Higher Education Catalogue 2015 - Pearsondl.pearson.co.jp/2015-hed-catalog.pdf · 4 i higher education catalogue 2015 ... and get students thinking about the chapter content in the

Higher EducationCatalogue 2015

cover.indd 1 6/2/15 9:37 AM

Contents

AnAtomy & Physiology 3

Accounting 5

generAl Business 9

cis 12

mis 14

economics 18

FinAnce 27

mArketing 31

mAnAgement 36

Decision science 47

mAthemAtics & stAtistics 52

comPuter science 58

engineering 68 Biology & microBiology 72

chemistry 75

Physics 78

higher education catalogue 2015 i 3

AnAtomy &

Physiology

4 i higher education catalogue 2015

AnAtomy & Physiology

Fundamentals of Anatomy & Physiology, Global Edition (10th Edition)Frederic H. Martini, Judi L. Nath, Edwin F. Bartholomew 9781292057217Pub Date: 9/4/141272 pagesPaperback22.9 cm W | 27.4 cm H | 4.1 cm T | 2.4 kg Wt

Summary: Fundamentals of Anatomy & Physiology helps students succeed in the challenging A&P course with an easy-to-understand narrative, precise visuals, and steadfast accuracy. Every chapter of the Tenth Edition includes one- and two-page Spotlight Figures that seamlessly integrate text and visuals to guide students through complex topics and processes. These highly visual presentations incorporate, for select topics, the “visual approach” that the same author team created in their Visual Anatomy & Physiology book. New Clinical Cases open every chapter and get students thinking about the chapter content in the context of a personal compelling patient story.

Were you looking for the book with access to MasteringA&P? This product is the book alone, and does NOT come with access to MasteringA&P. Buy Fundamentals of Anatomy & Physiology with MasteringA&P access card 10e (ISBN 9781292057606) if you need access to Mastering as well.

Human Physiology: An Integrated Approach,Global Edition (7th Edition)Dee Unglaub Silverthorn9781292094939Pub Date: 6/9/15960 pagesPaperback22.9 cm W | 27.6 cm H

Essentials of Human Anatomy & Physiology, Global Edition (11th Edition)Elaine N. Marieb9781292057200Pub Date: 7/31/14656 pagesPaperback21.7 cm W | 27.4 cm H | 2.1 cm T | 1.2 kg Wt

Summary: Now in its Eleventh Edition, the best-selling Essentials of Human Anatomy and Physiology continues to set the standard for one-semester A&P texts. The book continues to offer just the right balance of anatomy, physiology, and clinical coverage to make the content complete, but not overwhelming. New clinical photos in the Homeostatic Imbalance feature help students visualize diseases and disorders, and new integrated Concept Links help students make connections across topics and body systems. A new, more modern design makes the book more accessible than ever, and new specific references to MasteringA&P direct students to study tools and resources that reinforce their understanding of chapter concepts.

Does NOT come with access to MasteringA&P. Buy Essentials of Human Anatomy and Physiology with MasteringA&P access card 11e (ISBN 9781292057590) if you need access to Mastering as well.

NEW

Summary: Human Physiology: An Integrated Approach broke ground with its thorough coverage of molecular physiology seamlessly integrated into a traditional homeostasis-based systems approach. The early chapters to provide the best foundation for the course and new art features that streamline review and essential topics so that students can access them more easily on an as-needed basis. Recognized as an extraordinary educator and active learning enthusiast, Dr. Silverthorn incorporates time-tested classroom techniques throughout the book and presents thorough, up-to-date coverage of new scientific discoveries, biotechnology techniques, and treatments of disorders.


Accounting


Accounting

Beams: Advanced Accounting, Global Edition (12th Edition)Floyd A. Beams, Joseph H. Anthony, Bruce Bettinghaus, Kenneth Smith 9781292059341Pub Date: 9/18/14832 pagesPaperback21.4 cm W | 27.6 cm H | 2.8 cm T | 1.4 kg Wt

Summary: For undergraduate and graduate courses in advanced accounting.

Advanced Accounting, Twelfth Edition is an in-depth guide to accounting that reflects the most up-to-date business developments. This comprehensive textbook addresses practical financial reporting problems while reflecting recent business developments and changes in accounting standards. This edition aligns with the Financial Accounting Standards Board Accounting Standards Codification.

Auditing and Assurance Services, Global Edition (15th Edition)Alvin A Arens, Randal J Elder, Mark S Beasley9780273790006Pub Date: 4/25/13864 pagesMixed Media Product21.5 cm W | 27.4 cm H | 3.1 cm T | 1.7 kg Wt

Summary: For the core auditing course for accounting majors.

This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.

An integrated and current approach to auditing.

Auditing and Assurance Services: An Integrated Approach presents an integrated concepts approach that shows students the auditing process from start to finish. This text prepares students for real-world audit decision making by using illustrative examples of key audit decisions, with an emphasis on audit planning, risk assessment processes and collecting and evaluating evidence in response to risks.

Accounting Information Systems, Global Edition(13th Edition)Marshall B Romney, Paul J Steinbart9781292060521Pub Date: 8/7/14744 pagesPaperback21.6 cm W | 27.4 cm H | 2.4 cm T | 1.4 kg Wt

Summary: For undergraduate and graduate courses in AIS.

The market-leading text with the most comprehensive, flexible coverage of AIS available.

This market-leading text delivers the most comprehensive and flexible coverage of the our major approaches to teaching AIS, while allowing instructors the flexibility to reorder chapters and focus the material to suit their individual course needs. This new edition has been updated to cover all of the most recent developments in AIS and to show AIS has changed the roles of an accountant.

Financial Accounting: GlobalEdition : International Financial Reporting Standards (9th Edition)Walter T Harrison, Charles Horngren, Bill Thomas, Themin Suwardy9780273777809Pub Date: 4/18/13888 pagesPaperback21.6 cm W | 27.5 cm H | 2.8 cm T | 1.5 kg Wt

Summary: Financial Accounting helps students “nail” the accounting cycle up front in order to increase success and retention later on. The concepts and mechanics students learn in the critical ‘accounting cycle’ chapters are used consistently and repetitively–and with clear-cut details and explanations–throughout the remainder of the text, minimizing confusion. Financial Accounting 9e Global Edition has been fully adapted to include International Financial Reporting Standards throughout, and to include examples of IFRS-compliant companies. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.

Does NOT come with access to MyAccountingLab. Buy Financial Accounting with MyAccountingLab access card (ISBN 9780273777922) if you need access to the MyAccountingLab as well.

NEW


Accounting

Financial Accounting Theory (7th Edition)William R. Scott9780132984669Pub Date: 3/20/2014624 pages

Financial Accounting and Reporting (17th Edition)Barry Elliott, Jamie Elliott9781292080505 Pub Date: 5/1/15888 pagesPaperback18.9 cm W | 24.6 cm H

Managerial Accounting, Global Edition (4th Edition)Karen W. Braun, Wendy M Tietz9781292059426Pub Date: 6/26/14960 pagesPaperback21.6 cm W | 27.5 cm H | 3.1 cm T | 1.8 kg Wt

Summary: For courses in Introduction to Management Accounting.

This text helps students make the connection between managerial accounting concepts and the businesses they deal with every day through strong coverage and effective practice. By presenting actual accounting decisions made in companies like Target and J. Crew, the text’s precise coverage of the core concepts engages students in the learning process.

MyAccountingLab for Managerial Accounting is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators with a dynamic set of tools for gauging individual and class progress.

Accountability, Social Responsibility and Sustainability: Accounting for Society and the Environment (1st edition)Rob Gray, Carol Adams, Dave Owen9780273681380Pub Date: 1/14/14360 pagesPaperback18.9 cm W | 24.2 cm H | 1.8 cm T | 658 g Wt

Summary: Accountability, Social Responsibility and Sustainability addresses the broad and complicated interactions between organisational life, civil society, markets, inequality and environmental degradation through the lenses of accounting, accountability, responsibility and sustainability. Placing the way in which organisations are controlled and the metrics by which they are run at the heart of the analysis, this text also explores how this system opposes the very concerns of societal well-being and environmental stewardship that form the basis of civilised society.

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Summary: Written in a friendly style with clear explanations, Financial Accounting Theory provides a thorough presentation of financial accounting theories.

This new edition continues to include considerable coverage of accounting standards oriented to IASB standards as well as major U.S. accounting standards. While the text discussion concentrates on relating standards to the theoretical framework of the book, the coverage provides students with exposure to the contents of the standards themselves.

Summary: This market-leading text provides a comprehensive overview of financial accounting and reporting. It offers a balance of theoretical and conceptual coverage with up-to-date practical application of current international standards. There is an emphasis on both being able to prepare and also to critically discuss IFRS compliant financial statements.

With both theoretical and practical coverage, including worked examples throughout the text, the authors provide essential knowledge for advancing in your studies and career.


Accounting

Management Accounting for Decision Makers(8th edition)Peter Atrill, Eddie McLaney9781292072432 Pub Date: 2/26/15584 pagesPaperback19.5 cm W | 26.5 cm H

Summary: It has never been more important for businesses to operatewithin a framework of strategic planning and decision making.

This popular text teaches you how to make the best choicesin managerial and other business roles.

Cost Accounting, Global Edition (15th Edition)Madhav Rajan, Srikant M. Datar, Charles T. Horngren9781292018225Pub Date: 7/24/14960 pagesPaperback21.6 cm W | 27.6 cm H | 2.9 cm T | 1.7 kg Wt

Summary: For undergraduate and MBA Cost or Management Accounting courses.

The text that defined the cost accounting market.

Horngren’s Cost Accounting, defined the cost accounting market and continues to innovate today by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasizes the basic theme of “different costs for different purposes,” and reaches beyond cost accounting procedures to consider concepts, analyses, and management. This edition incorporates the latest research and most up-to-date thinking into all relevant chapters and more MyAccountingLab® coverage! MyAccountingLab is web-based tutorial and assessment software for accounting that not only gives students more “I Get It” moments, but gives instructors the flexibility to make technology an integral part of their course, or a supplementary resource for students.

Management and Cost Accounting (6th Edition)Alnoor Bhimani, Charles T. Horngren, Srikant M. Datar, Madhav Rajan9781292063461Pub Date: 4/8/15888 pagesPaperback19.5 cm W | 26.5 cm H

Summary: This popular text offers clear and comprehensive coverage of management and cost accounting for students and professionals. Management and Cost Accounting is the European adaptation of Horngren, Datar and Rajan’s leading US text, Cost Accounting: A Managerial Emphasis. The content has been significantly revised to reflect management accounting syllabuses across Europe. Rich in examples and real-life applications, Management and Cost Accounting brings technical and theoretical concepts to life. The international focus of the text is supported by a wealth of case studies featuring companies from around the world, and all coverage is fully updated in line with recent research.

Introduction to Management Accounting Global Edition (16th Edition)Charles T. Horngren, Gary L. William O. Stratton, Dave Burgstahler, Jeff O. Schatzberg9780273790013Pub Date: 2/28/13864 pagesPaperback21.7 cm W | 27.6 cm H | 2.7 cm T | 1.6 kg Wt

Summary: For MBA-level managerial accounting courses.


An essential tool for understanding how to make effective economic decisions.

In today’s troubled economy, it’s important to show students how managerial decisions can affect business costs. Introduction to Management Accounting helps to enhance students’ ability to make effective economic decisions by encouraging them to understand the inner-workings of the concepts, rather than solely focusing on technique memorization. Overall, this text describes both theory and common practices in a way that will help students produce information that’s useful in day-to-day decision-making.


generAl Business


generAl Business

Business Essentials, Global Edition (10th edition)Ronald Ebert, Ricky Griffin9781292016900Pub Date: 5/8/14704 pagesPaperback21.6 cm W | 27.4 cm H | 2.4 cm T | 1.3 kg Wt

Summary: For Introduction to Business Courses.

Business Essentials continues to provide a solid foundation of the essential topics that first-semester business students need to understand. Its focus on practical skills, knowledge of the basics, and important developments in business makes for a brief book, but a rich experience.

The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business—and a need for a change in the Introduction to Business course and text. This text captures the widespread significance of these developments and presents their implications on businesses today.

Better Business (4th Edition)Michael R. Solomon, Mary Anne Poatsy, Kendall Martin9780133920581Pub Date: 1/6/15600 pagesPaperback21.6 cm W | 27.6 cm H

Summary: A better way to learn business.

Better Business offers the business content students need, but in a better way. By presenting the material in a stimulating Q&A format, Better Business encourages students to come to class prepared to have better conversations and a truly engaging classroom experience. One of the most significant shifts in the business environment since the first edition of Better Business is the explosive growth of social media in all parts of business. The Fourth Edition of Better Business continues to feature social media strategies and technologies in over 85% of its chapters, as well as significant updates to the technology chapter.

Business Communication Today (13th Edition)Courtland L. Bovee, John V. Thill9780133867558Pub Date: 1/28/2015672 pages21.6 cm W | 27.6 cm H

Summary: CourseSmart eTextbooks are a creative digital solution that offers the freedom and convenience of online, offline, and mobile access using a single platform. With a CourseSmart eTextbook, students can:• search the text• make notes online• print out reading assignments that incorporate lecture notes• bookmark important passages for later review• save money.

As an alternative to purchasing the print textbook, students can subscribe to the same content online for a significant discount off the suggested list price of the print text.

Business in Action, Global Edition (11th edition)Michael A. Palladino, Charlotte A. Spencer, Michael R. Cummings, William S. Klug9781292077260Pub Date: 6/11/15912 pagesPaperback21.6 cm W | 27.6 cm H

Summary: For all introductory genetics courses. Concepts of Genetics, Eleventh Edition emphasizes the fundamental ideas of genetics, while exploring modern techniques and applications of genetic analysis. The best-selling text has a strong problem-solving approach, and this edition has been extensively updated with relevant, cutting-edge coverage of emerging topics in genetics. (MasteringGenetics is not included.)

NEW


generAl Business

Excellence in Business Communication, GlobalEdition (11th Edition)John V. Thill, Courtland L. Bovee9781292060705Pub Date: 6/5/14672 pagesPaperback21.5 cm W | 27.5 cm H | 2.3 cm T | 1.2 kg Wt

Business Communication Essentials, Global (7th Edition)EditionCourtland L. Bovee, John V. Thill9781292093260Pub Date: 6/1/15528 pagesPaperback21.6 cm W | 27.6 cm

Summary: Directed primarily toward undergraduate business college/university majors, this text also provides practical content to current and aspiring industry professionals.

Only Bovée/Thill texts thoroughly address the new-media skills that employees are expected to have in today’s business environment. Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills.

NEW

Summary: For undergraduate business communication courses.

Learn Business Communication Skills by Example

Students need to have excellent, effective, and practical business communication skills in order to succeed in today’s business world. Excellence in Business Communication delivers an abundance of the most realistic model documents and tools, helping students learn business communication skills by example.

Technology, globalization, and other forces have dramatically changed the practice of business communication in recent years. The Eleventh Edition offers in-depth coverage of new and emerging media skills and concepts, as well as chapter-opening vignettes, figures, and communication cases that expose students to professional use of social media and other new technologies.


cis


cis

Technology In Action Complete (12th Edition)Alan Evans, Kendall Martin, Mary Anne Poatsy9780133949568Pub Date: 1/23/15632 pagesPaperback21.6 cm W | 27.6 cm H

Summary: Explore, discover, and experience technology with the immersive and adaptive Technology in Action – the book that uses technology to teach technology! Technology in Action is a learning system that pushes the envelope of what is possible in technology, and what is helpful in teaching. It is a system that fits the way students are learning today.


mis


mis

Essentials of MIS, Global Edition (11th Edition)Jane P. Laudon, Kenneth C. Laudon9781292019574Pub Date: 5/8/14504 pagesPaperback21.6 cm W | 27.3 cm H | 1.6 cm T | 1 kg Wt

Information Systems Today: Managing in a Digital World (7th Edition)Joseph Valacich, Christoph Schneider9780133940305Pub Date: 12/30/14528 pagesPaperback21.6 cm W | 27.6 cm H

Introduction to Information Systems, Global Edition (11th Edition)Patricia Wallace9781292071107Pub Date: 8/14/14448 pagesPaperback21.6 cm W | 27.5 cm H | 1.7 cm T | 959 g Wt

Summary: A fresh, contemporary, active introduction to information systems

Introduction to Information Systems provides invaluable help for learning the knowledge and skills related to information systems. In it, students see clearly what information systems are all about and why they are so fundamental to business and society.for more information.

Management Information Systems, Global Edition (14th Edition)Kenneth C. Laudon, Jane P. Laudon9781292094007Pub Date: 4/17/15672 pagesPaperback21.6 cm W | 27.6 cm H

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Summary: For undergraduate and graduate MIS courses.

An in-depth look at how today’s businesses use information technologies. Many businesses look for candidates who know how to use information systems, making a general understanding of information systems an asset to any business student.

Laudon and Laudon continue to define the MIS course for all business majors by emphasizing how business objectives shape the application of new information systems and technologies.

Summary: In a modern world constantly reshaped by new forms of transformational information systems, familiarizing students with management information systems has never been so important. Information Systems Today: Managing in a Digital World make this challenging material both easy-to-understand and applicable to future careers.

With a focus on providing a rigorous foundation that’s relevant and aligned to the latest trends, the Seventh Edition explores how the rise of mobile, social media, the Internet of Things, cloud computing, and Big Data affect the future of information systems. Written for a diverse audience, Information Systems Today frequently invokes real-world examples to illustrate key concepts and help students retain valuable insights.

