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EXPERIENCE AND CHALLENGES IN COLLABORATION APPROACH
HENRIETTE HULTMANNVestas Wind Systems - Innovation & Concepts
Classification: Restricted
VESTAS & INNOVATION & CONCEPTS IN BRIEF
PLAN?
THE CHALLENGES
TARGETS AND ENABLERS
COLLABORATION FRAMEWORK - INTERNAL
IDEAS @ VESTAS
Title 2
Vestas is the only global wind energy company
+24,500
We employ 24,809 people worldwide and
have 40 years of experience with wind
energy
+41,000
We have a total of 41,870 combined
turbines under service, or more than 86 GW
+ 67,000We have a total of
68,787 turbines or more than 105 GW of
installed wind power capacity in 80 countries worldwide spanning six
continents
€ 10.1bn
Vestas’ revenue in 2018 was EUR 10.1bn
Vestas Corporate Slide Deck Q2 20193
Classification: Restricted
ConceptDevelopment
INNOVATION & CONCEPTSWHAT WE DO…
Opportunities close to the core
Opportunities adjacent to the
core
Future energy
solutions
Partnerships
Market, Business &
Process
EMS & Storage
Ideation & Partnering
Innovation & Concepts - September 2019
Classification: RestrictedTitle 6
Initial Purpose and Identified Opportunities
Internals
Partners
CustomersSuppliers
Universities
Vestas Challenge Driven Innovation
Supplier Driven Innovation
1
2
4
Generic idea submission
3Knowledge Sharing for project, work or department groups
5
Engagement with Customers
Classification: RestrictedTitle 7
Initial Purpose and Identified Opportunities
Internals
Partners
CustomersSuppliers
Universities
Vestas Challenge Driven Innovation
Supplier Driven Innovation
1
2
4
Generic idea submission
3Knowledge Sharing for project, work or department groups
5
Engagement with Customers
Classification: RestrictedTitle 8
Initial Purpose and Identified Opportunities
Internals
Partners
CustomersSuppliers
Universities
Vestas Challenge Driven Innovation
Supplier Driven Innovation
1
2
4
Generic idea submission
3Knowledge Sharing for project, work or department groups
5
Engagement with Customers
Classification: Restricted10
Collaboration framework across the value chainExample…How to engage the wider employee group in decision-making….
Purpose
Why
What
Who
Generate ideas for Technology and Cluster Roadmaps
To secure pipeline of shared ideas towards challenges in xx
Ideation campaign on Ideas@vestas portal to post and comment ideas.
Cross functional covering across the value chain
Outcome Tower Challenges
Classification: Restricted
Challenged driven solutions – time boxed
11
How to secure new ideas, inputs and cost savings to specific problems be using the crowd - Overall value: Increase quality and engagement at a higher speed
•Describe the challenge•Select target group•Value: Focus
Challenge scoping
•Run challenges•Submit, comment, vote•Value: Engagement, knowledge and width
Co-develop•Review and down-select
•Combine ideas / concepts
•Value: Quality and relevance
Review
• Review /Workshop –discuss, evaluate and decide
•Value: Anchoring, commitment, further developed
Selection•Ideas entered in Go, No Go or Save for Later
•Value: Actionable items, prioritization
Repository
11/6
1 hrs. Estimated Time/resource
Running over 3 wks. Time spend between 0,5-2 hrs depending on engagement level
Estimated Time/resource
5-10 hrs.
Estimated Time/resource2 hrs
Estimated Time/resource1-2 hrs.
Estimated Time/resource
Classification: RestrictedTitle (classification)12
Engaging the workforce in decision-makingCollaboration between Engineering and Innovation & Concepts
“We have been able to communicate our needs and challenges to our main stakeholders and include them in the discussion and decision making. We achieved a common understanding of our challenges across departments and a way to solve them”. Tue Hald, Chief Specialist, Tower Engineering.
“We ran 5 challenges in our online ideation platform Ideas @ Vestas to secure a pipeline of shared ideas covering the specific challenges in the tower’s area”. Henriette Hultmann, Specialist, Innovation & Concepts
“The ideas and input that we collected are more novel and interesting than the ideas we have previously gathered following old processes”. Michael V. B. Jensen, Senior Specialist, Tower Engineering.
The purpose of the specific task was for Tower Engineering to generate ideas for Tower Technology roadmap while including as broad a portion of the workforce as possible.
“The tool and framework offered a way to engage people broadly in the discussion - even across departments and locations”. Tue Hald, Chief Specialist, Tower Engineering
The TLF challenges ran for 3 weeks and included over 100 employees globally from Tower Engineering, Transport & Handling, Global Procurement and Innovation & Concepts.
Classification: RestrictedTitle (classification)13
Engaging the workforce in decision-makingCollaboration between Engineering and Innovation & Concepts
“We have been able to communicate our needs and challenges to our main stakeholders and include them in the discussion and decision making. We achieved a common understanding of our challenges across departments and a way to solve them”. Tue Hald, Chief Specialist, Tower Engineering.
