Heuristic Analysis of Make My Trip

8/9/2019 Heuristic Analysis of Make My Trip

http://slidepdf.com/reader/full/heuristic-analysis-of-make-my-trip 1/23

Heuristic Evaluation of MakeMyTrip.comBy Vivek Anand



!"#$%&%'( *""+, -#',./0%1#2/3

• 4#5%.#2/3 #36 7'0+8'+0,

• 9%"+#& :,"%.3 #36 9%"+#& ,&,;,3'"

• <#(/+'

• <#$,&%3.

•

-/3',3'• =0#36%3. > 7'0#',.(

• ?88,""%$%&%'(

• @+382/3#&%'(





!"#$%&'()9%"+#& :,"%.3

+,,-$ ./,$'0"1&2)

?A,32/3 %" :%5,0',6 $( 'B,

+", /C $%..,0 #36 $0%.B'

#65,02",;,3' %;#.,> 'B,;/25, %" '/ C/8+" +",0 '/

#A,32/3 '/D#06" 'B,

/E,0#2/3" #36 '#"F"G

H,0, 'B, #65,02",;,3' %"

6/;%3#23. ;/0, 'B#3 'B,

C/8+",6 #82/3G

3$4&55$26"1&2)

!", /C &,"" $0%.B'

#65,02",;,3' EB/'/" #36

;/0, ,;EB#"%" /3 D,$"%',"

8/0, '#"F"

-/3',3' H,+0%"28



!"#$%&'()9%"+#& :,"%.3

+,,-$ ./,$'0"1&2)

7#;, %;#., B#" $,,3 +",6

C/0 I&#"' ;%3+', 6,#&"J #36

C/0 'B, I6/D3&/#6 ;/$%&,#EE 3/DJ ",82/3G %' 80,#'," #

5%"+#& #;$%.+%'(G

3$4&55$26"1&2)

:%K,0,3' %;#.," "B/+&6 $,

+",6 C/0 6%K,0,3' .0/+E /C

,&,;,3'"G

-/3',3' H,+0%"28





!"#$%&'()9%"+#& :,"%.3

+,,-$ ./,$'0"1&2)

M0/+E%3. /C 7'#8F,6 ;,3+

D%'B /'B,0 /'B,0 3#5%.#2/3

&%"' %" 80,#23. 8/3C+"%/3G

-/3',3' H,+0%"28



!"#$%&'()-/3',3'> =0#36%3.

+,,-$ ./,$'0"1&2)

N,0; L#F,L(N0%E D%'B

8#;,& 8#", B#" $,,3 +",6 /3

'B, D,$"%', C/0 'B, $0#36%3.$+' %' %" 3/' "%;%&#0

,5,0(DB,0,G !EE,0 8#",

D/06 L?OPLQNR*S %" 3/'

.%5%3. E0/E,0 ;,#3%3.G

3$4&55$26"1&2)

L#F,L(N0%E "B/+&6 $, +",6

%3"',#6 /C L?OPLQNR*S

-/3',3' H,+0%"28





!"#$%&'()@+382/3#&%'( > !"#$%&%'(

+,,-$ ./,$'0"1&2)

U3 8&%8F /C 6,E#0'+0, ",&,8'

6#',> %' 6/,"3V' "B/D DB%8B

",&,8' %',; %" #825,G

3$4&55$26"1&2)

=+$$&, %8/3 8#3 $, +",6 /0

"/;, 6%K,0,3' 8/&/0 '/

6%"23.+%"B 'B, 3/0;#& "'#',

/0 #825, "'#',G

-/3',3' H,+0%"28



!"#$%&'()-/3',3'

+,,-$ ./,$'0"1&2)

*3 'B, W%.B' "E,8%#& 6,#&"

",82/3 '/E B/',& 6,#&" #6 %"

;%"&,#6%3.

3$4&55$26"1&2)

%3"',#6 /C E+X3. '/E B/',&

6,#&" %3"%6, W%.B' "E,8%#&

6,#&" > %' "B/+&6 $, .0/+E,6

/+'"%6, 'B, $/YG

-/3',3' H,+0%"28



!"#$%&'()3#5%.#2/3

+,,-$ ./,$'0"1&2)

P&,;,3' E/"%2/3%3. /C "#;,

,&,;,3'" 5#0%," /3 6%K,0,3'

E#.,"

3$4&55$26"1&2)

*;E/0'#3' ,&,;,3'" E/"%2/3

"B/+&6 $, .&/$#& '/ %380,#",

Z36#$%&%'(

-/3',3' H,+0%"28

@&%.B'