NEW

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Summary: Directed primarily toward undergraduate CIS/MIS college/university majors, this text also provides practical content to current and aspiring industry professionals.

Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision making in an exciting and interactive manner.


mis

Digital Business and E-Commerce Management (6th Edition)Dave Chaffey9780273786542Pub Date: 8/29/14712 pagesPaperback19.5 cm W | 26.5 cm H | 2.7 cm T | 1.3 kg Wt

Summary: This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.

Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

Systems Analysis and Design, Global Edition (9th Edition)Kenneth Kendall, Julie Kendall9780273787105Pub Date: 3/28/13552 pagesPaperback21.6 cm W | 26.9 cm H | 2 cm T | 1 kg Wt

Summary: For undergraduate systems analysis and design courses. Kendall and Kendall’s Systems Analysis and Design, 9e, is a human-centered book that concisely presents the latest systems development methods, tools, and techniques to students in an engaging and easy-to-understand manner.


Essentials of Systems Analysis and Design, Global Edition (6th Edition)Joseph S. Valacich, Joey F. George, Jeff Hoffer9781292076614Pub Date: 1/29/15456 pagesPaperback21.6 cm W | 27.6 cm H | 1.5 cm T | 818 g Wt

Summary: For courses in Systems Analysis and Design.

A clear presentation of information, organized around the systems development life cycle model.

This briefer version of the authors’ highly successful Modern System Analysis and Design is a clear presentation of information, organized around the systems development life cycle model. Designed for courses needing a streamlined approach to the material due to course duration, lab assignments, or special projects, it emphasizes current changes in systems analysis and design, and shows the concepts in action through illustrative fictional cases.

Modern Systems Analysis and Design, Global Edition (7th Edition)Jeffrey A. Hoffer, Joey George, Joe Valacich9780273787099Pub Date: 3/28/13552 pagesPaperback21.7 cm W | 27.4 cm H | 2.1 cm T | 1.2 kg Wt

Summary: For undergraduate and graduate systems analysis and design courses. Modern Systems Analysis and Design uses a practical, rather than technical, approach to help students learn the methods and principles of systems development. This text covers the concepts, skills, methodologies, techniques, tools, and perspectives essential for systems analysts to successfully develop information systems. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.

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mis

Business Intelligence and Analytics: Systems for Decision Support, Global Edition (10th Edition)Efraim Turban, Ramesh Sharda, Dursun Delen9781292009209Pub Date: 3/27/14688 pagesPaperback20.3 cm W | 25.4 cm H | 3.1 cm T | 1.3 kg Wt

E-Commerce 2015, Global Edition (11th Edition)Kenneth Laudon, Carol Traver9781292076317Pub Date: 2/27/15912 pagesPaperback20.3 cm W | 25.4 cm H

Corporate Computer Security, Global Edition (4th edition)Randall J. Boyle, Raymond R. Panko9781292060453Pub Date: 8/7/14672 pagesPaperback17.9 cm W | 23.2 cm H | 2.2 cm T | 812 g Wt

Summary: For introductory courses in IT Security.

A strong business focus through a solid technical presentation of security tools.

Corporate Computer Security provides a strong business focus along with a solid technical understanding of security tools. This text gives students the IT security skills they need for the workplace.

This edition is more business focused and contains additional hands-on projects, coverage of wireless and data security, and case studies.

This program will provide a better teaching and learning experience–for you and your students. Here’s how:

• Encourage Students to Apply Concepts: Each chapter now contains new hands-on projects that use contemporary software.

Summary: Appropriate for all courses in Decision Support Systems (DSS), computerized decision making tools, and management support systems.

Decision Support and Business Intelligence Systems 10e provides the only comprehensive, up-to-date guide to today’s revolutionary management support system technologies, and showcases how they can be used for better decision-making.

The 10th edition focuses on Business Intelligence (BI) and analytics for enterprise decision support in a more streamlined book. In addition to traditional decision support applications, this edition expands the reader’s understanding of the various types of analytics by providing examples, products, services, and exercises by discussing Web-related issues throughout the text.

Summary: E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline.

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.


economics


economics

Foundations of Economics, Global Edition (7th Edition)Robin Bade, Michael Parkin9781292018362Pub Date: 10/31/14984 pagesPaperback21.7 cm W | 27.6 cm H | 3.2 cm T | 1.9 kg Wt

Principles of Economics, Global Edition (11th Edition)Karl E. Case, Ray C. Fair, Sharon Oster9780273789994Pub Date: 11/7/13816 pagesPaperback21.8 cm W | 27.5 cm H | 2.6 cm T | 1.5 kg Wt

Economics: Global Edition (5th Edition)Glenn P. Hubbard, Anthony P. O’Brien9781292060118Pub Date: 8/27/141128 pagesPaperback21.5 cm W | 27.5 cm H | 3.5 cm T | 2 kg Wt

Summary: For two-semester Principles of Economics courses at universities.

Reveal the relevance of economics through real-world business examples.

One of the challenges of teaching Principles of Economics is fostering interest in concepts that may not seem applicable to students’ lives. Economics, Fifth Edition makes economics relevant by demonstrating how real businesses use economics to make decisions every day. Regardless of their future career path–opening an art studio, trading on Wall Street, or bartending at the local pub–students will benefit from understanding the economic forces behind their work.

Economics, Global Edition (1st Edition)Daron Acemoglu, David Laibson, John List9781292079202Pub Date: 3/10/15840 pagesPaperback21.6 cm W | 27.6 cm H

Summary: Acemoglu, Laibson, List: An evidence-based approach to economics.

Throughout Economics, authors Daron Acemoglu, David Laibson, and John List use real economic questions and data to help students learn about the world around them.

Taking a fresh approach, the authors use the themes of optimization, equilibrium and empiricism to illustrate the power of simple economic ideas, and their ability to explain, predict, and improve what happens in the world. Each chapter begins with an empirical question that is later answered using data in the Evidence-Based Economics feature. As a result of the text’s practical emphasis, students will learn to apply economic principles to guide the decisions they make in their own lives.

Summary: For two-semester Principles of Economics courses at two- and four-year colleges and universities.

A practice-oriented learning system that breaks the traditional textbook mold.

To help students focus on the most important concepts—and effectively practice application of those concepts—Foundations of Economics is structured around a Checklist/Checkpoint system. The result is a patient, confidence-building program that prepares students to use economics in their everyday lives, regardless of what their future career will be.

Summary: This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.

Reviewers tell us that Case/Fair/Oster is one of the all-time bestselling POE texts because they trust it to be clear, thorough and complete. Case/Fair/Oster readers also come away with a basic understanding of how market economies function, an appreciation for the things they do well, and a sense of things they do poorly. Readers begin to learn the art and science of economic thinking and begin to look at some policy and even personal decisions in a different way.

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economics

Macroeconomics, Global Edition (1st Edition)Daron Acemoglu, David Laibson, John List9781292080635Pub Date: 4/10/15432 pagesPaperback21.6 cm W | 27.6 cm H

Foundations of Macroeconomics, GlobalEdition (7th Edition)Robin Bade, Michael Parkin9781292018379Pub Date: 10/30/14576 pagesPaperback21.6 cm W | 27.6 cm H | 2 cm T | 1.1 kg Wt

Principles of Macroeconomics, Global Edition (11th Edition)Karl E. Case, Ray C Fair, Sharon Oster9780273790020Pub Date: 11/7/13480 pagesPaperback21.7 cm W | 27.6 cm H | 1.9 cm T | 1.1 kg Wt

Summary: For the one semester Principles of Macroeconomics course.


Reviewers tell us that Case/Fair is one of the all-time bestselling POE texts because they trust it to be clear, thorough, and complete.

Economics, Global Edition(12th Edition)Michael Parkin9781292094502Pub Date: 6/22/15888 pagesPaperback21.6 cm W | 27.6 cm H

Summary: For courses in Principles of Macroeconomics.

Acemoglu, Laibson, List: An evidence-based approach to economics.

Throughout Macroeconomics, authors Daron Acemoglu, David Laibson, and John List use real economic questions and data to help students learn about the world around them. Taking a fresh approach, the authors use the themes of optimization, equilibrium and empiricism to illustrate the power of simple economic ideas, and their ability to explain, predict, and improve what happens in the world. Each chapter begins with an empirical question that is later answered using data in the Evidence-Based Economics feature. As a result of the text’s practical emphasis, students will learn to apply economic principles to guide the decisions they make in their own lives.

Summary: For Principles of Macroeconomics courses.


To help students focus on the most important concepts—and effectively practice application of those concepts—Foundations of Macroeconomics is structured around a Checklist/Checkpoint system. The result is a patient, confidence-building program that prepares students to use economics in their everyday lives, regardless of what their future career will be.

NEW

NEW

Summary: Thoroughly updated, stripped of technical detail where possible, extensively illustrated with well-chosen photographs, enlivened with new applications features that focus on issues at play in today’s world, responsive to the suggestions of reviewers and users.

Parkin brings critical issues to the forefront. Each chapter begins with one of today’s key issues, and additional issues appear throughout the chapter to show the real-world applications of the theory being discussed. When the chapter concludes, students “read between the lines” to think critically about a news article relating to the issue, demonstrating how thinking like an economist can bring a clearer perspective to and deeper understanding of today’s events. Students will begin to think about issues the way real economists do and learn how to explore difficult policy problems and make more informed decisions in their own economic lives


economics

Foundations of Economics, Global Edition (12th Edition)Robin Bade, Michael Parkin9781292018362Pub Date: 10/31/14984 pagesPaperback21.7 cm W | 27.6 cm H | 3.2 cm T | 1.9 kg Wt

Microeconomics, Global Edition (12th Edition)Michael Parkin9781292094632Pub Date: 6/22/15552 pagesPaperback21.6 cm W | 27.6 cm H

Microeconomics, Global Edition (1st Edition)Daron Acemoglu, David Laibson, John List9781292079578Pub Date: 4/14/15504 pagesPaperback21.6 cm W | 27.6 cm H

Summary: For courses in Principles of Microeconomics.

An evidence-based approach to economics.Throughout Microeconomics, authors Daron Acemoglu, David Laibson, and John List use real economic questions and data to help students learn about the world around them.

Taking a fresh approach, the authors use the themes of optimization, equilibrium and empiricism to illustrate the power of simple economic ideas, and their ability to explain, predict, and improve what happens in the world. Each chapter begins with an empirical question that is later answered using data in the Evidence-Based Economics feature. As a result of the text’s practical emphasis, students will learn to apply economic principles to guide the decisions they make in their own lives.

Macroeconomics, Global Edition (5th Edition)R. Glenn Hubbard, Anthony P. O’Brien9781292059440Pub Date: 9/3/14744 pagesPaperback21.8 cm W | 27.5 cm H | 2.4 cm T | 1.3 kg Wt

Summary: For Principles of Macroeconomics courses at two- and four-year colleges and universities.


One of the challenges of teaching Principles of Macroeconomics is fostering interest in concepts that may not seem applicable to students’ lives. Macroeconomics, Fifth Edition makes economics relevant by demonstrating how real businesses use economics to make decisions every day. Regardless of their future career path—opening an art studio, trading on Wall Street, or bartending at the local pub—students will benefit from understanding the economic forces behind their work.

Summary: For two-semester Principles of Economics courses at two- and four-year colleges and universities. A practice-oriented learning system that breaks the traditional textbook mold. To help students focus on the most important concepts—and effectively practice application of those concepts—Foundations of Economics is structured around a Checklist/Checkpoint system. The result is a patient, confidence-building program that prepares students to use economics in their everyday lives, regardless of what their future career will be.

Summary: For the principle of microeconomics course. This book is also suitable for all readers interested in economics. Thoroughly updated, stripped of technical detail where possible, extensively illustrated with well-chosen photographs, enlivened with new applications features that focus on issues at play in today’s world, responsive to the suggestions of reviewers and users, and seamlessly integrated with MyEconLab.

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economics

Principles of Microeconomics, Global Edition (11th Edition)Karl E. Case, Ray C. Fair, Sharon Oster9780273790044Pub Date: 11/7/13504 pagesPaperback21.6 cm W | 27.5 cm H | 1.6 cm T | 950 g Wt

Microeconomics, Global Edition (5th Edition)Glenn P. Hubbard, Anthony P. O’Brien9781292059457Pub Date: 9/1/14672 pagesPaperback21.8 cm W | 27.6 cm H | 2.2 cm T | 1.2 kg Wt

Foundations of Microeconomics, Global Edition (7th Edition)Robin Bade, Michael Parkin9781292018386Pub Date: 10/30/14600 pagesPaperback21.7 cm W | 27.6 cm H | 2.6 cm T | 1.5 kg Wt

Summary: For the one semester principles of microeconomics course.

Reviewers tell us that Case/Fair/Oster is one of the all-time bestselling POE texts because they trust it to be clear, thorough and complete. Case/Fair/Oster readers also come away with a basic understanding of how market economies function, an appreciation for the things they do well, and a sense of things they do poorly. Readers begin to learn the art and science of economic thinking and begin to look at some policy and even personal decisions in a different way.


Summary: For Principles of Microeconomics courses at two- and four-year colleges and universities.


One of the challenges of teaching Principles of Microeconomics is fostering interest in concepts that may not seem applicable to students’ lives. Microeconomics, Fifth Edition makes economics relevant by demonstrating how real businesses use economics to make decisions every day. Regardless of their future career path—opening an art studio, trading on Wall Street, or bartending at the local pub—students will benefit from understanding the economic forces behind their work.

Summary: For Principles of Microeconomics courses at two- and four-year colleges and universities.


To help students focus on the most important concepts–and effectively practice application of those concepts–Foundations of Microeconomics is structured around a Checklist/Checkpoint system. The result is a patient, confidence-building program that prepares students to use economics in their everyday lives, regardless of what their future career will be.

Statistics for Economics, Accounting and Business Studies (6th Edition)Michael Barrow9780273764328Pub Date: 2/19/13504 pagesPaperback19 cm W | 24.4 cm H | 2.6 cm T | 950 g Wt

Summary: Do you need to brush up on your statistical skills to truly excel in your economics or business course? If you want to increase your confidence in statistics then this is the perfect book for you. The 6th edition of Statistics for Economics, Accounting and Business Studies continues to present a user-friendly and concise introduction to a variety of statistical tools and techniques. Throughout the text, the author demonstrates how and why these techniques can be used to solve real-life problems, highlighting common mistakes and assuming no prior knowledge of the subject. Does NOT come with access to MyMathLab Global. Buy Statistics for Economics, Accounting and Business Studies with MyMathLab Global access card, 6/e (ISBN 9780273788508) if you need access to the MyMathLab Global as well.


economics

Essentials of Economics, Global Edition (4th Edition)R. Glenn Hubbard, Anthony P O’Brien9781292059433Pub Date: 9/22/14744 pagesPaperback21.6 cm W | 27.6 cm H | 2.9 cm T | 1.8 kg Wt

Macroeconomics, Global Edition (8th Edition)Andrew Abel, Ben Bernanke, Dean Croushore9780273792307Pub Date: 4/25/13672 pagesPaperback20.3 cm W | 25.4 cm H | 2.1 cm T | 1 kg Wt

Macroeconomics, International Edition (2nd Edition)R. Glenn Hubbard, Anthony P. O’Brien, Matthew P. Rafferty 9781292001302Pub Date: 3/21/13672 pagesPaperback20.3 cm W | 24.7 cm H | 2.2 cm T | 1.1 kg Wt

Summary: Make the link between theory and real-world easier for students with the most up-to-date Intermediate Macroeconomics text on the market today! Rafferty’s text presents Intermediate Macroeconomics in the context of contemporary events, policy, and business with an integrated explanation of today’s financial crisis. Student and instructor feedback tells us that Hubbard, O’Brien, and Rafferty helps make the link between theory and real-world easier for students! Available with the award-winning MyEconLab and grouped by Learning Objectives!

Essential Foundations of Economics, Global Edition (7th Edition)Robin Bade, Michael Parkin9781292060446Pub Date: 10/30/14632 pagesPaperback21.8 cm W | 27.6 cm H | 2 cm T | 1.2 kg Wt

Summary: For one-semester Principles of Economics courses.


To help students focus on the most important concepts–and effectively practice application of those concepts–Essential Foundations of Economics is structured around a Checklist/Checkpoint system. The result is a patient, confidence-building program that prepares students to use economics in their everyday lives, regardless of what their future career will be.

Summary: For one-semester Principles of Economics courses at two- and four-year colleges and universities.


One of the challenges of teaching Principles of Economics is fostering interest in concepts that may not seem applicable to students’ lives. Essentials of Economics, Fourth Edition makes economics relevant by demonstrating how real businesses use economics to make decisions every day. Regardless of their future career path—opening an art studio, trading on Wall Street, or bartending at the local pub—students will benefit from understanding the economic forces behind their work.

Summary: Abel, Bernanke, and Croushore present macroeconomic theory in a way that prepares students to analyze real macroeconomic data used by policy makers and researchers. With a balanced treatment of both classical and Keynesian economics, the comprehensive coverage makes iteasy for instructors to align chapters to fit their own syllabi. Students in this course often struggle to see how the macroeconomic models compare to one another, and fit into the big picture.


economics

Macroeconomics, International Edition (5th Edition)Stephen D. Williamson9781292000459Pub Date: 5/23/13720 pagesPaperback18.9 cm W | 23.2 cm H | 2.5 cm T | 1.1 kg Wt

Money, Banking and the Financial System,International Edition (2nd Edition)R. Glenn Hubbard, Anthony P O’Brien9781292000183Pub Date: 4/25/13656 pagesPaperback20.3 cm W | 25.2 cm H | 2.1 cm T | 1 kg Wt

Economics of Money, Banking and Financial Markets, The Global Edition (11th Edition)Frederic S. Mishkin9781292094182Pub Date: 6/25/15720 pagesPaperback20.3 cm W | 25.4 cm H

Macroeconomics, Global Edition (2nd Edition)Frederic S Mishkin9781292019598Pub Date: 5/1/14808 pagesPaperback20.4 cm W | 25.3 cm H | 2.4 cm T | 1.1 kg Wt

Summary: For undergraduate Macroeconomics courses.

