Hino Marketing Tool Guidelines

7/25/2019 Hino Marketing Tool Guidelines

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HINO

MARKETING TOOLGUIDELINES

ver. 1.0

2015 Feb.


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0101

The Hino Marketing Tool Guidelines were developed

based on the Hino Brand Visual Design Manual toprovide content especia l ly re levant to market ing

activities. These guidelines are intended to facilitate

the rapid penetration of the Hino brand across various

customer touchpoints.

Introduction


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0202

Products, services, leaflets, business cards, advertisements, motor shows, showrooms at all of our contact points with

customers, it is vital that we ensure brand penetration and establish a strong brand. The key to accomplishing this is unified,

consistent brand promotion.

Building on the Hino brands reputation for delivering high-quality motor vehicles, parts, and services, marketing activities

can then ensure that customers feel an emotional attachment to the Hino brand. This, in turn, enables us to build a powerful

brand that will continue to be the choice of customers for years to come.

In order to maintain the quality of our brand image, these brand guidelines govern the usage of the Marketing Communication

Logomark, brand colors and other elements. No matter what country marketing tools are produced in, always follow the rules

in this manual, and when commissioning creative work to external agencies, always instruct them to comply with this manual.

The content of these guidelines will continue to be improved with regular revisions, so please be sure to refer to the latest

version.

If you have any questions about the content of the guidelines, or if an issue that is not covered comes up when designing a

marketing tool, rather than deciding on your own, please inquire with the contact information provided below.

Global Planning Department

Hino Motors, Ltd.

Tel: +81-42-586-4196

Email: [email protected]

* The main purpose of the Hino Brand Visual Design Manual is promotion of the corporate brand of Hino Motors (Tokyo).

Introduction


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Hino Black and Hino Red, as seen in their bold use in these guidelines, express the three characteristics

shown here at left, while fulfilling the vital role of maintaining the visual consistency needed to build a

strong brand image.

Hino Red, the corporate color, promises the confidence and quality of products made without even a

hint of compromise. Hino Black expresses a sense of class and strength.

Using Hino Red and Hino Black boldly on a single surface intuitively conveys the reliability of the Hino

brand while maintaining consistency.

When producing marketing tools, be sure to carry out unified, consistent brand promotion, as

demonstrated in these guidelines. This is the key to ensuring brand penetration and establishing a

strong brand.

Quality

Durability

Reliability

Introduction


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0404

Design System for Dealers Outside Japan

1.1 Basic Design Elements

1.2 Logomark Versions

1.3 Marketing Communication Logomark

1.4 Clear Space: Marketing Communication Logomark

1.5 Minimum Size: Marketing Communication Logomark

1.6 Brand Colors

1.7 Background Colors

1.8 Background Photographs

1.9 Fonts

1.10 Dealer Logotypes

1.11 Dealer Logotype Samples

1.12

Signature System

Design System for Dealers Outside Japan1.


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ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

0123456789

Brand ColorsMarketing Communication Logomark

Helvetica Neue Family

Font

Basic Design Elements

The Hino Brand is communicated

using the basic design elements

shown here. In order to continue

to build a strong Hino brand that

customers trust, always correctly

use these basic design elements

in accordance with the rules in

this manual.

1.1 Basic Design Elements


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Printingformat

Media examples Order of priority(When the vertical version would be smaller

than the minimum allowable size)

Color Catalogs

Leaflets

Billboards

Magazine ads

Monochrome Single-color

newspaper ads

Clothing

Pens and other 3D

items

When gradation

and shading are

not possible (e.g.,

stamps)

Logomark color:

Expressive Silver

Background color: Hino

Red

Logomark color:

Expressive Silver

Background color: Hino

Black

Logomark color: White

Background color: Not

specified

Logomark Versions

Logomark Versions1.2


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07

Priority 1 (vertical)

Priority 2 (horizontal)

Marketing Communication

Logomark

The Marketing Communication

Logomark features a metallic

look. As a basic rule, the priority 1

version of the logomark (vertical)

should be used. However, when

it cannot be used due to display

space or other issues, the priority

2 version (horizontal) may be

used. Please do not display the

logomark by itself. It should only

be displayed in combination with

the Hino Logotype, as specified.

Scope of usage:

Marketing communication tools

Examples:

Product catalogs, posters, direct

mail, advertisements (newspaper,

magazine, television, etc.),

PR magazines, promotional

goods (paper bags, gifts, etc.),brochures produced by the

company, etc.

* Always obtain data from Pro

Work Place

MCL_Vertical.tif

MCL_Holizontal.tif

Marketing Communication Logomark1.3


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08

Priority 1 version (vertical)

0.2A 0.2A

0.2A

A=1

A=1

0.3A

0.3A

0.2A

Priority 2 version (horizontal)

0.3A 0.3A

Clear Space


Logomark

Always b e su re to leave

sufficient open space around

the Marketing Communication

Logomark, and avoid displaying

any other elements within that

space. Maintaining the requiredclear space raises legibility and

improves recognition of the Hino

brand.

Examples of incorrect usage:

Refer to section 6.Incorrect

Usage: Marketing Communication

Logomark

1.4 Clear Space


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Priority 1 version

(vertical)

Print Screen display

15mm 60px

25mm 100px

Priority 2 version

(horizontal)

Minimum Size


Logomark

If the Marketing Communication

Logomark is too small, it can

prevent the lettering or shape

from being properly reproduced.

In order to ensure good legibility

and definite recognition of theMarketing Communication

Logomark, always display it at

a size greater than the minimum

allowable size shown at right.

There are two minimum sizes

specified, one for ordinary

printing use, and one for websites

and other applications which

will be displayed on a monitor or

other screen.

Minimum Size1.5


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Expressive Silver (Chrome)

Hino Red

* The specifications for each type of color use print, screen, and website are chosen because they are the closest to the Pantonecolor.

Hino Black White

Pantone 185 C

DIC 156

Print C0 M100 Y100 K0

Screen R227 G0 B7

Web #E60012

Logomark color

3D expression Chrome (or an expression that mimics chrome)

Printing (2D expression) Gradation

* Use the data supplied by Hino Motors for the Marketing Communication Logomark.

* Use chrome plating (or a similar surface treatment) for the 3D chrome logomark on

billboards.

Pantone Process Black C

DIC G-270

Print C0 M0 Y0 K100

Screen R0 G0 B0

Web #000000

Print C0 M0 Y0 K0

Screen R255 G255 B255

Web #FFFFFF

Expressive Silver(Chrome)

Hino Red

Brand Colors

The brand colors give the Hino

brand a highly recognizable color

image. When designing various

marketing tools, use the brand

colors for the logomark and other

elements as basic colors for

maintaining a consistent brand

image. The Hino brand colors are

Expressive Silver (Chrome), Hino

Red, Hino Black, and white.

Note on color reproduction:

In order to ensure colors are

displayed correctly, always

compare with a color chip for

reproduction or a Pantone

sample and check to make sure

that the actual color is as close

as possible to the standard.

When it is not possible to use a

Pantone color sample, or when

the media makes it difficult to

reproduce the color exactly,

use the appropriate color

specifications listed at right and

approximate the correct color as

closely as possible.

* The specifications for each type

of color use print, screen, and

website are chosen because they

are the closest to the Pantone color.

Brand Colors1.6


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Clear space (See section 1.4)

Abou t 80%

Abou t 80%

Abou t 50%

Abou t 50%

Abou t 30%

Abou t 30%

0% (white)

0% (white

Hino Red 100%

Hino Black 100%

Color

* When color printing is not possible,

such as newspaper ads

Background Colors

When printing in color, the basic

rule is to use Hino Red for the

background of the logomark.

Always b e su re to use Hino Red

in the designated clear space

around the logomark.

Thus, no matter what backgroundcolor is used outside of the

clear space, the background for

the logomark must always be

Hino Red. Refer to the chart at

right, which shows the logomark

displayed against background

colors of different intensities of

Hino Red.

