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HEALTH EDUCATION, INFORMATION ANDCOMMUNICATION

Presented by

Mamata Manandhar

M Sc Nursing

Batch 2011.

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IEC

IEC means sharing information and ideas in away that is culturally sensitive and acceptable to

the community, using appropriate channels,

messages and methods.

It is therefore broader than developing health

education materials, because it includes the

process of communication and building socialnetworks for communicating informations.

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IEC

IEC is the process of providing information toindividuals in a community through the use of

communication channels in such a manner that

they are motivated to assimilate the message and

are educated to act.

Health education was the term used earlier.

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IEC

IEC is a process of working with individuals,communities and societies to develop

communication strategies to promote positive

behaviors which are appropriate to there setting.

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Contd

IEC interventions should involve the activeparticipation of the target audience and adopt

channels, methods and techniques that familiar to

their world view.

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Contd

IEC activities are developed based upon needsassessments, sound educational principles, and

periodic evaluation using a clear set of goals and

objectives.

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Aim of IEC

IEC in health programs aims to increaseawareness, change altitudes and bring about a

change in specific behaviors.

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Role of IEC

At the individual level,IEC activities can provide people with theopportunity to develop their personal knowledge,skills and confidence and to reconsider their

attitudes, beliefs and behavior.

It can increase awareness, provide information,

persuade and motivate people to changebehavior, and provide reinforcement to conformand sustain behavior change.

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Role of IEC contd

At the wider community level,IEC can encourage local organizations, decision-

maker, the media and other influencers to change

social attitudes and norms and the wider

environment which influences peoples behavior.

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Characteristics of effective IEC

Promotes actions which are realistic and practicaland feasible within the constraints faced by

individuals and communities.

Builds on ideas, concepts and practices thatpeople already possess.

Repeats and reinforces information over time,using different methods.

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Contd

Uses existing channels of communication

Attracts attention of communities

Uses clear, simple and unambiguous language.

Provides opportunities for dialogue anddiscussion

Demonstrates benefits of adopting a particularpractice.

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HEALTH EDUCATION, INFORMATION ANDCOMMUNICATION CENTER Building

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Background

In 1991 new health policy was initiated. Followingthis policy, National Health Education, information

and Communication Centre (NHEICC) was

established under the Ministry of Health and

population in 1993, with the mandate to give highpriority to information, education and

communication in the health sector.

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Contd

This centre is responsible for developing, producing anddisseminating messages to promote and support health

programs and services in an integrated manner. For this

purpose, all districts have Health education, information

and communication programs since FY 2051/52.

The Health education and communication units in the

district Health Offices works to meet the increasing

demand for health education services by implementing

IEC activities utilizing various media and methodsaccording to the needs of the local people in the district.

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Contd

Local media and languages are used in the district fordissemination health messages so that people can

understand health messages clearly in their local context.

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Goal

The goal of the National Health Education,information and Communication Centre is to

contribute to attainment of the highest level of

health of the people of the country and to

contribute and support in the achievement ofMDGs 3, 4, 5, 6 and 7; and goal and objectives of

other programs and services

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Objectives

The general objective of IEC for health is to raisethe health awareness of the people as a mean to

promote improved health status and to prevent

disease through the efforts of the people

themselves and through full utilization of availableresources.

Th ifi bj ti f th

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The specific objectives of the programsare to: Increase awareness and knowledge of the people on health

issues Increase positive attitudes towards health care

Increase healthy behavior

Increase participation of the people in the health interventionprograms at all levels of health services

Increase access to new information and technology on thehealth programs for the people

Promote environment health and hygiene

Control the tobacco and Non Communicable Diseases (NCDs)

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Strategies

Implementing IEC interventions in an effectivemanner at the national, regional, district andcommunity level

Ensuring adequate supply of IEC/BCC materialsto service outlets by using private andgovernment distribution system

Ensuring and mobilizing the participation ofcommunity, INGOs, NGOs, local bodies, socialworkers and individuals

