Hettich Magazin 2|2011

The safe roadto success

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Editorial 03

“Really good products” – this is where innovative design, high functionality, appealing looks and long life spring to mind. But we at Hettich understand this to be more. The “soft factors” are ultimately hugely important to “really good products” as well. For instance, we want our products to be manufactured in an environment with a level of safety that far exceeds the norm and which no signifi cant industrial accidents take place in. The path taking us there comes with some exciting fi ndings.

We want our members of staff to return unscathed and in good health to their families, partners and friends at the end of a day’s work. In a fundamental fact-fi nding process, we realised that precisely this is the motivation for an occupational safety culture that is shared among all Hettich staff across the globe, regardless of nationality, culture and religion. Comprehensive accident analyses have revealed that around 80 per cent of accidents at work are not the result of technical causes but behaviour-related. This showed us that – to be successful in this fi eld – we must aim towards a change of awareness in all of us while achieving a motivation focusing primarily on safe conduct in everything we do, no matter where we are. This is why our “Safety Excellence” methodology – that has been developed for this purpose – also includes the key element of behaviour-related activities in addition to the “Activities”, “Organisation” and “Knowledge” action fi elds.

In this environment of an exacting culture of occupational safety, products from Hettich are given added innovative value which, although they may not be seen, is doubtlessly appreciated by our customers.

Uncompromising safety

Dr. Dieter WirthsMember of the Management BoardHettich Holding GmbH & Co. oHG

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Contents 05

ContentsHettich world-wide Hettich showroom in the heart of London .................................... 30Rochak Kahaniyan wins the hearts of cabinet-makers............................... 32First Hettich trade centre in Adelaide ......................................................... 33Hettich France with new showroom ................................................. 34

In briefHettich gets Assmann Supplier Award for the third time ............................................. 36 New showroom in Melbourne ...................... 37Hettich & Social Media .................................. 37Kitchen trends, ideas and innovations ....... 38

OutlookExhibition dates ................................................ 39Publication data ................................................ 39

EditorialUncompromising safety ................................. 03

Title storyThe safe road to success ................................ 06

Current news A marketing concept as innovative as the product itself ................... 12

InnovationThinking into the future ................................. 14Focusing on trends as a key to success ...... 16Intelligence in furniture ................................. 18

InsightThe perfect symphony ..................................... 20Emotionalising the office ............................... 22Flying the flag at the point of sales ........... 24Transatlantic inspirations .............................. 26Talented organizer in high-rise format ...... 28A kitchen that thinks for itself ..................... 29

In an initiative driven forward by passion, Hettich’s

Management is committed to giving the subject of

occupational health and safety particular weight in

everyday activities. The “Safety Excellence” methodology

complements the classic elements of occupational safety with

the promising module of behaviour-based occupational safety.

Proceeding from the question of how far industrial accident numbers can be infl uenced in a positive way, the management of a Hettich production company in 2008 began promoting a progressive basic understanding of accident prevention and improving the way in which occupational safety is organised. It soon be-came clear that employee behaviour plays a key part in most accident causes. This is why the obvious conclusion that a fundamental change in awareness and behaviour is the only way of bringing about a signifi cant reduction in accident fi gures was made a central aspect of activities, leading to the realisation that an emotionally based approach is indispensable

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The safe road to success

When using ladders, it is particularly

important to make sure they are

standing fi rmly and making three-point

contact.

Title story

if the “Safety Excellence” methodology is to be a success. This is demon-strated by the deliberate formulation given to

the common objective of protecting employees, and therefore their families too, from the pain and suffering caused by accidents at work. This will only work if every individual member of staff is vigilant and acts responsibly.

As part of the new culture of occupational safety, staff not only look after their own safety but also the safety of their colleagues. Mutual attention is drawn to potential hazards in a friendly and open manner. For instance, Martin Palmer, head of the Environmental Department/Occupational Safety, reports of a situation that sparked a lasting change in his behaviour: “As I was on the way to a meeting, I realised I’d forgotten which room it was going to take place in. So, walking along, I quickly had a look at my Blackberry. A colleague reminded me that in the EUVIA® workshops we had learned that, for safety reasons, mobile phones should only be used while standing still. He was right and now, whenever I fi nd myself in this sort of situation, I think of his words.”

Before the key fi eld of behaviour-based occupational safety was developed in co-operation with HRP Consultants, the focus was placed on optimising the methodology behind the classic requirements and tools of occupational safety. The aim here was to be familiar with and satisfy all of the applicable statutory requirements – broken down into the three actions fi elds of “Measures” “Organisation” and “Knowledge”. In particular, this provides the basis for reliably satisfying all business organisation requirements while also producing the necessary legal certainty for the company and its executives. Even

though each of these three action fi elds is highly signifi cant in its own right, only

by adding the fourth action fi eld, that of “Behaviour-Based Occupational

Safety”, is an effective instrument produced for ensuring safety at work

– namely the “Safety Excellence” methodology.

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1 “Operational Measures” action field

The first action field of the “Safety Excellence” methodology covers all operational measures that are necessary to ensure effective occupational health and safety. Under the aspect of technical risks, this action field, for example, not only encompasses any incomplete CE Declarations of Conformity but also improving the quality and completion of necessary hazard assessments as well as the formulation of an associated minimum Hettich standard that is applicable world-wide. In addition to this, information events on specific subject matter, such as “hazardous substances” or “skin protection” are regarded as a necessary module. Not least, this also covers all of the requisite and altogether meaningful work-related medical check-ups and controlling the procedure employed for conducting and documenting them.

2 “Organisation” action field

The second action field, “Organisation”, examines the existence of arrangements, processes and responsibilities required for effective occupational safety and the absence of flaws in them. In addition to appointing all of the necessary specialised coordinators in writing and providing comprehensive rules and procedures for all conceivable emergency situations, this also includes providing necessary specialised information, such as a hazardous substances register linked to the safety data sheets, operating instructions for plant and machinery as well as hazardous substances or safety-related additions to the requirements defined in the specifications for plant and machinery orders. This action field also defines a set procedure for procuring raw materials, supplies, products and services under strictly controlled observance of occupational health and safety aspects and covers its assessment on the part of qualified staff members.