These basic principles also apply

to monochrome printing, such as

newspaper advertisements and

other cases when color printing is

not possible.

Background Colors1.7


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PT HINO MOTORS SALES INDONESIAWisma

Indomobil II,JI Letjen MT. Haryono Kav.XX, PPP Jakarta XXXXXHino Customer Care Center tel: 0800 100 55XX/ e-mail: [email protected]

PT HINO MOTORS SALES INDONESIAWismaIndomobilII,JILetjenMT.HaryonoKav.XX,PPPJakartaXXXXX

HinoCustomerCareCentertel:0800 10055XX/e-mail:[email protected]

SERIES

Hino Red BarPriority 1

Priority 2

Priority 3

Background Photographs

Shown at right are display

examples that illustrate the

relationship between the

logomark and background

photographs. As a general rule,

ensure that Hino Red is used in

the clear space in the background

of the logomark.

When using photographs, it can

be effective to employ the Hino

Red Bar. (Refer to section 4.2 for

details on how to display the Hino

Red Bar.)

Background Photographs1.8


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ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890abcdefghijklmnopqrstuvwxyz .,*/=+-&%#()!?





ABCabc123

ABCabc123

ABCabc123

ABCabc123

ABCabc123

ABCabc123

Helvetica Neue Light

Arial Regular

Helvetica Neue Roman

Helvetica Neue Medium

Helvetica Neue Bold

Helvetica Neue Black

Primary Fonts

Secondary Fonts

* Do not use Arial Narrow.

* In languages other than English in which the Helvetica Neue Family and Arial Family are not available, use the most

similar font available.

Fonts

Fonts help to ensure a

consistent visual image in written

communication. Using a single

font across all marketing tools

builds a stronger brand image.

For English, use the preferred

font, Helvetica Neue Family.

(Helvetica Family is considered

the same.)

Select the font weight in

consideration of the meaning of

the terms or text in order to make

the intention clear, for instance,

using a bolder weight for titles.

Device fonts:

When the preferred fonts

cannot be used, for example in

applications such as Microsoft

PowerPoint or Word, websites,

or other such environments, use

Aria l as a device fo nt.

Fonts1.9


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ABC Motors Ltd.

Lorem ipsum dolenysitamet, consetetierapisc geitt. ed-diamnonm ein euismodtincicld lorem ipsumd o l e n y s i t a m e t ,conse te t i e r ap iscgeitt. Lorem ipsum

ABC Motors Ltd.

Dealer Logotypes

The design of this logotype is

intended to ensure that the names

of dealers are all displayed in the

same manner. When displaying

a dealer name, try to match the

example shown at right.

Use the preferred fonts specified

on section 1.10.

Example of incorrect usage:

This design for the dealer name

logotype should never be used

within body text.

1.10 Dealer Logotypes


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Hino Motors Manufacturing(Thiland)Ltd.

Hino Motors Sales(Thiland)Ltd.

PT.Hino Motors Manufacturing Indonesia

PT.Hino Motors Sales Indonesia

Hino Motors (China) Co., Ltd

Shanghai Hino Engine Co., Ltd

GUANGQI HINO MOTORS CO.,LTD

Hino Motors (Malaysia) Sdn., Bhd.

Hino pak Motors, Ltd.

Hino Motors Vietnam, Ltd.

Hino Motors Sales India Private Limited

Hino Motors Manufacturing U.S.A Inc.

Hino Motors Sales U.S.A Inc.

Hino Motors Canada, Ltd.

Hino Motors Manufacturing Colombia, S.A.

Hino Motors Manufacturing Mexico, S.A. DE C.V.

Hino Motors Sales Mexico, S.A. DE C.V.

Hino Motors de Venezuela, C.A.

Hino Motors Sales Australia Pty. Ltd.

Hino Motors (Europe) N.V.

Hino Motors Sales,LLC

ABC Motors Ltd.

HINO Group Company Names Typeface (Helvetica Bold)

Example of Distributor / Dealer Names Typeface (Helvetica Bold)

*In cases where the distributor or dealer has not adopted a logotype or typeface for the company,

we recommend using Helvetica Bold or Arial Bold typeface for this purpose

Dealer Logotype Samples

The logotype samples shown at

right are intended to help ensure

that the names of dealers are all

displayed in the same manner.

When displaying a dealer name,

try to match the samples shown

at right.

Example of incorrect usage:

This design for the dealer name

logotype should never be used

within body text.

1.11 Dealer Logotype Samples


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ABC Motors, Ltd.

DEFG OFFICE3-2-1 Hino-City, XXXXX, XXXXXXX 00-000, XXXPHONE : 00-0000-0000 FAX : 00-0000-0000http://www.hino.com

ABC Motors, Ltd.

DEFG OFFICE3-2-1 Hino-City, XXXXX, XXXXXXX 00-000, XXXPHONE : 00-0000-0000 FAX : 00-0000-0000http://www.hino.com

ABC Motors, Ltd.DEFG OFFICE

3-2-1 Hino-City, XXXXX, XXXXXXX 00-000, XXXPHONE : 00-0000-0000 FAX : 00-0000-0000

http://www.hino.com

At l eas t 0. 4A

Top align

A

A

At least 0 .4A

0.4A

A=1

Positioning standards for the logomark, official corporate

logotype, address and other information

Left align

At l eas t 0 .4A

* The company name, branch name, and addresses used above are merely examples.

Signature System

The signature system is a

specified method of displaying


Logomark with an address, etc.

that ensures that this kind of

information always presents

the same image. It should be

applied broadly to all visual

communication items. Shown

at right are the specificationsfor the basic display format and

positioning standards.

Take care not to display other

elements (text, figures, etc.) near


Logomark. The size of the


Logomark and the other elements

may vary depending on the

space, function and purpose of

the item being developed, buttheir relative positioning should

never change.

Select an appropriate color for

the official corporate logotype,

address and other information, to

suit the item being developed.

1.12 Signature System


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Application Design System

2.1 Business Cards

2.2 Letterhead

2.3 Envelope A

2.4 Envelope B

Application Design System2.


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Sales Manager

John Smith

1231 Automobile Road ,Toledo, PK 53789TEL 7232-9118 FAX 7232-2248E-mail [email protected]

ABC Motors,Ltd.

Sales Manager

John Smith1231 Automobile Road ,Toledo, PK 53789TEL 7232-9118 FAX 7232-2248E-mail [email protected]

ABC Motors,Ltd.

Sales Manager

John Smith

1231 Automobile Road, Toledo, PK 53789PHONE : 7232-9118FAX : 7232-2248E-mail : [email protected] : www.abc.com

ABC Motors,Ltd.

Sample design A

Sample design C Sample design D

Sample design B

Sales Manager

John Smith1231 Automobile Road ,

Toledo, PK 53789TEL 7232-9118 FAX 7232-2248E-mail [email protected]

ABC Motors,Ltd.

Business Cards

Business cards are probably

used more often than any other

design application, and they

are an essential part of the first

impression that we make.

Ensuring that all dealers use a

consistent business card format

increases the sense of unity

among employees and presents

an effective image to those we do

business with.

The business card design is shown

at right. Follow these examples

and be sure to correctly reproduce

these designs.

Accompanying the change to


Logomark announced in theseguidelines, the Marketing

Communication Logomark is

the preferred choice for use on

business cards. However, for the

time being, the old corporate

logotype may also be used, as

seen in sample design D.

Business Cards2.1


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Back side sample design E Back side sample design F

Drive YourBusiness Easier

ABC Motors,Ltd.

Business Cards

This section shows sample

designs for the back side of

business cards.

Follow these examples and be

sure to correctly reproduce these

designs.

Use sample design E when the

purpose is to promote the Hino

brand itself.