A modern approach to macroeconomics.

Williamson’s Macroeconomics uses a thoroughly modern approach by showing students how to build macroeconomic models from microeconomic principles. This approach helps to make the text consistent with the way macroeconomic research is conducted today.

Summary: Make the link between theory and real-world easier for students with the most up-to-date Money and Banking text on the market today! Hubbard/O’Brien’s textbook presents Money, Banking, and the Financial System in the context of contemporary events, policy, and business with an integrated explanation of today’s financial crisis. Reviewers tell us that Hubbard/O’Brien helps make the link between theory and real-world easier for students!

The second edition retains the modern approach of the first edition, while incorporating several changes to address feedback from instructors and students and also to reflect the authors’ own classroom experiences.

Summary: For courses in Intermediate Macroeconomics.

Help students understand macroeconomics in theory as well as practice.

Macroeconomics: Policy and Practice, Second Edition draws on the rich tapestry of recent economic events to help students understand the policy issues debated by the media and the public at large during these trying times. Building on his expertise in macroeconomic policy making at the Federal Reserve, author Frederic S. Mishkin provides detailed, step-by-step explanations of all models and highlights the techniques used by policy makers in practice. The Second Edition incorporates a wealth of new and updated content, as well as new tools and resources in MyEconLab that bring course material to life.

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Summary: The Economics of Money, Banking, and Financial Markets set the standard for money and banking courses when it published in its first edition, and it continues to be the worldwide market leader. By applying a unified analytical framework to the models, Mishkin makes theory intuitive for students, and the rich array of current, real-world events keeps students motivated. Authoritative, comprehensive, and flexible, the text is easy to integrate into a wide variety of syllabi, and its ancillaries provide complete support when teaching the course.


economics

International Economics: Theory and Policy, Global Edition (10th Edition)Paul Krugman, Maurice Obstfeld, Marc Melitz9781292019550Pub Date: 7/3/14792 pagesPaperback20.2 cm W | 25.4 cm H | 2.6 cm T | 1.2 kg Wt

Microeconomics, Global Edition (8th Edition)Robert Pindyck, Daniel Rubinfeld9781292081977Pub Date: 12/18/14744 pagesPaperback20.1 cm W | 25.3 cm H | 2.4 cm T | 1.1 kg Wt

Managerial Economics, Global Edition (7th Edition)Paul G. Keat, Philip K.Y. Young9780273791935Pub Date: 3/7/13624 pagesPaperback20.3 cm W | 25.4 cm H | 2.3 cm T | 1.2 kg Wt

Summary: For upper-level undergraduate and first-year MBA courses in managerial and applied economics. This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory. The Seventh Edition welcomes a new co-author, Stephen Erfle of Dickinson College, who has contributed many revisions and improvements to the quantitative sections of the text, as well as provided a major addition: the use of Excel in the presentation of many of the numerical and graphical illustrations presented throughout the text. To strengthen students’ ability to use Excel—a critical skill in today’s job market—new Excel Applications (Excel Apps) allow readers to turn the static figures and tables in the text into dynamic illustrations.

Summary: For courses in International Economics, International Finance, and International Trade.

A balanced approach to theory and policy applications.

International Economics: Theory and Policy provides engaging, balanced coverage of the key concepts and practical applications of the two main topic areas of the discipline. For both international trade and international finance, an intuitive introduction to theory is followed by detailed coverage of policy applications. With this new tenth edition, the author team of Nobel Prize-winning economist Paul Krugman, renowned researcher Maurice Obstfeld, and Marc Melitz of Harvard University continues to set the standard for International Economics courses.

Summary: For undergraduate and graduate economics majors who are enrolled in an Intermediate Microeconomics course.

A book that provides a treatment of microeconomic theory that stresses the relevance and application to managerial and public policy decision making.

This edition includes a number of new topics, updated examples, and improved exposition of existing materials.

Introduction to Econometrics, Update, Global Edtion (3rd edition)James H Stock, Mark W. Watson9781292071312Pub Date: 10/16/14848 pagesPaperback18.9 cm W | 23.4 cm H | 2.8 cm T | 1.1 kg Wt

Summary: For courses in Introductory Econometrics.

Engaging applications bring the theory and practice of modern econometrics to life.

Ensure students grasp the relevance of econometrics with Introduction to Econometrics–the text that connects modern theory and practice with motivating, engaging applications.

The Third Edition Update maintains a focus on currency, while building on the philosophy that applications should drive the theory, not the other way around.


economics

Industrial Organization : Competition, Strategy and Policy (4th Edition)John Lipczynski, John O.S. Wilson, John Goddard9780273770411Pub Date: 3/28/13872 pagesPaperback19 cm W | 24.4 cm H | 3 cm T | 1.4 kg Wt

Microeconomics with Calculus, Global Edition (3rd Edition)Jeffrey Perloff9780273789987Pub Date: 3/28/13800 pagesPaperback20.4 cm W | 25.3 cm H | 2.7 cm T | 1.2 kg Wt

Modern Industrial Organization, Global Edition (4th Edition)Dennis W. Carlton, Jeffrey M. Perloff9781292087856Pub Date: 4/20/15848 pagesPaperback18.8 cm W | 23.2 cm H

Summary: The fourth edition of Industrial Organisation continues to highlight the strong link between the theory and analysis of industrial economics using engaging case studies. It takes students on a journey through the historical development of industrial organisation to the present day with new case studies exploring contemporary issues in business, finance and economics such as:• Corporate governance• Executive pay• Price Wars• Cloud computing• Barriers to entry in banking• Patent infringement• Social networking• Mergers in the car industry• Outsourcing

Summary: Understand the practical, problem-solving aspects of microeconomic theory.

Microeconomics with Calculus uses calculus, algebra, and graphs to present microeconomic theory using actual examples, and then encourages students to apply the theory to analyze real-world problems.

The Third Edition has been substantially revised, 80% of the Applications are new or updated, and there are 24 new Solved Problems. Every chapter (after Chapter 1) contains a new feature (the Challenge and the Challenge Solution) and has many new end-of-chapter exercises.

Summary: Written by two of the field’s most respected researchers, Modern Industrial Organization goes beyond the traditional structure-conduct-performance framework by using the latest advances in microeconomic theory, including transaction cost analysis, game theory, contestability, and information economics. Fully updated to reflect new trends and topics, the Fourth Edition focuses on providing students with a clear, unified structure for analyzing theories and empirical evidence about the organization of firms and industries.

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Fundamentals of Corporate Finance, Global Edition(3rd Edition)Jonathan Berk, Peter DeMarzo, Jarrad Harford9781292018409Pub Date: 10/13/14784 pagesPaperback20.2 cm W | 25.3 cm H | 2.6 cm T | 1.2 kg Wt

Principles of Managerial Finance, Global Edition(14th Edition)Lawrence J. Gitman, Chad J. Zutter9781292018201Pub Date: 8/19/14928 pagesPaperback20.3 cm W | 25.1 cm H | 3.2 cm T | 1.4 kg Wt

Foundations of Finance, Global Edition(8th Edition)Arthur J. Keown, John D. Martin, J. William Petty9780273789956Pub Date: 3/28/13552 pagesPaperback21.5 cm W | 27.4 cm H | 1.8 cm T | 1 kg Wt

Summary: Motivate your students to study finance by focusing on its five underlying principles. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. Foundations of Finance enables students to see the big picture by helping them understand the logic that drives finance rather than having them memorize formulas.

Exchange Rates and International Finance (6th Edition)Laurence Copeland9780273786047Pub Date: 4/17/14592 pagesPaperback19 cm W | 24.1 cm H | 3 cm T |1.1 kg Wt

Summary: For corporate finance or financial management courses at the undergraduate level. Fundamentals of Corporate Finance’s applied perspective cements students’ understanding of the modern-day core principles, giving them a problem-solving methodology and profiling real-life financial management practices–all within a clear valuation framework. MyFinanceLab for Fundamentals of Corporate Finance creates learning experiences that are truly personalized and continuously adaptive. MyFinanceLab reacts to how students are actually performing, offering data-driven guidance that helps them better absorb course material and understand difficult concepts–resulting in better performance in the course. A dynamic set of tools for gauging individual and class progress means educators can spend less time grading and more time teaching.

Summary: For Introduction to Managerial Finance courses. Guide students through complex material with a proven learning goal system. This system—a hallmark feature of Principles of Managerial Finance—weaves pedagogy into concepts and practice, giving students a roadmap to follow through the text and supplementary tools. MyFinanceLab for Principles of Managerial Finance creates learning experiences that are truly personalized and continuously adaptive.

Summary: Acclaimed for its clarity, Exchange Rates and International Finance provides an approachable guide to the causes and consequences of exchange rate fluctuations, enabling you to grasp the essentials of the theory and its relevance to these major events in currency markets. The orientation of the book remains towards exchange rate determination, with particular emphasis given to the contributions of modern finance theory.


FinAnce

Corporate Finance: The Core, Global Edition (3rd Edition)Jonathan Berk, Peter DeMarzo9780273792161Pub Date: 4/18/13768 pagesPaperback20.3 cm W | 24.8 cm H | 2.5 cm T | 1.2 kg Wt

Financial Management: Concepts andApplications, Global Edition(1st Edition)Stephen Foerster9781292077833Pub Date: 9/22/14360 pagesPaperback20.4 cm W | 25.3 cm H | 1.2 cm T | 554 g Wt

Fundamentals of Multinational Finance, Global Edition(5th Edition)Michael H. Moffett, Arthur I. Stonehill, David K. Eiteman9781292076539Pub Date: 5/22/15576 pagesPaperback20.3 cm W | 25.4 cm H

Summary: Fundamentals of Multinational Finance is intended for use in undergraduate International Financial Management, International Business Finance, or International Finance courses. Tomorrow’s business leaders will be expected to comprehend global markets and lead their organizations through a constantly changing global environment. By grounding concepts in the context of illuminating case studies and real-world examples, Fundamentals of Multinational Finance familiarizes students with the fundamental concepts and tools necessary to implement an effective global financial management strategy. This edition includes the many new financial management challenges faced by today’s business leaders–while still providing students with a streamlined text that gets straight to the important concepts.

Corporate Finance, Global Edition (3rd Edition)Jonathan Berk, Peter DeMarzo9780273792024Pub Date: 4/18/131136 pagesPaperback20.3 cm W | 25.4 cm H | 3.6 cm T | 1.7 kg Wt

Summary: For MBA/graduate students taking a course in corporate finance. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. Using the unifying valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo set the new standard for corporate finance textbooks. Corporate Finance blends coverage of time-tested principles and the latest advancements with the practical perspective of the financial manager. With this ideal melding of the core with modern topics, innovation with proven pedagogy, Berk and DeMarzo establish the new canon in finance.

Summary: Berk and DeMarzo’s Corporate Finance uses a unifying valuation framework, the Law Of One Price, to present the core content instructors expect, the new ideas they want, and the pedagogy their students need to succeed. Corporate Finance: The Core fits programs and individual instructors who desire a streamlined book that is specifically tailored to the topics covered in the first one-semester course.

Summary: For courses in Corporate Finance.

A balanced overview of financial management theory and practice.

Finance is one of the key drivers of a firm’s activities, and a critical component to understanding business in general. Financial Management: Concepts and Applications is designed to help students with no prior knowledge grasp the applications and relevance of finance. Author Stephen Foerster reveals the practical side of finance, rather than just its theoretical concepts, and shows how finance intersects with many other areas of business.

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Global Financial Systems : Stability and Risk(1st Edition)JJon Danielsson9780273774662Pub Date: 8/7/13440 pagesPaperback18.9 cm W | 24.3 cm H | 1.9 cm T | 934 g Wt

Financial Markets and Institutions, Global Edition(8th Edition)Frederic S Mishkin, Stanley Eakins9781292060484Pub Date: 5/22/15704 pagesPaperback20.3 cm W | 25.4 cm H

Summary: Global Financial Systems is an innovative, interdisciplinary text that explores the ‘why’ behind global financial stability. Danielsson draws on economic theory, finance, mathematical modelling, risk theory, and policy to posit a coherent and current analysis of the global financial system.

“Nicely and clearly written for an undergraduate audience…the book has a fresh perspective that will differentiate it from pre-crisis texts”

Summary: For all undergraduate and graduate students of Financial Markets.

A practical and current look into today’s financial markets and institutions.In Financial Markets and Institutions, bestselling authors Frederic S. Mishkin and Stanley G. Eakins provide a practical introduction to prepare students for today’s changing landscape of financial markets and institutions.

Principles of Risk Management and Insurance, Global Edition(12th Edition)George E. Rejda9780273789949Pub Date: 5/9/13720 pagesPaperback20.3 cm W | 25.4 cm H | 2.3 cm T | 1.1 kg Wt

Summary: For undergraduate courses in Risk Management and Insurance. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. Complete and current coverage of major risk management and insurance topics. Principles of Risk Management and Insurance is the market-leading text for this course, ideal for undergraduate courses and students from a mix of academic majors. Focusing primarily on the consumers of insurance, this text blends basic risk management and insurance principles with consumer considerations.

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Principles of Marketing, Global Edition (16th Edition)Philip Kotler, Gary Armstrong9781292092485Pub Date: 4/28/15744 pagesPaperback21.6 cm W | 27.6 cm H | 1 kg Wt

Marketing : Real People, Real Choices (8th Edition)Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart9780132948937Pub Date: 1/8/15576 pagesPaperback21.6 cm W | 27.6 cm H | 1 kg Wt

Marketing Research, International Edition(7th Edition)Alvin C Burns, Ronald F. Bush9780273768517Pub Date: 4/11/13496 pagesPaperback20.3 cm W | 25.4 cm H | 1.8 cm T | 1 kg Wt

Summary: For undergraduate marketing research courses.

The “nuts and bolts” of marketing research.

Marketing Research gives students a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.

Marketing: An Introduction, Global Edition (12th Edition)Gary Armstrong, Philip Kotler9781292016788Pub Date: 6/12/14672 pagesPaperback21.7 cm W | 27.5 cm H | 2.1 cm T | 1.3 kg Wt

Summary: For courses in Principles of Marketing using a comprehensive text.

Help students learn how to create value and gain loyal customers.

Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the program helps students understand how to create value and gain loyal customers.

Summary: For undergraduate Principles of Marketing courses.

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace.

Fully integrated with MyMarketingLab, the Eighth Edition features a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value

Does NOT come with MyMarketingLab. If you would like to purchase both the physical text and MyMarketingLab search for ISBN13: 9780133130591.

Summary: For undergraduate Principles of Marketing courses. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value–creating it and capturing it–drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies.

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Consumer Behaviour, Global Edition : Global Edition(11th Edition)JLeon Schiffman, Leslie Kanuk9780273787136Pub Date: 5/15/14504 pagesPaperback21.6 cm W | 27.3 cm H | 1.9 cm T | 946 g Wt

Consumer Behavior, Global Edition(11th Edition)Michael R. Solomon9781292017419Pub Date: 6/12/14608 pagesPaperback21.6 cm W | 27.3 cm H | 2 cm T | 1.1 kg Wt

Framework for Marketing Management(6th Edition)Philip Kotler, Kevin Keller9781292093147Pub Date: 6/5/15368 pagesPaperback19 cm W | 23.2 cm H

Summary: For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing every day – and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

Essentials of Marketing Research, Global Edition(1st Edition)Naresh K. Malhotra9781292060163Pub Date: 6/19/14468 pagesPaperback21.6 cm W | 27.6 cm H | 1.7 cm T | 1 kg Wt

Summary: For courses in Marketing Research at two- and four-year colleges and universities.

An engaging, do-it-yourself approach to marketing research.

Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.

Summary: For undergraduate and graduate consumer behavior courses.

The text that set the standard for consumer behavior study.Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning.

Summary: For undergraduate and MBA courses in consumer behavior.

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

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Marketing Management, 3rd edn : A Relationship Approach(3rd Edition)Svend Hollensen9780273778851Pub Date: 10/16/14720 pagesPaperback19.6 cm W | 26.5 cm H | 2.8 cm T | 1.5 kg Wt

Global Marketing, Global Edition (8th Edition)Warren J. Keegan, Mark C. Green9781292017389Pub Date: 5/1/14608 pagesPaperback21.7 cm W | 27.5 cm H | 2.1 cm T | 1.1 kg Wt

Global Marketing (6th Edition)Svend Hollensen9780273773160Pub Date: 12/18/13840 pagesPaperback19.3 cm W | 25.9 cm H | 3.3 cm T | 1.5 kg Wt

Summary: The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries. Drawing on an incomparable breadth of international examples, Svend Hollensen not onlydemonstrates how global marketing works, but also how it relates to real decisions around the world.

Marketing Management, Global Edition(15th Edition)Philip Kotler, Kevin Lane Keller9781292092621Pub Date: 5/20/15832 pagesPaperback21.6 cm W | 27.6 cm H

Summary: Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining offline and online relationships with the company’s customers, suppliers, stakeholders and personnel has become increasingly vital in today’s business environment.

Summary: For undergraduate and graduate courses in global marketing

The excitement, challenges, and controversies of global marketing.Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing.

MyMarketingLab for Global Marketing is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning.