3 “Knowledge” action field

The third action field involves examining whether the knowledge required for providing effective occupational safety is defined and conveyed, i.e. whether all of the necessary basic

and further training measures and briefings are carried out in relation to occupational health and safety. This is where central importance is attached to describing and documenting all employee qualifications required for safety-related activities. This example also illustrates that the “Safety Excellence” activities cover large swathes of the company, such as human-resource management as in this case. This action field’s legally binding scope of examination and activities goes further than is frequently realised in practice. For instance, it is also necessary to ascertain the qualifications, training measures and briefings necessary, say, for press setters, operators of aerial work platforms, staff using emergency-signalling equipment or persons entrusted with hazardous substances or, in terms of organisation, to ensure they are provided and subsequently documented. In this context, care must also be taken to provide effective support for the function of the safety officers in the various parts of the company, with this resulting in good, ongoing support for the activities of the occupational safety specialists at local level. A core element of the first three “Safety Excellence” pillars is the “Check-list for Avoiding Organisational Negligence”. It was drawn up in close co-operation with both the occupational safety department from pilot company Paul Hettich and the Hettich Group’s Environmental Department/Occupational Safety. As a transparent overview, it also contains all applicable legally demanded organisational requirements, consisting of 135 action aspects, to avoid organisational negligence. The check-list is broken down on the basis of the three underlying top-level processes of the integrated Hettich management system – risk management, servicing and maintenance as well as HR and health management – additionally supporting swift transfer into the group’s companies.

The first three action fields provide an organisational structure in compliance with the law for all existing processes and responsibilities relating to occupational safety. Yet implementing all of the safety measures derived from them still does not produce any accident-free situation because about 80 per cent of all work accidents are attributable to behaviour-related causes. This is why a

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Title story

fundamental change in attitude and behaviour is imperative on the part of everyone working at the company – starting with the role model of the managing directors and executives through to all employees – and why the “Behaviour” action field is of huge significance.

4 “Behaviour” action field

The fourth action field of the “Safety Excel-lence” methodology is of key importance to accomplishing the goal of manufacturing Hettich products in an environment with a level of safety that far exceeds the norm. It is with firm conviction and immense commitment that this is dedicated to measures aimed at raising awareness and changing behaviour which are essential for any positive development in the

company’s safety culture. The central activity in this context is seen in holding all-level EUVIA® workshops (EUVIA® = Attitude and Behaviour Changes in Occupational Safety, HRP Heinze Consultants) for the management, the team managers and employees. On a basis that addresses the emotions, these extensively raise awareness of personal responsibility for the individual’s own safety and zero-accident status as well as that of colleagues. Stimulating personal involvement is linked with the wish that unites all Hettich staff world-wide to return unharmed and in good health to their families, partners and friends after work. The workshops also looked at ways of integrating behaviour-based occupational health and safety on a broader basis into company suggestion and improvement systems.

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Tools and machines present particular hazards. The guide figure shows safe conduct.

Drawing up behaviour standards, so-called key behaviours that specifically describe expedient, safe behav-iours in the company, is of further major significance. To get employees to identify with these key behav-iours as strongly as possible, they were defined within the scope of a broad-based development process. The use of negative examples was deliber-ately avoided because although they may seem impressive initially, they leave no lasting impres- sion of safe behaviour.

Uncompromising safetyDeveloped in collaboration with all Hettich production companies world-wide, the guiding principle behind the “Safety Excellence” methodology reduces the method’s measures and activities as well as the golden thread for personal safety-conscious behaviour to a common denominator: “Uncompromising safety”. In reaching everyday decisions of relevance to safety, it is designed to dispel any element of doubt in helping employees and executives to select the behaviour that is undisputedly safe even if such initially appears unnecessary and time-consuming. For “Safety Excellence”, a guiding figure was also developed that has the purpose of drawing attention to safe behaviour in various hazardous situations and of assisting the communication of key behaviours. To achieve a high level of acceptance among all employees world-wide, the guiding figure is neutral in terms of gender and nationality.

Noteworthy resultsIntroduction of the first three action fields in the pilot production company saw a 35 per-cent fall in accident numbers which, prior to this, had been average for the accident insurers of the employers’ liability insurance association.

In economic terms, it makes no sense to put a figure on the associated costs because much of the work was done by the occupational safety specialists who were involved in this field of activity anyway. Progressive industrial safety can be geared towards the responsibility that is consciously borne for the health and safety of employees alongside the avoidance of organisational negligence on the part of top management. Once this worthwhile dual objective is acknowledged, shallow economic considerations of the economics of occupational safety pale into insignificance. Given the noteworthy successes within the first three action fields, the measures launched at the beginning of 2010 in the fourth action field – behaviour-based occupational safety – are accompanied by high expectations.

Dialogue and acknowledgementThe third “BBS Symposium” (Behaviour Based Safety) on behaviour-based occupational safety took place on 14 and 15 March 2011 in the Hettich Forum at Kirchlengern. It looked at ways of ensuring safety at work in industrial companies. In presentations, participants, who had come from all parts of Germany, were informed in detail about the “Safety Excellence” methodology developed by Hettich, with Dr. Andreas Hettich clearly emphasising the significance of their own safety-conscious behaviour to the key aim of preventing accidents: “It is important to us for our members of staff to embrace and take in key behaviours that lead to safety at work. The results of the EUVIA® workshop speak for themselves. Needless to say, we also pick up ideas from the workforce as part of the Continuous Improvement Process.”

The effective elements of the “Safety Excellence” methodology visibly impressed the audience and have already prompted enquires with regard to discussing and exchanging experiences made. In particular, this applies to the subject matter and organisation of the EUVIA® workshops, meeting all the statutory requirements of occupational safety, form of the three-stage “Safety Excellence” audits and, of course, the guiding figure accompanying all activities with high recognition value under the “Uncompromising Safety” motto.

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Care, caution and

concentration are called

for when using vehicles.

Title story

The safe road to world-wide successEven though the German legal framework defi nes the structure of the fi rst three “Safety Excellence” action fi elds, the safety and organisational requirements refl ected in the methodology also make it suitable for application at the Hettich Group’s international production sites. This applies all the more to the focal subject of behaviour-based occupational safety. Within the Hettich Group at international level, the wish shared by all Hettich employees at the same time provides the objective of “Safety Excellence”: being re-united in good health with family, partner, children and friends at the end of the working day. Guided by this realisation, the Management decided to introduce the “Safety Excellence” methodology along the lines of its successful pilot application in a German production company at all of the Group’s other production companies world-wide. Because: when it comes to safety, there are no compromises.