Use sample design F when the

focus is on creating an effective

marketing tool.

Business Cards2.1


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Sample design A (priority 1) Sample design B (priority 2) Sample design C (priority 2)

1231 AutomobileRoad , Toledo, PK53789TEL 7232-9118 FAX 7232-2248www.abc.com

ABC Motors,Ltd.1231 AutomobileRoad , Toledo, PK53789TEL 7232-9118 FAX 7232-2248www.abc.com

ABC Motors,Ltd.1231 AutomobileRoad , Toledo, PK53789TEL 7232-9118 FAX 7232-2248www.abc.com

ABC Motors,Ltd.

Letterhead

Used as a marketing tool for

communicating directly with

those we do business with,

letterhead is an important item

for conveying the image of Hino

Motors. As with business cards,

consistent designs should be

produced for all companies. Refer

to the samples shown at right

and correctly reproduce these

designs.

Sample design A is the preferred

choice. Sample design B and

C may only be used when

professionally printed. When

documents will be printed out

on in-house printers, always use

sample design A.

Letterhead2.2


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Sample design A (priority 1)

Sample design B (priority 2) Sample design C (priority 2)

1231 AutomobileRoad, Toledo, PK53789TEL 7232-9118 FAX 7232-2248www.abc.com

ABC Motors,Ltd.


ABC Motors,Ltd.


ABC Motors,Ltd.

Envelope A




envelopes are an important item







designs.

Sample design A is the preferred

choice.

Envelope A2.3


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Sample design A (priority 1)

Sample design B (priority 2)

Sample design C (priority 2)

BY AIR MAIL

1231 Automobile Road , Toledo, PK 53789TEL 7232-9118 FAX 7232-2248www.abc.com

ABC Motors,Ltd.

BY AIR MAIL


ABC Motors,Ltd.


ABC Motors,Ltd.

BY AIR MAIL

Envelope B




envelopes are an important item







designs.

Envelope B2.4


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Sign Design System

3.1 Dealer Outlet Signage Samples

3.2 Signage Lineup

3.3 Color & Materials

3.4 Design Specifications for Signage Logomark

3.5 Design Specifications for Consistent Signage

3.6 Overview of Installation

3.7 Guidelines for Building Sign Installation

3.8 Examples of Incorrect Design

3.9 Examples of Incorrect Installation

3.10 Overview of Installation and Design for Shared Dealer Outlet

3.11 Plan for Installation of Consistent Signage

3.12 Maintenance Schedule

3.13 Design Drawings

Sign Design System3.


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Type: Primary Sign

Item: Pylon Sign

Signage Logomark:

3D Chrome / Vertical

Type: Building Sign

Item: Panel Sign

Signage Logomark:

3D Chrome /Horizontal

Day

Night

Dealer Outlet

Signage Samples

Dealer Outlet Signage Samples3.1


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Type: Primary Sign

Item: Pole Sign

Signage Logomark:

2D Chrome / Horizontal

Type: Building Sign

Item: Panel Sign

Signage Logomark:

3D Chrome / Horizontal

Day

Night

Dealer Outlet

Signage Samples

Dealer Outlet Signage Samples3.1


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Pylon Sign / 3D Chrome

Pole Sign / 2D Chrome

Overview

The Pylon Sign not only shows theSignage Logomark, but also uses thedesign of the entire sign to expressthe Hino brand.

Rule

When 2 or more Pylon Signs areplaced at a dealer outlet, use eitherthe vertical or horizontal version forboth signs, in order to express theHino brand image properly.

Signage Logomark

The Signage Logomark for the PylonSign must be 3D Chrome.

Design: 3D Chrome on Hino RedbackgroundIllumination: ExternalSize & Location: Please refer to boththe design drawings and Sign DesignSystem 3-5.

Overview

The Pole Sign can be built larger thanthe Pylon Sign. Use the Pole Signwhen the function of the Pylon

Sign is impaired due to a busyenvironment.

Rule

When 2 or more Pole Signs are placedat a dealer outlet, use either thevertical or horizontal version for bothsigns, in order to express the Hinobrand image properly.

Signage Logomark

The Signage Logomark for the PoleSign must be 2D Chrome.Design: 2D Chrome on Hino RedbackgroundIllumination: ExternalSize & Location: Please refer to boththe design drawings and Sign DesignSystem, section 3.5.

Dealer Name

Dealer Name must be 2D.Design: White letters on redbase

Font: Helvetica BoldSize & Location: Please refer toboth the design drawings andSign Design System 3-5.

Dealer Name

The Dealer Name must be 2D.Design: White letters on HinoRed backgroundFont: Helvetica BoldSize & Location: Please refer toboth the design drawings andSign Design System, section

Signage Lineup

1. Primary Sign

Each country or region must

select and consistently use either

3D Chrome or 2D Chrome for the

Signage Logomark of the Primary

Sign.

Signage Lineup3.2


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Central Motors

Central MotorsABC Truck Center

Dealer Name

Dealer Name must be 2D.

Design: Black letters on silvermetallic base

Font: Helvetica BoldSize & Location: Please refer toboth the design drawings and SignDesign System 3-5.

One line

Two lines

Panel Sign / 3D Chrome

Overview

Panel Sign highlights the presence of

the dealer outlet and the location of theshowroom.

Rule

3D Chrome or 2D Chrome of SignageLogomark have to follow Primary Sign.

*It is prohibited from installing both

3D Chrome and 2D Chrome SignageLogomark at a dealer outlet.

*Please refer to Sign Design System 3-6.

Signage Logomark

Both 3D Chrome and 2D Chrome can be

used for Signage Logomark of Panel Sign.However, it has to be same type as thePrimary Sign.

Design: 3D Chrome or 2D Chrome on redbaseIllumination: External-illuminationSize & Location: Please refer to both thedesign drawings and Sign Design System3-5.

Panel Sign / 2D Chrome Dealer NameSignage Lineup

2. Building Sign

Each country or region must

select and consistently use 3D

Chrome or 2D Chrome for the

Signage Logomark of the Building

Sign.

Signage Lineup3.2


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Color PantoneRecommended sheet foroutdoor use3M Scotchcal

HINO Red 185C JS-6203XL

Silver Metallic 877C JS-1805XL

White 110602TPX JS-1000XL

Colors & Materials

Pylon Sign Panel Sign

1

1 2 2

2 3 3

A

C A A

D B B

B C D

2 3

H: 1375 W: 2063

L size (H: 10m) L size (H: 10m) L size (H: 1.5m)

S size (H: 1m)S size (H: 6.8m) S size (H: 6.8m)

H: 935 W: 1403 H: 620 W: 930

H: 636 W: 3930 H: 422 W: 2604 H: 310 W: 1915 H: 211 W: 1303

Types of 3D Chrome SignageLogomark

3D Chrome SignageLogomark in this manualconsists of 3 sizes ofSymbol Mark and 4 sizes ofLogotype, then 6 types ofsignage are prescribed.

6 types of 3D ChromeSignage Logomark areavailable.

Color & Materials

Types of 3D Chrome

Signage Logomark

Color is one of the most

important elements for expressing

the brand image clearly. Please

use the designated colors and

recommended materials below

for signage production.

The 3D Chrome Signage

Logomark consists of 3 sizes

of Symbol Mark and 4 sizes of

Logotype.

Please contact Hino Motors., Ltd.

when desiring to produce a 3D

Chrome Signage Logomark other

than the Marks shown here.

Color & Materials3.3


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0.875 0.8758.25

10

Standard

Number

Value =10

5.5

1.12

1.02

1.24

1.12

Design Specifications

for Signage Logomark

Primary Sign / Vertical

The difference of the size

ratio between the Hino Red

background and Signage

Logomark depends on the

signage items.

Please follow the ratio strictly

as the numbers were carefully

considered to express the Hino

brand most effectively.

* The figures specified at

right represent not the actual

dimensions but the ratios to be

used.

