Helping Businesses Grow Through Better Marketing Strategies by Jon Turino Marketing + Connections

1Copyright ©2012 Jon Turino

Helping Businesses GrowThrough Better Marketing

Strategies

Jon Turino

Marketing Strategy Consultant

Portland, OR

Copyright ©2012 Jon Turino 2

Where Is Your Marketing Plan?

• On paper/in the computer–Well understood by all– Results reviewed regularly– Updated as needed

• In your head–Might as well not exist– Success based on pure luck


Why a Plan?

• If you fail to plan, you’re planning to fail!

• Without a plan, you have no path to follow to your goal!

• You do have a goal, right?


Elements of a Marketing Plan – 1

• Research results– Potential customers, market sizes, niches– Competition, barriers to entry, location info



• Goals, strategies and tactics– Desired end results– Strategies to get there– Tactics for implementing strategies

Tactics

Strategies

Goals

Goals

Strategies

Tactics

Step 1

Step 2

Step 3



• Who are we trying to reach?• What message(s) are we trying to

convey?• What media should we use to

convey the message(s)?• How will we convert leads to prospects

to customers torepeat customers?


Who Are We Trying to Reach?

• Age• Gender• Ethnicity• Occupations• Income levels• Social strata• Needs vs. wants


What Message(s) Are We Sending?

• Consistent with demographics– Recipient compatible–Media compatible

• Clear, concise and coherent– Very short attention spans

Social Media

Save

Solve

Get

Product

Service

Get

Save

Solve


What Media Should We Use?

• Appropriate to the demographics• Appropriate to the product or service• Fitted to the media– Technologically savvy vs. not so savvy

Social MediaBroadcast

Media

CouponsGroupon

Living Social

On LinePrint Networking


Converting Leads to Customers

• Invite to brick andmortar locations

• Persuade to call for more information or to buy

• Use e-commerce forimmediate conversion


Other Elements to Consider

• Branding and logo issues• Website issues• Newsletters• Email marketing• Telemarketing• Direct mail• And…..???


What’s In It For You?

• Target your marketing tactics– to increase your revenue stream

• Develop qualified leads– to get high conversion rates

• Meet the right people at the right time– to boost your business

• Focus your business promotions– to make a big impact

• Compel repeat business– to create loyal customers

• Save time and resources– to maximize your return on investment


Packaging & Pricing

• Need an hour? $125• Want a package? $495– 2 hours initial consultation– 3 hours additional in three

follow-up sessions– Payment plan available

• Need more help? – Custom proposals available– Implementation help available


Let’s Get You A Plan!

• Quality marketing consulting– Advice on the latest marketing methods

• Individualized service– Strategies designed to work in this market

• A plan that's right for your business– Start now!

503-877-4609www.jonturino.com

Documents

Helping Businesses Grow Through Better Marketing Strategies by Jon Turino Marketing + Connections