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101 E. Wisconsin Avenue | Kaukauna, WI 54130 920.766.1616 The Ins and Outs of Small Business 20 Money Saving Tips for Businesses What’s Inside Meet the Board October , 2012 Lamers Dairy - A Family Tradition since 1913 The State of Email Marketing WE Energies Incentives

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News, information, education and updates from the Heart of the Valley Chamber of Commerce

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Page 1: Heart Beat, October , 2012

101 E. Wisconsin Avenue | Kaukauna, WI 54130 920.766.1616

The Ins and Outs of Small Business

20 Money Saving Tips for Businesses

What’s Inside

Meet the Board

October , 2012

Lamers Dairy - A Family Tradition

since 1913

The State of Email Marketing

WE Energies Incentives

Page 2: Heart Beat, October , 2012

www.eastwis.com

Heart Beat | October 2012 2

Thank you to Nicolet National Bank for hosting our September P.M. Connect. Wine, beer, pizza and cheese samplers were provided by

Red & White. Thank you to all who attended. October 24, 2012 5:00pm - 8:00pm

Taste from the Heart Darboy Club

N9695 County Trk N Appleton, WI

Tuesday, Nov. 13, 2012

A.M. Connect Business Card Exchange

7:30am– 9am Chamber office

Register for Chamber events

Phone 920-766-1616

Online www.heartofthevalleychamber.com

September’s

November 7, 2012

P.M. Connect 4:30pm - 6:30pm

East Wisconsin Bank 109 W. Second Street

Kaukauna, WI

Upcoming Events

P.M. Connect

Do you want to host our Ugly Christmas Sweater Party in December? Give Kelli a call!!

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www.heartofthevalleychamber.com 3

ww.alliancebuilds.com

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facebook

Heart Beat | October 2012 4

Get access to coupons, events, announcements

and more!

ww.bakertilly.com

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5 www.heartofthevalleychamber.com

Our newsletter is an affordable way to advertise your business. The publication is sent via email at the beginning of each month and reaches over 11,000. All ads are full color and can be linked to your company’s website at no

additional charge. Black and white ads are acceptable.

Heart Beat Newsletter Options Purchasing Size 1 Month 3 Months 6 Months 12 Months

1/4 Page: $100 $250 $475 $800

1/2 Page: $150 $400 $775 $1200

Full Page: $200 $525 $900 $1500

Back Cover: $300 $750 $1200 $2500

Email Bobbie at bbeckman@heartofthevalleychamber to reserve your ad space.

YOUR AD HERE

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Heart Beat | October 2012 6

Thinking about starting a small business? Luckily, the economy is on the upswing. Still, you'll need to understand the latest retail industry trends to help you find today's best small business retail opportunities. Take a look at the infographic below – you'll see which industries are thriving and which are failing, and get some thought–starters for opening a business.

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7 www.heartofthevalleychamber.com

Originally published August 2012. Reprinted by permission, freeenterprise.com, September 2012. Copyright© 2012, U.S. Chamber of Commerce.

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Around Town

Heart Beat | October 2012 8

Fox Valley Golf Club is a perfect venue for your shower, wedding, anniversary party, reunion or recep-tion. Conveniently located between

Green Bay and Appleton, you and your guests will

enjoy scenic views, a quiet country setting and a friendly staff. Their clubhouse and dining area can seat up to 170 for dinner. www.foxvalleygolfclub.com

Tired of the same old chocolate birthday cake? Do you need something different to jumpstart your parties? Try a Hill Top Donut Cake! All you need to do is pick your favorite donut and they'll do the rest! www.hilltopbakers.com

Kaukauna Eye Care’s Fashion Optical Department carries over 600 frames in a variety of names, shapes, styles and colors. Whether you're looking for the height of fashion or comfortable practicality, they can help you find that frame that best fits your lifestyle. www.kaukaunaeyecare.com

Share a special treat with your guests by renting a chocolate or cheese fountain from A-mazing Events. Perfect for bridal showers, private parties, or corporate milestone celebrations. www.a-mazingevents.com