3.4 Design Standards for Signage Logomark


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1.66 1.66

3.00

2.724.00

3.00

16.86.0 0.95

27.07

Standard

Number

Value =10



Primary Sign / Horizontal



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2.59 2.59

1.88

4.246.24

1.88

26.29.36 1.48

42.22

Standard

Number

Value =10



Building Sign / Horizontal



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Size Overall SizeSignage Logomark

Sign Face SizeDealer Name

Sign Face Size

L

S

H:10.0m x W:2.5m

H:6.8m x W:1.7m

H:2.5m x W:2.5m x t:0.5m

H:1.7m x W:1.7m x t:0.4m

H:0.8m x W:2.5m x t:0.5m

H:0.55m x W:1.7m x t:0.4m

L size

Dimentions

*For details, please refer to the

design drawings in this manual.

Please install the illumination to light the whole

Signage Logomark Sign Face equally.

*Please contact Hino Motors, Ltd. if you cannot help changing the dimensions of the signage because of the

laws and regulations in each country (region).

Design Standards

for Consistent Signage

Pylon Sign / Vertical


Logomark Pylon Sign showcases

the quality and superiority of the

Hino brand to customers.

Please follow these design

specifications to express the Hino

brand image properly.


2.5

m

10

0.8

4.1

2.5

Central Motors

Illumination

External-illumination

Side Face

Aluminum Panel / HINO Red

Signage Logomark

3D Chrome

Signage Logomark Sign Face


Dealer Name Sign Face


Dealer Name

White Sheet

Main PanelAluminum Panel / White

Side Panel

Aluminum Panel / Silver Metallic

Baseboard

Aluminum Panel / Dark Gray


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Sign Face Size

L

S

H:10.0m x W:6.2m

H:6.8m x W:4.2m

H:2.3m x W:6.2m x t:0.5m

H:1.55m x W:4.2m x t:0.4m

H:0.8m x W:2.5m x t:0.5m

H:0.55m x W:1.7m x t:0.4m

L size







Dimentions

Design Specifications for

Consistent Signage

Pylon Sign / Horizontal


Logomark Pylon Sign showcases

the quality and superiority of the

Hino brand to customers.




3.5 Design Standards for Consistent Signage

m

2.5

100.8

4.22

2.3

6.2

Central Motors

Illumination


Side Face


Signage Logomark

3D Chrome





Dealer Name

White Sheet

Main Panel

Aluminum Panel / White

Side Panel

Aluminum Panel / Silver Meta llic

Baseboard

Aluminum Panel / Dark Gray


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Sign Face Size

LL

L

M

S

H:15.0m x W:5.0m

H:12.0m x W:4.0m

H:9.0m x W:3.0m

H:6.0m x W:2.0m

H:5.0m x W:5.0m x t:0.9m

H:4.0m x W:4.0m x t:0.9m

H:3.0m x W:3.0m x t:0.5m

H:2.0m x W:2.0m x t:0.5m

H:1.25m x W:3.8m

H:1.0m x W:3.0m

H:0.75m x W:2.3m

H:0.5m x W:1.5m

LL size







Dimentions


Consistent Signage

Pole Sign / Vertical


Logomark Pole Sign is superior in

in visibility and cost.





m

5.0

15 1.25

6.65

3.8

Central Motors

Illumination


Side Face


Signage Logomark

2D Chrome

Signage Logomark

Sign Face




Dealer Name

White Sheet

Pole

White Coating


36/108

3535



Sign Face Size

LL

L

M

S

H:15.0m x W:9.5m

H:12.0m x W:7.6m

H:9.0m x W:5.7m

H:6.0m x W:3.8m

H:3.5m x W:9.5m x t:0.9m

H:2.8m x W:7.6m x t:0.9m

H:2.1m x W:5.7m x t:0.5m

H:1.4m x W:3.8m x t:0.5m

H:1.25m x W:3.8m

H:1.0m x W:3.0m

H:0.75m x W:2.3m

H:0.5m x W:1.5m

Illumination


Side Face


Signage Logomark

2D Chrome

Signage Logomark

Sign Face




Dealer Name

White Sheet

Pole

White Coating

LL size







Dimentions


Consistent Signage

Pole Sign / Horizontal


Logomark Pole Sign is superior in

visibility and cost.





3.5

9.5

5

1.25

6.25

3.8

m

Central Motors


37/108

3636

Size Sign Face Size

L

S

H:1.5m x W:6.3m x 0.15m

H:1.0m x W:4.2m x 0.15m

H

Signage Logomark

3D Chrome

Signage Logomark

2D Chrome


Alum inum Pane l / HINO Red


Alum inum Pane l / HINO Red

Illumination


Illumination


Dealer Name

Black Sheet

Dealer Name

Black Sheet


Alum inum Pane l / Silv er M etal lic


Alum inum Pane l / Silv er M etal lic

*Please contact Hino Motors, Ltd. if you

cannot help changing the dimensions

of the signage because of the laws and

regulations in each country (region).

H

W

Dimentions

3D Chrome

2D Chrome


Consistent Signage

Panel Sign / Horizontal

The Panel Sign showcases the

f ront face o f the bu i ld ing to

customers effectively.






38/108

3737

Item Quantity Location

Primary Sign

3D Chrome

2D Chrome

One or more

per dealer

outlet

Place at the most visible location from a

distance along the road facing the site.

Building Sign3D Chrome One or more

per dealer

outlet

(The Combination

of Signage

Logomark Panel

and Dealer Name

Panel is one set)

Place at the most visible location from adistance along the road facing the site.

Place on the side facing the road in order

of priority.

Install only one set of Signage Logomark

Panel and Dealer Name Panel on the

same side of the building.

In case it is necessary to install more

than 2 sets on the same side of the

building, please contact us.

Combination

The same type (3D Chrome or 2D Chrome)

of Primary Sign and Building Sign set should be

used to express the HINO brand image properly.

Primary Sign

3D Chrome 2D Chrome

Building Sign

3D Chrome Correct Incorrect

Building

Outdoor Display

Building

Outdoor Display

Overview of Installation

This section introduces the

basic concept of installation to

ensure that each sign functions

effectively.

Please install the signage at the

most suitable location on each

site.

3.6 Overview of Installation


39/108

3838

1W

Install it horizontally

1W 1W

1H

1H1H

1W1W

1H

1H 1H 1H 1H

More than 1H More than 1H More than 1H More than 1H

Internal corner

Distance more than

the height of

the panel (1H).

External corner

Distance more than

the height of

the panel (1H).

1) Proportion of Building Sign

2) Balance with Background Wall

3) Place on More Than 2 Sides of

The Building

4) Place on Smaller Dealer Outlet

Provide space for more than 1W(=the

horizontal width of the panel) between

Signage Logomark Panel and Dealer Name

Panel. Install Signage Logomark Panel and

Dealer Name Panel on a horizontal position.

Install Signage Logomark Panel on the left

side and Dealer Name Panel on the right

side facing to the showroom building

Provide space for more than 1H

(=the height of the panel) between the

corner of the building and the panel.

In the case of placing panels on internal or

external corners, provide space for more

than 1H(=the height of the panel) from the

corner.

Recommend to install only Signage

Logomark Panel for smaller dealer outlet

which cannot keepDistance between

Signage Logomark Panel and Dealer Name

PanelandDistance between the corner of

the building and the panel.

Guidelines for Building

Sign Installation

The installation standards for the

Building Sign are shown here.

Please follow the guidelines for

installation.

3.7 Guidelines for Building Sign Installation


40/108

3939

CentralMotors

Cent ra l

Motors

ABCDEF

2) In the case of integrated type with

other brand signage

1) In case HINOs Unified Signage is

possible to be installed

Sign Face space around Signage Logomark

must not be smaller than Design Standards

for UNIFIED SIGNAGE MANUAL 4-5 to 4-7.

