Herald and News

ADVERTIS ING RATES

The Herald and News—Your Full Media Partner for Success! Our goal is to help your business get results. We provide creative and design talent with a diverse range of multi-media products to help you maximize your investment in advertising.

RatesAd Size is measured by column inchesNumber of columns x height in inches = total column inches2 columns x 5” = 10 column“

RETAIL DISPLAY RATES 6 columns to a page

OPEN RATEDaily (Tues-Sat) $22.35 per column inchSunday $23.45 per column inchHOLIDAYS - Thanksgiving and Christmas newspapers are delivered to all Sunday subscribers/distribution and will be charged Sunday rates.

Color A full color ad doesn’t just draw the readers attention—it grabs it! Color boosts the in-depth reading of your ad compared to black and white ads by more than 60%—that’s eye-grabbing power. Utilize color in your ads and increase results.

Ad Size* 1 color Full Colorup to 5” (flat rate) $9.81 $21.685.5 to 31” (pci rate) $1.96 $4.3831.5 to 61.5” (pci rate) $1.39 $3.6762 to 92” (pci rate) $1.00 $2.9792.5 to 121.5” (pci rate) $0.70 $2.20Double Truck (flat rate) $233.00 $454.00

One color ads have a selection of three colors: cyan (blue), magenta (red) and yellow. All other colors (green, orange, tan, etc.) are charged at the full color rate.*Ad size listed by column inches.

ANNUAL DOLLAR VOLUME AGREEMENTSYou can increase your total advertising space and lower your column inch rate by taking advantage of our dollar volume agreements along with discounts for frequency and size. All dollars spent with the Herald and News count towards annual dollar volume agreements with the exception of classified ads and postal fees for direct mail. The table on the right shows each agreement level as well as the corresponding column inch rate and the preprint insert discount.

Agencies: All rates shown on rate card are net. Please add in your 15% fee.

If you want trust, you must advertise frequently. Run the same ad multiple times within a seven day period and receive discounted rates and better results! Discounts apply to space charges only. Color is not discounted.

1st Insertion: regular price2nd Insertion: 20% discount3rd Insertion: 30% discount

*6” minimum ad size required. Ad must be the same ad, without art or copy changes.

The most important determinant of advertising success is frequency.

2011

TOTAL INVESTMENT

2011RATE

PREPRINT DISCOUNT

$1,500 $18.69 5%

$2,500 $17.29 5%

$4,500 $16.10 9%

$6,500 $15.31 11%

$9,000 $14.66 13%

$11,000 $14.07 15%

$14,500 $13.72 17%

$17,500 $13.37 20%

$25,000 $12.47 22%

$32,000 $12.31 26%

$40,000 $12.13 29%

$48,000 $11.79 32%

$55,000 $11.43 34%

$70,000 $11.24 36%

$78,000 $10.84 39%

$85,000 $10.43 42%

$100,000 $9.57 45%

Frequency builds awareness. Awareness builds familiarity. Familiarity builds trust.

4th Insertion: 40% discount5th & More Insertions: 45% discount

Specialty Rates And DiscountsPOSITION REQUEST/CHARGESWe do our best to accommodate section requests or select a reasonable alternative. We cannot guarantee that ads of a competitive nature will always be separated.

GUARANTEED POSITION CHARGEFor an additional 25% charge the Herald and News will guarantee the page where an ad will appear, but not the position on the page. Guarantee applies only if the page is available for advertising. Color ads must be on a color page. Available color positions are not determined until the layout process is complete, so the section can be guaranteed, but not the page. Minimum position upcharge is $30.00. If guaranteed placement is not available, the ad will run without guarantee charge—regular rates will apply.

CHURCH, CHARITABLE & ASSOCIATION RATESChurches and public service non-profit organizations whose primary function is to raise funds for charitable causes, are given a discounted rate. Individual members of a bona fide merchant association may qualify for a discounted group rate when the association runs a promotional section. Contact your Advertising Consultant for qualifications.