Want to spend some time this winter on a beach, soaking up the rays and sipping

a fruity drink. Go to Heart of the Valley Travel’s Facebook page for some great

specials or visit their website www.heartofthevalleytravel.com

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Robinson Florist & Greenhouses proudly serves the Kimberly and the entire Fox Valley area. They are family owned and operated and committed to offering only the finest floral arrangements and gifts, backed by service that is friendly and prompt. www.robinsonflorists.com

Cake Anatomy has one thing in mind when designing the perfect cake...YOU! They make cakes for all occasions like this haunted house cake, which is entirely edible with home-made cookies, chocolate rocks and homemade buttercream chocolate icing. www.cakeanatomy.com

Orthopedic & Spine Therapy is proud to be trained and licensed by nationally recognized programs with return-to-work programs. They want to partner with you to provide superior workplace solutions to enhance your quality of business. They offer on-site Physical Therapy services and Lunch and Learn programs tai-lored to your needs. www.ostpt.com

www.heartofthevalleychamber.com

Want your business featured here? Email [email protected]

Sled season will soon be here. Ken's Sports has over 16 acres of land and over 75,000 square feet of showroom. They have all the accessories and apparel to accommodate your every need, whether it be in Snowmobiling, ATV's, Motorcycle's, Watercraft, or Boats. Ken’s is committed year round to your recreational needs! www.kenssport.com

Fall is here and it is a great time to update your flooring. Ceramic is fashionable and practical with its natural look, beautiful designs, and durability. Ceramic tile is available in an infinite number of colors, sizes, shapes, and finishes, so there is no limit to the beautiful,

personalized designs you can create. D & M Interiors has a great selection of ceramic, hardwood and carpet. www.dminteriorsflooring.com

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Is Worth Repeating COPS Construction has begun work on a 8500SF addition for Living Tree Estates Assisted Living in Greenville. Completion is anticipated in January. Also, Cops will begin erecting a steel building for Brand M Inks of Neenah in September. Eastern Wisconsin Agency (EWA), based in Appleton, Wisconsin, was named not-for-profit life insurer National Mutual Ben-efit’s Agency of the Month for the second consecutive month. The EWA was estab-lished in January 2011, and is led by Dis-trict Manager David Pentek. The agency covers the eastern portion of Wisconsin, including Appleton and Milwaukee. This is the agency’s third time being honored with this award. Bruce Kobussen and Amanda Doering have recently observed service anniver-saries at Arla Foods Production, LLC in Hollandtown. Bruce observed 25 years of service and Amanda marked 5 years of service. Network Health received five Telly Awards including the Silver Award, from the Silver Telly Council for its “Adjudicate” television commercial and for its “We Speak Your Language” overall promotional/branding campaign. Goodwill Industries of North Central Wis-consin hired Wendy Patzlaff as its grants and statistics specialist with Financial In-formation and Service Center. She previ-ously worked at the Gardens of the Fox Cities as the development and marketing coordinator. The Business Bank in Appleton hired Dyl-an Esterling as vice president. Esterling has seven years of banking experience. Miron Construction promoted Daniel Voss to vice president of food and beverages. Voss previously served as vice president, business development for the firm’s north-ern operations. He has been with Miron for 12 years. Keller, Inc. will design and build a 10,420 square foot seed packaging and seed stor-age addition for JW Jung Seed Company

