep
Lisa Matthews MBA MomsFirst Project Director
Cleveland Department of Public Health 75 Erieview Plaza
Cleveland Ohio 44114 (office) 216-664-4281
(fax) 216-664-2501 lmatthewscityclevelandohus
wwwclevelandhealthorg
Questions
Next Steps for Recruitment
Discussion Group
Three conversations
Co-facilitated by HS Grantee amp EPIC Team Member
Focus Peer sharing amp learning
Additional webinars
Poll
Are you interested in participating in a discussion group that would provide more details on this topic
YesNo
Wrap Up and Reminders
Upcoming Webinars
March 19 3-4 PM ET The Happiest Baby
March 24 3-4PM ET Learn the Signs Act Early
March 31 3-4 PM ET The Gabby System
EPIC Center website httpwwwhealthystartepicorg
Includes all recorded webinars transcripts and slide presentations
Participant Engagement
Community Setting The core services of outreach case management health education
interconceptional care and perinatal depression screening and referral are the primary strategies used to address the Projectrsquos objectives
School Setting Activities are pregnancy-prevention focused and include active
Student Peer Advisory Groups
High Risk Settings Populations served include those incarcerated residing in shelters or
enrolled in an inpatient chemical dependency treatment program Focus is on healthy behaviors family reunification parenting and reintegration into the community
Community Setting
The city of Cleveland is divided into service areas
Settlement House Recruitment efforts consist of
bull Door-to-door neighborhood canvassing
bull Tapping into other site based programs
bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc
bull Literature drops at grass roots agencies ie libraries
bull Neighborhood Consortia Events
School Setting
Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools
MOU in place with CMSD
Students are recruited in the schools and referrals are also received from faculty and school nurses
Active Student Peer Advisory Groups with pregnancy prevention focused activities
High Risk Setting
Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC
Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs
Participants are followed as they transition and re-integrate into the community
Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities
HealthMobile (Medical Outreac h Mobile Unit)
35 foot fully contained medical mobile unit
Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system
Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants
Select 2014 HealthMobile Data
1956 coach contacts made
Services performed included bull 72 Pregnancy tests
bull 31 Pap tests
bull 281 STD tests
bull 418 HIV tests
bull 17771 condoms distributed
bull 56 Physicals Vision tests and Height and Weight checks
bull 7 Emergency Care visits
bull 36 Immunizations
bull 172 Blood Pressure checks
bull 31 MomsFirst Referrals
IMR Impact
Community Engagement
Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know
Neighborhood Consortia Events
National Infant Mortality Awareness Month Event
Community Baby Showers
Health Fairs
Faith Based Outreach
PayrollUtility Bill Stuffers
Targeted campaigns ie Safe Sleep
Lisa Matthews MBA MomsFirst Project Director
Cleveland Department of Public Health 75 Erieview Plaza
Cleveland Ohio 44114 (office) 216-664-4281
(fax) 216-664-2501 lmatthewscityclevelandohus
wwwclevelandhealthorg
Questions
Next Steps for Recruitment
Discussion Group
Three conversations
Co-facilitated by HS Grantee amp EPIC Team Member
Focus Peer sharing amp learning
Additional webinars
Poll
Are you interested in participating in a discussion group that would provide more details on this topic
YesNo
Wrap Up and Reminders
Upcoming Webinars
March 19 3-4 PM ET The Happiest Baby
March 24 3-4PM ET Learn the Signs Act Early
March 31 3-4 PM ET The Gabby System
EPIC Center website httpwwwhealthystartepicorg
Includes all recorded webinars transcripts and slide presentations
Community Setting
The city of Cleveland is divided into service areas
Settlement House Recruitment efforts consist of
bull Door-to-door neighborhood canvassing
bull Tapping into other site based programs
bull Building relationships with medical and social service providers city council reps and local merchants such as grocery stores salons daycare centers etc
bull Literature drops at grass roots agencies ie libraries
bull Neighborhood Consortia Events
School Setting
Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools
MOU in place with CMSD
Students are recruited in the schools and referrals are also received from faculty and school nurses
Active Student Peer Advisory Groups with pregnancy prevention focused activities