Daily SundayRETAIL DISPLAY $15.33 $16.10

POLITICAL RATESPolitical candidates, parties and groups advertising for political office or addressing a specific issue are charged at open rate. Political advertising must be clearly labeled as paid political advertising, and must contain the name, address and preferably the phone number of the individual or organization paying for the ad. All political advertising must be paid in advance. Guaranteed position is not available.

Daily (Tues-Sat) SundayRETAIL DISPLAY $22.35 $23.45

MONEY & MARKETS ADSReceive great exposure by being the only ad on our Sunday

Stock pages. Ask your representative for the next available

opening.

2x6 SUNDAY (left hand page) $200/per run, 12 mo. agreement

2x5 SUNDAY (right hand page) $175/per run, 12 mo. agreement

Total Market CoverageKLAMATH CLASSIFIEDOur TMC publication, the Klamath Classified, is a free publication that is distributed each Tuesday to 8,700 non-subscriber homes and free rack locations in Klamath County. Featuring all classified advertisements in one publication, plus inserts within, this positioning cannot be beat. Pick up your ad from the Herald and News into this publication for an additional $2.00 per inch (black & white) or $3.50 per inch (color). Deadline: 12:00 Tuesday prior.

HERALD AND NEWS & TMC PROMO PACKAGES

Advertising OpportunitiesIncludes: High Impact Media that takes advantage of the latest technology and prime positioning; Video and Mulitmedia that adds the power of sight and sound to your message; Mobile and E-Marketing that reaches customers wherever they are; Online Sponsorships that help you target a particular audience.Ask your Advertising Consultant about our Superfly and Deals Every Day programs and targeted websites including: BasinPets.com, Klamath Connections, Go & Do and Klamath Life.

web | video | mobile | social | email | multimedia

When advertisers leverage the power of the established and valued brand of the Herald and News with the strength and immediacy of online, they add significant reach, frequency and impact to their message.HeraldandNews.com is the #1 most visited local website. The unmatched reach of the Herald and News and HeraldandNews.com combined means your message can be seen by 45,000 potential customers each week.

More than 400,000 page

views monthly. Over 44,000 unique

monthly visitors

ASK YOUR ADVERTISING CONSULTANT FOR THE ONLINE RATES PACKAGE

Most visited

local website

#

1

$425 PACKAGE INCLUDES:

$475 PACKAGE INCLUDES:Same as the $425 package except includes color print ad instead of black and white

3 col x 5” black and white

ad to be placed in the Herald and News

3 col x 5” black and white

ad to be place in the Klamath Classified

Two week banner ad rotation

on HeraldandNews.comhome page and

KlamathClassified.com

*Includes static ad production. Flash ad production not included.*Package value is $605.25

*Includes static ad production. Flash ad production not included.*Package value is $693.45

HeraldandNews.com

Preprints & Inserts Pre-print RatesDelivered for less than postage. Almost any preprinted piece—sales flyer, circular, brochure—can be inserted into the Herald and News and the Klamath Classifieds (TMC) delivered for less than direct mail. We can also print it for you.

Costs below are for full circulation. For zoned preprints (those less than full circulation), add $3.50 per thousand to applicable cost per thousand rate, or a minimum of $375.00. Only full-run distribution is permitted on Sunday, no zoning. Holiday newspapers require Sunday distribution. Rates apply to preprints for single advertisers only. Multi-advertiser inserts are not accepted.

PAGE SIZE 2011 COST PER 1,000

Single Sheet $53.00

4 tab pages $57.00

8 tab pages $58.00

12 tab pages $68.00

16 tab pages $69.00

20 tab pages $71.00

24 tab pages $72.00

28 tab pages $77.00

32 tab pages $78.00

36 tab pages $84.00

40 tab pages $85.00

44 tab pages $90.00

48 tab pages $91.00

For additional pages, add $1.00 per thousand. Klamath Publishing requests a minimum of 2% spoilage on inserts. Inserts designed to resemble a news article must be clearly labeled “Advertisement” on the front page. Inserts will not be accepted if printed with mailing permit indicia indicating postage was intended to be paid.