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ArciTech is not only unique for its high-quality product attributes but also for its all-embracing marketing concept. From the key visual accompanying the campaign and the feature visuals illustrating the outstanding product qualities of the new drawer system through

A marketing concept as innovative as the product itself

Surprising, unmistakeable and inspiring, this is how the concept can be

described for marketing the new ArciTech drawer system.

to its presentation at trade fairs, events and in showrooms, the concept is a perfect builder of suspense which, at the “Interzum” show in particular, became a real talking point. Because this is where the secret behind the blue cube was unveiled.

INTERVIEWThe secret behind the blue cube has been unveiled for some months now. Where was the particular challenge in developing the marketing concept for ArciTech?Ilka Alefsen-Beeck, Marketing Adviser for Kitchens/Bathrooms at Hettich: Every component of the marketing concept had to be top-quality and geared to the relevant target group, with the presentation’s whole style underscoring the drawer’s innovative, fl exible and forward-looking nature. What’s more, ArciTech was being presented for the fi rst time at our leading trade fair, the “Interzum” in Cologne – and be-cause word of the presentation being a show highlight was to spread quickly, we need-ed a smart idea

that was different to any previous product launch.

How was ArciTech presented at the show?Gabriele Wüller, Marketing Adviser for Kitchens/Bathrooms at Hettich: Even before the fair, we had announced ArciTech

as a new

and innovative product in adverts showing the blue cube and the slogan “The future is beginning”. At the fair, this theme was transformed into the slogan “Made for the future”, carrying on in a three-part show of which the fi rst two parts took place

in a cinema. Visitors were fi rst primed in a fi lm about “Future challenges in the kitchen”. After that, they encountered the fi rst highlight because the second part of the show was a three-

dimensional presentation. For this, a highly elabo-

rate cinema was con-structed that doesn’t require the use of special 3-D specta-cles. Without any visible screen, the ArciTech drawer and Actro runner were seen to fl oat about in space. The 3-D show

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Current news 13

impressively visualised the quali-ties of the new drawer system, in other words its incredibly smooth running action, exceptional sta-bility as well as the perfect way it provides for standing apart on the basis of an effi cient platform concept. With the theory covered, we then moved over to the practi-cal side because in the third part visitors were able to experience ArciTech fi rst hand. Glass cabinet carcases revealed how the Actro runner works. Carrying a weight of 80 kg, the drawer created a ‘wow’ effect with its perfect run-ning properties. Using a light wall with switchable glass panels, we presented the platform concept by progressively showing various options to give just an idea of the numerous possibilities that are available. Visitors were also given a chance to take a look into the future with a so-called “premium kitchen” that can be controlled

from an iPad. The kitchen’s exter-nal design is consistently carried on through to the inside while being combined with clever func-tions and perfected technology for furniture from Hettich.

Ilka Alefsen-Beeck: Right on time to go online from the fi rst day of the fair, a web special was launched to present the 3-D show’s content. Posters all over the show ground also got people talking about the blue cube. This kept the suspense perfect from the fi rst advertisement in trade magazines to the initial impression in the fair boulevards. The look of all marketing tools, choice of colours and the cube enabled us to achieve a high recognition factor.

What was the next step after the fair?Gabriele Wüller: In a move to impress customers unable to

attend the fair with the benefi ts of ArciTech, we have so far staged four shows in international target markets. The entire set-up was moved to the different countries for this purpose. The show has been back in Germany since August 2011. To keep the concept running on all levels, there is also a smaller version of the show for use at international trade fairs, on road shows as well as in showrooms.

What other marketing tools does the concept include?Ilka Alefsen-Beeck: The further course of marketing will include use of the multi-media ArciTech drawer confi gurator and installation fi lm on a tablet PC, for instance, to demonstrate all ArciTech options using contemporary technology. If they wish, our customers can use parts of the concept for their own marketing activities as a way of promoting their sales and growth.

The new drawer system was presented at the “Interzum” fair as part of an innovative 3-D show. Afterwards, visitors were given the opportunity to discover ArciTech

fi rst-hand and get an idea of the numerous options it provides in an illuminated glazed wall.

As part of the project, Hettich Franke GmbH & Co. KG thoroughly explored the question of what living-rooms and bedrooms will look like in 2020. The aim was to visualise future living-room and bedroom environments and then use the fi ndings later on for generating a market roadmap describing the market’s possible alignment on the basis of aspects deemed likely to dominate the future. These are embedded in the world economy’s global operating environment, the drivers infl uencing it and the resultant fi elds of action. All action fi elds culminate in the market’s product demands drawn from the future and compared with the present. Generated from the product demands of all markets, roadmaps will be provided for the various product groups and additionally incorporate rationalisation projects as well as operating needs.

Thinking into the futureThe “Living-Room/Bedroom 2020” university project generates visionary ideas for

future home scenarios that have been integrated in Hettich’s market roadmap.

Knowledge already available on tomorrow’s home, lifestyle and working world from the future_bizz network provided the starting point. As part of the “Living-Room/Bedroom 2020” project, appropriate living-room and bedroom environments were to be developed and visualised for the defi ned target groups of “Working Middle Class” and “Silver Business Generation”. Jacqueline Meierhoff, 40, from Germany represents the “Working Middle Class” target group. The married working mother lives with her family in a semi-detached house in a suburb of Hamburg. The constant pressure of change means the family environment must offer a refuge. The family is very important and provides cornerstones for planning life. Jacqueline is modest, down to earth and has very traditional values. The “Silver Business Generation” is embodied by Sören Nordström, 72,

Shapeable Lounger (by Moritz Grebe, Pforzheim University)The principle of the shapeable lounger is based on “carbon nanotubes” technology. The lounger consists of 20 elements. Fundamental shapes accommodating the needs of the user can be

pre-set. A fl exible display in the last element is used for selecting these pre-set shapes. An integrated storage battery in the element is recharged by induction, obviating the need for a plug.

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Therapy Ball (by Roberto dei Lidi, Pforzheim University)The ball is of open design, allowing the user to enjoy the feeling of seclusion without being fully encapsulated. The user activates the ball by touch. The inside employs OLED fi lms as the basis for providing colour-light therapy; once started, this is accompanied by a sound therapy.

Whereas the ball is neutral and tranquil from the outside, it is an experience on the inside. The ball can also be used in an open state, providing space for two persons.

