High level overview - a focus on:•Tighter integration with other departments•Online traffic•Online developments•Tools•Getting our online strategy right

Irish Farmers Journal

Eurofarm – Vienna 09

Print favourable for the foreseeable future

Average Monthly Online Statistics:

53,522 Visits

270,113 Page views

36,059 Absolute Unique Visitors

1,447 Visits per day

Print advertising rates 09

Online advertising packages 09

Farmers Journal Redesign

Web 2.0 Redesign

Farming forum

Tools and calculators

Online booking facilities

Popular interviews

Voice personals

Embedded video

Online advertising

News updates

Ability to comment

New Farmers Journal online store -

Strong uptake by farming community

•New e-commerce store, complete with stock control and payment system. Store sells hats, scarves, mugs, DVD, jackets and books

Search engine optimisation – Google.ie

Farming classifieds | Farm classifieds – Page 1

Farming news – Page 1

Farming tools – Page 1

Farming calculators – Page 1

Farming equipment – Page 1

Farm equipment – Page 1

Farm machinery – Page 1

Farming machinery– Page 1

How can we use multiple domains to boost ranking?

The focus going forward:

- Online Classifieds

Protect the paper first – ad must be booked through paper

- Complete removal of external costs

- Maintaining and driving our complementary content

- Tighter integration with editorial

•More tools and calculators

New business models for media require entirely new exchanges of value.

PRINT for the foreseeable future to be used as the main distribution channel for getting the message to our core group of readers.

Our Online Strategy – now built into mission statement