If there are some blanks around Signage

Logomark when following Design

Standards, it is advisable that the blanks

are to be red.

Place the signage considering the balancewith other brands and the overall design of

the signage.

Place at the location with good visibility from

the front road. Placing near side from thecruising lane is desirable.

Place HINO Signage Logomark on the upper

area in the case more than 2 brands mark and

logo are placed vertically.

Placing around the entrance preventing from

the obstacles is desirable.

Primary Sign

Primary Sign

Building Sign

Building Sign

Overview of Installation and

Design for

Shared Dealer Outlet

Shared dealer outlets must install

the signage so as to showcase

the Hino brand clearly and

achieve differentiation from the

other brands.

For the installation and design,

please consider the cooperation

with other brands and respect the

design and the overall image of

the dealer outlet.

Please inquire with the contact

information provided below.

Global Planning Department

Hino Motors, Ltd.

Tel: +81-42-586-4196

Email: [email protected]

3.10 Overview of Installation and Design for Shared Dealer Outlet


41/108

4040

Conditions ofenvironmentfor installation

Regulations

Items

Checklist

1

2

3

4

Signage should beinstalled for itsmaximum appeal.

Most effective signageshould be made withinexisting regulations.

In the same country orregion, to unify theHINO brand, SignageLogomark to be usedfor Primary Sign andBuilding Sign should beunified and either 3DChrome or 2D Chromeshould be used.

How is the development of the area around the placewhere signage is to be installed?

Industrial or commercial area, green tract of land orother

Are measures being considered to prevent theinstallation of signage from putting an obstacle to thesurrounding area?

Ar e t he re o th er c om pe ti ng s ig na ge ? Ye s ( si gn ag e b y a ut om ob il e d ea le rs o r o th er ) o r n oDo you plan to avoid the other signage obstructingyour signage?

Situation of signage installation by other automobile dealers

Is the foundation strong enough?

The number of signage installed is large or small.The signage installed is large or small.

Is the visibility of the installed signage predictedthrough surveys, photographs and other tools?

Are there any development plans for surrounding areas?Yes (neighboring buildings, elevated roads orpedestrian bridge or other) or no

Is it technically and economically possible to install asignage?

Primary Sign

Building Sign

Combination

Strong enough or not strong enoughIs it technically and economically possible to install asignage?

Is the correct combination of Primary Sign andBuilding Sign used?

Is Signage Logomark unified and either 3D Chrome or2D Chrome is used in the same country or the sameregion?

Yes (location for installation, height, area of the

display, colors, language displayed and design) or no

Are there outdoor advertising

regulations?

Yes or noAre there any other regulations?

Yes or noAre there any agreements with theresidents?

Yes (electromagnetic interference, sunshine orlighting) or no

3D Chrome / Pylon SignVertical combination or horizontal combination

2D Chrome / Pole SignVertical combination or horizontal combination

3D Chrome

Correct or incorrect

Is there any concern that the signagemay become a source of pollution?

Contentsof Plan

Purposeof Plan

Concrete Contents Check Items Important Points

Statutoryregulations

Voluntaryregulations

Have you examined the details of the regulations to preventany problems with the signage being planned?Have necessary steps been taken, or preparations beenmade, to confirm that there is no such problem?Is application for approval complete?

Have you conducted investigation about the variousconditions that may disturb the living environment oflocal residents?

Size,location toinstall and fix,and quantity

Is the size of the signage large enough to produce itsintended effects ?

Is clear visibility assured?[The structures (including structures planned to beinstalled) don't obstruct the visibility of the signage.]

Is the signage installed at the location where it offersgood visibility from the main neighboring road?

In case the dealer outlet faces two or more roads, is theappeal to the other neighboring road proprely made?

Is the signage installed near the site entrance anddoes it suggest where the site entrance is?Is the site entrance clearly visible?(The signage doesn't obstruct the site entrance.)

LS

LLLMS

Pylon Sign

Pole Sign

LS

Visibility is good (distance: m) or not good

Appropriate or Inappropriate



Choose the size,location to install insite, the location to fixto building andquantity, so that itproduces the maximumappealing effect.

Size

Building Sign

PrimarySign

To the mainneighboring road

To otherneighboring road

Appropriatenessto the condition ofthe neighboringroad

Visibility of the location to install thesignage

Expression of guidance at site entrance

Location toinstall in site(Primary Sign)

Planning for Installation of

Consistent Signage

Checklist for Planning:

This section shows the points

to confirm in advance before

installing signage.

In checking the points, emphasis

should be put on "appealingto the viewers precisely and

effectively"and "maintaining the

signage effectively."

All answ ers to " important p oint s"

must be "Yes." If any answer is

not "Yes," or if you have any

concern or question, please

consult with Hino Motors, Ltd.

Planning for Installation of Consistent Signage3.11


42/108

4141

Size,location toinstall and fix,and quantity

Design

Lighting

Schedule

Visibility is good (distance: m) or not good


Comply with or fail to comply with

Is it visible from the main neighboring road and thesite entrance?

Is it installed at the front of the building and at theside where there is the entrance to the building?

In the case of installing signage for the building in acomplicated shape, does it comply with the guideline?

In the case that the site and building are extremelylarge or small, are the appropriate number ofsignages considered?

Choose the size,location to install insite, the location to fixto building andquantity, so that itproduces the maximumappealing effect.

Accurate expression asthis manual will buildthe HINO brand andimprove its reliabilityand make a favorableimpression.

Lighting should increasethe visibility of thesignage at night.The way the signage isvisible in the daytime andat night should be unified.

A schedule should bedrawn up for effectivemanufacturing andinstallation.

Ratio

Visibility of the location to fix the signage

Expression of guidance to the building front

Installation to building in complicatedshape

Location to fixto building(Building Sign)

SignageLogomarkSign Face

Dealer NameSign Face

Overall design of signage

Quantity ofinstallation

set (s)

set (s)

PrimarySign

Building Sign

SignageLogomark

Sign Face

Sign Face


3D / Chrome 2D / Chrome


HINO Red



Does Signage Logomark represent the same ratioand the color as this manual?

Does Sign Face represent the same ratio and thecolor as this manual?

Do you plan to exclude any sings other than the

Signage Logomark displays in the signage?

Does Dealer Name represent the same height ofletters and the color as this manual?

Does Sign Face represent the same ratio and thecolor as this manual?

Do the ratio of the overall and each element followthis manual?

Contents of display

Primary Sign / WhiteBuilding Sign / Black


Primary Sign / HINO RedBuilding Sign / Silver Metallic

Appropriate or Inappropriate Is the font used as designated?


Color

Ratio

Color

Height of letters

Dealer Name

Contents of display

Color

Ratio

Color

Font

Lighting facilitiesCan the lighting facilities correctly appeal for thecolor and design of the signage at night?

___ ___-watt lamps

Electric capacity Has the power source construction work to secureelectric capacity for signage lighting been considerd?

the electric capacity for use ( kw) orin short supply

Do you plan the design and installation scheduleaccording to the reasonable planning?

Production schedule to be completed on(day/month/year)

4

5

6

7

Planning for Installation of

Consistent Signage

Checklist for Planning:

This section shows the points

to confirm in advance before

installing signage.

In checking the points, emphasis

should be put on "appealingto the viewers precisely and

effectively"and "maintaining the

signage effectively."

All answ ers to " important p oint s"

must be "Yes." If any answer is

not "Yes," or if you have any

concern or question, please

consult with Hino Motors, Ltd.

Planning for Installation of Consistent Signage3.11


43/108

4242

Details of Maintenance Schedule

Surface material 1

Inner frame

Components Details of workFirstyear

Secondyear

Thirdyear

Fourthyear

Fifthyear

Pole(Pole Sign only)

Illumination

electric bulbs

lights and wiring

1Surface material includes the followings:

Signage Logomark, Dealer Name, every Sign Face and Panel

2When rust is found, repaire and paint with anticorrosive paint.

