Henri Lipmanowicz & Keith McCandless

Simple EthnographyImmersing yourself “in the field”

at the feet of people with local, contextual expertise.

• Looking Look; don’t think or talk!

• Trying Show me? Do I have it right?

• Asking Why? 5X, How? 5X.

Shadowing

Draw the Experience

Still-Photo Survey

A Day In

The Life

Adapted from the Innovation Learning Network

Henri Lipmanowicz & Keith McCandless

Aesthetics To Guide You • Insight comes from inconspicuous

often overlooked details *• Beauty can be coaxed out of

messiness• Focus on the intrinsic qualities; ignore

material or technological hierarchy • Look for what is irregular, intimate,

unpretentious• Look for comfort with ambiguity• Don’t ignore what is imperfect, crude

or impermanent

* Paradoxically, you may be able to enhance your “aesthetic noticing” by cutting off one or more of your senses (e.g., earplugs, closing your eyes).

[] Chris, KP medications[] Walt, MRSA rounding

[] Sherry, isolation rooms[] Jasper, art w/ gowns[] Misha, attending to

spiritual needs

Henri Lipmanowicz & Keith McCandless

Models for Collaborative Design

Generate & Sift Ideas

1-2-4-All

Build Out Key Ideas in Chunks

Prototyping

Combine & Trial Prototypes

Enactment

Scale Up Success

Game Planning

Evaluate Rigorously

Feedback

Collect In-The-Field

Observations

Start Here

Write up narratives