Summary: For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing every day – and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

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Advertising & IMC: Principles and Practice, Global Edition(10th Edition)Sandra Moriarty, Nancy D Mitchell, William D Wells9781292017396Pub Date: 5/1/14672 pagesPaperback21.5 cm W | 27.1 cm H | 2.1 cm T | 1.2 kg Wt

Marketing Communications: brands, experiences and participation(6th Edition)Chris Fill9780273770541Pub Date: 4/25/13864 pagesPaperback19.6 cm W | 26.5 cm H | 3.2 cm T | 1.6 kg Wt

Integrated Advertising, Promotion, and Marketing Communications, Global Edition (7th Edition)Kenneth E. Clow, Donald E Baack9781292093635Pub Date: 5/15/15504 pagesPaperback21.6 cm W | 27.6 cm H

Summary: For undergraduate Advertising and Integrated Marketing Communication courses.

Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

International Marketing: An Asian Perspective(6th Edition)9781442560833Pub Date: 08/28/2013

Summary: International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond.

It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region.

International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation.

Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.

Summary: For introductory courses in advertising

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

Summary: In addition to an extensive theoretical foundation, the sixth edition of Marketing Communications provides readers with a strongly applied perspective of this rapidly changing and fascinating discipline. Using case studies and examples of brands from around the world, plus invaluablesupport from the Institute of Practitioners in Advertising, this book provides a unique blend of the theory and practice of brand communications.

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Management with MyManagementLab, GlobalEdition (13th Edition)Stephen P. Robbins, Mary Coulter9781292090313Pub Date: 5/29/15Mixed Media Product

Fundamentals of Management, Global Edition(9th Edition)Stephen P. Robbins, Mary Coulter, David De Cenzo9781292056548Pub Date: 5/15/14504 pagesPaperback21.7 cm W | 27.1 cm H | 1.6 cm T | 934 g Wt

Developing Management Skills(9th Edition)David A Whetten, Kim S. Cameron9780133127478Pub Date: 3/24/15600 pagesPaperback20.3 cm W | 25.4 cm H

Summary: Developing Management Skills has become the standard in hands-on management learning. Designed for students of all skill levels and learning styles, the text allows students to apply knowledge to real-world situations, connect concepts to their own lives, and experience management theory in a tactile and engaging way. Updated for tomorrow’s managers, this text features contemporary examples, new skill assessments and cases, updated research, and tangible, relevant goals for students to work toward. Focusing on ten essential skills for success in management, Developing Management Skills focuses on what managers actually “do”, transforming management concepts into practical, actionable techniques.

Also available with MyManagementLab.

Modern Management : Concepts and Skills (14th Edition)Samuel C. Certo, S. Trevis Certo9780133859812Pub Date: 12/30/14576 pagesTrade PaperbackBusiness & Economics / Management / General21.6 cm W | 27.6 cm H

Summary: Concepts and Skills for the Successful Manager

Modern Management: Concepts and Skills is the longest-standing trusted source material on business management. The text comprehensively addresses major concepts such as planning, organizing, influencing and controlling management, as well as the challenges that face all managers. A hands-on approach not only conveys important topics, but also helps students possess the skills they need to be successful in management. The Fourteenth Edition contains updated information and new case studies and examples to reflect the most recent research and developments in the management world.

Also available with MyManagementLab. Search for: ISBN: 9780133997088.

Summary: REAL Managers, REAL Experiences: Bring management theories to life! This bestselling principles text vividly illustrates management theories by incorporating the perspectives of real-life managers. Throughout this text, students will see and experience management in action, helping them understand how the concepts they’re reading about work in today’s business world.

Summary: For Principles of Management courses.

The practical tools of management presented through in-depth practice Fundamentals of Management is a brief, paperback text that gives students more depth and breadth with practical tools to practice their management skills than any other textbook. The Ninth Edition introduces a new and exciting design and includes new chapter openers, case applications, and exercises.

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Organizational Behaviour, Global Edition (16th Edition)Stephen P. Robbins, Timothy Judge9781292056555Pub Date: 5/29/14744 pagesPaperback21.6 cm W | 27.6 cm H | 2.4 cm T | 1.3 kg Wt

Organizational Behaviour, plusMyManagementLab with Pearson eText (8th Edition)Andrzej A Huczynski, David A Buchanan9780273792802Pub Date: 1/2/14Mixed Media Product19.5 cm W | 26 cm H | 3.1 cm T | 1.7 kg Wt

Organizational Behaviour(8th Edition)Andrzej A Huczynski, David A Buchanan9780273774815Pub Date: 7/25/13888 pagesPaperback19.6 cm W | 26.4 cm H | 3.2 cm T | 1.7 kg Wt

Summary: Buchanan and Huczynski bring their well-known and successful brand of critical thinking, social science underpinning, and visual appraisal to bear in this comprehensive introduction to organizational behaviour. This highly successful textbook has been substantially updated to include the latest research, most relevant contemporary issues and uptodatepractical examples.

Essentials of Organizational Behavior, Global Edition(13th Edition)Stephen P. Robbins, Timothy A. Judge9781292090078Pub Date: 4/9/15384 pagesPaperback18.8 cm W | 23.2 cm H

Summary: For undergraduate and graduate courses in Organizational Behavior.

Long considered the standard for all organizational behavior textbooks, Organizational Behavior provides the research you want, in the language your students understand. This text continues its tradition of making current, relevant research come alive for students.

Summary: This package includes a physical copy of Organisational Behaviour, 8e by Buchanan and Huczynski as well as access to the eText and MyMarketingLab.

Buchanan and Huczynski bring their well-known and successful brand of critical thinking, social science underpinning, and visual appraisal to bear in this comprehensive introduction to organizational behaviour.

Summary: For one-semester undergraduate and graduate level courses in Organizational Behavior. Concise fundamentals for students. Ultimate flexibility for instructors. This bestselling, brief alternative for the OB course covers all the key concepts needed to understand, predict, and respond to the behavior of people in real-world organizations. This text also includes cutting-edge topics and streamlined pedagogy to allow maximum flexibility in designing and shaping your course.

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Organizational Behaviour: Understanding and Managing Life at Work(9th Edition)Gary Johns, Alan M. Saks9780132161121Pub Date: 02/01/2013720 pagesPaperback

Organizational Behaviour: Understanding and Managing Life at Work Plus NEW MyManagementLab with Pearson eText -- Access Card Package (9th Edition)9780133347500Pub Date: 02/01/2013720 pagesPaperback

Art and Science of Leadership, The (7th Edition)Afsaneh Nahavandi9781292060187Pub Date: 11/20/14416 pagesPaperback17.9 cm W | 23.3 cm H | 1.3 cm T | 519 g Wt

Summary: For undergraduate and graduate courses in leadership.Nahavandi’s text has an application emphasis with a cross cultural perspective on leadership.

This program will provide a better teaching and learning experience—for you and your students. Here’s how:• Encourage Students to Apply Theory to Their Own Development: Strong theoretical coverage and cutting-edge research is presented.• Cross Cultural Focus: A cross-cultural, racial, and gender-based analyses of leadership is presented. • Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

Management and Organisational Behaviour(10th Edition)Laurie J. Mullins9780273792642Pub Date: 5/2/13856 pagesPaperback19.4 cm W | 26.4 cm H | 3 cm T | 1.6 kg Wt

Summary: The essential introduction to management and organisational behaviour – over half a million students worldwide have used Management and Organisational Behaviour to help them learn. Written in an engaging style and packed with contemporary references to management research and practice, this book continues to be the Organisational Behaviour text of choice for today’s students.

Summary: Real-world cases and thoughtful discussion questions are a hallmark of this authoritative text. Organizational Behaviour, Ninth Edition, is comprehensive–the material is up to date and reflects current research and practical concerns. The text takes a rigorous approach to OB, while maintaining its readability and engaging writing style.

Summary: Real-world cases and thoughtful discussion questions are a hallmark of this authoritative text. Organizational Behaviour, Ninth Edition, is comprehensive–the material is up to date and reflects current research and practical concerns. The text takes a rigorous approach to OB, while maintaining its readability and engaging writing style.


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Strategic Management and Competitive Advantage Concepts and Cases, Global Edition (5th Edition)William Hesterly, Jay B. Barney9781292060088Pub Date: 10/31/14592 pagesPaperback20.4 cm W | 25.1 cm H | 2 cm T | 898 g Wt

Strategic Management: Concepts and Cases,Global Edition (15th Edition)Fred David9781292016894Pub Date: 10/17/14688 pagesPaperback21.5 cm W | 26.8 cm H | 2.6 cm T | 1.2 kg Wt

Strategic Management: Concepts, Global Edition(15th Edition)Fred R. David, Forest R. David9781292016801Pub Date: 10/17/14432 pagesPaperback21.8 cm W | 27.4 cm H | 1.7 cm T | 918 g Wt

Summary: For undergraduate and graduate courses in strategy.

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cuttingedge strategy through skilldeveloping exercises.

The Fifteenth Edition has been thoroughly updated and revised with current research and concepts.

Strategic Management and Competitive Advantage: Concepts, Global Edition(5th Edition)Jay B. Barney, William Hesterly9781292057675Pub Date: 11/27/14400 pagesPaperback20.3 cm W | 25.2 cm H | 1.6 cm T | 724 g Wt

Summary: For courses in strategy and strategic management.

Core strategic management concepts without the excess.Just the essentials, Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis.

Summary: For undergraduate and graduate courses in strategy. In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions.

Summary: For courses in strategy and strategic management. Core strategic management concepts without the excess.

Just the essentials, Strategic Management and Competitive Advantage: Concepts strips out excess by only presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis.


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Concepts in Strategic Management andBusiness Policy, Global Edition(14th Edition)Thomas L. Wheelen, J. David Hunger9781292056579Pub Date: 8/7/14408 pagesPaperback20.3 cm W | 25.4 cm H | 1.6 cm T | 764 g Wt

Exploring Strategy (Text and Cases), plus MyStrategyLab with Pearson eText(10th Edition)Gerry Johnson, Richard Whittington, Duncan Angwin, Patrick Regnér, Kevan Scholes9781292007007Pub Date: 1/10/14Mixed Media Product19.5 cm W | 26.5 cm H | 2.8 cm T | 1.5 kg Wt

Exploring Strategy (Text Only), plus MyStrategyLab with Pearson eText(10th Edition)Gerry Johnson, Richard Whittington, Duncan Angwin, Patrick Regnér, Kevan Scholes9781292007014Pub Date: 1/10/14Mixed Media Product19.6 cm W | 26.5 cm H | 2.1 cm T | 1.1 kg Wt

Summary: This package includes a physical copy of Exploring Strategy text only 10th edition as well as access to the eText and MyStrategyLab.

With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial startups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they grow, how they innovate and how they change.

Strategic Management and Business Policy: Globalization, Innovation and Sustainability:Global Edition (14th Edition)Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Charles E. Bamford9781292060811Pub Date: 7/31/14832 pagesPaperback20.3 cm W | 25.3 cm H | 2.7 cm T | 1.2 kg Wt

Summary: Wheelen and Hunger’s class-tested approach to teaching.

Strategy is brought into sharper focus with a new emphasis on globalization, innovation, and sustainability. For the first time in 30 years, the 14th edition has added two new authors to the text. Alan Hoffman, a major contributor to the 13th edition, is a former textbook author and world-renowned author of strategy business cases, and Chuck Bamford, who was a student of Tom Wheelen and David Hunger back in 1980 at the University of Virginia (McIntire School of Commerce), has authored four other textbooks. They join J. David Hunger and bring a fresh perspective to this extraordinarily well-researched and practically crafted text.

Summary: For Strategic Management and Business Policy courses.

Class-tested approach to Strategy with new focus on environmental sustainability.

Wheelen and Hunger’s classtested approach to teaching Strategy is brought into sharper focus with a new theme: environmental sustainability. By bringing the sustainability theme into focus, this text equips students with the strategic concepts they will need to know as they face issues such as climate change, global warming and energy availability.

Summary: With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they grow, how they innovate and how they change.

This package includes a physical copy of Exploring Strategy Text & Cases10th edition as well as access to the eText and MyStrategyLab.


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Fundamentals of Strategy(3rd Edition)Gerry Johnson, Richard Whittington, Kevan Scholes, Patrick Regnér, Duncan Angwin9781292017211Pub Date: 11/13/14304 pagesPaperback19.1 cm W | 24.7 cm H | 1.3 cm T | 594 g Wt

Strategic Management(5th Edition)9781486010806Graham Hubbard, John Rice, Peter GalvinPub Date: 08/29/2014578 pagesPaperback

Strategic Management: Concepts, Global Edition(15th Edition)Fred R. David, Forest R. David9781292016801Pub Date: 10/17/14432 pagesPaperback21.8 cm W | 27.4 cm H | 1.7 cm T | 918 g Wt

Summary: For undergraduate and graduate courses in strategy.

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cuttingedge strategy through skilldeveloping exercises.

The Fifteenth Edition has been thoroughly updated and revised with current research and concepts.

Exploring Strategy Text & Cases (10th Edition)Gerry Johnson, Richard Whittington, Duncan Angwin, Patrick Regnér, Kevan Scholes9781292002545Pub Date: 12/5/13816 pagesPaperback19.7 cm W | 26.4 cm H | 2.9 cm T | 1.5 kg Wt

Summary: This book is particularly suited for those engaged in short courses.• Delivers the essential concepts and techniques of strategy in 10 chapters.• Engages the reader with real-world strategy problems.• Provides insights and strategy stories from a wide range of international organisations.• Includes new material on key contemporary strategic issues such as internationalisation, entrepreneurship, social responsibility, and corporate ownership and governance.• New and updated cases and illustrations featuring small and large organisations from profit and not-for-profit sectors and operating all over the world.

Summary: Renowned for its comprehensive, rigorous and case-rich approach, this resource trains future business leaders to analyse a wide range of business issues, apply appropriate concepts and successfully implement business strategy.

Strategic Management is written with practical usage in mind and is designed to suit the needs of both post-graduate and undergraduate students.

The 5th edition brings the subject to life with ten brand-new in-depth case studies, covering a wide variety of Australian and international examples.

Summary: With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they grow, how they innovate and how they change. With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been comprehensively updated.


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Essentials of Entrepreneurship and Small Business Management, Global Edition(8th Edition)Norman M. Scarborough, Jeffrey R. Cornwall9781292094861Pub Date: 5/29/15720 pagesPaperback21.6 cm W | 27.6 cm HPearson

Entrepreneurship and Effective Small BusinessManagement, Global Edition(11th Edition)Norman M. Scarborough9781292060613Pub Date: 9/11/14936 pagesPaperback21.8 cm W | 27.5 cm H | 2.9 cm T | 1.8 kg Wt

Barringer: Preparing Effective Business Plans: An Entrepreneurial Approach, Global Edition (2nd Edition)Bruce Barringer9781292059334Pub Date: 10/24/14288 pagesPaperback15 cm W | 22.9 cm H | 1.3 cm T | 361 g Wt

Summary: For undergraduate and graduate courses in entrepreneurship.

This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan.

Entrepreneurship : Starting and Operating A Small Business (4th Edition)Steve Mariotti, Caroline Glackin9780133934458Pub Date: 12/27/14576 pagesPaperback21.6 cm W | 27.6 cm H | 1 kg Wt

Summary: A Comprehensive, Practical Approach to Starting a Business for fledgling entrepreneurs and business students

In its Fourth Edition, Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing students with a range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship leads students to develop their business plans step by step, at the end of each chapter. This approach allows students to internalize different aspects of business ownership at a self-guided pace.

Summary: Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical thinking skills they need to position themselves for enduring small business success. Now in its Eighth Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, a diverse set of students can develop potent business acumen in the classroom. These skills give them a unique advantage in a hotly competitive environment, transforming their passion, creativity, and ambition into the force that drives the world’s economy.

Summary: For undergraduate and graduate courses in entrepreneurship and/or small business management.

Discover how to successfully launch and manage a small business.

Open your students’ minds to the possibilities, challenges, and rewards of becoming a small business owner with Entrepreneurship and Effective Small Business Management. This text provides students with the tools they need in order to launch and manage a small business.

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International Business, Global Edition (3rd Edition)S. Tamer Cavusgil, Pervez Ghauri, Gary Knight, John Risenberger9780273787068Pub Date: 3/7/13624 pagesPaperback21.5 cm W | 27.5 cm H | 2 cm T | 1.1 kg Wt

International Business, Global Edition (15th Edition)John D. Daniels, Lee H. Radebaugh, Daniel Sullivan9781292016795Pub Date: 6/12/14896 pagesPaperback21.6 cm W | 27.4 cm H | 2.9 cm T | 1.6 kg Wt

International Business, Global Edition (8th Edition)Ricky W. Griffin, Michael Pustay9781292018218Pub Date: 5/15/14624 pagesPaperback21.6 cm W | 27.5 cm H | 2.1 cm T | 1.2 kg Wt

Summary: For International Business courses. Successfully prepare students for the international marketplace.

International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.

Entrepreneurship, Global Edition (5th Edition)Bruce R. Barringer, Duane Ireland9781292095370Pub Date: 6/11/15600 pagesPaperback21.6 cm W | 27.6 cm H

Summary: For courses in International Business.

An innovative teaching and learning system that captures the spirit of International Business.

Based on the authors’ collective teaching and working experience–as well as discussions with hundreds of practitioners, students, and faculty–International Business: The New Realities is a complete teaching and learning system that seamlessly integrates cases, exercises, and videos. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.

Summary: For undergraduate and graduate International Business courses. An effective balance between authoritative theory and meaningful practice.

International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice.

