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Hispanic / Ethnic Development
Joe Salaiz IPSD
California Case Study: Why
Spanish is the second most spoken
language in California.
10,000,000 Estimated Roman Catholics
Are Men49%
California Case Study: Why
2,000,000 Estimated Growth Potential
The Hispanic population makes up the
LargestGroup under
40
Our Process
Go to a parish website and check how many ethnic
masses they held on a Saturday or Sunday
If the majority of masses were Spanish we would make
an appointment to see the pastor and to talk with him
about what we could do to help him at his parish.
Our Process
• If there was no council we would ask
the pastor if he was interested in having
a new council.
• The same was true for council
reactivations, and if a council was
struggling with membership we would
go to help those councils recruit new
members.
Next Steps
• We created a plan targeting Hispanics.
• We organized Hispanic / Ethnic recruitment teams
• We designated regional captains
• We appointed floating Spanish District Deputies, working
exclusively on NCD’s and council reactivations.
• We held regional meetings monthly with social events to
communicate progress, set goals, and accountability. We
included the General Agents and Field Agents in planning and
execution of our plans.
Steps to Success
• We offered incentives tailored to
Hispanics / Ethnics development.
• We supported membership financially
by providing admissions kits and
membership materials as needed.
• We coordinated Spanish ceremonial
degrees.
Steps to Success
• We recognized high achievers at
the State Convention and monthly
through our website and State
newsletter.
• As State Officers, we showed our
support for the Hispanic / Ethnic
team by attending meetings and
training seminars.
Steps to Success
The State council sponsored
training to fill out reports,
forms, and safe environment.
Steps to Success
Helped councils with their Supreme per
capita when needed by providing ways to
raise funds particularly by purchasing icons
of our Lady of Guadalupe so they could
raise funds to pay their Per-Capita.
Steps to Success
• As State officers we worked on changing
attitudes and reminded our membership
we are a brotherhood and an international
organization.
• Finally, we utilized the support from the
Supreme Office. Working together as a
team.
Results of Our Efforts
9 of our 14 new councils
were Spanish
Reactivated 10 Spanish
councils and brought in
countless members into our
already existing councils.
Key Takeaways
Potential for new members in
many of our Ethnic groups is
great.
Our job is to identify these
opportunities and take strategic
steps to meet our goals.
Thank You!
I wish you nothing but the best in your
jurisdictions as we grow the Order together!