Cloud (by Svetlana Wochmin, Ostwestfalen-Lippe University of Applied Sciences)A place in everyday business life for chilling, fl ying, fl oating – as if on a cloud. A place that detaches itself from its surroundings in the form of a fl oating piece of furniture that elevates while massaging the sitting or reclining body. With the user feeling safe and secure, the atmosphere can be changed in any way using projections.

from Sweden. Despite being retired, he is still active in his profession and fully integrated in social life. He lives in a large, barrier-free house directly by the sea and uses his spacious home for business meetings as well as for representative purposes. Sören is extremely conscientious and has a pronounced sense of social responsibility.

The project involved 35 students from two German universities. Aiming to obtain the broadest possible spread of results, two universities were chosen with different fi elds of study. Students from the Industrial Design course (BA) at Pforzheim University presented ideas on what living-room/bedroom furniture could look like in 2020. In contrast to this, Interior Design students from Ostwestfalen-Lippe University of Applied Sciences, Detmold,

took a holistic approach to the subject and developed entire living-room and bedroom environments in the form of small models.

All in all, outstanding examples of a new, free thinking were produced with a direct relevance to the future consumer. Proceeding from the requirements of future protagonists, the creations are seen to go beyond today’s bounds of materiality, functionality and design and enter a new world. “Even if solutions were to be found that only begin to incorporate these ways of thinking, the opportunities for new products, and thus also for new fi elds of business, are huge”, summarise Richard Weinzierl, Managing Director of Hettich Franke, and Ralf Müterthies, Head of Product Range and Innovation Management, Kitchens/Bathrooms, at Hettich.

15Innovation

Intensive market and futures research as well as watching and analysing relevant directions, trends and consumer wishes are central aspects of innovation management at Hettich. The ProDecor handles that are developed, selected and presented every year reflect the latest

Focusing on trends as a key to successThe comprehensive and globe-spanning marketing concept behind the ProDecor

handle collection helps Hettich’s clients to market their products, underscoring the

corporate value of customer focus.

results of these research activities because trends change the world and are used by people to express their personal attitude to life. In the home, this is achieved with colours, patterns, materials and shapes.

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Using the ProDecor configurator,

the user can quickly and easily

find out which effects can

be achieved with the different

handles.

Innovation

Focusing on trends as a key to success

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INTERVIEWWhat part do furniture handles play in terms of shaping the individual’s home?Elke Meyer, Marketing Advisor for Kitchens/Bathrooms at Hettich: Handles play an important part as design elements because they can complement furniture from different trend styles or give purist furniture punch in relation to a particular trend. This is why we consistently use the subject of trends in present-ing and marketing our ProDecor handles right through to the point of sale. This clearly sets us apart from other handle suppliers and also provides our customers with consid-erable benefi ts because they can use the concept with success as part of their own marketing activity.

What makes the marketing concept so different?Elke Meyer: The concept is marked by recognisable features. For instance, the four trends of New Modern, Deluxe, Organic and Folk are represented by an appropriate fi gure. Going with this, images from the world of architecture, furniture, fashion and the motor car illustrate the potential

forms of the particular trend style. A colour spectrum geared towards the trend produces a high recognition factor.

How is the concept structured? Which marketing tools does it use?Elke Meyer: Broken down by trends, the main catalogue provides the basis. It features over 1,400 articles. At trade fairs and in Hettich show-rooms, the new products from the ProDecor range are presented on the basis of what we call the trend forum. On the one hand, this shows materials, surfaces and colours that refl ect the four trends. On the other, it also dem-onstrates how kitchen or furniture manufacturers can use drawer systems, like our InnoTech system, to incorpo-rate these trends in their furniture. It also reveals how the ProDecor han-

dle collection can apply trends on the outside of

furniture.

What tools are available for the retailer, the cabinet-

maker and showrooms?Elke Meyer:

Hettich offers its customers a wide selection of displays. The table-top and wall displays can be ordered in different versions: with or without ProDecor products, with a neutral or trend-defi ned head banner. The wall display with plinth option is a par-ticular eye-catcher because it can be positioned anywhere in a room. Complementing the displays, we also offer retailers an A0-size poster showing the entire product range. A fl yer summarises all marketing tools.

Are there any specifi c tools that address the consumer?Elke Meyer: Anyone interested can fi nd out about the handle collection on the www.ProDecor.com website. A link opens the ProDecor confi gu-rator that allows the user to dis-play all handles on different kitchen fronts from the four trend styles in line with personal preference. This gives a quick impression of the dif-ferent effects that can be achieved. For the cabinet-maker, we also have a consumer brochure showing a clearly structured selection of handle highlights. This allows customers to browse through the wealth of options at leisure within their own four walls.

This display is a real

looker in any showroom.

Alternatively, the wall

displays can also be

used without plinth.

Lightweight boards are multitalented products – also in terms of the options they provide for electrification to give the user significant added value. Compared with conventional panel materials, the lightweight board is absolutely predestined for using intelligent technology: cables can be routed exactly as required and recesses provided at any position for electronic components. The concept Halemeier, Hettich and Hunger have developed allows electronic components to be integrated in the lightweight board while guaranteeing straightforward assembly. The study was shown for the first time at the “Interzum” fair in Cologne, Germany. Visitors were seen to be impressed with both the idea as well as by the use of flexible cubes to present the concept. Interested parties were able to join the cubes together and activate the

Intelligence in furniture It was the idea of integrating electronic components into a lightweight board that

provided the basis for Halemeier, Hettich and Hunger to work in close cooperation and

develop a future-proof concept for electrifying ready-to-assemble furniture.

flow of electricity by tightening the connecting fitting.

The interface between the various furniture components in electrified RTA furniture is provided by the adapter for the Hettinject bonded dowel and Hettinject VB insert connecting fitting from Hettich. They carry power of 12V DC between furniture parts and supply the mounting frame developed by Halemeier for accommodating various function elements. Installed in the lightweight board, the frame is used for feeding power into furniture and as a basis for the electronic components. Inside the honeycomb board, simple plug connections link the Hettinject fitting with the mounting frame or function elements. This produces electrified furniture that differs from

Adapter for

electrifying

the Hettinject

bonded dowel and

Hettinject VB insert

connecting fitting.

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Innovation

conventional flat-pack furniture by being much easier to assemble. In terms of furniture design, the concept scores by completely integrating the electrics inside the furniture, a major advantage particularly when used as a room divider.

Hunger already has extensive experience in using lightweight boards. As a supplier, the company has specialised in manufacturing furniture components in lightweight design and worked out initial processing concepts

for mass-producing electrified components. Today, these can be produced to customer specifications in a batch size of one.

