HISTORYFounded in 1984 by Ely Callaway.Originally called Hickory CallawayHQ is at Carlsbad, CA.

COMPANY OVERVIEWQuickly has become largest

manufacturer of premium golf clubs and golf merchandise

Merchandise ranging from towels to GPS systems

High tech club fitting technology

AWARDS

MISSION Callaway Golf Company is driven to be a

world class organization that designs, develops, makes and delivers demonstrably superior and pleasingly different golf products that incorporate breakthrough technologies, and backs those products with noticeably superior customer service. We share every golfer's passion for the game, and commit our talents and our technology to increasing the satisfaction and enjoyment all golfers derive from pursuing that passion.

COMMITMENT TO CLIENT SATISFACTION

Each product is a significant improvement from previous years model

Blending artistry and technology with golf knowledge

Unrivaled customer serviceEach golfer is unique and should be

treated as such

RETAIL STORE TESTIMONIALS I was a little skeptical about jumping on the

Callaway band wagon but they completely blew away my expectations in sales and customer service.

~Edwin Watts

My golf store has been a long time seller of Callaway clubs. Sales have always been strong but this year we haven’t been able to keep up with the demand of the newer clubs.

~Golf Galaxy

DIABLO EDGE 4 piece technologyBold red and black DesignCustomizability

Lofts: 9.5, 10.5, 11.5, 13.5Face Angle: Square, Slightly

Opened/ClosedShafts

Flex: Light, Regular, Stiff, X-StiffVarious Weights

MARKET SHARE Woods 17.0% (#2)Callaway Irons 24.2% (#1)Callaway Brand Balls 10.9% (#2)Odyssey Putters 36.0%

(#1)

MARKETING AND PROMOTIONSMarketing includes all media,

sponsoring golf events (youth and adult), and demo days.

Callaway Mobile Golf Performance Center

NOTABLE NAMES

MARKET SEGMENT: YOUTH

Largest international youth golf event in the world 

Ages 6-17 1,100 participants, 54 countries and 42 states

represented http://www.juniorworldgolf.com/

MARKET SEGMENT: WOMEN

Continued funds targeted towards women golfers

Sponsorship of top women pros, past and present

DIABLO VS. PING I15

Good bounce and roll

New clubface technology creates higher forgiveness across whole club

Back spin so not as much roll

Missing at the top of the face creates noticeable loss in distance

Diablo Ping I15

COMPETITIVE ADVANTAGE“Perfect combination of distance and

forgiveness. You can hit this any place on the club face and it will still go like a center strike.”

~Golf Digest

The Diablo Edge has the largest sweet spot, highest MOI and deepest center of gravity (CG) of any Callaway titanium driver

Refined head shape reduces drag in the downswing

STUDIES STACK test:

Driving Distance: 260 yards 285 yardsAvg distance to pin 35 yards 25 yards

Golf.com field test:Easier to hit than previous Diablo driverTop tier forgiveness for off center hits

PRICING Suggested Retail Price : $299

1-25 units 25 percent off suggested26-99 units 35 percent off suggestedMore than 50 percent off suggested

100 units

CALCULATIONS

TESTIMONIALS “If I wasn’t sponsored by Nike I would use

this driver.”~Tiger Woods

“ I HATE losing. Whether its in the board room or out on the course I am extremely competitive. With the Diablo Edge driver I consistently drive longer than my clients that I’m trying to close.”

~Donald Trump “Even I can’t find fault in this.”

~Simon Cowell

AWARDS Golf.com’s top performer in 2010

club testPlaced in “Tour Driver” and “Max Game-

Improvement Driver” categoriesGolf Digest’s 2010 “Gold” Hot-List

pick

CONTACT INFORMATIONSpencer DeWaldRegional Sales Representative

Cell: 561-212-9171Email: spencerdewald@gmail.com