Henly IGEL April 26 - Public

8/2/2019 Henly IGEL April 26 - Public

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Alice HenlyUrban Fellow

Natural ResourcesDefense Council

Sports & Entertainment GreeningEnhancing The Environmental Performance

of Major Venues Operations & Supply Chains


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Reviewing an organizations operations and supply chainwith an eye towards reducing environmental impacts.

Greening incorporates environmental considerations intodecisions made about the products and services purchasedand offered, in tandem with other factors such as cost,

product quality, and availability.

What is Greening?


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The Importance of Sports &Entertainment Greening

An effective culturaland market-based approach for addressing:

Water scarcity

Energy resource availability and stability Climate change pollution and impacts

Toxins & health

Food security

Ocean & wetlands changes and the depletion of sealife

Deforestation

Natural resource depletion (including minerals)


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GlobalWarming

Wildlands &Wildlife

Health &Environmental

Justice

Oceans &Water

Energy & Air

Smart Growth&

Transportation

Waste &Recycling

The Components of Venue Greening:EnergyWaterWastePurchasingConcessionsTransportation

Green Building & FacilitiesPublic Education

Sports and entertainmentgreening helps addressall key environmental issues:


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Green initiatives can provide the triple dividend of benefitting:

the financial bottom line,

the wellbeing of the local community, and

the global and local environment.

Greening operations and supply chain can also provide sports and entertainment

organizations with the opportunity to:

Strengthen their brand

Better engage with their fans (aka their clients)

Address environmental liabilities (aka brand risks)

Create a healthier work environment for staff

Identify new green-based sponsorship opportunities

The Triple+ Dividend of Greening


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Greening initiatives:

Provide unparalleled visibility for environmental issues to help

shift cultural norms.

Have significant on-the-ground environmental impacts.

Send an environmental message to the vast sports andentertainment industry supply chain.

Make the business case for sustainability.

The Importance of Sports & EntertainmentGreening for Environmentalism


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Major League Baseball

National Basketball Association

National Football League

National Hockey League

United States Tennis Association

Major League Soccer National Lacrosse League

Womens National BasketballAssociation

All U.S. Professional Sports Are Greening


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U.S. Collegiate Sports Are Greening

The NCAA Final Four established a Sustainability Committeefor the 2011 events planning and production greening.

The Ivy League is greening all Ivy League Championships.

Arizona State, University of Texas and University ofWashington have joined the Green Sports Alliance.


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Green Sports Alliance

Mission to help sports teams, venues and leagues enhance theirenvironmental performance.

The GSA already has a membership of 90 professional and

collegiate teams or venues that represent 13 major sports leagues.

www.greensportsalliance.org

@sportsalliance
http://www.greensportsalliance.org/http://greensportsalliance.org/http://www.greensportsalliance.org/


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Sports Greening Produces Significant

On-The-Ground Environmental Benefits

13 facilities are LEED Certified

10 facilities have on-site solar arrays

100+ teams have recycling programs

15+ facilities have water-efficient fixtures

4+ facilities have green roofs


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American Airlines ArenaMiami HeatLEED-EB Certified

Philips Arena

Atlanta Hawks, ThrashersLEED-EB Certified

Rose Garden ArenaPortland Trail BlazersLEED Gold-EB Certified

Amway Center

Orlando MagicLEED Gold Construction

Consol Energy CenterPittsburgh PenguinsLEED Gold Construction

13 Professional Sports Venues HaveEarned LEED Certification

JELD-WEN Field

Portland TimbersLEED Silver- EB Certified


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AT&T ParkSan Francisco GiantsLEED Silver EB

Nationals ParkWashington NationalsLEED Silver Construction

Air Canada Centre

Montreal CanadiensLEED-EB

Toyota Center

Houston RocketsLEED Silver EB

Target FieldMinnesota TwinsLEED Silver Construction

LEED Certified Sports Venues

Marlins Park

Florida MarlinsLEED Silver
http://www.lowimpactliving.com/blog/2009/06/14/mlb-hits-it-out-of-the-park-by-going-green/washington-nationals-stadium/


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Significant Sports Market Supply Chain

Sports Greening = HugeSupply Chain Impacts for the$425 Billion ProfessionalSports Industry

Concessions

& Food

BEVERAGE

INDUSTRY

AGRICULTURAL

INDUSTRY

PLASTICS

INDUSTRY

Cleaning &

Maintenance

Transportation

& Sponsors

AUTOMOBILE

INDUSTRY

Facilities &Equipment

STEEL

INDUSTRY

ELECTRONICS

INDUSTRY

Programs &

Paper Products

PAPER

INDUSTRY

CHEMICALS

INDUSTRY

Apparel &

Souvenirs

SOLID WASTE

INDUSTRY

TEXTILES

INDUSTRY


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Greening of the Supply Chain: Where to Start?