High Risk Setting
Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC
Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs
Participants are followed as they transition and re-integrate into the community
Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities
HealthMobile (Medical Outreac h Mobile Unit)
35 foot fully contained medical mobile unit
Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system
Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants
Select 2014 HealthMobile Data
1956 coach contacts made
Services performed included bull 72 Pregnancy tests
bull 31 Pap tests
bull 281 STD tests
bull 418 HIV tests
bull 17771 condoms distributed
bull 56 Physicals Vision tests and Height and Weight checks
bull 7 Emergency Care visits
bull 36 Immunizations
bull 172 Blood Pressure checks
bull 31 MomsFirst Referrals
IMR Impact
Community Engagement
Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know
Neighborhood Consortia Events
National Infant Mortality Awareness Month Event
Community Baby Showers
Health Fairs
Faith Based Outreach
PayrollUtility Bill Stuffers
Targeted campaigns ie Safe Sleep
Lisa Matthews MBA MomsFirst Project Director
Cleveland Department of Public Health 75 Erieview Plaza
Cleveland Ohio 44114 (office) 216-664-4281
(fax) 216-664-2501 lmatthewscityclevelandohus
wwwclevelandhealthorg
Questions
Next Steps for Recruitment
Discussion Group
Three conversations
Co-facilitated by HS Grantee amp EPIC Team Member
Focus Peer sharing amp learning
Additional webinars
Poll
Are you interested in participating in a discussion group that would provide more details on this topic
YesNo
Wrap Up and Reminders
Upcoming Webinars
March 19 3-4 PM ET The Happiest Baby
March 24 3-4PM ET Learn the Signs Act Early
March 31 3-4 PM ET The Gabby System
EPIC Center website httpwwwhealthystartepicorg
Includes all recorded webinars transcripts and slide presentations
School Setting
Operates out of a Community Based Social Service Agency to provide services in all Cleveland Municipal School District (CMSD) High Schools and non-traditional schools ie Charter Schools
MOU in place with CMSD
Students are recruited in the schools and referrals are also received from faculty and school nurses
Active Student Peer Advisory Groups with pregnancy prevention focused activities
High Risk Setting
Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC
Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs
Participants are followed as they transition and re-integrate into the community
Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities
HealthMobile (Medical Outreac h Mobile Unit)
35 foot fully contained medical mobile unit
Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system
Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants
Select 2014 HealthMobile Data
1956 coach contacts made
Services performed included bull 72 Pregnancy tests
bull 31 Pap tests
bull 281 STD tests
bull 418 HIV tests
bull 17771 condoms distributed
bull 56 Physicals Vision tests and Height and Weight checks
bull 7 Emergency Care visits
bull 36 Immunizations
bull 172 Blood Pressure checks
bull 31 MomsFirst Referrals
IMR Impact
Community Engagement
Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know
Neighborhood Consortia Events
National Infant Mortality Awareness Month Event
Community Baby Showers
Health Fairs
Faith Based Outreach
PayrollUtility Bill Stuffers
Targeted campaigns ie Safe Sleep
Lisa Matthews MBA MomsFirst Project Director
Cleveland Department of Public Health 75 Erieview Plaza
Cleveland Ohio 44114 (office) 216-664-4281
(fax) 216-664-2501 lmatthewscityclevelandohus
wwwclevelandhealthorg
Questions
Next Steps for Recruitment
Discussion Group
Three conversations
Co-facilitated by HS Grantee amp EPIC Team Member
Focus Peer sharing amp learning
Additional webinars
Poll
Are you interested in participating in a discussion group that would provide more details on this topic
YesNo
Wrap Up and Reminders
Upcoming Webinars
March 19 3-4 PM ET The Happiest Baby
March 24 3-4PM ET Learn the Signs Act Early
March 31 3-4 PM ET The Gabby System
EPIC Center website httpwwwhealthystartepicorg
Includes all recorded webinars transcripts and slide presentations
High Risk Setting
Operates out of Northeast Ohio Neighborhood Health Services Inc (NEON) a local FQHC
Twice weekly visits to the Cuyahoga County Corrections Center regular visits to local shelters and inpatient chemical dependency treatment programs
Participants are followed as they transition and re-integrate into the community
Quarterly Sobriety Celebrations are held in place of neighborhood consortia meetings for those residing in inpatient chemical dependency treatment facilities