under the direction of Keller Project Man-ager, Bob Poch, and Architect, Steve Klessig. Located at 335 South High Street in Randolph, construction has begun and is expected to be completed January 31, 2013. Keller, Inc. will also design and build a 105,000 square foot addition for Master Mold, LLC under the direction of Keller Project Manager, Dave Uttech and Archi-tect, Steve Klessig. Located at 141 Ensch Street in Mauston, construction has begun and is expected to be completed March 31, 2013. Bill Kahl has joined Fox Communities Credit Union as a loan officer at its corpo-rate office in Appleton. Ann Kallies also joined the credit union as a loan officer at the Black Creek Branch. Baker Tilly Virchow Krause, LLP is pleased to announce the promotions of eight employees in their Appleton of-fice . Dan Buttke of the Financial Services Team has been promoted to Senior Manag-er. Ben Deering of the Manufacturing team has been promoted to Senior Accountant. Carrie Fryman of the Construction/Real Estate team has been promoted to Manag-er. Travis Glennon of the Construction/Real Estate team has been promoted to Manager. Doug Kohanski with Baker Tilly Retirement Planning Services has been promoted to Senior Benefits Specialist. Chris Skrobutanas of the Manufacturing team has been promoted to Manager. Amy Springer of the Manufac-turing team has been promoted to Senior Manager. Tom Whalen of the Tax, Accounting, and Advisory Group has been promoted to Senior Accountant. Tom has been with the firm since January of 2011. With more than 1,440 employees, Baker Tilly provides a wide range of accounting, tax, and advisory services. Green Bay based general contractor - Alliance Construction & Design , designed and built the new 15,000 square foot processing facility for family owned Seaquist Orchards, on Hwy 42, just north of Sister Bay.

QuickStart, Inc., the “Small Business Financing Experts,” is pleased to announce a new service called “Financial Monitoring & Advisory Services.” These services are designed to provide small business owners with ongoing monthly financial leadership and advice that is necessary to ensure ongoing success after they have received financing for their startup, expansion, purchase or refinance. QuickStart’s new service; will help its clients not only survive, but thrive in the current economic challenges. QuickStart has assisted over 500 small business owners over the past 11 years by writing comprehensive Business Plans and assisting them in obtaining fi-nancing. The QuickStart team has over 76 years of combined experience working with small business owners throughout Wisconsin. On August 20, 2012, the Eastern Wiscon-sin Agency (EWA), based in Appleton, Wisconsin, was named not-for-profit life insurer National Mutual Benefit’s Agency of the Month for the second consecutive month. The EWA was established in Janu-ary 2011, and is led by District Manager David Pentek. The agency covers the east-ern portion of Wisconsin, including Apple-ton and Milwaukee. This is the agency’s third time being honored with this award. On Wednesday, September 19th Fox Communities Credit Union broke ground for its new location at 2525 Lineville Road in Howard. The current branch in Howard will be moving to this new location. Fox Communities Credit Union anticipates opening the office in March 2013. Gries Architectural Group is the architect for the project and Smet Construction Services of Green Bay is the construction firm. Any change or update within your business such as a promotion, new addition, award won, etc. can be included in this section. News must be submitted by the 15th of the month for the following month’s publica-tion. Send to [email protected].

Heart Beat | October 2012 10

GOOD NEWS

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www.heartofthevalleychamber.com 11

ww.capitalcu.com

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Member

Heart Beat | October 2012 Our next spotlight can be about your business. Call 920-766-1616 if interested.

Spotlight

Lamers Dairy is approaching its 100-year anniversary of operating in the Fox Valley. The fifth generation locally owned and operated diary has its origins in 1913, when milk from the family farm was delivered to friends and neighbors by family members on their way to school. It remains a local hands-on family business to this day. President Mark Lamers recalls that he and his brothers, Joe, Tom and Tim, began working for their father, Dick Lamers, since retired, “as soon as we could hold a broom.” For Mark, that was at age eight, when he began helping out on Saturdays. His pay according to Chairman Emeritus, Dick Lamers, “was the privilege of putting his feet under the (dinner) table”. As a high school freshman, Mark began drawing his first paycheck for washing milk bottles after school. He continued with that job throughout high school and when he got his commercial driver’s license, started picking up milk from the farms on weekends. After high school Mark was faced with the decision to contin-ue in the family business or go off to college. Mark, along with his two older brothers, kept on in the family business, though Mark said his father never guaranteed anyone a job just because they were family. “There had to be a position open and you had to be the right person for the job”. Mark joined his brother Joe in the plant and as he got older began taking on some of his father’s responsibilities in the office. In 1996, when his father retired, Mark, at age 35, was named president of Lamers Dairy and played a key role in the company’s expansion to its current facility on Speel School Road. The company’s mission is to provide customers with the high-est quality dairy products on the market. Mark will tell you that they do this by holding their farmers and employees to the highest possible standards in production, distribution and cus-tomer service.