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Strategies contd

Building institutional capacities at various levels ofinterventions through training, orientation andworkshop

Developing, producing and disseminating uniform,

accurate, appropriate and adequate messages onhealth based on the local needs and audience

Using multimedia approaches to disseminate health

information to people of community level

Emphasizing interpersonal communication in thecommunity level interventions

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Strategies contd

Establishing and strengthening coordination andco

operation with related governmental, nongovernmental

and international organization at all level

Strengthening monitoring and supervision activities at

different level of interventions Conducting research on different discipline of IEC/BCC to

determine the gaps in KAP among target audiences andgaps in KAP among service providers

Segmenting audience and developing specific messagefor specific audience group based on the research

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Strategies contd

Functioning National IEC/BCC Co

ordinationCommittee and Technical Committees in thecentral level consisting of the representativesfrom related GOs, NGOs and INGOs for providingapproval and guidance in order to disseminatinguniform, accurate, appropriate and adequatehealth messages to the people

Establishing national resource centre for propermanagement and dissemination of IEC/BCCmaterials and messages

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Strategies contd

Strengthening recording and reporting system incommunity, district and regional level HIEC

activities

Conducting advocacy at all levels throughnational and international health related events

Emphasizing for social inclusion and gender atall levels

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Major Activities

Central Level

Policy, strategy and program development

Program guideline and directive development

Health Program and short messages development,production and airing through Radio, Television andFM

Messages development and publication throughNewspaper

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Central Level activities contd

IEC materials development, production anddistribution

Program orientation to regional and district levelprogram manager and focal person in five regions

Advocacy Global Hand Washing Day, World HealthDay and World No Tobacco Day Celebration

Coordination

Technical committees meetings

Capacity building on health communication

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Central Level activities contd

Conduction of health communication researches

Supervision, Monitoring and evaluation of health

communication program

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Regional Level

Radio program airing from regional Radio Nepal

Supervision and Monitoring of IEC activities

Orientation to journalist and stakeholders onhealth

Sensitization program for prevention and controlof epidemics

Distribution of IEC materials from Regionalmedical store

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District Level

Strengthen district IEC corner by supportingelectronic equipments

Sensitization program for prevention and control

of epidemics

Production of need based IEC materials

Distribution of IEC materials in health facilities

Production and airing of health radio programsand messages through local FM radio

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District Level contd

Exhibition to promote health services & program

Community health promotion campaign

Community interaction program for health service

promotion

Publication of health messages in print media

Essential health education program in school

Sensitization program against gender based violence

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District Level contd

Orientation on health issues to media persons

Orientation to health & sociology teacher on

health issues

Orientation to journalist and healthcommunicators on health

IEC program on anti tobacco and non

communicable diseases

Sensitization program on environment &

Occupational health

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District Level contd

Conduct IEC corner in each health facilities

Encourage FCHVs to promote health education

Supervision and Monitoring of IEC activities

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New Initiatives

Tobacco Product Control and Regulatory Act2011

Licensing of Pictures from Thailand, Singapore

and EU

Awareness and Actions on Smoking Ban in

Public Places Sticker, Poster, Hoarding Board

Tobacco Product Pictorial Health Warning on

Tobacco Product's Packets and Packaging

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School Based Hand Washing with Soap andWater

Climate Change and Health Activities in supportfrom Ministry of Environment School and

Community orientation, Awareness Kit, Radio andTV Messages

Development and distribution of set of Booklet s(eight booklets in a set) for Adolescents

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Analysis of Achievement

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Analysis of Achievement

NDHS 2011 preliminary report shows decrease in TFR, IMR,CBR and MMR.

The report also shows reduction in prevalence of anaemiaamong pregnant women and children.

Knowledge of informants about HIV/AIDS has been foundincreased.

Utilization rate of available health services has been increasedaccording to the report.

There is correlation with the health indicators of NDHS 2011 andimpact of health education, information and communicationprogram.

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Problems/Constraints

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Problems/Constraints

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