PREPRINT SIZE GUIDELINESMinimum size: 7” x 6” Maximum size: 10” x 11”Anything larger must be quarterfolded.Odd sized inserts may require an additional fee.

DELIVERYDeadlines: Five days prior to insertion. To ensure inserts run correctly, pallets and boxes must be clearly marked with the name of newspaper, insertion date and quantity in each box or pallet. Pallets need to be secured with multiple straps and shrink wrapped. Pallet height limit: 5 feet.Receiving Hours: 8:00 am to 5:00 pm. Monday-Friday, or by appointmentStreet Address: 2701 Foothills Blvd, Klamath Falls, OR 97601

All preprints are to be shipped prepaid.Local pick-up charge for inserts not delivered to the newspaper – $50.00

PRINT AND DELIVER Now it is even more affordable to target specific demographics with high quality, eye catching, four color glossy inserts on glossy coated paper. Our print and deliver program includes design,

composition, printing and delivery of your single sheet advertising insert. Experience the COLOR difference today.

SINGLE SHEET INSERTS8.5 x 11 * 4 Color* 2 Sided70lb. gloss stockPricing varies between $24 per thousand to $74 per thousand, depending on quantity. Based on a single run.

Niche ProductsPOWER NOTE ADVERTISINGPlace your ad on the front page of the Herald and News—above the fold! This advertising option will stick in people’s minds like never before! Power Notes grab the reader’s attention, providing high visibility and immediate impact like no other type of print advertising. They are great for coupon offers, grand openings and special sales, and are saved by consumers as handy reminders. Pricing varies between $66 per thousand and $79 per thousand, depending on the type of the label and day of the week. Dollar volume agreements can be applied to Power Notes. Contact your Advertising Consultant for more information.

PREPRINTED POLYBAGSPolybags, which hold the newspaper, are great for announcing new products and coupons, relocations, special events, and even teaser lines for an ad inside the newspaper.

Single retail advertiser distribution rate:

Daily SundayCost per thousand* $115 $120

*Rates are for supplied polybags; printing not included. Contact your Advertising Consultant for printing pricing and options.

SPADEASMake your advertising message the center of attention with a prominent front page pull away advertisement. Maximize your impact with plenty of space and prime placement. Contact your Advertising Consultant for pricing, availability and details.

DIRECT MAILThe Herald and News can fulfill your direct mail needs. We offer a wide variety of direct mail sizes and styles, tailored to reach your target audience. Whether you want to reach 2,000 or 50,000, young or old, male or female, we can deliver.

Combined with a print and online campaign, direct mail can help you saturate the market with your business’s message.

FEATURE SECTIONS AND PAGESWith the Herald and News’ featured sections, you can position your advertising to reach a specific audience. From Daytripper and Klamath Life to Bridal Guide, Ask the Expert and Fall Home Improvement, these exclusive publications offer high readership and a targeted focus for your ad.

See our Special Sections Calendar for more information.

Specifications CO-OP ADVERTISING SERVICEWe subscribe to AdMall Co-op service and can identify co-op programs and actual dollars available. Co-op can help you plan larger or more frequent ads for your best selling products. We process the claims. You simply mail them in to collect your co-op dollars. PROOF AND TEARSHEET DELIVERYAll ads will be proofed for errors by our staff. Advertisers may request that a proof be emailed, faxed or delivered to their place of business for ads larger than 5 column inches. Smaller ads will be proofed by our staff or available for proof at the Herald and News office. We’ll gladly deliver or mail tearsheets of your ad to you. Electronic tearsheets will be provided upon request.

Advertising GuidelinesThe following are the basic guidelines for advertising placed in the Herald and News. Please refer to your advertising agreement or invoice for complete terms and conditions.

POLICIES & PROCEDURES

ELECTRONIC AD BACKUPAdvertising agencies and individuals are responsible for maintain back-up copies of electronic ads submitted to the Herald and News. The Herald and News only backs up ads created in-house.