Summary: For undergraduate courses in Entrepreneurship and New Venture Creation.

There has never been a more exciting and opportunistic time to study entrepreneurship. Around the world, the current economic crisis is not just negatively affecting business, this crisis is also generating business opportunities for the creative and daring. Show your class how to take advantage with Entrepreneurship: Launching New Ventures–the text that introduces students to the process of entrepreneurial success and shows them how to be effective every step of the way.

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International Business(4th Edition)Norman M. Scarborough, Jeffrey R. Stuart Wall, Sonal Minocha9781292016689Pub Date: 3/19/15416 pagesPaperback18.9 cm W | 24.6 cm H

International Management, Global Edition (8th Edition)Helen Deresky9780273787051Pub Date: 3/7/13520 pagesPaperback21.6 cm W | 27 cm H | 1.7 cm T | 978 g Wt

Fundamentals of Human Resource Management(4th Edition)9780133791532Gary DesslerPub Date: 27/1/15560 pages

Summary: For introductory courses in Human Resource Management. A brief format, ideal for instructors who want flexibility while maintaining the integrity of the material. Fundamentals of Human Resource Management covers a wide range of HR topics and shows students the importance of human resource management within the restraints of a compact semester. Offering a wealth of functional examples and applications, this text emphasizes the notion that all managers need basic human resource management skills. The text builds its core around the talent management process—which the author defines as the goal-oriented and integrated process of planning, recruiting, developing, managing, and compensating employees.

International Business: The Challenges of Globalization, Global Edition (8th Edition)John J. Wild, Kenneth L. Wild9781292095042Pub Date: 5/14/15464 pagesPaperback21.6 cm W | 27.6 cm H

Summary: For introductory International Business courses with the need for a brief, accessible text.

A readable, concise, and innovative tour through the discipline, International Business: The Challenges of Globalization presents the subject matter in a comprehensive – yet succinct – framework. Real-world examples and engaging features bring concepts to life and make international business accessible to all students.

Summary: We live in a global economy in which over one quarter of the world’s recorded output is exported, where a change in business practice in Beijing can have a direct impact on a workforce in Birmingham, and where support to a customer in Detroit can be provided from Delhi.

This book provides a clear and concise introduction to this most interdisciplinary of subjects, explaining in straightforward language the economic and financial underpinnings of international business, and the more subtle organisational and cultural issues increasingly crucial to business success.

Summary: For undergraduate and graduate students majoring in international business or general management.

An exploration of the issues facing international business managers today. International Management explores the dynamic global environment of business management by exploring the political, legal, technological, competitive, and cultural factors that shape corporations worldwide. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States.

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Managing Human Resources (8th Edition)Luis R. GomezMejia,David Balkin, Robert Cardy9780133029697Pub Date: 12/24/14624 pagesHardcover21.6 cm W | 27.6 cm H

Human Resource Management, Global Edition(14th Edition)JR. Wayne Mondy, Joseph J. Martocchio9781292094373Pub Date: 6/18/15432 pagesPaperback21.6 cm W | 27.6 cm H

Human Resource Management, Global Edition(14th Edition)Gary Dessler9781292018430Pub Date: 5/15/14672 pagesPaperback21.6 cm W | 27.4 cm H | 2.2 cm T | 1.2 kg Wt

Summary: For undergraduate or graduate level human resource management courses.

Prepare future managers with an understanding of HR skills.

Managing Human Resources gives future managers a solid business understanding of human resource management skills. The approach used in this text makes human resources relevant to anyone who has to deal with HR issues in the workplace, even those who do not hold the title of manager. The Eighth Edition is updated to include new introductory vignettes, new case studies, and a focus on emerging trends in HR.

Summary: For undergraduate courses in Human Resources Management.

This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The most student accessible HRM text on the market! There is no greater asset to a company than its employees—which is why Human Resource Management shows readers how to maximize a firm’s potential through identifying and keeping an ideal workforce.

Summary: For courses in Human Resources Management.

Human Resource Management provides students in human resource management courses and practicing managers with a full and practical review of essential HR concepts and techniques, with a particular focus on using human resource practices to improve performance, productivity, andprofitability at work.

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Decision science


Decision science

Business Statistics: A First Course (7th Edition)David M. Levine9780321979018Pub Date: 12/24/2014600 pages

Summary: For one semester courses in business statistics. A student-friendly approach that shows how statistics work in each area of business. Students need a frame of reference when learning statistics, especially when it’s not their major. Business Statistics: A First Course teaches students how statistics are used in each functional area of business in a briefer, one-semester format. The sixth edition has been updated to reflect the latest data and information, and now includes a new problem-solving framework to help guide students through the material.

Business Analytics, Global Edition (2nd Edition)James R. Evans9781292095448Pub Date: 5/12/15656 pagesPaperback20.3 cm W | 25.4 cm H

Quantitative Analysis for Management, GlobalEdition (12th Edition)Barry Render, Ralph M. Stair, Michael E. Hanna9781292059327Pub Date: 5/22/14608 pagesPaperback21.6 cm W | 27.4 cm H | 1.9 cm T | 1.2 kg Wt

Summary: For undergraduate and introductory graduate business courses. A balanced, holistic approach to understanding business analytics. This book provides students with the fundamental concepts and tools needed to understand the emerging role of business analytics in organizations. Evans also shows students how to apply basic business analytics tools in a spreadsheet environment, and how to communicate with analytics professionals to effectively use and interpret analytic models and results for making better business decisions.

Summary: This popular text gives students a genuine foundation in business analytics, quantitative methods, and management science—and how to apply the concepts and techniques in the real world—through a strong emphasis on model building, computer applications, and examples. The authors’ approach presents mathematical models, with all of the necessary assumptions, in clear, plain English, and then applies the ensuing solution procedures to example problems along with step-by-step, how-to instructions. The use of computer software enables the instructor to focus on the managerial problem and spend less time on the details of the algorithms. Computer output is provided for many examples throughout the text.

Introduction to Management Science, Global Edition(12th Edition)Bernard W. Taylor9781292092911Pub Date: 6/15/15864 pagesPaperback20.3 cm W | 25.4 cm H

Summary: For undergraduate courses in Management Science. A simple, straightforward approach to modeling and solution techniques. Introduction to Management Science shows students how to approach decision-making problems in a straightforward, logical way. Through the use of clear explanations and examples, this text helps students learn how to solve problems and make decisions based on the results.

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Introduction to Operations and Supply Chain Management, Global Edition(4th Edition)Cecil B. Bozarth, Robert B. Handfield9781292093420Pub Date: 7/3/15504 pagesPaperback21.6 cm W | 27.6 cm H

Summary: Introduction to Operations and Supply Chain Management.

For the core course in Operations Management with coverage of supply chain management.

Introduction to Operations and Supply Chain Management provides an integrated and comprehensive treatment of both operations and supply chain management. This edition features extended coverage of important operations and supply chain topics while still maintaining a trim, integrated book.

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Operations Management, Global Edition (11th Edition)Jay Heizer, Barry Render9780273787075Pub Date: 4/18/13888 pagesPaperback21.6 cm W | 27.5 cm H | 2.9 cm T | 1.6 kg Wt

Principles Of Operations Management, GlobalEdition (9th Edition)Jay Heizer, Barry Render9780273787082Pub Date: 4/18/13744 pagesPaperback21.5 cm W | 27.1 cm H | 2.6 cm T | 1.4 kg Wt

Summary: For undergraduate Operations Management courses.

This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. A broad, practical introduction to operations, reinforced with an extensive collection of practice problems.

Operations Management presents a broad introduction to the field of operations in a realistic and practical manner, while offering the largest and most diverse collection of problems on the market.

Summary: For undergraduate Operations Management courses.

This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. A broad, practical introduction to operations, reinforced with an extensive collection of practice problems.

Principles of Operations Management presents a broad introduction to the field of operations in a realistic and practical manner, while offering the largest and most diverse collection of problems on the market.

Operations Management: Processes and Supply Chains, Global Edition (11th Edition)Frederic S. Mishkin, Lee J. Krajewski, Manoj K. Malhotra, Larry P. Ritzman9781292093864Pub Date: 6/15/15672 pagesPaperback21.6 cm W | 27.6 cm H

Summary: Operations Management: Processes and Supply Chains.

For undergraduate and graduate Operations Management courses. Creating value through Operations Management, Operations Management provides students with a comprehensive framework for addressing operational process and supply chain issues. This text uses a systemized approach while focusing on issues of current interest.

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Decision science

Slack : Operations Management 7th editionMyOMLab pack (7th Edition)Nigel Slack, Robert Johnston, Alistair Brandon Jones9780273776291Pub Date: 11/12/13Mixed Media Product19.3 cm W | 25.9 cm H | 3 cm T | 1.4 kg Wt

Summary: This package includes a physical copy of Operations Management, 7e as well as access to the eText and MyOMLab. Operations management is important, exciting, challenging … and everywhere you look!• Important, because it enables organisations to provide services and products that we all need• Exciting, because it is central to constant changes in customer preference,networks of supply and demand, and developments in technology

Operations Management (7th Edition)Nigel Slack, Alistair Brandon Jones,Robert Johnston9780273776208Pub Date: 1/16/14768 pagesTrade Paperbac k19.6 cm W | 25.9 cm H | 3 cm T | 1.4 kg Wt

Quantitative Analysis for Management, GlobalEdition (12th Edition)Barry Render, Ralph M. Stair, Michael E. Hanna9781292059327Pub Date: 5/22/14608 pagesPaperback21.6 cm W | 27.4 cm H | 1.9 cm T | 1.2 kg Wt

Summary: Operations Management focuses on the sustainable and socially responsible imperatives of operations management, using over 120 cases and illustrations of real-life operations around the world, including Apple, Médecins Sans Frontières, Amazon, Ecover,Dyson, Disneyland Paris, Google, The North Face, and many more.

Does NOT come with access to MyOMLab. If you need access to the MyLab as well, then look for this ISBN 9780273776291.

Summary: This popular text gives students a genuine foundation in business analytics, quantitative methods, and management science—and how to apply the concepts and techniques in the real world—through a strong emphasis on model building, computer applications, and examples. The authors’ approach presents mathematical models, with all of the necessary assumptions, in clear, plain English, and then applies the ensuing solution procedures to example problems along with step-by-step, how-to instructions. The use of computer software enables the instructor to focus on the managerial problem and spend less time on the details of the algorithms. Computer output is provided for many examples throughout the text.

Supply Chain Management, Global Edition (6th Edition)Sunil Chopra, Peter Meindl9781292093567Pub Date: 5/25/15528 pagesPaperback20.3 cm W | 25.4 cm H

Summary: For undergraduate and graduate supply chain management courses. Illustrating the key drivers in effective supply chain management. Supply Chain Management illustrates the key drivers of good supply chain management in order to help students understand what creates a competitive advantage. This text also provides strong coverage of analytic skills so students can gauge the effectiveness of the techniques described in the text.

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Decision science

Quantitative Methods for Business and Management : An Entrepreneurial Perspective (1st Edition)Stuart Wall, Chris Mitchell, Claire Coday9780273770558Pub Date: 4/24/14384 pagesPaperback19 cm W | 24.1 cm H | 1.9 cm T | 730 g Wt

Summary: This engaging introduction shows how quantitative techniques can be used to analyse the internal and external environments in which businesses and organisations operate, with a contemporary focus on business startup, enterprise and entrepreneurial skills.


mAthemAtics &

stAtistics


Statistics for Managers using MS Excel, Global Edition(7th Edition)David M. Levine, David F Stephan, Kathryn A. Sabat9780273787112Pub Date: 3/7/13792 pagesPaperback21.6 cm W | 27.5 cm H | 2.7 cm T | 1.4 kg Wt

Business Statistics, Global Edition (3rd Edition)Norean R. Sharpe, Richard D. De Veaux, Paul Velleman9781292058696Pub Date: 9/17/14976 pagesPaperback21.6 cm W | 27.6 cm H | 3.1 cm T | 1.8 kg Wt

Basic Business Statistics, Global Edition(13th Edition)Mark L Berenson, David Levine, Kathryn A. Szabat9781292069029Pub Date: 11/6/14840 pagesPaperback21.6 cm W | 27.5 cm H | 2.6 cm T | 1.5 kg Wt

Summary: For undergraduate Business Statistics Courses.

This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. Analyze the data, see the business relevance.

Reducing the emphasis on doing computations, this practical text thoroughly integrates Microsoft® Excel as a tool for analysis and presents statistical concepts in the context of the functional areas of business.

Summary: Business Statistics, Third Edition, by Sharpe, De Veaux, and Velleman, narrows the gap between theory and practice – relevant statistical methods empower business students to make effective, data-informed decisions. With their unique blend of teaching, consulting, and entrepreneurial experiences, this dynamic author team brings a modern edge to teaching statistics to business students. Focusing on statistics in the context of real business issues, with an emphasis on analysis and understanding over computation, the text helps students be analytical, prepares them to make better business decisions, and shows them how to effectively communicate results.

mAthemAtics & stAtistics

Summary: For freshman/sophomore, 2 semester/2-3 quarter coursescovering finite mathematics and/or calculus for students in business, economics, social sciences, or life sciences. Barnett/Ziegler/Byleen is designed to help students help themselves succeed in the course. This textoffers more built-in guidance than any other on the market— with specialemphasis on prerequisites skills—and a host of student-friendly features tohelp students catch up or learn on their own. MyMathLab not included.

Calculus, Global EditionBill Briggs, Lyle Cochran9781292062327Pub Date: 10/2/141328 pagesPaperback21.8 cm W | 27.5 cm H | 5.1 cm T | 3.2 kg Wt

Summary: For a three-semester or four-quarter calculus course covering single variable and multivariable calculus for mathematics, engineering, and science majors.

This much anticipated second edition of the most successful new calculus text published in the last two decades retains the best of the first edition while introducing important advances and refinements. Authors Briggs, Cochran, and Gillett build from a foundation of meticulously crafted exercise sets, then draw students into the narrative through writing that reflects the voice of the instructor, examples that are stepped out and thoughtfully annotated, and figures that are designed to teach rather than simply supplement the narrative. The authors appeal to students’ geometric intuition to introduce fundamental concepts, laying a foundation for the development that follows. The groundbreaking eBook contains over 650 Interactive Figures that can be manipulated to shed light on key concepts.


Calculus: A Complete Course with MyMathLab (8th Edition)Robert A. Adams9780321880215Pub Date: 2/28/13Mixed Media Product

Calculus: Several Variables Plus MyMathLab with Pearson eText -- Access Card Package(8th Edition)9780321880192Robert A. AdamsPub Date: 01/02/2013Mixed Media Product

University Calculus, Early Transcendentals (3rdEdition)Joel R. Hass, Maurice D. Weir9780321999580Pub Date: 12/24/141056 pagesHardcoverMathematics / Calculus21.6 cm W | 27.6 cm H

Summary: Classroom proven in North America and abroad, this text has a reputation for accuracy, elegance and precision and a suitable (but high) level of mathematical rigour. This text was written in a clear, coherent, and readable form; students will find it interesting. Calculus: A Complete Course with MyMathLab access card.

Summary: Classroom proven in North America and abroad, this text has a reputation for accuracy, elegance and precision and a suitable (but high) level of mathematical rigour. This text was written in a clear, coherent, and readable form; students will find it interesting.


Summary: University Calculus, Early Transcendentals is the ideal choice for professors who want a streamlined text with plenty of exercises. This text helps students successfully generalize and apply the key ideas of calculus through clear and precise explanations, thoughtfully chosen examples, and superior exercise sets. This text offers the right mix of basic, conceptual, and challenging exercises, along with meaningful applications. This significant revision features more examples, more mid-level exercises, more figures, improved conceptual flow, and the best in technology for learning and teaching.

This is a standalone product; MyMathLab does not come packaged with this content.

Calculus: A Complete Course(8th Edition)Robert A. Adams9780321781079Pub Date: 3/21/13Hardcover21.8 cm W | 27.9 cm H | 4.6 cm T | 2.1 kg Wt

Summary: Proven in North America and abroad, this classic text has earned a reputation for excellent accuracy and mathematical rigour. Previous editions have been praised for providing complete and precise statements of theorems, using geometric reasoning in applied problems, and for offering a range of applications across the sciences. Written in a clear, coherent, and readable form, Calculus: A Complete Course makes student comprehension a clear priority.

Were you looking for the book with access to MyMathLab?This product is the book alone, and does NOT come with access toMyMathLab.


Linear Algebra and Its Applications, GlobalEdition(5th Edition)David C. Lay, Steven R. Lay, Judi J. McDonald9781292092232Pub Date: 5/13/15576 pagesPaperback20.3 cm W | 25.4 cm H

Business Statistics, Global Edition (3rd Edition)Norean R. Sharpe, Richard D. De Veaux, Paul Velleman9781292058696Pub Date: 9/17/14976 pagesPaperback21.6 cm W | 27.6 cm H | 3.1 cm T | 1.8 kg Wt

Calculus: Single Variable Plus MyMathLab with Pearson eText -- Access Card Package(8th Edition)9780321880208Robert A. AdamsPub Date: 01/01/2013Mixed Media Product

Summary: Linear algebra is relatively easy for students during the early stages of the course, when the material is presented in a familiar, concrete setting. But when abstract concepts are introduced, students often hit a brick wall. Instructors seem to agree that certain concepts (such as linear independence, spanning, subspace, vector space, and linear transformations), are not easily understood, and require time to assimilate. Since they are fundamental to the study of linear algebra, students’ understanding of these concepts is vital to their mastery of the subject. David Lay introduces these concepts early in a familiar, concrete Rn setting, develops them gradually, and returns to them again and again throughout the text so that when discussed in the abstract, these concepts are more accessible.