“We ran 5 challenges in our online ideation platform Ideas @ Vestas to secure a pipeline of shared ideas covering the specific challenges in the tower’s area”. Henriette Hultmann, Specialist, Innovation & Concepts
“The ideas and input that we collected are more novel and interesting than the ideas we have previously gathered following old processes”. Michael V. B. Jensen, Senior Specialist, Tower Engineering.
The purpose of the specific task was for Tower Engineering to generate ideas for Tower Technology roadmap while including as broad a portion of the workforce as possible.
“The tool and framework offered a way to engage people broadly in the discussion - even across departments and locations”. Tue Hald, Chief Specialist, Tower Engineering
The TLF challenges ran for 3 weeks and included over 100 employees globally from Tower Engineering, Transport & Handling, Global Procurement and Innovation & Concepts.
“We have been able to communicate our needs and challenges to our main stakeholders and include them in the discussion and decision making. We achieved a common understanding of our challenges across departments and a way to solve them”. Tue Hald, Chief Specialist, Tower Engineering.
Classification: RestrictedTitle (classification)14
Engaging the workforce in decision-makingCollaboration between Engineering and Innovation & Concepts
“We have been able to communicate our needs and challenges to our main stakeholders and include them in the discussion and decision making. We achieved a common understanding of our challenges across departments and a way to solve them”. Tue Hald, Chief Specialist, Tower Engineering.
“We ran 5 challenges in our online ideation platform Ideas @ Vestas to secure a pipeline of shared ideas covering the specific challenges in the tower’s area”. Henriette Hultmann, Specialist, Innovation & Concepts
“The ideas and input that we collected are more novel and interesting than the ideas we have previously gathered following old processes”. Michael V. B. Jensen, Senior Specialist, Tower Engineering.
The purpose of the specific task was for Tower Engineering to generate ideas for Tower Technology roadmap while including as broad a portion of the workforce as possible.
“The tool and framework offered a way to engage people broadly in the discussion - even across departments and locations”. Tue Hald, Chief Specialist, Tower Engineering
The TLF challenges ran for 3 weeks and included over 100 employees globally from Tower Engineering, Transport & Handling, Global Procurement and Innovation & Concepts.
“The ideas and input that we collected are more novel and interesting than the ideas we have previously gathered following old processes”. Michael V. B. Jensen, Senior Specialist, Tower Engineering.
Classification: RestrictedTitle (classification)15
Engaging the workforce in decision-makingCollaboration between Engineering and Innovation & Concepts
“We have been able to communicate our needs and challenges to our main stakeholders and include them in the discussion and decision making. We achieved a common understanding of our challenges across departments and a way to solve them”. Tue Hald, Chief Specialist, Tower Engineering.
“We ran 5 challenges in our online ideation platform Ideas @ Vestas to secure a pipeline of shared ideas covering the specific challenges in the tower’s area”. Henriette Hultmann, Specialist, Innovation & Concepts
“The ideas and input that we collected are more novel and interesting than the ideas we have previously gathered following old processes”. Michael V. B. Jensen, Senior Specialist, Tower Engineering.
The purpose of the specific task was for Tower Engineering to generate ideas for Tower Technology roadmap while including as broad a portion of the workforce as possible.
“The tool and framework offered a way to engage people broadly in the discussion - even across departments and locations”. Tue Hald, Chief Specialist, Tower Engineering
The TLF challenges ran for 3 weeks and included over 100 employees globally from Tower Engineering, Transport & Handling, Global Procurement and Innovation & Concepts.
“The tool and framework offered a way to engage people broadly in the discussion - even across departments and locations”. Tue Hald, Chief Specialist, Tower Engineering
Classification: RestrictedTitle 17
Initiated in 2016 as supplier push into Vestas with the objective to direct innovation power in Vestas and external
networks to support Vestas strategy
Classification: RestrictedTitle 19
Challenges externally • Legal agreement favoured Vestas and impeded collaboration• Resources• Timing and maturity• Risk-willingness
Challenges internally• Resources• Different from what we usually do• Ahh no not another tool or new process
Classification: Restricted
New Collaboration Agreement
Title22
Enabler for continued progress…
• More open approach• Partnership spirit and intention• Flexible agreement
(one size-does-not-fit-all)
Main Changes
• No predefined rights to new IP• No guaranteed freedom to operate,
including access to second souring• No guaranteed exclusivity to new IP
Calculated Risks
• Supplier selection• Tight project management from
Vestas POC at all times
Risk Mitigation
• Building relations• Capability building• Access to supplier knowledge• Access to Vestas knowledge
Balance
Classification: Restricted
Learnings…From the past 3 years
• Scoped challenges • Selected employee group• Time limited• Challenge owner• Outreach emails – lots of…• Simpler setup• Timing and maturity essential• Management
Title 23
Classification: RestrictedTitle 24
WHAT I NEED FROM YOU….
• How to show the value of running challenge driven community innovation in a more traditional organization?
• Experience (good or bad) with early supplier engagement in Ideascale• How to change the mindset…”Let’s keep doing it as we usually do”
Classification: RestrictedTitle 25
Questions, Answers or How have you managed?
Please feel free to get in touch