Heaven Medical Technology

Presenting:

BACKGROUND AND PURPOSE

Patent Number & Title Patent No 1: 5863497 Title : Electrostatic Hand Sanitizer Patent No 2: 7273515 Title : Electrostatic Air Conditioner System Team Members:

Wiratnoyo Adrella Eugenie Dindson Mohd Imran Jun Kai

OBJECTIVES

Our company aims to become an internationally well-known and recognized company that provides reliable and professional health services to our clients at affordable prices.

Extend the sales area into other parts of Asia with a

target of full coverage of Asia within 6 years.

To fulfill these goals, our company aims to recruit

talents who are able to bring the company to greater

heights by extensive R & D and quality control.

Electrostatic Hand Sanitizer

Uses at least two electrostatic emitters to dispense germicidal fluid to substantially all the surfaces of a user's hands when both hands are placed in proximity to the electrostatic emitters

Electrostatic Air-Conditional System

-germ-removing filter for sterilizing air to be supplied into a sterile room that is used in e.g.manufacture of food products, medical products, in particular a sterile room in a hospital

-HEPA filter is incorporated within an air supply passage extending to a sterile room, this filter is rendered antimicrobial by uniformly mixing silver zeolite particles and binder in the filter substrate

-HEPA filter to be incorporated withinan air supply passage extending to a sterile room, there are used threadswoven with uniformly mixing silver zeolite particles in synthetic resin fiber

Production Process

(1) Market Research and Analysis

Know the average demand quantity

Produce an appropriate supply quantity

To be completed in 3 months ($S5,000 per month)

Production Process

(2) Resource Gathering

Work together with Government hospitals, labs, research development.

Attract investments

(3) Design and prototype

Hardware and software testing

Release final prototype

To be completed in 3 months ($S10,000 per month)

Production Process

(4) Mass Production

Manufactured mechanically in factory

Precision aided computers will ensure the reliability and quality

Weekly maintenance of machines to make sure they are working

(5) Quality Assurance

Strict quality control Meet demanding (ISO

9002 standard)

Budget: $S5,000 per month

Marketing Strategy

Marketing Strategy – 4Ps

PricingPackage (Hand Sanitizers + Air-Con + Free

Installation ) $299/- Affordable Product The unique and useful product PlaceDirect VS Indirect Sales PromotionPersuasion through advertising and personal

selling;

The basics of creating a brand

Service delivery Product quality Name of company,

product and service Brand values Advertising

Marketing Strategy- Branding

Financial Plans

Revenues and Profits Corporate Sales (Hospitals, Clinics, Medical

Centres etc) Individual Sales (Directly from Showroom) Revenue projections will take into account

fluctuating economic conditions, potential new entrants and threat of substitutes

Profits = Sales revenue - costs

Financial PlansFinancial Resources Start-up funds from 6

shareholders 6 x $50,000 = $300,000 Factory with simple office and

furnishing ($100,000) Purchase of Machinery ($50,000) Showroom ($50,000)

Financial Plans

Financial Resources Payment for the two patents (S$30,000) Advertising ($50,000) Backup Funds +Research and development

+Expansion ($30,000)

Financial Plans

Financial Strategy Source of funds from new equity

provided by the 6 shareholders Mainly for production & marketing In future, funds will be used for

expanding factories/showrooms/R&D Yearly audit Expected profits by 1 year of

production

Organization and Management

Organizational Structure

CEOCEOCEOCEO

COCOR& DevelopmentR& Development

COCOR& DevelopmentR& Development

COCO MarketingMarketing

COCO MarketingMarketing

COCOQuality ControlQuality Control

COCOQuality ControlQuality Control COCO

FinanceFinanceCOCO

FinanceFinanceCOCO

ProductionProductionCOCO

ProductionProduction

Chief Executive Officer (CEO): Mr Wiratnoyo Overall leader of Heaven Job scope - To co-ordinate all departments of the

company - To take overall responsibility for strategic

direction of company - To make the company functions smoothly Chief Officers will report to him and update

him on their respective departments

Chief Officer of Research and

Development: Mr Dindson Job scope - Be responsible for the R&D of the

products - Conceived the product idea of GPRS - Leads Heaven’s R&D centre for new

products development Specialize in Software and Hardware

development

Chief Officer of Marketing: Miss Adrella

Job scope - supervising the marketing activities - approaching the suppliers - proposing marketing stratagem to extend our current

market - deal with both customers and suppliers, and overlook

the production of goods at the supplier side Chosen for the position because of experience in

various business modules and creative thinking

Chief Officer of Quality Control: Mr. Mohd Imran Job scope - supervising the manufacture of our

products - making sure that all products that leave

the factory will be up to standard - be in charge of handling all complaints

from customers with respect to the product

Chosen because of high expectations in her work

Chief Officer of Finance: Mr Jun Kai Job scope - lead the development of appropriate

financing strategies, financial projections and business plan development

- assist in planning marketing strategies - make sure that the accounts of the

company are accurate Chosen because he is responsible and

careful

Chief Officer of Production: Miss Eugenie Job scope - manage the production process - make sure that the product is

produced without any mistakes

- take charge of the workers and

equipment in the factory With strong leadership qualities,

charisma and passion in his work

Human Resource Management Strategy To recruit the best talents To provide with the employees with first class

benefits and welfare Provide the orientation and technical skill training

program Provide a proper award system to motivate our

employees working harder For evaluation, we will follow our performance-

based evaluation system

Critical Risks and Contingencies

Critical Risks and Contingencies Competition Suppliers Consumer Demand

Gradual Decrease Sudden Decrease

Inadequate Supply Software Bugs

Critical Risks and Contingencies

Machine Failure Faulty Products Exit Options

Successful Product Unsuccessful / Market Saturated

Conclusion There may be uncertainty but

our extensive research and risk assessment is encouraging.

Extensive marketing for high penetration into market

Reasonable price Excellent management All factors point to success!