Summary: Business Statistics, Third Edition, by Sharpe, De Veaux, and Velleman, narrows the gap between theory and practice–relevant statistical methods empower business students to make effective, data-informed decisions. With their unique blend of teaching, consulting, and entrepreneurial experiences, this dynamic author team brings a modern edge to teaching statistics to business students. Focusing on statistics in the context of real business issues, with an emphasis on analysis and understanding over computation, the text helps students be analytical, prepares them to make better business decisions, and shows them how to effectively communicate results.


Summary: Classroom proven in North America and abroad, this text has a reputation for accuracy, elegance and precision and a suitable (but high) level of mathematical rigour. This text was written in a clear, coherent, and readable form; students will find it interesting.

Linear Algebra with Applications, GlobalEdition (9th Edition)Steve Leon9781292070599Pub Date: 3/27/15528 pagesPaperback18.8 cm W | 23.2 cm H

Summary: This book is for sophomore-level or junior/senior-level first courses in linear algebra and assumes calculus as a prerequisite. This thorough and accessible text, from one of the leading figures in the use of technology in linear algebra, gives students a challenging and broad understanding of the subject. The author infuses key concepts with their modern practical applications to offer students examples of how mathematics is used in the real world. Each chapter contains integrated worked examples and chapter tests. The book stresses the important roles geometry and visualization play in understanding linear algebra.

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College Mathematics for Business, Economics,Life Sciences and Social Sciences, Global Edition(13th Edition)Raymond A. Barnett, Michael R. Ziegler, Karl E. Byleen9781292057668Pub Date: 9/17/141040 pagesPaperback21.5 cm W | 27.8 cm H | 3.4 cm T | 1.8 kg Wt

Mathematics with Applications in theManagement, Natural and Social Sciences,Global Edition (11th Edition)Margeret L. Lial, Thomas W. Hungerford, John P. Holcomb9781292058641Pub Date: 1/22/15960 pagesPaperback21.8 cm W | 27.6 cm H | 2.9 cm T | 1.9 kg Wt

Calculus for Business, Economics, LifeSciences and Social Sciences, Global Edition (13th Edition)Raymond A. Barnett, Michael R. Ziegler, Karl E. Byleen9781292062280Pub Date: 6/19/14640 pagesPaperback21.6 cm W | 27.4 cm H | 2.2 cm T | 1.1 kg Wt

Summary: For freshman/sophomore, 2 semester/2-3 quarter courses covering finite mathematics and/or calculus for students in business, economics, social sciences, or life sciences. Barnett/Ziegler/Byleen is designed to help students help themselves succeed in the course. This text offers more built-in guidance than any other on the market—with special emphasis on prerequisites skills—and a host of student-friendly features to help students catch up or learn on their own. The content is organized into three parts: (1) A Library of Elementary Functions (Chapters 1-2), (2) Finite Mathematics (Chapters 3-9), and (3) Calculus (Chapters 10-15).

Summary: Mathematics with Applications in the Management, Natural, and Social Sciences presents sound mathematics in an understandable manner, proceeding from the familiar to new material and from concrete examples to general rules and formulas. The Eleventh Edition retains its focus on real-world problem solving, but has been refreshed with revised and added content, updated and new applications, fine-tuned and newly-integrated pedagogical devices, and enhanced exercise sets. The new edition supports students with a tightly integrated MyMathLab® course and quality applications and exercises.


Summary: For 1-2 semester or 1-3 quarter courses covering calculus for students in business, economics, social sciences, or life sciences. Barnett/Ziegler/Byleen is designed to help students help themselves succeed in the course. This text offers more built-in guidance than any other on the market—with special emphasis on prerequisites skills—and a host of student-friendly features to help students catch up or learn on their own.

Stats : Data and Models (4th Edition)Richard D. De Veaux, Paul Velleman, David E. Bock9780321986498Pub Date: 12/24/14960 pagesHardcoverMathematics / Probability & Statistics / General21.6 cm W | 27.6 cm H | 2.1 kg Wt

Summary: For one-or-two semester introductory statistics courses. Richard De Veaux, Paul Velleman, and David Bock wrote Stats: Data and Models with the goal that students and instructors have as much fun reading it as they did writing it. Maintaining a conversational, humorous, and informal writing style, this new edition engages students from the first page. The authors focus on statistical thinking throughout the text and rely on technology for calculations. As a result, students can focus on developing their conceptual understanding. Innovative Think/Show/Tell examples give students a problem-solving framework and, more importantly, a way to think through any statistics problem and present their results. The Fourth Edition is updated with instructor podcasts, video lectures, and new examples to keep material fresh, current, and relevant to today’s students. NOTE: You are purchasing a standalone product; MyStatLab does not come packaged with this content.


Essentials of Statistics, Global Edition (5th Edition)Mario F. Triola9781292058764Pub Date: 9/19/14720 pagesPaperback21.4 cm W | 27.4 cm H | 2.4 cm T | 1.3 kg Wt

Introductory Statistics (10th Edition)Neil A. Weiss9780321989178Pub Date: 12/24/14848 pagesHardcoverMathematics / Probability & Statistics / General21.6 cm W | 27.6 cm H

Elementary Statistics: Picturing the World,Global Edition (6th Edition)Ron Larson, Betsy Farber9781292058610Pub Date: 6/5/14704 pagesPaperback21.6 cm W | 27.4 cm H | 2.4 cm T | 1.2 kg Wt

Summary: Marty Triola’s text continues to be the bestseller because it helps students understand the relationship between statistics and the world, bringing life to the theory and methods. Essentials of Statistics (a briefer version of Elementary Statistics) raises the bar with every edition by incorporating an unprecedented amount of real and interesting data that will help instructors connect with students today, and help them connect statistics to their daily lives. The Fifth Edition contains more than 1,585 exercises, 89% of which use real data and 86% of which are new. Hundreds of examples are included, 92% of which use real data and 85% of which are new.

Summary: For one or two semester courses in statistics. StatisticallySignificant Weiss’s Introductory Statistics, Tenth Edition, is the idealtextbook for introductory statistics classes that emphasize statisticalreasoning and critical thinking. Comprehensive in its coverage, Weiss’smeticulous style offers careful, detailed explanations to ease the learningprocess. With more than 1,000 data sets and over 3,000 exercises, this texttakes a data-driven approach that encourages students to apply their knowledge and develop statistical understanding.


Summary: Statistics opens a window to the modern world, and this market-leading text makes it easy to understand! Larson and Farber’s Elementary Statistics: Picturing the World, Sixth Edition, provides stepped out instruction, real-life examples and exercises, and the use of technology to offer the most accessible approach. The authors carefully develop theory through strong pedagogy, and examples show how statistics is used to picture and describe the world. In keeping with the premise that students learn best by doing, it includes more than 210 examples and more than 2300 exercises, to make the concepts of statistics a part of students’ everyday lives.

Probability and Statistical Inference, Global Edition(9th Edition)Robert V. Hogg, Elliot A. Tanis9781292062358Pub Date: 9/29/14552 pagesPaperback20.5 cm W | 25.3 cm H | 1.8 cm T | 866 g Wt

Summary: For a one or two semester course; calculus background presumed, no previous study of probability or statistics is required. Written by three veteran statisticians, this applied introduction to probability and statistics emphasizes the existence of variation in almost every process, and how the study of probability and statistics helps us understand this variation. Designed for students with a background in calculus, this book continues to reinforce basic mathematical concepts with numerous real-world examples and applications to illustrate the relevance of key concepts.


comPuter science


C++ How to Program (Early Objects Version), International Edition : Early Objects Version(9th Edition)Harvey Deitel, Paul Deitel9780273793298Pub Date: 5/9/131088 pagesMixed Media Product17.8 cm W | 23.1 cm H | 3.3 cm T | 1.3 kg Wt

Starting Out with C++: From Control Structures through Objects Global Edition(8th Edition)Tony Gaddis9781292069975Pub Date: 9/19/141272 pagesMixed Media Product20.3 cm W | 25.3 cm H | 4.2 cm T | 1.9 kg Wt

Problem Solving and Program Design in C (8th Edition)Jeri R. Hanly, Elliot B. Koffman9780134014890Pub Date: 2/20/15840 pagesPaperback17.8 cm W | 23.2 cm H

Summary: For Introduction to Programming (CS1) and other more intermediate courses covering programming in C++. Also appropriate as a supplement for upper-level courses where the instructor uses a book as a reference for the C++ language.

This best-selling comprehensive text is aimed at readers with little or no programming experience. It teaches programming by presenting the concepts in the context of full working programs and takes an early-objects approach. The authors emphasize achieving program clarity through structured and object-oriented programming, software reuse and component-oriented software construction. The Ninth Edition encourages students to connect computers to the community, using the Internet to solve problems and make a difference in our world.

Summary: This text is intended for either a one-semester accelerated introductory course or a traditional two-semester sequence covering C++ programming.

Tony Gaddis’s accessible, step-by-step presentation helps beginning students understand the important details necessary to become skilled programmers at an introductory level. Gaddis motivates the study of both programming skills and the C++ programming language by presenting all the details needed to understand the “how” and the “why”–but never losing sight of the fact that most beginners struggle with this material. His approach is both gradual and highly accessible, ensuring that students understand the logic behind developing high-quality programs. In Starting Out with C++: From Control Structures through Objects, Gaddis covers control structures, functions, arrays, and pointers before objects and classes. As with all Gaddis texts, clear and easy-to-read code listings, concise and practical real-world examples, and an abundance of exercises appear in every chapter.

comPuter science

Summary: Learning to Program with ANSIC Problem Solving andProgram Design in C teaches readers to program with ANSIC, astandardized, industrial-strength programming language known for itspower and probability.

The text uses widely accepted software engineering methods to teachreaders to design cohesive, adaptable, and reusable program solutionmodules with ANSIC.

Through case studies and real world examples, readers are able to envisiona professional career in programming.

Starting Out with C++: Early Objects, International Edition(8th Edition)Tony Gaddis, Judy Walters, Godfrey Muganda9780273793311Pub Date: 6/20/131248 pagesPaperback20.3 cm W | 25.3 cm H | 4.5 cm T | 2.2 kg Wt

Summary: Tony Gaddis’s accessible, step-by-step presentation helps beginning students understand the important details necessary to become skilled programmers at an introductory level. Gaddis motivates the study of both programming skills and the C++ programming language by presenting all the details needed to understand the “how” and the “why”—but never losing sight of the fact that most beginners struggle with this material. His approach is both gradual and highly accessible, ensuring that students understand the logic behind developing high-quality programs.


Problem Solving with C++, Global Edition (9th Edition)Walter Savitch9781292018249Pub Date: 11/27/141080 pagesPaperback18.9 cm W | 23 cm H | 3.5 cm T | 1.4 kg Wt

Absolute C++(6th Edition)Walter Savitch, Kenrick Mock9780133970784Pub Date: 2/27/15984 pagesPaperback18.7 cm W | 23.2 cm H

Introduction to Programming with C++,International Edition(3rd Edition)Y Daniel Liang9780273793243Pub Date: 4/25/13720 pagesMixed Media Product20.3 cm W | 25.1 cm H | 2.4 cm T | 1.1 kg Wt

Summary: For the C++ introductory programming course. Problem Solving with C++ continues to be the most widely used textbook by students and instructors in the introduction to programming and C++ language course. Through each edition, hundreds and thousands of students have valued Walt Savitch’s approach to programming, which emphasizes active reading through the use of well-placed examples and self-test examples. Created for the beginner, this book focuses on cultivating strong problem-solving and programming techniques while introducing students to the C++ programming language.

Summary: Introduction and Advancement in C++ Programming. Absolute C++ is a comprehensive introduction to the C++ programming language. The text is organized around the specific use of C++, providing programmers with an opportunity to master the language completely. Adaptable to a wide range of users, the text is appropriate for beginner to advanced programmers familiar with the C++ language.

The Sixth Edition covers everything from basic syntax to more advanced topics, such as polymorphism, exception handling, and the Standard Template Library, making it ideal for both beginner and intermediate programmers. Updated to reflect the most recent changes in the C++ language, Absolute C++teaches readers to become proficient in a widely used and important programming language.

comPuter science

Summary: For undergraduate students in Computer Science and Computer Programming courses.

A solid foundation in the basics of C++ programming will allow students to create efficient, elegant code ready for any production environment. Learning basic logic and fundamental programming techniques is essential for new programmers to succeed. A distinctive fundamentals-first approach and clear, concise writing style characterize Introduction to Programming with C++, 3/e. Basic programming concepts are introduced on control statements, loops, functions, and arrays before object-oriented programming is discussed. Abstract concepts are carefully and concretely explained using simple, short, and stimulating examples. Explanations are presented in brief segments, with many figures and tables.

Java How To Program (Early Objects), Global Edition(10th Edition)Harvey Deitel, Paul Deitel9781292018195Pub Date: 10/3/141248 pagesMixed Media Product17.6 cm W | 23.6 cm H | 4.1 cm T | 1.5 kg Wt

Summary: Intended for use in the Java programming course. The Deitels’ groundbreaking How to Program series offers unparalleled breadth and depth of object-oriented programming concepts and intermediate-level topics for further study. Java How to Program (Early Objects), Tenth Edition, teaches programming by presenting the concepts in the context of full working programs and takes an early-objects approach.


Starting Out with Java : From Control Structures through Objects (6th Edition)Tony Gaddis9780133957051Pub Date: 3/2/151152 pagesPaperback20.3 cm W | 25.4 cm H

Java Software Solutions, Global Edition (8th Edition)John Lewis, William Loftus9781292018232Pub Date: 7/31/14832 pagesMixed Media Product18.9 cm W | 23.2 cm H | 2.7 cm T | 1.1 kg Wt

Java: How to Program (Late Objects), Global Edition (10th Edition)Harvey M. Deitel, Paul J. Deitel9781292019369Pub Date: 9/4/141232 pagesMixed Media Product17.9 cm W | 23.3 cm H | 3.9 cm T | 1.5 kg Wt

Summary: In “Starting Out with Java: From Control Structures through Objects,” Gaddis covers procedural programming--control structures and methods--before introducing object-oriented programming. As with all Gaddis texts, clear and easy-to-read code listings, concise and practical real-world examples, and an abundance of exercises appear in every chapter.

Summary: Intended for use in the Java programming course. Java Software Solutions teaches a foundation of programming techniques to foster well-designed object-oriented software. Heralded for its integration of small and large realistic examples, this worldwide best-selling text emphasizes building solid problem-solving and design skills to write high-quality programs.

comPuter science

Summary: Intended for use in the Java programming course. The Deitels’ groundbreaking How to Program series offers unparalleled breadth and depth of object-oriented programming concepts and intermediate-level topics for further study. Java How to Program (Late Objects), Tenth Edition, teaches programming by presenting the concepts in the context of full working programs. The Late Objects Version delays coverage of class development until Chapter 8, first presenting control structures, methods and arrays material in a non-object-oriented, procedural programming context.

Intro to Java Programming, Brief Version, Global Edition(10th Edition)Y. Daniel Liang9781292078564Pub Date: 11/13/14800 pagesMixed Media Product20.4 cm W | 25.2 cm H | 2.6 cm T | 1.2 kg Wt

Summary: This text is intended for a 1-, 2-, or 3-semester CS1 course sequence. Daniel Liang teaches concepts of problem-solving and object-oriented programming using a fundamentals-first approach. Beginning programmers learn critical problem-solving techniques then move on to grasp the key concepts of object-oriented, GUI programming, advanced GUI and Web programming using Java. Liang approaches Java GUI programming using JavaFX, not only because JavaFX is much simpler for new Java programmers to learn and use but because it has replaced Swing as the new GUI tool for developing cross-platform-rich Internet applications on desktop computers, on hand-held devices, and on the Web. Additionally, for instructors, JavaFXprovides a better teaching tool for demonstrating object-oriented programming.

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Java: Global Edition (7th Edition)Walter Savitch9781292018331Pub Date: 8/27/141024 pagesMixed Media Product18.8 cm W | 23.2 cm H | 3.2 cm T | 1.3 kg Wt

Visual C# 2012 How to Program, International Edition(5th Edition)Harvey Deitel, Paul Deitel9780273793304Pub Date: 5/30/131024 pagesMixed Media Product17.8 cm W | 23.1 cm H | 3.1 cm T | 1.2 kg Wt

Intro to Java Programming, Comprehensive Version, Global Edition (10th Edition)Y Daniel Liang9781292070018Pub Date: 10/16/141344 pagesMixed Media Product20.5 cm W | 25.3 cm H | 4.2 cm T | 2 kg Wt

Summary: Java: An Introduction to Problem Solving and Programming, 7e, is ideal for introductory Computer Science courses using Java, and other introductory programming courses in departments of Computer Science, Computer Engineering, CIS, MIS, IT, and Business.

Students are introduced to object-oriented programming and important concepts such as design, testing and debugging, programming style, interfaces inheritance, and exception handling. The Java coverage is a concise, accessible introduction that covers key language features. Objects are covered thoroughly and early in the text, with an emphasis on application programs over applets.

Summary: Appropriate for all basic-to-intermediate level courses in Visual C# 2012 programming. Created by world-renowned programming instructors Paul and Harvey Deitel, Visual C# 2012 How to Program, Fifth Edition introduces all facets of the C# 2012 language hands-on, through hundreds of working programs. This book has been thoroughly updated to reflect the major innovations Microsoft has incorporated in Visual C# 2012; all discussions and sample code have been carefully audited against the newest Visual C# language specification.

comPuter science

Summary: This text is intended for a 1-, 2-, or 3-semester CS1 course sequence. Daniel Liang teaches concepts of problem-solving and object-oriented programming using a fundamentals-first approach. Beginning programmers learn critical problem-solving techniques then move on to grasp the key concepts of object-oriented, GUI programming, advanced GUI and Web programming using Java.