Developing the concept focused on furniture buyers. Thanks to the mounting frame, they can configure their furniture themselves and decide which functions they wish to integrate in it. Interchangeable components create a flexible and attractive platform concept. With all of the electrics integrated in the furniture, assembly is easy and mistakes are ruled out.

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The perfect symphonyVisibly standing apart from the competition demands creative ideas Symphony and

Hettich have developed hand in hand. The result: an exclusive showroom in Barnsley, UK.

The Symphony Group is the largest national, privately owned manufacturer of kitchen, bathroom and bedroom furniture in the United Kingdom. It operates in all segments of the industry, selling its products to independent retailers, private property developers, local authorities as well as hotel chains. Although most of its production is sold on the domestic market, its export business with authorised dealers in Europe, Scandinavia, Africa as well as in the Near and Far East is growing fast.

Hettich has been working closely with Symphony for over ten years and, among other products, supplies the company with the InnoTech drawer system as well as Intermat and Sensys hinges. Over the course of time, a strong partnership has evolved that benefits both sides. Symphony moved into a new modern plant in 2009 and on 6 April 2011 opened a showroom – the “Marketing Suite” – that displays a wide range of kitchens, bathrooms, bedrooms and hotel-rooms as well

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Simon Collyns, Sales & Marketing Director at Symphony, and Managing Director Martyn Davis who expressed his appreciation to all members of staff from Hettich

at the showroom’s opening ceremony.

Insight

A kitchen planned and

equipped in line with

the Intelligent Kitchens

concept illustrates this

approach to kitchen

planning.

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The kitchens on show

in the “Marketing

Suite” were fitted

out with meticulous

attention to detail.

Ideas came from the

Hettich Forum.

as a number of conference rooms. Together with Hettich staff members from Germany, Phil O’Malley, Sales Manager at Hettich UK, helped Symphony’s Marketing Director, Simon Collyns, and Marketing Project Manager Josie Medved, with planning and fitting out the show kitchens in particular. Simon Collyns and Josie Medved found plenty of inspiration at the Hettich Forum during a visit to company headquarters in Kirchlengern. As such, one kitchen in the new Symphony showroom is designed on the basis of the Intelligent Kitchens concept, with all of the other kitchens also being equipped

with Hettich fittings, including numerous new products. As additional marketing support, an Intelligent Kitchens recipe book aimed specifically at clientele was developed with culinary specialities from Yorkshire, the Symphony Group’s home county. Martyn Davis, Managing Director at Symphony, thanked the members of staff from Hettich for the perfect cooperation and their creative contribution. The showroom is currently without doubt the best equipped display space for Symphony and Hettich products in the United Kingdom, says Martyn Davis.

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Insight

The Sedus Stoll Group can look back on a 140-year company history. During this time it has continued to set new standards in ergonomics, production methods and ecology. Active in more than 50 countries across the globe, Sedus has its headquarters in the southern part of the Black Forest at Waldshut/Dogern, Germany. Sedus office furniture is only ever produced to order so that every piece is tailor-made. The product line-up ranges from desk and cabinet systems to office seating, conference furniture and contract furniture for various application areas. From Hettich, Sedus uses pedestal and cabinet organisers as well as single-pivot hinges.

In 2010, for instance, Sedus Stoll fitted out the Axis Bank, one of India’s best-known online banks. The financial service provider’s administrative headquarters moved its 2,000-plus employees to a nine-storey building in Mumbai. Workspace design follows an understated colour concept, with each storey being dominated by a different colour. The various colour schemes are also reflected in the furnishing on each storey. The “Sedus Temptation” range has been used for the offices, with custom-size storage furniture supplementing the filing options at each desk.

Emotionalising the officeTurning the office into a living space and work into a profitable experience – this is

what the Sedus Stoll Group aims to accomplish. Doing so, it has been putting its trust in

Hettich’s technology for furniture for over 20 years.

This is where Hettich’s Systema Top 2000 pedestal range has been able to demonstrate its tremendous organisational versatility. Despite compact storage, all the benefits of a high-quality steel drawer offering every organisational option help to take the effort out of everyday work routine. As usual in the contract business, the project was completed in record time.

In addition to the impressive quality of products, spatially optimised solutions and a wide range of services, the Sedus “Place 2.5” philosophy also scored with the Axis Bank. According to this, life is lived at the three places of home (First Place), office workplace (Second Place) and locations that stimulate life and intellectual development (Third Place). These are places the individual goes to for the purpose of forgetting home and work. Behind the philosophy is a holistic furnishing concept for the office’s new emotional culture. Consequently, it is a matter of taking the stimulation of the Third Places into the offices to make them a perfect office workplace (Second Place) that feels like a Third Place.

23

It was presented to the public for the first time at the 2010 International Hardware Fair in Cologne, Germany: the Hettich Brand Shop. “The new shelf concept underscores Hettich brand’s identity that impresses with sleek and sophisticated design. Presenting our products in this way, we are passing on our brand value and, with it, added value to the retailer”, says Swen Zacharias, Marketing DIY, explaining the new concept. In terms of quality and looks, the shelf presentation concept stands miles apart

Flying the flag at the point of salesAs brand leader for furniture fittings in the retail segment, Hettich is now passing its

brand value on to retailers with a new shelf concept for DIY stores. Max Bahr is the

first DIY chain to implement this concept.

from conventional displays familiar from the hardware segment. It is intended to provide the DIY store visitor with optimum service and easy-to-understand information on Hettich products. In particular, the consumer benefits from the clear arrangement of product groups as well as from the working samples of hinges and fittings. “It’s about presenting the benefits of modern hardware technology in a consumer-friendly way while at the same time arousing needs”, Swen Zacharias says.

24

Insight

The first customer to be fitted out with the Brand Shop is the Max Bahr DIY chain, the premium DIY retailer with broader-type product range that also, and in particular, addresses the professional with its brand diversity. Great importance is attached to service and advice just as it is to ambience and ecological competency. The long-established, Hamburg-based company had already decided at the Hardware Fair to introduce the new concept to the top outlets among its total of 78 DIY stores. In Hamburg-Stellingen, for instance, the Hettich product range has been on display in the new Brand Shop since January 2011where no fewer than 18 units provide shelf space in a total length of just under 24 metres. This gives Hettich the largest retail surface area in the hardware department.

