Press ReleaseHeinz, Nestle, Abbott

Breaking RulesMisleading Mothers

Dr Arun Gupta and BPNI Team

31st July 2013

Key Provisionsof the IMS Act, 1992 As Amended in

2003

Prohibits All forms of Promotion of Baby Foods for Babies Under the Age of Two Years

Bans Advertising

By print mediaBy electronic mediaBy any other method

No Gifts and Free Samples

Donation of Products, Educational Materials or Equipments Not Allowed

No Picture of Mother, Baby, Cartoons on Cartons, Labels and Tins

Use of Educational Materials or Advertisements for Giving Incorrect or Incomplete Information Prohibited

Display of Posters, Calendars or Other Promotional Materials in Hospital, Chemist Shop Banned

No Sponsoring and giving payments to Healthcare Workers and Their Associations

Prohibits Providing Commission to Company Staff to Increase Sales

CURRENT VIOLATIONS

e-Marketing

Advertising Misleading InformationPromotion with Health claimsOffering discounts/Gifts

◦ http://www.babyoye.com◦ http://www.healthkart.com◦ http://www.hoopos.com◦ http://www.firstcry.com

ADVERTISEMENTS

Advertisements of Infant Milk Substitutes and Infant Foods

http://www.healthkart.com/product/nestlé‐nan‐pro‐infant‐formula‐powder‐stage‐1‐refill‐pack/BAB032?productReferrerId=9&productPosition=1/18

http://www.babyoye.com/nestle‐cerelac‐stage‐1‐wheat‐apple‐refill‐300‐gms.html

Advertisements of Feeding Bottles

http://www.babyoye.com/baby-feeding/cleaning-accessories-1.html

PROMOTION

Promoting Cereal Foods at 4 months

http://www.babyoye.com/heinz-breakfast-creamy-oat-porridge-cereal-125-g.html 31 st press conference ppt pdf\Heinz front page.pdf

4+ Months  

Promotion of Infant Formula with Health ClaimsNAN PRO 1

PreBlend:-A protein blend containing whey protein.NAN Pro 1 is predominant in

whey protein. Whey proteins are easy to digest. The protein content is suitably modified toreduce the overload on infant’s kidneys.

Immunonutrients:-Nutrients like Nucleotides, Zinc, Selenium, Vitamin A and C support the immune system.

Bifidogenic:-Bifidobacteria are predominant in the gut of infant fed on breast milk. NAN Pro 1contains a combination of nutrients that

support the growth of bifidobacteria. A healthy gut flora helps in supporting the immune system.

LA/ALA:-LA (omega 6 fatty acid {FA} & ALA (omega 3 FA) are precursors of ARA and DHA which are important for defence system.

PreBlend:-A protein blend containing whey protein.NAN Pro 1 is predominant in

whey protein. Whey proteins are easy to digest. The protein content is suitably modified toreduce the overload on infant’s kidneys.

Immunonutrients:-Nutrients like Nucleotides, Zinc, Selenium, Vitamin A and C support the immune system.

Bifidogenic:-Bifidobacteria are predominant in the gut of infant fed on breast milk. NAN Pro 1contains a combination of nutrients that

support the growth of bifidobacteria. A healthy gut flora helps in supporting the immune system.

LA/ALA:-LA (omega 6 fatty acid {FA} & ALA (omega 3 FA) are precursors of ARA and DHA which are important for defence system.

http://www.babyoye.com/nestle‐nan‐pro‐1‐infant‐formula‐refill‐400‐gms.html

Features:

‐Helps the development of brain and memory centre ‐Folic acid for brain cells growth ‐Ideal for DNA synthesis and brain cell growth ‐Helps strengthen baby's cellular immunity‐A special blend of omega 3 and 6 fatty acids, Choline, iron, taurine, iodine, folic acid and zinc‐Supports immunity, bone growth 

Features:

‐Helps the development of brain and memory centre ‐Folic acid for brain cells growth ‐Ideal for DNA synthesis and brain cell growth ‐Helps strengthen baby's cellular immunity‐A special blend of omega 3 and 6 fatty acids, Choline, iron, taurine, iodine, folic acid and zinc‐Supports immunity, bone growth 

Advance Infant Formula with Health Claim

http://www.babyoye.com/abbott-similac-advance-infant-formula-stage-1-400-gm.html

Offering  Discounts 

http://www.firstcry.com/farlin/farlin‐wide‐neck‐feeding‐bottle/16797/product‐detail

13 % Discount

10 % Discount

Gifts & Discounts with Heinz Cereals for 4+ of Infants  

Misusing Health Care System 

Nestle Start Healthy and 

Stay Healthy  

Conducting Seminar/ Symposium   for Doctors