8/7/2019 Helvetica Feedback
1/1
SI 520 Graphic Design | Kevin Champion
Helvetica/Gary Hustwit/2007
I've seen this flm be ore and enjoyed it quite a bit. I never
realized the pervasivenesso Helvetica type in the physical and
digital environment. I think it is interesting tore ect upon the
role that the advent o computers has played in the generalknowledge
and understanding o type aces. In addition, I enjoyed learning a
little bitabout how type was created be ore the computer age.
This flm is in ormational. It introduces the indispensable role
o type aces in our lives,introduces us to many o the most in
uential typographers over the last 50 years, andgives us a visual
history o Helvetica's creation and success.
The primary audience is lay and popular in nature. It spends a
lot o time and e ortexplaining and illustrating things, something
that probably would not be necessary i itwas made or other
typographers or even other artists generally. This flm is or andcan
appeal to anyone.
It is 100% relevant to this course because graphic design o ten
requires the use otext which requires the use o di erent onts/type
aces. So, understanding the historyo type aces and in particular
understanding the importance and impact o theHelvetica type ace is
very help ul to thinking about designing text elements in
additionto the other visual elements o any graphic design.
According to the flm, type in uences all aspects o our lives, in
small ways and large.They spend a lot o e ort trying to point out
all o the ways in which type a ects arelives, o ten in ways that we
take or granted. I imagine the goal o the flm's creatorsmight be to
cause people to notice a little more the role o type in their
everyday lives(i not to notice explicitly the impact o Helvetica
and its pervasive use).
