History of a Personal Object

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Celebrationist Shoes

• Design history: Saturdays Surf NYC Original Collection

• The Apple of Surfing• But there’s an entirely different

significance to these shoes inside of my mind...

• Hint: little to do with surfing

What in the world is “Celebrationism”?

• It’s my personal invented philosophy for living well

• It’s a recipe for all kinds of fun: harmony with other people, joy and playfulness in your own personal life

experience, generally optimal spiritual health, and more

The Shoes Are Symbols of a Lifestyle and a Culture

• These shoes are the closest approximation to the Celebrationist

lifestyle brand that I see in my mind’s eye (that’s why I own and love them)

• Designers as culture creators: can lifestyle tools also stand for a philosophy?

• Objects help define and communicate identity

• ... And create community: The Jeep Effect

How powerful can objects be?

• Can the right objects influence how you feel and behave?

• Can they attract certain people into your life and repel others?

• Can the right objects actually meaningfully influence the entire course of your life experience?

• Think about it...