N410 Speel School Road Appleton, WI

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The company’s mission is to provide customers with the highest quality dairy products on the market. Mark will tell you that they do this by holding their farmers and employees to the highest possible standards in production, distribution and customer service. Mark and his brothers are so passionate about quality that when you look through the 30 foot viewing window in the retail store, you’re likely to see Mark and his brothers Joe, Tom and Tim working in the diary themselves to make sure the milk that carries their Lamers name lives up to being Dairyland’s Best. That, in a nutshell, is the reason the company has continued to prosper over the past 100 years. When Mark isn’t working, you will find him enjoying time with his wife and four children. His oldest son, an Air Force Cadet, is trying to con-vince his father to renew his private pilot’s license and take up flying again.

Lamers Dairy Dairyland’s Best products can be found in grocery, convenience and select drug stores throughout Northeast Wisconsin. Lamers also oper-ates a retail store that sells Lamers milk (including milk in glass bottles) and milk products, soft-serve ice cream, cheese and other Wisconsin-made and themed food and specialty items. Gift certificates and gift boxes are also available. Lamers Dairy retail store is located at N410 Speel School Road. Store hours are Monday through Friday 8 a.m. to 7 p.m., and Saturday 9 a.m. to 5 p.m. For more information about Lamers Dairy Dairyland’s Best products, visit them online at www.lamersdairyinc.com or call 920-830-0980.

Mark Lamers

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John Elrick Owner/Manager BACE, Inc www.baceincorp.com Year established - 2010

Give us a brief description/history of your business…. In 2010 I started BACE, Inc. With more than 20 years in the commercial construction industry it was time to make a go of it as a business owner. I spent 13 years with a local Design/Build company and 5 years with a local architecture firm right out of college. Q: How did you get started in your field? A: In high school I took drafting classes as well as wood-working and building classes. While going through college I worked for my father-in-law building custom homes. Q: Who is the one person that helped to make you who you are today? A: My wife Jenny, we dated since my junior year in high school and this coming March we will celebrate 20 years of marriage. Q: What do you like most about working in the Heart of the Valley area? A: To me we have the amenities we need within a 20 mi-nute drive. We are not far from year round recreation. There are plenty of shopping opportunities to fill just about anyone’s needs. Q: What do you hope to accomplish during your term with the Heart of the Valley Chamber of Commerce? A: As with any organization I have been involved with, I hope to leave it better than when I first got involved. I would really like to push economic development and see if there are ways the Chamber can help more with that. Q: What is the worst job you’ve ever had? A: For a couple weeks while in high school I had to clean the old meat market that is now Anthony’s Paint & Deco-

rating at the corner of CE and N. OK, now the good stuff. Q: What do you like to do for fun? A: Follow my kids with sports/extra-curricular activities. In the summer we do some boating/fishing and hit the cot-tage a few times as well. During the fall my son and I will deer hunt, both archery and gun and in the winter I liked to snowmobile, but the kids activities have taken priority over this one. Q: What’s your favorite movie and why? A: Not sure exactly why, but Roadhouse with Patrick Swayze. I probably have watched it 30-40 times. I guess I like the action. Q: Is your desk messy or organized? A: Usually messy, but there is some organization to the mess. Current job folders are stacked to the left, to do is just to the left of my monitor, etc. I try to clean it up at least once a month. Q: Green Bay Packers or another team? A: Chicago Bears – have been a Bear fan my entire life. The mid to late 80’s were great, but I could not wait for Brett Favre to retire (for good). Q: Where was your best vacation and why? A: Cabo San Lucas – it was just Jenny and I and we had a great time relaxing, listened to an awesome 80’s cover band made up of three Mexicans at Cabo Wabo Cantina. Q: What are the Top 3 items on your bucket list? A: I don’t really have a list. I would really like to see my business become successful and that could be 1,2 and 3.