Starting Out with Visual C# 2012, Global Edition(3rd Edition)Tony Gaddis9781292061191Pub Date: 7/31/14792 pagesPaperback21.6 cm W | 27.6 cm H | 2.6 cm T | 1.5 kg Wt

Summary: Intended for use in the Introductory C# Programming course. Tony Gaddis’s accessible, step-by-step presentation helps beginning students understand the important details necessary to become skilled programmers at an introductory level. Gaddis motivates the study of both programming skills and the Visual C# programming language by presenting all the details needed to understand the “how” and the “why”—but never losing sight of the fact that most beginners struggle with this material. His approach is both gradual and highly accessible, ensuring that students understand the logic behind developing high-quality programs.

In Starting Out With Visual C# 2012, Gaddis makes a very detailed and evenly paced presentation of both programming and C# syntax concepts so all readers will be able to follow along. His GUI-based approach to teaching C# will resonate with students in CS, IT, and CIS courses.


Data Structures and Algorithm Analysis inC++, International Edition(4th Edition)Mark A. Weiss9780273769385Pub Date: 8/12/13656 pagesPaperback18.9 cm W | 23 cm H | 2 cm T | 848 g Wt

Data Structures and Abstractions with Java,Global Edition(4th Edition)Timothy Henry, Frank M. Carrano9781292077185Pub Date: 4/6/15936 pagesPaperback20.3 cm W | 25.4 cm H

Data Abstraction & Problem Solving with C++: International Edition(6th Edition)Frank M. Carrano, Timothy Henry9780273768418Pub Date: 2/15/13840 pagesMixed Media Product20.3 cm W | 24.8 cm H | 2.5 cm T | 1.2 kg Wt

Summary: Data Structures and Algorithm Analysis in C++ is an advanced algorithms book that bridges the gap between traditional CS2 and Algorithms Analysis courses.

As the speed and power of computers increases, so does the need for effective programming and algorithm analysis. By approaching these skills in tandem, Mark Allen Weiss teaches readers to develop well-constructed, maximally efficient programs using the C++ programming language.

This book explains topics from binary heaps to sorting to NP-completeness, and dedicates a full chapter to amortized analysis and advanced data structures and their implementation. Figures and examples illustrating successive stages of algorithms contribute to Weiss’ careful, rigorous and in-depth analysis of each type of algorithm.

Summary: Data Structures and Abstractions with Java is suitable for one- or two-semester courses in data structures (CS-2) in the departments of Computer Science, Computer Engineering, Business, and Management Information Systems.

This is the most student-friendly data structures text available that introduces ADTs in individual, brief chapters – each with pedagogical tools to help students master each concept. Using the latest features of Java, this unique object-oriented presentation makes a clear distinction between specification and implementation to simplify learning, while providing maximum classroom flexibility.

comPuter science

Summary: This classic, best selling data structures text provides a firm foundation in data abstraction that emphasizes the distinction between specifications and implementation as the basis for an object-oriented approach. Software engineering principles and concepts as well as UML diagrams are used to enhance student understanding.

Java Software Structures,International Edition (4th Edition)John Lewis, Joseph Chase9780273793328Pub Date: 4/25/13704 pagesMixed Media Product18.8 cm W | 22.6 cm H | 2.3 cm T | 896 g Wt

Summary: For undergraduate Macroeconomics courses. A modern approach to macroeconomics. Williamson’s Macroeconomics uses a thoroughly modern approach by showing students how to build macroeconomic models from microeconomic principles. This approach helps to make the text consistent with the way macroeconomic research is conducted today.

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Assembly Language for x86 Processors, Global Edition(7th Edition)Kip R. Irvine9781292061214Pub Date: 6/12/14720 pagesPaperback17.9 cm W | 23.1 cm H | 2.3 cm T | 878 g Wt

Computer Networks and Internets, Global Edition(6th Edition)Douglas Comer9781292061177Pub Date: 1/6/15672 pagesPaperback18.1 cm W | 23.1 cm H | 2.1 cm T | 816 g Wt

Computer Organization and Architecture (10th Edition)William Stallings9780134101613Pub Date: 1/12/15864 pagesHardcoverComputers / Computer Engineering17.8 cm W | 23.2 cm H

Summary: Assembly Language for x86 Processors, 7e is suitable for undergraduate courses in assembly language programming and introductory courses in computer systems and computer architecture. Proficiency in one other programming language, preferably Java, C, or C++, is recommended.

Written specifically for 32- and 64-bit Intel/Windows platform, this complete and fully updated study of assembly language teaches students to write and debug programs at the machine level. This text simplifies and demystifies concepts that students need to grasp before they can go on to more advanced computer architecture and operating systems courses. Students put theory into practice through writing software at the machine level, creating a memorable experience that gives them the confidence to work in any OS/machine-oriented environment.

Summary: Appropriate for all introductory-to-intermediate courses in computer networking, the Internet, or Internet applications; students need no background in networking, operating systems, or advanced mathematics.

Leading networking authority Douglas Comer presents a wide-ranging, self-contained tour of the concepts, principles, and technologies that enable today’s Internet to support applications ranging from web browsing to telephony and multimedia. Comer begins by illuminating the applications and facilities offered by today’s Internet. Next, he systematically introduces the underlying network technologies and protocols that make them possible. With these concepts and technologies established, he introduces several of the most important contemporary issues faced by network implementers and managers, including quality of service, Internet telephony, multimedia, network security, and network management.

comPuter science

Summary: For graduate and undergraduate courses in computer science, computer engineering, and electrical engineering. Computer Organization and Architecture is a comprehensive coverage of the entire field of computer design updated with the most recent research and innovations in computer structure and function. With clear, concise, and easy-to-read material, the Tenth Edition is a user-friendly source for people studying computers. Subjects such as I/O functions and structures, RISC, and parallel processors are explored integratively throughout, with real world examples enhancing the text for reader interest. With brand new material and strengthened pedagogy, this text engages readers in the world of computer organization and architecture.

Data and ComputerCommunications, International Edition (10th Edition)Tony Gaddis, William Stallings9781292014388Pub Date: 12/18/13912 pagesMixed Media Product17.8 cm W | 23.2 cm H | 2.8 cm T | 1.1 kg Wt

Summary: Two-time winner of the best Computer Science and Engineering textbook of the year award from the Textbook and Academic Authors Association. For a one/two-semester courses in Computer Networks, Data Communications, and Communications Networks in CS, CIS, and Electrical Engineering departments. With a focus on the most current technology and a convenient modular format, this best-selling text offers a clear and comprehensive survey of the entire data and computer communications field. Emphasizing both the fundamental principles as well as the critical role of performance in driving protocol and network design, it explores in detail all the critical technical areas in data communications, wide-area networking, local area networking, and protocol design.


Fundamentals of Database Systems (7th Edition)Ramez Elmasri, Shamkant B. Navathe9780133970777Pub Date: 3/20/151200 pagesHardcover18.7 cm W | 23.2 cm H

Operating Systems: Internals and Design Principles, Global Edition (8th Edition)William Stallings9781292061351Pub Date: 5/15/14800 pagesMixed Media Product17.9 cm W | 22.9 cm H | 2.6 cm T | 982 g Wt

Database Systems: A Practical Approach to Design, Implementation, and Management, Global Edition(6th Edition)Thomas Connolly, Carolyn Begg9781292061184Pub Date: 9/26/141440 pagesMixed Media Product18.8 cm W | 23.4 cm H | 4.5 cm T | 1.8 kg Wt

Summary: Clear explanations of theory and design, broad coverage of models and real systems, and an up-to-date introduction to modern database technologies result in a leading introduction to database systems. Intended for computer science majors, this text emphasizes math models, design issues, relational algebra, and relational calculus. A lab manual and problems give students opportunities to practice the fundamentals of design and implementation. Real-world examples serve as engaging, practical illustrations of database concepts. The Seventh Edition maintains its coverage of the most popular database topics, including SQL, security, and data mining, and features increased emphasis on XML and semi-structured data.

Summary: Intended for use in a one- or two-semester undergraduate course in operating systems for computer science, computer engineering, and electrical engineering majors. Operating Systems: Internals and Design Principles provides a comprehensive and unified introduction to operating systems topics. Stallings emphasizes both design issues and fundamental principles in contemporary systems and gives readers a solid understanding of the key structures and mechanisms of operating systems. He discusses design trade-offs and the practical decisions affecting design, performance and security. The book illustrates and reinforces design concepts and ties them to real-world design choices through the use of case studies in Linux, UNIX, Android, and Windows 8.

comPuter science

Summary: This book is ideal for a one- or two-term course in database management or database design in an undergraduate or graduate level course. With its comprehensive coverage, this book can also be used as a reference for IT professionals. This best-selling text introduces the theory behind databases in a concise yet comprehensive manner, providing database design methodology that can be used by both technical and non-technical readers. The methodology for relational Database Management Systems is presented in simple, step-by-step instructions in conjunction with a realistic worked example using three explicit phases—conceptual, logical, and physical database design.

Modern Operating Systems: Global Edition (4th Edition)Andrew S Tanenbaum, Herbert Bos9781292061429Pub Date: 9/18/141136 pagesPaperback18.1 cm W | 23.1 cm H | 3.5 cm T | 1.4 kg Wt

Summary: Modern Operating Systems, Fourth Edition, is intended for introductory courses in Operating Systems in Computer Science, Computer Engineering, and Electrical Engineering programs. The widely anticipated revision of this worldwide best-seller incorporates the latest developments in operating systems (OS) technologies. The Fourth Edition includes up-to-date materials on relevant OS. Tanenbaum also provides information on current research based on his experience as an operating systems researcher.

Modern Operating Systems, Third Edition was the recipient of the 2010 McGuffey Longevity Award. The McGuffey Longevity Award recognizes textbooks whose excellence has been demonstrated over time.


Starting Out With App Inventor for Android, Global Edition (1st Edition)Tony Gaddis, Rebecca Halsey9781292080321Pub Date: 4/10/15696 pagesPaperback20.3 cm W | 25.4 cm HPearson

Introduction to Computing and Programmingin Python (4th Edition)Mark J. Guzdial, Barbara Ericson9780134025544Pub Date: 1/9/15528 pagesTrade PaperbackComputers17.8 cm W | 23.5 cm H | 694 g Wt

Computer Science: An Overview, Global Edition(12th Edition)Glenn Brookshear, Dennis Brylow9781292061160Pub Date: 9/19/14640 pagesMixed Media Product20.5 cm W | 25.2 cm H | 2.2 cm T | 990 g Wt

Summary: In Starting Out with App Inventor for Android, Tony Gaddis and Rebecca Halsey teach the fundamentals of programming while simultaneously showing students how to create fun, useful, and imaginative apps. Because App Inventor allows students to create apps and see them running on a phone, programming becomes a personally meaningful skill. Gaddis’s highly accessible, step-by-step presentation presents all the details needed to understand the “how” and the “why”–but never loses sight of the fact that most novice programmers struggle with this material. His gradual approach ensures that readers understand the logic behind developing high-quality programs.

Summary: Introduction to Computing and Programming in Python is a uniquely researched and up-to-date volume that is widely recognized for its successful introduction to the subject of Media Computation. Emphasizing creativity, classroom interaction, and in-class programming examples, Introduction to Computing and Programming in Python takes a bold and unique approach to computation that engages students and applies the subject matter to the relevancy of digital media. The Fourth Edition teaches students to program in an effort to communicate via social computing outlets, providing a unique approach that serves the interests of a broad range of students.

NOTE: You are purchasing a standalone product; MyProgrammingLab does not come packaged with this content.

comPuter science

Summary: For the Introduction to Computer Science course. Computer Science: An Overview uses broad coverage and clear exposition to present a complete picture of the dynamic computer science field. Accessible to students from all backgrounds, Glenn Brookshear uses a language-independent context to encourage the development of a practical, realistic understanding of the field. An overview of each of the important areas of Computer Science provides students with a general level of proficiency for future courses.

Projects in Computing and Information Systems: A Student’s Guide (3rd Editon) Christian Dawson9781292073460Pub Date: 4/15/15320 pagesPaperback17 cm W | 24 cm H

Summary: This one-stop resource takes you through the entire project process, from selecting the project, to producing a proposal, all the way through to report writing and presentation of the project or dissertation. Using an accessible yet academically rigorous writing style, the material is presented in a user-friendly format to enable you to develop your project writing skills and ‘add value’ to your work. This new edition has been updated to include technology and processes (i.e. choice of programming languages; agile methods) and also wider issues which are becoming increasingly important in the ‘skills’ area (i.e. ethics; plagiarism; PDPs/aspiration).

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Mechanics of Materials, SI Edition (9th Edition)Russell C. Hibbeler9789810694364Pub Date: 6/1/13866 pagesPaperback20.1 cm W | 23.6 cm H | 2.7 cm T | 1.4 kg Wt

Mechanics For Engineers: Statics, SI Editon (13th Edition)Russell C. Hibbeler, Kai Beng Yap9789810692605Pub Date: 2/7/13646 pagesPaperback20.1 cm W | 23.8 cm H | 2.1 cm T | 1.1 kg Wt

Computer Security: Principles and Practice, Global Edition(3rd Edition)William Stallings, Lawrie Brown9781292066172Pub Date: 10/24/14848 pagesPaperback17.9 cm W | 23.1 cm H | 2.7 cm T | 1 kg Wt

Summary: For undergraduate Mechanics of Materials courses in Mechanical, Civil, and Aerospace Engineering departments.

Containing Hibbeler’s hallmark student-oriented features, this text is in four-color with a photorealistic art program designed to help students visualize difficult concepts. A clear, concise writing style and more examples than any other text further contribute to students’ ability to master the material.

This edition can be packaged with MasteringEngineering, an innovative online program created to emulate the instructor’s office–hour environment, guiding students through engineering concepts from Mechanics of Materials with self-paced individualized coaching.

Summary: In his revision of Mechanics for Engineers, 13e, SI Edition, R.C. Hibbeler empowers students to succeed in the whole learning experience. Hibbeler achieves this by calling on his everyday classroom experience and his knowledge of how students learn inside and outside of lectures.

MasteringEngineering SI, the most technologically advanced online tutorial and homework system available, can be packaged with this edition.

comPuter science

Summary: Computer Security: Principles and Practice, Third Edition, is ideal for courses in Computer/Network Security.

In recent years, the need for education in computer security and related topics has grown dramatically—and is essential for anyone studying Computer Science or Computer Engineering. This is the only text available to provide integrated, comprehensive, up-to-date coverage of the broad range of topics in this subject.

The Text and Academic Authors Association named Computer Security: Principles and Practice, First Edition, the winner of the Textbook Excellence Award for the best Computer Science textbook of 2008.

Mechanics for Engineers: Dynamics, SI Edition(13th Edition)Russell C. Hibbeler, Kai Beng Yap9789810692612Pub Date: 2/7/13736 pagesPaperback20.1 cm W | 23.8 cm H | 2.4 cm T | 1.2 kg Wt

Summary: In his revision of Mechanics for Engineers, 13e, SI Edition, R.C. Hibbeler empowers students to succeed in the whole learning experience. Hibbeler achieves this by calling on his everyday classroom experience and his knowledge of how students learn inside and outside of lectures.

MasteringEngineering SI, the most technologically advanced online tutorial and homework system available, can be packaged with this edition. This product is the book alone. Look for ISBN 47951421 if you need access to MasteringEngineering as well.


engineering


Mechanics For Engineers: Statics, SI Editon (13th Edition)Russell C. Hibbeler, Kai Beng Yap9789810692605Pub Date: 2/7/13646 pagesPaperback20.1 cm W | 23.8 cm H | 2.1 cm T | 1.1 kg Wt

Mechanics for Engineers: Dynamics, SI Edition(13th Edition)Russell C. Hibbeler, Kai Beng Yap9789810692612Pub Date: 2/7/13736 pagesPaperback20.1 cm W | 23.8 cm H | 2.4 cm T | 1.2 kg Wt

Mechanics of Materials, SI Edition (9th Edition)Russell C. Hibbeler9789810694364Pub Date: 6/1/13866 pagesPaperback20.1 cm W | 23.6 cm H | 2.7 cm T | 1.4 kg Wt

Summary: In his revision of Mechanics for Engineers, 13e, SI Edition, R.C. Hibbeler empowers students to succeed in the whole learning experience. Hibbeler achieves this by calling on his everyday classroom experience and his knowledge of how students learn inside and outside of lectures. MasteringEngineering SI, the most technologically advanced online tutorial and homework system available, can be packaged with this edition.

Summary: MasteringEngineering SI, the most technologically advanced online tutorial and homework system available, can be packaged with this edition. Were you looking for the book with access to MasteringEngineering? This product is the book alone, and does NOT come with access to MasteringEngineering. Buy Mechanics for Engineers: Dynamics, SI edition with MasteringEngineering access card 13e (ISBN 9781447951421) if you need access to Mastering as well, and save money on this brilliant resource.

engineering

Summary: For undergraduate Mechanics of Materials courses in Mechanical, Civil, and Aerospace Engineering departments. Containing Hibbeler’s hallmark student-oriented features, this text is in four color with a photorealistic art program designed to help students visualize difficult concepts. A clear, concise writing style and more examples than any other text further contribute to students’ ability to master the material.