At coastal areas and high rainfall areas, paintingand every parts deteriorate very quickly,

therefore, the maintenance cycle should be shortened.

Regular maintenance; confirmation, repaire, replacement.

Defects, if any, should be repaired or replaced timely.

- Wipe with water 2

(half-yearly)

- Replacement of burntelectric bulbs

(timely)

- Wipe with water2

- Repair painting (half-yearly)

- Anticorrosive painting- Surface protection

painting(every other year)

- Repainting of entiresurface

(every four years)

- Wipe with water- Repair painting (every other year)

- Breakdown confirmationand replacement oflights and wiring

(every four years)

Maintenance Schedule

Maintenance:

Referring to the schedule at right,

regular maintenance schedule should

be prepared in consultation with a

contractor.

Explanation:

Discoloration and rusting of

the surface material and other

components, as well as the

deterioration materials, are difficult to

identify unless they are reviewed every

year. Early and careful repair helps to

ensure the continued effectiveness

of signage, and therefore dealers are

advised to prepare a maintenance

schedule and include necessary costs

in their annual budgets.

Maintenance Schedule3.12


44/108

4343

Large Size Pylon Sign / H = 10000mm

3D Chrome Signage Logomark: Vertical

Small Size Pylon Sign / H = 6800mm


Large Size Pylon Sign / H = 10000mm

3D Chrome Signage Logomark: Horizontal

Small Size Pylon Sign / H = 6800mm


LL Size Pole Sign / H = 15000mm2D Chrome Signage Logomark: Vertical

Large Size Pole Sign / H = 12000mm


Medium Size Pole Sign / H = 9000mm


Small Size Pole Sign / H = 6000mm2D Chrome Signage Logomark: Vertical

LL Size Pole Sign / H = 15000mm2D Chrome Signage Logomark: Horizontal

Large Size Pole Sign / H = 12000mm


Medium Size Pole Sign / H = 9000mm


Small Size Pole Sign / H = 6000mm


Large Size Panel Sign / H = 1500mm


Small Size Panel Sign / H = 1000mm


Design Drawings3.13


45/108


46/108


47/108


48/108

4747

1820

910

1700

350

6800

2880

550

163035 35150

1550

890405 405

Max. 1403

910

910

910

550

910

A A'

F

Section A-A'

E

Eq. Eq.

170

190

190

1650

2525

400

Eye Level +1550

400

Central Motors Central Motors

R200

4195

465

620

465

257 930 2604 257147

B

422

Aluminum / Dark Gray

(PANTONE 431C)

Aluminum / HINO Red

(PANTONE 185C, Same Color as

3M Scotchcal JS-6203XL)

Helvetica Bold

White Sheet

(PANTONE 110602 TPX,

Same Color as


Butt Joint

Recessed Joint

External - Illumination

Note 1: There is Large Size Pylon Sign (H10000mm) in addition to Small Size Pylon Sign (H6800mm). (Refer to: UNIFIED SIGNAGE MANUAL 4- 9)Note 2: Select products capable of at least eight years of outdoor weather resistance for outside use.Note 3: The product numbers for the sheets are from Sumitomo 3M Limited in Japan.

Note 4: In the case where the "Signage Logomark Sign Face" is divided, make sure as far as possible that the joint does not overlap the "Signage Logomark".Note 5: Decide on the position of lighting fittings and the number of lights based on the l ights that are available in each country.Note 6: Draw up plan for the structures including the foundation, pillars and secondary components, observing law of each country and after making a structural calculation.

Aluminum / White


Same Color as


Aluminum / Silver Metallic

(PANTONE 877C,

Same Color as


Aluminum / HINO Red



Aluminum / HINO Red



15

Detail D

Detail F

15

Detail B

15

Aluminum / White


Same Color as


In Case of Two Lines Dealer Name

Aluminum / Silver Metallic(PANTONE 877C,

Same Color as


Aluminum / HINO Red



Aluminum / HINO Red




(PANTONE 877C,Same Color as


Recessed Joint

Recessed Joint

Aluminum / HINO Red

(PANTONE 185C,

Same Color as


ABS Resin + Chromium Sheet

ABS Resin + Chromium Sheet

Detail C


(PANTONE 877C,

Same Color as 3M Scotchcal JS-1805XL)

Aluminum / HINO Red

(PANTONE 185C,Same Color as 3M Scotchcal JS-6203XL)

CenterJustified

1700

Center Justified

Central MotorsABC Truck Center

Eq. Eq.

68

550

Max. 1403

1700

D

C

136

13

6105

105

Detail E

Aluminum / Silver Metallic(PANTONE 877C,

Same Color as


Aluminum / HINO Red(PANTONE 185C, Same Color as


TITLE: SCALE: NO:Hino Motors, Ltd. / Pylon Sign Design Drawings 1:40, 1:6 4Small Size Pylon Sign (3D Chrome Signage Logomark: Horizontal Combination) / H=6800mm

DATE: March, 2008REVISE: September, 2009

Aluminum / HINO Red




49/108

4848

Central Motors

6650

1250

Central Motors

15

000

5000

1650

Eye Level +1550

D

B

Section A-A'

900

380

5000

C

900

A A'

400 4200 400

620

630

500

2750

500

5000

1250

2100

1250

ABC Truck Center

Central Motors

435

435

3800Eq. Eq.Max. 3150

Center Justified

2100

6650

3800

Eq. Eq.Max. 3150



Helvetica BoldWhite Sheet(PANTONE 110602 TPX, Same Color as3M Scotchcal JS-1000XL)


Note 1: There are Large Size (H12000mm), Medium Size (H9000mm) and Small Size (H6000mm) in addition to LL Size Pole Sign (H15000mm). (Refer to: UNIFIED SIGNAGE MANUAL 4-10)

Note 2: Select products capable of at least eight years of outdoor weather resistance for ou tside use.

Note 3: The product numbers for the sheets are from Sumitomo 3M Limited in Japan.

Note 4: In the case where the "Signage Logomark Sign Face" is divided, make sure as far as possible that the joint does not overlap the "Signage Logomark".

Note 5: Decide on the position of lighting fittings and the number of lights b ased on the lights that are available in each country.

Note 6: Draw up plan for the structures including the foundation, pillars and secondary components, observing law of each country and after making a structural calculation.

Aluminum / White(PANTONE 110602 TPX)

Aluminum / HINO Red(PANTONE 185C, Same Color as3M Scotchcal JS-6203XL)

White Sheet

(PANTONE 110602 TPX,Same Color as 3M Scotchcal JS-1000XL)

Steel / White(PANTONE 110602TPX)

Detail C

Detail B

155

10


Bolt

Steel / White

(PANTONE 110602 TPX)

Aluminum / HINO Red



Steel / White


Aluminum / HINO Red



300

300 1

50

250

250

Detail D

15

5

10

Aluminum / HINO Red

(PANTONE 185C, Same Color as3M Scotchcal JS-6203XL)

Aluminum / White


CenterJustified

TITLE: SCALE: NO:Hino Motors, Ltd. / Pole Sign Design Drawings 1:80, 1:6 5LL Size Pole Sign (2D Chrome Signage Logomark: Vertical Combination) / H=15000mm



Aluminum / White



50/108

4949

5400

1000

Central Motors12000

4000

16

50

Eye Level +1550

D

B

Section A-A'

900

4000

C

900

A A'

320 3360 320

496

504

400

2200

400

4000

1000

1600

1000

ABC Truck Center

Central Motors

1600

5400

CenterJustified

3000

Eq. Eq.Max. 2500

Center Justified

Central Motors

Eq. Eq.Max. 2500

3000


Helvetica BoldWhite Sheet(PANTONE 110602 TPX, Same Color as3M Scotchcal JS-1000XL)


Note 1: There are LL Size (H15000mm), Medium Size (H9000mm) and Small Size (H6000mm) in addition to Large Size Pole Sign (H12000mm). (Refer to: UNIFIED SIGNAGE MANUAL 4 -10)

Note 2: Select products capable of at least eight years of outdoor weather resistance for outside use.