The line-up covers more than 100 new products, such as the Sensys hinge

with integrated soft-closing

function. Furniture handles and knobs from the ProDecor collection and interesting accessories for kitchens and furniture are also attractively presented. Newly created application models let consumers see for themselves how products work directly on the shelf. A revolving column displaying information on hinges also explains key technical terms, such as door-mounting styles or opening angles for the various concealed hinges – informing consumers about Hettich products in store better than ever.

As top priority at Max Bahr, customer focus runs through all store sections. This starts with a polished customer guidance system, extends to modern product breakdown by application segment and culminates in a constantly growing range of services.

Peter Schellenberger, Key Account Manager DIY at Hettich, Ralf Reinhold Rammo, Managing

Director of Hettich FurnTech, Wolfgang Steib, Member of the Hettich Management Board,

Henning Hasper, Managing Director at Max Bahr, Christian Loss, Category Manager at Max Bahr,

Sven Görtz, Max Bahr Store Manager, Malte Glogowski, Deputy Product-Range Manager at

Max Bahr (from left to right).

25

Transatlantic inspirationsA showroom is the company’s calling card. Reason enough for

Armoires Cuisines Action to gather new impressions in Germany.

Armoires Cuisines Action with its headquarters in Sainte-Sabine, a small Canadian town in Québec, has been developing, producing and selling custom-made kitchen units, bathrooms, laundry rooms and wardrobes for a broad market spectrum since 1989. In particular, its clientele includes construction companies carrying out large-scale projects, and house builders. The company not only offers quality at exceptionally competitive prices but, practising its joy of innovating, also presents products that leave no margin of doubt with their currency and design.

At Armoires Cuisines Action, customer focus plays a huge part in all sorts of different ways. Alongside its policy of ensuring customer service that’s as fast and efficient as possible, the company has implemented a validation process that evaluated overall customer satisfaction for every order. No sales transaction is concluded before the customer is entirely satisfied. On top of this, 2010 saw the inauguration of a new showroom which is one of the largest of its kind in Québec, at Boucherville. It complements the showroom the company already has at St-Jean-sur-

26

Richelieu. The 38 show kitchens and bathrooms feature high-quality materials and innovative hardware technology from Hettich. “Before planning the new showroom, the owners of Armoires Cuisines Action visited Hettich’s headquarters in Germany as well as various well-known German kitchen manufacturers Hettich supplies. The partners very much appreciated the inspiration they were given, and the new showroom is the result of their visit to Germany”, recalls Claude de Lanauze, National Manager, Kitchens/Bathrooms, at Hettich Canada.

“Having worked with Hettich for almost ten years, we enjoy a very close partnership that always culminates in great marketing campaigns”, says Board Chairman and founder Christian van Gennip. “Hettich is our most reliable supplier”, adds Production Manager Guy Laflamme. At the moment, we are in the process of standardising our line-up to feature the Sensys hinge with integrated soft closure for the kitchen refurbishment market. Besides this, we will be integrating the InnoTech drawer platform on an increasing scale which will mean even fewer single-profile drawers, Christian van Gennip says.

Christian van Gennip is Chairman of

the Board of Directors at Armoires

Cuisines Action.

27Insight

28

In the open-plan office, the demands on organising space and partitioning side-by-side workplaces are particularly high because there are no walls to give any structure. The Big Org@Tower, a stationary pedestal in high-rise format, acts as an elegant room divider with a screening and sound-absorbing function while giving two workplaces storage space that can be organised to suit individual user needs.

Contents can be pulled out with a single opening movement and accessed from both sides. With the Big Org@Tower, there’s no need to forgo popular organisational elements like the suspension filing cradle either. Filing directly at the workplace makes this piece of furniture both ergonomic and efficient. At

Talented organizer in high-rise formatTeam and project workplaces are bringing new challenges to furnishing and equipping

offices for practical functionality. Ideas are called for that provide efficient answers to

meeting these demands – such as the Big Org@Tower from Hettich.

the same time, split panels create a sense of privacy at each workplace.

Producing an overall look of harmony, the Big Org@Tower is equivalent in height to three binders. Employees can also stand at the unit for talks or short meetings. Permitting use of the desk’s full 80 cm depth is an additional advantage because the Big Org@Tower fits flush and maximises the use of storage space with its over-extension runner. “A further benefit to our customers is seen in the fact that with the Big Org@Tower being based on the tried and tested modular Systema Top 2000 system, their construction and logistics costs are kept low”, says Johannes Kurzknabe, Office Marketing Adviser at Hettich.

Integrating Hettich technology, the example from Assmann Büromöbel GmbH & Co. KG shows how the Big Org@Tower can be used for workplaces positioned side by side.

Insight 29

Gaio has been manufacturing high-quality elements for fitted kitchens and interior furnishings since 1930. With its headquarters in La Longine, France, the company is geared towards exporting and generates a significant part of its turnover in Germany, Belgium, Luxembourg, Norway and Switzerland. “Our company wishes to supply exclusive and innovative products that not only meet highly exacting standards in terms of quality and reliability but are also manufactured using eco-friendly methods. We make furniture for people who are looking for the exceptional”, says Michel Grosjean, Managing Director at Gaio, summarising the company’s strategy.

Inspired by the Kitchen Concept 2015 concept study that Hettich presented at the “Interzum” fair in 2009, Michel Grosjean attended a dedicated innovation workshop at the Hettich Forum. Even at that time, he was toying with an idea that he wanted to turn into reality with Hettich as strategic partner. At the “Sadecc” kitchen fair which took place in April 2011 in Lyon, France, he wanted to present an innovative kitchen with “future functions”, such as new opening functions based on iPad, iPhone or voice control. Unlike the Kitchen Concept 2015 study and the kitchen presented by Gaio at a trade show back in 2000, this one was not to be any prototype but marketed in the same year.

This project was provided with support from Hettich by the Head of Product-Range and Innovation Management, Kitchens/Bathrooms, Ralf Müterthies, as well as Jean-Marc Meyer, Sales Manager Hettich France, and Dieter Wörmann, Manager of the Mechatronics Team from Paul Hettich’s Development Department.

A kitchen that thinks for itselfFor a trade show, well-known kitchen manufacturer Gaio pursued the ambitious goal

of equipping a marketable kitchen with functions that have so far been a pipedream. This

project was completed in co-operation with Hettich.

It addition to fitting the kitchen with Sensys hinges, Quadro runners and the Easys electromechanical opening system, Hettich’s staff also provided technical support and helped with planning the kitchen, particularly in creating the intelligent interface, the interconnection plan and link-up with the Easys units that meet the demands of this special kitchen.