Heart Beat | October 2012

Meet The Board

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Dave Stubbs Design/Project Manager Keller Inc www.kellerbuilds.com Year Established - 1960

Give us a brief description/history of your business…. Keller Inc is a Design/Build General Contractor located in Kaukauna. Q: How did you get started in your field? A: I was hired as a draftsman for a building contractor in Illinois. Q: Who is the one person that helped to make you who you are today? A: My Father. Q: What do you like most about working in the Heart of the Valley area? A: The opportunities in both business and pleasure. Q: What do you hope to accomplish during your term with the Chamber of Commerce? A: I would like to build business rela-tions and help fund ways for business growth. Q: What is the worst job you’ve ev-er had. A: Being a draftsman. OK, now the good stuff. Q: What do you like to do for fun? A: Snowmobiling, boating, golf (even though I am no good at it).

Q: What’s your favorite movie and why? A: My favorite movie is Lethal Weapon with Mel Gibson. Q: Is your desk messy or organized? A: To me very organized, to others very messy.

Q: Green Bay Packers or another team? A: Da Bears Q: Where was your best vacation and why? A: Rented a condo on the beach on Cap-tiva Island, Florida with some friends of ours. Q: What are the Top 3 items on your bucket list? A: Complete my home remodel project, own a Porsche 911 Turbo and Cross country snowmobile ride and/or cross Lake Michigan in my boat to Traverse City, Michigan.

Keller, Inc., was founded in 1960 in Kaukauna, Wis., by veteran builder Walter Keller. Originally focused al-most exclusively on large-scale agricul-tural structures, Keller was instrumental in expanding his company's presence into other industries, including retail, financial and healthcare.

Walter oversaw the company's conver-sion from a family-owned business to an employee-owned enterprise, through an ESOP (Employee Stock Ownership Plan) in 1986. Though Walter retired as Keller president in 1989, his original values of integrity, honesty and commit-ment to putting the customer first still inspires today's highly dedicated profes-sional and field staff.

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16 Heart Beat | October 2012

Wisconsin, along with much of the nation, currently faces a workforce paradox - unemployment rates higher than most current workers can remember, and manufacturers limited by their ability to find skilled workers. This October, the WMC Foundation is promoting manufacturing as a viable career in Wisconsin.

Products “Made in America” are all around us. A lot of Americans think we no longer “make anything” in this country. Next time you hear someone make that claim, tell them that if the U.S. manufacturing sector were its own country, its $1.7 trillion worth of annual value-added would make it the ninth-largest economy in the world—bigger than the entire economies of countries such as India, Canada, Mexico, and South Korea.

Manufacturing supports millions of other jobs in the United States. More than 1 in 7 U.S. private sector jobs depend on manufacturing. In all, the factory sector supports almost 18 million jobs here, including nearly 12 million directly within manufacturing and roughly 6 million jobs indirectly in sectors such as professional services, whole-saling, transportation, and agriculture. (Some studies sug-gest that high-tech manufacturing supports many more non-manufacturing jobs!)

Manufacturing drives innovation. Manufacturers ac-count for 70 percent of all private sector R&D in this coun-try. American innovation is driven by manufacturers as “spillover” effects from their R&D investments help spread new ideas from industry to industry and sector to sector across the economy.

Manufacturing generates more economic activity than any other sector. Every dollar of final sales in manufactur-ing generates $1.34 in economic activity throughout the rest of the economy, giving manufacturers a higher multi-plier effect than any other sector.

Manufacturing drives productivity growth. Increased productivity leads to higher living standards, and U.S. manufacturers are leaders in this area. Because manufactur-ers are the most intensive users of capital equipment and technology, their productivity consistently outpaces the

growth in other sectors. In the past decade, manufacturing productivity grew at an average annual rate of 3.5 percent, more than twice the rate of service sector productivity.

Manufacturing has the lion’s share of exports. U.S. manufacturers exported $123 billion in goods per month last year to 238 different countries. Manufactured products represent almost half of all American exports, helping bridge the country’s significant trade gap.

The age gap between the industrial and non-industrial workforces is widening. The manufacturing sector is experiencing disproportionate ramifications of an aging American workforce. Today the median age in manufactur-ing is 44.1 years versus 42.1 years for the total non-farm workforce, and the gap continues to spread. Policymakers and manufacturers need to team up on a strategy to attract today’s youth to the modern world of sophisticated manu-facturing.