Note 5: Decide on the position of lighting fittings and the number of lights based on the lights that are available in each country.



Sign Face>RedSame Color as

JS-6203XL)

TPX,Same 3M Scotchcal JS-1000XL)

Steel / White

(PANTONE 110602TPX)

Detail C

Detail B

155

10


Bolt

Steel / White


Aluminum / HINO Red



Steel / White




300

350

350

120

200

200

240

240

Detail D

15

5

10

Aluminum / HINO Red


Aluminum / White


TITLE: SCALE: NO:Hino Motors, Ltd. / Pole Sign Design Drawings 1:80, 1:6 6Large Size Pole Sign (2D Chrome Signage Logomark: Vertical Combination) / H=12000mm

about 560



Aluminum / White



51/108

5050

4000

750

4000

Central Motors

9000

3000

2300

1650

Eye Level +1550

B

Section A-A'

500

750

Eq.

184

184

184

Eq.Eq.

230

260

260

3000

500

A A'

240 2520 240

372

378

300

1650

300

Max. 1900

Central Motors

Max. 1900 Eq.

3000

750

1250

1250

Aluminum / HINO Red



Helvetica Bold

White Sheet

(PANTONE 110602 TPX, Same Color as



Note 1: There are LL Size (H15000mm), Large Size (H12000mm) and Small Size (H6000mm) in addition to Medium Size Pole Sign (H9000mm). (Refer to: UNIFIED SIGNAGE MANUA L 4- 10)






Aluminum / White



White Sheet



Steel / White

(PANTONE 110602TPX)


Bolt

Steel / White(PANTONE 110602 TPX)

Aluminum / HINO Red



Central Motors

ABC Truck Center

Center Justified

9292

145

145

145

2300

Detail B

155

10

Steel / White


Aluminum / HINO Red


3M Scotchcal JS-6203XL)C

Detail C

Detail D

15

5

10

Aluminum / HINO Red



Aluminum / White


CenterJustified

D

TITLE: SCALE: NO:Hino Motors, Ltd. / Pole Sign Design Drawings 1:60, 1:6 7Medium Size Pole Sign (2D Chrome Signage Logomark: Vertical Combination) / H=9000mm

about 410



Aluminum / White



52/108

5151

2600

Central Motors

6000

2000

1650

Eye Level +1550

Section A-A'

500

2000

C

500

160 1680 160

248

252

200

1100

200

2000

500

900

500

ABC Truck Center

Central Motors

Central Motors

B

500

900

2600

1500

Eq. Max. 1250Center Justified

Eq.

1500

Max. 1250

A A'

Aluminum / HINO Red



Helvetica Bold

White Sheet




Note 1: There are LL Size (H15000mm), Large Size (H12000mm) and Medium Size (H9000mm) in addition to Small Size Pole Sign (H6000mm). (Refer to: UNIFIED SIGNAGE MANUAL 4 -10)







Steel / White

(PANTONE 110602TPX)

Detail C

Detail B

Detail D

155

10

15

5

10


Bolt

Aluminum / HINO Red


Aluminum / White


Steel / White


Aluminum / HINO Red



Steel / White




120

190

190

120

120 6

0

100

100

CenterJustified

D

Eq.Eq.

TITLE: SCALE: NO:Hino Motors, Ltd. / Pole Sign Design Drawings 1:40, 1:6 8Small Size Pole Sign (2D ChromeSignage Logomark: Vertical Combination) / H=6000mm

about 270





White Sheet(PANTONE 110602 TPX,Same Color as 3M Scotchcal JS-1000XL)

T C


53/108

5252

D

1650

Eye Level +1550

C

Central Motors

Section A-A'

6250

15000

900

900

180

1263.

5

973

1263.

5

3500

1050

1400

105

0

1250

ABC Truck Center

Central Motors300

300 1

50

9475

490 49060482139

250

250

A'

1250

380

435

435

3800Eq. Eq.Max. 3150

Center Justified

A

1250

4000

50 50

4000

6250

Max. 3150

3800

Central Motors

Eq. Eq.

Aluminum / HINO Red



Helvetica Bold

White Sheet


Same Color as



Aluminum / White


Aluminum / HINO Red



White Sheet

(PANTONE 110602 TPX, Same Color as 3M Scotchcal JS-1000XL)

Steel / White


Note 1: There are Large Size (H12000mm) , Medium Size (H9000mm) and Small Size (H6000mm) in addition to LL Size Pole Sign (H15000mm). (Refer to: UNIFIED SIGNAGE MANUAL 4-11)Note 2: Select products capable of at least eight years of outdoor weather resistance for outside use.Note 3: The product numbers for the sheets are from Sumitomo 3M Limited in Japan.Note 4: In the case where the "Signage Logomark Sign Face" is divided, make sure as far as possible that the joint does not overlap the "Signage Logomark".Note 5: Decide on the position of lighting fittings and the number of lights based on the lights that are available in each country.Note 6: Draw up plan for the structures including the foundation, pillars and secondary components, observing law of each country and after making a structural calculation.

50

Detail B

Detail D

155

10

15

Steel / White





Aluminum / HINO Red

(PANTONE 185C,Same Color as

3M Scotchcal

JS-6203XL)


308

Detail C

15

5

10

Aluminum / HINO Red



Aluminum / White


CenterJustified

B

TITLE: SCALE: NO:Hino Motors, Ltd. / Pole Sign Design Drawings 1:80, 1:6 9LL Size Pole Sign (2D Chrome Signage Logomark: Horizontal Combination) / H=15000mm

Aluminum / White

(PANTONE110602 TPX)




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5353

Central Motors

A A'

1650

Eye Level +1550

C

B

7580

1000

Central Motors

Section A-A'

5000

12000

900

1000

Max. 2500

3000

Central Motors

ABC Truck Center

240

240

900

120

300

350

350

392

1011

778

1011

39248391711 246

Eq. Eq.

3200

2800

840

1120

840

Aluminum / HINO Red



Helvetica Bold

White Sheet


Same Color as



Aluminum / White


Aluminum / HINO Red



White Sheet



Steel / White


Note 1: There are LL Size (H15000mm), Medium Size (H9000mm) and Small Size (H6000mm) in addition to Large Size Pole Sign (H12000mm). (Refer to: UNIFIED SIGNAGE MANUAL 4- 11)


Note 3: The product numbers for the sheets are from Sumitomo 3M Limited in Japan.Note 4: In the case where the "Signage Logomark Sign Face" is divided, make sure as far as possible that the joint does not overlap the "Signage Logomark".



Detail C

Detail B

155

10

15

5

10

Steel / White


Aluminum / HINO Red





Aluminum / White



3000

Eq.Eq. Max. 2500

Center Justified

50 50

120

200

200

CenterJustified

50

Detail D

15

Steel / White


Aluminum / HINO Red(PANTONE 185C,

Same Color as

3M ScotchcalJS-6203XL)

1000

5000

3200

D

TITLE: SCALE: NO:Hino Motors, Ltd. / Pole Sign Design Drawings 1:80, 1:6 10Large Size Pole Sign (2D Chrome Signage Logomark: Horizontal Combination) / H=12000mm

Aluminum / White

(PANTONE

110602 TPX)


Aluminum / White



55/108

5454

A A'

D

1650

Eye Level +1550

C

5685

750

Central Motors

Section A-A'

3750

9000

500

500

120

294

758

584

758

29436291283

2400

2100

630

840

630

750

ABC Truck Center

Central Motors184

184 9

2

2300

Eq.