The result, “Cuisine Domotique”, is impressive and produced some highly positive feedback at the fair. On the outside, the kitchen is kept in a traditional style, with use being made of extremely high-quality materials, such as treated solid wood and glass. Sensor technology, like an integrated touchscreen, iPad or iPhone as well as voice control, is employed for opening drawers and pull-outs, adjusting the height of wall units, worktops and a bar element and also for controlling the lighting. Visitors were shown to be particularly impressed by the polished voice control system. The relevant pull-out opens up in response to commands, such as “Open the bin” or “A knife please”. The Easys units from Hettich permit wireless interconnection of the various functions with an electronic interface. “Cuisine Domotique” is aimed at consumers who are looking for something special and exclusive. But it also meets the most exacting demands on safety and ergonomics.

The bar element can

be raised and lowered

using the touchscreen

that is integrated in

the kitchen.

Wirelessly

interconnected Easys

units provide the

capability of opening

drawers and pull-outs

by sensor, touchscreen

and voice control.

London is seen as an important location for architects and interior designers, and at the same time there are many furniture producers and retailers operating in the south of England. Situated in the designer district on Clerkenwell Road, the Hettich showroom London presents inspiring products on 200 square metres of floor space extending over two storeys. It shows displays, including the Intelligent Kitchens display that demonstrates how to optimise ergonomics and use space even more efficiently. This can be done, for instance, using the InnoTech drawer system as well as the new Sensys generation of hinges with integrated soft-closing function. Also on show are the new energy-efficient Magic LED lighting systems and the ProDecor handle collection.

The Hettich showroom puts on a year-round programme of events for architects, designers, manufacturers and retailers. This line-up

Hettich showroom in the heart of London

Following modernisation, Hettich’s showroom opened

its doors again in early 2011 to display the latest innovative

fittings for the UK furniture market.

includes “open days”, sales coaching as well as further-training opportunities certified by RIBA (Royal Institute of British Architects). Hettich UK organised a two-day event in April 2011 to introduce a group of selected guests to the new “Trends and Innovations” catalogue at the refurbished premises. New products, such as InLine P and TopLine 22 with Easys, were presented too.

Hettich UK was also involved in this year’s Clerkenwell Design Week in May 2011. Together with other showrooms in this London district, it presented products and design ideas to architects and designers. During Design Week, the Hettich showroom welcomed 200 guests, some of whom have already turned out to be promising new clients.

“Hettich UK has invested considerably in the Hettich showroom over recent years, and I intend making it a design institution that all UK furniture designers will need to visit when implementing new products in their furniture portfolio. With investments in new products set to continue into 2012, the support provided by our sales managers, who make sure their customers can use the facility to gather information whenever they need to, as well as the commitment and dedication of support staff, who ensure the displays stay in proper working order, I am sure we will be able to achieve this goal”, says Colin Patterson, Marketing Manager at Hettich UK who is assisted on location by Showroom & Event Coordinator Helena McAleer.

30

Hettich world-wide

Hettich showroom in the heart of London

31

After Hettich launched an extensive further-training programme for cabinet-makers in India back in early 2011, a new and innovative concept has been developed: a children’s story book entitled “Rochak Kahaniyan”. Intended for the children of cabinet-makers, the book is designed to build up an emotional relationship with cabinet-maker families, creating a bond that goes beyond a pure business connection. The fi rst two editions came out in April and July 2011.

A further book will be brought out every quarter. Written in Hindi, each edition will tell fi ve colourful and interwoven tales of Indian

Rochak Kahaniyan wins the hearts of cabinet-makers

In an unusual marketing campaign, Hettich in India addresses

cabinet-makers to further boost Hettich brand familiarity.

origin that are based on popular narratives or simple and timeless stories, and centred around morals and customs, traditions and beliefs. The book tells of legends, myths, fables and fairy-tales that have been passed on by word-of-mouth from one generation to the next. The main channel for distributing the book to cabinet-makers is through Hettich’s dealers.

The marketing campaign can already look back on considerable success: strong demand has meant that the print-run for the second book has been doubled, enabling every cabinet-maker to give a copy to his family.

32

Hettich world-wide

Hettich Australia opened the first over-the-counter trade centre in Australia on 27 January 2011. Following detailed market research and planning, it was the high demand for furniture fittings on the local market that prompted the South Australian team to set up a customer shop with a well-tuned range of stock.

The two-day inauguration, including some local advertising and “open days” met with a huge response in the region. Robert Dagri, State Manager for South Australia, reports that it was attended by numerous regular and new customers. The new shop will provide greater service flexibility and take Hettich even closer to the customer. From a geographical aspect, the new service will make it easier to distribute

First Hettich trade centre in Adelaide

Hettich’s new product and trade retail centre in South Australia provides direct service for

small accounts and emergency supplies for existing larger customers.

the Hettich product range as keeping stock on site will help to improve the supply service. The trade centre will lead to a far higher standard of service in Adelaide and the surrounding area. For instance, a counter sales service will complement the direct delivery service already in operation.

Counter sales will initially concentrate on a range of core products and then be extended in line with demand. Performance over the first six months has demonstrated that the concept has been well received in the greater Adelaide area. Opening the centre will add a new dimension to the range of services already being provided on a highly successful basis in South Australia and provide a good model for further trade centres in the future.

33

When Hettich France was given the opportunity to use a further storey in the building it moved to in 2010, the original showroom was enlarged and re-designed. The new showroom is divided into zones focusing on the kitchen, living-room, bedroom, bathroom and office. Geared towards

Hettich France with new showroom

Barely a year after moving to its new headquarters in Montevrain,

Hettich France excites its customers with a new showroom.

the various target groups, the various sections bring to life Hettich’s all-embracing expertise for every part of the home. The showroom additionally benefits from a conference and training room as well as an area displaying assembly and processing machines. Options for

34

Hettich world-wide

structuring shelves for DIY stores are also on show.

“We see the showroom as an important instrument for retaining and attracting customers because it provides the ideal framework for getting retailers, small manufacturing businesses and industrial customers excited about the Hettich brand”, says Jean-Luc Fuchs, Managing Director of Hettich France. As such, over 140 customers have visited the showroom since it was opened on 26 January 2011, with many of them having taken advantage of the training activities on offer. In addition to the products themselves, visitors were also impressed by the way they are presented. In the light-filled premises, each living space flows into the next, with the attention to decorative detail presenting furniture, and therefore Hettich products, in a very realistic way. “As a result, customers find it much easier to put themselves in their own customers’ shoes and we give them new selling points to boost their sales”, Jean-Luc Fuchs says.

