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S U M M E R 2 0 1 5 C O M M U N I C AT I O N C A M PA I G N I N C O L L A B O R AT I O N W I T H L E G O ®
HILTON PARIS OPERA
ZERO COST, TRIPLE REVENUES
H I L T O N P A R I S O P E R A > S U M M E R 2 0 1 5 C O M M U N I C A T I O N C A M P A I G N
KEY OBJECTIVES
I N C R E A S E H OT E L V I S I B I L I T Y D O U B L E B A R R E V E N U E S C R E AT E FA M I LY C O N N EC T I O N S E N G A G E H OT E L S TA F F P O S I T I O N H OT E L A S H OT S P OT F O R PA R I S I A N S
SUMMER PARTNERSHIP WITH LEGO®
H I L T O N P A R I S O P E R A > S U M M E R 2 0 1 5 C O M M U N I C A T I O N C A M P A I G N
TOPIC
From Friday, July 3rd till Sunday, September 6th, 2015, Hilton Paris Opera presented Paris’ most famous
landmark buildings International
personalities Hotel’s very own scale
model with 250,000 bricks
SUMMER EXHIBITION IN LEGO® BRICKS
Hilton Paris Opera scale model, designed by Dirk Denoyelle, LEGO Certified Professional
250,000 bricks Team of 7+ 463 hours
SUMMER EXHIBITION IN LEGO® BRICKS
H I L T O N P A R I S O P E R A > S U M M E R 2 0 1 5 C O M M U N I C A T I O N C A M P A I G N
A M A Z I N G E X H I B I T @ B A C C A R AT B A L L R O O M
H I L T O N P A R I S O P E R A > S U M M E R 2 0 1 5 C O M M U N I C A T I O N C A M P A I G N
300,
000
bric
ks -
500
hour
s
RUBENS’ REPRODUCTION IN LE GRAND SALON
H I L T O N P A R I S O P E R A > S U M M E R 2 0 1 5 C O M M U N I C A T I O N C A M P A I G N
Every Wednesday & Saturday afternoon in July, from 15h DUPLO® & LEGO® play
tables Certified kid’s animator LEGO® video clips
KIDS WORKSHOPS IN JULY
Journalists, Corporate clients and hotel Team Members joined in the fun of ‘letting the bricks talk’.
August 20th 10am to 12noon
15 people
TEAM BUILDING LEGO® ATELIERS
H I L T O N P A R I S O P E R A > S U M M E R 2 0 1 5 C O M M U N I C A T I O N C A M P A I G N
Team Members, hotel guests & exhibition visitors could mark their visit by signing one of the bricks and contribute to the hotel’s very own LEGO® DUPLO® wall.
LEGO® DUPLO® WALL HOME-MADE
SUMMER FUN WITH LEGO® PACKAGE
H I L T O N P A R I S O P E R A > S U M M E R 2 0 1 5 C O M M U N I C A T I O N C A M P A I G N
2503
bric
ks –
bui
ld @
hom
e
LUXURY SET IN LEGO® FOR REAL DIE-HARD FANS
H I L T O N P A R I S O P E R A > S U M M E R 2 0 1 5 C O M M U N I C A T I O N C A M P A I G N
COMMUNICATION SUPPORT FACEBOOK
H I L T O N P A R I S O P E R A > S U M M E R 2 0 1 5 C O M M U N I C A T I O N C A M P A I G N
COMMUNICATION SUPPORT PRESS RELATIONS
H I L T O N P A R I S O P E R A > S U M M E R 2 0 1 5 C O M M U N I C A T I O N C A M P A I G N
64 press articles Trade & Lifestyle press
300 journalists reached
COMMUNICATION SUPPORT PARTNERSHIPS
H I L T O N P A R I S O P E R A > S U M M E R 2 0 1 5 C O M M U N I C A T I O N C A M P A I G N
amazings.eu Le BHV Marais
Secrets de Paris La Grande Récré
LEGO by Samsofy
COMMUNICATION SUPPORT PARTNERSHIPS
H I L T O N P A R I S O P E R A > S U M M E R 2 0 1 5 C O M M U N I C A T I O N C A M P A I G N
1 Flyers, in-house & external distribution via partners
2 3
Window posters
Visitors guide leaflet
H I L T O N P A R I S O P E R A > S U M M E R 2 0 1 5 C O M M U N I C A T I O N C A M P A I G N
COMMUNICATION SUPPORT FLYERS, POSTERS, LEAFLETS
Team Members were invited to their very own ‘build with LEGO’ afternoon refreshment break on 2nd of July, contributed to our very own LEGO® DUPLO® wall, participated to the Team Building atelier on 20th of August and are proudly carrying our personalized LEGO® brick key-chain.
COMMUNICATION SUPPORT TEAM MEMBER ENGAGEMENT
1 FACEBOOK Doubled the
number of FB fans from 896 per 17th of June to 1891 on 9th of September
2 PRESS
64 press articles in lifestyle & trade press, reaching
close to 300 journalists
3 VISIBILITY
over 1,500 visitors to the exhibition,
all 200 Team Members involved
4 REVENUES
50 incremental room nights,
Triple bar revenue in August 2015 alone vs 2014,
RESULTS THAT COUNT ZERO COST, TRIPLE REVENUE
SELLING OUT our 400 exclusive Luxury Sets, making this a completely
COST-NEUTRAL communication campaign with great awareness growth.
H I L T O N P A R I S O P E R A > S U M M E R 2 0 1 5 C O M M U N I C A T I O N C A M P A I G N
THANK YOU