HealthMobile (Medical Outreac h Mobile Unit)
35 foot fully contained medical mobile unit
Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system
Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants
Select 2014 HealthMobile Data
1956 coach contacts made
Services performed included bull 72 Pregnancy tests
bull 31 Pap tests
bull 281 STD tests
bull 418 HIV tests
bull 17771 condoms distributed
bull 56 Physicals Vision tests and Height and Weight checks
bull 7 Emergency Care visits
bull 36 Immunizations
bull 172 Blood Pressure checks
bull 31 MomsFirst Referrals
IMR Impact
Community Engagement
Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know
Neighborhood Consortia Events
National Infant Mortality Awareness Month Event
Community Baby Showers
Health Fairs
Faith Based Outreach
PayrollUtility Bill Stuffers
Targeted campaigns ie Safe Sleep
Lisa Matthews MBA MomsFirst Project Director
Cleveland Department of Public Health 75 Erieview Plaza
Cleveland Ohio 44114 (office) 216-664-4281
(fax) 216-664-2501 lmatthewscityclevelandohus
wwwclevelandhealthorg
Questions
Next Steps for Recruitment
Discussion Group
Three conversations
Co-facilitated by HS Grantee amp EPIC Team Member
Focus Peer sharing amp learning
Additional webinars
Poll
Are you interested in participating in a discussion group that would provide more details on this topic
YesNo
Wrap Up and Reminders
Upcoming Webinars
March 19 3-4 PM ET The Happiest Baby
March 24 3-4PM ET Learn the Signs Act Early
March 31 3-4 PM ET The Gabby System
EPIC Center website httpwwwhealthystartepicorg
Includes all recorded webinars transcripts and slide presentations
HealthMobile (Medical Outreac h Mobile Unit)
35 foot fully contained medical mobile unit
Delivers womenrsquos reproductive health services and health servicesscreenings to populations difficult to engage in the healthcare system
Collaborations with other CDPH programs Planned Parenthood FQHCrsquos community health and social service agencies and local merchants
Select 2014 HealthMobile Data
1956 coach contacts made
Services performed included bull 72 Pregnancy tests
bull 31 Pap tests
bull 281 STD tests
bull 418 HIV tests
bull 17771 condoms distributed
bull 56 Physicals Vision tests and Height and Weight checks
bull 7 Emergency Care visits
bull 36 Immunizations
bull 172 Blood Pressure checks
bull 31 MomsFirst Referrals
IMR Impact
Community Engagement
Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know
Neighborhood Consortia Events
National Infant Mortality Awareness Month Event
Community Baby Showers
Health Fairs
Faith Based Outreach
PayrollUtility Bill Stuffers
Targeted campaigns ie Safe Sleep
Lisa Matthews MBA MomsFirst Project Director
Cleveland Department of Public Health 75 Erieview Plaza
Cleveland Ohio 44114 (office) 216-664-4281
(fax) 216-664-2501 lmatthewscityclevelandohus
wwwclevelandhealthorg
Questions
Next Steps for Recruitment
Discussion Group
Three conversations
Co-facilitated by HS Grantee amp EPIC Team Member
Focus Peer sharing amp learning
Additional webinars
Poll
Are you interested in participating in a discussion group that would provide more details on this topic
YesNo
Wrap Up and Reminders
Upcoming Webinars
March 19 3-4 PM ET The Happiest Baby
March 24 3-4PM ET Learn the Signs Act Early
March 31 3-4 PM ET The Gabby System
EPIC Center website httpwwwhealthystartepicorg
Includes all recorded webinars transcripts and slide presentations
Select 2014 HealthMobile Data
1956 coach contacts made
Services performed included bull 72 Pregnancy tests
bull 31 Pap tests
bull 281 STD tests
bull 418 HIV tests
bull 17771 condoms distributed
bull 56 Physicals Vision tests and Height and Weight checks
bull 7 Emergency Care visits
bull 36 Immunizations
bull 172 Blood Pressure checks
bull 31 MomsFirst Referrals
IMR Impact
Community Engagement
Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know
Neighborhood Consortia Events
National Infant Mortality Awareness Month Event
Community Baby Showers
Health Fairs
Faith Based Outreach
PayrollUtility Bill Stuffers
Targeted campaigns ie Safe Sleep
Lisa Matthews MBA MomsFirst Project Director
Cleveland Department of Public Health 75 Erieview Plaza
Cleveland Ohio 44114 (office) 216-664-4281
(fax) 216-664-2501 lmatthewscityclevelandohus
wwwclevelandhealthorg
Questions
Next Steps for Recruitment
Discussion Group
Three conversations
Co-facilitated by HS Grantee amp EPIC Team Member
Focus Peer sharing amp learning
Additional webinars
Poll
Are you interested in participating in a discussion group that would provide more details on this topic
YesNo
Wrap Up and Reminders
Upcoming Webinars