35

+++

The official award presentation took place on 15 March 2011 at Assmann‘s Training and Exhibition Centre. Accompanying Peter Kuppen, Managing Director of the Hettich Office Branch, at the award presentation in Melle were both representatives from the internal and external sales force as well as the head of Hettich Quality Management, Michael Lehmkuhl. The presence of all the main parties from Hettich was regarded by Dirk Aßmann, managing partner, as an expression and great appreciation of the trusting business relationship that has been in existence for many decades. Furthermore, 2010 had seen a continuous improvement in the rating scores, making it possible to further

Hettich gets Assmann Supplier Award for the third timeAs part of Assmann‘s philosophy of continuous improvement, the Melle-based office-furniture manufacturer scrutinises its procurement management track record at the end of each and every business year. Alongside material management and purchasing processes, an internal project team also examines the delivery and service quality of key suppliers. After winning in 2001 and 2002, Hettich now for the third time ranks first among the 20 top suppliers for 2010.

optimize the good working relationship in all segments.

Key suppliers have been rated at Assmann since 2001. Proceeding from a standardized testing catalogue, the Purchasing, Quality Assurance, Logistics and Environment Management Departments each month record all relevant criteria, such as pricing, reject rates, delivery reliability etc. Existing certifications under ISO 9001, ISO 14001, EMAS 2 and other test certificates held are also factored into the overall result at the end of the year. In the ten years since the Supplier Award was introduced, this control mechanism has been able to improve the quality of procurement considerably.

Dirk Aßmann and Peter Kuppen at the official presentation of the Assmann Supplier Award 2010 (from left to right).

36

+++

+++

In brief

Developments in communicating and ex-changing information on the Internet are fast-paced and provide fast retrieval options that are available at any time and place. Internet platforms are ideal for anyone only wishing to obtain information online or alongside the classic media.

Hettich now uses the various possibilities offered by Facebook, Twitter and YouTube to provide everyone involved in the process of developing and producing furniture as well as retailers and interested furniture buyers with an exciting information and communication platform covering all aspects of furniture hardware.

Hettich & Social MediaHettich’s new website has been on-line since the beginning of 2011 – Hettich is now also intensifying its activities in the fi eld of social media.

Hettich uses Facebook for summarising current topics and reporting on the latest trends, new products, practical online tools, events and much more besides. Dialogue also takes place with other users. Condensed reports on all domains are additionally provided on Twitter. Interested parties will fi nd a collection of company and product videos on YouTube. Direct access to all Hettich channels is available through our website at www.hettich.com.

37

Guests visiting the new showroom during the “DesignEX” show were able to experience new exhibits providing innovative technology for various target groups. Alongside hardware solutions, furniture handles from the ProDecor collection as well as lighting also play a key part. Hettich was clearly seen to be a provider of product solutions for all parts of the home, making it an essential partner to architects and designers in particular.

New Zealand designer, and Hettich brand ambassador Mal Corboy launched the revitalised showroom and also spoke about new international trends for the kitchen and bathroom. The opening ceremony was a huge success and led to numerous and productive contacts in the Project Business segment.

New showroom in MelbourneHettich Australia’s re-styled showroom was inaugurated in April 2011.

+++

The editor of “House & Garden” magazine, Lisa Green, and Dave Angus, National Marketing Manager at Hettich Australia/New Zealand, presented the latest kitchen trends, ideas and innovations on the stand of Australian kitchen manufacturer Freedom Kitchens. An audience of over 80 visitors enjoyed an informal discussion around a number of topics, such as the Intelligent Kitchens concept for optimising kitchen planning and the question of how Hettich products can be incorporated into a kitchen for a variety of applications.

“Our participation in this event came about because we have embarked on a drive to get closer to the consumer media. Given our growing presence in this domain, we are being increasingly involved when the focus turns to trends and innovations in furniture hardware”, Dave Angus says.

Kitchen trends, ideas and innovationsThe consumer market is being opened up more and more as part of the communication strategy followed by Hettich Australia/New Zealand. Teaming up with “House & Garden” magazine as well as kitchen manufacturer Freedom Kitchens, this is why the subsidiary took part in the “30 Days of Home, Food and Wine” show in April 2011.

Dave Angus, National Marketing Manager at Hettich Australia/

New Zealand, spoke at the event about innovations and trends in

the kitchen.

38

E X H I BITION DATES

Outlook 39

Hettich Magazin

FMB Forum Maschinenbau, Bad Salzufl en, Germany; 09/11 – 11/11/2011

Mebel, Moscow, Russia; 21/11 – 25/11/2011

ZOW, Bad Salzufl en, Germany; 06/02 – 09/02/2012

Buildex, Vancouver, Canada; 08/02 – 09/02/2012

INDIAWOOD, Bangalore, India; 10/02 - 14/02/2012

Index Furniture, Bangalore, India; 24/02 – 26/02/2012

Internationale Eisenwarenmesse, Cologne, Germany; 04/03 – 07/03/2012

Aquibat, Bordeaux, France; 14/03 – 16/03/2012

Kiev Expo Furniture, Kiev, Ukraine; 14/03 – 17/03/2012

HOLZ-HANDWERK, Nuremberg, Germany; 21/03 – 24/03/2012

Furnica, Poznan, Poland; 27/03 – 30/03/2012

DesignEX, Sydney, Australia; 18/04 – 20/04/2012

Schreiner, Kloten, Switzerland; 19/04 – 21/04/2012

Euroexpofurniture/EEM, Moscow, Russia; 24/04 – 27/04/2012

Menuisier, Lausanne, Switzerland; 26/04 – 27/04/2012

KBIS, Chicago, USA; 27/04 – 29/04/2012

Kitchen & Bath, Shanghai, China; 25/05 – 28/05/2012

Publication data

Publisher

Hettich Marketing- und Vertriebs GmbH & Co. KG

Postfach 1240

32269 Kirchlengern

Germany

Editorial Offi ce

Hettich Management Service GmbH

Dr. Nina Stackelbeck

Vahrenkampstraße 12-16

32278 Kirchlengern

Germany

Layout and design

Geyer Gestaltung, Werbung und

Kommunikation GmbH, Bielefeld

All rights reserved from

the magazine copyright.

Subject to change without notice

The next issue of

will be coming out in May 2012.

Hettich Magazin

www.hettich.com

9131

070