History of Sports and Entertainment

Section 2.1

A Brief History of Leisure

Sports and Entertainment are leisure activities for the purpose of enjoymentConsumers are people who use productsThe growth of the sports and entertainment industries has relied on consumers with free time

A Brief History of Leisure

Discretionary income: The money left to spend after necessary expenses are paidSports and entertainment used to be pastimes just for wealthy consumersLabor unions fought for a won higher wages, better working conditions and reasonable working hours for their membersThe development of technology also made entertainment more available to the working class

Inventions

Transportation Public transportation became

available

Kinetoscope A device for viewing moving pictures

The Jazz Singer

Development of Sports and Entertainment Marketing

William “Bill” Veek- key figure in the development of sports marketing He owned baseball teams like

Cleveland Indians and Chicago White Sox

Drafted first African American player Larry Doby

What did Bill Veek do?

Introduced grand stand style entertainment to the fansFireworksDazzling score boardsSpecial event nights

Adolf Zukor

Founder of Paramount PicturesMade Paramount the leading studio of the 1920’s

Marketing Today

Today we cannot just rely on the entertainment value of products Compete for vendors Vendors are sellers of products

Similarities and Differences

Sports and Entertainment are closely related Sports has created a huge entertainment

based industry beyond just the competition between sports teams TV Channels Movies Books Video games Theme Restaurants Magazines