March 19 3-4 PM ET The Happiest Baby
March 24 3-4PM ET Learn the Signs Act Early
March 31 3-4 PM ET The Gabby System
EPIC Center website httpwwwhealthystartepicorg
Includes all recorded webinars transcripts and slide presentations
IMR Impact
Community Engagement
Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know
Neighborhood Consortia Events
National Infant Mortality Awareness Month Event
Community Baby Showers
Health Fairs
Faith Based Outreach
PayrollUtility Bill Stuffers
Targeted campaigns ie Safe Sleep
Lisa Matthews MBA MomsFirst Project Director
Cleveland Department of Public Health 75 Erieview Plaza
Cleveland Ohio 44114 (office) 216-664-4281
(fax) 216-664-2501 lmatthewscityclevelandohus
wwwclevelandhealthorg
Questions
Next Steps for Recruitment
Discussion Group
Three conversations
Co-facilitated by HS Grantee amp EPIC Team Member
Focus Peer sharing amp learning
Additional webinars
Poll
Are you interested in participating in a discussion group that would provide more details on this topic
YesNo
Wrap Up and Reminders
Upcoming Webinars
March 19 3-4 PM ET The Happiest Baby
March 24 3-4PM ET Learn the Signs Act Early
March 31 3-4 PM ET The Gabby System
EPIC Center website httpwwwhealthystartepicorg
Includes all recorded webinars transcripts and slide presentations
Community Engagement
Infant Mortality Awareness Presentations Babies Are Dying in the Black Community Did You Know
Neighborhood Consortia Events
National Infant Mortality Awareness Month Event
Community Baby Showers
Health Fairs
Faith Based Outreach
PayrollUtility Bill Stuffers
Targeted campaigns ie Safe Sleep
Lisa Matthews MBA MomsFirst Project Director
Cleveland Department of Public Health 75 Erieview Plaza
Cleveland Ohio 44114 (office) 216-664-4281
(fax) 216-664-2501 lmatthewscityclevelandohus
wwwclevelandhealthorg
Questions
Next Steps for Recruitment
Discussion Group
Three conversations
Co-facilitated by HS Grantee amp EPIC Team Member
Focus Peer sharing amp learning
Additional webinars
Poll
Are you interested in participating in a discussion group that would provide more details on this topic
YesNo
Wrap Up and Reminders
Upcoming Webinars
March 19 3-4 PM ET The Happiest Baby
March 24 3-4PM ET Learn the Signs Act Early
March 31 3-4 PM ET The Gabby System
EPIC Center website httpwwwhealthystartepicorg
Includes all recorded webinars transcripts and slide presentations
Lisa Matthews MBA MomsFirst Project Director
Cleveland Department of Public Health 75 Erieview Plaza
Cleveland Ohio 44114 (office) 216-664-4281
(fax) 216-664-2501 lmatthewscityclevelandohus
wwwclevelandhealthorg
Questions
Next Steps for Recruitment
Discussion Group
Three conversations
Co-facilitated by HS Grantee amp EPIC Team Member
Focus Peer sharing amp learning
Additional webinars
Poll
Are you interested in participating in a discussion group that would provide more details on this topic
YesNo
Wrap Up and Reminders
Upcoming Webinars
March 19 3-4 PM ET The Happiest Baby
March 24 3-4PM ET Learn the Signs Act Early
March 31 3-4 PM ET The Gabby System
EPIC Center website httpwwwhealthystartepicorg
Includes all recorded webinars transcripts and slide presentations
Questions
Next Steps for Recruitment
Discussion Group
Three conversations
Co-facilitated by HS Grantee amp EPIC Team Member
Focus Peer sharing amp learning
Additional webinars
Poll
Are you interested in participating in a discussion group that would provide more details on this topic
YesNo
Wrap Up and Reminders
Upcoming Webinars
March 19 3-4 PM ET The Happiest Baby
March 24 3-4PM ET Learn the Signs Act Early
March 31 3-4 PM ET The Gabby System
EPIC Center website httpwwwhealthystartepicorg
Includes all recorded webinars transcripts and slide presentations
Next Steps for Recruitment
Discussion Group
Three conversations
Co-facilitated by HS Grantee amp EPIC Team Member
Focus Peer sharing amp learning
Additional webinars
Poll
Are you interested in participating in a discussion group that would provide more details on this topic
YesNo
Wrap Up and Reminders
Upcoming Webinars
March 19 3-4 PM ET The Happiest Baby
March 24 3-4PM ET Learn the Signs Act Early
March 31 3-4 PM ET The Gabby System
EPIC Center website httpwwwhealthystartepicorg
Includes all recorded webinars transcripts and slide presentations
Poll
Are you interested in participating in a discussion group that would provide more details on this topic
YesNo
Wrap Up and Reminders
Upcoming Webinars
March 19 3-4 PM ET The Happiest Baby
March 24 3-4PM ET Learn the Signs Act Early
March 31 3-4 PM ET The Gabby System
EPIC Center website httpwwwhealthystartepicorg
Includes all recorded webinars transcripts and slide presentations