Environmental Data Tracking

We aim for league tracking systems to quantify, at minimum, facilityoperations data in the areas of:

1. energy consumption,

2. waste management and recycling,

3. water consumption, and

4. paper purchasing.

*Data comprehensiveness and quality are ongoing challenges.


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Greening of the Supply Chain: Where to Start?

Company-Wide Approach

Involve all levels of staff -- not only the business leaders, but alsorepresentatives from all departments

Conduct energy, water and waste audits -- then track, in real time data

Establish a company-wide Sustainability Commitment andPurchasing Policy

Set goals -- both incremental low-hanging fruit & long-term targets

Actively request environmentally-preferable products -- flag your goalsfor your suppliers and work collaboratively with them

*See the NRDC Greening Advisor at www.greensports.org.
http://www.greensports.org/http://www.greensports.org/


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Business Models of theFinancial Benefits of Greening

Through numerous energy efficiency improvements, in 2009 Safeco Fieldsaved over $1 million in just over three years, and projects to save$500,000 every year after.

Busch Stadium used energy efficiency measures to cut their energy use

by nearly 24% and they annual energy cost by 15.2%, saving over$300,000.

The Target Centers 2.5 acre green roof captures about a million gallons ofstormwater per year and saves $10,000 annually in stormwater charges.

In three years Progressive Field cut their annual waste in half byexpanding their recycling facilities to sort waste onsite, saving $50,000annually.

The STAPLES Center replaced all of their 179 urinals with waterlessurinalssaving over 7 million gallons of water a year and saved over

$28,000 in direct water costs annually.


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Fenway Park - Solar Thermal System Provides 37% of hot water needs Maximum daily solar panel thermal energy

production approximately 1.1 million BTUs

Progressive Field - PV System 8.4-kW photovoltaic system Enough to power all 400 televisions in

the stadium

On-Site Solar Energy Business Models
http://images.google.com/imgres?imgurl=http://www.wkyc.com/weblog/directors_cut/uploaded_images/tribe-789423.gif&imgrefurl=http://www.wkyc.com/weblog/directors_cut/labels/wkyc.html&usg=__T7e7NaqezN65T8Fr7WTDBg6tKLU=&h=305&w=731&sz=7&hl=en&start=6&um=1&tbnid=OmtULS93jSXNFM:&tbnh=59&tbnw=141&prev=/images?q=cleveland+indians&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7GGIE_en&sa=N&um=1


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STAPLES Center

345.6-kW PV system Provides 5-10% of energy use at

arena and Nokia Theatre

US Airways Center

194-kW PV system Able to generate 331,233 kWhsof energy annually enough to powerarena for 26 Suns home games

On-Site Solar Energy Business Models
http://images.google.com/imgres?imgurl=http://www.sportslogos.net/images/logos/1/14/full/242.gif&imgrefurl=http://www.sportslogos.net/logo.php?id=242&usg=__X-2dOBljakTwWfEbwbPDcaIc1oc=&h=337&w=545&sz=13&hl=en&start=2&um=1&tbnid=fm8NE83FbfvSQM:&tbnh=82&tbnw=133&prev=/images?q=la+kings+logo&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7GGIE_en&um=1http://images.google.com/imgres?imgurl=http://media.cnbc.com/i/CNBC/Sections/News_And_Analysis/_News/_SLIDESHOWS/FamousProstitutionScandals/la_clippers_logo_600x400.jpg&imgrefurl=http://clippersfan.blogspot.com/&usg=__ewhaoFwz0CJa1XCsHVzqtkLfqlg=&h=400&w=600&sz=37&hl=en&start=4&um=1&tbnid=cxI9K8wu5AZnEM:&tbnh=90&tbnw=135&prev=/images?q=la+clipper&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7GGIE_en&um=1


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Citi Fields 15,000 sq foot green roof reduces stormwater runoff byapproximately 80%.

Nationals Parks 6,300 square foot green roofin the left-fieldconcession area helps minimize heat gain and water runoff.

At 2.5 acres, the green roof atop the Target Center captures abouta million gallons of stormwater per year, saving $10,000 annually instormwater charges.

Green Roof Business Models


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Water Efficiency Business Models

The STAPLES Center replaced all 179 urinals with waterless urinals tosave 7 million gallons of waterand over $28,000 in avoided water costsannually.

The AT&T Center saves 13.2 million gallons of water a yearafterinstalling low-flow toilets, urinals and fixtures, aerating shower heads andusing a recycled water system for cooling towers.

Citi Field installed waterless urinals and low-flow toilets and faucets,saving about 4 million gallons of water a year.