BROKERED ADVERTISING IS NOT ACCEPTEDAdvertising agreements and rates are for individual advertisers. Persons or agencies cannot purchase a volume agreement for display space or preprints and resell it to multiple advertisers. Advertisers, including for-profit events, may not include other business logos in ads.

CREDIT, BILLING and PAYMENTSTerms are payment with submission of copy, unless credit has been approved in advance. We will accept payment with VISA or MasterCard while credit is being established. Advertising purchased on credit is due and payable the 10th of each month following publication. All personal, political, charitable and going-out-of-business advertisements require payment in advance. All out of state advertisers shall be cash-with-copy, unless credit has been approved. Advertising privileges may be suspended if an account becomes past due.

CHANGING OR REJECTING COPYOn occasion, it may be necessary or appropriate for the newspaper, in its discretion, to change or reject advertising copy, with or without the advertiser’s approval. The newspaper has the right to place the designation “Advertisement” above any advertisement. The newspaper reserves the right to refuse advertising for any or no reason.

MECHANICAL MEASUREMENTSWidth of Page 6 column

Depth of Page 20.25”

1 column width 1.6458”

2 column width 3.4167”

3 column width 5.1875”

4 column width 6.9583”

5 column width 8.7295”

6 column width 10.5”

Double Truck Width* 21.5”

DeadlinesPublication Day Space Reservation & Ad Copy Due

Tuesday Thursday 5:00 pm Wednesday Friday 5:00 pm Thursday Monday 5:00 pmFriday Tuesday 5:00 pmFriday/TV Week Monday 5:00 pmSaturday Wednesday 5:00 pmSaturday/Connections Tuesday 5:00 pmSunday Wednesday 5:00 pmKlamath Classifieds Tuesday prior 5:00 pm

AD Cancellation and Late Ad FeeAds cancelled after deadline will be charged a late pull fee of 25% of the total cost of the ad, or $30.00, whichever is greater. Ads scheduled after the deadline will be charged a late fee of 25% of the total cost of the ad, or $30.00, whichever is greater.

NO PROOFS WILL BE PROVIDED FOR LATE ADS.

Free ServicesThe services below are made available at no extra charge to customers placing advertising with the Herald and News.

LAYOUT & COPYWRITING ASSISTANCEThe Herald and News will assist advertisers with layout and copywriting ideas as well as speculative layouts and theme development for ads running in the Herald and News. Electronic art services are also available.

OUR PLEDGE TO READERSThe Herald and News recognizes and respects the difference between independently produced news and editorial content and pages offered for sale. Consequently, the newspaper’s editors and reporters operate independent of any commercial considerations. No assignments are made or unmade on the basis of an advertising relationship; from inside or outside the newspaper. Credibility is the cornerstone of our business.

Herald and News, A Pioneer Newspaper Companywww.HeraldandNews.com

Mailing address:PO Box 788Klamath Falls, OR 97601

Phone: 541.885.4410 • Toll Free: 800.275.0982Advertising Department Fax: 541.883.4007

Physical address:2701 Foothills BlvdKlamath Falls, OR 97601

*Double Trucks are charged at 243 column inches

The Herald and News covers a larger geographical market than any other newspaper in Oregon except the Portland Oregonian. The Herald and News also enjoys the highest per capita metro penetration and readership of any daily newspaper in the state.

AVERAGE CIRCULATION** READERSHIP***Sunday 14,831 34,111Weekday 14,416 33,156

Source: CAC publisher’s statement, total average circulation for six month period ended September 10, 2010; verified by CAC. *These are net sales numbers. Preprint users should send 16,000 copies for Sunday and 15,500 copies for weekdays to cover full market gross distribution. **Please call for actual figures needed to cover peak days and seasons. ***Pulse Research, June, 2008.

CIRCULATION FACTS

Heidi Wright, PublisherKendal Daiger, Advertising Director