History of Lic

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    History:

    INTRODUCTION OF LIC:

    The Life Insurance Corporation of India (LIC), a public

    sector enterprise, is the largest insurance company in India,

    sell ing insurance products and related services.

    Each of its business products offered a variety of d ifferent

    plans to suit different customers and s ituations, also provided

    social security schemes and pension schemes. Investment in

    LIC was considered by a majority of its customers to be

    reliable and secure.

    The concept of l ife insurance came to India when two British

    insurance companies were established in the country - the

    Oriental Life Insurance Company (in Calcutta in 1818 By

    Bipin Behari Dasgupta and others) and Bombay Life

    Assurance Company (in Bombay in 1823).

    IMPORTANT MILESTONES:

    1912 - The Indian Life Assurance Companies Act enacted

    as the first statute to regulate the life Insurance business.

    1928 - The Indian Insurance Companies Act enacted to

    enable the government to collect statistical information about

    both life and non-life insurance businesses.

    1938 - Earlier legislation consolidated and amended to by

    the Insurance Act with the objective of protecting the

    interests of the insuring public.

    This legislation was lead to met requirement of insurance

    policy act l ike

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    Statutory requirement of equity capital for companies

    carrying on life insurance business.

    A ceil ing on share holdings in such companies.

    Stricter control on investments.

    Submission of periodical returns relating to investments and

    other such information to the controller.

    Malpractices and Mismanagement had crept into the

    management of several of these companies. More than 50

    private insurance companies had been liquidated or swindledthe policyholders.

    There were complaints of different types of malpractices by

    many insurance companies like falsif ication and denial of

    claims, and inter-locking of funds.

    To protect the public, the government nationalized the

    insurance industry. On

    January 19, 1956, the management of the life insurancebusiness of 245 Indian and

    Foreign insurers and provident insurance societies then

    operating in India were taken

    Over by the central government.

    By 1956, there were 154 Life Insurance Companies in India.

    FORMATION OF LIC:

    The Parliament of India passed the Life Insurance

    Corporation Act on the 19th of June 1956, and the Life

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    Insurance Corporation of India was created on 1st

    September, 1956, with a capital contribution of Rs. 5 crore

    from the Government of India. With the

    objective of spreading life insurance much more widely and in

    particular to the rural areas with a view to reach all insurable

    persons in the country, providing them adequate financial

    cover at a reasonable cost.

    LIC OWNS THE FOLLOWING SUBSIDIARIES:

    1. Life Insurance Corporation of India International:

    This is a joint venture offshore company promoted by LIC

    which commenced operations in July, 1989 with the

    objectives of offering US$ denominated policies to cater to

    the insurance needs of NRIs and providing insurance services

    to holders of LIC policies currently residing in the Gulf.

    2. LIC Nepal:

    A joint venture company formed in 2001 with the Vishal Group

    of

    Industries, Nepal.

    3. LIC Housing Finance:

    In corporated in 19 June 1989, its main objective is to

    provide long term finance for construction or purchase of

    houses or apartments. It has a Dubai office.

    4. LIC Lanka:

    A joint venture company formed in 2003 with the Bartleet

    Group of Companies, Sri Lanka.

    5. LICHFL Care Homes:

    A wholly owned subsidiary of LIC Housing Finance, it builds

    and operates "Assisted Community Living Centres" for senior

    cit izens.

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    CURRENT STATUS:

    Tracing the developments in the Indian insurance sectorreveals the 360-degree turn

    witnessed over a period of almost 190 years.

    The enforcement of New Economic Reforms in 1991 coupled

    with the formation of Insurance Regulatory and Development

    Authority Act (IRDA) of 2000 (which started issuing licenses

    to private life insurers ) has diluted the monopolistic attitude

    commanded by LIC.

    The only insurance company belonging to the public sector

    now has to compete with

    several other corporate entit ies of its kind which o ften are

    heavyweight Indian as well

    as Multinational Life Insurance Brands in themselves.

    The Malhotra committee's recommendations in 1994 brought

    about a sea change in the industry.

    PROGRESS OF LIC:

    Headquartered in Mumbai, which is considered the financ ial

    capital of India, the

    Life Insurance Corporation of India currently has:

    a) 8 zonal Offices and

    b) 101 divisional offices located in different parts of India

    c) 2048 branches located in different cit ies and towns of

    India.

    d) Contributed around 7 % of India's GDP in 2006.

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    e) It also funds close to 24.6% of the Indian Government's

    expenses.

    f) It has assets estimated of 5 Tril l ion Rupees.

    g) 1.2 mill ion agents and Employs over 1,12,184.

    h) In the financial year 2006-07 Life Insurance Corporation of

    India's number of policy holders are said to have crossed a

    whopping 200 mill ion (fourth in terms of population of the

    countries of the world)

    i) It also operates in 12 other countries.

    j) The recent Economic Times Brand Equity Survey rated LIC

    as the No. 1 Service Brand of the Country .

    The monopolistic position of the Life Insurance Corporation of

    India was diluted, and it has had to compete with a number of

    other corporate entit ies However, it sti l l manages to be the

    largest player in the Indian market, with the lion's share of55%.

    Vision and Mission :

    Mission:

    "Explore and enhance the quality of l ife of people through

    financial security by providing products and services of

    aspired attributes with competit ive returns, and by rendering

    resources for economic development."

    Vision:

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    "A trans-nationally competit ive financial conglomerate of

    significance to societies and Pride of Ind ia."

    Achievements and Awards :

    Awards Received in 2010-11

    CNBC Awaz Consumer AwardET Brand Equity Award for Top

    Brand in Insurance Category

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    Outlook Money Award for BestLife Insurer

    AIMA High Performance Award

    Readers Digest Trusted BrandGolden Peacock Award for

    Corporate Governance

    Power Brand AwardGlobal Youth Marketing Awardfor Most preferred LifeInsurance Company

    Shoppers & Consumers InsightAward

    MY FM Stars of Industry Awardfor Excellence in Life Insurance

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    World Brand Congress Award forBrand Excellence

    World HRD Congress Award forInnovative HR practices

    ABCI Award for House Magazine

    Yogakshema

    INDY's Gold Award for House

    Magazine Yogakshem