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Recycling Business Models

Safeco Field diverts 82% of the ballpark's waste from landfill.Lincoln Financial Fielddiverts 72% of the stadiums waste from landfill.AT&T Field diverts 67% of the ballpark's waste from landfill.Yankees Stadium diverts about 40% of waste from landfills.PNC Park diverted over 346 tons of waste from landfills in 2009.


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Composting Business Models

Safeco Field diverts 20% of their total waste through the food and yardwaste composting.

Over 200 tons of food waste, grass clippings, landscape, trimmings,

compostable cups and other organic waste are composted annually atOakland Coliseum .About 15% of recycled waste is organics at PNC Park. All servicewareis bio-based. Pirates staff and green team are trained to captureorganic waste throughout the facility.

About 12 cubic yards of compost are collected per game at AT&T Park,including food waste, grass clippings.


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Broadway Green Alliance

Mission to identify and disseminate better environmentalpractices for theatre professionals and reach out to theatre fansthroughout the country.

The BGA brings together producers, all New York Broadwaytheatres, theatres nationwide (touring productions), theatricalunions and their members, and related businesses.

www.broadwaygreen.com
http://www.broadwaygreen.com/http://www.broadwaygreen.com/


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Other Examples of Entertainment Greening Work

The 63rd Tony Awards, in collaboration with

the BGA and with guidance from NRDC,

took steps to reduce the environmentalimpact of its annual awards show telecast

and related events.

NRDC and the BGA

are currently working

on greening the 2012

Tony Awards.

Since establishing a partnership with the

Recording Academy in 2007 we have established

many environmental standards for the annual

GRAMMYs events including: recycling and

composting programs, the STAPLEs venue

energy audit, and up to 100% postconsumer

paper products.

Since establishing a

partnership with the

Academy in 2006 we

have successfully

initiated many environmental standards for

the annual Oscars events that have industry-

wide influence including: purchasing 100%

carbon offsets, integrating recycling

programs, and using up to 100%

postconsumer paper products.


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The awards pre-show features a 100% recycled content red carpet (49%

postconsumer), which is reused.

The Awards events now use reusable china or compostable serviceware,

which is composted alongside 75% of all food and plant waste.

3,000 linen cocktail napkins were purchased in 2008 for reuse during

events, replacing disposables.

Carbon offsets into wind and solar power projects for onsite biodiesel

generators are purchased from Bonneville Environmental Foundation.

All tissue paper products, including napkins, are 100% recycled content.

Transportation offered by the Academy to presenters and staff included

zero-emission hydrogen (25% of vehicles) and hybrid (60%) vehicles.

Business Models from Greeningthe Academy Awards


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Most furniture and set pieces on stage are rentals and/or reusable.

The GRAMMY Celebration features reusable china and glassware.

The menu created by Along Came Mary for the GRAMMY Celebration

includes locally grown and produced meat, produce and cheese. Allseafood is sustainably produced.

Plastic, aluminum, bottles, and paper are collected for recycling. All glass,

paper, and cooking oils are recycled, and food scraps composted..

The entire production of the live broadcast of the GRAMMY Awards (16MWh) is powered by 100% renewable energy .

Paper products (envelopes, letterhead, posters, etc.) are printed on paper

containing 50-100% postconsumer recycled content.

Business Models from Greeningthe GRAMMY Awards


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Green Sponsor Engagement

Business ModelsThe NBA partnered with Sprint for 2012 NBA Green Week,with a key focus on electronics recycling.

MLS partnered with Continental Tire to launch a Solar 4RSchools project that installs panels on local schools.

The USTA partners with GDF Suez, the US Opens energyprovider, to purchase Renewable Energy Certificates.

The NHL is partnering with Hydro Ottawa Limited andEnbridge Gas Distributed to provide Scotiabank Place witha full-scale energy audit.


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Green Fan Engagement

Business Models

In-arena signage, banners, hand-outs.

Community green events.

Public Service Announcements (in-arena, TV, online).

Website promotion.

Social Media promotion.


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Ongoing Challenges

Collecting comprehensive and high quality data.

Limited expertise (and varying interest) in sustainability/greening.

Limited staff time with small back-of-house shops.

Keeping up with the fast-paced evolution of green markets/products.

Discerning between legitimate green claims and green-washing.

Delivering the upfront capital to invest in green initiatives.


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Alice HenlyNRDC [email protected] more at:nrdc.org/businessnrdc.org/sports@NRDCGreenSports
mailto:[email protected]://www.nrdc.org/businesshttp://www.nrdc.org/sportshttp://www.nrdc.org/sportshttp://www.nrdc.org/businessmailto:[email protected]

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Henly IGEL April 26 - Public