PowerPoint Presentation
History of music videos 11964
The Beatles was one of the most commercially successful and
significantly praised acts in the history of popular music. The
English rock band formed in Liverpool in 1960.The Beatles starred
in their first feature film A Hard Days Night in 1964.
https://www.youtube.com/watch?v=70QfHtKdh_0
The Beatles took music videos to another level with their next
video and started using the codes and conventions that modern post
productions teams know today, such as dramatic lighting, unusual
camera angles and rhythmic editing
1970
The 1970's saw the music video change with more emphasis on just
the artist singing. This style lead to music videos to the
"Cross-Cutting" stage where the song would portray a story that
accompanied the lyrics and "cross-cuts" to the artist singing it.
However the key to this innovation was the editing process, dealing
with more professional techniques like "Chroma-Key".
https://www.youtube.com/watch?v=s3Q80mk7bxE
Michael Jackson I want you back 71980
This style started a whole new era for the music video and the
introduction of "Top of the pops" which would promote the music and
then created a competion between artists for the first
time.https://www.youtube.com/watch?v=fJ9rUzIMcZQ
The video was very innovative. It was the first where the visual
images took precedence over the song.
1981
THE BUGGLES-VIDEO KILLED THE RADIO STARIn 1981 it was the
introduction of "MTV" and the first video aired was "Video killed
the radio star", it was a real break-through in the evolution of
music videos and as you can see it was a very high-budget video in
which we can see more development in editing such as "Over-laying".
MTV was responsible for the success of artists like Madonna as it
played a central role as marketing.
https://www.youtube.com/watch?v=W8r-tXRLazs
1982
MICHAEL JACKSON-THRILLERThis video was the pioneer of the
'Storyline' video which has a plot, almost like a 'mini' movie. It
contains sophisticated visuals and it took the music industry to
another level. Now music videos were really being seen as promotion
and made into high-budget
productions.https://www.youtube.com/watch?v=sOnqjkJTMaA
1985
One of the most famous music videos to date would be Madonnas
Material Girl from 1985. The video became massively famous as it
was similar to Marilyn Monroes Diamonds Are A Girls Best Friend
from 1953. Both videos are extremely popular and well known for
their sense of style but how Madonna has used the intertextual
reference to Marilyns video makes it so well remembered because she
is in a way carrying on Marilyns video as you can tell from the
actual songs they both represent the same
things.https://www.youtube.com/watch?v=DNSUOFgj97M
2015
Over the past 10 or so years, the power of technology has
massively increased. YouTube has been created which is a site
containing live performances and special music videos so we have
our choice of which to watch. Also iTunes, iPod have been created
which means we can travel with music and not have to bother with
the watching of the music. So video didnt really kill the radio
star, As well as this, a lot more effects have been accessible for
creating videos so they look a lot more modernised with increased
quality and some more futuristic.in the current music video era
that we live in today the adoption of the 'Sex Appeal' of females
has monopolised the music industry, rather than choosing the more
traditional methods because they are less profitable