750

260

260

2400

3750

2300

Max. 1900

Center Justified

50 50

Central Motors

Max. 1900 Eq.

145

145

Aluminum / HINO Red



Helvetica Bold

White Sheet




Aluminum / White


Aluminum / HINO Red


White Sheet



Steel / White


Note 1: There are LL Size (H15000mm), Large Size (H12000mm) and Small Size (H6000mm) in addition to Medium Size Pole Sign (H9000mm). (Refer to: UNIFIED SIGNAGE MANUAL 4 -11)


Note 3: The product numbers for the sheets are from Sumitomo 3M Limited in Japan.Note 4: In the case where the "Signage Logomark Sign Face" is divided, make sure as far as possible that the joint does not overlap the "Signage Logomark".



50

Detail B

Detail D

155

10

15

Steel / White


Steel / White


Aluminum / HINO Red



Aluminum / HINO Red

(PANTONE 185C,

Same Color as



185

Eq. Eq.

230

Detail C

15

5

10

Aluminum / HINO Red



CenterJustified

B

TITLE: SCALE: NO:Hino Motors, Ltd. / Pole Sign Design Drawings 1:60, 1:6 11Medium Size Pole Sign (2D Chrome Signage Logomark: Horizontal Combination) / H=9000mm

about 270

Aluminum / White

(PANTONE

110602 TPX)


Aluminum / White



56/108

5555

120

A A'

D

165

0

Eye Level +1550

500

Central Motors

Section A-A'

2500

6000

500

500

505.

5

389

505.

5

160

0

1400

420

560

420

500 1

20

120 6

0

3790

196 1962420855 123

100

100

500

160

0

2500

Central Motors

ABC Truck Center

Central Motors

1500

Eq. Eq.Max. 1250

Center Justified

50 50

1500

Aluminum / HINO Red

(PANTONE 185C,

Same Color as


Helvetica Bold

White Sheet


Same Color as



Aluminum / White


Aluminum / HINO Red

(PANTONE 185C,

Same Color as


TPX,

Steel / White


Note 1: There are LL Size (H15000mm), Large Size (H12000mm) and Medium Size (H9000mm) in addition to Small Size Pole Sign (H6000mm). (Refer to: UNIFIED SIGNAGE MANUAL 4 -11)

Note 2: Select products capable of at least eight years of outdoor weather resistance for outside use.Note 3: The product numbers for the sheets are from Sumitomo 3M Limited in Japan.




50

Detail B

Detail D

155

10

15


Steel / White


Aluminum / HINO Red


Aluminum / HINO Red(PANTONE 185C,

Same Color as



175

175

150

Max. 1250 Eq.Eq.

Detail C

15

5

10

Aluminum / HINO Red


Aluminum / White


CenterJustified

B

C

TITLE: SCALE: NO:Hino Motors, Ltd. / Pole Sign Design Drawings 1:40, 1:6 12Small Size Pole Sign (2D Chrome Signage Logomark: Horizontal Combination) / H=6000mm

about 190

Aluminum / White

(PANTONE

110602 TPX)



White Sheet

(PANTONE 110602



57/108


58/108


59/108


60/108


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6060

Marketing Tool Design

4.1 Tool Design Elements

4.2 Hino Red Bar

4.3 Types of Marketing Tool Design

4.4 Marketing Tool Design Type A

4.5 Marketing Tool Design Type B

Marketing Tool Design4.


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ABCDEFG HINO300

HINO500 HINO700

Drive to Perfection

Your Reliable Partner PTHINOMOTORSSALESINDONESIAWismaIndomobilII,JILetjenMT.HaryonoKav.XX,PPPJakartaXXXXXHinoCustomerCareCentertel:080010055XX/e-mail:[email protected]

SERIES

Marketing Communication Logomark

Fonts Sample designs

Silver Hino Red

Hino Red Bar

H in o Bl ac k W hit e

Helvetica Neue

ColorsTool Design Elements

The des ign e lements needed

to produce marketing tools are

shown at right. Also refer to the

basic design system, and be sure

to use these elements correctly.

Tool Design Elements4.1


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Hino Red 100%

(Preserve Hino Red in the

clear space around the logo

mark)

Center color

M 100%

Y 87%

K 25%

T h e c e n t e r c o l o r v a r i e sdepending on the media.

Refer to the sample designs

on section 5.3 and adjust as

needed.

M 100%

Y 82%

K 52%

Clear space

(see section 1.5)

Hino Red Bar

The Hino Red Bar uses bold,

dynamic gradation to express the

rugged strength that our products

possess, as well as the smooth

flow of distribution and the image

of safe transport.

Set the gradation so that the

background co lo r w i th in the

des ignated c lear space ( see

section 1.4) around the logomark

remains in 100% Hino Red.

For the color gradation to the

right of the 100% Hino Red, refer

to the color specifications at right

and be sure to confirm output

with a color sample.

Refer to the sample designs onsection 5.1 and beyond when

co n s i d e r i n g th e ap p ro p r i a te

gradation for each item.

Hino_Red_Bar.ai

Hino Red Bar4.2


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PT HINO MOTORS SALES INDONESIAWismaIndomobilII,JILetjenMT.HaryonoKav.XX,PPPJakartaXXXXX

HinoCustomerCareCentertel:080010055XX/e-mail:[email protected]

PTHINOMOTORSSALES INDONESIAWismaIndomobilII,JILetjenMT.HaryonoKav.XX,PPPJakartaXXXXX

HinoCustomerCareCentertel:080010055XX/e-mail:[email protected]

SERIES


IndomobilII,JILetjenMT.HaryonoKav.XX,PPPJakartaXXXXXHinoCustomerCareCenter tel:080010055XX/ e-mail:[email protected]

Priority 1

Type A

Used mainly for:

Catalog covers

Rollup banners

Event flags

Billboards

Horizontal banners

Newspaper ads

Priority 2

Type B

Used mainly for:

Leaflets

Billboards

Types of Marketing Tool

Designs

There are two kinds of marketing

tool designs: type A and type B.

Type A is for use in markets

where the intention is to promote,

not products in particular, but the

Hino brand itself.

Type B is for use in markets

where the Hino brand already

has good penetration, or when

the intention is to promote the

features of a given model. As

a general rule, type A is the

preferred choice.

4.3 Types of Marketing Tool Designs


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6464


IndomobilII,JILetjenMT.Haryono Kav.XX,PPPJakarta XXXXXHinoCustomerCare Center tel:0800100 55XX/e-mail:[email protected]

A Mark eting Communication Logomark

B S er ie s n am e o nly

C Hino Red Bar

D Hino Black

EModel name, ad copy, space for other

information

F Product photo

Portrait oriented media Landscape oriented media

A

F FA B C

ED

B

C

D

E

Marketing Tool Design

Type A

The type A marketing tool designs

shown here are for use in markets

where the intention is to promote

the Hino brand itself.

The Marketing Communication

Logomark, Hino Red Bar, colors,

fonts and product photos are vitalelements when producing these

marketing tools.

Refer to the following sections

and be sure to correctly use

the design elements, in order

to product marketing tools that

will present products in the most

attractive possible way.

4.4 Marketing Tool Design Type A


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6565

Type A, Step 1

Display Hino Black

across the entire

surface.

Place the product

photograph.

After selecting

an appropriate

photograph,

take special care

regarding its size,

trimming and

position. Be sure that

the top mark and

Hino ornament are

not hidden. Adjust

the photo size to

show the relative

sizes of the different

vehicle series.

Position the Hino

Red Bar so that

it extends all the

way to the left and

right edges of the

surface. Take special

care regarding the

position and the

vertical height of the

bar.

Place the text.

Consider balance

with all the other

elements when

positioning text. Be

sure that the text

does not overlap with

the vehicle.

Place the Marketing

Communication

Logomark as shown.

Take special care

regarding its position

Documents

Hino Marketing Tool Guidelines