Source: Manufacturers Alliance for Productivity and Inno-vation

Celebrating Manufacturing Month

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www.unisoncu.org

18 Heart Beat | October 2012

There’s a good chance your business is heated by a natural gas furnace. You probably haven’t spent much time thinking about your furnace except when you’ve changed the filter or had some maintenance done. Older furnaces are energy wasters and, over time, their performance declines. Any furnace older than 15 years likely needs replacement. An old, worn-out, inefficient or oversized furnace should be replaced with a modern, high-efficiency model. Did you know? If every natural gas furnace sold in the U.S. met the new Energy Star® requirements, consumer energy cost savings would grow to almost $171 million per year. While older furnaces often have operating efficiencies below 70 percent, high-efficiency furnaces can achieve efficien-cies as high as 97 percent. Benefits of high-efficiency furnaces High-efficiency furnaces offer a variety of benefits over standard efficiency furnaces, including: Condensing secondary heat exchanger Sealed combustion Electronic ignition Power venting Electronically commutated motor (ECM) Although high-efficiency condensing furnaces cost more initially, they can save money in fuel costs over the life of the unit. Condensing furnaces also are a particularly smart investment in cold climates. Along with saving money in fuel costs and using energy more efficiently, you also may be eligible to take advantage of furnace replacement incentives from the WE Energies small business natural gas program:

If you’re considering a furnace replacement, the clock is ticking on these incentives. And, if you’re not in the market for a new furnace, we also offer incentives of $35 to $200 per unit for furnace tune-ups, as well as a variety of other pre-scriptive incentives. Visit www.we-energies.com to learn more.

Furnace replacement measure (200,000 BTU/hr or less)

Existing natural gas space heating system information and requirements

Incentive

90- 91% AFUE Less than 90% AFUE $225/unit

92- 93% AFUE Less than 90% AFUE $250/unit

94% or greater AFUE Less than 90% AFUE $300/unit

Take Advantage of Furnace Replacement Incentives

From WE Energies

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19 www.heartofthevalleychamber.com

In the current economic climate, everyone is attempting to ‘tighten their belt’ and save money. For small businesses, it isn’t just a matter of lowering expenses, but actual survival. Although especially effective for small business, these money saving tips can be applied to any size business and some may even help you at home as well. 1. Laptop computers can sometimes be used instead of standard desktop computers and consume approximately 90 percent less energy. Whenever possible, have your employees use laptops. 2. Review your phone usage and research ways to reduce this necessary expense. Whether you reduce the number of phone lines, change your plan or replace your current service with an internet based service such as VoIP, there are a variety of ways to lower your phone bill without it affecting your clientele. 3. Printer ink can often be an extremely high line item in your budget. Review different ways to save, whether it is buying in bulk or using recycled printer cartridges. 4. As stated previously, printer ink is expensive so share printers. Have your employees share their computer printers, reducing your utility expenses while also using less ink. 5. Remember what your parents always told you and turn out the lights. By turning out the lights in unused areas of the office or having motion sensor lights installed, you can see dramatic decreases in your utility bill. 6. Use the internet whenever possible. From sales calls to business conferences, there are a variety of internet-based technologies, such as Microsoft Office Live Meeting, that can provide you with low cost ways to negotiate with clients. 7. Review your weekly spending. Are you purchasing office supplies once a week? Try buying in bulk once a month. 8. Do you have unused office space? Can you sublet he space? Sharing the rent and not paying for unused space are two very good reasons to discuss it with your landlord. 9. When looking for seasonal or general office staff, look into hiring students or working with a college for internship opportunities. College interns receive college credit while they work in your office, reducing your payroll and increasing your productivity. 10. Although many may think it is old fashioned, the barter system is still alive and well and can save a significant amount of money. Barter sites show you how you can exchange goods and services with other organizations.

