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Presentation by Bob Laurent, Director of Industry Marketing at Alteryx, during Direct Marketing News webinar on March 19, 2013. For a webinar replay, go to http://bit.ly/YtTWww.
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1© 2013 Alteryx, Inc. Confidential.
Hear CustomersSpeak Through
their Data
Bob LaurentDirector of Industry Marketing
2© 2013 Alteryx, Inc. Confidential.
Our Picture of the Customeris Not Getting Any Clearer
3© 2013 Alteryx, Inc. Confidential.
Customer AnalyticsStarts Key Strategic Decisions
Unify picture across all channels
& systemsImprove customer profitability with
sophisticated analytics
Empower decision-makers with analytic
apps
4© 2013 Alteryx, Inc. Confidential.
Data Sources
Outbound Inbound
Advertising
PRPromotion
Social…
SocialContentLoyalty
SEO…
Data Sources
Traditional New
CampaignSurvey
Compete…
SocialSEO
Clickstream…
Data Sources
Traditional New
PromotionPOS
Location…
Golden PathClick
streamCart…
Data Sources
Traditional New
CRMServicesSurvey
…
SocialForumsUsage
…
Awareness & Influence
Decision Making
PurchaseUse &
Maintenance
Traditional Customer Analytics Model is Broken
5© 2013 Alteryx, Inc. Confidential.
Traditional Customer Analytics Model is Just Wrong
Awareness & Influence
Decision Making
Purchase
Use & Maintenance
6© 2013 Alteryx, Inc. Confidential.
Big Data is Great,But Context is King
7© 2013 Alteryx, Inc. Confidential.
Cloud Data
“I just want to understand what
we should be doing…”
8© 2013 Alteryx, Inc. Confidential.
Solution Equation for the360 Degree Customer Project
Large IT Data
Project
Multiple Tools
Lots of Time
Fail
9© 2013 Alteryx, Inc. Confidential.
10© 2013 Alteryx, Inc. Confidential.
How Are They Solving this Challenge?
Data Artisan
Capabilities of Data Scientist that Drive Largest Value Today
Marketing orCustomer Analyst
11© 2013 Alteryx, Inc. Confidential.
Utilize & Integrate any data source
Inte
gra
te
Rapid design of predictive
analytics with unique spatial understanding
Analy
ze
App &
Data
All Relevant Data
Enrich
Packaged Market & Customer
Data
Consumerize the use of sophisticated analytics
The Alteryx Solution
12© 2013 Alteryx, Inc. Confidential.
The Alteryx Production Environment
13© 2013 Alteryx, Inc. Confidential.
The Alteryx Consumption Environment
14© 2013 Alteryx, Inc. Confidential.
Next Steps
Visit www.alteryx.com/customeranalytics
Thank You!
15© 2013 Alteryx, Inc. Confidential.
• Customer Analytics• Consumer Analytics• Predictive Analytics• Strategic Analytics• Big Data Analytics• Big Data Analysis• Humanizing Big Data• Strategic Analytics• Data Scientist• Data Artisan• Data Analyst• Big Data Gap
• Alteryx• Bob Laurent• Alteryx Analytics Gallery• Unstructured data• Analytics Platform• Unstructured Data
Key Terms
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