=+"



!"#$%&'()4#5%.#2/3

+,,-$ ./,$'0"1&2)

U3 8&%8F /C C#0, 8#&,36#0 3,D

E#., %3',0C#8, %" 8/;E&,',&(

3$4&55$26"1&2)

!", /C &,"" $0%.B'

#65,02",;,3' EB/'/" #36

;/0, ,;EB#"%" /3 D,$"%',"

8/0, '#"F"

-/3',3' H,+0%"28



!"#$%&'()9%"+#& :,"%.3> 8/3',3'

+,,-$ ./,$'0"1&2)

*8/3 %" 3/' E0/E,0> #36 .%5%3.

3,.#25, C,,&%3. '/ 'B, +",0G

4/ W%.B' '#F, /K &%F, W%EE,6G

3$4&55$26"1&2)

*8/3 "B/+&6 $, 8/3"%"',3'

'B0/+.B/+' 'B, D,$"%',G

-/3',3' H,+0%"28



!"#$%&'()4#5%.#2/3

+,,-$ ./,$'0"1&2)

[B,3 +",0 8&%8F" /3 I",#08B

W%.B'J %'" #.#%3 #"F%3. C/0

",#08B W%.B' #" %3 E/E+E

-/3',3' H,+0%"28



!"#$%&'()9%"+#& :,"%.3

+,,-$ ./,$'0"1&2)

7E#.B,X 5%,D /3 ",#08B

0,"+&' E#.,G

3$4&55$26"1&2)

S0/E,0 .0/+E%3. /C "%;%&#0

,&,;,3'" "B/+&6 $, 6/3,

-/3',3' H,+0%"28



!"#$%&'()9%"+#& :,"%.3

+,,-$ ./,$'0"1&2)

9%"+#&&( 'B,0, %" 3/ 6%K,0,38,

$,'D,,3 E0%8,> ,#03 E/%3'"

#36 $//F $+A/3G ?&& /C 'B,;#0, "%;%&#0 %3 8/&/0

3$4&55$26"1&2)

NB,0, "B/+&6 $, 5%"+#&

6%"'0#82/3 C/0 'B, $//F

$+A/3 "%38, $//F%3. %" 'B,

E0%;, #82/3 /C 'B, D,$"%',G

-/3',3' H,+0%"28



!"#$%&'()9%"+#& :,"%.3

+,,-$ ./,$'0"1&2)

N//&2E $+$$&, C/0 \ ",#' &,]

6/," 3/' ",,; '/ $,

8/33,8',6 '/ 'B, E#028+&#0E0%8,G

-/3',3' H,+0%"28



!"#$%&'()9%"+#& :,"%.3> <#$,&%3.

+,,-$ ./,$'0"1&2)

U3 'B, 0,5%,D W%.B'

6,'#%&"> &#0., #;/+3' /C

DB%', "E#8, $,'D,,3 C0/;#36 '/ 6,"23#2/3

3$4&55$26"1&2)

[B%', "E#8, "B/+&6 $,

0,6+8,6 #36 $#&#38,6 "/

'B#' 'B, ,&,;,3'" /C "#;,

.0/+E D%&& &//F 8/33,8',6G

-/3',3' H,+0%"28





!"#$%&'()<#$,&%3.

+,,-$ ./,$'0"1&2)

4/' $#&#38,6

%3',0C#8,> 'B,0, %"

B+., DB%', "E#8, #],0',Y' Z,&6

3$4&55$26"1&2)

*3"',#6 /C E+X3. &#$,&

5,028#&&( *' 8#3 $,

#&%.3,6 B/0%1/3'#&&(G

-/3',3' H,+0%"28



!"#$%&'()<#(/+' > 9%"+#& :,"%.3

+,,-$ ./,$'0"1&2)

U3 '/E B/',& 6,"23#2/3" /3

B/;, E#., 'B,0, %" "'#0

0#23. C/0 E#028+&#0 B/',& $+''B,0, %" 3/ 0,C,0,38, &%F, /+'

/C B/D ;#3( %' %" ^ /0 _ /0 `

3$4&55$26"1&2)

*' "B/+&6 $, 5%"+#&&(

6%"E&#(,6 &%F, /+' /C ` %' %" ^

/0 _ /0 `G

-/3',3' H,+0%"28



H,+0%"28 P5#&+#2/3 /C L#F,L(N0%EG8/;=(a 9%5,F ?3#36

Documents

Heuristic Analysis of Make My Trip