11. Don’t re-invent the wheel? Find pre-made business forms online for free instead of having your staff format new forms. 12. Mailings are expenses so don’t waste them. Clean up your mailing list by removing changed addresses, inactive customers, and undeliverable mail. Every letter that doesn’t get sent back or thrown away is money you have saved. 13. The best and least expensive form of advertisement is word-of-mouth. Encourage your clients to make referrals and include testimonials on your website. 14. Use the internet to expand your advertising reach without expanding your budget. Through email newsletters, you can keep

your customer base aware of new items or discounted services. The return on investment (ROI) can be much higher than other forms of advertising. 15. Become involved in your Chamber. By interacting with other businesses, you can sometimes do joint advertising ventures or discover new sales opportunities. 16. Cross promotion is a key element to any business. While advertising one item, mention another service or accessory that works with that item. 17. Before contracting with anyone, request three bids. Often times, a vendor will

match a competitors price to complete the sale providing you with additional savings. 18. Review your insurance coverage. Whether it’s your medical insurance or liability insurance, discuss the policy with your agent to see if there are any ways you can save. Perhaps there are discounts for trade associations or an umbrella plan may be more cost effective. 19. When traveling, look for discounted fares. Investigate if there are specials on the major air carriers through popular travel internet sites. 20. Traveling employees can often share. From hotel rooms to rental cars, working together can mean reducing your expenses. From lowering your utilities bills to recycling, these ideas can reduce your expenditures without making your business look unprofessional. When thinking about making changes, always remember to look for ways to improve your business and optimize your staff’s productivity. Once you have accomplished that, you will often find that your expenses decrease as well.

Article adapted from smartbiz.com, written by Dawn Kraus

For Small Businesses

20 Money Saving Tips

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22 Heart Beat | October 2012

With the ever-increasing utility of smartphones, thefts and protecting personal data are a growing concern. You can access any information in the palm of your hand, which also makes it more dangerous to lose a device. With so much personal data stored in today’s cell phones, it is especially important to be proactive in protecting yourself. To protect private data on a device in the event that it is lost or stolen, Cellcom encourages customers to do the following: Lock handsets with a pass code to prevent access and

use of the device. For smartphones, use a mobile security application. A

number of applications have features to locate, lock or clear personal information from a missing cell phone.

Contact Cellcom’s customer care immediately in the event that a device is lost or stolen. Customer care can suspend service to the phone to prevent use of existing service on the line and review options to temporarily or permanently replace the device.

If you believe your phone has been stolen, contact the police to file a report. Cellcom works with local law enforcement officials on cases related to cell phone theft.

Cellcom has signed on to a nationwide initiative to deter smartphone thefts, as well as to educate and protect wireless users. CTIA and the wireless industry partnered with the Federal Communications Commission (FCC) and law enforcement agencies to develop four steps to help deter smartphone thefts and protect consumer data. The voluntary steps include implementing a database to prevent reactivation of stolen smartphones, notifying consumers of features to secure smartphones, and educat-ing users about applications to remotely lock devices and preventative measures to deter phone theft.. Watch for additional information from Cellcom on www.cellcom.com and www.facebook.com/cellcom.

Protect Your Smartphone

and Your Personal Information

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Ribbon Cuttings

The City of Kaukauna recently cut the ribbon on the 268 foot long mural wall that took a volunteer force of professional painters, high school students and community participants 4 years to paint. The mural’s 51 images depict a place or activity that somehow relates to the city — swimming, fishing, a steamboat, the Fox River. Kaukauna High School teacher Sue Grissman led the group of about 30 volunteers that helped paint the wall.

Bubble Fresh Laundry recently opened at 2121 Crooks Avenue in Kaukauna. Bubble Fresh –offers a comfortable friendly environment energy efficient washing and drying units. They also offer a dry cleaning “drop and pick up” service along with a full service “drop and Go”, where they wash, dry and fold your laundry for you. Bubble Fresh is owned by Pat Van Abel who is also a partner in Badger Sports Park.

Mr. Taco Grill and Cantina recently opened a 164-seat restaurant and bar at 3825 E. Calumet St. in Appleton. Mr. Taco is owned by brothers Alex and Luis Morales. The new restaurant is open everyday for lunch and dinner, plus later on weekends to bar close. 920-380-0500

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