An in-depth Style Guide to ensure the proper application of the Miche Canada brand. Effective 2011.

Hello! Welcome to our Style Guide!

The integrity of our brand is essential to making Miche Canada related materials immediately recognizable as being ours;. our customers should look at any print item or online marketing communication and say, “I recognize this, it’s from Miche Canada!” So in order to make this happen, the key is consistency!

This Style Guide is designed to help you ensure that any marketing materials we create both look like MicheCanada and feel like Miche Canada. Our company and Home Party Representative Program has a wonderfully-unique personality and the key elements of our identity needs to be properly applied and consistent in order to protect the brand for all of us.

We thank you all in advance for supporting us in our quest to make the Miche Canada brand the envy offashion companies everywhere!

It all starts with....

Our Logo!

Print and Online Logo. This logo is to be used to create promotional material, flyers, and posters during the time of an event, in the condition that they are free sources ofadvertising and you are not paying for the placement.

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MINIMUM CLEAR/WHITE SPACE REQUIREMENTSSPACEAlways leave the right amount of space around our logo. (see guideline diagram).

PLACEMENT AND COLOUR CONTRASTIf you need to place the logoon a coloured background, make sure the logo can beclearly seen and use Michecolours.

PLACEMENT AND BACKGROUNDSBody copy and headlines, and Archer as the secondary typeface.

Logo do’s and dont’s....

CANADA

CANADA

CANADA

PREFERRED COLOURS.

PLACEMENT AND COLOUR CONTRASTIf you need to place the logoon a coloured background, make sure the logo can beclearly seen and use Michecolours.

We love our Logo-please treat it with tender, loving care.If you mess around with how it looks, it just won’t seem like it’s darling little self anymore.

Do not use a light-coloured version of the logo on backgrounds that aretoo light in colour and cluttered; this will also include placing the logoon a heavily-patterned background.

ADDED EFFECTS. Do not add embellishements like drop-shadows, embossing etcto the logo.

THE OBVIOUS Keep the logo’s proportions sound and keep it straight,a scrunched up, crooked, or stretched-out logo hurts our feelings and makes us sad.

PLACEMENT AND BACKGROUNDSBody copy and headlines, and Archer as the secondary typeface.

CANADA CANADA CANADA

CANADA

IMPROPER USAGE IMPROPER USAGE IMPROPER USAGE

ULTIMATE HANDBAGS

CANADA

IMPROPER USAGE

MICHEIMPROPER USAGE IMPROPER USAGE

CANADA

CANADA

IMPROPER USAGE

Do not skew the logo mark.Do not reverse the logo outof a light background.

Do not use the logo mark ina shape.

Do not highlight or colour anyportion of the logo mark.

Do not skew the logo mark.

Do not add any other wordsor graphical elements to the logo mark.

Do not place the logo overa complicated background.

Do not condense or stretch the logo mark.

CANADAMICHE

IMPROPER USAGE

Oh, so stylish!

Our Patterns!These are the patterns to use in printed materials, packaging, for advertising, promotionalitems, and on the web too!

PRIMARY PATTERN SECONDARY PATTERNS

We love... OUR COLOURS!

PANTONE 7494uPANTONE xxxC MYK 25/0/40/15RGB 169/195/152WEB #a9c398

PANTONE 7540uPANTONE xxxC MYK 0/0/0/72RGB 105/106/109WEB #696a6d

PANTONE 9100uPANTONE xxxC MYK 6/4/8/0RGB 237/236/229WEB #edece5

PRIMARY COLORS

PANTONE 549uPANTONE xxxC MYK 67/27/15/0RGB 86/155/189WEB #569bbd

PANTONE 609uPANTONE xxxC MYK 0/0/46/4RGB 248/237/155WEB #f8ed9b

PANTONE 260uPANTONE xxxC MYK 52/100/0/26RGB 113/20/113WEB #711471

SECONDARY COLORS

Our colours are modern,stylish, happening and simple. They are also fashion forward and gorgeous! Please use them as often as you can and be sure tofollow the guidlines below.

The recommended uses of colour in this identity utilize a primary and secondaryset of PANTONE (PMS) colours. Green (PMS 7494), Dark Grey (PMS 7540) andCream(PMS 9100) are Miche Canada’s Primary corporate colours. Whenever dealing directly with the Miche Canada brand, green should be the dominant huewith the secondary colour palette to function as an accent to the corporate colours.Photography, type, and pattern may be ways to implement Miche Canada’s accentcolour palette.

Thank You!We appreciate your taking the time to look through our Style Guide and to learn more about what make the Miche Canada brand unique, welcoming, and chic. It means you are as passionate as we are about making a good impression, spotlighting our amazing handbags and other products tastefully, with a dash of panache! Please feel free to come back to this document again and again whenever you need to get your “ Miche Canada Style On!”