Manufacturing Engineering and Technology, SIEdition (7th Edition)Serope Kalpakjian, Stephen R. Schmid9789810694067Pub Date: 9/4/131224 pagesPaperback20.2 cm W | 25.5 cm H | 3.6 cm T | 2 kg Wt

Summary: For courses in manufacturing processes at two- or four-year schools. An up-to-date text that provides a solid background in manufacturing processes. Manufacturing Engineering and Technology, SI Edition, 7e, presents a mostly qualitative description of the science, technology, and practice of manufacturing. This includes detailed descriptions of manufacturing processes and the manufacturing enterprise that will help introduce students to important concepts. With a total of 120 examples and case studies, up-to-date and comprehensive coverage of all topics, and superior two-color graphics, this text provides a solid background for manufacturing students and serves as a valuable reference text for professionals.


Feedback Control of Dynamic Systems, Global Edition (7th Edition)Gene F. Franklin, J Powell, Abbas Emami-Naeini9781292068909Pub Date: 9/4/14880 pagesPaperback17.9 cm W | 23.1 cm H | 2.8 cm T | 1.1 kg Wt

Signals, Systems, & Transforms: InternationalEdition (5th Edition)Charles Phillips, John Parr, Eve Riskin9781292015286Pub Date: 4/17/14816 pagesPaperback18.9 cm W | 22.9 cm H | 2.5 cm T | 1 kg Wt

Electric Circuits, Global Edition (10th Edition)James Nilsson, Susan Riedel9781292060545Pub Date: 6/12/14816 pagesPaperback21.8 cm W | 27.6 cm H | 2.6 cm T | 1.5 kg Wt

Summary: For senior-level or first-year graduate-level courses in control analysis and design, and related courses within engineering, science, and managemen. Feedback Control of Dynamic Systems covers the material that every engineer, and most scientists and prospective managers, needs to know about feedback control–including concepts like stability, tracking, and robustness. Each chapter presents the fundamentals along with comprehensive, worked-out examples, all within a real-world context and with historical background information. The authors also provide case studies with close integration of MATLAB throughout.

Summary: For sophomore/junior-level signals and systems courses in Electrical and Computer Engineering departments. This text provides a clear, comprehensive presentation of both the theory and applications in signals, systems, and transforms. It presents the mathematical background of signals and systems, including the Fourier transform, the Fourier series, the Laplace transform, the discrete-time and the discrete Fourier transforms, and the z-transform. The text integrates MATLAB examples into the presentation of signal and system theory and applications.

engineering

Summary: Designed for use in a one or two-semester Introductory Circuit Analysis or Circuit Theory Course taught in Electrical or Computer Engineering Departments. Electric Circuits 10/e is the most widely used introductory circuits textbook of the past 25 years. As this book has evolved to meet the changing learning styles of students, the underlying teaching approaches and philosophies remain unchanged.

MasteringEngineering for Electric Circuits is a total learning package that is designed to improve results through personalized learning. This innovative online program emulates the instructor’s office—hour environment, guiding students through engineering concepts from Electric Circuits with self-paced individualized coaching.

Mathematics for Engineers : A Modern Interactive Approach(4th Edition)Tony Croft, Robert Davison9781292065939Pub Date: 4/13/15960 pagesPaperback18.9 cm W | 24.6 cm H

Summary: Understanding key mathematical concepts and applying them successfully to solve problems are vital skills that all engineering students must acquire. Mathematics for Engineers teaches, develops and nurtures those skills. Practical, informal and accessible, it begins with the foundations and gradually builds upon this knowledge as it introduces more complex concepts to cover all requirements for a first year engineering maths course, together with introductory material for even more advanced topics.


Modern Engineering Mathematics (5th Edition)Glyn James9781292080734Pub Date: 3/23/151152 pagesPaperback18.9 cm W | 24.6 cm H

engineering

Summary: This book provides a complete course for first-year engineering mathematics. Whichever field of engineering you are studying, you will be most likely to require knowledge of the mathematics presented in this textbook. Taking a thorough approach, the authors put the concepts into an engineering context, so you can understand the relevance of mathematical techniques presented and gain a fuller appreciation of how to draw upon them throughout your studies.

Digital Fundamentals, Global Edition (11th Edition)Thomas L Floyd9781292075983Pub Date: 1/5/15912 pagesPaperback21.7 cm W | 27.5 cm H | 2.9 cm T | 1.6 kg Wt

Summary: For courses in digital circuits, digital systems (including design and analysis), digital fundamentals, digital logic, and introduction to computers. Digital Fundamentals, Eleventh Edition, continues its long and respected tradition of offering students a strong foundation in the core fundamentals of digital technology, providing basic concepts reinforced by plentiful illustrations, examples, exercises, and applications. The text’s teaching and learning resources include an Instructor’s Manual, PowerPoint lecture slides, and Test Bank, as well as study resources for students.


Biology &

microBiology


Biology: A Global Approach Global Edition (10th Edition)Neil A. Campbell, Jane B. Reece, Lisa Urry, Michael L Cain9781292008653Pub Date: 3/27/141512 pagesPaperback22.8 cm W | 27.2 cm H | 4.8 cm T | 2.9 kg Wt

Microbiology with Diseases by Body System, Global Edition(4th Edition)Robert W. Bauman9781292057682Pub Date: 10/17/14944 pagesPaperback24.6 cm W | 27.6 cm H | 3 cm T | 2.1 kg Wt

Campbell Biology: Concepts & Connections, Global Edition(8th Edition)Jane B. Reece, Martha R. Taylor, Eric J. Simon, Jean L. Dickey9781292057804Pub Date: 5/21/15928 pagesPaperback22.9 cm W | 27.6 cm H

Summary: This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States. The Tenth Edition of the best-selling text Campbell BIOLOGY helps launch students to success in biology through its clear and engaging narrative, superior pedagogy, and innovative use of art and photos to promote student learning. The Tenth Edition helps students develop a deeper understanding of biology by making connections visually across chapters and building the scientific skills needed for success in upper-level courses.

Were you looking for the book with access to MasteringBiology? This product is the book alone, and does NOT come with access to MasteringBiology. Buy Biology; A Global Approach with MasteringBiology access card 10e (ISBN 9781292008745) and MasteringBiology Virtual Lab Full Suite for Biology (ISBN 9781292008752) if you need access to Mastering as well, and save money on this brilliant resource.

Summary: For pre-nursing and allied health students (including mixed-majors courses). Robert Bauman’s Microbiology with Diseases by Body System, Fourth Edition retains the hallmark art program and clear writing style that have made his books so successful. The Fourth Edition encourages students to visualize the invisible with new QR codes linking to 18 Video Tutors and 6 Disease in Depth features that motivate students to interact with microbiology content and explore microbiology further. The continued focus on real-world clinical situations prepares students for future opportunities in applied practice and healthcare careers. A more robust optional MasteringMicrobiology®program works with the text to provide an interactive and personalized learning experience that ensures students learn microbiology both in and out of the classroom.

Biology & microBiology

Summary: Intended for non-majors or mixed biology courses. Campbell Biology: Concepts & Connections continues to introduce pedagogical innovations, which motivate students not only to learn, but also engage with biology. The Eighth Edition of this market-leading book builds on its hallmarks of accuracy, currency, and a dedication to revolutionizing teaching and learning solutions. This thorough revision focuses on providing instructors with the resources needed to invigorate the course and gives students the tools they need to succeed. This edition includes many new key figures to help students better visualize tough topics, while an increased emphasis on scientific thinking equips students to leave the course thinking like scientists.

Brock Biology of Microorganisms, GlobalEdition (14th Edition)Michael T. Madigan, John M. Martinko, Kelly S. Bender9781292018317Pub Date: 5/15/141032 pagesPaperback24.5 cm W | 27.9 cm H | 3.2 cm T | 2.2 kg Wt

Summary: An introduction to microbiology for biology and microbiology majors. The authoritative #1 textbook for introductory majors microbiology, Brock Biology of Microorganisms continues to set the standard for impeccable scholarship, accuracy, and outstanding illustrations and photos. This book for biology, microbiology, and other science majors balances cutting edge research with the concepts essential for understanding the field of microbiology, including strong coverage of ecology, evolution, and metabolism.

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Genetic Analysis: An Integrated Approach,Global Edition (2nd Edition)Mark F. Sanders, John L. Bowman9781292092362Pub Date: 6/8/15888 pagesPaperback21.6 cm W | 27.6 cm H

Becker’s World of the Cell Technology Update,Global Edition (8th Edition)Jeff Hardin, Gregory Paul Bertoni, Lewis J. Kleinsmith9781292081663Pub Date: 5/26/15912 pagesPaperback22.9 cm W | 27.6 cm H

Concepts of Genetics, Global Edition (11th Edition)Michael A. Palladino, Charlotte A. Spencer, Michael A. Palladino9781292077260Pub Date: 6/11/15912 pagesPaperback21.6 cm W | 27.6 cm H

Summary: For all introductory genetics courses. Informed by many years of genetics teaching and research expertise, authors Mark Sanders and John Bowman use an integrated approach that helps contextualize three core challenges of learning genetics: solving problems, understanding evolution, and understanding the connection between traditional genetics models and more modern approaches. Genetic Analysis: An Integrated Approach, 2/e is extensively updated with relevant, cutting-edge coverage of modern genetics and is supported by MasteringGenetics, the most widely-used homework and assessment program in genetics. Featuring expanded assignment options, MasteringGenetics complements the book’s problem-solving approach, engages students, and improves results by helping them master concepts and problem-solving skills. (MasteringGenetics not included.)

Summary: For courses in cell biology. Widely praised for its strong biochemistry coverage, Becker’s World of the Cell, Eighth Edition Technology Update provides a clear, up-to-date introduction to cell biology concepts, processes, and applications. Informed by many years of teaching the introductory cell biology course, the authors have added new emphasis on modern genetic/genomic/proteomic approaches to cell biology while using clear language to ensure that students comprehend the material. Becker’s World of the Cell provides accessible and authoritative descriptions of all major principles, as well as unique scientific insights into visualization and applications of cell biology. Media icons within the text and figures call attention to an enhanced media selection—350 up-to-date animations, videos, and activities—that helps students visualize concepts. (MasteringBiology not included.)

Biology & microBiology

Summary: For all introductory genetics courses. Concepts of Genetics, Eleventh Edition emphasizes the fundamental ideas of genetics, while exploring modern techniques and applications of genetic analysis. The best-selling text has a strong problem-solving approach, and this edition has been extensively updated with relevant, cutting-edge coverage of emerging topics in genetics. (MasteringGenetics is not included.)

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chemistry


Chemistry with MasteringChemistry, GlobalEdition (7th Edition)John E. McMurry, Robert C. Fay, Jill Kirsten Robinson9781292092867Pub Date: 4/2/15Mixed Media Product

Principles of Chemistry : A Molecular ApproachPlus MasteringChemistry with eText AccessCard Package (3rd Edition)Nivaldo J. Tro9780321971166Pub Date: 12/27/14936 pagesMixed Media Product21.6 cm W | 27.6 cm H

Chemistry: The Central Science, Global Edition(13th Edition)Theodore E. Brown, H. Eugene H LeMay, Bruce E. Bursten9781292057712Pub Date: 7/17/141248 pagesPaperback21.8 cm W | 27.9 cm H | 4 cm T | 2.3 kg Wt

Summary: McMurry/Fay’s text helps students and professors get to the heart of chemistry more effectively, and helps students see the connections to chemistry more clearly. With its spacious, unintimidating design and clear, direct writing style, this text is known for a smart, precise presentation that blends the quantitative and visual aspects of general chemistry. Chemistry is mastered when students make the right connections in three key areas: topics that are related, conceptual reasoning with quantitative work, and the different modes of communicating information.

Summary: For two-semester courses in General Chemistry. This package includes MasteringChemistry®.

The Third Edition of Principles of Chemistry: A Molecular Approach presents core concepts without sacrificing rigor, enabling students to make connections between chemistry and their lives or intended careers. Drawing upon his classroom experience as an award-winning educator, Professor Tro extends chemistry to the student’s world by capturing student attention with examples of everyday processes and a captivating writing style. Throughout this student-friendly text, chemistry is presented visually through multi-level images that help students see the connections between the world around them (macroscopic), the atoms and molecules that compose the world (molecular), and the formulas they write down on paper (symbolic).

chemistry

Summary: Unrivaled problems, notable scientific accuracy and currency, and remarkable clarity have made Chemistry: The Central Science the leading general chemistry text for more than a decade. Trusted, innovative, and calibrated, the text increases conceptual understanding and student success in general chemistry by building on the expertise of the dynamic author team of leading researchers and award-winning professors.

The new Thirteenth Edition builds on the Twelfth Edition’s major revision, in which every word and piece of art was scrutinized by all the authors to increase its effectiveness. Placing a greater emphasis on research, this edition is more tightly integrated with MasteringChemistry (optional), the leading online homework, tutorial, and assessment program– resulting in an unparalleled teaching and learning package that personalizes learning and coaches students toward understanding and mastery of tough chemistry topics.

Chemistry: Structure and Properties: Global Edition (1st Edition)Nivaldo J. Tro9781292061344Pub Date: 2/2/151144 pagesPaperback25.5 cm W | 28 cm H

Summary: For two-semester general chemistry courses. Bestselling author Niva Tro has always believed “the behavior of matter is determined by the properties of molecules and atoms” to be the most important discovery in scientific knowledge. This idea is the entire factor for his seminal new text—Chemistry: Structure and Properties. Dr. Tro emphasizes the relationship between structure and properties, establishes a unique approach to teaching chemistry by presenting atomic and bonding theories early in the text, and stresses key themes throughout. The book is organized to present chemistry as a logical, cohesive story from the microscopic to the macroscopic, so students can fully grasp the theories and framework behind the chemical facts. Every topic has been carefully crafted to convey to students that the relationship between structure and properties is the thread that weaves all of chemistry together.

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Tro: Introductory Chemistry, Global Edition (5th Edition)Nivaldo J. Tro9781292057811Pub Date: 11/6/14848 pagesPaperback21.5 cm W | 27.5 cm H | 2.7 cm T | 1.5 kg Wt

chemistry

Summary: For one-semester courses in Preparatory Chemistry. Now in its fifth edition, Introductory Chemistry continues to foster deep engagement in the course by showing how chemistry manifests in students’ daily lives. Author Nivaldo Tro draws upon his classroom experience as an award-winning instructor to extend chemistry from the laboratory to the student’s world, capturing student attention with relevant applications and a captivating writing style.


Physics


College Physics: A Strategic Approach Technology, Global Edition (3rd Edition)Randall D. Knight, Brian Jones, Stuart Field9781292057156Pub Date: 12/3/141092 pagesPaperback21.9 cm W | 27.4 cm H | 4 cm T | 2.3 kg Wt

Principles & Practice of Physics, Global Edition(1st Edition)Eric Mazur9781292078878Pub Date: 2/2/15Paperback21.6 cm W | 27.7 cm H | 5.5 cm T | 3.3 kg Wt

Physics: Principles with Applications, Global Edition(7th Edition)Douglas C. Giancoli9781292057125Pub Date: 2/13/151088 pagesPaperback21.6 cm W | 27.6 cm H

Summary: Building on the research-proven instructional techniques introduced in Knight’s Physics for Scientists and Engineers, College Physics: A Strategic Approach sets a new standard for algebra-based introductory physics—gaining widespread critical acclaim from professors and students alike. The text, supplements, and optional MasteringPhysics® work together to help students see and understand the big picture, gain crucial problem-solving skills and confidence, and better prepare for lecture and their future.

For the Third Edition, Randy Knight, Brian Jones, and Stuart Field have incorporated student feedback and research to strengthen their focus on student learning, and to apply the best results from educational research and extensive user feedback and metadata.

Summary: For Introductory Calculus-based Physics Courses. This package includes MasteringPhysics®. Based on his storied research and teaching, Eric Mazur’s Principles & Practice of Physics builds an understanding of physics that is both thorough and accessible. Unique organization and pedagogy allow students to develop a true conceptual understanding of physics alongside the quantitative skills needed in the course.

New learning architecture: The book is structured to help students learn physics in an organized way that encourages comprehension and reduces distraction.

MasteringPhysics® works with the text to create a learning program that enables students to learn both in and out of the classroom.

Physics

Summary: Giancoli’s text is a trusted classic, known for its elegant writing, clear presentation, and quality of content. Using concrete observations and experiences students can relate to, the text features an approach that reflects how science is actually practiced: it starts with the specifics, then moves to the great generalizations and the more formal aspects of a topic to show students why we believe what we believe. Written with the goal of giving students a thorough understanding of the basic concepts of physics in all its aspects, the text uses interesting applications to biology, medicine, architecture, and digital technology to show students how useful physics is in their own everyday lives and in their future professions.

College Physics Plus MasteringPhysics witheText AccessCard Package (3rd Edition)Hugh D. Young, Philip Joseph Adams, Raymond Joseph Chastain9780321902566Pub Date: 12/31/141180 pagesMixed Media Product21.6 cm W | 27.6 cm H

Summary: For courses in College Physics. This package includes MasteringPhysics®.

For more than five decades, Sears and Zemansky’s College Physics has provided the most reliable foundation of physics education for students around the world. New co-authors Phil Adams and Ray Chastain thoroughly revised the Tenth Edition by incorporating the latest methods from educational research. New features help students develop greater confidence in solving problems, deepen conceptual understanding, and strengthen quantitative-reasoning skills. New media resources in MasteringPhysics create an unrivalled learning suite for students and instructors.

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Documents

Higher Education Catalogue 2015 - Pearsondl.pearson.co.jp/2015-hed-catalog.pdf · 4 i higher education catalogue 2015 ... and get students thinking about the chapter content in the